Popular L Series Upgraded to L Series^II with Bold Design and Useful Features

SEOUL, Feb. 12, 2013 ㅡ LG is staying true to its rich design heritage at this year’s Mobile World Congress (MWC) with the introduction of the Optimus L Series^II. The widely successful L Series has evolved to include contemporary design aesthetics and innovations that improve on the original. With more than 10 million Optimus L Series phones sold in the first 10 months, L Series^II looks to continue this momentum with its sophisticated style and differentiated features.

Optimus L Series^II embodies the beauty of the first L Series but with a more refined touch. The design philosophy of L Series^II has been enhanced to include four new design elements: Seamless Layout, Laser Cut Contour, Radiant Rear Design and Smart LED Lighting on the home button.

L Series^II also offers an expanded set of user-convenient features including those unique to LG smartphones such as QuickMemo, Quick Button and Safety Care. QuickMemo allows users to capture and share handwritten ideas with others using just a fingertip. Quick Button enables customers to personalize a hotkey to launch any app such as the camera, browser, music player or even QuickMemo. Safety Care offers three options ㅡ Emergency Call Forwarding, Phone Non-Usage Notice and My Location Notice ㅡ which can be programmed to contact a loved one in case of an emergency.

User experience is enhanced with the high-resolution IPS display and extended capacity battery in the Optimus L Series^II. What’s more, Dual SIM versions of the Optimus L Series^II smartphone will enable customers to use one device for both business and personal calls.

“LG has a history of pushing the envelope when it comes to style and Optimus L Series^II builds on this heritage of design innovation,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “By evolving the sophisticated style and premium features of the original Optimus L Series, its sequel is expected to continue the popularity of the L Series around the world.”

The Dual SIM version of the Optimus L7^II will be the first of the new series to launch, making its debut in Russia this week. The Optimus L7^II will include LG’s unique UX features such as QSlide and QuickTranslator. Availability of the Optimus L3^II with 3.2-inch QVGA IPS display and 1,540mAh battery and the Optimus L5^II with a larger 4.0-inch WVGA display and 1,700mAh battery will be announced at a later date.
Optimus L7^II Key Specifications:

•     Chipset: 1GHz Dual-Core (Qualcomm MSM8225)

•     Memory: Up to 4GB eMMC / 768MB RAM / Micro SD

•     Display: 4.3-inch WVGA IPS

•     Camera: Rear 8.0MP with LED Flash / Front VGA

•     OS: Android 4.1 Jelly Bean

•     Battery: 2,460mAh

•     Size: 121.5 x 66.6 x 9.7 mm/ 122.2 x 66.6 x 9.7 mm (Dual-SIM)

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