LG RELEASES PRELIMINARY EARNINGS FOR FIRST-QUARTER 2016

SEOUL, Apr. 11, 2016 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the first quarter of 2016.
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Tentative consolidated revenues for the first quarter of 2016 is KRW 13.36 trillion and operating profit is KRW 505.2 billion. Revenues are expected to be 4.5 percent lower than the same period the year prior while operating profit will be 65.5 percent higher year-over-year.

(Unit: KRW bn)

	2016 1Q	2015 4Q	QoQ (%)	2015 1Q	YoY (%)
SALES	13,362.1	14,560.1	-8.2	13,994.4	-4.5
OPERATING PROFIT	505.2	349.0	44.8	305.2	65.5

These figures are the tentative consolidated earnings based on K-IFRS. This tentative earnings is provided as a service to investors prior to LG Electronics’ final earnings results including net profit and details regarding each division which will be announced officially later this month.

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LG’S PREMIUM APPLIANCES TAKE CENTER STAGE AT INNOFEST EUROPE 2016

Roadshow Brings LG SIGNATURE, Centum System™
and LG’s Smart Home Platform to Regional Audience

The logo of LG Electronics

BUDAPEST, Apr. 10, 2016 — LG Electronics (LG) will demonstrate its commitment to consumers at InnoFest Europe 2016, a roadshow to showcase its newest collection of appliance products for the European market, a fiercely competitive region in the home appliance industry. InnoFest Europe 2016 will take place at the historic Bálna Budapest Center from April 10-12 and will be attended by 225 guests representing regional retailers, business partners and media.

LG SIGNATURE: Redefining Premium Appliance

Making its debut on European soil for the first time, LG SIGNATURE brings together the company’s differentiated technology and cutting-edge designs under a single lineup. LG’s Art of Essence philosophy evokes LG SIGNATURE’s aim to stay pure and sophisticated, true to each product’s core character. The initial products in the LG SIGNATURE lineup include a more advanced TWIN Wash™ washing machine, a cutting-edge Door-in-Door™ refrigerator and a futuristic hybrid air purifier.

The unique-looking LG SIGNATURE washing machine is an advanced version of the LG TWIN Wash™ but with more sophisticated and convenient featurese. The minimalistic design of the LG SIGNATURE washing machine is highlighted by the touch-enabled Quick Circle User Interface embedded in the glass door at a 17-degree angle for easy viewing when standing. The Push Open washing machine door makes accessing the interior easy even when carrying a full load of laundry. The sleek and sophisticated-looking enamel coating also repels fingerprints and corrosion.

The LG SIGNATURE refrigerator represents the visualization of fundamentals with a fresh take that is both intuitive and evolutionary. As a nod to its innovative spirit, LG has taken its award-winning Door-in-Door™ design one step further by adding a Knock-On Door-in-Door™ feature that makes the tinted Door-in-Door™ compartment transparent with a simple tap. Approach the refrigerator with arms full of groceries and the advanced refrigerator automatically opens the door for you for easy access to the interior.

The LG SIGNATURE air purifier is a must-have appliance for those who take air quality in their homes seriously. Watch the air as it’s being cleaned through the visually- transparent panel. Equipped with an advanced Aqua-Cyclone feature and LG’s Smart PM1.0 Indicator, the air purifier removes odors as well as dust as small as one micrometer from the air in your home.

Centum System™: Enhanced Durability and Energy Efficiency

LG equipped the Centum System™ washing machine and refrigerator with core technologies to meet the requirements of consumers who demand both durability and high energy efficiency from their home appliances. The washing machine’s Inverter Direct Drive and the refrigerator’s Inverter Linear Compressor create significantly less internal friction, resulting in greater reliability and durability, backed by LG’s 20-year warranty.

The Centum System™ washing machine does away with traditional springs that support the outer tub by utilizing a new damping system equipped with shock absorbers, similar to those found in automobiles. This fixed-tub system significantly reduces vibration and noise levels and boasts one of the quietest spin cycles on the market. A 12kg load of laundry spinning at 1400 RPM emits only 67dB, equivalent to the noise level of a typical conversation.¹ The washing machine also delivers an exceptional energy efficiency rating of A+++-60%.

The LG Centum System™ refrigerator also breaks new ground with an energy efficiency rating. The Centum System™ refrigerator is offered in two different styles, a bottom-freezer model which delivers an energy grade rating of up to A+++ -20 percent and a side-by-side model which offers a A+++-10 percent rating.

SmartThinQ™: Improving Smart Home Automation

LG has made significant contributions to the burgeoning smart home market with the introduction of the SmartThinQ™ sensor. This useful device can be placed on traditional appliances to alert users via their smartphones when the washing machine has completed a cycle or when a refrigerator door has been left ajar, among a variety of other uses. To complement the SmartThinQ™ sensor and LG’s wide range of smart appliances, LG developed the SmartThinQ™ Hub to gather information and communicate with SmartThinQ™ sensors and smart appliances, even to play music through its built-in speaker. LG’s SmartThinQ™ Hub is compatible with the standards put forward by the AllJoyn^® Alliance, an open source framework that promotes the development of IoT technologies, collaborative business partnerships and cross-industry initiatives.

InnoFest Europe 2016 will also showcase advanced refrigerators such as the new Side-by-Side and Bottom-Freezer models, being introduced to the European market for the first time, along with a new lineup of attractive microwaves and air-care products. Exciting products such as CordZero™ HOM-BOT Turbo+ with augmented reality technology and the upgraded LG Styler, which uses the power of steam to reduce wrinkles and odors on clothes, will make their European debut at the show.

“InnoFest Europe is an opportunity for LG to bring our diverse collection of home appliances to the region where our partners and stakeholders can get familiar with our newest products up close,” said Jo Seong-jin, CEO and president of the LG Electronics Home Appliance & Air Solution Company. “LG has made great gains in Europe with the continued support of our business partners and we want to demonstrate to our supporters that together, we can continue to lead the global home appliance market.”

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¹Tested by LG Lab in accordance with IEC standards. Based on a 12kg load of laundry on Cotton Large cycle spinning at 1400RPM

HOUSE OF CARDS BUILT ON RUNNING LG WASHING MACHINE BREAKS GUINNESS RECORD

Closeup of LG Centum System™ washing machine and house of card built on it

LG’s Centum System™ Eliminates Almost All Vibration and Noise

SEOUL, Apr. 7, 2016 — LG Electronics (LG) and professional card stacker Bryan Berg set a new world record for the tallest house of cards built in 12 hours. More incredible is that the record-breaking 3.3 meter tall structure was built atop an LG Centum washing machine while it was spinning at 1,000 RPM. Bryan Berg, a Harvard-educated architect who began stacking cards at the age of eight, partnered with LG on his record-breaking attempt, a 48-story house constructed of only normal playing cards.

“We are thrilled for Bryan, who achieved a special goal, while also helping to highlight the technological innovations that exist in some of today’s home appliances,” said Jo Seong-jin, CEO and president of the LG Electronics Home Appliance & Air Solutions Company. “Appliances should no longer be viewed as noisy, disruptive machines but a home companion that can coexist unobtrusively in any kitchen. This record-breaking event was a creative way to drive this point home.”

LG’s unique Centum System™ utilizes a new damping system equipped with shock absorbers, similar to those found in automobiles. This fixed-tub system greatly reduces vibration and noise levels. By doing away with traditional springs to support the outer tub, the Centum System™ washing machine boasts one of the quietest spin cycles on the market, emitting only 67dB¹, the equivalent of a typical conversation. And with less moving parts, there’s less friction, the leading cause of wear and tear in machines. LG is so confident in the technology that the Inverter Direct Drive motors in Centum System washing machines are covered by a 20-year warranty, double the industry standard.

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¹Tested by LG Lab in accordance with IEC standards. Based on a 12kg load of laundry on Cotton Large cycle spinning at 1,400RPM.

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LG TVS RECOMMENDED BY NETFLIX FOR SECOND STRAIGHT YEAR

The main page of LG TV’s Smart TV platform with a preview of Netflix drama Daredevil

LG’s 2016 OLED TVs, SUPER UHD TVs and UHD TVs Boast
Superior Internet TV Experience and Optimal Streaming Capabilities

SEOUL, Apr. 7, 2015 — LG Electronics’ top-tier 2016 4K TVs have been selected by Netflix for its Netflix Recommended TV program for the second consecutive year. Netflix Recommended TV is an evaluation program recognizing smart TVs that deliver excellent performance for Netflix and a better Internet TV experience overall.

LG’s superior webOS 3.0 4K TVs qualified for the global Netflix Recommended TV designation after undergoing a rigorous, criteria-based smart TV evaluation program. Making the list includes LG SIGNATURE OLED TV (G6), 4K OLED TVs (models E6 and C6), LG SUPER UHD TVs (models UH9500 and UH8500) and UHD TVs (models UH7500, UH6500, UH6300 and UH6100) with more models expected to be added as they are evaluated.

The Netflix Recommended TV program is designed to help consumers identify televisions that offer a quicker, easier and up-to-date Netflix experience. LG’s webOS 3.0-enabled OLED TVs, SUPER UHD TVs and UHD TVs offer an unbeatable combination of breathtaking picture quality and streamlined, intuitive smart TV features that provide an optimal Internet TV streaming experience.

With an extensive library of award-winning TV shows and movies and over 600 hours of original programming planned for this year, LG TVs offer an amazing 4K viewing and streaming experience for Netflix members across the globe. What’s more, select LG webOS 3.0 4K TVs offer best-in-class Instant On performance so you can turn on your TV and start watching Netflix faster than on any other model on the market today. Other WebOS 3.0 features like Fast App Switching mean accessing Netflix and other Internet Services is as easy as changing channels.

On top of flawless 4K content, LG TVs are already prepared to provide optimal HDR picture quality.LG’s OLED TVs and SUPER UHD TVs are fully compatible with both the HDR10 and Dolby Vision HDR formats and are ready to offer viewers optimal picture quality for Netflix original series in HDR, including Season 1 of Marco Polo, available now, with Marvel’s Daredevil coming soon.

“We are excited that the Netflix Recommended TV program recognizes our exceptional smart TV performance for the second consecutive year,” said Brian Kwon, President and CEO at LG’s Home Entertainment Company. “On top of smart TV functionality, LG’s premium-tier 4K OLED TVs offer unequaled 4K picture capabilities. Now with more 4K and HDR Netflix content available globally, choosing a TV from LG has become the obvious choice.”

“LG has continued to lead the way in making streaming services, including Netflix, easier and faster to use” said Scott Mirer, Vice President, Device Partner Ecosystem at Netflix. “We are pleased to designate LG’s latest 4K UHD TVs with webOS 3.0 as Netflix Recommended TVs, offering a superior experience for Netflix members all over the world.”

LG TV users can access Netflix by selecting the Netflix app in LG’s webOS smart TV platform. Netflix is also accessible on older TVs through LG’s former smart TV platform, Netcast. For more information on the full list of Netflix Recommended TVs, please visit www.netflix.com/recommendedtv or the LG.com site in your region.

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LG ELECTRONICS HONORED BY U.S. EPA AS 2016 ENERGY STAR® PARTNER OF THE YEAR, EARNS 2016 CLIMATE COMMUNICATOR AWARD

LG Recognized for Sustained Leadership to Protect Environment,
Raising Awareness of Climate Change and Energy Efficiency

SEOUL, Apr. 6, 2016 ― LG Electronics has been recognized by the U.S. Environmental Protection Agency (EPA) with the 2016 ENERGY STAR Partner of the Year–Sustained Excellence Award for continued leadership in protecting the environment through energy efficient consumer electronics and home appliance products. LG also earned the 2016 ENERGY STAR Climate Communicator Award for efforts to raise consumers’ awareness of the impact of climate change.

“LG is proud of its partnership with ENERGY STAR and our positive environmental impact in the United States,” said William Cho, president and CEO of LG Electronics USA. “We’re helping American consumers experience Innovation for a Better Life by creating products that deliver energy savings without sacrificing performance or style. At the same time, we’re helping consumers understand how energy efficiency helps fight climate change.”

EPA Administrator Gina McCarthy applauded LG for its accomplishments. “By continued collaboration with ENERGY STAR, LG is helping Americans save money, save energy, and do their part to reduce our nation’s greenhouse gas emissions that exacerbate climate change. LG demonstrates a strong commitment to energy efficiency and to preserving a healthy planet for future generations, and I’m proud to recognize LG with our highest form of recognition, as ENERGY STAR Partner of the Year–Sustained Excellence,” she said.

Recognized as ENERGY STAR Partner of the Year for the five consecutive years, LG is committed to developing the most innovative and energy-efficient products that provide consumers with superior performance while lessening the impact on the planet, said Cho, who was named by CR Magazine as Responsible CEO of the Year, in large part due to his leadership in energy efficiency and environmental sustainability.

According to the EPA, “LG distinguished itself as a champion for improving the environ-ment through energy efficiency and conveying the benefits of ENERGY STAR certified products.” Key 2015 accomplishments include:

Offering hundreds of ENERGY STAR certified models in a range of product categories including clothes washers, clothes dryers, refrigerators, televisions and monitors, and increasing the total number of ENERGY STAR certified models by 15 percent over 2014.
Promoting the ENERGY STAR 2015 Flip Your Fridge program with a breakthrough campaign on The Ellen DeGeneres Show, and announcing its full-fledged support of the 2016 Flip Your Fridge program.
Generating billions of impressions with an ongoing nationwide campaign about the impact of climate change and the benefits of ENERGY STAR, including integrating ENERGY STAR messaging into LG’s fan fest presence at the NCAA® Men’s Final Four® and highlighting ENERGY STAR on LG’s New York Times Square Billboard.
Increasing its trade show presence with ENERGY STAR certified products featured at 10 events, including CES® and Greenbuild, among others.
Reaching its more than 2,000 U.S. employees with updated materials featuring ENERGY STAR certified products and ways to reduce their own environmental impact.

Highlighting LG’s 2016 Climate Communicator Award, EPA Administrator McCarthy said, “LG has helped consumers understand how their energy-saving actions can have a positive impact on the climate.”

The 2016 ENERGY STAR Sustained Excellence Awards are given to organizations to recognize their contributions to reducing harmful carbon pollution through superior energy efficiency efforts. These awards recognize ongoing leadership across the ENERGY STAR program, including energy-efficient products, services, new homes, and buildings in the commercial, industrial, and public sectors.

Since its inception in 1992, ENERGY STAR and its partners have helped prevent a total of more than 2.4 billion metric tons of greenhouse gas emissions. In 2015 alone, ENERGY STAR and its partners provided more than $11 billion in societal benefits due to reducing damages from climate change.

LG’s ENERGY STAR accomplishments will be recognized in Washington on April 13.

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STATEMENT REGARDING MATERIAL USED IN LG G5 UNI-BODY

Contrary to erroneous reports online that the LG G5 body is composed of plastic, LG would like to state unequivocally that the uni-body casing of the G5 is composed of a special aluminum alloy, LM201 (Feb. 2016 patent pending). LM201 was developed by LG in partnership with the Korea Institute of Industrial Technology for use in high-end sports cars, aircraft and consumer electronic product where durability, rigidity and lightness are required. As a die-cast metal, LM201 was determined to be most appropriate material to accommodate the curves of the G5. After the die-casting is complete, the insulating antenna slit is applied directly to the aluminum casing followed by a coating of primer which provides additional insulation and enhances the surface profile for the “microdizing” process, where pigment containing tiny metal particles is applied directly to the primer to provide a smooth and durable finish. While both anodized aluminum and microdized aluminum will scratch if enough pressure is applied, in the case of the G5 the gray primer beneath the pigment layer may be mistaken for plastic when the coloring is scratched off. We want to reassure our customers that the uni-body of the LG G5 is advanced aluminum alloy, not plastic.

LG LEADS TOP-TIER AWARDS COUNT FROM GLOBAL DESIGN AUTHORITY RED DOT

Red Dot’s prestigious Best of the Best award recipients, LG Electronics’ 4K OLED TV (model 65E6) and Bottom-Freezer Refrigerator (model GA- B489SADN/GA-B489TADN).

With a Total of 32 Awards, LG Electronics Proves its Industry Leadership in Design

SEOUL, Mar. 30, 2016 ― LG Electronics (LG) has emerged as the clear winner in this year’s Red Dot Awards for design excellence. LG’s impressive 32 honors include two Best of the Best awards and 30 Red Dot Awards. As a recipient of double Best of the Best awards in the same year, this recognition from Red Dot confirms LG’s place at the vanguard of both technology and design leadership.

Among the products honored as setting the gold standard in design with Red Dot’s prestigious Best of the Best award were LG Electronics’ 4K OLED TV (model 65E6) and Bottom-Freezer Refrigerator (model GA- B489SADN/GA-B489TADN), helping to give LG a diverse portfolio of award winning products unmatched by any other company.

Red Dot is widely seen as one-third of the world’s top design committees, along with the iF Design Awards and IDEA (International Design Excellence Awards). This year, out of a total 5,214 products submitted from around the world, only approximately 70 products were designated Best of the Best for their innovation and design leadership.

The LG 4K OLED TV boasts a slick appearance and chic charms while maintaining the distinctive design of LG’s premium OLED televisions. Complete with the company’s unique Picture-on-Glass concept, the LG 4K OLED TV exudes an aura of class and sophistication while bridging the gap between modern trends and timeless style. Equal parts television and modern art masterpiece, the polished LG 4K OLED TV is approachable from any angle, effortlessly blending into any environment.

LG’s emphasis on forward-thinking design can also be clearly seen in its sophisticated Bottom-Freezer Refrigerator. Unlike other models that implement unwieldy bar handles that project outward from the refrigerator, the Bottom-Freezer Refrigerator features an innovative Easy Open Handle that is tucked away at the bottom of the door, making it almost completely imperceptible. The refrigerator’s stylish trim is also equipped with refined mood lighting, making the doors easy to open at all hours of the day.

In addition to its two Best of the Best awards, LG received 30 additional honors from the judges at Red Dot. The LG SIGNATURE Refrigerator was honored for its Knock-On Door-in-Door™ and Auto Door Open features while the LG SIGNATURE Washer was recognized for its double load capability as well as its touch-enabled user interface in its glass door. Judges were also impressed by the LG SIGNATURE Air Purifier with its transparent window that allows users to watch the air purifying process at work. The LG SIGNATURE OLED TV was also honored, with judges citing its ultra-thin 2.57 mm glass panel and other luxurious elements. The LG G5 smartphone, featuring a sleek, metal uni-body with a Slide-out Battery and Modular Type design, also received honors along with three LG “Friends” (360 VR, 360 CAM, TONE Platinum), a collection of companion devices.

“We are extremely honored to receive these prestigious awards for our efforts to drive design innovation in consumer electronics and appliances,” said Noh Chang-ho, head of LG Electronics’ corporate design center. “LG is committed to design excellence and these awards are affirmation that we are on the right track.”

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EAGERLY ANTICIPATED, LG G5 TO BEGIN SHIPPING IN KEY MARKETS WORLDWIDE

The front, right side view of the LG G5 in Gold

The First Smartphone to Successfully Implement
Modular Design, G5 Opens up New Possibilities in Mobiles

SEOUL, Mar. 30, 2016 — Starting this week, LG Electronics (LG) will begin reaching global markets with its highly anticipated LG G5 modular smartphone. The LG G5 will debut in South Korea on March 31 and the United States on April 1 to be followed by countries in Europe, Asia and the Middle East, among others. Approximately 200 carriers and operators worldwide have committed to offer the G5 in their local markets.

As demonstrated at its unveiling at Mobile World Congress last month in Barcelona, LG G5 is a showcase of cutting-edge technologies and rich features thoughtfully designed deliver a more playful user experience. MWC attendees seemed to agree with the philosophy behind the G5 as the device walked away with a record 33 awards including Best New Smartphone at MWC 2016 from the GSMA’s Glomo Awards, the mobile industry’s longest established awards platform for innovation, excellence and achievement.

“Since MWC, LG G5 and Friends have captured the imagination of consumers everywhere with its engaging take on mobile technology,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “Modularity has been talked about for years but no one was able to consumerize it until now and we’re happy to take on the mantle.”

Engagement comes in the form of dual 78- and 135-degree camera lenses for ultra wide angle shots, an AOD (always-on display) that requires no button-pressing to get the latest information and Dolby Digital Plus and 7.1 channel audio for cinema-style sound that delivers dialogue and nuanced effects clearly even in loud environments. LG G5 also supports IFTTT (If This Then That), a smart solution that allows users to create a series of action programs called recipes to boost productivity and efficiency.

LG simplified the graphical user interface with a simple, flat look while applying a bright color combination and a semi-transparent blur effect to the GUI. In addition, animation and feedback effects are choreographed at the right moments to deliver a playful and enjoyable experience (https://youtu.be/WqJvMtkmyZI).

The following companion devices, or Friends, will be available in select markets at the time of the G5 rollout or soon after:

CAM Plus
LG Hi-Fi Plus with B&O PLAY (with pouch)
360 VR
360 CAM (with case)
Rolling Bot
TONE Platinum
H3 by B&O PLAY

Prices and exact date of availability will be announced separately in each local market.

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LG TAPS POPULAR JASON STATHAM TO STAR IN FIRST TV COMMERCIAL FOR G5

English actor Jason Statham is holding the LG G5 in White in a scene taken from the official commercial of the LG G5

Director Fredrik Bond to Direct Spot Starring Statham
Highlighting the Playful Capabilities of LG G5 and Friends

SEOUL, Mar. 29 ― Jason Statham, the popular high-flying, high-octane star of action movies such as The Transporter, Furious 7 and The Expendables series, will star in LG Electronics’ latest TV spot for its revolutionary G5 modular smartphone. Fredrik Bond, the creative, passionate filmmaker who has directed many global campaigns for well-known multinational brands, will be behind the camera.

LG’s newest commercial will highlight the fun and playful experiences possible with the G5 and its versatile Modular Type design. With the ability to attach various companion devices and transform the smartphone into an easy-grip camera or a Hi-Fi audio system, the G5 is perfect for anyone who appreciates great technology and innovation that improve lives.

Produced on location in Los Angeles with creative agency partner Energy BBDO, the commercial will portray Jason Statham experiencing the G5 in exciting and fun ways. Every character in the commercial is portrayed by Mr. Statham, an amusing mise-en-scéne consistent with the G5’s Life’s Good when you Play More tagline.

“I think the concept that LG is putting forward with the G5 and its modular design is going to catch on with consumers,” said Jason Statham. “I enjoyed partnering with LG and working on this commercial, so I hope that shows through in the final piece.”

“Since its unveiling at MWC, we’ve heard from many who say they’ve been waiting for a phone like the G5,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. “With the G5, our intention is to show how smartphones can go beyond just being a communication device and deliver a playful mobile experience that can enrich our lives.”

The commercial will be shown worldwide in key markets including North America, Latin America, Europe and East Asia and posted to LG Mobile’s Facebook page (www.facebook.com/LGMobile) starting April 1 (Korea Standard Time).

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INTRODUCING A MORE PLAYFUL AND INNOVATIVE LG UX 5.0

A person is holding the LG G5 in front of various screens that show off the new LG UX 5.0

Easily Control LG Friends with User-centric Features for a More Playful Mobile Lifestyle

SEOUL, Mar. 28, 2016 — With the imminent consumer rollout of the new LG G5, LG Electronics (LG) will also be introducing a new version of its mobile user interface, LG UX 5.0. Designed for a more playful and innovative mobile experience, LG UX 5.0 will offer advanced features and greater convenience not only for LG G5 users but owners of upcoming smartphone models as well.

Based on Android’s latest Marshmallow OS, LG UX 5.0 conveys LG’s philosophy on the future of mobiles. LG UX 5.0 is an enjoyable, enhanced and user-centric UX that supports easy connection for optimal control of LG Friends and delivers a more convenient and powerful experience by adding new functions that allow users to enjoy the G5 to its maximum potential.

“We analyzed the lifestyle of smartphone users to provide a superior mobile experience and greatly expanded the usability with LG UX 5.0,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “LG UX 5.0 and G5 were designed to provide an innovative user experience that reflects the needs of our most demanding customers.”

An Enjoyable UX for Connecting with LG Friends

The highlight of LG UX 5.0 is LG Friends Manager, a versatile application that enables users to easily connect with and control the modules and accessories known as LG Friends. LG Friends Manager intuitively detects nearby accessories for easy pairing with LG G5, easily downloading and installing all the required apps from the Google Play Store. No hassles, no hunting. With LG Friends Manager, the process of connecting the LG G5 to its Friends couldn’t get any easier.

LG Friends Manager generates a different display for each LG Friend. When paired with the 360 CAM, the screen on the G5 will display photo previews and the available shooting modes. The Friends Camera Album in the Gallery enables users to categorize and manage images captured with LG Friends such as 360 CAM and Rolling Bot.

An Enhanced UX for a Powerful Visual Experience

The greatest advantage of LG UX 5.0 is its enhanced support for LG G5’s extremely powerful camera. Image and video capturing has never been so enjoyable with features such as:

Zoom In & Out – Seamlessly switch between the standard 78-degree lens to the 135-degree wide angle lens by simply pinching the screen.

Auto Shot – An enhanced version of Gesture Shot, take the perfect selfies with this smart feature which triggers the shutter as soon as the users’ face is recognized.

Multi View – Captures different angles of images at the same exact moment using the front and rear cameras of the G5 and the LG 360 CAM.

360 Wallpaper – Images taken with the LG 360 CAM can be displayed as a 360 panorama, shifting in sync with movements of the G5.

Pop-out Picture – Combine two images taken simultaneously with the standard and wide angle lens to create a picture-in-a-frame effect.

Film Effect – Raise the level of effects with this set of filters that deliver an “analog” feel to photos. Use Camera Preview to preview and change a filter on the fly before taking the shot.

A User-Centric UX for Greater Convenience

LG refined its user interface and included several new smart features on LG UX 5.0 to enhance usability and convenience, such as:

New Home – LG combined its Home Screen with the App Drawer in LG UX 5.0 to simplify the user experience. Users who prefer the traditional style can download the Home & App Drawer directly from the settings menu on the LG G5.

LG Health – Upgraded for UX 5.0, LG Health provides a Beginner as well as Advanced mode matched to the user’s profile. Start with Beginner and switch to Advanced once your activities reach a certain level, staying motivated along the way with visual details of your progress.

AOD (always-on display) – Avoid the hassle of turning on the smartphone display just to check the time. With AOD (always-on display), all your key information including the date, notifications and SMS icon are displayed on the screen at all times.

Smart Doctor – Keep your G5 performing at its optimal level with solutions and tips based on your usage habits.

World Clock – Enhanced with an attractive graphical user interface, this smart clock displays the time in selected cities around the world and immediately syncs them to whatever local time you set for easy scheduling of phone calls and meetings.

File Manager – Navigate the G5 as easily as navigating your PC with direct access to any folders or files indicated by the directory path at top. Use the new search filter to find documents, videos and images anywhere on your G5.

Quick Help – Find answers to any questions about the G5 quickly and easily or request feedback by e-mail.

LG Backup – Use LG Backup and NFC to restore conveniently from other Android phones and now record conversations from your favorite messenger app.

Diverse Security Method – In addition to LG’s familiar Knock Code, accurate fingerprint recognition is now built into LG UX 5.0 to provide added convenience and security.

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LG OLED TV MARATHON SESSION BREAKS GUINNESS WORLD RECORD

Five participants and their supporters pose for a photo with their new Guinness World Records certificate

Austrian Team Watch Television for 92 Straight Hours,
Beating Canadian Record by One Hour

SEOUL, March 23, 2016 — Five young Austrians broke a 15-month old Canadian record by one hour when they successfully endured a 92-hour TV watching marathon in Vienna from March 15-19.

An official from Guinness World Records was present to confirm the record breaking event and presented certificates to the five new record holders, who were selected from more than 400 interested applicants on LG’s Facebook page. In addition to the certificate, LG presented each participant with a new TV and a complimentary 12-month subscription to Sky Austria.

The five participants – Zivan Pajkanovic (23), Nadine Pauser (20), Johannes Spilka (19), Markus Waldl (24) and Dominik Zeller (24) – watched various Sky Austria programs on LG OLED TVs continuously for four nights and five days, taking only one five-minute break every hour. LG Electronics (LG), the sponsor of the record attempt, constructed a living room-style studio at a popular furniture store on the city’s most visited shopping street equipping it with reclining chairs, stationary bicycle, refrigerator and most importantly, a 55-inch LG OLED TV.

“We are extremely pleased that our record attempt was successful,” said Markus Werner, marketing manager at LG Electronics Austria. “OLED TVs offer a superior viewing experience which I’m sure made this record attempt more enjoyable for the participants. We congratulate these five dedicated TV watchers for their accomplishment.”

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NEW LG X SERIES TO BEGIN GLOBAL ROLLOUT

The front bottom half of the LG X cam in Titan Silver

X cam and X screen Offer Unique Features Unavailable on Competing Devices

SEOUL, Mar. 22, 2016 — LG Electronics (LG) will launch its X series, a mass-tier smartphone lineup with premium features until now only available on LG’s flagship models, starting this week. The X screen and X cam will first be available in South Korea followed by key markets worldwide including Europe, Latin America and Asia.

The X series is designed to deliver exceptional value to those who want a smartphone with unique features such as Dual Cameras or the Second Screen. Like the LG G5, the X cam inherits a similar 120-degree wide angle lens to complement the standard lens. The 13MP standard angle lens and the 5MP wide angle camera on the rear of the X cam delivers as wide a field of view as the human eye.

The X cam offers Pop-out Picture feature which combines the two images taken with the standard and wide angle lenses to create a picture-in-a-frame effect. Available only on the X cam, Animated Photo delivers a hybrid video and still photo, one framed by the other (http://on.fb.me/1pPxEd5). And Panorama View automatically scrolls a wide image instead of a static image and the Signature feature allows users to add a caption or byline after taking a photo.

The X screen comes with LG’s Second Screen, a feature which was first introduced in the LG V10. The AOD (always-on display) allows users to check basic information such as time, date and notifications without having to wake up the phone, the first mid-tier smartphone to offer this unique feature. The X screen’s look is complemented by the crystal-clear glass fiber material that covers the back. The curved edges on its sides create a simple yet elegant design.

“What’s appealing about the X screen and X cam is that each offers one great feature in a complete package that doesn’t break the bank,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “Starting with the X series, we’re introducing the best in camera and display technology in a mass-tier device, something that has never been done before.”

X cam Key Specifications:*

Display: 5.2-inch FHD In-cell Touch
Chipset: 1.14GHz Octa-Core
Camera: Rear) 13MP Standard Lens / 5MP Wide Angle Lens
Front) 8MP
Memory: 2GB RAM / 16GB ROM
Battery: 2,520mAh
Operating System: Android 6.0 Marshmallow
Size: 147.5 x 73.6 x 5.2mm~6.9mm
Network: LTE
Colors: Titan Silver / White / Gold / Pink Gold

X screen Key Specifications:*

Display: Main) 4.93-inch HD In-cell Touch
Secondary) 1.76-inch LCD (520 x 80)
Chipset: 1.2GHz Quad-Core
Camera: Rear 13MP / Front 8MP
Memory: 2GB RAM / 16GB ROM
Battery: 2,300mAh
Operating System: Android 6.0 Marshmallow
Size: 142.6 x 71.8 x 7.1mm
Network: LTE
Colors: Black / White / Pink Gold

* Specifications/Features may vary depending on the market.

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LG ENTERS STRATEGIC TECHNOLOGICAL PARTNERSHIP WITH BANG & OLUFSEN TO DEVELOP PREMIUM OLED TV

Front view of one of LG’s TVs, model OLED55C6K, displaying colorful imagery to commemorate the new partnership between LG and Bang & Olufsen

Agreement to Help Increase OLED TV’s Premium Brand Image
and Expand Market Already Dominated by LG

SEOUL, March 21, 2016 — LG Electronics (LG) today announced that the company will produce OLED TVs in partnership with Bang & Olufsen, the Danish premium consumer electronics company.

In this partnership, Bang & Olufsen will leverage its unique competencies in design and acoustics with LG’s leadership in OLED technology to jointly develop a new OLED TV expected to be sold next year under the Bang & Olufsen brand. LG’s advanced TV technology including OLED TV and its webOS smart TV platform will help Bang & Olufsen create a new premium-tier OLED TV line with high-end sound systems.

Bang & Olufsen’s OLED TV plans complement LG’s mass-premium branding strategy and will help to expand the OLED TV category created by LG. The partnership also involves collaborations in other areas such as possible future licenses.

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LG EXPANDS ITS MID-RANGE K SERIES WITH TWO NEW MODELS

The front and back view of the LG K8 in Indigo and the front and back view of the LG K5 in Gold

With Great Looks and Great Performance, K8 and K5
Give Value-Conscious Customers More Reasons to Choose LG

SEOUL, Mar. 15, 2016 — Following the rollout of the K10, K7 and K4 earlier this year, LG Electronics (LG) announced that two new members of its K Series lineup, K8 and K5, will be introduced in key markets this week. The K8 will be available to consumers in regions including Asia, Africa, the Middle East, CIS and Latin America. The K5 will target customers in Europe, CIS and Latin America (model name Q6 in Mexico).

Revealed publicly for the first time at CES 2016, the K Series delivers a feature-rich UX and an advanced camera without the premium price. Its brilliant finish was influenced by the glossy pebble design language of previous K Series devices which imparts a luxuriousness and modern look to the collection.

The K8 is most notable for its premium design highlighted by smooth, curved edges as a result of its 2.5D Arc Glass while its woven back cover offers a comfortable and secure grip. Users can enjoy clear, crisp images on the HD-quality display and take incredible selfies with the 5MP front camera and popular options such as Gesture Interval Shot and Flash for Selfie.

To offer a superb viewing experience, the K5 sports a best-in-class 5-inch display matched to a sleek, metallic body. The 2MP camera on the front with Gesture Shot makes taking selfies even more fun and with three different colors to choose from – Gold, Silver and Titan – the K5 is sure to stand out in its category of mostly black and grey competitors.

“We are aware of the diverse needs and wants of our customers around the world and our goal is to deliver the best products to meet their expectations,” said Juno Cho, President and CEO of LG Electronics Mobile Communications Company. “The K8 and K5 will be fantastic choices for anyone who is seeking a smartphone with great looks, great looks, at a great price.”

K8 Key Specifications:^*

Display: 5.0-inch HD In-cell Touch
Chipset: 1.3GHz Quad-Core
Camera: Rear 8MP / Front 5MP
Memory: 1.5GB (EU, NA) / 1GB (LATAM) / microSD
Battery: 2,125mAh (removable)
Operating System: Android 0 Marshmallow
Size: 146 x 71.5 x 8.7mm
Connectivity: Wi-Fi 802.11 b, g, n / Bluetooth 4.2 / NFC / USB 2.0
Colors: Gold / Indigo / White

K5 Key Specifications:^*

Display: 5.0-inch FWVGA
Chipset: 1.3GHz Quad-Core
Camera: Rear 5MP / Front 2MP
Memory: 1GB RAM / 8GB ROM / microSD
Battery: 1,900mAh (removable)
Operating System: Android 1 Lollipop
Size: 145 x 71.6 x 8.9mm
Connectivity: Wi-Fi 802.11 b, g, n / Bluetooth 4.1 / USB 2.0
Colors: Gold / Silver / Titan

*Specifications/Features may vary depending on the market.

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LG STYLUS 2 FIRST SMARTPHONE TO SUPPORT DAB+

The right side, font and back view of the LG Stylus 2 in Brown

World’s First Smartphone with Digital Audio Broadcasting
Delivers Crisp, Clear Digital Radio for Free

SEOUL, Mar. 14, 2016 — LG Electronics (LG) today unveiled the world’s first smartphone to feature DAB+, the de facto standard for digital radio broadcasting. LG introduced its newest smartphone at Radiodays Europe 2016 in Paris, the world’s largest radio conference. Consumers in Australia, Belgium, Germany, Italy, Netherlands, Norway and the United Kingdom will be the first to receive the LG Stylus 2 with DAB+.

As the world’s first smartphone with DAB+, the LG Stylus 2 features a DAB+ chipset and an exclusive app that allows customers to enjoy digital radio broadcasts out of the box. A technical interface also enables broadcasters to develop their own tailored apps in which internet services complement broadcasted radio.

Users will be able to access more radio channels with DAB+ than traditional FM. Unlike regular radio apps that stream large amounts of data, DAB+ radio provides excellent audio quality for free, as it uses no data.

DAB+ is expected to replace FM analog radio and already reaches over 500 million people in 40 countries around the world. LG collaborated with the International DMB Advancement Group (IDAG) to include DAB+ technology in the new LG Stylus 2.

“We are taking a proactive approach towards the fast-paced technological shift to digital broadcasting with DAB+ to deliver a new paradigm of experiences through the smartphone,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “With its large 5.7-inch screen, 1 watt speaker and 3,000mAh removable battery, the LG Stylus 2 is the perfect device to enjoy rich, multimedia content.”

“We are proud to help introduce a game-changing smartphone with an innovative company like LG. The combination of broadcasting and the internet opens up a vast array of possibilities for the future,” said Gunnar Garfors, president of IDAG. “Consumers get new functionalities and media companies reach new audiences with more broadcasted free-to-air radio.”

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LG Newsroom