LG SmartWorld Opens Door to High Quality Audio for LG Smartphone Owners

SEOUL, Aug. 13, 2015 — Reflecting the growing demand and popularity of high quality music, LG Electronics (LG) will offer a high-fidelity (Hi-Fi) music service for customers of its premium smartphones. Starting this month, the new music service will be introduced via LG SmartWorld app on certain LG phones and at www.lgworld.com in nearly 70 countries including the United States, Australia, Brazil, China, France, Italy, Russia and the United Kingdom.

Hi-Fi music delivers audio quality very close to the original sound with playback of 24bit/192kHz, about six times richer and clearer than the sound quality of a typical CD (16bit/44.1kHz). Qualifying customers will be able to download two free Hi-Fi tracks each month with the option to purchase songs at up to 50 percent off the regular price. Customers can easily enjoy Hi-Fi music on the road with an LG smartphone with 24bit music playback capability, including the G4, G3, G2 and G Flex 2.

“Our Hi-Fi music service reflects our ongoing commitment to providing additional customer benefits to loyal LG customers,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. “MP3 music is perfectly fine for most people but those with Hi-Fi capable LG smartphones can experience a much richer environment.”

# # #