LG OLED TV MARATHON SESSION BREAKS GUINNESS WORLD RECORD

Five participants and their supporters pose for a photo with their new Guinness World Records certificate

Austrian Team Watch Television for 92 Straight Hours,
Beating Canadian Record by One Hour

SEOUL, March 23, 2016 — Five young Austrians broke a 15-month old Canadian record by one hour when they successfully endured a 92-hour TV watching marathon in Vienna from March 15-19.

An official from Guinness World Records was present to confirm the record breaking event and presented certificates to the five new record holders, who were selected from more than 400 interested applicants on LG’s Facebook page. In addition to the certificate, LG presented each participant with a new TV and a complimentary 12-month subscription to Sky Austria.

The five participants – Zivan Pajkanovic (23), Nadine Pauser (20), Johannes Spilka (19), Markus Waldl (24) and Dominik Zeller (24) – watched various Sky Austria programs on LG OLED TVs continuously for four nights and five days, taking only one five-minute break every hour. LG Electronics (LG), the sponsor of the record attempt, constructed a living room-style studio at a popular furniture store on the city’s most visited shopping street equipping it with reclining chairs, stationary bicycle, refrigerator and most importantly, a 55-inch LG OLED TV.

“We are extremely pleased that our record attempt was successful,” said Markus Werner, marketing manager at LG Electronics Austria. “OLED TVs offer a superior viewing experience which I’m sure made this record attempt more enjoyable for the participants. We congratulate these five dedicated TV watchers for their accomplishment.”

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NEW LG X SERIES TO BEGIN GLOBAL ROLLOUT

The front bottom half of the LG X cam in Titan Silver

X cam and X screen Offer Unique Features Unavailable on Competing Devices

SEOUL, Mar. 22, 2016 — LG Electronics (LG) will launch its X series, a mass-tier smartphone lineup with premium features until now only available on LG’s flagship models, starting this week. The X screen and X cam will first be available in South Korea followed by key markets worldwide including Europe, Latin America and Asia.

The X series is designed to deliver exceptional value to those who want a smartphone with unique features such as Dual Cameras or the Second Screen. Like the LG G5, the X cam inherits a similar 120-degree wide angle lens to complement the standard lens. The 13MP standard angle lens and the 5MP wide angle camera on the rear of the X cam delivers as wide a field of view as the human eye.

The X cam offers Pop-out Picture feature which combines the two images taken with the standard and wide angle lenses to create a picture-in-a-frame effect. Available only on the X cam, Animated Photo delivers a hybrid video and still photo, one framed by the other (http://on.fb.me/1pPxEd5). And Panorama View automatically scrolls a wide image instead of a static image and the Signature feature allows users to add a caption or byline after taking a photo.

The X screen comes with LG’s Second Screen, a feature which was first introduced in the LG V10. The AOD (always-on display) allows users to check basic information such as time, date and notifications without having to wake up the phone, the first mid-tier smartphone to offer this unique feature. The X screen’s look is complemented by the crystal-clear glass fiber material that covers the back. The curved edges on its sides create a simple yet elegant design.

“What’s appealing about the X screen and X cam is that each offers one great feature in a complete package that doesn’t break the bank,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “Starting with the X series, we’re introducing the best in camera and display technology in a mass-tier device, something that has never been done before.”

X cam Key Specifications:*

Display: 5.2-inch FHD In-cell Touch
Chipset: 1.14GHz Octa-Core
Camera: Rear) 13MP Standard Lens / 5MP Wide Angle Lens
Front) 8MP
Memory: 2GB RAM / 16GB ROM
Battery: 2,520mAh
Operating System: Android 6.0 Marshmallow
Size: 147.5 x 73.6 x 5.2mm~6.9mm
Network: LTE
Colors: Titan Silver / White / Gold / Pink Gold

X screen Key Specifications:*

Display: Main) 4.93-inch HD In-cell Touch
Secondary) 1.76-inch LCD (520 x 80)
Chipset: 1.2GHz Quad-Core
Camera: Rear 13MP / Front 8MP
Memory: 2GB RAM / 16GB ROM
Battery: 2,300mAh
Operating System: Android 6.0 Marshmallow
Size: 142.6 x 71.8 x 7.1mm
Network: LTE
Colors: Black / White / Pink Gold

* Specifications/Features may vary depending on the market.

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LG ENTERS STRATEGIC TECHNOLOGICAL PARTNERSHIP WITH BANG & OLUFSEN TO DEVELOP PREMIUM OLED TV

Front view of one of LG’s TVs, model OLED55C6K, displaying colorful imagery to commemorate the new partnership between LG and Bang & Olufsen

Agreement to Help Increase OLED TV’s Premium Brand Image
and Expand Market Already Dominated by LG

SEOUL, March 21, 2016 — LG Electronics (LG) today announced that the company will produce OLED TVs in partnership with Bang & Olufsen, the Danish premium consumer electronics company.

In this partnership, Bang & Olufsen will leverage its unique competencies in design and acoustics with LG’s leadership in OLED technology to jointly develop a new OLED TV expected to be sold next year under the Bang & Olufsen brand. LG’s advanced TV technology including OLED TV and its webOS smart TV platform will help Bang & Olufsen create a new premium-tier OLED TV line with high-end sound systems.

Bang & Olufsen’s OLED TV plans complement LG’s mass-premium branding strategy and will help to expand the OLED TV category created by LG. The partnership also involves collaborations in other areas such as possible future licenses.

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LG EXPANDS ITS MID-RANGE K SERIES WITH TWO NEW MODELS

The front and back view of the LG K8 in Indigo and the front and back view of the LG K5 in Gold

With Great Looks and Great Performance, K8 and K5
Give Value-Conscious Customers More Reasons to Choose LG

SEOUL, Mar. 15, 2016 — Following the rollout of the K10, K7 and K4 earlier this year, LG Electronics (LG) announced that two new members of its K Series lineup, K8 and K5, will be introduced in key markets this week. The K8 will be available to consumers in regions including Asia, Africa, the Middle East, CIS and Latin America. The K5 will target customers in Europe, CIS and Latin America (model name Q6 in Mexico).

Revealed publicly for the first time at CES 2016, the K Series delivers a feature-rich UX and an advanced camera without the premium price. Its brilliant finish was influenced by the glossy pebble design language of previous K Series devices which imparts a luxuriousness and modern look to the collection.

The K8 is most notable for its premium design highlighted by smooth, curved edges as a result of its 2.5D Arc Glass while its woven back cover offers a comfortable and secure grip. Users can enjoy clear, crisp images on the HD-quality display and take incredible selfies with the 5MP front camera and popular options such as Gesture Interval Shot and Flash for Selfie.

To offer a superb viewing experience, the K5 sports a best-in-class 5-inch display matched to a sleek, metallic body. The 2MP camera on the front with Gesture Shot makes taking selfies even more fun and with three different colors to choose from – Gold, Silver and Titan – the K5 is sure to stand out in its category of mostly black and grey competitors.

“We are aware of the diverse needs and wants of our customers around the world and our goal is to deliver the best products to meet their expectations,” said Juno Cho, President and CEO of LG Electronics Mobile Communications Company. “The K8 and K5 will be fantastic choices for anyone who is seeking a smartphone with great looks, great looks, at a great price.”

K8 Key Specifications:^*

Display: 5.0-inch HD In-cell Touch
Chipset: 1.3GHz Quad-Core
Camera: Rear 8MP / Front 5MP
Memory: 1.5GB (EU, NA) / 1GB (LATAM) / microSD
Battery: 2,125mAh (removable)
Operating System: Android 0 Marshmallow
Size: 146 x 71.5 x 8.7mm
Connectivity: Wi-Fi 802.11 b, g, n / Bluetooth 4.2 / NFC / USB 2.0
Colors: Gold / Indigo / White

K5 Key Specifications:^*

Display: 5.0-inch FWVGA
Chipset: 1.3GHz Quad-Core
Camera: Rear 5MP / Front 2MP
Memory: 1GB RAM / 8GB ROM / microSD
Battery: 1,900mAh (removable)
Operating System: Android 1 Lollipop
Size: 145 x 71.6 x 8.9mm
Connectivity: Wi-Fi 802.11 b, g, n / Bluetooth 4.1 / USB 2.0
Colors: Gold / Silver / Titan

*Specifications/Features may vary depending on the market.

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LG STYLUS 2 FIRST SMARTPHONE TO SUPPORT DAB+

The right side, font and back view of the LG Stylus 2 in Brown

World’s First Smartphone with Digital Audio Broadcasting
Delivers Crisp, Clear Digital Radio for Free

SEOUL, Mar. 14, 2016 — LG Electronics (LG) today unveiled the world’s first smartphone to feature DAB+, the de facto standard for digital radio broadcasting. LG introduced its newest smartphone at Radiodays Europe 2016 in Paris, the world’s largest radio conference. Consumers in Australia, Belgium, Germany, Italy, Netherlands, Norway and the United Kingdom will be the first to receive the LG Stylus 2 with DAB+.

As the world’s first smartphone with DAB+, the LG Stylus 2 features a DAB+ chipset and an exclusive app that allows customers to enjoy digital radio broadcasts out of the box. A technical interface also enables broadcasters to develop their own tailored apps in which internet services complement broadcasted radio.

Users will be able to access more radio channels with DAB+ than traditional FM. Unlike regular radio apps that stream large amounts of data, DAB+ radio provides excellent audio quality for free, as it uses no data.

DAB+ is expected to replace FM analog radio and already reaches over 500 million people in 40 countries around the world. LG collaborated with the International DMB Advancement Group (IDAG) to include DAB+ technology in the new LG Stylus 2.

“We are taking a proactive approach towards the fast-paced technological shift to digital broadcasting with DAB+ to deliver a new paradigm of experiences through the smartphone,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “With its large 5.7-inch screen, 1 watt speaker and 3,000mAh removable battery, the LG Stylus 2 is the perfect device to enjoy rich, multimedia content.”

“We are proud to help introduce a game-changing smartphone with an innovative company like LG. The combination of broadcasting and the internet opens up a vast array of possibilities for the future,” said Gunnar Garfors, president of IDAG. “Consumers get new functionalities and media companies reach new audiences with more broadcasted free-to-air radio.”

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LG COMPANIES HONORED WITH GM’S 2015 OVERDRIVE AWARD

A picture of GM’s (General Motors) prestigious Overdrive Award at the 2015 Supplier of the Year event, awarded to the LG Vehicle Components Company and LG CHEM for their electric vehicle (EV) efforts.

LG Electronics and LG Chem Recognized for Contribution Toward Chevy’s EV Program

SEOUL, Mar. 11, 2016 ― LG Electronics’ Vehicle Components Company and LG Chem received GM’s prestigious Overdrive Award on March 10 at the 2015 Supplier of the Year event held at the Cobo Center in Detroit. LG was recognized by General Motors (GM) for its work supplying innovative automotive technology and vehicle components toward its electric vehicle (EV) efforts.

Overdrive Awards are bestowed by a panel of experts from GM’s purchasing, engineering, quality control, manufacturing and logistics teams every year to the company’s top four partners. Winners are based on the level and quality of technical innovation, product quality and competitive pricing.

LG has had a long standing partnership with GM, supplying the company with batteries for GM’s first generation Volt in 2010, as well as the 2014 Spark EV and the all new Bolt EV. This partnership has been solidified with GM selecting LG Chem as Supplier of the Year for six consecutive years. LG Chem’s close partnership with GM was highlighted in 2010 when the LG company was honored by GM with the title, Corporation of the Year.

“We are extremely honored to receive this award as we believe it demonstrates the effectiveness of our long-term partnership with GM,” said Lee Woo-jong, President and CEO of the LG Electronic Vehicle Components Company. “Since establishing the Vehicle Components Company in 2013, LG has been very lucky to partner with world-class companies such as GM.”

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WITH LG 360 CAM AND GOOGLE STREET VIEW, SHARE AND ENJOY 360-DEGREE CONTENT WITH EASE

The front view of the LG G5 and the LG 360 CAM, both in Silver

Compatible with Google Street View Content Standard, LG’s New G5-Friendly
Camera Aims to be Foundation for 360-Degree Mobile Ecosystem

SEOUL, Mar. 3, 2016 — With the announcement of the LG 360 CAM at Mobile World Congress last week, LG Electronics (LG) expects to see an increase in interest in creating and sharing 360-degree visual content using mobile devices. With the introduction of affordable, consumer-friendly devices such as the upcoming LG 360 CAM and the G5 smartphone, creating and sharing 360-degree content will be as easy as pressing a button.

While many phones and point-and-shoot cameras have a panorama mode, 360-degree spherical images and videos take visuals even further by including everything in the scene, including the ground and the sky. With its compact, portable size and high-resolution images, the LG 360 CAM is one of the first imaging devices to take advantage of the growing trend of 360-degree content creation. In fact, this is the first camera from a smartphone manufacturer to be optimized for Google Street View with its support for the Google-backed Open Spherical Camera (OSC) API.

With the free Google Street View app installed on their iOS or Android smartphones, LG 360 CAM owners will be able to easily capture, upload and share their 360-degree content directly from their phones without having to convert or process their files into the appropriate format, a time-consuming process. LG 360 CAM features three embedded microphones and supports 5.1 channel surround sound recording. It is equipped with an internal battery with a capacity of 1,200mAh allowing for up to 70 minutes of video recording. With its microSD card slot, the camera can be extended to a maximum of 2TB.

“This announcement of the LG 360 CAM means a lot to over 500 million Street View users and all who loves to create and share 360-degree contents,” said Charles Armstrong, Product Manager of Google Street View. “With its capability to create 16MP images, the LG 360 CAM will be the most preferable choice for anyone to join in the fun of 360-degree content.”

“Until recently, creating 360-degree images and videos required expensive and heavy equipment out of the reach of everyday consumers,” said Kim Hong-joo, Vice President and Head of product planning at LG Mobile Communications Company. “LG 360 CAM will enable users to create their own content easily and share them freely in a way that nurtures a new mobile ecosystem within the LG Playground.”

Key Specifications:

Camera: 13MP Sensor x 2 (output pixel count 16MP)
Capture Modes: 360-degree Spherical / 180-degree Hemispherical
Size: 40 x 97 x 25mm (without cap)
Weight: 76.7g (without cap)
Sound: Microphone x 3 / 5.1 Channel Sound Recording
Battery: 1,200mAh
Memory: microSD (up to 2TB)
Connectivity: Wi-Fi / Bluetooth
Color: Silver

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LG EMERGES AS BIG WINNER AT iF DESIGN 2016 WITH RECORD NUMBER OF AWARDS

The LG SIGNATURE refrigerator, LG SIGNATURE washing machine and the LG gram 15 all took home 2016 iF GOLD AWARDs.

LG Again Raises the Standard for Korean Design
at Globally Recognized Industry Awards

SEOUL, Feb. 28, 2016 ― LG Electronics (LG) received a total of 28 awards at the iF Design Award 2016 setting the record for a Korean company. Three unique products from LG took home prestigious iF Gold Awards, with the LG SIGNATURE refrigerator and LG SIGNATURE washing machine winning their categories, while the LG SIGNATURE OLED TV and LG SIGNATURE air purifier were among the 25 LG products honored with iF Design Awards.

Dating back to 1953, the iF Design Awards is an international design competition organized by International Forum Design. This year, a total of 5,295 products entered the competition and 75 received awards for their design innovation. The prestigious iF Design Award is widely seen as among the top three global design awards along with the Reddot Design Award and IDEA (International Design Excellence Award).

The ingeniously designed LG SIGNATURE washing machine combines a 12kg front-load washer and a 2kg mini washer on the bottom to enhance wash efficiency. The LG SIGNATURE washing machine comes equipped with outstanding features such as a tempered glass door and a circular 7-inch touch display composed of high-grade enamel. These and other features help set the LG SIGNATURE washing machine apart from the competition.

The LG SIGNATURE refrigerator brings a number of innovations to refrigerator design, including the addition of a new minimalistic secret Door-in-Door™ compartment. The refrigerator also features a Knock-On feature which makes the opaque door transparent with two quick “knocks”. And the new Auto Door Open feature automatically opens the door when a person approaches the refrigerator, allowing for quick and easy access even with arms full of groceries.

LG’s third iF Gold went to the Gram 15 laptop (model 15Z960) which weighs only 980g while sporting a 15.6 inch (39.6 cm) screen. Extremely portable with a razor-thin thickness of only 16.8mm, the LG Gram 15 has been certified by the Korea Record Institute as the lightest laptop in its class.

In addition to its Gold Award recipients, 25 additional products from LG were honored with iF Design Awards, including the LG SIGNATURE OLED TV (model 65G6) with its 2.57mm-thin OLED panel. Judges were similarly impressed with the LG SIGNATURE Air Purifier and its transparent tempered glass body. Also recognized were LG’s curved UltraWide 21:9 monitor (model 34UC98) and ingeniously foldable Rolly Keyboard.

“LG takes design very seriously, and the awards for the LG SIGNATURE lineup and other LG products demonstrate our commitment to aesthetics.” said Noh Chang-ho, vice president and head of corporate design at LG Electronics. “We have a reputation for innovation and will continue to push the boundaries of design with our products”.

iF Gold Award Recipients

LG SIGNATURE Refrigerator
LG SIGNATURE Washing Machine
Gram 15

iF Design Award Recipients (Total 25 products)

LG SIGNATURE OLED TV (model 65G6)
OLED TV(model 65E6)
LG SIGNATURE Air Purifier (model AW141YAW)
Mini Beam LED Projector (model PW1500)
Portable Speaker (models P5, NP5550NC, NP5559NC)
Portable Speaker Strap (model NP5558MC)
Curved UltraWide 21:9 monitor (model 34UC98)
Monitor (model 24MP88)
All in one PC IPTV (model 27ST67)
Home IoT Hub (model IHU50)
LG G4
LG Zero (model C100)
LG Sound 360 (model PBS-C510)
Rolly Keyboard (model KBB-700 )
TONE Active (model HBS-850)
LG Watch Urbane 2^nd Edition (model W200)
QuadBeat 3 Earphone (model HSS-F630)
Water Purifying Refrigerator with Door-in-Door™
Top-Loader Washer and Dryer
TWINWash™ Washer and Dryer
TWINWash™Mini
LG Speed Oven+
Signature Kitchen Suite
LG USP Pictogram
ESS(Energy Storage System)

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LG G5 & FRIENDS WIN AT MOBILE WORLD CONGRESS

LG’s Newest Smartphone Sweeps the Competition at the Mobile Industry ‘Oscars’

BARCELONA, Feb. 25, 2016 ― LG Electronics amassed a total of 33 awards at Mobile World Congress (MWC) 2016 including the event’s top honor, Best Mobile Handsets & Devices Award, securing status as the most honored company at the show. The wins highlighted the Modular Type innovation behind LG’s latest flagship smartphone, the LG G5 and Friends, demonstrating that the company is at the forefront of mobile communications. LG G5 and Friends earned top honors from Android Authority, Digital Trends, Trusted Reviews and Ubergizmo, among others.

“The initial response to our new LG G5 has been phenomenal and rewards the effort our experts have made to create something genuinely innovative and unique in the smartphone space,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “The G5 and its Friends modules are aimed at giving consumers a more playful smartphone experience and these awards suggest that we have offered something truly different in the market.”

LG unveiled the G5 to a 2,000 strong crowd prior to the main MWC event to high acclaim. The flagship smartphone is a brand new design with a sleek, metal uni-body featuring a Slide-out Battery and a Modular Type design that gives a greater smartphone experience. Complete with LG Friends, a collection of companion devices, the G5 can be transformed into a digital camera, Hi-Fi player and more.

With an estimated 100,000 attendees, MWC 2016 is the mobile industry’s keynote event. Awards won by LG at MWC 2016 include:

GSM Association (GSMA)

Best Mobile Handsets & Devices – LG G5

4gnews

Major Revelação – LG G5

Alphr

Best Smartphone – LG G5

Android Authority

Best of MWC 2016 – LG G5 / LG Friends

Android Central

MWC Top Pick – LG G5 / LG Rolling Bot / LG 360 VR

Android Pit

Best Innovation – LG G5

BGR

MWC 2016 Winner – LG G5 / LG Rolling Bot

Chip Chick

Most Innovative – Rolling Bot

Digital Trends

Top Tech of 2016 Winner – LG G5

Top Tech of 2016 Audio – LG Hi-Fi Plus

Expert Reviews

Best of Innovation – LG G5

Best Smartphone – LG G5

Know Your Mobile

Best of Innovation – LG G5

Best Smartphone – LG G5

Men’s Health

Editor’s Choice – LG G5

MobileGeeks

Best Smartphone – LG G5

Most Innovative Company – LG Electronics

Slashgear

Best Smartphone – LG G5

Best Accessory – LG Rolling Bot

Techradar

Best in Show – LG G5 & Rolling Bot

Best Phone – LG G5

Best Wearable – LG 360 VR

Techspot

Best of MWC – LG G5

Tom’s Guide

Best of MWC – LG G5

Tom’s Hardware

Best of MWC – LG G5

Trusted Reviews

Best of MWC 2016 – LG G5 / Rolling Bot

Ubergizmo

Best of MWC – LG G5 / LG Friends

For more information about LG’s products at MWC 2016, please visit www.LGnewsroom.com/MWC2016.

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LG and Intel Develop and Pilot 5G Telematics Technology for Next Generation Cars

Working Together to Take a Leading Role in Advancing the Automobile

BARCELONA, Feb. 22, 2016 — At Mobile World Congress in Barcelona, LG Electronics (LG) and Intel announced that they are collaborating to develop and pilot 5G-based telematics technology, the next generation of wireless technology for cars. LG and Intel will utilize research and development expertise and leadership from both companies with the intent to be first to market with 5G ready solutions. LG is the first company to supply telematics products that rely on LTE connectivity instead of older 2G or 3G based networks.

5G telematics delivers data more than 33 times faster than 4G LTE with latency expected to drop to about one tenth of current speeds. Software can be updated at high speeds through OTA (over-the-air) networks while videos and other multimedia content will see faster downloads through the car’s infotainment systems.

Powered by V2X (Vehicle to Everything) technology, 5G’s dramatically reduced latency is possible even when cars are travelling at high speeds. Communication from vehicle to vehicle, vehicle to infrastructure or vehicle to pedestrian through 5G can help prevent accidents for a safer driving experience.

By bringing together its potent Mobile Communications technology with the insight of its Vehicle Components division, LG has made significant strides to solidify its telematics leadership in the smart car industry. LG is the exclusive supplier of vehicle telematics for GM’s 4G LTE OnStar telematics system which has helped LG take the top position in automotive telematics with a market share of 30.1 percent in 2013, 30.3 percent in 2014 and 29.9 percent in 2015, according to Strategy Analytics.

“By working closely with Intel we hope to build upon our leadership with LG’s next generation of 5G telematics products,” said Kim Jin-yong, President of LG Electronics’ Vehicle Components In-Vehicle Infotainment Business Unit.

“LG is an important vehicle component supplier for the joint research and development of 5G telematics”, said Aicha Evans, corporate vice president and general manager of the Intel Communication and Devices Group. “We believe the combination of LG connectivity leadership and Intel expertise in connected cars, sensor fusion and distributed deep learning will deliver innovative 5G technology for the car.”

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