RGBW GETS NOD OF APPROVAL FROM INDUSTRY GROUP FOR 4K ULTRA HD PICTURE STANDARD

Endorsement Puts an End to Dispute Over
the Format’s Exact Image Rendering Capabilities

SEOUL, June 1, 2016 — Last week in San Francisco, California, the International Committee for Display Metrology (ICDM) convened and officially recognized the RGBW TV format as meeting all the required qualifications for rendering 4K Ultra HD images. The ICDM’s recognition of RGBW as true 4K follows the organization’s conclusion that the same display assessment standards for RGB can apply to other advanced subpixel architectures such as RGBY and PenTile^®, putting to rest the confusion over the exact capabilities of RGBW.

In Status of Pixels and Subpixel Rendering for Resolution Measurements (www.icdm-sid.org/updates/Docs/7p0-01-20160524.pdf), the ICDM writes:

It has been shown that the principles laid down in the International Display Measurement Standard (IDMS) can be successfully applied to measurement of the resolution of displays with flexible pixel arrangements. One way to cope with the existing conflicts of the IDMSv1p03b is to give up thinking in terms of pixels, and to start thinking in terms of subpixels instead. This is often referred to as subpixel rendering. The determination of line widths should also be done in terms of subpixels. As soon as the width of the moving window used for averaging of luminance profiles is not taken from ill-defined subpixel-to-pixel relationships, the procedure for determination of visual display resolution becomes straightforward and transparent.

The ICDM also made it a requirement for resolution tests to specify the contrast modulation value in verification documents. Contrast modulation is measured as a way to verify product compliance with resolution standards. According to the IDMS (International Display Measurement Standard), contrast modulation is the difference in brightness between each adjacent line in a horizontal and vertical grid of lines emitting light and color on the screen to create images, not the display resolution.

“We believe the ICDM’s recognition of the flexible pixel arrangement and subpixel rendering as being suitable for the measurement of resolution will bring confidence to consumers regarding 4K picture quality when they purchase UHD TVs based on RGBW technology,” said Brian Kwon, President and CEO at LG’s Home Entertainment Company.

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LG STYLUS 2 PLUS DELIVERS UPGRADED FEATURES FOR IMPROVED USER EXPERIENCE

The front and back view of the LG Stylus 2 Plus in Titan

Enhanced Specifications for Better Performance, Display and Camera

SEOUL, June 1, 2016 — The LG Stylus 2 Plus, the latest edition of its large-format Stylus series, begins its global rollout with its launch today in Taiwan. The LG Stylus 2 Plus will make its way to customers in other key markets in Asia, South America, Europe and North America in the weeks to come.

While the design remains consistent with the original LG Stylus 2, the smartphone features significantly better performance than its original cousin. At its heart is a faster 1.4GHz Octa-Core processor, a sharper 5.7-inch Full HD IPS display and higher resolution 16MP rear camera, with a flash on both sides for clearer photos and videos in low light. Other improvements include more RAM and the choice of colors: Titan, Gold and Brown.

The Stylus 2 Plus carries over the nano-coated stylus which provides the tactile feedback of a quality fountain pen when writing on the screen. Using the stylus is made even more useful with UX features such as Quick Memo and Off Memo and Pen Keeper, which displays a warning when the stylus strays too far from the phone, or vice versa.

“The LG Stylus 2 Plus offers users a spacious screen, powerful multimedia functionality and a writing experience at a competitive price,” said Juno Cho, president of LG Electronics and Mobile Communications Company. “It’s just another example of the constant refinements we’re making to our mobile products to give LG customers a wide variety of features and designs to choose from.”

Key Specifications:

Display: 5.7-inch Full HD IPS Quantum Display
Chipset: 1.4GHz Octa-Core
Camera: Rear 13MP, 16MP / Front 5MP, 8MP (varies by region)
Memory: 2GB, 3GB RAM / 16GB, 32GB ROM / MicroSD (varies by region)
Battery: 3,000mAh (removable)
Operating System: Android 6.0 Marshmallow
Size: 155 x 79.6 x 7.4mm
Weight: 145g
Network: LTE / HSPA+ / GSM
Connectivity: Wi-Fi 802.11 a, b, g, n / Bluetooth 4.1 / USB 2.0
Colors: Titan / Gold / Brown
Others: Fingerprint Sensor

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LG TO DEMO HIGH HDR CAPABILITIES OF OLED TV AT SES ASTRA INDUSTRY DAY

Officials of LG, BBC and SES pose in front of an LG OLED TV at the ninth SES Industry Days conference in Luxembourg

Demo to Coincide with Launch of SES Ultra HD Test Channel Displaying Hybrid Log Gamma HDR Content

SEOUL, May 27, 2016 — LG Electronics (LG) is collaborating with the British Broadcasting Corporation (BBC) and satellite operator SES. to host a demonstration of High Dynamic Range (HDR) broadcast technologies at the ninth SES Industry Days conference this week in Luxembourg.

High quality HDR content will be transmitted to LG’s latest OLED TV via live satellite feed utilizing backward compatible HLG (hybrid log gamma) technology. HLG expands the contrast ratio and color reproduction capability of SDR TVs (Standard Dynamic Range). The HDR transmission demonstration by LG and the BBC will utilize SES Astra’s satellite network.

HLG technology was developed by the BBC and NHK to enable a backwards compatible transmission of HDR content. Employing a single distribution bit stream which can be decoded by both dedicated HDR receivers and legacy non-HDR receivers, the HLG system requires no production metadata, making it compatible with existing broadcast infrastructure, thereby enabling a straightforward migration to HDR television production.

The flexibility of the BBC’s innovative HDR HLG technology makes it an excellent choice for broadcast HDR services while SES’s new HDR test channel allows industry partners to test a variety of new display standards and content. Viewed on LG’s OLED TVs, HDR HLG content looks more realistic, delivers greater depth and the deepest blacks. As the first flat-panel television with infinite contrast ratio and no backlight panels, LG OLED TVs are unrivaled in their ability to deliver an HDR experience like no other.

“LG has been at the forefront of television innovation for decades,” said Wayne Park, executive vice president and head of LG’s European operations. “We are committed to supporting the efforts of our partners to standardize HDR broadcast technologies and make advanced display technology more widely available.”

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CLIMBER HARNESSES POWER OF LG CORDZERO™ TO SCALE OFFICE TOWER

Professional rock climber Sierra Blair-Coyle with LG CordZero™ canister vacuum standing in front of 33-story office tower

Made Possible with Smart Inverter Motor™ and Advanced Battery Technology

SEOUL, May 24, 2016 — With nothing more than two LG CordZero™ canister vacuum cleaners strapped to her back, professional rock climber Sierra Blair-Coyle successfully scaled the side of a 140-meter high-rise building. The powerful performance of CordZero™ technology was on full display as LG teamed up with Blair-Coyle to create a unique climbing device using suction pads and the lightweight and long-lasting lithium-ion battery-equipped appliance.

Lugging two canister vacuums up a 33-story office tower, the premium cordless vacuum cleaners created enough suction to support Blair-Coyle’s weight while she carefully climbed toward the roof. Blair-Coyle completed the climb in less than 30 minutes, stopping only once for a fresh pair of vacuums, successfully pulling off the first stunt of its kind.

LG’s Smart Inverter Motor™ offers powerful performance in the cordless vacuum category, combining high efficiency with durability in a compact size. The Smart Inverter Motor™ is on average 28 percent smaller, 24 percent lighter and 13 percent more efficient than conventional vacuum motors. Powering the motor is the highly efficient PowerPack™ 80V lithium-ion battery, which provides up to 40 minutes of power in regular mode after only a four-hour charge.

“We hoped to draw attention to the innovative technologies that power the appliances we so often take for granted and this project succeeded in doing just that,” said Simon Jeon, senior vice president of washing machine business unit at the LG Home Appliance & Air Solution Company. “We wanted to demonstrate that today’s vacuum cleaners include sophisticated technologies that can undertake extraordinary challenges and thanks to Sierra, I think the message came through loud and clear.”

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Video link: http://goo.gl/4756tz

LG ANNOUNCES STARTUP INITIATIVE BY SPINNING OFF TWO PROJECTS

A man uses art streaming platform, Acanvas, to connect his phone to one of its cord-free customizable digital frames, while a woman oversees with a smile on her face

Fostering a Creative Culture Outside the Corporate Environment

SEOUL, May 16, 2016 ― LG Electronics (LG) is taking its “open innovation” strategy to the next level by spinning off of two initiatives originally incubated in-house: Acanvas and Infit & Company Inc. While LG will provide use of the patented technology, both companies will be managed completely by former LG employees and will be responsible for their own fundraising and strategy.

Acanvas will focus on developing its art streaming platform into a viable business. The art streaming platform contains millions of licensed works of art displayed in cord-free customizable digital frames. Acanvas just started a Kickstarter campaign (http://bit.ly/1rYG7vj) last week to fund its completion of development. Acanvas will initially target North America with plans to expand to other markets next year.

Infit & Company Inc. is the company behind the Imaging Modular Diagnosis Machine, a medical product which employs the latest technologies to diagnose conditions such as rheumatoid arthritis. By using an affordable and safer optical imaging system instead of radiation to peer inside patients, Infit & Company Inc. hopes to revolutionize medical care.

To show its support for the venture and to alleviate a major risk associated with startups, LG has promised employees who join either of the two new companies that they will have guaranteed positions at LG if they should decide to return within three years. What’s more, LG will expand its initiatives to encourage more of the type of thinking that led to the formation of Acanvas and Infit. LG’s Idea Power Plant is one program LG has developed to identify and fund with up to 10 million Korean won the most promising employee-generated ideas that can be commercialized within five months.

“For us at LG, open innovation shouldn’t just be a motto, it should be actionable as well,” said Dr. Skott Ahn, President and CTO of LG Electronics. “By giving these two startups their own identity and freedom from the bureaucracies of a large organization, we are sending a very clear message to innovator and the public that we are not interested in maintaining the status quo.”

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LG’S 4K ULTRA HD USB-C MONITOR RECEIVES INTERNATIONAL STAMP OF APPROVAL

Monitor Conforms to High Performance Standards of Global Certification Bodies

SEOUL, May 13, 2016 — LG’s all-new 27-inch 4K Ultra HD USB-C monitor (model 27UD88), with its excellent picture quality and usability features, was recognized by some of the worlds’ most discerning testing facilities for its high professional standards for color accuracy, image resolution and productivity-boosting features. Organizations such as Intertek, TUV, UL and VESA have all certified or validated the LG 27UD88 as meeting their highest standards of monitor quality and performance.

U.K.’s Intertek awarded LG 27UD88 with its Quality Performance Mark certification after it tested the monitor’s color accuracy, color reproduction rate, viewing angle and addressable resolution and confirming that all areas complied with the IDMS version 1.03 standard. German testing, inspection and certification body TÜV Rheinland deemed the superior image quality of the monitor and UL validated the LG 27UD88 after it passed the U.S. organization’s stringent testing process. Designed to be compatible with all laptops and MacBooks with USB-C and Thunderbolt 3 ports, the LG 27UD88 is the first USB-C monitor to receive VESA certification

“We expect the demand for Ultra HD monitors to triple in size this year compared to last,” said Jang Ik-hwan, head of LG’s monitor and PC business division. “With leading LG display technology behind every LG monitor, it’s no surprise that our 4K monitors have been recognized by every major international consumer electronics testing and validation organization.”

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LG INTRODUCES ACTIVE LIFESTYLE CAMERA WITH LIVE STREAMING OVER 4G

The front view of the LG Action CAMLTE in Light Gray

Action Camera with LTE is the Latest Addition to the LG Friend Ecosystem

SEOUL, May 12, 2016 ― The newest addition to LG Electronics’ (LG) Friend ecosystem is the first action camera to be available globally with LTE connectivity built-in, allowing for users to stream directly to sites such as YouTube Live without a smartphone. The device, LG Action CAM^LTE, will launch in South Korea next month followed by key markets worldwide including North America and Europe.

In addition to its live streaming feature, LG Action CAM^LTE will offer remote access^* functionality via 3G and LTE which will enable the device to be used as a CCTV camera for home monitoring or as an automobile dash camera. Action CAM^LTEusers can download recorded images and videos on their paired smartphones.

With a rating of IP67, the LG Action CAM^LTE is completely protected from dust, sand and can be immersed in up to one meter of water for up to 30 minutes. A completely waterproof case (available in the third quarter) will enable the camera to participate in more vigorous activities such as surfing and scuba diving. With the optional mount, the LG Action CAM^LTE can capture smooth videos while attached to helmets, bicycles, cars and other fast moving objects. With a generous 1,400mAh battery the camera boasts an industry-leading Full HD recording time of up to four hours.

“We are committed to expanding the LG Playground ecosystem with both modules and standalone accessories and Action CAM^LTE is one of many more that we plan to announce this year,” said Juno Cho, LG Electronics and Mobile Communications Company president. “Action CAM^LTE is an example of the kind of innovation we will be bringing to market, devices that offer features unavailable in other competing products.”

Prices, specifications and carrier details will be announced locally at the time of launch.

Key Specifications:

Camera: 1/2.3-inch 12.3MP / 1.55 x 1.55㎛pixels
Connectivity: LTE / 3G / Wi-Fi 802.11 b, g, n / USB Type-C 2.0 / Bluetooth 4.1
Video Recording: UHD 30fps / FHD 60fps / HD 120fps
Video Live Streaming: HD 30fps
Memory: 2GB RAM / 4GB ROM (OS only) / microSD (up to 2TB)
Size: 35 x 35 x 77.9mm
Weight: 95g
Battery: 1,400mAh
Others: IP67 / GPS / Accelerometer / Gyroscope
Color: Light Gray

^* Remote access feature available after software update coming in July 2016.

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LATEST SMARTPHONES FROM LG GET U.S. GOVERNMENT STAMP OF APPROVAL FOR ENTERPRISE AND MILITARY USE

LG G5 and V10 Certified for Environments Where Security is Top Priority

SEOUL, May 6, 2016 — LG Electronics (LG) announced today that the G5 and V10 smartphones have been certified by the U.S. National Information Assurance Partnership (NIAP) for compliance in meeting international security standards in corporate environments.

NIAP administers the globally recognized Common Criteria Evaluation and Validation Scheme (CCEVS) for evaluating security conformance with the Common Criteria international standard. NIAP certification is recognized by the governments of 25 Common Criteria member countries such as Canada, France, Germany, India, Japan, South Korea and the United Kingdom (www.commoncriteriaportal.org/ccra/members).

LG’s flagship smartphones are equipped with LG’s GATE technology for enhanced platform, network, and application security that allow for secure, reliable access to enterprise data. GATE, or Guarded Access to Enterprise, is LG’s enterprise-level security platform developed in 2013 to provide a variety of security solutions such as anti-hacking and mobile device management systems for enterprise mobile devices. GATE’s layered security components help to maintain the integrity of software components, strengthening system protection and safeguarding corporate data without compromising performance.

What’s more, LG G5 and V10 also feature Google’s Android for Work which leverages the LG GATE network capabilities. Included in Android for Work is a container solution which separates and secures work apps from personal apps.

“With the growing importance of higher security in business these days, we believe a firm security platform is a must for mobile workplace devices,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. “This certification is confirmation that LG smartphones are among the most secure mobile devices available today.”

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LG G5 TV COMMERCIAL ‘WORLD OF PLAY’ HITS 36 MILLION VIEWS GLOBALLY

A man airbrushes a face mask of Jason Statham used during filming of LG G5 TV Commercial, ‘World of Play’

Succeeds in Engaging Viewers Worldwide by Highlighting the
Playful Capabilities of LG G5 and Friends

SEOUL, May 2, 2016 — World of Play, LG Electronics’ promotional video for the G5 starring Jason Statham, racked up an impressive 36 million views across key social media sites such as YouTube and Facebook since March 23. Throughout the minute-long spot, multiple versions of Jason Statham show viewers how to enjoy the G5 and Friends in numerous “challenging” situations.

World of Play was ranked number one in the third week of April as the “Most Engaging Spot of the Week” by AdAge, a leading global source of news, intelligence and conversation for the marketing and media community.

“The original idea for this commercial came from a very simple thought: what if the world played more?” stated Sam Bergen, executive creative director at Energy BBDO. “We needed a visual way to tell that story and we imagined what his [Jason Statham] world of play would look like.”

“We are excited to reach people worldwide with this TV commercial, delivering the playfulness of the G5 and Friends,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. “There is still a lot more fun to discover and enjoy with the G5 and Friends, which we will continue to highlight through upcoming creative works.”

Go to www.youtube.com/watch?v=gJG8lEwu0yg to view the action from behind the scenes.

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FIRST LG G5 SOFTWARE UPDATE ADDS APP DRAWER OPTION, BURST SHOOTING WITH CAM PLUS

SEOUL, Apr. 29, 2016 — This week LG Electronics (LG), in partnership with mobile operators, began rolling out a software update with improvements in the usability of the LG G5 and CAM Plus module. Key markets in Asia will receive the update first, followed by customers in North America^* and Europe over the next several weeks.

The app drawer, a familiar feature in all previous LG smarphones, returns to LG G5 by popular demand. Until now only available as a download at LG SmartWorld, UX 5.0 with app drawer is available to LG G5 owners over-the-air (OTA) via Wi-Fi. Rather than overwriting the original home layout, the update will appear as “Home & app drawer” under the G5’s home setting once the optional download is confirmed. G5 owners who prefer the original layout without the app drawer can just select “Home” in the settings.

The second notable improvement is the addition of continuous or “burst” mode when using the LG CAM Plus module. With burst mode and LG CAM Plus, aspiring shutterbugs can capture up to 10 shots per second, up to a maximum of 30 frames, for a more DSLR-like shooting experience.

* Recipients of the software upgrade in the United States will depend on the carrier network.

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LG ANNOUNCES FIRST-QUARTER 2016 FINANCIAL RESULTS

A picture of LG Twin Towers in the daytime

Premium Focused Strategy Results in Highest Profitability Ever for LG Appliances and TVs

SEOUL, Apr. 28, 2016 — LG Electronics Inc. (LG) today announced first-quarter 2016 operating profit of KRW 505.2 billion (USD 420.25 million), a 65.5 percent increase from the same period in 2015 on sales of KRW 13.36 trillion (USD 11.12 billion).

The LG Home Appliance & Air Solution Company contributed the largest amount, KRW 407.8 billion (USD 339.23 million) in operating income for the quarter, while the LG Home Entertainment Company earned KRW 335.2 billion (USD 278.84 million) in operating profit, both up significantly from the first quarter of 2015. The LG Mobile Communications Company posted an operating loss of KRW 202.2 billion (USD 168.20 million) primarily due to increased marketing expenditures for the new LG G5 flagship smartphone, while the LG Vehicle Components Company reported a modest loss of KRW 15.8 billion (USD 13.14 million) reflecting higher R&D investments.

LG’s overall global sales and profitability are expected to improve in the second quarter, with double-digit growth in revenues and higher profitability anticipated as LG continues its premium-focused strategy with LG SIGNATURE products, the LG G5 smartphone and 4K Ultra HD OLED TVs.

LG Home Appliance & Air Solution Company recorded sales of KRW 4.22 trillion (USD 3.51 billion) in the first quarter, an increase of 4 percent year-on-year due in large part to higher premium product sales and growth in its B2B operations. Operating profit and operating margin of 9.7 percent were the highest in the history of LG home appliances. Revenues in the Korean domestic market increased 11 percent from the same period the previous year thanks to strong performance of TWIN Wash washing machines, premium refrigerators and commercial air conditioners. Weaker demand caused by the drop in oil prices and unfavorable currency exchange movements negatively affected sales in markets such as the Middle East, South America and CIS, while revenues in North America and Europe remained strong.

LG Mobile Communications Company reported sales of KRW 2.96 trillion (USD 2.46 billion), a decline of 15.5 percent from the first quarter last year. Shipments of 13.5 million smartphones were 12 percent lower both year-on-year and quarter-on-quarter, mainly as a result of the business entering the slow season as well as declining shipments of existing flagship models due to high interest in the recently announced LG G5. Competition in the smartphone market will continue to increase, leading to further price erosion which LG plans to counter with a strong global push for the modular LG G5 smartphone and new mass-tier models such as its X series.

LG Home Entertainment Company reported revenues of KRW 4.33 trillion (USD 3.6 billion), down 2.3 percent from last year’s first quarter as TV shipments declined somewhat in the key markets of North America and Europe. A solid operating margin of 7.7 percent was accompanied by a 207 percent increase quarter-on-quarter in operating income, demonstrating strong evidence of the growing demand for premium OLED and 4K OLED TV products. Improved cost structure and cost competitiveness is expected to drive improved profitability in the next quarter.

LG Vehicle Components Company sales of KRW 592.9 billion (USD 493.2 million) represent a 55 percent year-on-year increase, on the back of LG’s growing automotive infotainment business, although profitability was negatively affected by increased R&D investments. The outlook for LG’s automotive business is positive, with higher expected demand for electric vehicle components and as LG expands its global reach and secures new customers.

2016 1Q Exchange Rates Explained

LG Electronics’ unaudited quarterly earnings results are based on IFRS (International Financial Reporting Standards) for the three-month period ending Mar. 31, 2016. Amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate of the three-month period of the corresponding quarter — KRW 1,202 per USD (2016 1Q).

Earnings Conference and Conference Call

LG Electronics will hold a Korean language earnings conference call on Apr. 28, 2016 at 16:00 Korea Standard Time followed by the English language conference call at 20:00 Korea Standard Time (11:00 GMT/UTC). Participants for the English conference call are instructed to call +82 31 810 3061 and enter the passcode 9084#. The corresponding presentation file will be available for download at the LG Electronics website (www.lg.com/global/ir/reports/earning-release.jsp) at approximately 16:00 on Apr. 28, 2016. Please visit http://pin.teletogether.com/eng/ and pre-register with the passcode provided. For those unable to participate, an audio recording of the news conference will be available for a period of 30 days after the conclusion of the call. To access the recording, dial +82 31 931 3100 and enter the passcode 142810# when prompted.

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LG G5 FRIENDS ECOSYSTEM SET FOR EXPANSION

LG Friends Online Portal Opens for Business as Company Courts Developers

SEOUL, Apr. 18, 2016 — LG Electronics (LG) announced the opening of the LG Friends Online Portal (www.LGFriends.com) in the next phase to expand its open mobile ecosystem. Initially, LG Friends Online Portal will open for business in the United States, United Kingdom, United Arab Emirates and South Korea and gradually expand to other target countries.

Once fully operational, certified third party developers will be able to set up shop directly in the LG Friends Online Portal to promote their ideas and products. This portal will also offer a community page where anyone interested in LG G5 and the future of modular smartphones can contribute to the discussion. Visitors will also be able to use the portal to find out where to buy LG Friend products and to receive information on special offers and sweepstakes in their respective locations.

As part of its effort to expand the G5 ecosystem, LG invited over 200 developers to a conference in San Francisco on April 15. At the event, developers were given the opportunity to experience LG G5 and Friends up close and personal and hear presentations from LG executive vice president Min Kyung-oh and vice president Dr. Woo Ram-chan as well as representatives from partners Google and Parrot.

“Our mobile ecosystem is an opportunity for common growth where LG, third party developers and consumers all participate and share in the benefits together,” said Juno Cho, president of LG Electronics and LG Mobile Communications Company. “Expanding the LG mobile ecosystem will be our top priority with G5 and Friends this year as we work earnestly toward delivering a playful mobile experience through a diverse collection of Friends.”

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LG ELECTRONICS DEMONSTRATES ATSC 3.0 WIRELESS NETWORK ANTENNA

Visitors to LG’s booth at the 2016 National Association of Broadcasters (NAB) convention observe and discuss the company’s ATSC 3.0 smart antenna.

New ‘Gateway’ Device to Deliver Next-Gen Broadcast TV
to Smart TVs and Other Connected Devices

LAS VEGAS, Apr. 18, 2016 – LG Electronics today demonstrated a unique new wireless network antenna designed to receive and process ATSC 3.0 next-generation television broadcast signals and redistribute them via Wi-Fi throughout the home to connected devices such as smart TVs, tablets, laptop computers and smartphones.

Taking the wraps off a two-year development project, the company is demonstrating the ATSC 3.0 smart antenna for the first time at the 2016 National Association of Broadcasters (NAB) convention here this week. It is a featured product in the “ATSC 3.0 Consumer Experience” exhibit, co-hosted by the NAB, the Consumer Technology Association and the Advanced Television Systems Committee.

Today’s announcement underscores the momentum behind the ATSC 3.0 standard and spotlights LG’s commitment to accelerating deployment of next-generation television, according to Dr. Jong Kim, senior vice president, LG Electronics, and president of LG’s Zenith R&D Lab in the United States. “In addition to showing how such consumer-friendly products will support the rollout of next-gen broadcasting, this device, built around the world’s first ATSC 3.0 demodulator chip, exemplifies our progress,” he said.

Sam Matheny, NAB Senior Vice President and CTO, welcomed the early development of devices such as LG’s smart network antenna. “This is a unique product that combines next-generation broadcasting with widely deployed home Wi-Fi networks and is the kind of offering that can help broadcasters bring their new ATSC 3.0 signals to a range of consumer devices in a seamless manner.”

“Innovations like the LG smart network antenna will play an important role in accelerating the consumer adoption of ATSC 3.0 by enabling existing devices in the home and reducing the need for multiple converter boxes,” said Anne Schelle, Executive Director of Pearl TV, the consortium of nine major broadcast groups representing more than 200 U.S. television stations.

The ATSC 3.0 wireless network antenna is based on an LG-developed uni-directional antenna array with unique electronic steering logic designed to optimize indoor reception. LG is integrating a chip-based ATSC 3.0 tuner-demodulator with the antenna, which can be placed virtually anywhere in the home – in the attic, in a window, in a closet – wherever reception is best.

The steerable network antenna is coupled with a network interface to communicate with the in-home Wi-Fi router to allow connected devices to blend ATSC 3.0 signals and services with over-the-top Internet-delivered content. The Wireless Network Antenna also is designed to receive current “ATSC 1.0” DTV transmissions and similarly route them to an array of consumer devices.

Development of the LG ATSC 3.0 wireless network antenna, which began in 2014, is a joint effort of LG’s Zenith R&D Lab in Lincolnshire, Ill., USA, and the office of the Chief Technology Officer, LG Electronics, in Seoul, Korea.

Expected to redefine TV broadcasting for decades to come, the next-generation ATSC 3.0 broadcast television system is being designed to deliver 4K UHD services, robust reception on mobile devices and improved spectrum efficiency. LG and Zenith are key contributors to ATSC standards activities, including development of core technologies in the majority of the ATSC 3.0 Physical Layer transmission system.

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EXPERIENCING VR WITH 360-DEGREE WALLPAPERS ON LG G5

The front view of the LG G5 in Silver with the new 360-degree VR wallpaper displaying the crest of a volcano

Free Spherical Wallpapers Available for Download on LG SmartWorld

SEOUL, Apr. 15, 2016 — LG Electronics (LG) will offer beautiful 360-degree landscapes for free download so that LG customers can experience the power of 360-degree images on their G5 smartphones.

The 360 Wallpaper feature allows users to set spherical images as the background image on the LG G5 home screen. By moving the phone or swiping the display, the background takes on a life of its own, similar to the experience one would see in a virtual reality world. The 360-degree photos can also be viewed in Cinematic View while the LG 360 CAM captures spherical photos that can be used as wallpapers on the G5 or uploaded to Google Street View.

LG G5 users will have free access to stunning wallpapers taken by professional photographers, including breathtaking scenery of nature and famous cities around the world. Initially 12 photographs will be available on LG SmartWorld with four new images added each month from May to November.

“The G5 is designed to deliver a playful mobile experience to customers and 360-degree imagery is a key part of that experience,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. “360-degree photography is still in its early stages but we believe it will drive adoption of VR innovation in the mobile space.”

The professionally photographed images will be available between April and November in all 69 countries where LG SmartWorld is available. LG G5 owners interested in experiencing 360-degree wallpapers on their smartphones are encouraged to log on to www.LGworld.com or to download the Android app for more information on wallpapers as well as the opportunity to win prizes and gifts.

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LG G5: GRAPHICAL USER INTERFACE (GUI)

https://www.youtube.com/watch?v=WqJvMtkmyZI

Bring more colors and fun to your mobile experience with the LG G5’s Graphical User Interface(GUI)!
Simple yet entertaining animation and feedback effects will deliver a playful user experience.
As the screen turns on, the fun begins.

LG Newsroom