LG BRINGS STREAMLINED PAYMENT OPTION TO SMART TVS

A screenshot of the payment option page on the LG Smart TV platform

Paymentwall-LG Partnership Expands Viewers’ Access to Content and Online Retailers

SEOUL, Oct. 4, 2016 ― Starting today, LG and Paymentwall will give developers the opportunity to create apps that enable LG webOS Smart TVs in over 200 countries to support more than 140 different payment methods. This partnership will give consumers easier access to paid apps, movies, games and much more through LG’s intuitive webOS Smart TV platform.

By expanding the number of markets where online payments via LG webOS Smart TVs will be accepted, this integration with Paymentwall will allow LG customers to enjoy a larger selection of paid content globally via the LG app store. By simply clicking the Buy Now button and entering a credit or debit card number, owners of LG Smart TVs with webOS will be able to conduct hassle-free online purchases all over the world without having to sign in separately. LG webOS Smart TV owners will also get support for payment via desktops, laptops, tablets or mobile devices using QR codes and other secure verification protocols.

The versatility of the webOS platform has made LG’s Smart TVs the ultimate choice for customers seeking a wide selection of engaging content. LG’s new webOS 3.0 platform delivers an expansive world of content, including live TV, streaming services as well as fun and challenging games. webOS is also compatible with next-generation 4K Ultra HD programming, as well as High Dynamic Range (HDR) movies and shows.

“By collaborating with Paymentwall, we’re able to evolve the smart TV purchasing experience on the LG webOS platform much faster than if we had worked alone,” said Brian Kwon, President and CEO at LG’s Home Entertainment Company. “This partnership is another example of how LG’s collaborative effort has elevated us into one of the leaders in the global smart TV industry.”

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LG’S FEATURE-RICH ULTIMATE V20 SMARTPHONE AVAILABLE STARTING THIS WEEK

The front and rear view of the V20 in Titan, Silver and Pink

Earns Strong First Impressions for Breakthrough Video and Audio Capabilities

SEOUL, Sep. 28, 2016 ― LG Electronics’ newest smartphone that sets a new baseline for multimedia capabilities in smartphones, will become available to eagerly-awaiting customers starting this week. The LG V20 will make its public debut in LG’s home market of South Korea followed by other key countries in North America, Asia, Latin America and the Middle East over the course of the next several weeks.

Since its public unveiling earlier this month, the V20 has collected a strong portfolio of positive reactions from industry insiders who appreciated the smartphone’s design and feature-rich specifications. The V20 is designed for users who want to create professional-looking content and differentiates itself from competing devices with its professional-grade visual and audio features.

When it comes to video recording, this smartphone’s Steady Record 2.0 neutralizes shaky images using both electronics image stabilization (EIS) built into Qualcomm Snapdragon™ 820 processor in addition to digital image stabilization (DIS) in post-processing. And because high quality video wouldn’t be high quality without audio to match, the V20 captures audio using 24-bit/48 kHz Linear Pulse Code Modulation (LPCM), the same format used in professional video equipment.

And the V20 not only records Hi-Fi audio but also supports optimal playback with Hi-Fi Quad DAC to minimize distortion and noise by up to 50 percent, a first for a smartphone. Its HD Audio Recorder gives users the power to create studio-quality recordings using three high Acoustic Overload Point (AOP) microphones capture sound with a wider dynamic frequency range. In designing the V20’s audio features, LG collaborated once again with renowned European audio brand B&O PLAY, the company within Bang & Olufsen that develops innovative portable audio products

Still images aren’t neglected by the LG V20. Armed with front-and rear cameras, the V20 can take wide-angle photographs with rear-facing135-degree and front-facing 120-degree lens. What’s more, Hybrid Auto Focus delivers optimal picture sharpness while Auto Shot simplifies selfies with a face detection feature that triggers the shutter.

The V20 is the world’s first smartphone to offer Android 7.0 Nougat out of the box and it is also the first to include Google’s In Apps search feature. The V20 blends chic style with high durability through the generous use of lightweight and strong AL6013 aluminum alloy while the top and bottom contact points are reinforced with Silicone Polycarbonate (Si-PC) for compliance with the United States military’s MIL-STD 810G Transit Drop Test for durability.

And to make the V20 a more personal device, the smartphone also offers a unique feature called Signature Wallpaper. Signature Wallpaper recognizes the first character of the text entered on the V20’s Second Screen and offers a collection of wallpaper designs that display the initial letter, number or symbol as the phone’s lock screen wallpaper (view video at https://youtu.be/n9ew9zTQl3E).

“Today’s users aren’t just consuming and sharing content, they’re savvy enough to create it as well,” said Juno Cho, President of LG Electronics and the Mobile Communications Company. “The V series originated from this insight that we needed to design a device that could not only keep up with this segment of the audience but be able to anticipate their needs and stay a few steps ahead of them. I’m proud to say that the V20 meets these expectations on all fronts.”

Price and date of availability will be announced locally in each target market.

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WOMEN’S BASEBALL WORLD CUP DRAWS TO A CLOSE WITH JAPAN’S WIN OVER CANADA

Women’s Baseball World Cup Draws to a Close
in South Korea with Japan’s Win Over Canada

The LG supported WBSC Women’s Baseball World Cup 2016 officially wrapped up on September 4 in the southern port city of Busan, marking the first occasion of the series in South Korea. Organized by the Swiss-based World Baseball Softwall Confederation, the biannual tournament brings together the best women’s baseball players from around the world. This year, the formidable female team from Japan outscored team Canada 10-1, to take the cup.

LG’s support of the WBSC Women’s Baseball World Cup originates from the company’s belief that baseball should be enjoyed by sports lovers of all ages, regardless of gender. As one of the top markets for baseball, South Korea was the perfect location of this year’s Women’s Baseball World Cup.

The 2016 WBSC Women’s Baseball World Cup featured the largest field ever seen at the tournament, with 12 teams and a total of 300 elite players competing for the gold. WBSC Executive Director Michael Schmidt, LG Electronics senior vice president Lee Chung-hak, and Gijang County Governor Oh Gyu-seok attended the opening ceremony.

The tournament began with group stage play with the top teams advancing to a round robin “super round” to determine the two finalists, Canada and Japan. Featuring four more teams than the 2014 tournament, the larger field highlights the continued growth of women’s baseball across the globe.

South Korean companies LG Electronics and affiliate company LG Household & Health Care extended LG’s support of women’s baseball as this year’s primary sponsors. LG has been a constant force in supporting women’s baseball, with its backing of the 2012 LG-South Korea’s Women’s Baseball Tournament and the 2014 LG Cup International Women’s Baseball Tournament, both played in South Korea.

LG Among Top Scoring Companies in Dow Jones Sustainability Index For Third Consecutive Year

Annual Sustainability Report Names LG “Industry Group Leader”

SEOUL, Sep. 12, 2016 — LG Electronics has been named an Industry Group Leader in the competitive Consumer Durables & Apparel Industry Group category for the third consecutive year by the globally recognized Dow Jones Sustainability Indices (DJSI) review.

The Industry Group Leader distinction is awarded to the best performing company in 24 industrial sectors incorporated in the DJSI world index. LG Electronics earned high marks for its innovative management practices in R&D investment, brand management, operational eco-efficiency, consumer relationship management, effective climate change response, hazardous substance management, social contributions and stakeholder engagement. LG was the only South Korean company listed as an Industry Group Leader this year and one of only three Asian companies honored.

Developed by S&P Dow Jones and RobecoSAM, the investment specialist focused exclusively on sustainability investing, the DJSI is the first world index to track the leading global companies based on analysis of each company’s environmental, social, and governance practices. Only those companies that place in the top 10 percent are listed in the world index and the results are published annually every September.

The full list of Industry Group Leaders and respective detailed reports can be found here.

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LG SIGNATURE MEETS STRIKING ARCHITECTURE

LG SIGNATURE MEETS STRIKING ARCHITECTURE

LG Electronics’ first ultra-premium SIGNATURE brand is gaining recognition across the globe from cosmopolitan consumers since its successful debut at CES 2016 in January.

Standing by the essence of each product, LG SIGNATURE has been committed to making life better for consumers offering the highest performance, minimal design, and innovative usability, aiming to embark on a global campaign and focus primarily on how it stands out from other brands.

The following four cities: New York, London, Paris and Stuttgart are without doubt global centers of creativity. These fascinating cities are home to sophisticated people who crave the best in fashion, design, architecture, food, culture, and of course technology.

As part of the campaign, LG will unveil a new creative spot that compares the artistic qualities of LG SIGNATURE products with great works of architecture in the aforementioned cities. Under the unifying theme of ‘All Great Things are Alike. They are Built on the Essence,’ LG’s campaign brings together the idea that the best designed consumer electronics and appliances have many similarities with beautiful architectures.

“LG SIGNATURE IN THE CITY”

The founder of architecture and legendary designer, Hugo Alvar Henrik Aalto once said that “beauty is the harmony of purpose and form.” This impressive copy tells us to what extent architecture can be functional and beautiful by pursuing the art of essence.

The campaign captures the audience’s attention by boldly featuring consumer electronics and appliances in front of city landmarks. This composition creates a dramatic atmosphere, yet maximizes the aesthetic beauty of the products. The black and white image and melodious sound add classiness to the ultra-premium LG SIGNATURE brand.

LG SIGNATURE Refrigerator in Paris

‘Grande Arche’

The Grande Arche is symbolic of Paris, both in name and reality. As one of Paris’s most recent contributions to the city’s collection of monumental architecture, the Grande Arche was erected in 1989 to commemorate the French Revolution’s bicentennial anniversary. It proclaims the importance of France’s financial capital La Défense.

In the prolongation of the Arc de Triomphe du Carrousel and the Arc de Triomphe de l’Étoile, the Grande Arche completes the line of monuments that forms Pasris’s Axe historique.

Nicknamed an ‘open window to the world,’ the Grande Arche shares similarities with the translucent door panels of LG SIGNATURE refrigerator’s InstaView Door-in-Door™ SIGNATURE refrigerator. While the Grande Arche demonstrates the essence of Paris, including its history and time, the LG SIGNATURE refrigerator keeps freshness (which is the essence & purpose of a refrigerator) of every day foods at eye level.

LG SIGNATURE OLED TV in New York

‘Four World Trade Center’

Opened to the public in 2014, Four World Trade Center is located on the original World Trade Center site. The full tower is wrapped in glass panels, making it seem like one giant piece of glass art. This is similar to the LG SIGNATURE OLED TV’s remarkable Picture-on-Glass design that mounts a super thin 2.57 mm OLED panel.

LG SIGNATURE Washing Machine in Stuttgart

‘State University of Music and Performing Arts’

State University of Music and Performing Arts located in Stuttgart, widely known as the economic and cultural center of Germany, is designed by James Stirling, one of the most famous architects of the 20th century. This architecture resembles the LG SIGNATURE washing machine, which possesses timeless beauty and was virtually designed upon the motif of simple geometry, only adding a circular and two rectangular shapes. Using imagery of a ‘Moon Setting on the Lake,’ the LG SIGNATURE washing machine satisfies both innovative and emotional design.

LG SIGNATURE Air Purifier in London

’30 St Mary Axe’

Overtaking the Tate Modern and British Museum, 30 St Mary Axe has become one of the most iconic structures in London. An instantly recognizable addition to the city’s skyline and due to its resemblance to a cucumber, 30 St Mary Axe is more often known as the ‘The Gherkin’. Designed by Sir Norman Foster, this building is London’s first ecological tall building. Features that help save electricity, as well as having a unique system for natural ventilation, and other sustainable air conditioning systems make it a perfect match for the LG SIGNATURE purifier.

Under the umbrella theme of the Art of Essence, LG SIGNATURE enters into the world of sophisticated architecture of Metropolitan Cities.

With the commercial film, LG will also feature a series of high-profile launching events to be held in major cities across the globe with the aim of increasing brand awareness and illustrating technology and innovation alongside sophistication and class.

So, keep an eye out for LG SIGNATURE’s next global move.

LG TAKES THE MULTIMEDIA MOBILE EXPERIENCE TO THE NEXT LEVEL WITH V20

The front and rear view of the LG V20 in Titan

Enhanced Features Include Steady Record 2.0, Front and Rear
Wide Angle Cameras, Hi-Fi Quad DAC, Android Nougat OS

SEOUL, Sept. 7, 2016 — LG Electronics (LG) today unveiled the V20, the latest in its V series of smartphones, delivering the highest multimedia capabilities available in a mobile device. The V20 boasts new features including Steady Record 2.0, Hi-Fi Quad DAC, HD Audio Recorder and front and rear wide-angle lens cameras to deliver best-in-class performance. It is also the world’s first smartphone to come preloaded with Android 7.0 Nougat OS and the new Google In Apps phone search function.

The LG V series is a premium flagship smartphone line designed to provide users with the best video and audio experience. LG looked at the customers of the V10 and examined what they wanted and needed and determined that the V20 should be developed with “storytellers” in mind – for anyone who has something to say, anyone who has an experience to share.

Delivering Share-worthy, Crisp, Clear Videos

Steady Record 2.0

The LG V20, powered by the Qualcomm^® Snapdragon™ 820 processor with X12 LTE, introduces Steady Record 2.0, leveraging Qualcomm Technologies’ electronic image stabilization (EIS) 3.0 to record sharper video footage while neutralizing shaky images. The gyro-based EIS improves sync accuracy between the image and the gyro by reducing sync latency to only 50 microseconds. EIS is complemented by digital image stabilization (DIS) which further improves video quality in post-processing by adjusting objects across frames and minimizing distortion caused by rolling shutter for smoother action.

Hi-Fi Video Recording

LG V20 owners can record Hi-Fi videos and manually control the settings for perfect audio quality using options such as Low Cut Filter (LCF) that removes unwanted background noise and Limiter (LMT) that sets recording distance. The LCF reduces background noise while the LMT zeroes in on voices the user wants to record. The V20 also captures audio using 24-bit / 48 kHz Linear Pulse Code Modulation (LPCM), the same format used in professional video equipment.

The Purest Audio Experience

Hi-Fi Quad DAC

The V20 is the world’s first smartphone to feature a 32-bit Hi-Fi Quad DAC, powered by ESS Technology, designers of high-performance audio products. Powered by ESS SABRE ES9218, the Quad DAC in the V20 delivers clearer sound by minimizing distortion and ambient noise by up to 50 percent. With 75-stage fine volume and L/R balance controls as well as support for lossless music formats including FLAC, DSD, AIFF and ALAC, the V20 delivers high-quality sound to any pair of earphones.

HD Audio Recorder

The HD Audio Recorder represents the next level of sound recording. This feature lets users capture studio quality audio with a wider dynamic frequency range using three high AOP microphones to record incredible sound that surpass audio recordings on conventional smartphones. With Studio Mode, manually control sound with easy-to-use keys similar to ones found in video cameras and use Music Recorded to create high quality audio suitable for auditions by recording singing voices over existing music.

In an effort to further enhance audio functions and design, LG continues its collaboration with B&O PLAY. The result in the LG V20 is a natural, balanced sound, reflecting B&O PLAY’s acoustic engineering philosophy.¹

Capture It All and More

Front/Rear Wide Angle Lens

The wide angle capabilities of the front and rear cameras capture photos with an inclusive background, meaning users get more in the frame and leave nothing out. The 5MP front camera with a 120-degree lens expands the selfie experience to take bigger pictures with even more friends. The 8MP rear camera with its 135-degree lens is perfect for taking pictures in front of a gorgeous vista or inside a gigantic stadium. The large aperture standard angle lens captures sharp images at a maximum of 16MP with its 75-degree lens.

Auto Shot

The Auto Shot Function on the front camera produces perfect selfies with its face detection feature, which triggers the shot when the subject is ready and smiling. There is no need to press the shutter button, which usually increases camera shake and the likelihood of a blurred shot.

Hybrid Auto Focus

The V20’s Hybrid Auto Focus (HAF) ensures a sharp picture every time. A fast and stable auto focus is delivered in any environment by integrating three AF mechanisms – Laser Detection AF, Phase Detection AF and Contrast AF – for both videos and photos. The V20 determines if LDAF or PDAF is best for a particular shot and then refines the focus with Contrast AF. Users can take full advantage of the V20 when captufiring sharp images of friends or family in action, in any lighting conditions.

Gives You More of What You Love

Second Screen

The popular Second Screen feature that was first introduced on the V10 has improved in visibility. With double the brightness and 50 percent larger font size compared to the V10, the smaller display located above the main display allows users to easily view notifications and alerts in outdoor situations at a glance.

Now with the Expandable Notifications feature, users can tap a button on the Second Screen to enlarge notifications in order to check long messages at a glance and quickly send a reply or share information.

LG UX 5.0+

The LG V20 comes with the mobile user interface LG UX 5.0+ to make it easier to use the multimedia functions tailored to customer needs. The LG UX 5.0+ is an upgraded version of the LG UX 5.0 first introduced on the LG G5. It is also the world’s first smartphone interface to run on Android 7.0 Nougat.

The LG V20 also features Multi-window to display two apps at once in a split screen allowing users to drag text, images, and files from one app to another. The combination of these advancements together with the 5.7-inch main IPS Quantum Display offers the best in multitasking capabilities.²

In Apps

The LG V20 is the world’s first phone to showcase Google’s In Apps. The new search mode featured in the Google app, helps users find content not only from built-in apps including contacts, emails, text messages and photos, but also from user-installed apps. It also enables users to discover recently accessed apps, people to get in touch with, messages to read or activity across apps without having to type a query.

Premium Design in a Durable Body

Premium Materials

To achieve both a sophisticated look and solid durability, LG uses lightweight aluminum, together with a new silicon-based material. AL6013 metal, found in aircraft, sailboats and mountain bikes, was selected to cover the back of the phone due to its sturdy but light properties. If dropped, the top and bottom of the phone are protected from damage by Silicone Polycarbonate (Si-PC). This innovative material, found in helmets, reduces shocks by more than 20 percent compared to conventional materials.

Durability

The LG V20 has also passed the MIL-STD 810G Transit Drop Test for durability conducted by an independent laboratory that conforms to U.S. military standards. The test determined that the V20 could withstand shocks and still function when dropped repeatedly from a height of four feet and landing in various positions, including the front, back, sides and corners.

“The LG V20 is designed to offer customers a more dynamic experience by building on the most popular video and audio features of the V series,” said Juno Cho, president of LG Electronics and Mobile Communications Company. “With the LG V20, we are giving our customers more of everything they love and less of anything they don’t need to set a new standard for premium smartphones.”

The LG V20 will be available in Korea starting this month followed by other regions. Information regarding other markets and launch dates will be announced locally in the weeks to come.

Key Specifications:³

Chipset: Qualcomm^® Snapdragon™ 820 Processor
Display: Main 5.7-inch QHD IPS Quantum Display (2560 x 1440 / 513ppi) /
Secondary IPS Quantum Display (160 x 1040 / 513ppi)
Memory: 4GB LPDDR4 RAM / 64GB UFS ROM / microSD (up to 2TB)
Camera: Front 5MP with F1.9 Aperture (Wide Angle) / Rear 16MP with F1.8 Aperture OIS (Standard Angle) and 8MP with F2.4 Aperture (Wide Angle)
Battery: 3200mAh (removable)
Operating System: Android 7.0 Nougat
Size: 159.7 x 78.1 x 7.6mm
Network: LTE-A 3 Band CA
Connectivity: X12 LTE (up to 600 Mbps LTE Category 12 with 3x Carrier Aggregation) / Wi-Fi (802.11 a, b, g, n, ac) / USB Type-C / Bluetooth 4.2 BLE / NFC
Colors: Titan / Silver / Pink
Others: Hi-Fi Video Recording / Steady Record 2.0 / HD Audio Recorder / Studio Mode / High AOP Mic / Second Screen / 32-bit Hi-Fi Quad DAC / In Apps / B&O Collaboration / Fingerprint Scanner / Qualcomm^® Quick Charge™ 3.0

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¹ B&O PLAY collaboration edition available in specific markets only.
²View video at https://youtu.be/u8gf32H1WOs
³Specification may vary depending on the particular market.

Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Quick Charge is a trademark of Qualcomm Incorporated.
Qualcomm Snapdragon and Qualcomm Quick Charge are products of Qualcomm Technologies, Inc.

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LG IOT ECOSYSTEM EXPANDS CAPABILITIES WITH AMAZON COLLABORATION

Male and female models holding SmartThinQ™ Hub and SmartThinQ™ Sensors in their hands at LG booth in IFA 2019

Partnerships at Core of Smart Home Strategy for LG

BERLIN, Sep. 2, 2016 ― At IFA 2016 in Berlin starting today, LG Electronics (LG) will be demonstrating its expanding smart home ecosystem with more partnerships and collaborations, highlighted by its cooperation with Amazon, the world’s largest e-commerce retailer. With a strategy of Open Partnership, Open Platform, and Open Connectivity in the growing Internet of Things (IoT) field, LG is showcasing smart technology that actively understands consumer usage patterns and provides suitable solutions that cater to different user lifestyles.

As an example of its smart technology in the everyday world, LG will be demonstrating its Smart InstaView Door-in-Door™ refrigerator equipped with a 29-inch transparent Touch LCD screen at IFA. Powered by the Intel Compute Stick, a tiny computer with an Intel Atom^TM processor, this refrigerator can be used as both a monitor and a window to peek inside the fridge without opening the door using Knock-On, which makes the screen transparent with only two raps. The refrigerator shown at IFA 2016 will be capable of running various useful apps to view recipes, listen to music, watch videos and even shop online.

In Berlin, LG is also showcasing its intelligent LG SIGNATURE refrigerator that evolves to suit customers’ different lifestyles by picking up environmental and usage patterns through advanced sensor technology. This advanced appliance includes sensors for the door, humidity as well as external and internal temperature. The temperature sensor can tell when warm or hot food has been placed inside the refrigerator and adjusts the fan accordingly 30 percent faster cooling than conventional refrigerators.¹ The LG SIGNATURE refrigerator features 2.0 megapixel panoramic super-wide-lens internal camera to capture interior images from various angles that can be viewed on a smartphone by the user while grocery shopping.

At IFA 2016, LG will also be introducing a host of new IoT accessories including SmartThinQ Lightbulb, SmartThinQ Plug and SmartThinQ Motion Sensor that all work seamlessly with LG’s SmartThinQ Hub and Sensors.

“Collaborating with innovative industry leaders is our core strategy to make LG smart home solutions even more accessible and convenient to consumers,” said Jo Seong-jin, president of LG Electronics and Home Appliance & Air Solutions Company. “We believe that differentiating our IoT technology through openness and collaboration will benefit far more customers than a closed system.”

Visitors to the LG’s booth in Hall 18 of Messe Berlin during IFA 2016 will have a chance to experience LG’s newest smart home solutions for themselves.

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¹ Compared to LG’s conventional French door refrigerator models.

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WORLD’S LARGEST OLED TUNNEL WELCOMES VISITORS TO IFA WITH 450 MILLION BRILLIANT PIXELS

A wide-angle shot of the LG OLED Tunnel at IFA 2016

15 Meters of OLED Create Stunningly Immersive
Viewing Experience with Perfect Black and Vibrant Colors

BERLIN, Sep. 1, 2016 — LG Electronics (LG) is welcoming visitors to its IFA 2016 exhibition booth with an awe-inspiring and immersive OLED Tunnel measuring a record-breaking 5m tall, 7.4m wide and 15m in length. A total of 216 separate 55-inch curved OLED Signage displays were assembled to create the unique structure comprising 447,897,600 – nearly half a billion – pixels to display a collection of breathtaking scenes including Iceland’s Aurora Borealis, underwater ecosystems and deep space footage.

A video titled “From Black to Black” was produced by LG to include footage that accentuate the lifelike colors and the ability to recreate the miniscule details of life which LG’s OLED technology delivers. The footage includes the black ocean with effervescent jellyfish and the gentle movement of whales, as well as scenes from deep black space and the brilliant northern lights on a black sky. LG captured footage of Iceland’s Northern Lights using 14 separate 8K cameras to record every detail and movement as accurately as possible.

Other video clips such as underwater scenes and shots taken from space will create a fully immersive environment for visitors, making them feel as if they are swimming in the ocean or floating in the Milky Way. At IFA, attendees will have the chance to see how closely the advanced technology of OLED can recreate the great outdoors inside an exhibition hall.

The impressive scale of the display tunnel is made possible by OLED’s ultra-thin, highly flexible lightweight panels. OLED displays can be custom bent to concave or convex formations without any picture quality distortion, allowing for spectacular digital installations such as immersive tunnel-like environments. Each OLED pixel can switch itself on and off, eliminating the need for backlighting. OLED TVs have the ability to render true black and infinite contrast ratio that delivers vibrant, eye-popping color and wide viewing angles.

LG has a history behind big show attractions, with LG earning a Red Dot Award in Spatial Communication for its dome-shaped OLED installations at CES 2016 (view video at https://youtu.be/AdnadJK2DTU).

“It was 50 years ago this year that LG produced its first television and our OLED Tunnel at IFA 2016 is designed to celebrate this milestone with another milestone – the coming of OLED TV,” said Brian Kwon, president of LG Home Entertainment Company. “We’re offering visitors to our booth at IFA the opportunity to experience OLED’s revolutionary image rendering capability complete with perfect black, infinite contrast ratio and realistic colors from any angle.”

Visitors to IFA are encouraged to stop by LG’s booth in Hall 18 of Messe Berlin from September 2-7 to personally experience LG’s OLED TVs on display. To enjoy the experience offered by LG OLED Tunnel, please visit https://youtu.be/xii0-VJ_mOg.

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LG V20, WORLD’S FIRST PHONE TO SHOWCASE GOOGLE’S NEW MODE TO SEARCH IN YOUR APPS

New Search Mode Lets You Find Anything from All Your Apps in One Place

SEOUL, Aug 31, 2016 — LG Electronics (LG) announced today that LG V20, its latest premium smartphone to be unveiled next week, will be the world’s first phone to showcase Google’s In Apps.

The new search mode featured in the Google app, helps users find content not only from built-in apps including contacts, emails, text messages and photos, but also from user-installed apps. In Apps also enables users to discover recently accessed apps, people to get in touch with, messages to read or activity across apps without having to type a query.

A shortcut to In Apps is featured on the home screen and Second Screen of the V20, putting user’s contacts, messages and other app content only one tap away. The Second Screen, an inset display above the main display of the V20 that works independently, can be set as a dedicated launching area for shortcuts of the user’s favorite apps, allowing them to launch In Apps even while watching videos.

“As smartphone features become increasingly diverse, a growing number of smartphone users are willing to search for more information saved on their mobile devices,” said Juno Cho, president of LG Electronics and Mobile Communications Company. “The V20 combined with Google’s evolving search tools will allow users to search for information they need faster in a more convenient and smart manner.”

The V20 is also the first new device in the world that comes with the Android 7.0 Nougat operating system preloaded.

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LG EXPANDS CENTUM SYSTEM LINEUP FOR EUROPE

LG Centum System™ front-load washing machine in white color

Wider Selection of Centum System™ Appliances Put
Spotlight on Durability and Energy Efficiency at IFA 2016

SEOUL, Aug. 31, 2016 — LG Electronics’ über-efficient Centum System™ equipped washing machine developed for European consumers will be joined by a new Centum System refrigerator to be on display at IFA 2016 in Berlin. With enhanced core technologies – the Inverter Direct Drive Motor in the washing machine and Inverter Linear Compressor in the refrigerator – reliability and energy efficiency of the appliances are measurably increased.

LG’s Centum System washing machine offers benefits designed to meet the needs of European consumers. The increased efficiency reduces energy consumption to 60 percent below the threshold required for A+++ certification, the highest energy efficiency rating in Europe. The washing machine uses an advanced damping system similar to those found in automobiles to cut down noise to just 67dB. LG is backing up its core technologies with the industry’s first 20-year warranty.

The inclusion of TurboWash™ allows for the completion of an entire wash cycle in just 49 minutes. Efficiency also extends to water and energy consumption, with TurboWash using 17 percent less of each per cycle compared to models without the feature.¹ LG will also showcase its lineup of dryer and washer-dryer equipped with Centum System technology at IFA.

LG will also introduce an array of refrigerators implementing the outstanding Centum System. The latest bottom-freezer refrigerator unveiled at IFA boasts an impressive energy efficiency rating of A+++ -30% while the side-by-side model scored A+++ -10 % by employing the innovative Inverter Linear Compressor. In addition, The German scientific and technical association Verband der Elektrotechnik Elektronik Informationstechnik (VDE) certified the 20-year lifespan of the Inverter Linear compressor.²

The world’s tallest house of cards was built on top of a running Centum System washing machine to highlight its low vibration with the online video documenting the record achieving process receiving over 100 million views across all key social media sites (https://youtu.be/97SVzMNOjlY). LG also set a new record by using 18,072 bulbs to create the world’s largest lightbulb image, illuminating it using the energy saved by a single Centum System refrigerator in one year (http://youtu.be/P-dAC06a3nU).³

“The Guinness World Records™ are acknowledgments we wear with pride because they help convey the message that our Centum System technology is second to none,” said Jo Seong-jin, president of LG Electronics and Home Appliance & Air Solution Company. “As LG continues to expand the reach of our appliances in the European market, IFA will play an important role in that strategy.”

Attendees of IFA 2016 are encouraged to stop by the LG booth in Hall 18 of Messe Berlin to see LG’s innovative home appliances up close.

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¹ Test conducted in LG Lab based on Cotton cycle, 40℃, 1400rpm, 6kg comparison between LG models.

² Testing conducted according to LG’s internal accelerated 20 year life-test protocol. Results based on laboratory tests considering accelerated and proper use conditions. Estimated life span does not constitute any kind of warranty whatsoever.

³ Energy savings from Centum System™ refrigerator in one year estimated at 198.8kwh, equivalent to the energy requirements of 18,072 lightbulbs in one hour. Figures based on minimum energy requirement of LG GBB60 series to achieve A+ and A+++-20% energy efficiency rating (based on EU Regulation No. 1060/2010). Actual energy savings may vary depending on individual customer usage patterns.

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LG, GLOBAL LEADER IN 21:9 ASPECT MONITORS, TO UNVEIL LATEST INNOVATIVE LINEUP AT IFA

Three LG 2016 21:9 UltraWide monitors on display

LG to Showcase World’s Largest¹ 21:9 UltraWide^TM Monitor
and First 144Hz IPS 21:9 UltraWide^TM Gaming Monitor

SEOUL, Aug. 30, 2016 — LG Electronics (LG), the industry leader in wide 21:9 aspect monitors for three consecutive years, is prepared to unveil two new 21:9 UltraWide^TM monitors at IFA 2016 in Berlin. The 38-inch UltraWide^TM curved monitor (model 38UC99) and 144Hz IPS 21:9 Curved UltraWide^TM gaming monitor (34UC79G) represent significant advances in display innovation. Both monitors boast classic features that LG’s 21:9 UltraWide^TM monitors have become famous for, such as wide field of view, vivid color rendering as well as ease of usability.

Offering unrivaled screen real-estate, model 38UC99 is ideal for tasks that require attention to details. In addition to its roomy design, this monitor’s advanced IPS UltraWide QHD+ (3840 x 1600) resolution and wide color gamut covering 99 percent of the sRGB color space make the 38UC99 a natural choice for anyone who takes visual performance seriously. The monitor boasts crystal clear immersive picture quality alongside a number of convenience enhancing features, creating an unparalleled user experience. These factors make the 38UC99 the perfect workstation monitor for visual content creators, data crunchers and other multitasking professionals.

As the first UltraWide™ monitor to feature a USB Type-C^TMport, the 38UC99 offers a peek at the future of connectivity. The advanced port allows users to transmit content and data as well as charge another device such as a smartphone or laptop at the same time, all with single code helping eliminate clutter. The monitor also includes capabilities to customize display options with just a few clicks of the mouse and store customized color settings with the easy-to-use Onscreen Control software and My Display Preset.

And the 38UC99 is just as suitable for entertainment as it is for workplace efficiency. With two 10W built-in Bluetooth compatible speakers, the 38UC99 offers Rich Bass audio output in the 85Hz bass range. This impressive audio system improves the entire user experience with its deep, rich sound. The one millisecond Motion Blur Reduction feature streamlines gameplay by minimizing afterimages that often occur in fast-paced games.

As the world’s first 144Hz IPS 21:9 Curved UltraWide^TM gaming monitor, the 34UC79G combines a blindingly fast refresh rate with advanced one millisecond Motion Blur Reduction. The monitor boasts seamless image transitions without annoying afterimages and the IPS display delivers accurate color expression from any angle without distortion. With features such as Black Stabilizer and Dynamic Action Sync, the 34UC79G is specifically designed to meet the needs of today’s gamers. Black Stabilizer provides extra clear contrast, allowing viewers to detect darker objects hidden in hard to see areas. Dynamic Action Sync reduces input lag so that users can enjoy fast-paced gameplay without any delays. What’s more, the inclusion of AMD FreeSync^TM offers smooth gameplay without any stuttering or screen tearing.

The monitor also offers a crosshair option which adds a fixed target to the center of the screen to increase accuracy during FPS games and a mouse line hook to prevent drag resistance caused by the mouse’s cable. With the monitor’s curved shape and immersive 21:9 aspect ratio, the 34UC79G presents a world-class gaming experience for fans of FPS, RTS or MMORPG.

34UC79G also includes a number of practical design features fit well into gaming station setup without hindering gaming such as tilting, adjusting the height and the mouse line hook which minimizes tangled cords.

“With tablets and smartphones at their disposal, consumers today don’t feel shackled to their desks anymore so it’s more important than ever that their monitors offer additional user benefits and conveniences,” said Brian Kwon, president of LG Home Entertainment Company. “LG is the number one brand in the 21:9 monitor space because we were first to recognize that consumers are adopting a new way of working and playing that put them ahead of the competition whether that’s working or playing.”

Visitors to the LG booth (Hall 18) at IFA 2016 will be able to experience LG’s new 21:9 UltraWide^TM monitors for themselves from September 2-7.

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¹Based on internal survey of 21:9 monitor models available for purchase as of August 2016.

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LG SUGGESTS WAYS TO UNLEASH KITCHEN POTENTIAL AT IFA 2016

Front view of the LG SIGNATURE InstaView Door-in-door™ refrigerator

Company to Display Full Lineup of Premium Kitchen
Appliances that Redefine Kitchen Spaces with Sophistication and Class

SEOUL, Aug. 29, 2016 — LG Electronics (LG) is putting its premium kitchen appliances on full display at IFA 2016. The company will feature its innovative and popular appliances for the kitchen that work perfectly together to create a total solution center.

LG’s improved Door-in-Door™ refrigerator has been designed to make access to frequently selected foods and organizing items easier. The ergonomic design eliminates the need to constantly open entire compartments, reducing cold air loss by up to 41 percent¹ while the Square Pocket Handle and Hidden Button allow for easier access to the storage space. The water dispenser has been enhanced for better performance and NatureFRESH keeps specific foods fresh longer by maintaining suitable humidity and temperature levels. And now with Dual Door-in-Door™, users have the convenience of two separate accessible compartments for even easier access to their favorite food items.

The InstaView Door-in-Door™ feature first introduced in the LG SIGNATURE refrigerator is now also available in LG’s French-door and Side-by-Side models. Knock-On instantly makes the tinted outer window of the InstaView Door-in-Door refrigerator transparent, allowing users to view the items stored inside the refrigerator without opening the door to reduce cold air loss. The refrigerator’s Wi-Fi Eclipse Display shows the temperature inside the refrigerator and freezer while the display panel also streamlines operation and contributes to the refrigerator’s aesthetic design.

The NeoChef™ microwave is equipped with an easy and intuitive UI for enhanced user-convenience. The glossy front panel combined with a refined matte exterior highlights the minimalistic design which allows the NeoChef to seamlessly blend in with the décor of any kitchen. Moreover, LG’s Smart Inverter technology reduces cooking time while making it easier for home chefs to create tastier, healthier dishes. The technology’s linear power control ensures that food can be reheated or defrosted more evenly, also contributing to lower cooking times. The Smart Inverter also allows for creative uses, such as yogurt making, melting chocolate or butter and dough proofing. The Anti-Bacterial EasyClean™ Coating inside NeoChef eliminates 99.99 percent² of harmful bacteria with just three wipes.

Not to be outdone, LG’s Speed Oven+ employs steam cooking and InfraredHeating™ technology to shorten cooking times while creating dishes that are crispy on the outside and juicy on the inside, locking in the flavor of every ingredient. As the first LG Speed Oven+ to be equipped with Smart Inverter technology, this kitchen favorite allows for customized power control that makes cooking a diverse array of dishes easier. The well thought out user interface offers a wide range of pre-set modes to help prepare the family’s favorite dishes with a minimum of fuss and preparation.

With LG’s SteamClean™ dishwasher, homeowners can clean their tableware more effectively with fewer water spots. TrueSteam™ utilizes a high-temperature cloud of hot vapor to soak the dishes thoroughly, dissolving even the toughest food residue. QuadWash™ arms combine with Inverter Direct Drive motor technology to spray streams of water at the intensity for the coverage. What’s more, the Inverter Direct Drive motor is backed up by a 10-year warranty, one of the best in the industry.

“IFA is a great venue for showcasing our newest home appliances because this is where the best in the industry all come together,” said Jo Seong-jin, president of LG Electronics and Home Appliance & Air Solution Company. “LG’s advanced kitchen appliances are second to none when it comes to the modern consumer’s home dining experience.”

Visitors to Hall 18 of Messe Berlin during IFA 2016 will have a chance to see LG’s newest dining solutions for themselves.

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¹ Based on Intertek testing of refrigerator models SX5534WB, GR-S632GLRC and LFX3194ST/02 according to LG internal testing method measuring percentage reduction in exchange rate of air when opening Door-in-Door compared to the refrigerator door for 10 seconds. Results may vary by model and duration of the door opening.

² Escherichia coli and Staphylococcus aureus elimination test performed by inspection, verification, testing and certification company SGS.

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NEWEST LG OLED TVS COMPATIBLE WITH FULL RANGE OF HDR TECHNOLOGIES

LG Shows How HDR Brings Vivid Images to Life by
Demonstrating Compatibility with Three Different HDR Formats

SEOUL, Aug. 26, 2016 — LG Electronics (LG) has partnered with a number of high-profile broadcasters and content providers to demonstrate the power of HDR technology at the company’s IFA 2016 stand in Berlin. The demonstration is designed to highlight LG’s leadership in the global TV industry, offering visitors the chance to experience HDR content on LG OLED TVs firsthand. Visitors to LG’s booth will be able to experience content remastered using both Dolby Vision^TM HDR and HDR10 as well as Hybrid Log Gamma (HLG) technology.

Already, LG OLED TVs support both the open-format HDR10 and Dolby Vision^TM, the preferred format for filmmakers and content providers. All the major studios have committed to support Dolby Vision^TM for cinematic movies and many content providers have made it their default format for streaming services.

LG and its partners will hold several HDR demonstrations at IFA, one which will involve the transmission of HLG content utilizing ASTRA’s satellite network and the British Broadcasting Corporation’s (BBC) terrestrial broadcasting system. HLG is a new HDR standard jointly developed by the BBC and NHK of Japan that utilizes a single distribution bitstream which can be decoded by both dedicated HDR receivers and legacy non-HDR receivers. This new standard is designed to enable broadcasters to send HDR transmissions over cable and to provide streaming live content, making HLG an excellent choice for broadcast HDR services.

Also at IFA 2016, LG will be the first to publicly demonstrate HDR technology combining High Frame Rate (HFR) with HLG content. LG will team up with the BBC and the European Broadcasting Union to demonstrate HFR HLG content that is compatible with both MPEG DASH (IP streaming) and DVB-T2 transmission systems. HFR is a new technology that enhances the quality of Ultra HD images by delivering ing up to 100/120 frames per second. This enhanced frame rate translates to smoother, more realistic onscreen movements.

“With unprecedented technological flexibility, LG OLED TVs offer the most advanced HDR capabilities on the market today as well as into the future,” said Brian Kwon, president of LG Home Entertainment Company. “Future HDR technology will allow a wider range of consumers to experience rich HDR content regardless of the format employed.”

Attendees of IFA 2016 are encouraged to visit LG’s booth in Hall 18 of Messe Berlin from September 2-7 to experience HDR content on OLED TVs for themselves.

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LG TO SHOWCASE FULL LINEUP OF TOTAL CLOTHING CARE SOLUTIONS AT IFA 2016

LG Styler and set of TWINWash™ washing machine and dryer fitted into a utility room.

Innovative Appliances Cover All Consumer Needs
from Washing and Drying to Sanitizing

SEOUL, Aug. 25, 2016 — LG Electronics (LG) will showcase its latest innovations in clothing care technology at IFA 2016. Featured among the lineup will be an all new TWINWash™ washing machine along with the efficient and durable Centum System™ washer, LG SIGNATURE washer-dryer and the LG Styler.

LG’s redesigned 12kg capacity TWINWash is aesthetically related to the ultra-premium LG SIGNATURE washing machine. The roomy main washer handles the bulk of the laundry, while the TWINWash Mini can be set to run a different, smaller wash cycle. The ergonomic and elegant unit features a full touch LED display embedded in the glass door and sleek black tempered glass on the exterior which repels fingerprints and corrosion.

For consumers who put a premium on energy-efficiency and durability, LG’s Centum System lineup of washers, dryers and washer-dryer combinations is a great solution. Both the washer and the dryer offer energy efficiency ratings of A+++ -60% and A+++ -10%, respectively. With a new damping system consisting of shock and vibration absorbers, the Centum System washer’s noise level in spin mode is a very low 67dB¹. The low vibration Inverter Direct Drive motor at the heart of Centum washing machines is backed by an industry leading 20-year warranty.

The LG SIGNATURE washer-dryer employs the first inverter heat pump technology in the industry to achieve energy efficiency of A-50% without impacting cleaning performance. And with the SmartThinQ Wi-Fi Control app, LG SIGNATURE washer-dryer owners can get updates on the completion or progress of wash cycles via their smartphones.

The second generation LG Styler with LG TrueSteam™ technology sanitizes clothes, removes wrinkles and unpleasant odors with ease, leaving clothes smelling fresh. Another convenient feature, Moving Hanger, gently shakes clothes to further eliminate wrinkles during the steam cycle. And with Easy Pants Crease Care, your slacks will always look like they came straight from the dry cleaner.

“The living solutions we’ll be bringing to IFA this year takes personal clothing care to the next level, from washing to drying and even sanitizing,” said Simon Jeon, senior vice president of the washing machine division at LG Home Apliance & Air Solution Company. “This is the kind of innovative approach that has propelled LG to the head of the global home appliance industry.”

Visitors to the LG booth in Hall 18 of Messe Berlin during IFA 2016 will have a chance to experience the new clothing care products firsthand.

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¹ Tested by LG lab in accordance with IEC standards. Based on a 12kg load of laundry on Cotton Large cycle spinning at 1400RPM.

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LG SIGNATURE TO MAKE EUROPEAN DEBUT AT IFA 2016

LG SIGNATURE Products Showcased with Art Pieces
in Beautifully Constructed Architecture

SEOUL, Aug. 25, 2016 — LG Electronics will launch its premium brand, LG SIGNATURE, to European customers via an art exhibition at IFA 2016 in Berlin. Titled The Art of Essence, the gallery on the grounds of Messe Berlin will represent LG SIGNATURE’s design philosophy and the products’ core essence of sophistication and class.

To introduce the LG SIGNATURE brand to Europe in a unique and artistic way, LG partnered with accomplished artists and architects who could help tell the LG SIGNATURE story in an interesting style. The art pieces as a backdrop for the products are the result of LG’s collaboration with London based collective, Jason Bruges Studio.

Jason Bruges Studio is internationally renowned for producing innovative installations, interventions and ground breaking works. Considered a pioneer of this hybrid in-between space, Jason Bruges Studio has created aesthetical and physical metaphors for the LG SIGNATURE products. Drawing on this experience, Jason Bruges Studio thoughtfully crafted a multisensory and dynamic experience that conveys each LG SIGNATURE product’s essence into lighting, movement and sound.

“LG SIGNATURE was conceived with the idea of bringing out each product’s essence so it is quite fitting that the European debut of this collection takes place in an artistic setting,” said Brian Na, global marketing officer at LG Electronics. “We’re very fortunate to have accomplished artist Jason Bruges’ creations in this unique space as a backdrop for launching our most premium brand in Europe”.

Bruges’ contributions to the exhibition establishes an artistic mood that serves to position LG SIGNATURE as a brand that appeals to the refined sensibilities of consumers who want the very best out of life. The LG SIGNATURE gallery will be located in a 1,375m² area of the garden adjacent to LG’s booth in Hall 18 of Messe Berlin to be open to all IFA attendees.

“I was excited to work on this art project because I was inspired by the minimalism of the products and by the phenomena and basic essence by which they function,” said Bruges. “By reinterpreting each product using aspects of timeless aesthetics, it is my hope that we were able to capture the artistic qualities of each of these beautiful appliances.”

For more information on LG SIGNATURE gallery and LG’s newest premium brand, please visit https://youtu.be/_0YdVID7r14 and www.LGSIGNATURE.com.

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LG Newsroom