From Dolby Atmos^® Soundbar to Party Speakers,
LG Has Something to Appeal to All Audiophiles in 2017

LAS VEGAS, Jan. 3, 2017 — This week at the Consumer Electronics Show (CES) in Las Vegas, LG Electronics (LG) is showcasing an expanded lineup of audio products to appeal to a wide range of consumers from avid audiophiles to casual listeners who prioritize portability and versatility. LG’s newest audio devices implement emerging technologies to maximize synergy with LG’s premium TVs and to broaden the possibilities of where consumers can take their favorite music.

Next Dimension of TV Soundbars

LG’s new SJ9 soundbar harnesses the power of Dolby Atmos^® technology, to recreate the ultimate cinema audio experience while its sleek design adds an instant aesthetic accent to any home. In order to create such powerful, textured sound, the SJ9 is equipped with multiple cutting-edge speakers – including two powerful up firing speakers – to envelop the listener from every angle.

Dolby Atmos delivers moving audio that can be precisely placed anywhere in three-dimensional space, including overhead, to create realistic and breathtaking sound for a more immersive and emotive experience. Sounds are represented as independent objects by employing sophisticated metadata to describe the location and size of individual audio objects in the 3-dimensional listening space. These audio objects are rendered in real-time such that each sound comes from its designated location, even directly overheard the listener.

The LG SJ9 is also equipped with 4K Sound¹, (Hi Resolution Audio) compatible with high quality lossless audio files to recreate the sound recorded in the original studio. In addition, the SJ9’s Sound Upconverting feature increases the quality of standard audio files to 24bit/192kHz to enhance subtle details and nuances of each track. The SJ9 supports 4K Pass-Through to deliver pristine sound without compromising image quality, ensuring a perfectly synchronized audio and video experience.

LG is also unveiling its elegant SJ8 soundbar which delivers robust audio performance in a slim and efficient 38mm profile. The advanced soundbar integrates seamlessly with LG’s new range of 2017 TV models. With TV Perfect Fit Kit, owners can integrate the SJ8 with certain LG TV sets by replacing the original stand with the SJ8 soundbar. The SJ8 is equipped with many of the same stunning features as the SJ9, including 4K Sound, 4K Pass-Through and the ability to stream content using Chromecast built-in.

Finally, the LG SJ7 is an incredibly versatile and powerful 320W soundbar that can be positioned either horizontally or vertically depending on the audio experience the listener desires, due to its split bar design. The two halves of the SJ7 connect wirelessly together providing outstanding stereo sound. One of the halves has a built-in battery allowing it, at the flip of a switch, to be used as a rear speaker delivering a more robust surround sound experience. Flip another switch to portable mode and use it as a wireless Bluetooth speaker anytime, anywhere.

Powerful LOUDR Speakers for Fun

Designed with party-goers and music makers in mind, LG’s LOUDR sound systems each pack powerful audio capabilities to create the perfect party atmosphere.

The LOUDR CJ98 is capable of generating 3,500W of powerful sound, instantly creating a lively club-like atmosphere. The CJ98’s Party Thruster allows the DJ to slide a throttle forward to control the build-up of a dance track in order to perfectly time the bass drop and lighting effects. The CJ98 is also equipped with an array of unique controls, looping buttons and sharing features. Karaoke fans will be pleased with the CJ98’s diverse range of vocal effects and the Karaoke Star feature, which suppresses the vocals from songs and allows singers to change the audio track’s key.

The LOUDR OJ98 is another stylish all-in-one speaker system designed to boost the party atmosphere, using a folded horn design hidden inside its chassis to efficiently produce acoustic pressure. The OJ98’s Sparkle Lighting pulses and reflects light in rhythm to the music. To add excitement to any party, the OJ98 is equipped with the Party Kick Starter feature which simulates the sound of a revving race car engine. Designed specifically for DJs, the OJ98’s 109cm height is optimized to put Party Thruster and other controls within perfect reach.

During CES, LG is also unveiling the portable party audio system model FJ7, designed to maximize portability and 400W high output sound without distortion. Since mobility is a priority, the FJ7 comes with convenient handles and wheels to make it convenient to take the music wherever the event may be.

“LG’s exciting 2017 audio lineup features powerful sound capabilities and sophisticated designs for all consumers, from audiophiles demanding absolute sound fidelity to more casual listeners,” said Brian Kwon, president and CEO of LG’s Home Entertainment Company. “The stunning new audio products on display at CES this year demonstrate LG’s commitment to offering a diverse range of audio products that are perfect for any place and any occasion.”

Visitors to CES can see LG’s newest advanced audio products for themselves in the Las Vegas Convention Center (Booth #11100, Central Hall). For more information on LG’s lineup at CES, go to www.LGnewsroom.com.

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¹  Over 4,000kbps (24bit x 96kHz x2ch) hi-resolution audio data, full processing.

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Combining Stunning Color from Technicolor, Active HDR with Dolby Vision and Minimalistic Design,
LG’s 2017 Offerings Set New Standards for High-End UHD TVs

LAS VEGAS, Jan. 2, 2017 — Employing the most advanced color-enhancing LCD panel technology to date, LG Electronics’ SUPER UHD TVs (models SJ9500, SJ8500 and SJ8000) featuring Nano Cell technology are expected to take LCD TV viewing to a whole new level at CES 2017 opening this week in Las Vegas.

The third generation LG SUPER UHD TV lineup featuring Nano Cell technology will render the most realistic images possible, creating highly nuanced, accurate colors while enabling wider viewing angles. All of LG’s SUPER UHD TV models offer Active HDR with Dolby Vision allowing for multiple HDR formats, granting users access to the full spectrum of high-quality HDR content. And with the latest version of LG’s intuitive webOS smart TV platform, powerful audio capabilities coupled with the thin, aesthetically pleasing design of every LG SUPER UHD TV model, customers will have no trouble finding the perfect TV model to fit their needs and expectations.

Nano Cell LCD displays offer a technological advantage by employing uniformly-sized particles approximately one nanometer in diameter to create more subtle, accurate colors that can be viewed from wider angles than other TVs. Ideal for large, high-resolution TVs, LG SUPER UHD TVs with Nano Cell deliver consistent colors at wider viewing angles with virtually no color difference for viewers seated directly in front of the screen and those watching from a 60 degree angle.

Nano Cell achieves such impressive results by absorbing surplus light wavelengths, enhancing the purity of the colors displayed on the screen. These light absorbing capabilities allow LG’s new LCD displays to filter distinct colors with much greater precision, rendering each color exactly as it was intended by the original content producer. For example, the color green on conventional TVs can blend with other color wavelengths – such as yellow or blue – causing the color to fade and take on yellowish or cyan hues. LG Nano Cell dramatically reduces instances of color fading, image instability and other color degradation issues. Nano Cell technology also reduces on-screen light glow to maintain high picture quality even when the screen is surrounded by intense ambient lighting.

To build on the groundbreaking color technologies of LG’s SUPER UHD TVs, LG has partnered with Technicolor, Hollywood’s expert in image and color, to offer TV image quality that accurately recreates the artistic intent of content creators. This partnership enhances the already impressive color reproduction technologies of LG’s 4K TVs to deliver the most vivid colors to consumers. Home movie lovers will benefit from Technicolor’s renowned color science, applied in the majority of Hollywood premium content, through Technicolor Expert Mode, which is designed to deliver the most accurate colors possible in LG’s SUPER UHD TVs.

Furthermore, LG’s new Nano Cell TVs use improved ULTRA Luminance technology to deliver brighter, crisper image highlights. With support for BT.2020 and the ability to render over one billion possible colors, every new LG SUPER UHD TV is equipped with Active HDR and Dolby Vision, allowing for display of next generation HDR content that has been designed to render brighter scenes and greater shadow detail. Active HDR allows the TV to process the HDR picture frame-by-frame and inserts dynamic data where needed. This process allows the TV to offer the best picture to the viewers, whether the original HDR content contains dynamic, static or no metadata at all.

The new lineup also supports a variety of HDR technology, including Dolby Vision™, HDR10, Hybrid Log Gamma (HLG) and is ready to support the Advanced HDR by Technicolor. This versatility is compounded by the new HDR Effect feature which raises image quality for SDR content. With the HDR Effect feature, SDR images are processed frame-by-frame to improve brightness in specific areas, enhance contrast ratios and render more precise images.

The implementation of the latest webOS Smart TV platform helps make LG’s entire lineup of premium TVs incredibly user-friendly. LG webOS 3.5 is equipped with enhancements for easier control and faster access when using the improved Magic Remote and the new Magic Link feature. Viewers can instantly access their favorite services like Netflix and Amazon Prime Video by pressing a single button on the remote control, without the hassle of finding another remote, tapping into a wide variety of stunning 4K programming on LGs 4K TVs certified by Netflix and Amazon. The new Magic Link button provides a quick gateway for finding favorite content and accessing information about the actors and characters on screen. And with the enhanced Magic Zoom, viewers can enlarge and record any part of the screen they wish to see close up. Connecting the TV to a mobile phone or PC with a USB cable allows one to enjoy eye-popping 360-degree VR content. Using Magic Remote, viewers can move the scene in any direction or zoom in and out using the scroll wheel to view more or less details.

LG SUPER UHD TVs feature the stunning Ultra Slim design with the unique crescent-shaped stand, which gives the 55-inch SJ9500 – only 6.9mm at its thinnest point – the illusion of floating in the air. Whether on top of a TV stand, a part of an entertainment center or mounted on the wall, the beautiful LG SUPER UHD TV will enhance just about any home.

“Our 2017 SUPER UHD TV lineup with LG’s proprietary Nano Cell technology is a breakthrough in display technology that advances the LCD TV viewing experience to a level unlike any other,” said Brian Kwon, president of the LG Home Entertainment Company. “Nano Cell is another example of how LG is innovating and pushing the boundaries of display technology to meet the evolving needs of our customers..”

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LG Levitating Portable Speaker Hovers Magically in Midair While Delivering Great Audio Performance

SEOUL, Dec. 27, 2016 — LG Electronics (LG) is showcasing its futuristic Levitating Portable Speaker (model PJ9) at CES^® 2017, the proving ground for exciting technology from across the electronics industry. The mesmerizing wireless speaker hovers in place over the accompanying Levitation Station to deliver high-quality audio while making quite an impression with its eye-catching design. In addition to its striking looks, the versatile speaker gives users the ability to seamlessly play music, podcasts and other audio content in the home as well as outdoors.

The PJ9 creates its stunning visual effect using powerful electromagnets housed inside the Levitation Station to give the speaker its unique trait of being untouched by any surface or wires when playing. At the core is a 360^–degree omnidirectional speaker with turbine blade-inspired design and deep bass courtesy of the subwoofer embedded inside the Levitation Station. The PJ9 also features Dual Passive Radiator technology to reproduce flush mid-range tones and crisp highs.

When its 10-hour battery begins to run low, the smart portable speaker automatically descends to the Levitation Station and begins to charge wirelessly with no intervention from the listener and no interruption in the music. The PJ9 is IPX7 compliant in order to withstand any adverse weather condition when being used outdoors. For added convenience and versatility, Multipoint technology enables the speaker to connect to two Bluetooth devices simultaneously.

“Our latest addition to our growing lineup of premium wireless audio devices is not only eye-catching but also communicates the message that LG is serious about bringing something different to the table,” said Brian Kwon, president and CEO of LG’s Home Entertainment Company. “We are absolutely dedicated to exploring new concepts and to pioneering innovative designs for its advanced audio products for consumers around the world, and the PJ9 is the latest example of this commitment.”

Visitors to CES are encouraged to come to LG’s stand at the Las Vegas Convention Center (Booth #11100, Central Hall) to see the company’s full lineup of wireless audio products.

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Debuting at CES 2017, LG ProBeam Delivers 2,000 Lumens in Compact Form Factor

SEOUL, Dec. 20, 2016 — At CES^® 2017 next month, LG Electronics (LG) will introduce a new laser projector, the LG ProBeam, designed to deliver the ideal home cinema viewing experience. The LG ProBeam will go beyond the demands of consumers who seek not only high performance but also the versatility to go outside the comforts of one’s living room to enjoy movies and TV programs anytime, anywhere.

The LG ProBeam, model HF80J, is ideal for the home cinema experience because it is equipped with an advanced laser engine that produces up to 2,000 lumens of brightness, enabling viewers to enjoy video content even in a bright room. The LG ProBeam has a slim, sleek design which makes it more portable thanks to its innovative I-shaped laser engine. Employing a compact standing-type design, LG developed the 2.1kg (4.6 pounds) ProBeam as the industry’s lightest Full HD laser projector in the brightness range of 2,000 lumens. In addition, the ProBeam’s classic look allows it to blend in with any interior décor.

With the innovative Sound Sync Adjustment, the LG ProBeam can be paired with any Bluetooth audio product such as an external speaker or headphones. What’s more, the LG ProBeam’s Wireless Mirroring feature takes advantage of Miracast to project content from smart devices onto a large projection screen. The unique four corner keystone and vertical auto keystone features allow consumers to find the best image setting and to balance images quickly and easily.

Consumers will have access to the growing number of streaming services and relevant programs according to their preferences via LG’s award winning webOS platform. In addition, LG’s Magic Remote Control allows for easy navigation of the webOS Smart TV interface. And with webOS, users can easily access the growing number of streaming services depending on location and availability. These dynamic features make it easier to enjoy movies in living rooms, to watch exciting sporting events in backyards, and to take the LG ProBeam even on camping trips.

“As a leader in LED projectors worldwide, LG is confident its experience in the home entertainment sector will make its first laser projector a hit with consumers,” said Brian Kwon, president of the LG Home Entertainment Company. “LG is proud to continue pioneering new ways to enhance the home cinema experience in dynamic ways.”

LG’s new laser projector will be on display at CES in Central Hall Booth #11100 from Jan. 5-8 in the Las Vegas Convention Center. For more information about LG’s products at CES 2017, please visit www.LGnewsroom.com/CES2017.

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