[World Environment Day with LG🌱] Embracing World Environment Day: LG Leads the Way for #GenerationRestoration

Since 2000, droughts have increased worldwide by 29 percent. If this trend isn’t halted or reversed, it is likely that severe water shortages will impact more than three-quarters of the global population by 2050.¹ World Environment Day 2024 (June 5) – with the slogan “Our land. Our future. We are #GenerationRestoration.” – is focused on the importance of land restoration, combating desertification, and enhancing resilience against droughts.

To successfully confront and overcome such immense environmental challenges, it is vital for companies, especially those with a global presence, to step up and lead the way. As an organization that is concerned with the wellbeing of people and the planet, LG proactively integrates responsible practices and technologies into its operations worldwide, aiming to achieve carbon neutrality by 2030. The company also supports a better future by developing energy-efficient home appliances and participating in land restoration efforts around the world.

Heat Pump Technology: Steps Towards Energy-Efficient Living
Energy-efficient home appliances and technologies are central to LG’s decarbonization efforts. By employing state-of-the-art core components, including heat pumps, the company’s appliances and HVAC systems help households reduce energy consumption and carbon emissions resulting from the use of home appliances.² With its cutting-edge innovations, the company is helping consumers to reduce their energy usage and carbon footprint, which in turn contributes to the critical task of pushing back against climate change.

Global and Generational Commitment to the Environment
Beyond delivering technological advancements for the home, LG is very much involved in land and ecosystem restoration projects. These include tree-planting campaigns in many countries, including Indonesia and Spain. In 2023, LG Indonesia celebrated its 32nd anniversary by partnering with Jakarta’s Natural Resources Conservation to plant 32,000 trees across Jakarta, Kalimantan and Sumatra. Launched in Spain in 2017, LG Spain’s Smart Green project aims to plant 47 million trees across the country, bringing the beauty of nature back into cities such as Madrid and Malaga.

The reduction of food waste also plays a crucial role in supporting land restoration efforts, as it helps to conserve resources and reduce the pressure on landfills. Last month, to underscore the environmental impact of food production and disposal, LG Indonesia partnered with the National Food Agency and Prasetiya Mulya University to distribute 3,000 no-waste bulgogi lunchboxes in Jakarta and Tangerang. Aimed at addressing the issue of severe food waste in Indonesia, where over 23 million tons of food are thrown away annually, the partnership has highlighted LG’s commitment to alleviating hunger and accelerating the implementation of effective waste-reduction strategies.

Product Encouraging Responsible Food Practices and Reducing Waste
The LG InstaView™ French Door refrigerator exemplifies the company’s efforts to help reduce food waste and household resource consumption. The fridge features a unique mirrored InstaView panel that allows users to see inside without opening the door, preventing the escape of cold air and conserving energy. Additionally, the company’s LINEARCooling™ and DoorCooling+™ technologies ensure the fridge maintains a uniform temperature, extending food freshness to help keep items from going off before they can be used by.³

Through its products, practices and proactive initiatives, LG will continue to promote the efficient and responsible use of resources, striving constantly to realize its inspiring vision for a Better Life for All.

Stay tuned to LG Newsroom for more on LG’s environmental initiatives.

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1 www.unccd.int/news-stories/stories/latest-climate-report-underscores-urgent-need-act-drought
2 According to the U.S. Energy Information Administration (EIA) – Annual Energy Outlook, residential energy use by home appliances such as washers, dryers, and refrigerators accounts for 12 percent of the total residential energy use. HVAC (Heating, Ventilation, and Air Conditioning) accounts for 57 percent of total energy use at home, with space heating at 32 percent, water heating at 14 percent, and space cooling at 11 percent.
3 LINEARCooling sends cool air throughout the refrigerator compartment more frequently than a conventional cooling system, helping maintain a smaller temperature fluctuation range of ±0.5 degrees Celsius. Based on TÜV Rheinland test results using LG’s internal test method, measuring the time it took to achieve a 5 percent weight loss rate for pak choi on the shelf in the fresh produce compartment of the LG LINEARCooling model GSXV91NSAE. Results may vary depending on the actual usage environment.

“Life’s Good, Let’s Play” – LG Introduces Korean Culture to Young Parisians

A photo of ‘Life’s Good, Let’s Play' event celebrating Korean gaming and popular culture at Espot Paris

Company Shares Its Optimistic ‘Life’s Good’ Message and
Latest Innovative Products With France’s Younger Generations

SEOUL, June 5, 2024 — LG Electronics (LG) recently held a ‘Life’s Good’ brand activation celebrating Korean gaming and popular culture at Espot Paris – Europe’s largest e-sports stadium – in Paris, France. A collaboration between LG and the Paris-based Korean Cultural Center, and themed “Life’s Good, Let’s Play,” the unique event offered young Parisians a chance to experience the best of ‘K-culture’ alongside LG’s latest lifestyle innovations.

The two-day event explored Korea’s rich gaming history, providing insight into its past and present, and a glimpse into its exciting future. Visitors were able to take advantage of several interactive activities, such as playing online games on LG’s UltraGear™ gaming monitors, receiving coaching from top gamers, and playing traditional Korean games (including the Honeycomb Challenge) that have become well-known internationally thanks to the Korean Wave.

Due in no small part to the participation of popular Korean gaming influencers, Life’s Good, Let’s Play attracted a significant number of visitors, reaching around two thousand attendees. The event kicked off with a conference hosted by Kang “Ambition” Chan-yong, a League of Legends Worlds 2017 champion and gaming content creator, who shared insights on Korean e-sports. The highlight of the second day was a match between an all-star team of former Korean professional gamers and Karmine Corp, a French e-sports team in partnership with LG. Both teams showcased their skills using LG UltraGear gaming monitors (model 25GR75), renowned for their immersive gaming experience, ultra-fast response times and a refresh rate of up to 360Hz.

The event also featured a variety of entertaining activities, such as photo zones with backgrounds displaying iconic Korean scenes, including the majestic Gwanghwamun (the largest gate of Seoul’s Gyeongbok Palace) and the picturesque streets of the country’s historic Hanok villages. Additionally, visitors got to enjoy the distinctive smells and flavors of Korean street food, providing them with a special, senses-pleasing experience that captured the joy-of-living and bold optimism encapsulated by LG’s ‘Life’s Good’ brand slogan.

Prior to the Espot Paris event, LG participated in ‘Noli: jeux coréens’ (Noli: Game of Korea), a special exhibition run by the Korean Cultural Center in France from May 24 to October 5. Held under the theme of ‘Korea, the history of world e-sports leaders,’ the exhibition introduced visitors to the evolution of e-sports in South Korea and included a video covering Gen.G, the highly-successful e-sports team sponsored by LG.

LG plans to solidify its position as a premium brand in Europe’s rapidly-growing gaming market through continuous communication and engagement with young customers. According to market research firm Future Market Insights, the gaming monitor market in Western European is expected to grow at an average annual rate of approximately six percent, reaching an estimated value of around USD 1.16 billion by 2033.*

“This event presented us with a wonderful opportunity to share our love of K-culture and to connect with the younger generations; a consumer group whose influence is steadily growing in France and all across Europe,” said Heaven Lee, executive vice president and Europe Region Representative of LG Electronics. “We will continue to enhance LG’s brand image as part of our long-term strategy to secure sustainable future growth.”

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^* www.futuremarketinsights.com/reports/demand-and-trend-analysis-of-gaming-monitor-in-western-europe

[Customers at Heart] Improving Customer Experience With Enhanced and Expanded Services

A illustration of woman and man standing in the laundry with washing machine in-between

In the third episode of the ‘Customers at Heart’ series, we take a look at how LG India created a customized care solution to innovate the customer experience.

LG India, a subsidiary of LG, is unique among its global counterparts as it independently manages sales, installation, repair and maintenance. Leveraging this autonomy, LG India has enhanced customer satisfaction and boosted sales through LG BEST Care, a service extending the warranty period of home appliances, including regular maintenance and cleaning.

Prior to LG BEST Care, LG India offered product care services under LG CareShip, which included routine visits and complimentary filter changes. However, a challenge was that 99% of customers only signed up for the service when they needed it, rather than at the point of purchase. This realization prompted efforts to improve customer engagement and revenue generation.

LG India aspires to conduct regular product inspections by experts to ensure that purchased products are in optimal condition, especially for customers who want to ensure peak product performance throughout the entire period of use. In order to do this, LG India came up with three key customer experience innovations.

The first looked to expand the range of customer choices, broadening the range of CareShip sales channels and products. The second aimed to improve customer impression services, where detailed plans were developed to differentiate the installation and repair experience. The last considered how to create an easy and convenient CareShip management system with customer convenience in mind.

To implement these new services, LG India analyzed data from its 50 million customers based on product type and usage period. This data-driven approach led to the expansion of sales channels and the creation of new care packages tailored to customer demand.

The company has also enriched the customer experience with discount promotions, a wider selection of choices and the introduction of LG SUPER Service – a unique local package offering superior service quality.

LG BEST Care further reflects customer needs by bringing ease and convenience to CareShip’s management system. Services are now automated with a systemized schedule for regular visits. In addition, LG India has increased the number of dedicated care professionals and uses Net Promoter Score to identify and address negative feedback on CareShip products.

These enhancements have yielded impressive results. The number of care products increased from three to ten types, offering a more diverse range of services. The rate of same-day installations and repairs has improved from 66.5 percent to 70.4 percent with SUPER Service. Consequently, LG BEST Care has experienced rapid growth in both customer base and revenue. LG India aims to continue this momentum into 2024 by setting regional monthly goals.

Stay tuned for the next episode of ‘Customers at Heart,’ where we’ll visit another global LG office to discover more innovative customer experience strategies.

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[Customers at Heart] Putting Care and Convenience First in Egypt With All-in-One Solution

A photo of man looking at LG Electronics products at the shop

In the second episode of the ‘Customers at Heart’ series, we arrive in Egypt to see how the LG team here are introducing customized solutions that seek to improve the entire customer experience.

In Egypt, a country where 72 percent of its 111 million population are internet users according to Statista, the popularity of online shopping is significant. Recognizing this, LG Egypt has taken an extra step to understand and analyze the needs of local customers, aiming to elevate their online shopping experience. Customer needs in Egypt, related to LG’s Online Brand Shop (OBS), both in the digital and physical space, were identified and categorized into three main areas: simplified access to information on store locations or LG appliances; an expanded range of payment options for OBS purchases; and increased flexibility in scheduling for delivery, installation and repairs.

The subsidiary took into account local customer data, even analyzing numerous customer call records and Voice of the Customer (VoC) data to better comprehend their preferences. For example, they observed that over 70 percent of Egyptians use WhatsApp, the messaging service. However, as the country is in the nascent stages of digital finance, many consumers still prefer cash payments. Thus, LG Egypt aimed to provide a wider range of payment options and unique benefits to attract people to the OBS.

Incorporating various data, the company enhanced its messaging features and created an All-in-One chatbot service through WhatsApp. With this service, customers can now choose their nearest store and, by clicking ‘Connect to Promoter’ and selecting text or video chat, they can connect with a knowledgeable sales representative.

LG Egypt also broadened its payment system by offering a method to pay for online purchases in cash upon delivery or in installments. They also improved purchasing benefits, such as member discounts and cleaning service coupons valid for a year from the purchase date.

The company also streamlined the delivery and installation process, allowing both to occur on the customer’s chosen date. This eliminates the need for customers to contact the call center separately for installation, saving them valuable time.

And to ensure customers receive the maximum benefit from their products, LG enhanced its after-sales service by scheduling service technician visits at times convenient for the customers and ensuring issues are resolved in a single visit – eliminating the need for lengthy waits for repairs. To cater to all customer needs, the Egyptian branch introduced ‘same day contact,’ a service that ensures technicians call customers on the same date of order request receipt; ‘Evening Care+’ for customers unavailable during regular office hours; and ‘On time – One Time’, which provides repair reception and processing during evening hours (17:30 – 20:30). The company also streamlined returns through its ‘Instant Exchange Process,’ handing customers the ability to effortlessly request returns or replacements by taking photos.

These innovative changes to the customer experience have been praised by customers nationwide. Its chatbot and location-based features have played a big part in boosting customer satisfaction, and the numbers back this up. Last year, OBS sales increased 169 percent compared to the previous year while registered OBS members went up 79 percent. After witnessing these results, LG Egypt committed itself to further diversifying its customer care program and increasing the All-in-One chatbot’s applicability to provide the ultimate differentiated experience to LG Brand Shop visitors. The company also plans to expand their dedicated service infrastructure to around 90 percent, ensuring that customers associate LG services with ‘On Time – One Time.’

Stay tuned for the next episode of ‘Customers at Heart,’ where we’ll be heading to another global LG office to learn how they’re thinking out of the box to enhance the customer experience.

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Refining Your Living Spaces With LG OLED M and the Zero Connect Box

A photo of living room-like setting with LG OLED M and Zero Connect Box

Space has the power to shape both the perception and perspective of our experiences. Fueling everyone’s passion for interior design is the emotional influence of our surroundings and our appetite for aesthetics. From the uninitiated to the aficionado, we make conscious efforts to reflect who we are through our home decor. Interior design trends are inspired by cultural events and, at times, are reactions to movements in popular culture. With such powerful actors, maintaining balance and introducing elements that complement rather than overpower are gaining value. This is especially important when it comes to integrating essential yet potentially disruptive elements like the TV into a room’s decor. Fortunately, LG has devised a solution that resolves this dilemma while letting people stay true to their distinctive style.

With LG OLED M, the TV is no longer the interior designer’s nemesis but a tool to elevate the décor and tailor spaces to modern lifestyles through its seamless integration. Compact and discreet, the elegant OLED TV with the Zero Connect Box is the only OLED TV that can send both 4K 120Hz video and audio wirelessly, helping homeowners free their TV from cables and external devices and gain the freedom to achieve their dream living spaces.

More Space for the Things You Love
Feeling overwhelmed by the mess around your TV screen? Visible cables and bulky furniture can take up valuable space much to the frustration of the designer. A cluttered space not only disrupts the balance of sophistication and functionality they worked so tirelessly to curate, but it also limits their ability to express a distinctive personal style through their home design.

LG OLED M with the Zero Connect Box declutters the TV area by banishing tangled cables and external devices to more discreet locations like on a side table, bookshelf, cabinet or coffee table – practically anywhere the designer sees fit. This feat also eliminates the need for a bulky TV unit or cabinet which often disrupts the room’s design, freeing up space to display ornaments, paintings or maintain a simple look.

With the maximalism trend growing, where every inch of space is carefully considered in the overall aesthetic, the Zero Connect Box emerges as a versatile solution. By eliminating tangled cables and external devices around the screen, homeowners can enjoy newfound freedom to experiment with placement, colors and textures, helping them build the aesthetic harmony they desire.

The TV for Sophisticated Simplicity
As more designers embrace the quiet luxury trend, which champions effortless elegance over the risk of being ostentatious, the LG OLED M and its Zero Connect Box has become the ideal companion to realize a home of understated sophistication. Creating a cohesive look through muted tones, refined finishes and simplicity under the quiet luxury concept, the LG OLED M elevates the elegance of a living space with the Zero Connect Box. A nightmare for designers seeking to develop a space that looks luxurious but not overly so, cables and clutter limit their design freedom as they must be hidden by more furniture.

With the Zero Connect Box, it’s easy to inject luxury into the TV area in an understated and effortless way, simplifying the space by removing unnecessary clutter. And thanks to the OLED screen’s sleek, ultra-thin design, it mounts flush to the wall to resemble a sophisticated picture frame that blends into the décor instead of taking attention away from it.

Hassle-Free Flexibility
With the Zero Connect Box, designers are no longer tied down by the length of their TV cables or the placement of furniture. They can be more strategic with their floor plans. The Zero Connect Box unlocks new room layouts without the hassle of rewiring or moving heavy furniture. Want to rearrange the furniture for movie night or update the interior with the seasons? No problem, as the LG OLED M can be moved around the room with ease as it eliminates the hassle of untangling, disconnecting and reconnecting multiple cables.

Another major benefit of the Zero Connect Box is how it allows users to effortlessly connect or disconnect devices without having to reach behind the screen or wrestle with cables – which also pose a trip hazard. It gives the user the power to place their Zero Connect Box anywhere within reach of a power cord, and therefore the ability to manage all connected devices in a more convenient and well-organized space.

A Home Theater for Every Occasion
Another home trend emerging in recent years is a home theater that adapts to modern living. With LG OLED M, home designers can create a home cinema that doubles as a gaming room. In this space, the console or Blu-ray player, which light up when in use, can be placed out of view instead of under the TV to minimize distractions and maximize immersion.

LG OLED M mounts flush to the wall while its Zero Connect Box transfers video and audio wirelessly to the screen, so what the viewer sees ahead is just the OLED TV. This makes it easier to appreciate the incredible self-lit picture quality of the OLED screen, which facilitates higher immersion thanks to less distractions between them and the display.

What’s more, LG OLED TVs not only deliver perfect blacks and offer large screen sizes, but they often perform better than projectors in brighter environments, so the room doesn’t have to be pitch black to achieve the level of immersion gamers live for.

To further explore how LG is innovating consumers’ ability to create living spaces that perfectly match their lifestyles, head to the LG Newsroom for more stories like this.

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LG Expands Its HVAC Business Through Targeting B2B Customers in Key Asian Markets

Company Reinforces Industry Leadership With
Summit for Technical Consultants From Across Asia

SEOUL, May 30, 2024 — LG Electronics (LG) is currently hosting the inaugural LG HVAC Consultant Leaders’ Summit – LG Alumni Event – in Seoul, South Korea (May 28-31). The summit provides heating, ventilation and air conditioning (HVAC) consultants from across Asia with the valuable opportunity to benefit from LG’s extensive industry insight and to learn more about its advanced technologies. The first-of-its-kind event is expected to bolster the company’s leadership in the Asia region, which is now the world’s most rapidly-expanding HVAC market.

Attending the summit were 46 consultants from five Asian countries: Indonesia, Singapore, Thailand, the Philippines and Vietnam. Technical consultants play a vital role in the HVAC business, supporting customers in important areas including system design, installation guidance and maintenance support. By collaborating closely with consultants in each market, LG is able to provide a differentiated customer experience that adds significant value to its industry-leading HVAC solutions.

With its high-growth potential, Asia has emerged as a key market for the expansion of LG’s HVAC business. Driven by an increase in commercial construction and stricter government energy-saving policies, the region is experiencing escalating demand for smart HVAC systems offering integrated IoT control, building automation and real-time performance monitoring. A respected provider of high-efficiency residential and commercial HVAC solutions based on innovative heat pump technology, LG is working with universities and research institutes to develop the next generation of cutting-edge heat pump systems.

In 2023, LG announced its plan to more than double the sales volume of its residential and commercial HVAC business by 2030 – an ambitious goal that will secure the company’s position as a global top-tier HVAC solutions provider.

Through a series of engaging seminars being led by industry experts, the consultants participating in the LG HVAC Consultant Leaders’ Summit – LG Alumni Event will come away with new insight into the trends and technologies shaping the HVAC landscape in Asia and worldwide. Key topics include zero-carbon buildings and HVAC in the era of Artificial Intelligence.

With Asia as the starting point, LG aims to strategically expand its consultant network around the globe, extending its outreach efforts to regions with high-growth potential, such as Central and South America.

“It’s a pleasure to be sharing our cutting-edge technologies and industry insights with professional HVAC consultants from some of Asia’s most dynamic markets,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to collaborate closely with our consultant network to ensure the best customer outcomes and to grow our influence throughout the Asia region.”

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LG and Gen.G Spread Optimism and Life’s Good Moments to Vietnam’s Passionate Esports Community

The popularity of the League of Legends Champions Korea (LCK), the largest esports competition in Korea, transcends borders, which is why it is broadcast live in six languages worldwide. Vietnam, ranking third in viewership, boasts a robust League of Legends (LoL) community that appreciates every opportunity to get closer to their favorite team and pros. In fact, just recently a record-breaking 560,000 Vietnamese viewers tuned in live to the LCK Spring 2024 Finals.

Held at the end of April, the winner of the grand finals was none other than Gen.G Esports, making it four LCK championships in a row for the first time in the Korean league history. On top of this, Gen.G extended its win streak by claiming victory at the 2024 Mid-Season Invitational (MSI), securing their first MSI title and guaranteeing their place at the 2024 LoL World Championship this fall.

As a fervent backer of the world’s top-ranked LoL esports team, LG has been outfitting the Gen.G team with its LG UltraGear™ gaming monitors, known for their superior refresh rates and responsive performances, as its Official Display Partner since 2021.

On May 25, in a gesture of gratitude for their immense Vietnamese fan base and to bring Life’s Good moments with LG to life, the four-time LCK champions hosted their inaugural meet and greet at Another Saigon, LG’s brand experience space in Ho Chi Minh City. A total of 140 fortunate fans had the opportunity to interact, take photos, and converse with five professional Gen.G players – Kiin, Canyon, Chovy, Peyz and Lehends.

During their Vietnam trip, the Gen.G team also took part in the Life’s Good Tournament with fans. From May 14-19, Vietnamese influencers Mai Dora and Optimus led the preliminaries, with the top four teams earning a coaching session from Gen.G Global Academy coaches.

The winning team of the Life’s Good Tournament, Xin Giải Nhì, not only won LG UltraGear monitors (24GN65R) but also had the extraordinary chance to challenge their Gen.G idols in a final showdown. This unique event included a mixed-teams match, pairing members from both Gen.G and Xin Giải Nhì, and was broadcast live on the LG Global YouTube channel.

The Life’s Good Tournament and fan event was a great opportunity for Gen.G members to connect with their fans in Vietnam in person. As an influential team within the gaming realm, Gen.G took part in LG’s ‘Optimism your feed’ social media campaign which aims to spread the message of Life’s Good through curated content designed to bring a smile to their faces.

Through several Tik Tok and Instagram reels, Gen.G members shared their view on optimism and how their motivation to work hard comes from their teammates and fans around the world, calling on them to join the campaign. Influencers Mai Dora and Optimus also asked their followers to share what they feel optimistic about.

To learn more about LG’s efforts to spread Life’s Good to consumers around the world, stay tuned to LG Newsroom.

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LG Launches Global Campaign ‘Optimism your feed’ to Help Bring More Balance to Social Media Feeds

A picture of the billboard with LG's global campaign images and slogans

‘Optimism your feed’ Playlist Curated by Global Influencers Will Enable Users
to Engage With Optimistic and Inspiring Content on Their Social Media Feeds

SEOUL, May 29, 2024 — LG Electronics (LG) today launched a global campaign called ‘Optimism your feed,’ which aims to help users bring more optimism to their social media experience by inviting them to proactively engage with positive and inspiring content on their feeds.

“As a customer-focused brand, LG is a passionate champion of optimism. We aim to create positive changes in people’s lives by being intentional with our positive activities both online and in the real world,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “In the AI era, LG remains committed to our unwavering promise of ‘Life’s Good.’ We will continue to enhance our customers’ lives with a human-centric approach, fostering hope for a better future.”

A new global survey commissioned by LG found that social media is both a source of anxiety and a place where people turn to be entertained, keep up with friends and family, and stay informed about news and current events. According to the survey, almost half of respondents (45 percent) report their social media feeds consist of an equal or greater amount of negative content than positive content. One in four respondents (28 percent) claimed negative content on their social media feeds has increased their anxiety and one in five (20 percent) said it has made them unhappy. Other studies also suggest that algorithms often promote negative and niche conversations.

The global survey sought to understand the triggers that affect how algorithms work and how to increase your feed’s positive content. The result is the ‘Optimism your feed’ playlist of original content that, when interacted with, will pull more optimistic content into your feed.* ‘Optimism your feed’ is part of LG’s global Life’s Good campaign, introduced last year to inspire and encourage people to approach life with an optimistic attitude.

Created in collaboration with global influencers renowned for their optimistic influences including Tina Choi, Victoria Browne, Josh Harmon and more, the ‘Optimism your feed’ playlist includes over 20 short-form videos ranging from motivation to feel-good content.

Additionally, LG is consulting with social media experts including Professor Casey Fiesler, an information scientist and technology ethicist, with a PhD in Human Centered Computing. Fiesler researches and teaches in the areas of technology ethics, internet policy and online communities, and has published on topics such as social media content moderation and recommender systems. She also educates the public on these topics as a content creator.

Social media has become an integral part of our lives, and algorithms play a significant role in the content that we see in these spaces. LG’s global playlist and campaign gives users the opportunity to see more positive and uplifting posts. By being more conscious about what we choose to engage with, we can bring stronger optimism, balance and happiness to our lives.

According to Fiesler, “Recommendation algorithms determine what we see on social media by predicting what content we are likely to engage with. These algorithms can therefore send us down ever more specific niches – for good and for bad. Research has shown that left unchecked, users can go down negative rabbit holes and encounter harmful content quite quickly. One of our first lines of defense needs to be improving our digital literacy, and paying more attention to how algorithms influence our online experiences. And the good news is that we do have some control over the input for these algorithmic predictions; if we choose to engage with optimistic content, there’s a good possibility we will see more of it.”

Victoria Browne, a global influencer and TEDx Talk speaker, said, “The algorithms on our social channel can have a big impact on the content we see online, which impacts our mental health. That’s why I’m passionate about ‘Optimism your feed’, and I hope that people use this playlist as a foundation to retrain their algorithm and encourage positivity in all aspects of their lives. So much of the stigma and difficulty of tackling mental health is that it is unseen. With this campaign, we are saying you should reach out to your friends, and that we can help each other. Our algorithm should recommend content that makes us feel more connected to people, not less.”

The ‘Optimism your feed’ playlist can be found on LG’s global TikTok channel (@lge_lifesgood) and global YouTube channel (@LGGlobal), and will later spread to various social media platforms through collaborations with influencers around the world. More details can be found on the campaign page on www.lg.com/lifesgood/.

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* According to a global survey conducted by Dynata on behalf of LG in 2024.
Survey Methodology
Timings: Fieldwork conducted from April 26 to May 2, 2024
Countries: USA, Mexico, Brazil, Germany, France, UAE, Saudi Arabia, Vietnam, South Korea, India, Australia
Age: People between 22 and 65 years old and weekly TikTok or Instagram users
Sample Size: 400 respondents in the USA, 200 respondents in the rest of the markets
Method: Quantitative questionnaire online survey through Dynata’s proprietary panel

LG Expands Availability of Its Color-Changing Refrigerators in Europe

A picture of a grand picnic LG InstaView™ with MoodUP™ refrigerator lineup launch event on Paris’s Champs-Élysées

Company Hosts Memorable Event on Champs-Élysées to Mark Launch of New
InstaView Refrigerators With MoodUP in France

SEOUL, May 28, 2024 — LG Electronics (LG) announces the launch of its advanced InstaView refrigerators with MoodUP in France. The company hosted a grand picnic on Paris’s iconic Champs-Élysées on May 26 to celebrate the release of two LG InstaView™ with MoodUP™ lineups in France.

Following launches in Spain, Germany and Italy and now France, LG has augmented its outstanding range of InstaView refrigerators with MoodUP with a new bottom freezer – a model that is highly popular among customers throughout Europe. Offering a smart and customizable culinary experience, the company’s color-changing refrigerators are ideal for those who want to express their mood and personal taste in the kitchen.

Dubbed Le Grande Pique-Nique des Champs, the recent Champs-Élysées launch event attracted more than 4,000 people, many of whom had the opportunity to personally experience the innovative features and unique value of LG’s latest refrigerators. LG, with the support from the City of Paris and the Comité Champs-Élysées, turned a section of the world-famous avenue into a large, vibrant picnic area, complete with a 216-meter-long tablecloth. The event presented a variety of entertaining experience zones, including eight kitchen areas, each with a distinct atmosphere delivered in part by the brand-new refrigerators and their color-changeable LED door panels and InstaView lighting.

To enhance Parisian picnickers’ enjoyment of the special day, LG provided picnic baskets containing mats, utensils and other necessities. In addition to savoring the fine food on offer from specially-erected culinary booths, event attendees had the opportunity to interact with the innovative features of LG’s new refrigerator; changing the color of its door panels and playing music on its built-in Bluetooth speaker.

The new InstaView with MoodUP refrigerator lineups offer two compelling choices: a French Door model and a bottom freezer model. LG’s interactive appliances feature cutting-edge functionalities designed to enhance and personalize the customer experience. Via the ThinQ™ app, users can apply up to 170,000 color combinations to the refrigerators’ color-changing LED door panels to create a different look and feel in the kitchen. The new models also incorporate LG’s distinctive InstaView door panel, which improves convenience and energy efficiency by letting users see inside without having to open the door. What’s more, the LG InstaView bottom freezer with MoodUP comes with a 4.3-inch LCD Cover Screen, a touch display that enables the convenient management of various refrigerator settings.

In addition, the company’s innovative refrigerators come equipped with a Bluetooth speaker, enabling users to play songs and podcasts from their favorite streaming apps. Bringing a fun, dance-party vibe to the kitchen, the refrigerators’ LED lighting can even pulse in sync with the music’s beat.^* The Color Alarm feature further enhances interaction, communicating with users by making the LED door panels blink or glow brighter in specific situations.

“It’s an honor to host such a unique and enjoyable event on ‘the world’s most beautiful avenue’, and to showcase our innovative, customizable InstaView refrigerators with MoodUP to a French audience,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company.

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^* The door-panel color changes automatically when Party Mode is activated.

LG’s Advanced Automotive Content Platform Features in Kia’s Newest Electric Vehicle

An illustration of various content platforms offered by LG Channels are displayed on the Kia EV3’s in-car screen

The Kia EV3 Comes Equipped With LG’s webOS-Based ACP,
Elevating the In-Car Experience to New Heights

SEOUL, May 27, 2024 — LG Electronics (LG) is bringing its cutting-edge Automotive Content Platform (ACP) powered by webOS to the latest all-electric SUV from Kia Corporation (Kia). The integration of LG’s ACP into the recently unveiled Kia EV3 marks the first time the innovative solution has been applied to an electric vehicle. LG’s automotive entertainment platform initially debuted in South Korea last year with the introduction of the Hyundai Motor Group (Hyundai) Genesis GV80 and GV80 Coupe.

The webOS-based ACP brings the home entertainment experience into the vehicle cabin, aligning with LG’s future mobility vision to transform the car into a “living space on wheels.” This platform is an integral part of LG AlphaWare, LG’s suite of software solutions for software-defined vehicles (SDVs). It offers a wide range of content that has made LG Smart TVs with webOS so popular with consumers worldwide. Optimized for the in-car environment, LG’s ACP powered by webOS allows vehicle passengers to sit back and immerse themselves in their favorite content – just like they would at home.

LG’s ACP makes commutes and road trips more entertaining and enriching by providing EV3 owners and passengers access to apps from a wide range of premium content providers, including Netflix, YouTube, Baby Shark World for Kids, Stingray Karaoke, Play.Works and LG Channels. Thanks to LG and Kia’s close collaboration, the EV3 conveniently puts LG’s powerful platform at each passenger’s fingertips, enabling them to enjoy high-quality content on the car’s built-in screens. From streaming services and social media platforms to educational content for kids, users have access to a variety of content previously only available on mobile devices or TV.^*

The webOS-based entertainment system from LG is continuously updated and enhanced, ensuring seamless integration with applications such as Baby Shark World for Kids. The mobile education app, beloved by children all over the world, presents over 9,000 songs and stories designed to educate and enthrall young learners and is readily available for download from the LG Content Store on the ACP.

LG’s advanced ACP now offers an enriched content streaming experience with the recent addition of the company’s exclusive, free streaming service, LG Channels. Tailored for in-vehicle use, LG Channels presents over 80 channels, real-time news updates and over 400 VOD content options, including movies, dramas and animated series for children – all ready to watch without any complex sign-ups required. LG aims to expand its in-vehicle LG Channels service (which was first launched on ACP for the Genesis GV80) with more outstanding content choices set to arrive in the near future.

“Featuring numerous user-centric innovations including LG’s ACP powered by webOS, the EV3 enables our customers to enjoy a compelling in-vehicle experience, complete with many of their favorite premium streaming services,” said Ryu Chang-sung, senior vice president and head of the Global Brand & CX division at Kia.

“Our in-vehicle content platform elevates the mobility experience, providing easy access to a diverse array of high-quality content,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “We will continue to collaborate with leading global content providers to further enrich LG’s ACP, meeting the demands of both automakers and end users.”

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* The service requires a data subscription for automobiles.

LG Has Two Research Papers Accepted by Prestigious AI Technology Conference

Company Presents Its Exploration and Analysis of Key Technologies for
Robotics and the Metaverse at ICLR 2024 in Austria

SEOUL, May 23, 2024 — LG Electronics (LG) recently made an impactful presence at the International Conference on Learning Representations (ICLR) 2024 in Vienna, Austria, held from May 7 to 11. Out of the multitude of submissions, LG’s research paper secured a place among the top one percent to be presented at the conference, spotlighting the caliber of LG’s research efforts and cementing its position as a frontrunner in advancing crucial AI technologies across various domains such as robotics, the metaverse and smart homes.

A prestigious, international academic conference focused on deep-learning technology, ICLR consistently features in Google Scholar’s list of top publications in the Engineering & Computer Science subcategory. With an acceptance rate of 25 percent, ICLR maintains its reputation as a discerning platform for cutting-edge research.

LG’s research paper ‘DiffMatch: Diffusion Model for Dense Matching’ was recognized as being among the top one percent of submissions for ICLR 2024 and was selected for an oral presentation at the conference. The paper introduces an AI technology adept at comparing images to pinpoint similarities and variations, facilitating precise identification of object locations and shapes. This innovation holds promise for enhancing spatial recognition speed and accuracy in advanced robotics applications, allowing robots to navigate environments with changing object positions and lighting conditions efficiently.

In addition, LG’s paper titled ‘H2O-SDF Two-Phase Learning for 3D Indoor Reconstruction using Object Surface Fields,’ which focuses on a core technology for the metaverse, was recognized among the top five percentile of submissions and was chosen for a Spotlight presentation. The paper illustrates the utilization of AI to reproduce complex indoor spaces and details of object surfaces in a 3D virtual space. Using 2D images as source material, the AI can identify and render an interior structure – including walls, ceilings and pillars – in 3D. Following this, the technology leverages learned information to add fine details to furniture pieces, home appliances and other household objects, bringing a high degree of realism to virtual spaces. Suitable for diverse applications relating to the metaverse, LG’s innovative tech can also potentially be used to augment existing ‘digital twin’ software, which has become an essential tool for smart factories.

“By applying our own cutting-edge AI technologies to LG products and services, we will continue to make customers’ lives more convenient and enjoyable – whether it’s at home, at work or in the virtual realm,” said Kim Byoung-hoon, chief technology officer at LG Electronics.

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[Executive Corner] Achieving Meaningful Growth With ‘Innovation for Impact’

In business, meaningful growth can’t happen without innovation. It’s essential if your organization is to evolve and thrive, and if you’re serious about adding value to people’s daily lives.

With a thirst to drive innovation, and a wealth of knowledge in the area of IoT, I set out to establish and grow my own startup. I’m happy to say I succeeded in this endeavor. However, with the business model being rather narrow – a continuous cycle of making products and then selling them – there were limitations to what I could do.

After making the decision to sell my company, I went on to serve as the Presidential Innovation Fellow for Cyber-Physical Systems (CPS), a program run by the White House Office of Science and Technology Policy. It was a valuable and enlightening experience. There, I had the chance to work with leading tech companies to further develop and execute plans for industrial IoT and global smart cities. During my seven years in the U.S. federal government, I realized that there are limits to what governments can do with regard to building smart ecosystems. In the end, private companies are the ones bringing the ideas and concepts of smart solutions and businesses to fruition.

This was when I was first approached by LG Electronics. The company wanted to create a new organization dedicated to the discovery of future businesses. LG offered me this amazing opportunity to head up a team they were in the process of putting together.

I thought deeply about the prospect of joining LG. While the company is universally recognized as a strong player in the consumer electronics field, looking in from the outside, it seemed to lack what some might call, a certain ‘disruptive innovation.’ However, I was intrigued by its determination and desire to uncover future businesses and was confident that the company possessed the agility necessary to change and ‘disrupt.’

Personally, I believe that if there are ten great ideas on the table, seven or eight of them will fail to develop into successful businesses. While many people view this way of thinking about business creation as just plain crazy, LG CEO William Cho is, thankfully, not among them.

At LG NOVA, an initiative I am grateful to lead, our mission is to establish a community for nurturing, growing and creating new businesses in new market areas for LG. Early in the LG NOVA journey, we realized that entering new businesses – or new business areas – is difficult if you’re relying solely on your internal capabilities.

If LG wants to create new home appliances, it is in a good position to do this internally because it is already a global leader in consumer electronics, with all the necessary expertise and experience at its disposal. LG NOVA’s mandate is to explore entirely new and different concepts, not currently in LG’s wheelhouse. Although there are thousands of engineers and experts working in LG’s R&D centers, their expertise is in products and areas of business that LG is already in. This is why the LG executive team resolved to look outside of LG.

Our goal is to explore new business avenues that would, ultimately, help contribute to the advancement of LG Electronics. Startups, by the nature of their business model and ability to be at the ground-level of market needs, are leading the forefront of innovation. However, startups will not partner with just any firm that approaches them. This is why we needed to show that LG, as a company, has the commitment and capability to go far beyond home appliances and TVs. This is where LG NOVA comes in.

To establish ourselves in the market, we came up with the idea of hosting a grand challenge. In September 2021, we announced the launch of Mission for the Future, an annual, global competition for startups where we could identify innovative technologies and business ideas for a better tomorrow. The participating startups were tasked with developing and presenting technology-based solutions for improving daily life, our communities and the planet. The tech areas we asked them to focus on included clean tech, healthcare and future tech/AI.

To give you an idea of how it works, imagine there is a startup that creates sensors for use in healthcare devices. They might pitch a scenario or concept where their sensors are deployed in TVs to enable innovative new services. Our own business experts, or entrepreneurs in residence (EIRs), would then work with the startup to assess the feasibility of their idea. In many cases, EIRs would work closely with the startup to develop a relevant, but entirely different business idea that could be exciting to both parties. If the idea was deemed to be viable, and in alignment with LG NOVA’s goals and values, a partnership agreement might result and LG NOVA would launch a new business based on the collaboration. This is how a small, fledgling company can set its unique concept on the fast track to becoming a commercialized product.

Through this process, and by combining our capacity with the startup’s capacity, we can create a joint business where LG has as much ‘skin in the game’ as the startup. And at every step along the way, LG NOVA will be right there with them, from meeting with investors to introducing and marketing the ‘final product’ to customers. Through LG NOVA, we can create new products and services that can make a positive difference – and do it at a much larger scale than a startup could manage, if it were to go it alone.

I am proud to be a part of LG and to help guide LG NOVA into exciting new territories where boundless innovation awaits discovery. And I can say, without exaggeration, that I truly love this role. Ultimately, I’m striving for Innovation for Impact – which also happens to be the motto and the philosophy of LG NOVA. While there are many, many ways to make a profit, we have committed ourselves to achieving profitability in a meaningful way, and to leaving a lasting, positive impact on the world.

By Dr. Sokwoo Rhee, executive vice president of Innovation for LG Electronics, head of LG NOVA

LG Strengthens Position in Commercial HVAC Market With Its Efficient, Large-Capacity Chiller

An image of an LG Chiller reference site

Increasing Popularity of LG’s Chillers is Propelling the Company to the
Top-Tier of Global HVAC Manufacturers

SEOUL, May 21, 2024 — LG Electronics’ (LG) B2B heating, ventilation and air conditioning (HVAC) business is experiencing solid growth, propelled by strong sales of the company’s chillers designed for large buildings and commercial facilities. Leveraging LG’s differentiated core technologies, these solutions have seen an impressive surge in average annual sales with a nearly 40 percent increase over the past three years.

Chillers, cooling systems that supply cool air to indoor spaces by circulating cold water through a heat exchanger, have been a part of LG’s offerings since 2011. LG now boasts a full lineup of HVAC solutions, including residential and commercial air conditioners, central air conditioning chillers, chillers for nuclear power plants and building management systems (BMS).

The HVAC business, emerging as a new growth engine for the company, is actively driving global sales of LG chillers. This is accomplished by targeting not only new battery and material manufacturing plants but also established facilities like nuclear power plants. Recently, LG secured a significant contract to supply chillers for a state-of-the-art battery plant being built in North America.

According to LG’s market research, the global chiller market is anticipated to grow by six percent annually until 2027. LG’s goal is to more than double its HVAC product sales by 2030, positioning itself as a top-tier global provider of both residential and commercial HVAC solutions, both of which continue to play a crucial role in LG’s B2B sector success. Commercial chillers are expected to make a meaningful contribution to the expansion of LG’s HVAC business.

LG chillers, equipped with an array of innovative technologies, offer not only great performance and energy efficiency but are also cost-effective in terms of maintenance. By integrating advanced heat pump technology and employing high-efficiency compressors and heat exchangers, LG’s advanced chillers provide reduced energy consumption and operational expenses compared to conventional chiller products.^*

The LG Inverter Scroll Chiller, one of LG’s notable chillers, is an efficient heat pump system that supplies water and provides heating and cooling for commercial facilities. It utilizes R32 refrigerant, which boasts a global warming potential (GWP) only a third to a quarter of that of R410 refrigerant. Designed with easy maintenance in mind, LG chillers feature a number of simple-to-replace components and offer convenient access to streamline the inspection process.

Already well-established in Asia, LG’s chiller business is expanding internationally, increasing its presence in the Middle East, Europe and Central and South America in response to rising demand. The company has an advantage in the HVAC industry thanks to its sophisticated core technologies, which include key components such as compressors and motors. Additionally, LG is proactively investing in research and development, with a focus on essential HVAC technologies including heat exchangers, inverters and heat pumps.

“We are committed to delivering efficient cooling systems that leverage our proprietary HVAC technologies to present exceptional performance and value to our global customers,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “LG will continue to expand its presence in the global HVAC market with differentiated solutions including chillers, aligned with the latest trends in electrification and decarbonization.”

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^*Compared to previous 1-stage LG chillers, LG chillers adopt magnetic/air bearings (oil-free) with VSD drive, customized impeller and falling-film heat exchanger with high efficiency, increasing non-standard part load efficiency (NPLV) up to 91 percent based on GB Standard Condition, 500RT. Employing oil-free technology and fewer moving parts has helped reduce the operation cost of LG chillers up to 36 percent.

Infusing the Next Generation of LG Home Appliances With ‘Affectionate Intelligence’

A photo of LG CEO William Cho on stage talking in front of the words Affectionate Intelligence

LG first incorporated Wi-Fi modules into its home appliances over a decade ago, and since then, the company has continued to enhance home living with its groundbreaking innovations. A leader in the fast-growing AI home appliance market, LG is now applying its proprietary on-device AI chip – the ‘DQ-C’ – to its latest lifestyle solutions, infusing them with the unique power of ‘Affectionate Intelligence.’

Introduced by CEO William Cho at CES 2024, Affectionate Intelligence underscores LG’s commitment to delivering differentiated customer experiences via cutting-edge AI technology that is more caring, empathetic and attentive.

Affectionate Intelligence is built on three pillars: Real-time Life Intelligence, drawing insights from real-life data gleaned from our global LG smart products and diverse IoT devices; Orchestrated Intelligence, seamlessly coordinating the operation of interconnected devices in alignment with customer preferences and intentions; and Responsible Intelligence, ensuring secure learning and adaptation, upholding privacy and integrity while delivering personalized experiences.

Enhancing Convenience with an Expanded ‘Affectionate Intelligence’ Lineup
LG’s expanded Affectionate Intelligence home appliance lineup now boasts 11 product categories: air conditioners, washing machines, dryers, Styler™️, air purifiers, robot vacuums, refrigerators, electric ranges, dishwashers, water purifiers and TVs.

Launched earlier this year in South Korea, the Affectionate Intelligence stand-type air conditioner offers unparalleled comfort with enhanced ‘AI Smart Care,’¹ a feature that detects the user’s location in real time and automatically adjusts airflow directionality, intensity and temperature. Another innovative addition is the WashCombo™️ all-in-one washer and dryer, which selects the optimal drum motions from LG’s 6Motion™️ technology to gently yet thoroughly care for user’s laundry² after analyzing each load’s weight, humidity level and fabric types.

Looking ahead, LG plans to evolve its Affectionate Intelligence into a generative AI-based service that extends beyond the smart home to diverse sectors and spaces, including mobility and online.

LG’s AI Home Appliances: From Wi-Fi Modules to Hyper-Personalized ThinQ UP 2.0
In 2011, LG became the first manufacturer to apply Wi-Fi modules to its home appliances. Six years later, in 2017, the company expanded Wi-Fi connectivity to most of its appliance lineups, introducing the LG ThinQ™️ brand and ushering in the era of AI home appliances.

In January 2022, LG elevated customization and convenience with the launch of ThinQ UP, allowing the addition of new features to compatible LG appliances based on the analysis of customers’ usage patterns and habits. ThinQ UP home appliances operate intelligently, reducing the time and effort associated with household chores. They also offer flexible subscription options along with the ability to add new user-friendly services. With 336 downloadable ThinQ UP features now available³ – and more being added regularly – users can continually update their existing appliances for a tailored, always-evolving customer experience.

Last year, LG signaled the beginning of a new era for AI appliances with the South Korean debut of ThinQ UP 2.0. This latest smart life solution from the company offers hyper-personalization with advanced, new features plus a range of subscription services from LG and various partner companies.

Dedicated On-Device AI Chip Lineup and Expanded Application
In July 2023, after more than three years of research and development, LG revealed the DQ-C chip – a sophisticated on-device AI chip – and a brand-new operating system for home appliances. Last year, the company also established an organization specifically tasked with developing the next-generation of AI chips for future Affectionate Intelligence home appliances. This forms part of LG’s strategy to diversify its growing portfolio of state-of-the-art AI chips, and to bring the many benefits and advantages of AI-powered performance and features to more customers.

With ‘Affectionate Intelligence’ and impressive core technologies, LG has solidified its position as a global leader in the home appliances industry, and cemented its reputation as a smart life solutions company.

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¹ Products capabilities are currently available in Korean region only.
² Availability for products, features and home services may vary depending on model and region.
³ Availability for products, features and home services may vary depending on model and region.

LG to Present Insights Into Software-Defined Vehicles at AutoTech: Detroit

A car image featuring design elements with official logos of LG and AutoTech Detroit on top

Company to Share Its Unique Perspective on the Transition to SDVs,
Demonstrate How LG Software Solutions Address Key Challenges for Future Mobility

SEOUL, May 17, 2024 — LG Electronics (LG), a mobility sector technology leader, will be sharing its latest insights and innovations at AutoTech: Detroit, taking place in Detroit, Michigan, U.S.A., from June 5-6. Organized by the Informa Tech Automotive Group, AutoTech: Detroit is one of the automotive industry’s premier events, typically drawing over 3,000 industry leaders and experts. This year’s show will explore the latest advancements in automotive technology, including the areas of software-defined vehicles (SDVs), connectivity, electrification and design.

LG’s AutoTech: Detroit conference session, titled BEYOND THE ROAD: NAVIGATING THE SDV TRANSITION, will focus on the present and future of SDVs. The session will explore three pivotal challenges facing the industry: the technical complexities of developing a unified vehicle operating system, how to transform user experiences through the realization of a “Living Space on Wheels,” and the need to adapt current business models for sustained innovation and value creation.

The company’s presentation will seek to highlight the critical role of LG AlphaWare in the evolution of the SDV. A comprehensive suite of software solutions, LG AlphaWare empowers mobility providers to collaborate and innovate, supporting them to overcome diverse technical challenges while bringing home-like comfort and connectivity to the in-vehicle environment.

LG’s session is scheduled to take place at 12:15-12:40 (EST) on June 5 at the Suburban Collection Showplace in Novi, Michigan. For more information about LG’s session at AutoTech: Detroit 2024, visit here.

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