LG AND VOLKSWAGEN COMMIT TO JOINTLY DEVELOP CONNECTED CAR PLATFORM

Leaders in Electronics and Automotive Partner to
Drive Innovation in the Connected Car Market

SEOUL, July 6, 2016 — LG Electronics (LG) and Volkswagen AG have entered into a memorandum of understanding signaling their commitment to cooperate on the research and development of a next-generation connected car service platform.

Key LG executives present at the signing at Volkswagen HQ in Wolfsburg, Germany included Richard Choi, head of LG Cloud Center, Lee Sang-yong, head of LG Vehicle Infotainment System Research Lab. Representing Volkswagen were Prof. Thomas Form, head of Electronics and Vehicle Research and Robert Kattner, head of Vehicle Information Systems Research.

The two companies will work together to develop Volkswagen’s Cross-Over-Platform to enhance vehicle connectivity and convenience. Using the latest in cloud technology, the goal of the new platform is to offer drivers a seamless digital life with access to features such as smart home services and location based services from their vehicles

Over the course of the next few years, LG and Volkswagen will collaborate to:

Develop technologies that bring together the connected car and the smart home, giving drivers the ability to control and monitor smart devices in their homes — such as lights, security systems and household supplies — from the road.
Develop a notification center that understands context and delivers notices in an intuitive and safe manner and also provides optimized recommendations for drivers to respond based on real-time situations.
Develop optimized next generation infotainment technology for connected cars.

“Volkswagen is pressing on with the digitalization of its brands,” said Professor Form at the official signing of the agreement. “Our focus in doing so is always on our customers. For them, comfort, safety and energy efficiency play a central role. LG is a strong, reliable partner in the implementation of new features and one of the drivers of innovation in the networked household. We look forward to working with LG and to developing in future simple, easy-to-use smart home solutions for our customers integrated into our vehicle systems.”

“LG Electronics and Volkswagen are teaming up to develop the next generation of connected car platform that allows wide integration with smart home services and adoption of open IoT connectivity technologies,” said Richard Choi, head of the LG Cloud Center. “We think LG’s expertise in smart technology together with Volkswagen’s leadership in the automotive space will revolutionize the way drivers interact with their vehicles.”

This latest agreement is an example of the long and mutually beneficial relationship LG and Volkswagen have developed over decades. LG was one of the first electronics companies to commit itself to the automotive industry with the launch of its Vehicle Components division in July 2013. Even before then, LG has been working closely with Volkswagen since 2007, supplying advanced audio-visuals products for vehicles and establishing a reputation for reliability and technological innovation.

In March in 2015, Volkswagen subsidiary Italdesign Guigiaro unveiled its GEA concept car at the Geneva Motor Show with seven key components supplied by LG Electronics, including the holographic display, connected smart watch, rear lamp and camera. In July, LG was selected as Volkswagen’s strategic electronics supplier and also listed as a partner company on its FAST (Future Automotive Supply Tracks) program. At CES earlier this year, the two companies successfully demonstrated an advanced smart home service that could be controlled remotely from a vehicle.

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2016 LG OLED TV ICELAND AURORA: TEASER

https://www.youtube.com/watch?v=7WOTuprjdQg

Perfect Black reveals Perfect Nature
Inspiring you to discover the nature of Aurora against the Perfect Black.
The professional astro photographer looking for a pure, dark night sky,
Unbox Therapy delivering the pure black sky through the LG OLED TV setup,
A performance by beloved Icelandic musicians, the Aurora comes sensationally alive on LG OLED TVs.
Your dreams come true through the miracles as displayed by LG OLED TVs

LG IMPRESSES AGAIN AT INTERSOLAR EUROPE WITH NEON 2 BIFACIAL

LG receives its third consecutive Intersolar Award for its new innovative NeON™ 2 BiFacial solar module at Intersolar Europe 2016, Munich, Germany.

Capable of Absorbing Rays From Any Angle, LG’s New Solar Solution
Receives Prestigious Award for Record-Setting Third Time

SEOUL, June 24, 2016 — LG Electronics (LG) received its third consecutive Intersolar Award for its new innovative NeON™ 2 BiFacial solar module at Intersolar Europe this week in Munich, Germany. LG first received the award with the Mono X NeON in 2013 and again in 2015 for the NeON 2.

The NeON 2 BiFacial is the company’s most efficient premium solar module to date. While conventional solar modules have opaque backside, the NeON 2 BiFacial features transparent materials on both sides. This allows backside of the panel to collect light reflected from the ground and greatly boosts overall efficiency. The panel’s front side alone is capable of generating up to 310W and under optimal conditions, the energy gathering capabilities of the rear panel increase power generation by an additional maximum 30 percent. The total power generated by each panel puts the NeON™ 2 BiFacial in the same range as 400W high generation modules.

Featuring LG Electronics’ innovative Cello Technology™, NeON 2 BiFacial minimizes energy loss by diversifying electrical paths. Typical solar panels have only three electrical paths but Cello Technology™ replaces those with 12 thin wires to allow electric current to flow more freely and efficiently. The advanced solar modules are particularly effective when installed on skyscraper rooftops and near freeways as sound absorbing walls because it can be installed vertically.

“This award symbolizes LG’s commitment to developing innovative, world-leading solar technologies,” said Lee Chung-ho, senior vice president and head of LG’s Solar Business Division. “Having set new standards in the solar industry, LG will continue to lead the global market with its top-of–the-line, high efficiency solar solutions.”

First held in 1991, Intersolar Europe is the world’s largest exhibition for the solar industry. This year, over 1,000 companies from around the world presented their latest solar energy innovations and products to a global audience.

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LG OLED TV BRINGS NORTHERN LIGHTS TO ICELAND THIS SUMMER

LG’s HDR-enabled 4K OLED TV displaying the Aurora Borealis

Including Online Promotion for Fans to Win Tickets to Reykjavik Concert

SEOUL, June 21, 2016 — LG Electronics (LG) is kicking off a campaign to make the Northern Lights, also known as the Aurora Borealis, visible to audiences around the globe in the most unique way — via its cutting-edge HDR-enabled 4K OLED TVs. LG will showcase the OLED Aurora Borealis at an event in Reykjavik, Iceland kicking off with a concert featuring, Icelandic musicians, on July 20, followed by a four-month photo exhibition portraying the beauty of Iceland on LG OLED TVs.

The Northern Lights cannot be observed in Iceland from April to August due to the midnight sun which keeps the country lit almost 24 hours a day. To give summer tourists and residents their first opportunity to view the Aurora Borealis during the summer months, LG has invited nearly one thousand guests to the Lights Out, Stars On concert where the hometown Icelandic musicians will perform. For one night only, the award-winning Harpa Concert Hall in Reykjavik, with its glass panels resembling the elegant Picture-on-Glass of LG SIGNATURE OLED TV will feature 40 large OLED TVs installed in an array to display the Icelandic night sky on their perfectly black screens. Contestants will have the opportunity to win tickets to the concert and an all-expenses paid Reykjavik travel package. Competition details can be found at www.facebook.com/lgtv.

The campaign will also feature a photography exhibition displaying images of scenic Icelandic landscapes and night skies on LG OLED TVs. Captured by a number of talented Icelandic photographers, the images showing the natural beauty of the heavens and the Earth will be displayed in a whole new perspective on the perfect surfaces of LG OLED TVs. The photo exhibition will run from July 20 until November 20 in Harpa Concert Hall.

Throughout the campaign, LG has worked closely with award-winning Icelandic writer and activist Andri Magnason. Also joining will be professional astrophotographer Sean Parker, who has created original works of art depicting the beautiful Aurora-filled night skies of Iceland. Popular tech YouTuber Lewis Hilsenteger of Unbox Therapy will serve as creative director for the campaign.

During the 2006 Aurora Borealis viewing season, Icelandic poet and novelist Andri Magnason suggested that the city of Reykjavik come together to make the beauty of the night sky visible within the city for the first time. Magnason wanted the people of Reykjavik to see the northern lights and stars against a completely black backdrop. Just as eliminating light pollution allowed the people of Reykjavik to see the lights in all their glory, the pitch black backdrop of OLED TVs heightens the contrast and delivers richer images. LG OLED TVs feature individually illuminated pixels, eliminating the need for image-distorting LED backlights. Without this backlight, OLED TVs are capable of displaying perfect black images alongside bright, lifelike colors.

“LG has been an innovator in TV technology for the last 50 years and this drive to create the best display has culminated in today’s OLED TV,” said Brian Kwon, president of the LG Home Entertainment Company. “By accurately capturing the beauty of Iceland’s Northern Lights, residents and tourists alike will be able to experience the magic of nature as only LG OLED TV makes possible.”

The concert and photo exhibition will take place at the award-winning Harpa Concert Hall in Reykjavik. Tickets are available at www.tix.is/en/event/2973/lights-out-stars-on.

Teaser video: www.youtube.com/watch?v=7WOTuprjdQg

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LG OPENS WEBSITE FOR MOBILE SECURITY CONTENT

With mobile security issues increasingly becoming a regular part of our lives, it is more important for consumers and organizations to be more transparent and work closer together to stay on top of the rapidly changing landscape.

To that end, LG Electronics would like to announce the opening of its own product security site to act as the first point of contact for all security issues related to LG mobile products. The site https://lgsecurity.lge.com will be managed by LG’s own Product Security Response Team (PSRT) and includes information in the following categories: Security News, Response Process, Security Bulletins and Security Issues Reporting.

LG’s Product Security website will regularly publish bulletins and updates regarding security issues in LG products and details that can make our customers’ experience with LG mobile devices a safe and secure one. The website will include issues related to Android that are issued by Google with the most critical vulnerabilities listed first, followed by those deemed high, moderate and low threats.

Customers or researchers who believe they have discovered a possible security flaw in an LG mobile product are encouraged to contact LG’s Product Security Response Team at product.security@lge.com

LG ANNOUNCES NEW ADDITIONS TO ITS X SERIES

X Power, X Mach, X Style and X Max Fill Out
LG’s X Series with Unique Features and Exceptional Value

SEOUL, June 16, 2016 — LG Electronics (LG) today announced four new X series smartphones that share many of the top end features found on LG’s flagship G and V series handsets. X power, X mach, X style and X max join the X cam and X screen to bring additional depth and options to LG’s lineup of mass-tier offerings. These new phones will start rolling out later this month in markets around the world.

Each new device in the X series lineup have a unique feature which is matched to a specific user need or interest, such as greater battery capacity, faster processor, more sophisticated styling or a larger display.

The X power is aimed at the most power-hungry users who will appreciate the 4,100mAh battery in the 7.9mm slim body. Fast charging (PE+) technology enables the X power to charge at twice the normal speed, allowing users to do more with their phone for longer.

The X mach supports LTE Cat. 9 3CA data transfer speed and is powered by a speedy 1.8GHz processor to deliver top performance and speed. The device comes equipped with a QHD IPS Quantum display for crisp, clear images, and a gently curved form factor for a perfect grip. Users will also appreciate the ability to take stunning photos in low light conditions with the large 1.55μm sensor camera.

X style differentiates itself with its elegant design boasting gracefully curving lines and extra-slim body. X max sports a large display for an enhanced viewing experience, making it the ideal phone for consuming multimedia content.

“Each X series smartphone pairs perfectly with its user by offering uncompromising quality and one truly outstanding feature that speak the user’s personal preference and lifestyle — all at a great value,” said Juno Cho, president of LG Electronics and the Mobile Communications Company. “The newly expanded X series demonstrates LG’s commitment to offering top flight performance with premium features at a satisfying price.”

Go to https://youtu.be/eIRZktJVewM to see the first video of the newest X series devices, X power.

Prices and exact dates of availability will be announced locally in each market.

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LG UNVEILS SPECIAL EDITION PORTABLE SPEAKER FEATURING ARTIST JONONE IN PARIS

Three unique models from LG’s Portable Speaker art-series

LG Portable Speaker Art Series by JonOne Bring Art and Music Together

SEOUL, June 15, 2016 — LG Electronics (LG) today took the wraps off its new LG Portable Speaker art series by JonOne in Paris, France. Featuring the bright artwork of popular artist JonOne, LG’s latest wireless audio product sounds as great as it looks.

JonOne has earned a reputation for originality, with his open-ended approach to style and artistic innovation earning him a following around the globe. Growing up in Harlem in New York City, he was influenced by the freedom of the street art and graffiti tags that covered the city. His upbringing in America influenced his later work, leading to a strong emphasis on creativity and innovation. JonOne enjoys a strong following worldwide, particularly in France where the government has recognized him with the country’s most prestigious Ordre national de la Légion d’honneur for his artistic vision and achievements.

“I have worked closely with LG at every stage of the design process, and I believe that these speakers act as the perfect medium for my artwork,” said JonOne. “Trumpeting the value of individuality and self-expression, LG’s latest portable speakers will inspire consumers to embrace their passions and live with more artistic intensity in their daily lives.”

Offering the best of the art world alongside the crystal clear sound of LG audio technology, the LG Portable Speaker art series is perfect for customers interested in audio products that not only exhibit exceptional performance, but look great at the same time. The three designs that were selected to represent the collaboration were inspired by art, culture and city life. Reflecting the ideas and themes that shape his art, the speakers bring listeners into the world of JonOne every time they press play.

All the devices in the LG Portable Speaker art series are equipped with features found only in LG’s advanced wireless audio products. Users can easily connect and control the speakers with up to two devices simultaneously via multi-Bluetooth paring and can also use two paired speakers as left and right stereo channels via Dual Play. These features combine to ensure that LG Portable Speaker art series will appeal to those that value individuality in their music, art and life.

The LG Portable Speaker art series by JonOne was launched at La Place Hip Hop Cultural Center in Les Halles, a landmark in the local hip hop scene known as the proving ground for new talents in France. At the launch event, JonOne himself created some of his distinct art in front of attendees while guests were able to experience how LG’s portable speakers align with the philosophy that underpins JonOne’s art.

“Art can take many forms, and LG seeks to smash barriers by helping consumers include trendsetting artistic design in their everyday lives,” said Park Hyoung-sei, executive vice president of the LG Home Entertainment Company. “The speakers we developed in collaboration with JonOne will encourage fans to apply innovation, style and art to everything that they do.”

The LG Portable Speaker art series will roll out in France and other European countries starting this month.

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LG PROTECTS UNSUSPECTING SHOPPERS FROM COUNTERFEIT TONE BLUETOOTH STEREO HEADSETS

U.S. Federal Court Stops 22 Defendants Manufacturing,
Selling Knock-Off LG TONE Headsets; LG Seeks USD 194 Million in Damages

ENGLEWOOD CLIFFS, N.J., June 9, 2016 — A federal court in the United States granted a restraining order against 22 defendants, barring them from manufacturing, distributing, and selling knock-offs of LG Electronics’ popular LG TONE Bluetooth headsets.

To protect unsuspecting consumers who may unknowingly buy what they think is the latest LG TONE Bluetooth stereo headset, LG sued nearly two dozen companies selling counterfeit versions of the product. LG’s suit seeks nearly USD 200 million in damages, a permanent injunction, attorneys’ fees, and other relief the court believes appropriate.

LG’s TONE Bluetooth headsets are the product category leader, having created the neckband Bluetooth headsets product space with its highly unique and distinctive looking design which is a stark departure from prior Bluetooth configured devices.

The court order prohibits all further sales of counterfeit and knock-off LG TONE headsets by the named defendants to unsuspecting shoppers. The infringing products at issue were largely sold by foreign companies through various digital online marketplaces and platforms.

“Thousands of shoppers simply looking to purchase an LG headset have been duped and victimized by companies cashing in on makeshift and second-rate headsets,” said Morris Lee, president of LG Electronics MobileComm USA and head of North America Mobile Business. “To prevent the further exploitation of consumers, LG is going after the companies attempting to take advantage of shoppers as well as the tremendous popularity of the TONE headsets.”

LG also plans to pursue legal actions against vendors advertising and selling “liquidated” LG TONE products without truthfully disclosing to consumers that such products are not “new,” are often damaged, marred, refurnished, or repaired, and not covered by LG’s warranties, product guaranties, and product return policies.

“Other lawsuits and actions are in the works as LG works to protect unassuming shoppers,” Lee said. “This includes both large-scale actions, such as the current suit, as well as targeted suits against those products that blatantly infringe our design patent rights and product configuration trademark rights.”

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LG GOES 360 DEGREES TO SUPPORT HERITAGE CONSERVATION THIS WORLD ENVIRONMENT DAY

A 360-image taken on LG 360 CAM at Red Square in Moscow, Russia

Video Shot with LG G5’s 360 CAM Invites the Public to
View Famous Landmarks from a Whole New Angle

SEOUL, June 3, 2016 — LG Electronics (LG) is adding wider perspective to its sustainability credentials this World Environment Day (WED), using immersive 360-degree video to highlight the importance of protecting UNESCO World Heritage Sites (https://youtu.be/N9-_HPxC6io). Employing the versatility of the LG 360 CAM, the two minute 360-degree video depicts famous landmarks in a new light and serves as a call-to-action for viewers to play a more active role in protecting the valuable heritage around them.

World Environment Day on Sunday, June 5 is the United Nations’ most important day for encouraging worldwide awareness and action for the protection of our environment. LG employees across the world will also participate in various volunteer activities today to show solidarity with the goals of UN World Environment Day since 2010.

The immersive power of 360-degree video takes viewers beyond the limitations of their devices and provides an exciting glimpse into the future of interactive content. Featuring key landmarks such as the Statue of Liberty, Eiffel Tower, Red Square, Great Wall of China, Sydney Opera House, and Seoul Changdeok Palace, the video aligns with the growing demand on social media for VR content. Immersive 360-degree images and videos on leading social media platforms are expanding at an exponential rate. Facebook reported that over 20,000 360-degree videos have been uploaded since the format was first supported, with hundreds more being added each day.

Each site was captured in 360 by LG employees using the 360 CAM. The LG 360 CAM features two 13 MP cameras which combine to capture images and videos from all directions. The camera’s small size and light weight make it extremely portable, while its long-lasting 1,200 mAh battery gives users the ability to shoot up to 70 minutes of video between charges. The LG 360 CAM gives consumers a vital tool for pushing creative boundaries forward and capturing fuller, richer content.

“The United Nations’ World Environment Day represents a time to come together and protect what matters most,” said Lee Choong-hak, executive vice president and head of LG’s Business Support Office. “By using these advanced tools to capture the world’s most famous heritage sites from a new angle, we seek to inspire today’s citizens to protect these wonderful treasures for generations to come.”

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RGBW GETS NOD OF APPROVAL FROM INDUSTRY GROUP FOR 4K ULTRA HD PICTURE STANDARD

Endorsement Puts an End to Dispute Over
the Format’s Exact Image Rendering Capabilities

SEOUL, June 1, 2016 — Last week in San Francisco, California, the International Committee for Display Metrology (ICDM) convened and officially recognized the RGBW TV format as meeting all the required qualifications for rendering 4K Ultra HD images. The ICDM’s recognition of RGBW as true 4K follows the organization’s conclusion that the same display assessment standards for RGB can apply to other advanced subpixel architectures such as RGBY and PenTile^®, putting to rest the confusion over the exact capabilities of RGBW.

In Status of Pixels and Subpixel Rendering for Resolution Measurements (www.icdm-sid.org/updates/Docs/7p0-01-20160524.pdf), the ICDM writes:

It has been shown that the principles laid down in the International Display Measurement Standard (IDMS) can be successfully applied to measurement of the resolution of displays with flexible pixel arrangements. One way to cope with the existing conflicts of the IDMSv1p03b is to give up thinking in terms of pixels, and to start thinking in terms of subpixels instead. This is often referred to as subpixel rendering. The determination of line widths should also be done in terms of subpixels. As soon as the width of the moving window used for averaging of luminance profiles is not taken from ill-defined subpixel-to-pixel relationships, the procedure for determination of visual display resolution becomes straightforward and transparent.

The ICDM also made it a requirement for resolution tests to specify the contrast modulation value in verification documents. Contrast modulation is measured as a way to verify product compliance with resolution standards. According to the IDMS (International Display Measurement Standard), contrast modulation is the difference in brightness between each adjacent line in a horizontal and vertical grid of lines emitting light and color on the screen to create images, not the display resolution.

“We believe the ICDM’s recognition of the flexible pixel arrangement and subpixel rendering as being suitable for the measurement of resolution will bring confidence to consumers regarding 4K picture quality when they purchase UHD TVs based on RGBW technology,” said Brian Kwon, President and CEO at LG’s Home Entertainment Company.

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LG STYLUS 2 PLUS DELIVERS UPGRADED FEATURES FOR IMPROVED USER EXPERIENCE

The front and back view of the LG Stylus 2 Plus in Titan

Enhanced Specifications for Better Performance, Display and Camera

SEOUL, June 1, 2016 — The LG Stylus 2 Plus, the latest edition of its large-format Stylus series, begins its global rollout with its launch today in Taiwan. The LG Stylus 2 Plus will make its way to customers in other key markets in Asia, South America, Europe and North America in the weeks to come.

While the design remains consistent with the original LG Stylus 2, the smartphone features significantly better performance than its original cousin. At its heart is a faster 1.4GHz Octa-Core processor, a sharper 5.7-inch Full HD IPS display and higher resolution 16MP rear camera, with a flash on both sides for clearer photos and videos in low light. Other improvements include more RAM and the choice of colors: Titan, Gold and Brown.

The Stylus 2 Plus carries over the nano-coated stylus which provides the tactile feedback of a quality fountain pen when writing on the screen. Using the stylus is made even more useful with UX features such as Quick Memo and Off Memo and Pen Keeper, which displays a warning when the stylus strays too far from the phone, or vice versa.

“The LG Stylus 2 Plus offers users a spacious screen, powerful multimedia functionality and a writing experience at a competitive price,” said Juno Cho, president of LG Electronics and Mobile Communications Company. “It’s just another example of the constant refinements we’re making to our mobile products to give LG customers a wide variety of features and designs to choose from.”

Key Specifications:

Display: 5.7-inch Full HD IPS Quantum Display
Chipset: 1.4GHz Octa-Core
Camera: Rear 13MP, 16MP / Front 5MP, 8MP (varies by region)
Memory: 2GB, 3GB RAM / 16GB, 32GB ROM / MicroSD (varies by region)
Battery: 3,000mAh (removable)
Operating System: Android 6.0 Marshmallow
Size: 155 x 79.6 x 7.4mm
Weight: 145g
Network: LTE / HSPA+ / GSM
Connectivity: Wi-Fi 802.11 a, b, g, n / Bluetooth 4.1 / USB 2.0
Colors: Titan / Gold / Brown
Others: Fingerprint Sensor

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LG TO DEMO HIGH HDR CAPABILITIES OF OLED TV AT SES ASTRA INDUSTRY DAY

Officials of LG, BBC and SES pose in front of an LG OLED TV at the ninth SES Industry Days conference in Luxembourg

Demo to Coincide with Launch of SES Ultra HD Test Channel Displaying Hybrid Log Gamma HDR Content

SEOUL, May 27, 2016 — LG Electronics (LG) is collaborating with the British Broadcasting Corporation (BBC) and satellite operator SES. to host a demonstration of High Dynamic Range (HDR) broadcast technologies at the ninth SES Industry Days conference this week in Luxembourg.

High quality HDR content will be transmitted to LG’s latest OLED TV via live satellite feed utilizing backward compatible HLG (hybrid log gamma) technology. HLG expands the contrast ratio and color reproduction capability of SDR TVs (Standard Dynamic Range). The HDR transmission demonstration by LG and the BBC will utilize SES Astra’s satellite network.

HLG technology was developed by the BBC and NHK to enable a backwards compatible transmission of HDR content. Employing a single distribution bit stream which can be decoded by both dedicated HDR receivers and legacy non-HDR receivers, the HLG system requires no production metadata, making it compatible with existing broadcast infrastructure, thereby enabling a straightforward migration to HDR television production.

The flexibility of the BBC’s innovative HDR HLG technology makes it an excellent choice for broadcast HDR services while SES’s new HDR test channel allows industry partners to test a variety of new display standards and content. Viewed on LG’s OLED TVs, HDR HLG content looks more realistic, delivers greater depth and the deepest blacks. As the first flat-panel television with infinite contrast ratio and no backlight panels, LG OLED TVs are unrivaled in their ability to deliver an HDR experience like no other.

“LG has been at the forefront of television innovation for decades,” said Wayne Park, executive vice president and head of LG’s European operations. “We are committed to supporting the efforts of our partners to standardize HDR broadcast technologies and make advanced display technology more widely available.”

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CLIMBER HARNESSES POWER OF LG CORDZERO™ TO SCALE OFFICE TOWER

Professional rock climber Sierra Blair-Coyle with LG CordZero™ canister vacuum standing in front of 33-story office tower

Made Possible with Smart Inverter Motor™ and Advanced Battery Technology

SEOUL, May 24, 2016 — With nothing more than two LG CordZero™ canister vacuum cleaners strapped to her back, professional rock climber Sierra Blair-Coyle successfully scaled the side of a 140-meter high-rise building. The powerful performance of CordZero™ technology was on full display as LG teamed up with Blair-Coyle to create a unique climbing device using suction pads and the lightweight and long-lasting lithium-ion battery-equipped appliance.

Lugging two canister vacuums up a 33-story office tower, the premium cordless vacuum cleaners created enough suction to support Blair-Coyle’s weight while she carefully climbed toward the roof. Blair-Coyle completed the climb in less than 30 minutes, stopping only once for a fresh pair of vacuums, successfully pulling off the first stunt of its kind.

LG’s Smart Inverter Motor™ offers powerful performance in the cordless vacuum category, combining high efficiency with durability in a compact size. The Smart Inverter Motor™ is on average 28 percent smaller, 24 percent lighter and 13 percent more efficient than conventional vacuum motors. Powering the motor is the highly efficient PowerPack™ 80V lithium-ion battery, which provides up to 40 minutes of power in regular mode after only a four-hour charge.

“We hoped to draw attention to the innovative technologies that power the appliances we so often take for granted and this project succeeded in doing just that,” said Simon Jeon, senior vice president of washing machine business unit at the LG Home Appliance & Air Solution Company. “We wanted to demonstrate that today’s vacuum cleaners include sophisticated technologies that can undertake extraordinary challenges and thanks to Sierra, I think the message came through loud and clear.”

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Video link: http://goo.gl/4756tz

LG ANNOUNCES STARTUP INITIATIVE BY SPINNING OFF TWO PROJECTS

A man uses art streaming platform, Acanvas, to connect his phone to one of its cord-free customizable digital frames, while a woman oversees with a smile on her face

Fostering a Creative Culture Outside the Corporate Environment

SEOUL, May 16, 2016 ― LG Electronics (LG) is taking its “open innovation” strategy to the next level by spinning off of two initiatives originally incubated in-house: Acanvas and Infit & Company Inc. While LG will provide use of the patented technology, both companies will be managed completely by former LG employees and will be responsible for their own fundraising and strategy.

Acanvas will focus on developing its art streaming platform into a viable business. The art streaming platform contains millions of licensed works of art displayed in cord-free customizable digital frames. Acanvas just started a Kickstarter campaign (http://bit.ly/1rYG7vj) last week to fund its completion of development. Acanvas will initially target North America with plans to expand to other markets next year.

Infit & Company Inc. is the company behind the Imaging Modular Diagnosis Machine, a medical product which employs the latest technologies to diagnose conditions such as rheumatoid arthritis. By using an affordable and safer optical imaging system instead of radiation to peer inside patients, Infit & Company Inc. hopes to revolutionize medical care.

To show its support for the venture and to alleviate a major risk associated with startups, LG has promised employees who join either of the two new companies that they will have guaranteed positions at LG if they should decide to return within three years. What’s more, LG will expand its initiatives to encourage more of the type of thinking that led to the formation of Acanvas and Infit. LG’s Idea Power Plant is one program LG has developed to identify and fund with up to 10 million Korean won the most promising employee-generated ideas that can be commercialized within five months.

“For us at LG, open innovation shouldn’t just be a motto, it should be actionable as well,” said Dr. Skott Ahn, President and CTO of LG Electronics. “By giving these two startups their own identity and freedom from the bureaucracies of a large organization, we are sending a very clear message to innovator and the public that we are not interested in maintaining the status quo.”

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LG’S 4K ULTRA HD USB-C MONITOR RECEIVES INTERNATIONAL STAMP OF APPROVAL

Monitor Conforms to High Performance Standards of Global Certification Bodies

SEOUL, May 13, 2016 — LG’s all-new 27-inch 4K Ultra HD USB-C monitor (model 27UD88), with its excellent picture quality and usability features, was recognized by some of the worlds’ most discerning testing facilities for its high professional standards for color accuracy, image resolution and productivity-boosting features. Organizations such as Intertek, TUV, UL and VESA have all certified or validated the LG 27UD88 as meeting their highest standards of monitor quality and performance.

U.K.’s Intertek awarded LG 27UD88 with its Quality Performance Mark certification after it tested the monitor’s color accuracy, color reproduction rate, viewing angle and addressable resolution and confirming that all areas complied with the IDMS version 1.03 standard. German testing, inspection and certification body TÜV Rheinland deemed the superior image quality of the monitor and UL validated the LG 27UD88 after it passed the U.S. organization’s stringent testing process. Designed to be compatible with all laptops and MacBooks with USB-C and Thunderbolt 3 ports, the LG 27UD88 is the first USB-C monitor to receive VESA certification

“We expect the demand for Ultra HD monitors to triple in size this year compared to last,” said Jang Ik-hwan, head of LG’s monitor and PC business division. “With leading LG display technology behind every LG monitor, it’s no surprise that our 4K monitors have been recognized by every major international consumer electronics testing and validation organization.”

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LG Newsroom