WORLD'S LARGEST OLED TUNNEL WELCOMES VISITORS TO IFA WITH 450 MILLION BRILLIANT PIXELS

WORLD’S LARGEST OLED TUNNEL WELCOMES VISITORS TO IFA WITH 450 MILLION BRILLIANT PIXELS

A wide-angle shot of the LG OLED Tunnel at IFA 2016

15 Meters of OLED Create Stunningly Immersive
Viewing Experience with Perfect Black and Vibrant Colors

BERLIN, Sep. 1, 2016 — LG Electronics (LG) is welcoming visitors to its IFA 2016 exhibition booth with an awe-inspiring and immersive OLED Tunnel measuring a record-breaking 5m tall, 7.4m wide and 15m in length. A total of 216 separate 55-inch curved OLED Signage displays were assembled to create the unique structure comprising 447,897,600 – nearly half a billion – pixels to display a collection of breathtaking scenes including Iceland’s Aurora Borealis, underwater ecosystems and deep space footage.

A video titled “From Black to Black” was produced by LG to include footage that accentuate the lifelike colors and the ability to recreate the miniscule details of life which LG’s OLED technology delivers. The footage includes the black ocean with effervescent jellyfish and the gentle movement of whales, as well as scenes from deep black space and the brilliant northern lights on a black sky. LG captured footage of Iceland’s Northern Lights using 14 separate 8K cameras to record every detail and movement as accurately as possible.

Other video clips such as underwater scenes and shots taken from space will create a fully immersive environment for visitors, making them feel as if they are swimming in the ocean or floating in the Milky Way. At IFA, attendees will have the chance to see how closely the advanced technology of OLED can recreate the great outdoors inside an exhibition hall.

The impressive scale of the display tunnel is made possible by OLED’s ultra-thin, highly flexible lightweight panels. OLED displays can be custom bent to concave or convex formations without any picture quality distortion, allowing for spectacular digital installations such as immersive tunnel-like environments. Each OLED pixel can switch itself on and off, eliminating the need for backlighting. OLED TVs have the ability to render true black and infinite contrast ratio that delivers vibrant, eye-popping color and wide viewing angles.

LG has a history behind big show attractions, with LG earning a Red Dot Award in Spatial Communication for its dome-shaped OLED installations at CES 2016 (view video at https://youtu.be/AdnadJK2DTU).

“It was 50 years ago this year that LG produced its first television and our OLED Tunnel at IFA 2016 is designed to celebrate this milestone with another milestone – the coming of OLED TV,” said Brian Kwon, president of LG Home Entertainment Company. “We’re offering visitors to our booth at IFA the opportunity to experience OLED’s revolutionary image rendering capability complete with perfect black, infinite contrast ratio and realistic colors from any angle.”

Visitors to IFA are encouraged to stop by LG’s booth in Hall 18 of Messe Berlin from September 2-7 to personally experience LG’s OLED TVs on display. To enjoy the experience offered by LG OLED Tunnel, please visit https://youtu.be/xii0-VJ_mOg.

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LG V20, WORLD’S FIRST PHONE TO SHOWCASE GOOGLE’S NEW MODE TO SEARCH IN YOUR APPS

New Search Mode Lets You Find Anything from All Your Apps in One Place

SEOUL, Aug 31, 2016 — LG Electronics (LG) announced today that LG V20, its latest premium smartphone to be unveiled next week, will be the world’s first phone to showcase Google’s In Apps.

The new search mode featured in the Google app, helps users find content not only from built-in apps including contacts, emails, text messages and photos, but also from user-installed apps. In Apps also enables users to discover recently accessed apps, people to get in touch with, messages to read or activity across apps without having to type a query.

A shortcut to In Apps is featured on the home screen and Second Screen of the V20, putting user’s contacts, messages and other app content only one tap away. The Second Screen, an inset display above the main display of the V20 that works independently, can be set as a dedicated launching area for shortcuts of the user’s favorite apps, allowing them to launch In Apps even while watching videos.

“As smartphone features become increasingly diverse, a growing number of smartphone users are willing to search for more information saved on their mobile devices,” said Juno Cho, president of LG Electronics and Mobile Communications Company. “The V20 combined with Google’s evolving search tools will allow users to search for information they need faster in a more convenient and smart manner.”

The V20 is also the first new device in the world that comes with the Android 7.0 Nougat operating system preloaded.

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LG EXPANDS CENTUM SYSTEM LINEUP FOR EUROPE

LG Centum System™ front-load washing machine in white color

Wider Selection of Centum System™ Appliances Put
Spotlight on Durability and Energy Efficiency at IFA 2016

SEOUL, Aug. 31, 2016 — LG Electronics’ über-efficient Centum System™ equipped washing machine developed for European consumers will be joined by a new Centum System refrigerator to be on display at IFA 2016 in Berlin. With enhanced core technologies – the Inverter Direct Drive Motor in the washing machine and Inverter Linear Compressor in the refrigerator – reliability and energy efficiency of the appliances are measurably increased.

LG’s Centum System washing machine offers benefits designed to meet the needs of European consumers. The increased efficiency reduces energy consumption to 60 percent below the threshold required for A+++ certification, the highest energy efficiency rating in Europe. The washing machine uses an advanced damping system similar to those found in automobiles to cut down noise to just 67dB. LG is backing up its core technologies with the industry’s first 20-year warranty.

The inclusion of TurboWash™ allows for the completion of an entire wash cycle in just 49 minutes. Efficiency also extends to water and energy consumption, with TurboWash using 17 percent less of each per cycle compared to models without the feature.¹ LG will also showcase its lineup of dryer and washer-dryer equipped with Centum System technology at IFA.

LG will also introduce an array of refrigerators implementing the outstanding Centum System. The latest bottom-freezer refrigerator unveiled at IFA boasts an impressive energy efficiency rating of A+++ -30% while the side-by-side model scored A+++ -10 % by employing the innovative Inverter Linear Compressor. In addition, The German scientific and technical association Verband der Elektrotechnik Elektronik Informationstechnik (VDE) certified the 20-year lifespan of the Inverter Linear compressor.²

The world’s tallest house of cards was built on top of a running Centum System washing machine to highlight its low vibration with the online video documenting the record achieving process receiving over 100 million views across all key social media sites (https://youtu.be/97SVzMNOjlY). LG also set a new record by using 18,072 bulbs to create the world’s largest lightbulb image, illuminating it using the energy saved by a single Centum System refrigerator in one year (http://youtu.be/P-dAC06a3nU).³

“The Guinness World Records™ are acknowledgments we wear with pride because they help convey the message that our Centum System technology is second to none,” said Jo Seong-jin, president of LG Electronics and Home Appliance & Air Solution Company. “As LG continues to expand the reach of our appliances in the European market, IFA will play an important role in that strategy.”

Attendees of IFA 2016 are encouraged to stop by the LG booth in Hall 18 of Messe Berlin to see LG’s innovative home appliances up close.

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¹ Test conducted in LG Lab based on Cotton cycle, 40℃, 1400rpm, 6kg comparison between LG models.

² Testing conducted according to LG’s internal accelerated 20 year life-test protocol. Results based on laboratory tests considering accelerated and proper use conditions. Estimated life span does not constitute any kind of warranty whatsoever.

³ Energy savings from Centum System™ refrigerator in one year estimated at 198.8kwh, equivalent to the energy requirements of 18,072 lightbulbs in one hour. Figures based on minimum energy requirement of LG GBB60 series to achieve A+ and A+++-20% energy efficiency rating (based on EU Regulation No. 1060/2010). Actual energy savings may vary depending on individual customer usage patterns.

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LG, GLOBAL LEADER IN 21:9 ASPECT MONITORS, TO UNVEIL LATEST INNOVATIVE LINEUP AT IFA

Three LG 2016 21:9 UltraWide monitors on display

LG to Showcase World’s Largest¹ 21:9 UltraWide^TM Monitor
and First 144Hz IPS 21:9 UltraWide^TM Gaming Monitor

SEOUL, Aug. 30, 2016 — LG Electronics (LG), the industry leader in wide 21:9 aspect monitors for three consecutive years, is prepared to unveil two new 21:9 UltraWide^TM monitors at IFA 2016 in Berlin. The 38-inch UltraWide^TM curved monitor (model 38UC99) and 144Hz IPS 21:9 Curved UltraWide^TM gaming monitor (34UC79G) represent significant advances in display innovation. Both monitors boast classic features that LG’s 21:9 UltraWide^TM monitors have become famous for, such as wide field of view, vivid color rendering as well as ease of usability.

Offering unrivaled screen real-estate, model 38UC99 is ideal for tasks that require attention to details. In addition to its roomy design, this monitor’s advanced IPS UltraWide QHD+ (3840 x 1600) resolution and wide color gamut covering 99 percent of the sRGB color space make the 38UC99 a natural choice for anyone who takes visual performance seriously. The monitor boasts crystal clear immersive picture quality alongside a number of convenience enhancing features, creating an unparalleled user experience. These factors make the 38UC99 the perfect workstation monitor for visual content creators, data crunchers and other multitasking professionals.

As the first UltraWide™ monitor to feature a USB Type-C^TMport, the 38UC99 offers a peek at the future of connectivity. The advanced port allows users to transmit content and data as well as charge another device such as a smartphone or laptop at the same time, all with single code helping eliminate clutter. The monitor also includes capabilities to customize display options with just a few clicks of the mouse and store customized color settings with the easy-to-use Onscreen Control software and My Display Preset.

And the 38UC99 is just as suitable for entertainment as it is for workplace efficiency. With two 10W built-in Bluetooth compatible speakers, the 38UC99 offers Rich Bass audio output in the 85Hz bass range. This impressive audio system improves the entire user experience with its deep, rich sound. The one millisecond Motion Blur Reduction feature streamlines gameplay by minimizing afterimages that often occur in fast-paced games.

As the world’s first 144Hz IPS 21:9 Curved UltraWide^TM gaming monitor, the 34UC79G combines a blindingly fast refresh rate with advanced one millisecond Motion Blur Reduction. The monitor boasts seamless image transitions without annoying afterimages and the IPS display delivers accurate color expression from any angle without distortion. With features such as Black Stabilizer and Dynamic Action Sync, the 34UC79G is specifically designed to meet the needs of today’s gamers. Black Stabilizer provides extra clear contrast, allowing viewers to detect darker objects hidden in hard to see areas. Dynamic Action Sync reduces input lag so that users can enjoy fast-paced gameplay without any delays. What’s more, the inclusion of AMD FreeSync^TM offers smooth gameplay without any stuttering or screen tearing.

The monitor also offers a crosshair option which adds a fixed target to the center of the screen to increase accuracy during FPS games and a mouse line hook to prevent drag resistance caused by the mouse’s cable. With the monitor’s curved shape and immersive 21:9 aspect ratio, the 34UC79G presents a world-class gaming experience for fans of FPS, RTS or MMORPG.

34UC79G also includes a number of practical design features fit well into gaming station setup without hindering gaming such as tilting, adjusting the height and the mouse line hook which minimizes tangled cords.

“With tablets and smartphones at their disposal, consumers today don’t feel shackled to their desks anymore so it’s more important than ever that their monitors offer additional user benefits and conveniences,” said Brian Kwon, president of LG Home Entertainment Company. “LG is the number one brand in the 21:9 monitor space because we were first to recognize that consumers are adopting a new way of working and playing that put them ahead of the competition whether that’s working or playing.”

Visitors to the LG booth (Hall 18) at IFA 2016 will be able to experience LG’s new 21:9 UltraWide^TM monitors for themselves from September 2-7.

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¹Based on internal survey of 21:9 monitor models available for purchase as of August 2016.

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LG SUGGESTS WAYS TO UNLEASH KITCHEN POTENTIAL AT IFA 2016

Front view of the LG SIGNATURE InstaView Door-in-door™ refrigerator

Company to Display Full Lineup of Premium Kitchen
Appliances that Redefine Kitchen Spaces with Sophistication and Class

SEOUL, Aug. 29, 2016 — LG Electronics (LG) is putting its premium kitchen appliances on full display at IFA 2016. The company will feature its innovative and popular appliances for the kitchen that work perfectly together to create a total solution center.

LG’s improved Door-in-Door™ refrigerator has been designed to make access to frequently selected foods and organizing items easier. The ergonomic design eliminates the need to constantly open entire compartments, reducing cold air loss by up to 41 percent¹ while the Square Pocket Handle and Hidden Button allow for easier access to the storage space. The water dispenser has been enhanced for better performance and NatureFRESH keeps specific foods fresh longer by maintaining suitable humidity and temperature levels. And now with Dual Door-in-Door™, users have the convenience of two separate accessible compartments for even easier access to their favorite food items.

The InstaView Door-in-Door™ feature first introduced in the LG SIGNATURE refrigerator is now also available in LG’s French-door and Side-by-Side models. Knock-On instantly makes the tinted outer window of the InstaView Door-in-Door refrigerator transparent, allowing users to view the items stored inside the refrigerator without opening the door to reduce cold air loss. The refrigerator’s Wi-Fi Eclipse Display shows the temperature inside the refrigerator and freezer while the display panel also streamlines operation and contributes to the refrigerator’s aesthetic design.

The NeoChef™ microwave is equipped with an easy and intuitive UI for enhanced user-convenience. The glossy front panel combined with a refined matte exterior highlights the minimalistic design which allows the NeoChef to seamlessly blend in with the décor of any kitchen. Moreover, LG’s Smart Inverter technology reduces cooking time while making it easier for home chefs to create tastier, healthier dishes. The technology’s linear power control ensures that food can be reheated or defrosted more evenly, also contributing to lower cooking times. The Smart Inverter also allows for creative uses, such as yogurt making, melting chocolate or butter and dough proofing. The Anti-Bacterial EasyClean™ Coating inside NeoChef eliminates 99.99 percent² of harmful bacteria with just three wipes.

Not to be outdone, LG’s Speed Oven+ employs steam cooking and InfraredHeating™ technology to shorten cooking times while creating dishes that are crispy on the outside and juicy on the inside, locking in the flavor of every ingredient. As the first LG Speed Oven+ to be equipped with Smart Inverter technology, this kitchen favorite allows for customized power control that makes cooking a diverse array of dishes easier. The well thought out user interface offers a wide range of pre-set modes to help prepare the family’s favorite dishes with a minimum of fuss and preparation.

With LG’s SteamClean™ dishwasher, homeowners can clean their tableware more effectively with fewer water spots. TrueSteam™ utilizes a high-temperature cloud of hot vapor to soak the dishes thoroughly, dissolving even the toughest food residue. QuadWash™ arms combine with Inverter Direct Drive motor technology to spray streams of water at the intensity for the coverage. What’s more, the Inverter Direct Drive motor is backed up by a 10-year warranty, one of the best in the industry.

“IFA is a great venue for showcasing our newest home appliances because this is where the best in the industry all come together,” said Jo Seong-jin, president of LG Electronics and Home Appliance & Air Solution Company. “LG’s advanced kitchen appliances are second to none when it comes to the modern consumer’s home dining experience.”

Visitors to Hall 18 of Messe Berlin during IFA 2016 will have a chance to see LG’s newest dining solutions for themselves.

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¹ Based on Intertek testing of refrigerator models SX5534WB, GR-S632GLRC and LFX3194ST/02 according to LG internal testing method measuring percentage reduction in exchange rate of air when opening Door-in-Door compared to the refrigerator door for 10 seconds. Results may vary by model and duration of the door opening.

² Escherichia coli and Staphylococcus aureus elimination test performed by inspection, verification, testing and certification company SGS.

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NEWEST LG OLED TVS COMPATIBLE WITH FULL RANGE OF HDR TECHNOLOGIES

LG Shows How HDR Brings Vivid Images to Life by
Demonstrating Compatibility with Three Different HDR Formats

SEOUL, Aug. 26, 2016 — LG Electronics (LG) has partnered with a number of high-profile broadcasters and content providers to demonstrate the power of HDR technology at the company’s IFA 2016 stand in Berlin. The demonstration is designed to highlight LG’s leadership in the global TV industry, offering visitors the chance to experience HDR content on LG OLED TVs firsthand. Visitors to LG’s booth will be able to experience content remastered using both Dolby Vision^TM HDR and HDR10 as well as Hybrid Log Gamma (HLG) technology.

Already, LG OLED TVs support both the open-format HDR10 and Dolby Vision^TM, the preferred format for filmmakers and content providers. All the major studios have committed to support Dolby Vision^TM for cinematic movies and many content providers have made it their default format for streaming services.

LG and its partners will hold several HDR demonstrations at IFA, one which will involve the transmission of HLG content utilizing ASTRA’s satellite network and the British Broadcasting Corporation’s (BBC) terrestrial broadcasting system. HLG is a new HDR standard jointly developed by the BBC and NHK of Japan that utilizes a single distribution bitstream which can be decoded by both dedicated HDR receivers and legacy non-HDR receivers. This new standard is designed to enable broadcasters to send HDR transmissions over cable and to provide streaming live content, making HLG an excellent choice for broadcast HDR services.

Also at IFA 2016, LG will be the first to publicly demonstrate HDR technology combining High Frame Rate (HFR) with HLG content. LG will team up with the BBC and the European Broadcasting Union to demonstrate HFR HLG content that is compatible with both MPEG DASH (IP streaming) and DVB-T2 transmission systems. HFR is a new technology that enhances the quality of Ultra HD images by delivering ing up to 100/120 frames per second. This enhanced frame rate translates to smoother, more realistic onscreen movements.

“With unprecedented technological flexibility, LG OLED TVs offer the most advanced HDR capabilities on the market today as well as into the future,” said Brian Kwon, president of LG Home Entertainment Company. “Future HDR technology will allow a wider range of consumers to experience rich HDR content regardless of the format employed.”

Attendees of IFA 2016 are encouraged to visit LG’s booth in Hall 18 of Messe Berlin from September 2-7 to experience HDR content on OLED TVs for themselves.

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LG TO SHOWCASE FULL LINEUP OF TOTAL CLOTHING CARE SOLUTIONS AT IFA 2016

LG Styler and set of TWINWash™ washing machine and dryer fitted into a utility room.

Innovative Appliances Cover All Consumer Needs
from Washing and Drying to Sanitizing

SEOUL, Aug. 25, 2016 — LG Electronics (LG) will showcase its latest innovations in clothing care technology at IFA 2016. Featured among the lineup will be an all new TWINWash™ washing machine along with the efficient and durable Centum System™ washer, LG SIGNATURE washer-dryer and the LG Styler.

LG’s redesigned 12kg capacity TWINWash is aesthetically related to the ultra-premium LG SIGNATURE washing machine. The roomy main washer handles the bulk of the laundry, while the TWINWash Mini can be set to run a different, smaller wash cycle. The ergonomic and elegant unit features a full touch LED display embedded in the glass door and sleek black tempered glass on the exterior which repels fingerprints and corrosion.

For consumers who put a premium on energy-efficiency and durability, LG’s Centum System lineup of washers, dryers and washer-dryer combinations is a great solution. Both the washer and the dryer offer energy efficiency ratings of A+++ -60% and A+++ -10%, respectively. With a new damping system consisting of shock and vibration absorbers, the Centum System washer’s noise level in spin mode is a very low 67dB¹. The low vibration Inverter Direct Drive motor at the heart of Centum washing machines is backed by an industry leading 20-year warranty.

The LG SIGNATURE washer-dryer employs the first inverter heat pump technology in the industry to achieve energy efficiency of A-50% without impacting cleaning performance. And with the SmartThinQ Wi-Fi Control app, LG SIGNATURE washer-dryer owners can get updates on the completion or progress of wash cycles via their smartphones.

The second generation LG Styler with LG TrueSteam™ technology sanitizes clothes, removes wrinkles and unpleasant odors with ease, leaving clothes smelling fresh. Another convenient feature, Moving Hanger, gently shakes clothes to further eliminate wrinkles during the steam cycle. And with Easy Pants Crease Care, your slacks will always look like they came straight from the dry cleaner.

“The living solutions we’ll be bringing to IFA this year takes personal clothing care to the next level, from washing to drying and even sanitizing,” said Simon Jeon, senior vice president of the washing machine division at LG Home Apliance & Air Solution Company. “This is the kind of innovative approach that has propelled LG to the head of the global home appliance industry.”

Visitors to the LG booth in Hall 18 of Messe Berlin during IFA 2016 will have a chance to experience the new clothing care products firsthand.

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¹ Tested by LG lab in accordance with IEC standards. Based on a 12kg load of laundry on Cotton Large cycle spinning at 1400RPM.

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LG SIGNATURE TO MAKE EUROPEAN DEBUT AT IFA 2016

LG SIGNATURE Products Showcased with Art Pieces
in Beautifully Constructed Architecture

SEOUL, Aug. 25, 2016 — LG Electronics will launch its premium brand, LG SIGNATURE, to European customers via an art exhibition at IFA 2016 in Berlin. Titled The Art of Essence, the gallery on the grounds of Messe Berlin will represent LG SIGNATURE’s design philosophy and the products’ core essence of sophistication and class.

To introduce the LG SIGNATURE brand to Europe in a unique and artistic way, LG partnered with accomplished artists and architects who could help tell the LG SIGNATURE story in an interesting style. The art pieces as a backdrop for the products are the result of LG’s collaboration with London based collective, Jason Bruges Studio.

Jason Bruges Studio is internationally renowned for producing innovative installations, interventions and ground breaking works. Considered a pioneer of this hybrid in-between space, Jason Bruges Studio has created aesthetical and physical metaphors for the LG SIGNATURE products. Drawing on this experience, Jason Bruges Studio thoughtfully crafted a multisensory and dynamic experience that conveys each LG SIGNATURE product’s essence into lighting, movement and sound.

“LG SIGNATURE was conceived with the idea of bringing out each product’s essence so it is quite fitting that the European debut of this collection takes place in an artistic setting,” said Brian Na, global marketing officer at LG Electronics. “We’re very fortunate to have accomplished artist Jason Bruges’ creations in this unique space as a backdrop for launching our most premium brand in Europe”.

Bruges’ contributions to the exhibition establishes an artistic mood that serves to position LG SIGNATURE as a brand that appeals to the refined sensibilities of consumers who want the very best out of life. The LG SIGNATURE gallery will be located in a 1,375m² area of the garden adjacent to LG’s booth in Hall 18 of Messe Berlin to be open to all IFA attendees.

“I was excited to work on this art project because I was inspired by the minimalism of the products and by the phenomena and basic essence by which they function,” said Bruges. “By reinterpreting each product using aspects of timeless aesthetics, it is my hope that we were able to capture the artistic qualities of each of these beautiful appliances.”

For more information on LG SIGNATURE gallery and LG’s newest premium brand, please visit https://youtu.be/_0YdVID7r14 and www.LGSIGNATURE.com.

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LG AND B&O PLAY COLLABORATE TO BRING PREMIUM AUDIO EXPERIENCE TO V20

Renowned Acoustic Performance of B&O PLAY with Advanced
Smartphone Technology of LG for a Winning Audio Experience

SEOUL, Aug. 24, 2016 — LG Electronics (LG) revealed today that its upcoming LG V20 smartphone will feature best-in-class audio functions developed in partnership with B&O PLAY. B&O PLAY is a premium audio company making portable audio products and headphones, firmly grounded in 90 years of audio and design excellence, craftsmanship and product innovation from Bang & Olufsen.

LG and B&O PLAY worked closely together to bring the best sound to users by optimizing the audio capabilities of the V20 smartphone. Acoustic engineers collaborated to achieve B&O PLAY’s philosophy of delivering a natural and balanced sound in a portable package. To enhance the total experience, the V20 set will include a special pair of B&O PLAY earphones and a set of wallpapers designed for V20 which includes the official logo of B&O PLAY, as a certification of B&O PLAY premium audio.

“The collaboration with LG provides a wonderful opportunity to showcase B&O PLAY’s expertise in terms of audio technology, design excellence and user-centered philosophy,” said Henrik Taudorf Lorensen, president of B&O PLAY. “With the new LG V series smartphone, users will experience a new premium sound experience that they have never heard before.”

“I’m pleased about our close partnership with B&O PLAY which started earlier this year with Hi-Fi Plus with B&O PLAY and continues today with the V20,” said Juno Cho, president of LG Electronics and Mobile Communications Company. “A growing number of consumers expect a better audio experience from their smartphones than what has been available in the past and I’m confident that the V20 delivers on these expectations.”

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LG SHOWCASES LATEST AIR SOLUTIONS AT IFA 2016

Side view of LG DUALCOOL air conditioner

New Air Solutions Offer Outstanding Energy Efficiency
Alongside Powerful Performance and Cleaner Air

SEOUL, Aug. 24, 2016 — LG Electronics (LG) will unveil its latest air solutions including residential air conditioners (RAC) and air purifier for the first time in Europe at IFA 2016. From the efficient DUALCOOL to the high performance air purifier, LG will be introducing customized home solutions for all European customers who value both efficiency and performance.

Faster Cooling and Outstanding Energy Efficiency with DUALCOOL

LG’s DUALCOOL is the first air conditioner to utilize LG’s energy-efficient Dual Inverter Compressor™ for energy savings without sacrificing cooling performance. Verified by the world-renowned testing organization TÜV Rheinland, the Dual Inverter Compressor allows LG DUALCOOL to consume up to 70 percent less electricity while providing up to 40 percent faster cooling than typical non-inverter RACs.¹ LG’s advanced compressor technology also enables DUALCOOL to operate at exceptionally low noise levels, ideal for apartments. The reliable Dual Inverter Compressor is backed up by a 10-year warranty, one of the best in the industry. And DUALCOOL expertly balances form and function with its slim and clean design that blends in with any interior décor increasing installation flexibility.

Creating a Healthy, Clean Home Environment

LG’s Air Purifier has a unique 360 degree design as well as Clean Booster capabilities that combine to create a healthy, comfortable indoor environment by removing invisible pollutants from the air. Its Clean Booster feature allows the purifier to eliminate pollutants faster over a wider area than conventional models. The Air Purifier’s ergonomic and omni-directional design reduces the amount of time required to clean an entire room. What’s more, the Baby Care feature generates a gentle airflow to create the ideal atmosphere for infants and toddlers.

The user-friendly Smart Indicator and Smart Lighting features enable users to monitor air conditions inside the home in real-time. Smart Indicator provides accurate air quality readings on a crystal-clear display, enabling users to easily monitor changes in air quality over time. Smart Lighting uses four differently colored lights to monitor air quality, allowing owners to check the air quality at a glance. The Air Purifier utilizes an advanced sensor to detect fine particles of less than 1.0 micrometer in diameter.

“Our stylish new air solution products are more efficient, perform better and are more family friendly than anything we’ve introduced before at IFA,” said Jo Seong-jin, president of LG Electronics and Home Appliances & Air Solution Company. “European consumers set the standard when it comes to energy efficiency and performance so IFA has become a bellwether for us in introducing advanced new appliances.”

Visitors to the LG’s booth in Hall 18 of Messe Berlin during IFA 2016 will have a chance to experience the new products firsthand.

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¹ Based on LG Electronics internal test methods, air conditioner models (US-W242K series) with Dual Inverter Compressors were tested next to air conditioner model TS-H2465DA0 with constant-speed compressor.

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LG’S NEW BLUETOOTH SPEAKERS DESIGNED FOR ACTIVE LIFESTYLE AUDIOPHILES

From Bedside to Campsite, the Perfect Audio Solution for Any Situation

SEOUL, Aug. 23, 2016 — Equipped with a number of cutting-edge features and boasting sleek, innovative designs, LG Electronics’ newest Bluetooth speakers (models PH1, PH2, PH3 and PH4) deliver the ideal audio solution for a diver range of listening environments, indoors and out.

Listeners prioritizing portability and rugged durability will be drawn to the PH2 and PH4. Weighing only 167 grams, the compact, splash-proof PH2 is designed to bring high-quality audio to even the most active users. This versatile speaker is ready for anything that users may throw its way, perfect for customers who enjoy the great outdoors. The more powerful PH4 speaker is perfectly suited for outdoor gatherings such as campouts or poolside barbeques where powerful sound is required. Delivering complex, powerful and rich sound while maintaining portability and flexibility, the PH4 is ideal for audiophiles who refuse to compromise.

Both the PH2 and PH4 boast a connected strap which makes it easy to attach the speakers to a variety of surfaces for added portability. Rain and splashes are no problem for either speaker due to their water resistant design that allows them to be taken almost anywhere. With 360 degree omni-directional output and Bass Boost, both speakers deliver crystal-clear sound in any setting. The Dual Passive Radiators featured in the PH4 increase sound quality and bass output unmatched by other similarly-sized speakers. LED indicators and a long lasting batteries (PH2: 6 hours, PH4: 10 hours) enhance portability and usability, making the speakers the natural choice for active customers.

Built to match any décor, the lights on the eye-catching PH3 help set the mood no matter where it is placed — from night tables to garden terraces. The unique candle-like PH3 comes in three colors and features five different multicolored lighting modes. This combination of rich audio and vibrant lights set it apart from the competition with illuminated music that reaches every corner of a room. And the speaker’s 10-hour built-in battery gives users an unprecedented degree of freedom.

All three speakers are equipped with auxiliary input ports to connect to devices without Bluetooth capability such as older MP3 and CD players. For newer devices, the speakers’ advanced Multi Point connectivity features allows for connection to two Bluetooth devices simultaneously.

The PH1 features built-in mood lighting and a five-hour battery, perfect for any room in the house. Lightweight and portable with Bluetooth and hands-free speakerphone capabilities, this speaker can also be used as a nightlight.

“At LG, we seek to develop products that fit the real life needs of consumers,” said Brian Kwon, president of the LG Home Entertainment Company. “With our diverse lineup of wireless speakers, I am confident consumers will be able to find the perfect audio solution for any setting.”

Visitors to the LG’s booth in Hall 18 of Messe Berlin during IFA 2016 will have a chance to experience the new products firsthand.

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LG EXPANDS MINIBEAM LINEUP WITH BRIGHTEST BATTERY-POWERED UST PROJECTOR

Leader in LED Projectors Sets Higher Standard in
Flexibility and Convenience with Newest Ultra Short-Throw

SEOUL, Aug. 18, 2016 — LG Electronics (LG), the world leader in LED projectors since 2008¹, expands its Minibeam line of portable projectors with the announcement of the advanced PH450U and extremely portable PH150G.

The PH450U is an Ultra Short-Throw (UST) model that creates a cinematic experience in the home or office without the complication and high price associated with other projectors in this category. With the ability to display a sharp 80-inch HD (1280 X 720) image from a distance of only 33 centimeters (13 inches) from the screen, the PH450U makes the benefits of UST projectors available to even customers with limited viewing space.

The PH450U can also be set upright on one end to render images on any flat, horizontal surface, allowing customers to turn desks, tables and even the floor into a movie screen. And with a rechargeable 2.5 hour battery, this miniscule projector is perfect for viewing movies far away from a power source.

Content also can be transferred to the unit via HDMI cable with MHL capability or via a USB drive. The PH450U delivers a lamp life of up to 30,000 hours so customers can enjoy 10 years of high contrast (100,000:1) and vivid LED color viewing enjoyment. What’s more, with 450 lumens — more than four times brighter than the closest competitor — the PH450U is the brightest battery-powered UST projector available in the market today.

The PH150G offers the same compact, sleek design of other LG Minibeam projectors in a package just half the size (115 x 115 x 44.5 mm) and weight (450g) as the PH450U. Both the PH150G and PH450U come with LG’s Triple Wireless feature for a viewing experience free of wired connections for power, audio and video source. With long-lasting rechargeable batteries, Wi-Fi Screen Share connectivity and Bluetooth compatibility, LG Minibeam projectors give users unprecedented freedom in a portable package.

“We are very pleased to announce these two new additions to our LG Minibeam collection,” said Brian Kwon, president of the LG Home Entertainment Company. “Both these advanced projectors demonstrate the extent of LG’s technological innovation and help cement our market leadership in this space by delivering the maximum in convenience, portability and usability to consumers.”

The PH450U will be available starting next month in Europe and North America while the PH150G will begin rolling out in target countries in North America, Europe and Asia with other markets to follow.

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¹ Source: PMA Research for 2008-2015 projectors greater than 99 lumens.

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LG OLED TV WINS BIG AT EISA AWARDS 5 YEARS RUNNING

LG Electronics’ (LG) OLED TV (model 65G6) named the best high-end TV in Europe for 2016 by the European Imaging and Sound Association (EISA).

Praised for Picture Quality, Design and Smart Interface,
LG Once Again Impresses European Judges

SEOUL, Aug. 15, 2016 — For the fifth consecutive year, LG Electronics’ (LG) OLED TV was once again named the best high-end TV in Europe by the European Imaging and Sound Association (EISA). The EISA Awards are decided annually by a panel of experts from 50 multimedia magazines from 20 European countries who evaluate innovative products for their technological capabilities, design and innovation.

As the European High-End TV Award winner, LG SIGNATURE OLED TV (model 65G6), was cited as being “truly state-of-the-art” by the judges who were impressed by its ability to deliver perfect black for an incredible picture. The jury also commended LG SIGNATURE OLED TV for its support of both HDR10 and Dolby Vision™.

“We are honored to receive EISA’s most prestigious award for the fifth consecutive year and every award is just as rewarding as the previous one,” said Brian Kwon, president of the LG Home Entertainment Company at LG Electronics. “This recognition confirms our belief that LG SIGNATURE OLED TV is an outstanding feat of engineering with breathtaking picture clarity and revolutionary design.”

Another LG TV, LG UH770V SUPER UHD TV, was recognized with the European Smart TV Award for its impressive picture quality as well as for its intuitive webOS 3.0 user interface. LG’s mobile division also landed an award for its LG G5 smartphone, which received the European Mobile Innovation Award for its modular type design and full metal uni-body.

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LG V20, WORLD’S FIRST SMARTPHONE WITH QUAD DAC FOR BEST IN CLASS AUDIO

LG and ESS Technology Collaborate to Deliver One-of-a-Kind Audio Experience

SEOUL, Aug. 11, 2016 — LG Electronics (LG) announced that its forthcoming flagship smartphone, LG V20, will be the first smartphone in the industry to feature 32-bit Hi-Fi Quad DAC (digital to analog converter) capabilities, bringing a superior audio experience to mobile for the very first time.

A Quad DAC delivers a crisp and clear sound that comes closest to a live performance when using compatible wired headphones. The sound is superior to that produced by a traditional DAC as it can reduce up to 50 percent of ambient noise levels. Videos taken with the V20 are accompanied by a soundtrack that can capture the roaring sound of waves crashing on a beach or conversations among two individuals at a noisy party.

LG worked closely with ESS Technology, a leader in high-performance analog and audio devices, to ensure that the Quad DAC, delivered the best audio experience for owners of the LG V20. The Quad DAC is the lynchpin of the many cutting-edge multimedia features included in the LG V20. ESS Technology previously provided its 32-bit Hi-Fi DAC in the V10, LG V20’s predecessor.

“As smartphones mature, we’re seeing more and more customers looking beyond just fast processors and big displays in their devices,” said Juno Cho, president of LG Electronics and Mobile Communications Company. “Higher quality audio is simply the natural evolution of the smartphone, as the industry moves toward a more holistic multimedia consumption experience. We’re pleased to continue this long-term partnership with ESS and bring best in class audio to LG V20 users.”

“We are extremely excited that our Quad DAC technology will be featured in the V20, LG’s latest flagship smartphone for consumers who demand the best media experience,” said Robert Blair, president and chief executive officer of ESS Technology. “As a technology more typically available in high-end audio equipment, Quad DAC on the V20 will make users feel as if they are carrying around a professional home-audio system on their smartphone.”

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A PEEK INSIDE LG G5

Whether you feel that you’re ready for a modular experience on your smartphone, if the reaction at this year’s Mobile World Congress is any indicator, there’s no question that the concept has been on gadget aficianados’ minds for some time. While we still have a ways to go because we see phones that turn into robots (http://goo.gl/7CJ1xp), the era of modularly is certainly upon us, although it’s at a very nascent stage.
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If you’ve ever been curious about the inner workings of LG’s interpretation of a modular smartphone, you’ve come to the right place!

The design of LG G5 makes it easy to access internal parts for fast and easy repairs. The G5’s main body and metal cover are connected with just a pair of screws. The middle frame and circuit board are connected by only six screws. The LG G5 was designed from the beginning to be easy to disassemble. Traditional smartphones use soldered parts because it’s cheaper and the connections are stronger. But soldered parts are also inherently difficult to take apart, even for service professionals.

The brain behind the smartphone, the Qualcomm Snapdragon 820, is easy to spot when the main board is detached and the protective cover removed. This application processor sits next to a 32GB UFS (Universal Flash Storage) ROM, which reads and writes significantly faster than eMMCs and SD cards.

The most notable thing when the G5 is disassembled is the smartphone’s two rear cameras and one front camera.

The 16-megapixel camera on the rear has a 78-degree normal angle view. There is an OIS (Optical Image Stabilization) feature on the right side of the camera that eliminates camera shake for high-quality photographs in low-light circumstances. The adjacent 8-megapixel camera offers a wide angle view of 135 degrees which is greater than that of the human eye. With this lens, you can include 70 percent more environmental information than smartphones with regular cameras from the same vantage point.

The Fingerprint Scan Sensor sits in the middle, immediately below the dual camera lenses, the optimal location for one’s forefinger when using the smartphone.

Separate the 3D Arc Glass from the frame and view it from the side. See the subtle break on the surface of the glass, the soft bezel curving at the top to give the LG G5 its distinctive and stylish appearance.

With its unique Modular Design, the LG G5 was recognized at MWC for representing the peak of innovation in smartphone design. Only time will tell how the smartphone evolves but based on early reactions, it seems safe to say that modularity will be with us for the long term.

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LG Newsroom