LG OPENS WEBSITE FOR MOBILE SECURITY CONTENT

With mobile security issues increasingly becoming a regular part of our lives, it is more important for consumers and organizations to be more transparent and work closer together to stay on top of the rapidly changing landscape.

To that end, LG Electronics would like to announce the opening of its own product security site to act as the first point of contact for all security issues related to LG mobile products. The site https://lgsecurity.lge.com will be managed by LG’s own Product Security Response Team (PSRT) and includes information in the following categories: Security News, Response Process, Security Bulletins and Security Issues Reporting.

LG’s Product Security website will regularly publish bulletins and updates regarding security issues in LG products and details that can make our customers’ experience with LG mobile devices a safe and secure one. The website will include issues related to Android that are issued by Google with the most critical vulnerabilities listed first, followed by those deemed high, moderate and low threats.

Customers or researchers who believe they have discovered a possible security flaw in an LG mobile product are encouraged to contact LG’s Product Security Response Team at product.security@lge.com

LG ANNOUNCES NEW ADDITIONS TO ITS X SERIES

X Power, X Mach, X Style and X Max Fill Out
LG’s X Series with Unique Features and Exceptional Value

SEOUL, June 16, 2016 — LG Electronics (LG) today announced four new X series smartphones that share many of the top end features found on LG’s flagship G and V series handsets. X power, X mach, X style and X max join the X cam and X screen to bring additional depth and options to LG’s lineup of mass-tier offerings. These new phones will start rolling out later this month in markets around the world.

Each new device in the X series lineup have a unique feature which is matched to a specific user need or interest, such as greater battery capacity, faster processor, more sophisticated styling or a larger display.

The X power is aimed at the most power-hungry users who will appreciate the 4,100mAh battery in the 7.9mm slim body. Fast charging (PE+) technology enables the X power to charge at twice the normal speed, allowing users to do more with their phone for longer.

The X mach supports LTE Cat. 9 3CA data transfer speed and is powered by a speedy 1.8GHz processor to deliver top performance and speed. The device comes equipped with a QHD IPS Quantum display for crisp, clear images, and a gently curved form factor for a perfect grip. Users will also appreciate the ability to take stunning photos in low light conditions with the large 1.55μm sensor camera.

X style differentiates itself with its elegant design boasting gracefully curving lines and extra-slim body. X max sports a large display for an enhanced viewing experience, making it the ideal phone for consuming multimedia content.

“Each X series smartphone pairs perfectly with its user by offering uncompromising quality and one truly outstanding feature that speak the user’s personal preference and lifestyle — all at a great value,” said Juno Cho, president of LG Electronics and the Mobile Communications Company. “The newly expanded X series demonstrates LG’s commitment to offering top flight performance with premium features at a satisfying price.”

Go to https://youtu.be/eIRZktJVewM to see the first video of the newest X series devices, X power.

Prices and exact dates of availability will be announced locally in each market.

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LG UNVEILS SPECIAL EDITION PORTABLE SPEAKER FEATURING ARTIST JONONE IN PARIS

Three unique models from LG’s Portable Speaker art-series

LG Portable Speaker Art Series by JonOne Bring Art and Music Together

SEOUL, June 15, 2016 — LG Electronics (LG) today took the wraps off its new LG Portable Speaker art series by JonOne in Paris, France. Featuring the bright artwork of popular artist JonOne, LG’s latest wireless audio product sounds as great as it looks.

JonOne has earned a reputation for originality, with his open-ended approach to style and artistic innovation earning him a following around the globe. Growing up in Harlem in New York City, he was influenced by the freedom of the street art and graffiti tags that covered the city. His upbringing in America influenced his later work, leading to a strong emphasis on creativity and innovation. JonOne enjoys a strong following worldwide, particularly in France where the government has recognized him with the country’s most prestigious Ordre national de la Légion d’honneur for his artistic vision and achievements.

“I have worked closely with LG at every stage of the design process, and I believe that these speakers act as the perfect medium for my artwork,” said JonOne. “Trumpeting the value of individuality and self-expression, LG’s latest portable speakers will inspire consumers to embrace their passions and live with more artistic intensity in their daily lives.”

Offering the best of the art world alongside the crystal clear sound of LG audio technology, the LG Portable Speaker art series is perfect for customers interested in audio products that not only exhibit exceptional performance, but look great at the same time. The three designs that were selected to represent the collaboration were inspired by art, culture and city life. Reflecting the ideas and themes that shape his art, the speakers bring listeners into the world of JonOne every time they press play.

All the devices in the LG Portable Speaker art series are equipped with features found only in LG’s advanced wireless audio products. Users can easily connect and control the speakers with up to two devices simultaneously via multi-Bluetooth paring and can also use two paired speakers as left and right stereo channels via Dual Play. These features combine to ensure that LG Portable Speaker art series will appeal to those that value individuality in their music, art and life.

The LG Portable Speaker art series by JonOne was launched at La Place Hip Hop Cultural Center in Les Halles, a landmark in the local hip hop scene known as the proving ground for new talents in France. At the launch event, JonOne himself created some of his distinct art in front of attendees while guests were able to experience how LG’s portable speakers align with the philosophy that underpins JonOne’s art.

“Art can take many forms, and LG seeks to smash barriers by helping consumers include trendsetting artistic design in their everyday lives,” said Park Hyoung-sei, executive vice president of the LG Home Entertainment Company. “The speakers we developed in collaboration with JonOne will encourage fans to apply innovation, style and art to everything that they do.”

The LG Portable Speaker art series will roll out in France and other European countries starting this month.

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LG PROTECTS UNSUSPECTING SHOPPERS FROM COUNTERFEIT TONE BLUETOOTH STEREO HEADSETS

U.S. Federal Court Stops 22 Defendants Manufacturing,
Selling Knock-Off LG TONE Headsets; LG Seeks USD 194 Million in Damages

ENGLEWOOD CLIFFS, N.J., June 9, 2016 — A federal court in the United States granted a restraining order against 22 defendants, barring them from manufacturing, distributing, and selling knock-offs of LG Electronics’ popular LG TONE Bluetooth headsets.

To protect unsuspecting consumers who may unknowingly buy what they think is the latest LG TONE Bluetooth stereo headset, LG sued nearly two dozen companies selling counterfeit versions of the product. LG’s suit seeks nearly USD 200 million in damages, a permanent injunction, attorneys’ fees, and other relief the court believes appropriate.

LG’s TONE Bluetooth headsets are the product category leader, having created the neckband Bluetooth headsets product space with its highly unique and distinctive looking design which is a stark departure from prior Bluetooth configured devices.

The court order prohibits all further sales of counterfeit and knock-off LG TONE headsets by the named defendants to unsuspecting shoppers. The infringing products at issue were largely sold by foreign companies through various digital online marketplaces and platforms.

“Thousands of shoppers simply looking to purchase an LG headset have been duped and victimized by companies cashing in on makeshift and second-rate headsets,” said Morris Lee, president of LG Electronics MobileComm USA and head of North America Mobile Business. “To prevent the further exploitation of consumers, LG is going after the companies attempting to take advantage of shoppers as well as the tremendous popularity of the TONE headsets.”

LG also plans to pursue legal actions against vendors advertising and selling “liquidated” LG TONE products without truthfully disclosing to consumers that such products are not “new,” are often damaged, marred, refurnished, or repaired, and not covered by LG’s warranties, product guaranties, and product return policies.

“Other lawsuits and actions are in the works as LG works to protect unassuming shoppers,” Lee said. “This includes both large-scale actions, such as the current suit, as well as targeted suits against those products that blatantly infringe our design patent rights and product configuration trademark rights.”

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LG GOES 360 DEGREES TO SUPPORT HERITAGE CONSERVATION THIS WORLD ENVIRONMENT DAY

A 360-image taken on LG 360 CAM at Red Square in Moscow, Russia

Video Shot with LG G5’s 360 CAM Invites the Public to
View Famous Landmarks from a Whole New Angle

SEOUL, June 3, 2016 — LG Electronics (LG) is adding wider perspective to its sustainability credentials this World Environment Day (WED), using immersive 360-degree video to highlight the importance of protecting UNESCO World Heritage Sites (https://youtu.be/N9-_HPxC6io). Employing the versatility of the LG 360 CAM, the two minute 360-degree video depicts famous landmarks in a new light and serves as a call-to-action for viewers to play a more active role in protecting the valuable heritage around them.

World Environment Day on Sunday, June 5 is the United Nations’ most important day for encouraging worldwide awareness and action for the protection of our environment. LG employees across the world will also participate in various volunteer activities today to show solidarity with the goals of UN World Environment Day since 2010.

The immersive power of 360-degree video takes viewers beyond the limitations of their devices and provides an exciting glimpse into the future of interactive content. Featuring key landmarks such as the Statue of Liberty, Eiffel Tower, Red Square, Great Wall of China, Sydney Opera House, and Seoul Changdeok Palace, the video aligns with the growing demand on social media for VR content. Immersive 360-degree images and videos on leading social media platforms are expanding at an exponential rate. Facebook reported that over 20,000 360-degree videos have been uploaded since the format was first supported, with hundreds more being added each day.

Each site was captured in 360 by LG employees using the 360 CAM. The LG 360 CAM features two 13 MP cameras which combine to capture images and videos from all directions. The camera’s small size and light weight make it extremely portable, while its long-lasting 1,200 mAh battery gives users the ability to shoot up to 70 minutes of video between charges. The LG 360 CAM gives consumers a vital tool for pushing creative boundaries forward and capturing fuller, richer content.

“The United Nations’ World Environment Day represents a time to come together and protect what matters most,” said Lee Choong-hak, executive vice president and head of LG’s Business Support Office. “By using these advanced tools to capture the world’s most famous heritage sites from a new angle, we seek to inspire today’s citizens to protect these wonderful treasures for generations to come.”

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RGBW GETS NOD OF APPROVAL FROM INDUSTRY GROUP FOR 4K ULTRA HD PICTURE STANDARD

Endorsement Puts an End to Dispute Over
the Format’s Exact Image Rendering Capabilities

SEOUL, June 1, 2016 — Last week in San Francisco, California, the International Committee for Display Metrology (ICDM) convened and officially recognized the RGBW TV format as meeting all the required qualifications for rendering 4K Ultra HD images. The ICDM’s recognition of RGBW as true 4K follows the organization’s conclusion that the same display assessment standards for RGB can apply to other advanced subpixel architectures such as RGBY and PenTile^®, putting to rest the confusion over the exact capabilities of RGBW.

In Status of Pixels and Subpixel Rendering for Resolution Measurements (www.icdm-sid.org/updates/Docs/7p0-01-20160524.pdf), the ICDM writes:

It has been shown that the principles laid down in the International Display Measurement Standard (IDMS) can be successfully applied to measurement of the resolution of displays with flexible pixel arrangements. One way to cope with the existing conflicts of the IDMSv1p03b is to give up thinking in terms of pixels, and to start thinking in terms of subpixels instead. This is often referred to as subpixel rendering. The determination of line widths should also be done in terms of subpixels. As soon as the width of the moving window used for averaging of luminance profiles is not taken from ill-defined subpixel-to-pixel relationships, the procedure for determination of visual display resolution becomes straightforward and transparent.

The ICDM also made it a requirement for resolution tests to specify the contrast modulation value in verification documents. Contrast modulation is measured as a way to verify product compliance with resolution standards. According to the IDMS (International Display Measurement Standard), contrast modulation is the difference in brightness between each adjacent line in a horizontal and vertical grid of lines emitting light and color on the screen to create images, not the display resolution.

“We believe the ICDM’s recognition of the flexible pixel arrangement and subpixel rendering as being suitable for the measurement of resolution will bring confidence to consumers regarding 4K picture quality when they purchase UHD TVs based on RGBW technology,” said Brian Kwon, President and CEO at LG’s Home Entertainment Company.

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LG STYLUS 2 PLUS DELIVERS UPGRADED FEATURES FOR IMPROVED USER EXPERIENCE

The front and back view of the LG Stylus 2 Plus in Titan

Enhanced Specifications for Better Performance, Display and Camera

SEOUL, June 1, 2016 — The LG Stylus 2 Plus, the latest edition of its large-format Stylus series, begins its global rollout with its launch today in Taiwan. The LG Stylus 2 Plus will make its way to customers in other key markets in Asia, South America, Europe and North America in the weeks to come.

While the design remains consistent with the original LG Stylus 2, the smartphone features significantly better performance than its original cousin. At its heart is a faster 1.4GHz Octa-Core processor, a sharper 5.7-inch Full HD IPS display and higher resolution 16MP rear camera, with a flash on both sides for clearer photos and videos in low light. Other improvements include more RAM and the choice of colors: Titan, Gold and Brown.

The Stylus 2 Plus carries over the nano-coated stylus which provides the tactile feedback of a quality fountain pen when writing on the screen. Using the stylus is made even more useful with UX features such as Quick Memo and Off Memo and Pen Keeper, which displays a warning when the stylus strays too far from the phone, or vice versa.

“The LG Stylus 2 Plus offers users a spacious screen, powerful multimedia functionality and a writing experience at a competitive price,” said Juno Cho, president of LG Electronics and Mobile Communications Company. “It’s just another example of the constant refinements we’re making to our mobile products to give LG customers a wide variety of features and designs to choose from.”

Key Specifications:

Display: 5.7-inch Full HD IPS Quantum Display
Chipset: 1.4GHz Octa-Core
Camera: Rear 13MP, 16MP / Front 5MP, 8MP (varies by region)
Memory: 2GB, 3GB RAM / 16GB, 32GB ROM / MicroSD (varies by region)
Battery: 3,000mAh (removable)
Operating System: Android 6.0 Marshmallow
Size: 155 x 79.6 x 7.4mm
Weight: 145g
Network: LTE / HSPA+ / GSM
Connectivity: Wi-Fi 802.11 a, b, g, n / Bluetooth 4.1 / USB 2.0
Colors: Titan / Gold / Brown
Others: Fingerprint Sensor

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LG TO DEMO HIGH HDR CAPABILITIES OF OLED TV AT SES ASTRA INDUSTRY DAY

Officials of LG, BBC and SES pose in front of an LG OLED TV at the ninth SES Industry Days conference in Luxembourg

Demo to Coincide with Launch of SES Ultra HD Test Channel Displaying Hybrid Log Gamma HDR Content

SEOUL, May 27, 2016 — LG Electronics (LG) is collaborating with the British Broadcasting Corporation (BBC) and satellite operator SES. to host a demonstration of High Dynamic Range (HDR) broadcast technologies at the ninth SES Industry Days conference this week in Luxembourg.

High quality HDR content will be transmitted to LG’s latest OLED TV via live satellite feed utilizing backward compatible HLG (hybrid log gamma) technology. HLG expands the contrast ratio and color reproduction capability of SDR TVs (Standard Dynamic Range). The HDR transmission demonstration by LG and the BBC will utilize SES Astra’s satellite network.

HLG technology was developed by the BBC and NHK to enable a backwards compatible transmission of HDR content. Employing a single distribution bit stream which can be decoded by both dedicated HDR receivers and legacy non-HDR receivers, the HLG system requires no production metadata, making it compatible with existing broadcast infrastructure, thereby enabling a straightforward migration to HDR television production.

The flexibility of the BBC’s innovative HDR HLG technology makes it an excellent choice for broadcast HDR services while SES’s new HDR test channel allows industry partners to test a variety of new display standards and content. Viewed on LG’s OLED TVs, HDR HLG content looks more realistic, delivers greater depth and the deepest blacks. As the first flat-panel television with infinite contrast ratio and no backlight panels, LG OLED TVs are unrivaled in their ability to deliver an HDR experience like no other.

“LG has been at the forefront of television innovation for decades,” said Wayne Park, executive vice president and head of LG’s European operations. “We are committed to supporting the efforts of our partners to standardize HDR broadcast technologies and make advanced display technology more widely available.”

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CLIMBER HARNESSES POWER OF LG CORDZERO™ TO SCALE OFFICE TOWER

Professional rock climber Sierra Blair-Coyle with LG CordZero™ canister vacuum standing in front of 33-story office tower

Made Possible with Smart Inverter Motor™ and Advanced Battery Technology

SEOUL, May 24, 2016 — With nothing more than two LG CordZero™ canister vacuum cleaners strapped to her back, professional rock climber Sierra Blair-Coyle successfully scaled the side of a 140-meter high-rise building. The powerful performance of CordZero™ technology was on full display as LG teamed up with Blair-Coyle to create a unique climbing device using suction pads and the lightweight and long-lasting lithium-ion battery-equipped appliance.

Lugging two canister vacuums up a 33-story office tower, the premium cordless vacuum cleaners created enough suction to support Blair-Coyle’s weight while she carefully climbed toward the roof. Blair-Coyle completed the climb in less than 30 minutes, stopping only once for a fresh pair of vacuums, successfully pulling off the first stunt of its kind.

LG’s Smart Inverter Motor™ offers powerful performance in the cordless vacuum category, combining high efficiency with durability in a compact size. The Smart Inverter Motor™ is on average 28 percent smaller, 24 percent lighter and 13 percent more efficient than conventional vacuum motors. Powering the motor is the highly efficient PowerPack™ 80V lithium-ion battery, which provides up to 40 minutes of power in regular mode after only a four-hour charge.

“We hoped to draw attention to the innovative technologies that power the appliances we so often take for granted and this project succeeded in doing just that,” said Simon Jeon, senior vice president of washing machine business unit at the LG Home Appliance & Air Solution Company. “We wanted to demonstrate that today’s vacuum cleaners include sophisticated technologies that can undertake extraordinary challenges and thanks to Sierra, I think the message came through loud and clear.”

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Video link: http://goo.gl/4756tz

LG ANNOUNCES STARTUP INITIATIVE BY SPINNING OFF TWO PROJECTS

A man uses art streaming platform, Acanvas, to connect his phone to one of its cord-free customizable digital frames, while a woman oversees with a smile on her face

Fostering a Creative Culture Outside the Corporate Environment

SEOUL, May 16, 2016 ― LG Electronics (LG) is taking its “open innovation” strategy to the next level by spinning off of two initiatives originally incubated in-house: Acanvas and Infit & Company Inc. While LG will provide use of the patented technology, both companies will be managed completely by former LG employees and will be responsible for their own fundraising and strategy.

Acanvas will focus on developing its art streaming platform into a viable business. The art streaming platform contains millions of licensed works of art displayed in cord-free customizable digital frames. Acanvas just started a Kickstarter campaign (http://bit.ly/1rYG7vj) last week to fund its completion of development. Acanvas will initially target North America with plans to expand to other markets next year.

Infit & Company Inc. is the company behind the Imaging Modular Diagnosis Machine, a medical product which employs the latest technologies to diagnose conditions such as rheumatoid arthritis. By using an affordable and safer optical imaging system instead of radiation to peer inside patients, Infit & Company Inc. hopes to revolutionize medical care.

To show its support for the venture and to alleviate a major risk associated with startups, LG has promised employees who join either of the two new companies that they will have guaranteed positions at LG if they should decide to return within three years. What’s more, LG will expand its initiatives to encourage more of the type of thinking that led to the formation of Acanvas and Infit. LG’s Idea Power Plant is one program LG has developed to identify and fund with up to 10 million Korean won the most promising employee-generated ideas that can be commercialized within five months.

“For us at LG, open innovation shouldn’t just be a motto, it should be actionable as well,” said Dr. Skott Ahn, President and CTO of LG Electronics. “By giving these two startups their own identity and freedom from the bureaucracies of a large organization, we are sending a very clear message to innovator and the public that we are not interested in maintaining the status quo.”

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LG’S 4K ULTRA HD USB-C MONITOR RECEIVES INTERNATIONAL STAMP OF APPROVAL

Monitor Conforms to High Performance Standards of Global Certification Bodies

SEOUL, May 13, 2016 — LG’s all-new 27-inch 4K Ultra HD USB-C monitor (model 27UD88), with its excellent picture quality and usability features, was recognized by some of the worlds’ most discerning testing facilities for its high professional standards for color accuracy, image resolution and productivity-boosting features. Organizations such as Intertek, TUV, UL and VESA have all certified or validated the LG 27UD88 as meeting their highest standards of monitor quality and performance.

U.K.’s Intertek awarded LG 27UD88 with its Quality Performance Mark certification after it tested the monitor’s color accuracy, color reproduction rate, viewing angle and addressable resolution and confirming that all areas complied with the IDMS version 1.03 standard. German testing, inspection and certification body TÜV Rheinland deemed the superior image quality of the monitor and UL validated the LG 27UD88 after it passed the U.S. organization’s stringent testing process. Designed to be compatible with all laptops and MacBooks with USB-C and Thunderbolt 3 ports, the LG 27UD88 is the first USB-C monitor to receive VESA certification

“We expect the demand for Ultra HD monitors to triple in size this year compared to last,” said Jang Ik-hwan, head of LG’s monitor and PC business division. “With leading LG display technology behind every LG monitor, it’s no surprise that our 4K monitors have been recognized by every major international consumer electronics testing and validation organization.”

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LG INTRODUCES ACTIVE LIFESTYLE CAMERA WITH LIVE STREAMING OVER 4G

The front view of the LG Action CAMLTE in Light Gray

Action Camera with LTE is the Latest Addition to the LG Friend Ecosystem

SEOUL, May 12, 2016 ― The newest addition to LG Electronics’ (LG) Friend ecosystem is the first action camera to be available globally with LTE connectivity built-in, allowing for users to stream directly to sites such as YouTube Live without a smartphone. The device, LG Action CAM^LTE, will launch in South Korea next month followed by key markets worldwide including North America and Europe.

In addition to its live streaming feature, LG Action CAM^LTE will offer remote access^* functionality via 3G and LTE which will enable the device to be used as a CCTV camera for home monitoring or as an automobile dash camera. Action CAM^LTEusers can download recorded images and videos on their paired smartphones.

With a rating of IP67, the LG Action CAM^LTE is completely protected from dust, sand and can be immersed in up to one meter of water for up to 30 minutes. A completely waterproof case (available in the third quarter) will enable the camera to participate in more vigorous activities such as surfing and scuba diving. With the optional mount, the LG Action CAM^LTE can capture smooth videos while attached to helmets, bicycles, cars and other fast moving objects. With a generous 1,400mAh battery the camera boasts an industry-leading Full HD recording time of up to four hours.

“We are committed to expanding the LG Playground ecosystem with both modules and standalone accessories and Action CAM^LTE is one of many more that we plan to announce this year,” said Juno Cho, LG Electronics and Mobile Communications Company president. “Action CAM^LTE is an example of the kind of innovation we will be bringing to market, devices that offer features unavailable in other competing products.”

Prices, specifications and carrier details will be announced locally at the time of launch.

Key Specifications:

Camera: 1/2.3-inch 12.3MP / 1.55 x 1.55㎛pixels
Connectivity: LTE / 3G / Wi-Fi 802.11 b, g, n / USB Type-C 2.0 / Bluetooth 4.1
Video Recording: UHD 30fps / FHD 60fps / HD 120fps
Video Live Streaming: HD 30fps
Memory: 2GB RAM / 4GB ROM (OS only) / microSD (up to 2TB)
Size: 35 x 35 x 77.9mm
Weight: 95g
Battery: 1,400mAh
Others: IP67 / GPS / Accelerometer / Gyroscope
Color: Light Gray

^* Remote access feature available after software update coming in July 2016.

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LATEST SMARTPHONES FROM LG GET U.S. GOVERNMENT STAMP OF APPROVAL FOR ENTERPRISE AND MILITARY USE

LG G5 and V10 Certified for Environments Where Security is Top Priority

SEOUL, May 6, 2016 — LG Electronics (LG) announced today that the G5 and V10 smartphones have been certified by the U.S. National Information Assurance Partnership (NIAP) for compliance in meeting international security standards in corporate environments.

NIAP administers the globally recognized Common Criteria Evaluation and Validation Scheme (CCEVS) for evaluating security conformance with the Common Criteria international standard. NIAP certification is recognized by the governments of 25 Common Criteria member countries such as Canada, France, Germany, India, Japan, South Korea and the United Kingdom (www.commoncriteriaportal.org/ccra/members).

LG’s flagship smartphones are equipped with LG’s GATE technology for enhanced platform, network, and application security that allow for secure, reliable access to enterprise data. GATE, or Guarded Access to Enterprise, is LG’s enterprise-level security platform developed in 2013 to provide a variety of security solutions such as anti-hacking and mobile device management systems for enterprise mobile devices. GATE’s layered security components help to maintain the integrity of software components, strengthening system protection and safeguarding corporate data without compromising performance.

What’s more, LG G5 and V10 also feature Google’s Android for Work which leverages the LG GATE network capabilities. Included in Android for Work is a container solution which separates and secures work apps from personal apps.

“With the growing importance of higher security in business these days, we believe a firm security platform is a must for mobile workplace devices,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. “This certification is confirmation that LG smartphones are among the most secure mobile devices available today.”

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LG G5 TV COMMERCIAL ‘WORLD OF PLAY’ HITS 36 MILLION VIEWS GLOBALLY

A man airbrushes a face mask of Jason Statham used during filming of LG G5 TV Commercial, ‘World of Play’

Succeeds in Engaging Viewers Worldwide by Highlighting the
Playful Capabilities of LG G5 and Friends

SEOUL, May 2, 2016 — World of Play, LG Electronics’ promotional video for the G5 starring Jason Statham, racked up an impressive 36 million views across key social media sites such as YouTube and Facebook since March 23. Throughout the minute-long spot, multiple versions of Jason Statham show viewers how to enjoy the G5 and Friends in numerous “challenging” situations.

World of Play was ranked number one in the third week of April as the “Most Engaging Spot of the Week” by AdAge, a leading global source of news, intelligence and conversation for the marketing and media community.

“The original idea for this commercial came from a very simple thought: what if the world played more?” stated Sam Bergen, executive creative director at Energy BBDO. “We needed a visual way to tell that story and we imagined what his [Jason Statham] world of play would look like.”

“We are excited to reach people worldwide with this TV commercial, delivering the playfulness of the G5 and Friends,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. “There is still a lot more fun to discover and enjoy with the G5 and Friends, which we will continue to highlight through upcoming creative works.”

Go to www.youtube.com/watch?v=gJG8lEwu0yg to view the action from behind the scenes.

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FIRST LG G5 SOFTWARE UPDATE ADDS APP DRAWER OPTION, BURST SHOOTING WITH CAM PLUS

SEOUL, Apr. 29, 2016 — This week LG Electronics (LG), in partnership with mobile operators, began rolling out a software update with improvements in the usability of the LG G5 and CAM Plus module. Key markets in Asia will receive the update first, followed by customers in North America^* and Europe over the next several weeks.

The app drawer, a familiar feature in all previous LG smarphones, returns to LG G5 by popular demand. Until now only available as a download at LG SmartWorld, UX 5.0 with app drawer is available to LG G5 owners over-the-air (OTA) via Wi-Fi. Rather than overwriting the original home layout, the update will appear as “Home & app drawer” under the G5’s home setting once the optional download is confirmed. G5 owners who prefer the original layout without the app drawer can just select “Home” in the settings.

The second notable improvement is the addition of continuous or “burst” mode when using the LG CAM Plus module. With burst mode and LG CAM Plus, aspiring shutterbugs can capture up to 10 shots per second, up to a maximum of 30 frames, for a more DSLR-like shooting experience.

* Recipients of the software upgrade in the United States will depend on the carrier network.

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LG Newsroom