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CELEBRATING AND CONNECTING WITH SPORTS FANS IN THE GREAT WHITE NORTH
The excitement of a live sporting event with devoted fans hanging onto the edge of their seats is unmatched in terms of its energy. But with fans nowadays cheering from their living rooms in-stead of an arena or stadium, the passion of a crowd coming together to celebrate a goal, a basket, or a win was missing. This was the challenge that the LG team in Canada set for itself - to con-nect with sports fans to celebrate the moments that make life good, wherever they are, whomever they’re with.
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