LG continues to lead the market in key factors of customer satisfaction and raises the bar in overall brand satisfaction

SAN DIEGO, September 24, 2010 –- LG Mobile Phones has received the Highest in Customer Satisfaction with wireless mobile phones by J.D. Power and Associates for the fourth consecutive time. Recognized in the J.D. Power and Associates 2010 U.S. Wireless Traditional Mobile Phone StudySM — Volume 2, LG has been ranked highest in overall customer satisfaction performance and in three categories among traditional mobile phone manufacturers.

A biannual study conducted by J.D. Power and Associates, customer satisfaction with traditional wireless handset is measured across several categories including operation, physical design, features and battery function. In addition to ranking highest in three factors considered throughout the study, LG significantly outperformed competitors by also ranking well above the industry average in overall satisfaction. Highest LG rankings for performance features included operation, features, physical design and battery function.

“LG is committed to working with our customers to find new and innovative ways to better serve their needs,” said Ehtisham Rabbani, corporate vice president of marketing and innovation for LG Mobile Phones. “To be recognized by J.D Power and Associates for a fourth consecutive time is truly a great honor and we look forward to building even stronger relationships with our consumers in the future.”

The J.D. Power and Associates 2010 U.S. Wireless Traditional Mobile Phone StudySM – Volume 2 recognizes one manufacturer, on a biannual basis, for their performance in customer satisfaction.  The award is a result of findings based on a survey of U.S. consumers, according to J.D. Power and Associates. J.D. Power and Associates is a global marketing information company that represents the voice of the customer.

For more information, please visit the following URL.

http://www.jdpower.com/Electronics/ratings/traditional-mobile-phone-ratings-(volume-2)/

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in more than 115 operations including 84 subsidiaries around the world. With 2009 global sales of USD43.4 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lgusa.com.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. For more information, please visit www.lgmobilephones.com.

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

CONTACT:
LG MobileComm U.S.A., Inc.
Demetra Kavadeles
(707) 328-5307
demetra.kavadeles@lge.com

LG-One
Jackie Johnson
(310) 248-6192
jacqueline.johnson@lg-one.com