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LG COMPANIES HONORED WITH GM’S 2015 OVERDRIVE AWARD

LG Electronics and LG Chem Recognized for Contribution Toward Chevy’s EV Program

A picture of GM’s (General Motors) prestigious Overdrive Award at the 2015 Supplier of the Year event, awarded to the LG Vehicle Components Company and LG CHEM for their electric vehicle (EV) efforts.

SEOUL, Mar. 11, 2016 ― LG Electronics’ Vehicle Components Company and LG Chem received GM’s prestigious Overdrive Award on March 10 at the 2015 Supplier of the Year event held at the Cobo Center in Detroit. LG was recognized by General Motors (GM) for its work supplying innovative automotive technology and vehicle components toward its electric vehicle (EV) efforts.

Overdrive Awards are bestowed by a panel of experts from GM’s purchasing, engineering, quality control, manufacturing and logistics teams every year to the company’s top four partners. Winners are based on the level and quality of technical innovation, product quality and competitive pricing.

LG has had a long standing partnership with GM, supplying the company with batteries for GM’s first generation Volt in 2010, as well as the 2014 Spark EV and the all new Bolt EV. This partnership has been solidified with GM selecting LG Chem as Supplier of the Year for six consecutive years. LG Chem’s close partnership with GM was highlighted in 2010 when the LG company was honored by GM with the title, Corporation of the Year.

“We are extremely honored to receive this award as we believe it demonstrates the effectiveness of our long-term partnership with GM,” said Lee Woo-jong, President and CEO of the LG Electronic Vehicle Components Company. “Since establishing the Vehicle Components Company in 2013, LG has been very lucky to partner with world-class companies such as GM.”

 

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WITH LG 360 CAM AND GOOGLE STREET VIEW, SHARE AND ENJOY 360-DEGREE CONTENT WITH EASE

Compatible with Google Street View Content Standard, LG’s New G5-Friendly
Camera Aims to be Foundation for 360-Degree Mobile Ecosystem

The front view of the LG G5 and the LG 360 CAM, both in Silver

SEOUL, Mar. 3, 2016 — With the announcement of the LG 360 CAM at Mobile World Congress last week, LG Electronics (LG) expects to see an increase in interest in creating and sharing 360-degree visual content using mobile devices. With the introduction of affordable, consumer-friendly devices such as the upcoming LG 360 CAM and the G5 smartphone, creating and sharing 360-degree content will be as easy as pressing a button.

While many phones and point-and-shoot cameras have a panorama mode, 360-degree spherical images and videos take visuals even further by including everything in the scene, including the ground and the sky. With its compact, portable size and high-resolution images, the LG 360 CAM is one of the first imaging devices to take advantage of the growing trend of 360-degree content creation. In fact, this is the first camera from a smartphone manufacturer to be optimized for Google Street View with its support for the Google-backed Open Spherical Camera (OSC) API.

With the free Google Street View app installed on their iOS or Android smartphones, LG 360 CAM owners will be able to easily capture, upload and share their 360-degree content directly from their phones without having to convert or process their files into the appropriate format, a time-consuming process. LG 360 CAM features three embedded microphones and supports 5.1 channel surround sound recording. It is equipped with an internal battery with a capacity of 1,200mAh allowing for up to 70 minutes of video recording. With its microSD card slot, the camera can be extended to a maximum of 2TB.

“This announcement of the LG 360 CAM means a lot to over 500 million Street View users and all who loves to create and share 360-degree contents,” said Charles Armstrong, Product Manager of Google Street View. “With its capability to create 16MP images, the LG 360 CAM will be the most preferable choice for anyone to join in the fun of 360-degree content.”

“Until recently, creating 360-degree images and videos required expensive and heavy equipment out of the reach of everyday consumers,” said Kim Hong-joo, Vice President and Head of product planning at LG Mobile Communications Company. “LG 360 CAM will enable users to create their own content easily and share them freely in a way that nurtures a new mobile ecosystem within the LG Playground.”

Key Specifications:

  • Camera: 13MP Sensor x 2 (output pixel count 16MP)
  • Capture Modes: 360-degree Spherical / 180-degree Hemispherical
  • Size: 40 x 97 x 25mm (without cap)
  • Weight: 76.7g (without cap)
  • Sound: Microphone x 3 / 5.1 Channel Sound Recording
  • Battery: 1,200mAh
  • Memory: microSD (up to 2TB)
  • Connectivity: Wi-Fi / Bluetooth
  • Color: Silver

 

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LG EMERGES AS BIG WINNER AT iF DESIGN 2016 WITH RECORD NUMBER OF AWARDS

LG Again Raises the Standard for Korean Design
at Globally Recognized Industry Awards

The LG SIGNATURE refrigerator, LG SIGNATURE washing machine and the LG gram 15 all took home 2016 iF GOLD AWARDs.

SEOUL, Feb. 28, 2016 ― LG Electronics (LG) received a total of 28 awards at the iF Design Award 2016 setting the record for a Korean company. Three unique products from LG took home prestigious iF Gold Awards, with the LG SIGNATURE refrigerator and LG SIGNATURE washing machine winning their categories, while the LG SIGNATURE OLED TV and LG SIGNATURE air purifier were among the 25 LG products honored with iF Design Awards.

Dating back to 1953, the iF Design Awards is an international design competition organized by International Forum Design. This year, a total of 5,295 products entered the competition and 75 received awards for their design innovation. The prestigious iF Design Award is widely seen as among the top three global design awards along with the Reddot Design Award and IDEA (International Design Excellence Award).

The ingeniously designed LG SIGNATURE washing machine combines a 12kg front-load washer and a 2kg mini washer on the bottom to enhance wash efficiency. The LG SIGNATURE washing machine comes equipped with outstanding features such as a tempered glass door and a circular 7-inch touch display composed of high-grade enamel. These and other features help set the LG SIGNATURE washing machine apart from the competition.

The LG SIGNATURE refrigerator brings a number of innovations to refrigerator design, including the addition of a new minimalistic secret Door-in-Door™ compartment. The refrigerator also features a Knock-On feature which makes the opaque door transparent with two quick “knocks”. And the new Auto Door Open feature automatically opens the door when a person approaches the refrigerator, allowing for quick and easy access even with arms full of groceries.

LG’s third iF Gold went to the Gram 15 laptop (model 15Z960) which weighs only 980g while sporting a 15.6 inch (39.6 cm) screen. Extremely portable with a razor-thin thickness of only 16.8mm, the LG Gram 15 has been certified by the Korea Record Institute as the lightest laptop in its class.

In addition to its Gold Award recipients, 25 additional products from LG were honored with iF Design Awards, including the LG SIGNATURE OLED TV (model 65G6) with its 2.57mm-thin OLED panel. Judges were similarly impressed with the LG SIGNATURE Air Purifier and its transparent tempered glass body. Also recognized were LG’s curved UltraWide 21:9 monitor (model 34UC98) and ingeniously foldable Rolly Keyboard.

“LG takes design very seriously, and the awards for the LG SIGNATURE lineup and other LG products demonstrate our commitment to aesthetics.” said Noh Chang-ho, vice president and head of corporate design at LG Electronics. “We have a reputation for innovation and will continue to push the boundaries of design with our products”.

iF Gold Award Recipients

  • LG SIGNATURE Refrigerator
  • LG SIGNATURE Washing Machine
  • Gram 15

iF Design Award Recipients (Total 25 products)

  • LG SIGNATURE OLED TV (model 65G6)
  • OLED TV(model 65E6)
  • LG SIGNATURE Air Purifier (model AW141YAW)
  • Mini Beam LED Projector (model PW1500)
  • Portable Speaker (models P5, NP5550NC, NP5559NC)
  • Portable Speaker Strap (model NP5558MC)
  • Curved UltraWide 21:9 monitor (model 34UC98)
  • Monitor (model 24MP88)
  • All in one PC IPTV (model 27ST67)
  • Home IoT Hub (model IHU50)
  • LG G4
  • LG Zero (model C100)
  • LG Sound 360 (model PBS-C510)
  • Rolly Keyboard (model KBB-700 )
  • TONE Active (model HBS-850)
  • LG Watch Urbane 2nd Edition (model W200)
  • QuadBeat 3 Earphone (model HSS-F630)
  • Water Purifying Refrigerator with Door-in-Door™
  • Top-Loader Washer and Dryer
  • TWINWash™ Washer and Dryer
  • TWINWash™Mini
  • LG Speed Oven+
  • Signature Kitchen Suite
  • LG USP Pictogram
  • ESS(Energy Storage System)

 

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LG G5 & FRIENDS WIN AT MOBILE WORLD CONGRESS

LG’s Newest Smartphone Sweeps the Competition at the Mobile Industry ‘Oscars’

An LG promotor at MWC 2016 holds the LG G5 in her hand while standing behind 15 Best of MWC awards for the LG G5

BARCELONA, Feb. 25, 2016 ― LG Electronics amassed a total of 33 awards at Mobile World Congress (MWC) 2016 including the event’s top honor, Best Mobile Handsets & Devices Award, securing status as the most honored company at the show. The wins highlighted the Modular Type innovation behind LG’s latest flagship smartphone, the LG G5 and Friends, demonstrating that the company is at the forefront of mobile communications. LG G5 and Friends earned top honors from Android Authority, Digital Trends, Trusted Reviews and Ubergizmo, among others.

“The initial response to our new LG G5 has been phenomenal and rewards the effort our experts have made to create something genuinely innovative and unique in the smartphone space,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “The G5 and its Friends modules are aimed at giving consumers a more playful smartphone experience and these awards suggest that we have offered something truly different in the market.”

LG unveiled the G5 to a 2,000 strong crowd prior to the main MWC event to high acclaim. The flagship smartphone is a brand new design with a sleek, metal uni-body featuring a Slide-out Battery and a Modular Type design that gives a greater smartphone experience. Complete with LG Friends, a collection of companion devices, the G5 can be transformed into a digital camera, Hi-Fi player and more.

With an estimated 100,000 attendees, MWC 2016 is the mobile industry’s keynote event. Awards won by LG at MWC 2016 include:

GSM Association (GSMA)

Best Mobile Handsets & Devices – LG G5

4gnews

Major Revelação – LG G5

Alphr

Best Smartphone – LG G5

Android Authority

Best of MWC 2016 – LG G5 / LG Friends

Android Central

MWC Top Pick – LG G5 / LG Rolling Bot / LG 360 VR

Android Pit

Best Innovation – LG G5

BGR

MWC 2016 Winner – LG G5 / LG Rolling Bot

Chip Chick

Most Innovative – Rolling Bot

Digital Trends

Top Tech of 2016 Winner – LG G5

Top Tech of 2016 Audio – LG Hi-Fi Plus

Expert Reviews

Best of Innovation – LG G5

Best Smartphone – LG G5

Know Your Mobile

Best of Innovation – LG G5

Best Smartphone – LG G5

Men’s Health

Editor’s Choice – LG G5

MobileGeeks

Best Smartphone – LG G5

Most Innovative Company – LG Electronics

Slashgear

Best Smartphone – LG G5

Best Accessory – LG Rolling Bot

Techradar

Best in Show – LG G5 & Rolling Bot

Best Phone – LG G5

Best Wearable – LG 360 VR

Techspot

Best of MWC – LG G5

Tom’s Guide

Best of MWC – LG G5

Tom’s Hardware

Best of MWC – LG G5

Trusted Reviews

Best of MWC 2016 – LG G5 / Rolling Bot

Ubergizmo

Best of MWC – LG G5 / LG Friends

For more information about LG’s products at MWC 2016, please visit www.LGnewsroom.com/MWC2016.

 

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LG and Intel Develop and Pilot 5G Telematics Technology for Next Generation Cars

Working Together to Take a Leading Role in Advancing the Automobile

The logo of LG Electronics and Intel to commemorate a new partnership toward 5G TELEMATICS TECHNOLOGY FOR NEXT GENERATION CARS

BARCELONA, Feb. 22, 2016 — At Mobile World Congress in Barcelona, LG Electronics (LG) and Intel announced that they are collaborating to develop and pilot 5G-based telematics technology, the next generation of wireless technology for cars. LG and Intel will utilize research and development expertise and leadership from both companies with the intent to be first to market with 5G ready solutions. LG is the first company to supply telematics products that rely on LTE connectivity instead of older 2G or 3G based networks.

5G telematics delivers data more than 33 times faster than 4G LTE with latency expected to drop to about one tenth of current speeds. Software can be updated at high speeds through OTA (over-the-air) networks while videos and other multimedia content will see faster downloads through the car’s infotainment systems.

Powered by V2X (Vehicle to Everything) technology, 5G’s dramatically reduced latency is possible even when cars are travelling at high speeds. Communication from vehicle to vehicle, vehicle to infrastructure or vehicle to pedestrian through 5G can help prevent accidents for a safer driving experience.

By bringing together its potent Mobile Communications technology with the insight of its Vehicle Components division, LG has made significant strides to solidify its telematics leadership in the smart car industry. LG is the exclusive supplier of vehicle telematics for GM’s 4G LTE OnStar telematics system which has helped LG take the top position in automotive telematics with a market share of 30.1 percent in 2013, 30.3 percent in 2014 and 29.9 percent in 2015, according to Strategy Analytics.

“By working closely with Intel we hope to build upon our leadership with LG’s next generation of 5G telematics products,” said Kim Jin-yong, President of LG Electronics’ Vehicle Components In-Vehicle Infotainment Business Unit.

“LG is an important vehicle component supplier for the joint research and development of 5G telematics”, said Aicha Evans, corporate vice president and general manager of the Intel Communication and Devices Group. “We believe the combination of LG connectivity leadership and Intel expertise in connected cars, sensor fusion and distributed deep learning will deliver innovative 5G technology for the car.”

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LG DEBUTS THE G5, ITS FIRST EVER MODULAR SMARTPHONE

LG’s Newest Idea Revealed At Mobile World Congress 2016 Complete With Friends

 The front and back view of the LG G5 in Silver, Pink and Gold, with the Silver LG G5

BARCELONA, Feb. 21, 2016 — LG Electronics (LG) today unveiled its highly anticipated LG G5 smartphone, a brand new design with not only a sleek, metal uni-body featuring a Slide-out Battery and a Modular Type design that gives a greater smartphone experience. Complete with LG Friends, a collection of companion devices, the G5 can be transformed into a digital camera, Hi-Fi player and more.

Encased in a sleek metal aluminum body and Slide-out Battery to easily swap out a depleted battery for a fully charged one in seconds, the LG G5 surpasses the visual experience of its predecessor, the LG G4.

First, the G5’s 135-degree wide angle lens lets you choose between standard or wide angle lens to get more in the shot. Second, the AOD (always-on display) makes notifications just a glance away with the time, date and more available anytime without waking the G5. Third, the 3D Arc Glass featured in the smartphone’s 5.3-inch display creates a gentle curve and a smooth colorful metal surface through an advanced microdizing process which takes anodized aluminum to a whole new level.

Furthermore, the insulative antenna is invisibly integrated into the body without disrupting the seamless look of the metal uni-body. LG designers took the metal body concept one step further by adding a Shiny Cut edge for added contrast and a more comfortable grip.

LG’s First Modular Type Smartphone

LG’s innovative Modular Type design gives the LG G5 the ability to transform into a digital camera, Hi-Fi player and more all while keeping its traditional removable battery in a full metal uni-body design for the first time ever.

LG CAM Plus

The LG CAM Plus is a versatile camera module that can be attached through the battery slot to deliver a comfortable grip and convenient control of a standalone camera. The LG CAM Plus provides physical buttons for power, shutter, record, zoom, LED indicator and comfortable grip. It also offers intuitive auto focus and exposure lock, features usually found on standalone digital cameras. When attached to the LG G5, it provides an additional battery capacity of 1,200mAh to allow for longer shooting times for more fun and enjoyment.

LG Hi-Fi Plus with B&O PLAY

The LG Hi-Fi Plus with B&O PLAY is an innovative portable Hi-Fi DAC audio player developed in collaboration with B&O PLAY to meet the needs of those who seek to enjoy top-notch sounds that have traditionally only been available through high-end audio devices. LG Hi-Fi Plus with B&O PLAY stands out for its simple yet elegant Scandinavian design as well as premium sound technology. In addition to the 32-bit Hi-Fi DAC upsampling technology first introduced on the LG V10, LG Hi-Fi Plus with B&O PLAY also supports 32-bit 384KHz high-definition audio playback. LG Hi-Fi Plus with B&O PLAY can be used either as a module with the LG G5 or as a separate Hi-Fi DAC by connecting to any smartphone or PC.

Extreme Wide Angle Lens and Advanced UX

Reflecting LG’s longstanding reputation as a leader in smartphone cameras, the LG G5 has two cameras on the rear: one with a standard 78-degree lens and another with a 135-degree wide angle lens, the widest available in any smartphone. The 135-degree lens on the LG G5 offers a viewing angle that is approximately 1.7 times wider than those of existing smartphone cameras and 15 degrees wider than the human eye’s field of view. The wide angle lens makes it easier for users to capture more landscape, taller buildings or larger groups without having to position oneself further from the subject.

The LG G5 features a collection of powerful photo effects including Pop-out Picture, Film Effect and Auto Shot. Pop-out Picture combines images taken by the standard and wide angle lens to create a picture-in-a-frame effect. Film Effect can apply nine different film emulators to an image while Auto Shot is an enhanced camera UX which automatically captures the perfect selfie shot when a face is recognized.

AOD (always-on display) for Enhanced Convenience

The 5.3-inch Quad HD IPS Quantum display on the LG G5 offers an AOD (always-on display) feature, the first on a main smartphone display. The concept of the AOD (always-on display) was first introduced in the LG V10 as the Second Screen and now that feature has evolved on to the main display to show the time and date continuously even when the G5 is in sleep mode. This means that you can always see the time at a glance, even during important meetings or when your hands are full.

To minimize power consumption, LG redesigned the display driver IC memory and power management function so that the display’s backlight only illuminates one small part of the overall display. Thanks to this technology, the AOD (always-on display) requires only 0.8 percent of the battery’s full capacity per hour to operate. With consumers turning on their smartphones up to 150 times a day mostly to just check the time, the G5’s AOD (always-on display) will make a notable difference in the life of the battery over the course of the day.

Another advanced display feature in the LG G5 is Daylight Mode, which gives the G5 exceptional outdoor visibility beyond that of current auto brightness technology. Daylight Mode detects surrounding light conditions and instantaneously increases or decreses the brightness of the display, up to 850 nits. Even before your eyes have adjusted to the different lighting conditions, the G5 will be ready.

Diverse Range of Companion Devices

With the G5, LG is introducing a paradigm-shifting smartphone ecosystem — the LG Playground. With this, LG aims to strengthen the ties with its partners and introduce various devices and supporting programs to fully maximize the LG Playground.

As part of the ecosystem, LG is introducing a wide range of companion devices, aptly called LG Friends, to deliver fun while providing a new mobile experience far beyond traditional smartphone boundaries.

LG 360 VR

The LG 360 VR is a VR goggle that can be connected with the G5 via a dedicated cable and works exclusively with the G5 to simulate a 130-inch TV viewed from two meters away. It has a stylish design that is foldable so that users can easily carry and watch VR content anytime, anywhere. Unlike other VR devices that require a smartphones to be inserted in the device, the LG 360 VR weighs only 118g (4.16 ounces) and is just one-third as heavy as competing VR goggles while delivering a resolution of 639 ppi. The device is compatible with 360-degree images and videos captured with LG 360 CAM as well as all Google Cardboard content.

LG 360 CAM

The LG 360 CAM is a compact 360-degree angle camera equipped with two 13MP 200-degree wide angle cameras, 1,200mAh battery and 4GB internal memory, which can be supplemented by a microSD card. The LG 360 CAM can be easily connected to the LG G5 allowing users to create 360-degree content. The LG 360 CAM provides 2K video and 5.1 surround channel recording on three microphones to help users effortlessly create high-quality 360-degree contents. Thanks to the partnership with Google, images taken with the 360 CAM can be uploaded to Google Street View and YouTube360, adding the fun of sharing creative contents with others. The images will also be available to view on the LG 360 VR or other smartphones or devices that are capable of 360-degree content.

LG Rolling Bot

The LG Rolling Bot is a companion device that rolls like a ball while capturing images and videos with its embedded 8MP camera. Not just a toy, the LG Rolling Bot can be used as a monitoring system for the home, pet care companion as well as a remote controller for compatible home appliances. With an IP camera connectable via Wi-Fi, users can remotely monitor the interior of their homes with the LG G5 via live streaming.

LG Tone PlatinumTM

The LG TONE PlatinumTM (model HBS-1100), the latest in the LG TONE Series, is a Bluetooth headset that has earned the Harman Kardon® Platinum grade for its superior sound quality. With a Balanced Armature design for minimum distortion, LG Tone PlatinumTM delivers exceptionally sharp and clean sound. What’s more, it is the world’s first Bluetooth headset equipped with aptX™ HDcodec, delivering lossless 24-bit audio for sound that is unrivaled in a wireless device.

H3 by B&O PLAY

H3 by B&O PLAY is a set of high-end earphones that is compatible with the high-quality sound of the LG Hi-Fi Plus with B&O PLAY. Designed for audiophiles as well as anyone who considers audio performance a top-priority in a smartphone, H3 by B&O PLAY works with all Android smartphones.

LG Smart Controller

The LG Smart Controller allows users to easily control certain drones. With the LG Smart Controller, users can check the video stream from the drone through the LG G5 in real time and control the unmanned aircraft with the LG Smart Controller joystick.

LG Friends Manager

Only available in the LG G5, Friends Manager is the hub application that allows the G5 to connect with LG Friends with minimal fuss and effort. LG Friends Manager automatically detects nearby LG Friends and connects quickly and easily in three simple steps, eliminating much of the hassle of pairing devices.

More Performance, More Efficiency

The LG G5 offers many other innovations designed to revolutionize today’s mobile lifestyle, such as:

Qualcomm® Snapdragon™ 820 Processor

The LG G5 is equipped with the powerful yet energy-efficient Snapdragon 820 processor which offers advanced features such as 64-bit performance, Adreno 530 graphics and lower-power Qualcomm® HexagonTM DSP as well as Qualcomm Spectra™ 14-bit dual image signal processors (ISPs) designed to deliver high resolution DSLR-quality images and additional power savings. The Snapdragon 820 processor also has an integrated X12 LTE modem that supports Category 12 download speeds of up to 600 Mbps and LTE Category 13 uplink speeds of up to 150 Mbps.

Compared to the previous generation Snapdragon processor, Qualcomm Technologies’ most advanced CPU architecture offers double the speed and power savings. Adreno 530 graphics demonstrate up to 40 percent faster graphics performance and up to 40 percent more power efficiency compared to the previous generation. The Snapdragon 820 processor also supports 4K capture and playback at four times more than the resolution of 1080p, enabling users to watch and capture their daily moments in stunning detail and clarity. The processor is also optimized for VR, generating quality pixels and lifelike colors to deliver the ultimate VR experience to G5 users.

aptX™ HD: 24-bit Hi-Fi Wireless Audio

The LG G5 is equipped with aptX HD, an enhanced codec that supports 24-bit sound over Bluetooth, delivering rich and clear sound over wireless connections without any loss. When paired with the LG TONE Platinum, users can experience superb quality Hi-Fi audio that sounds amazingly close to the original source.

Qualcomm® Quick Charge™ 3.0

The LG G5 offers Quick Charge 3.0 for incredibly fast charging. By employing an intelligent algorithm, Quick Charge 3.0 is 27 percent faster and 45 percent more efficient than the previous generation.

Low Power Location Estimation (LPLE) Technology

The LG G5 has excellent battery life, thanks to the Low Power Location Estimation technology. This solution enhances the battery efficiency by as much as 41.9 percent by improving the power consumption related to location-based apps.

“The new LG G5 will encourage owners to rediscover the true joy of a mobile life,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “The G5 and LG Friends are the result of many experts inside LG asking themselves if it was still possible to be innovative and unique in the smartphone space. I think once customers spend a little time with the LG G5, their answer will be a resounding yes.”

Key Specifications:*

  • Chipset: Qualcomm® Snapdragon™ 820 Processor
  • Display: 5.3-inch Quad HD IPS Quantum Display (2560 x 1440 / 554ppi)
  • Memory: 4GB LPDDR4 RAM / 32GB UFS ROM / microSD (up to 2TB)
  • Camera: Rear Standard 16MP, Wide 8MP / Front 8MP
  • Battery: 2,800mAh (removable)
  • OS: Android 6.0 Marshmallow
  • Size: 149.4 x 73.9 x 7.7mm
  • Weight: 159g
  • Network: LTE / 3G / 2G
  • Connectivity: Wi-Fi 802.11 a, b, g, n, ac / USB Type-C / NFC / Bluetooth 4.2
  • Colors: Silver / Titan / Gold / Pink

*Specifications may vary depending on the market.

 

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LG AND B&O PLAY COLLABORATE TO ENHANCE AUDIO EXPERIENCE ON NEW SMARTPHONE

Leading Premium Audio Company B&O PLAY to Bring Renowned
Signature Sound and Acoustic Performance to LG’s Latest Smartphone

Logo of LG Electronics

SEOUL, Feb. 19, 2016 — LG Electronics (LG) announced today that it has entered into an agreement with premium audio firm B&O PLAY to offer its smartphone users an enhanced high-quality audio experience. Firmly grounded in 90 years of audio and design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary products aimed at quality and design-conscious customers perfectly fitting the continued establishment of LG as the undisputed leader in smartphone audio.

The two companies have been working closely together on the new LG G5 to ensure the best sound experience to the customers. LG will be the first company to offer the powerful Hi-Fi audio features co-designed by B&O PLAY.

“We are very excited to work with LG. With LG’s dedication to premium smartphones, the collaboration gives us the opportunity to bring B&O PLAY’s acoustic excellence to an even broader customer base,” said Henrik Taudorf Lorensen, President of B&O PLAY. “B&O PLAY appeals to music lovers who want the best available products on the market. They are uncompromisingly innovative, without boundaries and constantly on the go and they expect the same from the headphones as well as the mobile devices they choose, so this is a perfect match.”

Having already broken new ground in smartphone audio, LG plans to continue its collaboration with B&O PLAY in order to enhance the competitiveness of its smartphone audio experience further.

“By collaborating with B&O PLAY, we believe we can meet and surpass the heightened expectations of consumers seeking the next generation of enhanced audio experiences on their smartphones,” said Juno Cho, President and CEO of  LG Electronics Mobile Communications Company. “Our collaboration with B&O PLAY has proven mutually beneficial and LG will continue to work with other leading companies in a variety of different industries in order to set new standards for innovation in the premium smartphone market.”

While its collaboration with B&O PLAY is a recent development, LG has a long history of integrating high-quality audio in its premium smartphones and the most recent – the V10 – is just one of many smartphones to earn praise for its best-in-class audio capabilities.

 

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