LG G6, UN HITO EN EL DISEÑO INDUSTRIAL MODERNO

El reputado diseñador industrial Torsten Valeur destaca LG G6 por su minimalismo, solidez y ergonomía
3. Torsten Valeur Interview (3)

Madrid, 22 de febrero de 2017 — Torsten Valeur, el reconocido diseñador industrial ha adelantado en primicia en una entrevista (https://youtu.be/QKJwTNdaq0w) que LG G6 “es la fusión ideal de una bella forma y una solución inteligente y, obviamente, una gran experiencia de usuario, la esencia de lo que debe ser un smartphone”. El diseñador en su primera impresión con LG G6 ha afirmado que la clave de un gran diseño industrial no es sólo lo bonito que luce, sino tener en cuenta al consumidor y añadió que el ojo está preparado para la pantalla FullVision ya que elimina todas las distracciones innecesarias.

LG G6 cuenta con un diseño minimalista y es muy suave al tacto. Su marco de metal que rodea el perímetro del smartphone le da un estilo sólido con un acabado mate suave. La parte trasera es plana ya que la cámara no sobresale. Valeur destacó la ergonomía de LG G6 por su buen agarre y su facilidad de uso con una sola mano.

“Creo que cuando lo coges en tu mano, le das la vuelta, lo miras y juegas con él, te enamorarás del cuidado que le han puesto al diseño de todos los detalles” finaliza Torsten Valeur.

 Torsten Valeur, CEO del estudio de Diseño Danés, David Lewis Designers, ha recibido multitud de premios de la industria como iF Design o Good Design. Valeur ha reconocido LG G6 por su diseño enfocado en lo esencial y en la belleza que le otorga solidez.

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LG SET TO LEAD GLOBAL TV MARKET WITH DUAL PREMIUM STRATEGY

SUPER UHD TV with Nano Cell TM Technology
Complements OLED TVs in LG’s Premium TV Lineup

The LG SIGNATURE OLED TV W positioned on a wall.

SEOUL, Feb. 23, 2017 — LG Electronics (LG) announced the launch of its 2017 SUPER UHD TV lineup featuring Nano Cell display lineup at its R&D Center in Seoul today. Alongside the amazingly thin LG SIGNATURE OLED TV W first unveiled at CES last month, LG has high hopes that its dual premium strategy for TVs will expand its market share in the global TV industry. LG SIGNATURE OLED TV W will be available in Korea and the United States starting this month. SUPER UHD TVs with Nano Cell technology will become available in the weeks to come while customers in other markets will see both premium products beginning in the second quarter of 2017.

TVs with Perfect Picture, Design and Sound

LG SIGNATURE OLED TV embodies the company’s pursuit of the best possible viewing experience, featuring the most advanced technologies available in the display industry. The innovative design of the W7 series follows LG’s “less is more” philosophy, stripping away everything to emphasize the beauty of the screen alone.

LG OLED TVs are considered by industry experts to offer the most advanced display technology. As each pixel on the display can be individually switched on and off, OLED offers an enhanced picture quality without image degradation, such as light bleed typically found in conventional backlit systems. This results in the highest quality image rendering with the purest black and lifelike colors.

The sleek razor-thin profile of the 65-inch W7 – less than 4mm thick when mounted on the wall – creates the illusion of gazing out a window, not of watching TV. LG’s 2017 OLED TV lineup offers innovative Dolby Atmos sound for the first time in the market, delivering both stunning image and sound quality. Dolby Atmos isolates the relative location of each sound to create rich and multi-layered audio that reflects the intricate sounds of the real world. The 77-inch version of the W7 received the Best of CES Innovation Award 2017 in the Video Displays category, besting all other new TV offerings at CES and won Engadget’s Best of the Best Award at the show.

LG will introduce five 4K OLED TV models in Korea with screen sizes varying from 77/65W7, 77/65G7, 65/55E7, 65/55C7 and 65/55B7. Model details in other markets will be announced locally at the time of launch.

The Most Advanced LCD TV Available Today

LG’s third-generation SUPER UHD TV lineup features Nano Cell technology, which harnesses approximately one nanometer-sized particles to offer incredibly accurate color reproduction. The Nano Cell display achieves impressive picture quality by absorbing stray lightwaves, resulting in purer, cleaner colors. This light absorbing capability allows LG’s new LCD displays to filter out specific colors with much greater precision, rendering each color exactly as it was intended. For example, the color red on conventional TVs can blend with other color wavelengths, such as yellow or orange, causing the color to fade and take on a yellowish tint. LG Nano Cell dramatically reduces instances of color fading, image instability and other color degradation issues. LG Nano Cell displays also deliver consistent colors at wider viewing angles with virtually no color difference between viewers seated directly in front of the screen and those watching at a 60 degree angle.

Expanded HDR Capabilities

All 2017 LG OLED and SUPER UHD TVs feature Active HDR to render brighter scenes and greater shadow details when displaying HDR content. Active HDR allows LG TVs to process the picture scene by scene, inserting dynamic data where needed. In addition, 2017 LG TVs support the full palette of HDR formats, including Dolby VisionTM, HDR10 and HLG (Hybrid Log Gamma). This versatility is compounded by the new HDR Effect feature, which processes standard definition content to improve brightness in specific areas and enhance contrast ratio, rendering more precise images.

Enhanced webOS User Experience

The latest webOS Smart TV platform helps make LG’s entire lineup of premium TVs exceptionally user-friendly. LG webOS 3.5 is equipped with enhancements for easier control and faster access when using the improved Magic Remote and the new Magic Link features. Viewers can instantly access their favorite services such as Netflix and Amazon Prime Video by pressing a hot key on the remote control, tapping into a wide variety of stunning 4K programming.

“Our 2017 TV lineup features state-of-the-art display technologies that break the boundaries of TV viewing,” said Brian Kwon, president of LG Electronics Home Entertainment Company. “This year, we will continue to extend the premium TV market with a dual premium strategy based on our unrivaled OLED TVs and groundbreaking SUPER UHD TVs with Nano Cell display. With these innovative TV products, our customers will be able to enjoy the best home entertainment experience that the industry has to offer.”

 

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LG G6: MILESTONE IN MODERN INDUSTRIAL DESIGN

Renowned Industrial Designer Torsten Valeur Praises
LG G6 for its Minimalism, Solidity, Ergonomics

Industrial designer and president of David Lewis Designers Torsten Valeur during his interview with LG regarding the design of the LG G6

SEOUL, Feb. 22, 2017 — Globally renown industrial designer Torsten Valeur said in an interview (https://goo.gl/Ir0T4v) that he had a chance to see the LG G6 recently and praised it as “the ideal fusion of… beautiful shape and clever solution and obviously great user experience… the essence of what a smartphone is.”

Torsten Valeur, CEO of Danish design studio David Lewis Designers, is a recipient of multiple industry accolades such as the iF Design Awards and Good Design Awards. Mr. Valeur praised the upcoming LG G6 for design that focused on the essentials and beauty that conveyed a sense of solidity. In his initial impression of the G6, Valeur said the key to great industrial design is not just beautiful looks but full consideration of its users, adding that the eye is naturally drawn to the phone’s FullVision® display due to the elimination of unnecessary distractions.

The G6 exhibits minimalistic design elements and is perfectly smooth to the touch. The metal frame that wraps around the perimeter of the phone imparts solidity in style with a soft matte finish. The back is perfectly flat, with no camera bump to avoid or protect. Mr. Valeur praised the ergonomics of the LG G6 for its easy one-handed operability owing to its firm-grip feel.

“And I believe that when you take it out and hold it in your hand, turn it around, look at it, play with it, you should be pleased by all the care and diligence that has been put into all the details,” added Mr. Valeur.

 

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LG G6, EL SMARTPHONE CON PANTALLA “FULLVISION” PARA UNA EXPERIENCIA Y UNA PRODUCTIVIDAD DEFINITIVAS

Visionado sin precedentes gracias a su ratio de pantalla con ratio 18:9

LG+UX+6 (2)

 Madrid, 16 de febrero de 2017 — LG presenta este año junto su nuevo smartphone de gama alta LG G6, la nueva interfaz de usuario UX 6.0, diseñada especialmente para maximizar las ventajas de la pantalla expansiva FullVision. LG G6 contará con una pantalla de 5,7 pulgadas con resolución QHD+ (2.880 x 1.440) y formato 18:9 que prácticamente cubre toda la parte delantera del smartphone. Las dimensiones de este teléfono están diseñadas ergonómicamente para asegurar la máxima comodidad y compatibilidad con el contenido digital actual y el que viene.

La nueva interfaz de usuario aprovecha los beneficios del concepto FullVision, lo que ofrece al usuario una comodidad y mejoras sin precedentes, entre las que se encuentran:

  • Experiencia de visionado de contenido diferenciada tales como vídeos o navegación
  • Funcionalidades de cámara que maximizan las ventajas de una pantalla de 18:9
  • Interfaz gráfica de usuario (GUI por sus siglas en inglés) diseñada para abrir dos ventanas juntas al mismo tiempo, y hacer más productiva la multitarea

Una experiencia diferente

LG G6 con FullVision ofrece a los usuarios una nueva experiencia de visionado.

La parte superior e inferior de su gran pantalla se expanden y muestran más información cuando los usuarios navegan por internet o cuando leen libros electrónicos, permitiendo una experiencia más inmersiva a la hora de ver vídeos o en videojuegos.

Con LG G6, se inaugura la era de los smartphones con pantalla de 18:9. Es por esto que se está aumentando la oferta de películas, apps y juegos diseñados para este formato. Este smartphone, además, permite adaptar el contenido 16:9 en formato 18:9.

Funcionalidades de cámara mejoradas

La experiencia de usuario de la cámara de LG G6 también ha sido mejorada, gracias a la pantalla expansiva de formato 18:9. Esta pantalla expansiva aumenta la comodidad y la diversión, y permite al usuario hacer fotos y, al mismo tiempo, ver cómo han quedado. LG UX 6.0 incorpora también Square Camera, que divide la pantalla de 18:9 en dos cuadrados idénticos. Gracias a esta funcionalidad los usuarios pueden hacer fotos en 1:1, un formato muy popular en redes sociales como Instagram, y simultáneamente ver el resultado en el cuadrado adyacente. Además, LG ha incluido el nuevo Food Mode que ofrece una mayor calidad en el color y una saturación ideal para hacer foto a platos de comida. Los usuarios también pueden crear archivos GIF desde cualquier sitio combinando desde 2 a 100 imágenes en bucle.

Multitarea avanzada

La pantalla 18:9 expansiva de LG G6 puede disfrutarse de muchas maneras. Ofrece la posibilidad de contestar una llamada en una ventana y en la otra consultar el calendario, así como ver la galería de imágenes al mismo tiempo que se utiliza una aplicación de mensajería instantánea. Se puede hacer un collage con varias imágenes para usarlo de fondo de pantalla o de pantalla de bloqueo, o escribir una nota en un lado mientras se navega por internet en el otro. Si se gira LG G6 cuando está abierto el calendario, éste se muestra en la ventana de la izquierda mientras que a la derecha se podrá ver el horario detallado. Las combinaciones son infinitas.

“ La inspiración de crear la pantalla FullVision de LG G6 viene de la industria del cine, en la que muchos expertos defienden el formato 18:9 como la mejor solución para ver contenido, ya sea antiguo o nuevo, en la era digital”, ha afirmado Juno Cho, Presidente de LG Electronics Mobile Communications Company. “No sólo hemos seguido esta filosofía en nuestro nuevo smartphone sino que la hemos llevado a un nuevo nivel al aplicar el formato 18:9 de múltiple manera. Los usuarios apreciarán que hemos hecho el LG G6 más productivo”.

LG G6 con UX 6.0 verá la luz por primera vez en MWC 2017 en Barcelona, el próximo 26 de febrero. Haz clic aquí para ver un adelanto en vídeo del nuevo LG UX 6.0.

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LG WEBOS 3.5 SECURITY MANAGER ATTAINS CYBERSECURITY ASSURANCE PROGRAM CERTIFICATION

Smart TV Platform Delivers Safe, Secure Smart TV
Experience to LG TV Owners Worldwide

Hwang Jeong-hwan, head of R&D Laboratory of Home Entertainment at LG Electronics, shakes hands with Sajeev Jesudas, CEO of consumer business at Underwriters Laboratories.

SEOUL, Feb. 20, 2017 — The latest version of LG Electronics’ (LG) webOS 3.5 Security Manager smart TV platform has been certified for its effective cybersecurity capabilities by UL, the world’s foremost expert in safety and sustainability, a first in the smart TV category. Following in the footsteps of its expertise in smart TVs, LG intends to expand this level of capability to its entire smart home, smart home security and home automation product offerings.

UL’s 2900-1 Cybersecurity Assurance Program (CAP) tested webOS 3.5 Security Manager for malware susceptibility and vulnerabilities, software weaknesses and security controls that help protect users’ private information. UL assessed the effectiveness of each webOS 3.5 security layer by subjecting the software to a variety of virtual network penetrations and vulnerability attacks – covered under CWE/SANS Top 25 vulnerabilities – on its applications and system configuration center. LG webOS 3.5’s compliance in these categories provides the foundation for home IoT networks composed of multiple connected home appliances.

UL’s 2900-1 tests measure application security, information access control via authentication processes, engineer mode hacking protection and software falsification protection. Additional information on UL 2900-1 standards can be found at https://goo.gl/iJrf90. In addition to being the industry’s first smart TV platform to receive UL 2900-1 certification, LG webOS 3.5 has also been certified for its effective Digital Rights Management capabilities within smart TV applications.

“Our webOS platform was developed with security in mind so it’s heartening to know that UL, a trusted name in safety testing and certification, concurs,” said JH Hwang, senior vice president and head of R&D at LG’s Home Entertainment Company. “As more and more consumers embrace smart TVs and their capabilities to connect to other devices, information security will become even a greater issue for users. LG’s webOS, already considered one of the industry’s most intuitive smart TV platforms, will continue to set the benchmark for others to follow.”

 

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LG G6 OFFERS ULTIMATE USER CONVENIENCE AND PRODUCTIVITY WITH FULLVISION DISPLAY

Unique 18:9 Screen Aspect Ratio and Complementary UX
Enables Unparalleled Consumption of Mobile Content

LG+UX+6

SEOUL, Feb. 16, 2017 — LG Electronics (LG) will feature its new mobile UX 6.0 in its upcoming G6 smartphone specifically customized to maximize the advantages of the device’s expansive FullVision® display. LG G6 will feature a 5.7-inch QHD+ FullVision display (2,880 x 1,440) with an 18:9 screen aspect ratio that almost entirely fills the front of the smartphone. The dimensions of the phone are ergonomically designed to ensure maximum comfort and compatibility with existing and upcoming digital content.

The phone’s new UX maximizes the benefits of the FullVision display, providing the user with the ultimate convenience and advances, such as:

  • Differentiated experience for viewing content such as video clips and web surfing
  • Improved camera UX that maximizes the extra real estate provided by the 18:9 format display
  • Smartly designed GUI (Graphical User Interface) that enables the opening of two perfectly square windows side by side, delivering a more productive, better multitasking experience

A Differentiated Experience

The FullVision display in the LG G6 provides users with a new viewing experience. The large screen features an expanded top and bottom that allows users to view more information when surfing the web, or while reading e-books and provides a more immersive experience when users view videos or play games.

The LG G6 is expected to kick off an era of premium smartphones with 18:9 screen aspect ratios, which is why such a wide variety of films, apps and games tailored to the 18:9 aspect ratio is sharply rising. The smartphone includes a feature that allows users to view existing 16:9 ratio content easily in 18:9 format.

Enhanced Camera UX

The camera UX has been considerably enhanced thanks to the expansive 18:9 screen     aspect ratio display in a way that increases the convenience and the fun. The expansive screen enables users to take and review photos simultaneously. LG UX 6.0 provides a Square Camera feature which divides the 18:9 display into two identical perfect squares. With this, users can shoot images in 1:1 format –  a popular format on social media apps such as Instagram – and review them in the adjacent window. There is also new shooting mode called Food Mode that delivers high color quality and saturation ideal for, well, food. Users can create GIF files by combining anywhere from 2 and 100 pictures in a loop.

Advanced Multi-tasking

The LG G6 takes advantage of the expansive 18:9 display in many ways. Open a call reception window next to the calendar app or the photo gallery at the same time as the message app. Multiple square photographs can be connected together and viewed as a Collage Wallpaper on the lock screen. Type a memo on one side while surfing the web on the other. Inside the calendar app, turning the G6 horizontally will display the calendar in the left window while a detailed schedule will appear on the right. The combinations are endless.

“The LG G6 with FullVision was inspired by the philosophy of experts in the movie industry who believe that an 18:9 ratio screen would be the best solution for viewing both old and new cinematic content in the digital age,” said Juno Cho, president of the LG Electronics Mobile Communications Company. “We’ve not only embraced that philosophy in our newest smartphone but taken it to a whole new level by incorporating the 18:9 format in many other ways. I think users will appreciate the many ways we’ve made the LG G6 more productive.”

The LG G6 with UX 6.0 will be introduced to audiences worldwide at MWC 2017 in Barcelona, Spain on February 26. Click here for a video preview of the new LG UX 6.0.

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LG G6 OFFERS ULTIMATE USER CONVENIENCE AND PRODUCTIVITY WITH FULLVISION DISPLAY

Unique 18:9 Screen Aspect Ratio and Complementary UX
Enables Unparalleled Consumption of Mobile Content

A screenshot of two perfectly square windows side by side with LG G6’s smartly designed GUI that can enable the 18:9 FullVision display to be split in half

SEOUL, Feb. 16, 2017 — LG Electronics (LG) will feature its new mobile UX 6.0 in its upcoming G6 smartphone specifically customized to maximize the advantages of the device’s expansive FullVision® display. LG G6 will feature a 5.7-inch QHD+ FullVision display (2,880 x 1,440) with an 18:9 screen aspect ratio that almost entirely fills the front of the smartphone. The dimensions of the phone are ergonomically designed to ensure maximum comfort and compatibility with existing and upcoming digital content.

The phone’s new UX maximizes the benefits of the FullVision display, providing the user with the ultimate convenience and advances, such as:

  • Differentiated experience for viewing content such as video clips and web surfing
  • Improved camera UX that maximizes the extra real estate provided by the 18:9 format display
  • Smartly designed GUI (Graphical User Interface) that enables the opening of two perfectly square windows side by side, delivering a more productive, better multitasking experience

A Differentiated Experience

The FullVision display in the LG G6 provides users with a new viewing experience. The large screen features an expanded top and bottom that allows users to view more information when surfing the web, or while reading e-books and provides a more immersive experience when users view videos or play games.

The LG G6 is expected to kick off an era of premium smartphones with 18:9 screen aspect ratios, which is why such a wide variety of films, apps and games tailored to the 18:9 aspect ratio is sharply rising. The smartphone includes a feature that allows users to view existing 16:9 ratio content easily in 18:9 format.

Enhanced Camera UX

The camera UX has been considerably enhanced thanks to the expansive 18:9 screen aspect ratio display in a way that increases the convenience and the fun. The expansive screen enables users to take and review photos simultaneously. LG UX 6.0 provides a Square Camera feature which divides the 18:9 display into two identical perfect squares. With this, users can shoot images in 1:1 format –  a popular format on social media apps such as Instagram – and review them in the adjacent window. There is also new shooting mode called Food Mode that delivers high color quality and saturation ideal for, well, food. Users can create GIF files by combining anywhere from 2 and 100 pictures in a loop.

Advanced Multi-tasking

The LG G6 takes advantage of the expansive 18:9 display in many ways. Open a call reception window next to the calendar app or the photo gallery at the same time as the message app. Multiple square photographs can be connected together and viewed as a Collage Wallpaper on the lock screen. Type a memo on one side while surfing the web on the other. Inside the calendar app, turning the G6 horizontally will display the calendar in the left window while a detailed schedule will appear on the right. The combinations are endless.

“The LG G6 with FullVision was inspired by the philosophy of experts in the movie industry who believe that an 18:9 ratio screen would be the best solution for viewing both old and new cinematic content in the digital age,” said Juno Cho, president of the LG Electronics Mobile Communications Company. “We’ve not only embraced that philosophy in our newest smartphone but taken it to a whole new level by incorporating the 18:9 format in many other ways. I think users will appreciate the many ways we’ve made the LG G6 more productive.”

The LG G6 with UX 6.0 will be introduced to audiences worldwide at MWC 2017 in Barcelona, Spain on February 26. Click here for a video preview of the new LG UX 6.0.

 

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LG y GOOGLE ANUNCIAN LOS PRIMEROS SMARTWATCHES CON ANDROID WEAR 2.0

LG Watch Sport y LG Watch Style aúnan el mejor diseño y las
últimas prestaciones para estar permanentemente conectado

LG-WATCH-Sport-and-Style (3)

Madrid, 10 de febrero de 2017LG y Google anuncian los primeros smartwatch del mundo con sistema operativo Android Wear 2.0 ™. LG Watch Sport y LG Watch Style estarán disponibles en Estados Unidos a partir del 10 de febrero a través de la tienda de Google y otros establecimientos.

Los dos nuevos smartwatch de LG, que cuentan con el procesador Qualcomm® Snapdragon ™ Wear 2100, son los primeros relojes del mercado que funcionan con Android Wear 2.0, el sistema operativo más reciente de Google. Ambos relojes incorporan el asistente de voz de Google[1] y, además, LG Watch Sport es el primer reloj que podrá utilizar Android Pay[2] compatible con pagos móviles por NFC. Además, estos dos nuevos wereables de LG proporcionan una experiencia de usuario mejorada, un sistema de mensajería perfeccionado y funciones avanzadas de fitness con Google Fit.

Primeros relojes con Android Wear 2.0

Con Android Wear 2.0, los usuarios de LG Watch Sport y LG Watch Style llevarán el asistente de google en la muñeca y podrán responder un mensaje, establecer un recordatorio, o pedir direcciones simplemente pulsado el botón de encendido o diciendo “Ok Google”. Con Google Fit, además, podrán ponerse en forma y alcanzar sus objetivos mediante el seguimiento de su actividad diaria, de sus sesiones de entrenamiento y del acceso a un entrenador. También tienen la opción de descargarse sus aplicaciones favoritas directamente desde la Google Play Store.

Las pantallas de LG Watch Sport y de LG Watch Style son circulares e incorpora un botón lateral giratorio para una navegación fácil y cómoda. Girando el botón con un dedo se accede a los mensajes y notificaciones; y se puede navegar por el menú de aplicaciones. La esfera de ambos relojes es personalizable y permite hasta ocho configuraciones para que los usuarios puedan ver la información importante a simple vista. Android Wear 2.0 mejora también la experiencia de mensajería en el reloj. Los usuarios ahora pueden escribir a mano o con el teclado para responder. También tiene la opción de elegir una respuesta generada por la función Smart Reply, desarrollado por Google.

LG Watch Sport: una gran autonomía

LG Watch Sport es un auténtico reloj independiente, totalmente equipado y diseñado especialmente para usuarios que disfrutan de estilos de vida muy activos. El nuevo LG Watch Sport es el primer smartwatch con Android Wear que utiliza el procesador Snapdragon Wear 2100 para proporcionar conectividad 4G LTE. Gracias a ello, ofrece funciones y puede ejecutar aplicaciones sin estar vinculado a smartphone; y cuenta con GPS incorporado, una característica muy útil para corredores y atletas. Además, gracias al soporte Android Pay, los usuarios pueden hacer pagos simplemente acercando su muñeca al lector NFC.

Su esfera circular incorpora una pantalla P-OLED de 1,38 pulgadas y su cuerpo es de acero inoxidable de grado 316L, Gorilla Glass 3. Además, su correa está especialmente diseñada para personas muy activas, su banda termoplástica de poliuretano posee una clasificación IP68 de resistencia al polvo y al agua. El LG Watch Sport dispone también de un fotopletismógrafo (PPG) para realizar un seguimiento preciso del ritmo cardíaco del usuario durante el descanso y el ejercicio.

LG Watch Style: pequeño, delgado y con estilo

LG Watch Style es un accesorio pequeño, delgado y elegante, concebido especialmente para urbanitas que buscan un reloj de diseño con la practicidad de un smartwatch. El nuevo LG Watch Style ofrece todas las comodidades sin renunciar al diseño. Se comercializará en tres colores llamativos: plata, titanio y oro rosa. Su correa intercambiable permite a los usuarios personalizar el reloj para adaptarlo a su estado de ánimo o armario. Y su caja de 10,79 mm de espesor es lo suficientemente delgada como para caber debajo de cualquier manga. Además, cuenta con una clasificación de resistencia al agua y el polvo IP67.

“Hemos logrado, junto con nuestros socios de Google, incluir un gran número de tecnologías innovadoras en los nuevos smartwatch LG Watch Sport y LG Watch Style”, ha asegurado Juno Cho, presidente y CEO de LG Electronics Mobile Communications Company. “Estos dos dispositivos ofrece funciones de vanguardia que permiten personalizarlos y otorgar libertad al consumidor para adaptarlos a sus gustos y costumbres”

“Android Wear 2.0 se centra en mejorar la experiencia de usuario de los smartwatch, a través de nuevas funcionalidades y características –incluyendo esferas que aportan mayor visibilidad; mensajería más rápida y fluida; y una nueva experiencia de fitness que ayuda a hacer un seguimiento de los entrenamientos y a mantenerse motivado con la música”, ha explicado David Singleton, Presidente de Android Engineering, Google. “Hemos disfrutado al trabajar en estrecha colaboración con LG para crear una experiencia de hardware y software profundamente integrada y aprovechando las nuevas características de Android Wear 2.0 con estos nuevos relojes de bandera”.

Tanto el LG Watch Sport como el LG Watch Style se exhibirán en el MWC 2017 en Barcelona, ​​del 27 de febrero al 2 de marzo.

LG Watch Sport Especificaciones clave: *

  • Procesador: Qualcomm® Snapdragon ™ Wear 2100 con 4G LTE
  • Sistema operativo: Android Wear ™ 2.0
  • Pantalla: Pantalla P-OLED de 1.38 pulgadas (480 x 480 / 348ppi)
  • Tamaño: 45,4 x 51,21 x 14,2 mm **
  • Memoria: 4 GB eMMC / 768 MB LPDDR3
  • Batería: 430mAh
  • Red: LTE / 3G / Wi-Fi 802.11 b, g, n / Bluetooth 4.2 LE / NFC
  • Sensores: Sensor de 6 ejes (Acelerómetro / Giroscopio) / Barómetro / PPG / GPS / Sensor de Luz Ambiental
  • Color: Titanium / Dark Blue
  • Otros: Resistencia al polvo y al agua (IP68) / Altavoz / Micrófono / Carga inalámbrica

LG Watch Style Key Specifications:*

  • Procesador: Qualcomm® Snapdragon ™ Wear 2100
  • Sistema operativo: Android Wear ™ 2.0
  • Pantalla: Pantalla P-OLED de 1,2 pulgadas (360 x 360 / 299ppi)
  • Tamaño: 42,3 x 45,7 x 10,79 mm
  • Memoria: 4 GB eMMC / 512 MB LPDDR3
  • Batería: 240mAh
  • Red: Wi-Fi 802.11 b, g, n / Bluetooth 4.2 LE
  • Sensores: Sensor de 6 ejes (Acelerómetro / Giroscopio) / Sensor de luz ambiental
  • Color: Silver / Titanium / Rose Gold
  • Otros: resistencia al polvo y al agua (IP67) / micrófono / carga inalámbrica

 

*           Las especificaciones y funcionalidades pueden variar dependiendo de cada mercado.

**         Medido de la pantalla a la tapa trasera, excluyendo PPG.

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[1] Google Assistant solo está disponible en inglés y alemán.

[2] Android Pay en la actualidad está solo disponible en Estados Unidos y Reino Unido.

LG AND GOOGLE PARTNER TO DEVELOP FIRST ANDROID WEAR 2.0 WATCHES

LG Watch Sport and LG Watch Style Offer
Freedom and Elegance for Today’s Connected Consumer

LG-WATCH-Sport-and-Style(2)

SEOUL, Feb. 9, 2017 — LG Electronics (LG) and Google will officially unveil the world’s first smartwatches to come preloaded with the Android Wear 2.0™ operating system. LG Watch Sport and LG Watch Style begin their global rollout in the United States starting February 10th and will be followed by key markets in Europe and Asia via the Google Store and select retail stores later this month.

The LG Watch Sport and LG Watch Style, powered by the Qualcomm® Snapdragon™ Wear 2100 processor for next-gen wearables, are the first watches running Android Wear 2.0, Google’s newest wearable OS. Both watches have the Google Assistant built-in, and the LG Watch Sport supports Android Pay™ with NFC technology. In addition, these two smart devices provide an improved user interface, enhanced messaging and advanced fitness features with Google Fit.

First Watches Running Android Wear 2.0

Android Wear 2.0 brings the Google Assistant [1] to the wrist. Users can reply to a message, set a reminder, or ask for directions by holding the power button or saying “Ok Google”. With Google Fit, users can reach their fitness goals through activities tracking, strength training and coaching. User can also download their favorite apps directly from the on-watch Google Play Store.

The LG Watch Sport and LG Watch Style feature circular displays with a rotating side button for easy and convenient navigation. Users can turn the button with a finger to read messages or scroll through the app menu and notification. Customizable watch faces allow up to eight complications so users can see important information at glance. Android Wear 2.0 improves the messaging experience on the watch. Users can now handwrite or swipe on a keyboard to respond, or choose a response generated by Smart Reply, powered by Google’s machine learning technology.

LG Watch Sport: Truly Standalone to Empower

The LG Watch Sport is a truly standalone, full-featured intelligent watch designed for users who enjoy dynamic, athletic lifestyles. The new LG Watch Sport is the first Android Wear smartwatch using Snapdragon Wear 2100 to feature 4G LTE connectivity and a range of independent features that makes it virtually phone-free. It can run apps without a phone and features built-in GPS, a useful feature for runners and athletes. And with support for Android Pay [2], users can make payments by simply tapping their wrist to the reader.

The device offers a bright 1.38-inch full circle P-OLED display and features a body constructed of 316L grade stainless steel, Gorilla Glass 3 and a durable thermoplastic polyurethane band with a dust and water resistance rating of IP68. The LG Watch Sport features a photoplethsmogram (PPG) sensor to accurately track the wearer’s heart rate during both rest and exercise.

LG Watch Style: Small, Slim, and Stylish

The LG Watch Style is a small, slim, and stylish accessory designed for urbanites who seek chic looks with the practicality of a smartwatch. The new LG Watch Style offers all the conveniences in an attractive design and three striking colors: silver, titanium and rose gold. Its interchangeable snap-and-swap bands permit users to customize the watch to suit their mood or wardrobe. And its 10.79mm thick case is slim enough to fit under any sleeve and its IP67 rating gives wearers the peace of mind even in the rain.

“LG and our partners at Google managed to include a tremendous number of innovative technologies into the LG Watch Sport and the LG Watch Style,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “This dynamic duo of devices offers cutting-edge functions in terms of personalization and empowerment, freedom and convenience to meet diverse consumer tastes.”

“Android Wear 2.0 focuses on making smartwatch experiences better and faster – including watch faces that bring glanceable data, fast and fluid messaging, and a new fitness experience that helps you track workouts and stay motivated with music,” said David Singleton, vice president of Android Engineering, Google. “We have enjoyed working closely with LG Electronics to craft a deeply integrated hardware and software experience taking full advantage of the new features of Android Wear 2.0 with these new flagship watches.”

Both the LG Watch Sport and the LG Watch Style will be on display at MWC 2017 in Barcelona, Spain from February 27 to March 2.

 Price and additional purchase details will be announced locally at the time of availability.

 LG Watch Sport Key Specifications:*

  • Chipset: Qualcomm® Snapdragon™ Wear 2100 featuring 4G LTE
  • Operating System: Android Wear™ 2.0
  • Display: 1.38-inch P-OLED Display (480 x 480 / 348ppi)
  • Size: 45.4 x 51.21 x 14.2mm **
  • Memory: 4GB eMMC / 768MB LPDDR3
  • Battery: 430mAh
  • Network: LTE / 3G /Wi-Fi 802.11 b, g, n / Bluetooth 4.2 LE / NFC
  • Sensors: 6-Axis (Accelerometer / Gyro) / Barometer / PPG / GPS / Ambient Light Sensor
  • Color: Titanium / Dark Blue
  • Other: Dust and Water Resistance (IP68) / Speaker / Microphone / Wireless Charging

LG Watch Style Key Specifications:*

  • Chipset: Qualcomm® Snapdragon™ Wear 2100
  • Operating System: Android Wear™ 2.0
  • Display: 1.2-inch P-OLED Display (360 x 360 / 299ppi)
  • Size: 42.3 x 45.7 x 10.79mm
  • Memory: 4GB eMMC / 512MB LPDDR3
  • Battery: 240mAh
  • Network: Wi-Fi 802.11 b, g, n / Bluetooth 4.2 LE
  • Sensors: 6-Axis (Accelerometer / Gyro) / Ambient Light Sensor
  • Color: Silver / Titanium / Rose Gold
  • Other: Dust and Water Resistance (IP67) / Microphone / Wireless Charging

*    Specifications/Features may vary depending on the particular market.

**  Measured from screen to rear cover, excluding PPG.

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[1]  The Google Assistant currently supports U.S. English and German only.

[2] Android Pay is currently only available in the United States and the United Kingdom.

LG AND GOOGLE PARTNER TO DEVELOP FIRST ANDROID WEAR 2.0 WATCHES

LG Watch Sport and LG Watch Style Offer
Freedom and Elegance for Today’s Connected Consumer

The front view of the LG Watch Sport in Titanium and Dark Blue and the LG Watch Style in Silver, Rose Gold and Titanium

SEOUL, Feb. 9, 2017 — LG Electronics (LG) and Google will officially unveil the world’s first smartwatches to come preloaded with the Android Wear 2.0™ operating system. LG Watch Sport and LG Watch Style begin their global rollout in the United States starting February 10th and will be followed by key markets in Europe and Asia via the Google Store and select retail stores later this month.

The LG Watch Sport and LG Watch Style, powered by the Qualcomm® Snapdragon™ Wear 2100 processor for next-gen wearables, are the first watches running Android Wear 2.0, Google’s newest wearable OS. Both watches have the Google Assistant built-in, and the LG Watch Sport supports Android Pay™ with NFC technology. In addition, these two smart devices provide an improved user interface, enhanced messaging and advanced fitness features with Google Fit.

First Watches Running Android Wear 2.0

Android Wear 2.0 brings the Google Assistant 1 to the wrist. Users can reply to a message, set a reminder, or ask for directions by holding the power button or saying “Ok Google”. With Google Fit, users can reach their fitness goals through activities tracking, strength training and coaching. User can also download their favorite apps directly from the on-watch Google Play Store.

The LG Watch Sport and LG Watch Style feature circular displays with a rotating side button for easy and convenient navigation. Users can turn the button with a finger to read messages or scroll through the app menu and notification. Customizable watch faces allow up to eight complications so users can see important information at glance. Android Wear 2.0 improves the messaging experience on the watch. Users can now handwrite or swipe on a keyboard to respond, or choose a response generated by Smart Reply, powered by Google’s machine learning technology.

LG Watch Sport: Truly Standalone to Empower

The LG Watch Sport is a truly standalone, full-featured intelligent watch designed for users who enjoy dynamic, athletic lifestyles. The new LG Watch Sport is the first Android Wear smartwatch using Snapdragon Wear 2100 to feature 4G LTE connectivity and a range of independent features that makes it virtually phone-free. It can run apps without a phone and features built-in GPS, a useful feature for runners and athletes. And with support for Android Pay2, users can make payments by simply tapping their wrist to the reader.

The device offers a bright 1.38-inch full circle P-OLED display and features a body constructed of 316L grade stainless steel, Gorilla Glass 3 and a durable thermoplastic polyurethane band with a dust and water resistance rating of IP68. The LG Watch Sport features a photoplethsmogram (PPG) sensor to accurately track the wearer’s heart rate during both rest and exercise.

LG Watch Style: Small, Slim, and Stylish

The LG Watch Style is a small, slim, and stylish accessory designed for urbanites who seek chic looks with the practicality of a smartwatch. The new LG Watch Style offers all the conveniences in an attractive design and three striking colors: silver, titanium and rose gold. Its interchangeable snap-and-swap bands permit users to customize the watch to suit their mood or wardrobe. And its 10.79mm thick case is slim enough to fit under any sleeve and its IP67 rating gives wearers the peace of mind even in the rain.

“LG and our partners at Google managed to include a tremendous number of innovative technologies into the LG Watch Sport and the LG Watch Style,” said Juno Cho, president of LG Electronics Mobile Communications Company. “This dynamic duo of devices offers cutting-edge functions in terms of personalization and empowerment, freedom and convenience to meet diverse consumer tastes.”

“Android Wear 2.0 focuses on making smartwatch experiences better and faster – including watch faces that bring glanceable data, fast and fluid messaging, and a new fitness experience that helps you track workouts and stay motivated with music,” said David Singleton, vice president of Android Engineering, Google. “We have enjoyed working closely with LG Electronics to craft a deeply integrated hardware and software experience taking full advantage of the new features of Android Wear 2.0 with these new flagship watches.”

Both the LG Watch Sport and the LG Watch Style will be on display at MWC 2017 in Barcelona, Spain from February 27 to March 2.

Price and additional purchase details will be announced locally at the time of availability.

LG Watch Sport Key Specifications:3

  • Chipset: Qualcomm® Snapdragon™ Wear 2100 featuring 4G LTE
  • Operating System: Android Wear™ 2.0
  • Display: 1.38-inch P-OLED Display (480 x 480 / 348ppi)
  • Size: 45.4 x 51.21 x 14.2mm4
  • Memory: 4GB eMMC / 768MB LPDDR3
  • Battery: 430mAh
  • Network: LTE / 3G /Wi-Fi 802.11 b, g, n / Bluetooth 4.2 LE / NFC
  • Sensors: 6-Axis (Accelerometer / Gyro) / Barometer / PPG / GPS / Ambient Light Sensor
  • Color: Titanium / Dark Blue
  • Other: Dust and Water Resistance (IP68) / Speaker / Microphone / Wireless Charging

LG Watch Style Key Specifications:3

  • Chipset: Qualcomm® Snapdragon™ Wear 2100
  • Operating System: Android Wear™ 2.0
  • Display: 1.2-inch P-OLED Display (360 x 360 / 299ppi)
  • Size: 42.3 x 45.7 x 10.79mm
  • Memory: 4GB eMMC / 512MB LPDDR3
  • Battery: 240mAh
  • Network: Wi-Fi 802.11 b, g, n / Bluetooth 4.2 LE
  • Sensors: 6-Axis (Accelerometer / Gyro) / Ambient Light Sensor
  • Color: Silver / Titanium / Rose Gold
  • Other: Dust and Water Resistance (IP67) / Microphone / Wireless Charging

——————————————————————————————–
1 The Google Assistant currently supports U.S. English and German only.
2 Android Pay is currently only available in the United States and the United Kingdom.
3 Specifications/Features may vary depending on the particular market
4  Measured from screen to rear cover, excluding PPG.

 

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LG INTRODUCES INNOVATIVE OLED DIGITAL SIGNAGE AND ADVANCED B2B LCD SOLUTIONS AT ISE 2017

Next-Generation, Flexible Open Frame OLED and Ultra Stretch LCD Digital
Signage Solutions to Expand Visual Options for Enterprises Worldwide

Two models are presenting LG Flexible Open Frame OLED Singage.

SEOUL, Feb 7, 2017 – LG Electronics (LG) is taking digital signage technology to a whole new level by showcasing its advanced business-to-business digital signage solutions at Integrated Systems Europe (ISE) 2017 in Amsterdam from February 7-10. Innovative products such as LG’s Flexible Open Frame OLED, In-Glass Wallpaper OLED and Ultra Stretch LCD Signage solutions will allow European enterprises to provide their consumers with a stunning visual experience, ideal for advertising, interactive video art, education, hospitality and more.

LG’s stand (Booth 12-K70) at ISE 2017 will feature a Flexible Open Frame OLED Signage display that will highlight OLED’s inherent advantages. OLED technology allows screens to emit light without the need of backlighting for superb images with the deepest possible blacks and lifelike colors, while providing wider viewing angles than conventional backlit displays. And because OLED displays are thin and flexible, LG’s next generation Flexible Open Frame OLED Signage allows customers to change the curvature of their installations in either landscape or portrait modes. The curvature of the screen can be changed even after installation, allowing for both convex and concave displays.

Other OLED solutions include LG’s 65-inch Dual-View Curved Tiling OLED Signage to demonstrate OLED’s slim design and versatility. The display consists of eight connected double-sided, flexible OLED panels for superior image rendering viewed from any angle. Each panel offers 4K Ultra HD image quality with 3,840 x 2,160 individual pixels while system on a chip (SoC) and 128GB of internal memory work together to deliver perfect UHD playback without the need for a separate PC or media player.

Designed with dual-sided ultra-slim OLED panels in a glass pane, LG’s In-Glass Wallpaper OLED Signage is perfect for boutiques, art galleries and other businesses that want to add a sophisticated touch to their interior décor. Available in both standing and hanging versions, the In-Glass Wallpaper OLED solution allows businesses the freedom to utilize signage in their space as effectively as possible.

At ISE 2017, LG will also introduce its 65 and 55-inch OLED Video Wall solution in both portrait and landscape formats to meet customers’ specific signage needs. On display at ISE will be LG’s 1 x 4 OLED Video Wall unit which can be connected with other units to create signs of various configurations.

Visitors to LG’s ISE booth will be met by an immersive video wall comprised of twelve 55-inch LCD display panels. With industry-leading thin bezels, the video wall units can be linked together to form even larger commercial displays. LG will also unveil its split-screen capable 86-inch Ultra Stretch digital solution, ultra-wide 58:9 signage with minimal bezels capable of displaying up to four simultaneous images. The 86-inch Ultra Stretch solution utilizes LG SuperSign media editor software for fast and convenient customization of images and video content.

LG’s largest 88-inch Ultra Stretch digital signage handles 32:9 aspect ratio images and are split-screen capable to provide an even more immersive experience. Equivalent to two 49-inch panels connected side-by-side, this display can render fine details and is the perfect signage solution for kiosk displays, financial institutions and dining establishments, among others.

Other LG industry-leading LED digital signage technologies will also be featured at ISE 2017. The company’s large 173-inch Ultra HD LED digital signage with 1mm diodes uniformly arranged to provide consistent backlighting. Another unique technology making its debut at the show incorporates LED diodes in a transparent film which can be installed over windows to expand installation options. The film will be incorporated into new digital signage solutions set to roll out in early 2017.

“Our Flexible Open Frame OLED and the Ultra Stretch LCD digital signage products demonstrate the kind of innovative solutions that today’s B2B customers demand,” said Kwon Soon-hwang, head of the Information Display division at the LG Home Entertainment Company. “We will continue to raise the bar in developing new display technologies for European and global customers who rely on the best tools in the industry to help them succeed.”

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