LG and Microsoft Collaborate on Developer Program for a New Mobile Platform

SEOUL, Nov. 3, 2010 — LG Electronics (LG) and Microsoft Corp. (MSFT) announced today that they are teaming up to provide customers with a free selection of quality applications for LG customers with Windows Phone 7 handsets. LG and Microsoft will subsidize a revolving portfolio of hand-picked applications, providing free access to quality applications that take advantage of the unique features and design of Windows Phone 7.

LG and Microsoft will offer Windows Phone 7 applications across popular categories – including social connectivity, gaming and helpful utilities– ensuring that customers have access to the applications they value most. Ten free applications with a value of more than USD 30 will be given away every 60 days. LG’s Windows Phone 7 customers can download these applications for free (for a period of 60 days) via LG Application Store, which will be accessible directly from LG Windows Phone 7 models.

Selected Windows Phone application developers will be provided with exclusive marketing opportunities and resources to promote their applications with LG. Developers of selected applications will benefit from promotional support through LG’s marketing presence and Microsoft’s Windows Phone Marketplace. LG will promote the new applications through in-store sales events and on the LG Mobile Global Facebook page (http://on.fb.me/bltMvp), creating a larger market for developers and bringing them closer to their audiences.

“When we pledged early last year to support Microsoft’s smartphone strategy, we knew we were making a decision that had the potential to generate ripples in the ecosystem,” said Chang Ma, Vice President of Mobile Communications (MC) Marketing Strategy Team. “Microsoft’s commitment to the developer community is well known and respected in the industry, and we look forward to seeing this partnership with Microsoft lead to greater things.”

“We built the new Windows Phone Marketplace to create new business opportunities for developers and partners alike,” said Brandon Watson, director for Windows Phone at Microsoft. “This collaboration with LG creates a win-win situation for consumers and developers and will further showcase the variety of quality games and applications available on Windows Phone 7.”

What’s more, LG will also be offering its Windows Phone 7 customers free access to even more applications developed directly by the company. These applications will also be available from the LG Application Store and will span social networking services, such as Type n Walk and Voice SNS, as well as practical tools like Subway AR.

LG and Microsoft’s developer program will kick off in November. For more information, please visit www.facebook.com/LGMobileHQ.

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About Windows Phone 7
Windows Phone 7 is a different kind of phone designed to bring together what you care about most. It’s a phone that finds information and presents it at the right time, making it glanceable. A phone that organizes what you love so finding those things is easier and faster. Windows Phone 7 simplifies basic everyday tasks — like managing e-mail or taking and sharing pictures — so you can do more in fewer steps. With Windows Phone 7, the things that matter most to people, such as games, music and video, photos, and office productivity, are organized through integrated experiences known as Hubs and fueled by the rich experiences of Xbox LIVE, Zune, Bing, and Microsoft Office.

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.