LG G5 TV COMMERCIAL ‘WORLD OF PLAY’ HITS 36 MILLION VIEWS GLOBALLY

Succeeds in Engaging Viewers Worldwide by Highlighting the
Playful Capabilities of LG G5 and Friends

A man airbrushes a face mask of Jason Statham used during filming of LG G5 TV Commercial, ‘World of Play’

SEOUL, May 2, 2016World of Play, LG Electronics’ promotional video for the G5 starring Jason Statham, racked up an impressive 36 million views across key social media sites such as YouTube and Facebook since March 23. Throughout the minute-long spot, multiple versions of Jason Statham show viewers how to enjoy the G5 and Friends in numerous “challenging” situations.

World of Play was ranked number one in the third week of April as the “Most Engaging Spot of the Week” by AdAge, a leading global source of news, intelligence and conversation for the marketing and media community.

“The original idea for this commercial came from a very simple thought: what if the world played more?” stated Sam Bergen, executive creative director at Energy BBDO.  “We needed a visual way to tell that story and we imagined what his [Jason Statham] world of play would look like.”

“We are excited to reach people worldwide with this TV commercial, delivering the playfulness of the G5 and Friends,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. “There is still a lot more fun to discover and enjoy with the G5 and Friends, which we will continue to highlight through upcoming creative works.”

Go to www.youtube.com/watch?v=gJG8lEwu0yg to view the action from behind the scenes.

 

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FIRST LG G5 SOFTWARE UPDATE ADDS APP DRAWER OPTION, BURST SHOOTING WITH CAM PLUS

SEOUL, Apr. 29, 2016 — This week LG Electronics (LG), in partnership with mobile operators, began rolling out a software update with improvements in the usability of the LG G5 and CAM Plus module. Key markets in Asia will receive the update first, followed by customers in North America* and Europe over the next several weeks.

The app drawer, a familiar feature in all previous LG smarphones, returns to LG G5 by popular demand. Until now only available as a download at LG SmartWorld, UX 5.0 with app drawer is available to LG G5 owners over-the-air (OTA) via Wi-Fi. Rather than overwriting the original home layout, the update will appear as “Home & app drawer” under the G5’s home setting once the optional download is confirmed. G5 owners who prefer the original layout without the app drawer can just select “Home” in the settings.

The second notable improvement is the addition of continuous or “burst” mode when using the LG CAM Plus module. With burst mode and LG CAM Plus, aspiring shutterbugs can capture up to 10 shots per second, up to a maximum of 30 frames, for a more DSLR-like shooting experience.

 

* Recipients of the software upgrade in the United States will depend on the carrier network.

 

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LG ANNOUNCES FIRST-QUARTER 2016 FINANCIAL RESULTS

Premium Focused Strategy Results in Highest Profitability Ever for LG Appliances and TVs

A picture of LG Twin Towers in the daytime

SEOUL, Apr. 28, 2016 — LG Electronics Inc. (LG) today announced first-quarter 2016 operating profit of KRW 505.2 billion (USD 420.25 million), a 65.5 percent increase from the same period in 2015 on sales of KRW 13.36 trillion (USD 11.12 billion).

The LG Home Appliance & Air Solution Company contributed the largest amount, KRW 407.8 billion (USD 339.23 million) in operating income for the quarter, while the LG Home Entertainment Company earned KRW 335.2 billion (USD 278.84 million) in operating profit, both up significantly from the first quarter of 2015. The LG Mobile Communications Company posted an operating loss of KRW 202.2 billion (USD 168.20 million) primarily due to increased marketing expenditures for the new LG G5 flagship smartphone, while the LG Vehicle Components Company reported a modest loss of KRW 15.8 billion (USD 13.14 million) reflecting higher R&D investments.

LG’s overall global sales and profitability are expected to improve in the second quarter, with double-digit growth in revenues and higher profitability anticipated as LG continues its premium-focused strategy with LG SIGNATURE products, the LG G5 smartphone and 4K Ultra HD OLED TVs.

LG Home Appliance & Air Solution Company recorded sales of KRW 4.22 trillion (USD 3.51 billion) in the first quarter, an increase of 4 percent year-on-year due in large part to higher premium product sales and growth in its B2B operations. Operating profit and operating margin of 9.7 percent were the highest in the history of LG home appliances. Revenues in the Korean domestic market increased 11 percent from the same period the previous year thanks to strong performance of TWIN Wash washing machines, premium refrigerators and commercial air conditioners. Weaker demand caused by the drop in oil prices and unfavorable currency exchange movements negatively affected sales in markets such as the Middle East, South America and CIS, while revenues in North America and Europe remained strong.

LG Mobile Communications Company reported sales of KRW 2.96 trillion (USD 2.46 billion), a decline of 15.5 percent from the first quarter last year. Shipments of 13.5 million smartphones were 12 percent lower both year-on-year and quarter-on-quarter, mainly as a result of the business entering the slow season as well as declining shipments of existing flagship models due to high interest in the recently announced LG G5. Competition in the smartphone market will continue to increase, leading to further price erosion which LG plans to counter with a strong global push for the modular LG G5 smartphone and new mass-tier models such as its X series.

LG Home Entertainment Company reported revenues of KRW 4.33 trillion (USD 3.6 billion), down 2.3 percent from last year’s first quarter as TV shipments declined somewhat in the key markets of North America and Europe. A solid operating margin of 7.7 percent was accompanied by a 207 percent increase quarter-on-quarter in operating income, demonstrating strong evidence of the growing demand for premium OLED and 4K OLED TV products. Improved cost structure and cost competitiveness is expected to drive improved profitability in the next quarter.

LG Vehicle Components Company sales of KRW 592.9 billion (USD 493.2 million) represent a 55 percent year-on-year increase, on the back of LG’s growing automotive infotainment business, although profitability was negatively affected by increased R&D investments. The outlook for LG’s automotive business is positive, with higher expected demand for electric vehicle components and as LG expands its global reach and secures new customers.

2016 1Q Exchange Rates Explained

LG Electronics’ unaudited quarterly earnings results are based on IFRS (International Financial Reporting Standards) for the three-month period ending Mar. 31, 2016. Amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate of the three-month period of the corresponding quarter — KRW 1,202 per USD (2016 1Q).

Earnings Conference and Conference Call

LG Electronics will hold a Korean language earnings conference call on Apr. 28, 2016 at 16:00 Korea Standard Time followed by the English language conference call at 20:00 Korea Standard Time (11:00 GMT/UTC). Participants for the English conference call are instructed to call +82 31 810 3061 and enter the passcode 9084#. The corresponding presentation file will be available for download at the LG Electronics website (www.lg.com/global/ir/reports/earning-release.jsp) at approximately 16:00 on Apr. 28, 2016. Please visit http://pin.teletogether.com/eng/ and pre-register with the passcode provided. For those unable to participate, an audio recording of the news conference will be available for a period of 30 days after the conclusion of the call. To access the recording, dial +82 31 931 3100 and enter the passcode 142810# when prompted.

 

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LG G5 FRIENDS ECOSYSTEM SET FOR EXPANSION

LG Friends Online Portal Opens for Business as Company Courts Developers

LG executive vice president Min Kyung-oh giving a presentation at the LG G5 and Friends developers conference

SEOUL, Apr. 18, 2016 — LG Electronics (LG) announced the opening of the LG Friends Online Portal (www.LGFriends.com) in the next phase to expand its open mobile ecosystem. Initially, LG Friends Online Portal will open for business in the United States, United Kingdom, United Arab Emirates and South Korea and gradually expand to other target countries.

Once fully operational, certified third party developers will be able to set up shop directly in the LG Friends Online Portal to promote their ideas and products. This portal will also offer a community page where anyone interested in LG G5 and the future of modular smartphones can contribute to the discussion. Visitors will also be able to use the portal to find out where to buy LG Friend products and to receive information on special offers and sweepstakes in their respective locations.

As part of its effort to expand the G5 ecosystem, LG invited over 200 developers to a conference in San Francisco on April 15. At the event, developers were given the opportunity to experience LG G5 and Friends up close and personal and hear presentations from LG executive vice president Min Kyung-oh and vice president Dr. Woo Ram-chan as well as representatives from partners Google and Parrot.

“Our mobile ecosystem is an opportunity for common growth where LG, third party developers and consumers all participate and share in the benefits together,” said Juno Cho, president of LG Electronics and LG Mobile Communications Company. “Expanding the LG mobile ecosystem will be our top priority with G5 and Friends this year as we work earnestly toward delivering a playful mobile experience through a diverse collection of Friends.”

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LG ELECTRONICS DEMONSTRATES ATSC 3.0 WIRELESS NETWORK ANTENNA

New ‘Gateway’ Device to Deliver Next-Gen Broadcast TV
to Smart TVs and Other Connected Devices

Visitors to LG’s booth at the 2016 National Association of Broadcasters (NAB) convention observe and discuss the company’s ATSC 3.0 smart antenna.

LAS VEGAS, Apr. 18, 2016 – LG Electronics today demonstrated a unique new wireless network antenna designed to receive and process ATSC 3.0 next-generation television broadcast signals and redistribute them via Wi-Fi throughout the home to connected devices such as smart TVs, tablets, laptop computers and smartphones.

Taking the wraps off a two-year development project, the company is demonstrating the ATSC 3.0 smart antenna for the first time at the 2016 National Association of Broadcasters (NAB) convention here this week. It is a featured product in the “ATSC 3.0 Consumer Experience” exhibit, co-hosted by the NAB, the Consumer Technology Association and the Advanced Television Systems Committee.

Today’s announcement underscores the momentum behind the ATSC 3.0 standard and spotlights LG’s commitment to accelerating deployment of next-generation television, according to Dr. Jong Kim, senior vice president, LG Electronics, and president of LG’s Zenith R&D Lab in the United States. “In addition to showing how such consumer-friendly products will support the rollout of next-gen broadcasting, this device, built around the world’s first ATSC 3.0 demodulator chip, exemplifies our progress,” he said.

Sam Matheny, NAB Senior Vice President and CTO, welcomed the early development of devices such as LG’s smart network antenna. “This is a unique product that combines next-generation broadcasting with widely deployed home Wi-Fi networks and is the kind of offering that can help broadcasters bring their new ATSC 3.0 signals to a range of consumer devices in a seamless manner.”

“Innovations like the LG smart network antenna will play an important role in accelerating the consumer adoption of ATSC 3.0 by enabling existing devices in the home and reducing the need for multiple converter boxes,” said Anne Schelle, Executive Director of Pearl TV, the consortium of nine major broadcast groups representing more than 200 U.S. television stations.

The ATSC 3.0 wireless network antenna is based on an LG-developed uni-directional antenna array with unique electronic steering logic designed to optimize indoor reception. LG is integrating a chip-based ATSC 3.0 tuner-demodulator with the antenna, which can be placed virtually anywhere in the home – in the attic, in a window, in a closet – wherever reception is best.

The steerable network antenna is coupled with a network interface to communicate with the in-home Wi-Fi router to allow connected devices to blend ATSC 3.0 signals and services with over-the-top Internet-delivered content. The Wireless Network Antenna also is designed to receive current “ATSC 1.0” DTV transmissions and similarly route them to an array of consumer devices.

Development of the LG ATSC 3.0 wireless network antenna, which began in 2014, is a joint effort of LG’s Zenith R&D Lab in Lincolnshire, Ill., USA, and the office of the Chief Technology Officer, LG Electronics, in Seoul, Korea.

Expected to redefine TV broadcasting for decades to come, the next-generation ATSC 3.0 broadcast television system is being designed to deliver 4K UHD services, robust reception on mobile devices and improved spectrum efficiency. LG and Zenith are key contributors to ATSC standards activities, including development of core technologies in the majority of the ATSC 3.0 Physical Layer transmission system.

 

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EXPERIENCING VR WITH 360-DEGREE WALLPAPERS ON LG G5

Free Spherical Wallpapers Available for Download on LG SmartWorld

The front view of the LG G5 in Silver with the new 360-degree VR wallpaper displaying the crest of a volcano

SEOUL, Apr. 15, 2016 — LG Electronics (LG) will offer beautiful 360-degree landscapes for free download so that LG customers can experience the power of 360-degree images on their G5 smartphones.

The 360 Wallpaper feature allows users to set spherical images as the background image on the LG G5 home screen. By moving the phone or swiping the display, the background takes on a life of its own, similar to the experience one would see in a virtual reality world. The 360-degree photos can also be viewed in Cinematic View while the LG 360 CAM captures spherical photos that can be used as wallpapers on the G5 or uploaded to Google Street View.

LG G5 users will have free access to stunning wallpapers taken by professional photographers, including breathtaking scenery of nature and famous cities around the world. Initially 12 photographs will be available on LG SmartWorld with four new images added each month from May to November.

“The G5 is designed to deliver a playful mobile experience to customers and 360-degree imagery is a key part of that experience,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. “360-degree photography is still in its early stages but we believe it will drive adoption of VR innovation in the mobile space.”

The professionally photographed images will be available between April and November in all 69 countries where LG SmartWorld is available. LG G5 owners interested in experiencing 360-degree wallpapers on their smartphones are encouraged to log on to www.LGworld.com or to download the Android app for more information on wallpapers as well as the opportunity to win prizes and gifts.

 

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LG G5: GRAPHICAL USER INTERFACE (GUI)

https://www.youtube.com/watch?v=WqJvMtkmyZI

Bring more colors and fun to your mobile experience with the LG G5’s Graphical User Interface(GUI)!
Simple yet entertaining animation and feedback effects will deliver a playful user experience.
As the screen turns on, the fun begins.

LG RELEASES PRELIMINARY EARNINGS FOR FIRST-QUARTER 2016

A picture of LG Twin Towers at night

SEOUL, Apr. 11, 2016 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the first quarter of 2016.
.

Tentative consolidated revenues for the first quarter of 2016 is KRW 13.36 trillion and operating profit is KRW 505.2 billion. Revenues are expected to be 4.5 percent lower than the same period the year prior while operating profit will be 65.5 percent higher year-over-year.

                                                                                                                                                (Unit: KRW bn)

  2016 1Q 2015 4Q QoQ (%) 2015 1Q YoY (%)
SALES 13,362.1 14,560.1 -8.2 13,994.4 -4.5
OPERATING PROFIT 505.2 349.0 44.8 305.2 65.5

These figures are the tentative consolidated earnings based on K-IFRS. This tentative earnings is provided as a service to investors prior to LG Electronics’ final earnings results including net profit and details regarding each division which will be announced officially later this month.

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LG’S PREMIUM APPLIANCES TAKE CENTER STAGE AT INNOFEST EUROPE 2016

Roadshow Brings LG SIGNATURE, Centum System™
and LG’s Smart Home Platform to Regional Audience

The logo of LG Electronics

BUDAPEST, Apr. 10, 2016 — LG Electronics (LG) will demonstrate its commitment to consumers at InnoFest Europe 2016, a roadshow to showcase its newest collection of appliance products for the European market, a fiercely competitive region in the home appliance industry. InnoFest Europe 2016 will take place at the historic Bálna Budapest Center from April 10-12 and will be attended by 225 guests representing regional retailers, business partners and media.

LG SIGNATURE: Redefining Premium Appliance

Making its debut on European soil for the first time, LG SIGNATURE brings together the company’s differentiated technology and cutting-edge designs under a single lineup. LG’s Art of Essence philosophy evokes LG SIGNATURE’s aim to stay pure and sophisticated, true to each product’s core character. The initial products in the LG SIGNATURE lineup include a more advanced TWIN Wash™ washing machine, a cutting-edge Door-in-Door™ refrigerator and a futuristic hybrid air purifier.

The unique-looking LG SIGNATURE washing machine is an advanced version of the LG TWIN Wash™ but with more sophisticated and convenient featurese. The minimalistic design of the LG SIGNATURE washing machine is highlighted by the touch-enabled Quick Circle User Interface embedded in the glass door at a 17-degree angle for easy viewing when standing. The Push Open washing machine door makes accessing the interior easy even when carrying a full load of laundry. The sleek and sophisticated-looking enamel coating also repels fingerprints and corrosion.

The LG SIGNATURE refrigerator represents the visualization of fundamentals with a fresh take that is both intuitive and evolutionary. As a nod to its innovative spirit, LG has taken its award-winning Door-in-Door™ design one step further by adding a Knock-On Door-in-Door™ feature that makes the tinted Door-in-Door™ compartment transparent with a simple tap. Approach the refrigerator with arms full of groceries and the advanced refrigerator automatically opens the door for you for easy access to the interior.

The LG SIGNATURE air purifier is a must-have appliance for those who take air quality in their homes seriously. Watch the air as it’s being cleaned through the visually- transparent panel. Equipped with an advanced Aqua-Cyclone feature and LG’s Smart PM1.0 Indicator, the air purifier removes odors as well as dust as small as one micrometer from the air in your home.

Centum System™: Enhanced Durability and Energy Efficiency

LG equipped the Centum System™ washing machine and refrigerator with core technologies to meet the requirements of consumers who demand both durability and high energy efficiency from their home appliances. The washing machine’s Inverter Direct Drive and the refrigerator’s Inverter Linear Compressor create significantly less internal friction, resulting in greater reliability and durability, backed by LG’s 20-year warranty.

The Centum System™ washing machine does away with traditional springs that support the outer tub by utilizing a new damping system equipped with shock absorbers, similar to those found in automobiles. This fixed-tub system significantly reduces vibration and noise levels and boasts one of the quietest spin cycles on the market. A 12kg load of laundry spinning at 1400 RPM emits only 67dB, equivalent to the noise level of a typical conversation.1 The washing machine also delivers an exceptional energy efficiency rating of A+++-60%.

The LG Centum System™ refrigerator also breaks new ground with an energy efficiency rating. The Centum System™ refrigerator is offered in two different styles, a bottom-freezer model which delivers an energy grade rating of up to A+++ -20 percent and a side-by-side model which offers a A+++-10 percent rating.

SmartThinQ™: Improving Smart Home Automation

LG has made significant contributions to the burgeoning smart home market with the introduction of the SmartThinQ™ sensor. This useful device can be placed on traditional appliances to alert users via their smartphones when the washing machine has completed a cycle or when a refrigerator door has been left ajar, among a variety of other uses. To complement the SmartThinQ™ sensor and LG’s wide range of smart appliances, LG developed the SmartThinQ™ Hub to gather information and communicate with SmartThinQ™ sensors and smart appliances, even to play music through its built-in speaker. LG’s SmartThinQ™ Hub is compatible with the standards put forward by the AllJoyn® Alliance, an open source framework that promotes the development of IoT technologies, collaborative business partnerships and cross-industry initiatives.

InnoFest Europe 2016 will also showcase advanced refrigerators such as the new Side-by-Side and Bottom-Freezer models, being introduced to the European market for the first time, along with a new lineup of attractive microwaves and air-care products. Exciting products such as CordZero™ HOM-BOT Turbo+ with augmented reality technology and the upgraded LG Styler, which uses the power of steam to reduce wrinkles and odors on clothes, will make their European debut at the show.

“InnoFest Europe is an opportunity for LG to bring our diverse collection of home appliances to the region where our partners and stakeholders can get familiar with our newest products up close,” said Jo Seong-jin, CEO and president of the LG Electronics Home Appliance & Air Solution Company. “LG has made great gains in Europe with the continued support of our business partners and we want to demonstrate to our supporters that together, we can continue to lead the global home appliance market.”

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1Tested by LG Lab in accordance with IEC standards. Based on a 12kg load of laundry on Cotton Large cycle spinning at 1400RPM

HOUSE OF CARDS BUILT ON RUNNING LG WASHING MACHINE BREAKS GUINNESS RECORD

 LG’s Centum System™ Eliminates Almost All Vibration and Noise

The record-breaking 3.3-meter tall hose of card build atop an activated LG Centum System™ washing machine

SEOUL, Apr. 7, 2016 — LG Electronics (LG) and professional card stacker Bryan Berg set a new world record for the tallest house of cards built in 12 hours. More incredible is that the record-breaking 3.3 meter tall structure was built atop an LG Centum washing machine while it was spinning at 1,000 RPM. Bryan Berg, a Harvard-educated architect who began stacking cards at the age of eight, partnered with LG on his record-breaking attempt, a 48-story house constructed of only normal playing cards.

“We are thrilled for Bryan, who achieved a special goal, while also helping to highlight the technological innovations that exist in some of today’s home appliances,” said Jo Seong-jin, CEO and president of the LG Electronics Home Appliance & Air Solutions Company. “Appliances should no longer be viewed as noisy, disruptive machines but a home companion that can coexist unobtrusively in any kitchen. This record-breaking event was a creative way to drive this point home.”

LG’s unique Centum System™ utilizes a new damping system equipped with shock absorbers, similar to those found in automobiles. This fixed-tub system greatly reduces vibration and noise levels. By doing away with traditional springs to support the outer tub, the Centum System™ washing machine boasts one of the quietest spin cycles on the market, emitting only 67dB1, the equivalent of a typical conversation. And with less moving parts, there’s less friction, the leading cause of wear and tear in machines. LG is so confident in the technology that the Inverter Direct Drive motors in Centum System washing machines are covered by a 20-year warranty, double the industry standard.

 

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1Tested by LG Lab in accordance with IEC standards. Based on a 12kg load of laundry on Cotton Large cycle spinning at 1,400RPM.

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LG TVS RECOMMENDED BY NETFLIX FOR SECOND STRAIGHT YEAR

LG’s 2016 OLED TVs, SUPER UHD TVs and UHD TVs Boast
Superior Internet TV Experience and Optimal Streaming Capabilities

The main page of LG TV’s Smart TV platform with a preview of Netflix drama Daredevil.

SEOUL, Apr. 7, 2015 — LG Electronics’ top-tier 2016 4K TVs have been selected by Netflix for its Netflix Recommended TV program for the second consecutive year. Netflix Recommended TV is an evaluation program recognizing smart TVs that deliver excellent performance for Netflix and a better Internet TV experience overall.

LG’s superior webOS 3.0 4K TVs qualified for the global Netflix Recommended TV designation after undergoing a rigorous, criteria-based smart TV evaluation program. Making the list includes LG SIGNATURE OLED TV (G6), 4K OLED TVs (models E6 and C6), LG SUPER UHD TVs (models UH9500 and UH8500) and UHD TVs (models UH7500, UH6500, UH6300 and UH6100) with more models expected to be added as they are evaluated.

The Netflix Recommended TV program is designed to help consumers identify televisions that offer a quicker, easier and up-to-date Netflix experience. LG’s webOS 3.0-enabled OLED TVs, SUPER UHD TVs and UHD TVs offer an unbeatable combination of breathtaking picture quality and streamlined, intuitive smart TV features that provide an optimal Internet TV streaming experience.

With an extensive library of award-winning TV shows and movies and over 600 hours of original programming planned for this year, LG TVs offer an amazing 4K viewing and streaming experience for Netflix members across the globe. What’s more, select LG webOS 3.0 4K TVs offer best-in-class Instant On performance so you can turn on your TV and start watching Netflix faster than on any other model on the market today. Other WebOS 3.0 features like Fast App Switching mean accessing Netflix and other Internet Services is as easy as changing channels.

On top of flawless 4K content, LG TVs are already prepared to provide optimal HDR picture quality.LG’s OLED TVs and SUPER UHD TVs are fully compatible with both the HDR10 and Dolby Vision HDR formats and are ready to offer viewers optimal picture quality for Netflix original series in HDR, including Season 1 of Marco Polo, available now, with Marvel’s Daredevil coming soon.

“We are excited that the Netflix Recommended TV program recognizes our exceptional smart TV performance for the second consecutive year,” said Brian Kwon, President and CEO at LG’s Home Entertainment Company. “On top of smart TV functionality, LG’s premium-tier 4K OLED TVs offer unequaled 4K picture capabilities. Now with more 4K and HDR Netflix content available globally, choosing a TV from LG has become the obvious choice.”

“LG has continued to lead the way in making streaming services, including Netflix, easier and faster to use” said Scott Mirer, Vice President, Device Partner Ecosystem at Netflix. “We are pleased to designate LG’s latest 4K UHD TVs with webOS 3.0 as Netflix Recommended TVs, offering a superior experience for Netflix members all over the world.”

LG TV users can access Netflix by selecting the Netflix app in LG’s webOS smart TV platform. Netflix is also accessible on older TVs through LG’s former smart TV platform, Netcast. For more information on the full list of Netflix Recommended TVs, please visit www.netflix.com/recommendedtv or the LG.com site in your region.

 

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LG ELECTRONICS HONORED BY U.S. EPA AS 2016 ENERGY STAR® PARTNER OF THE YEAR, EARNS 2016 CLIMATE COMMUNICATOR AWARD

LG Recognized for Sustained Leadership to Protect Environment,
Raising Awareness of Climate Change and Energy Efficiency

Logo of the U.S. Environmental Protection Agency’s (EPA) 2016 ENERGY STAR Partner of the Year–Sustained Excellence Award, which was awarded to LG.

SEOUL, Apr. 6, 2016 ― LG Electronics has been recognized by the U.S. Environmental Protection Agency (EPA) with the 2016 ENERGY STAR Partner of the Year–Sustained Excellence Award for continued leadership in protecting the environment through energy efficient consumer electronics and home appliance products. LG also earned the 2016 ENERGY STAR Climate Communicator Award for efforts to raise consumers’ awareness of the impact of climate change.

“LG is proud of its partnership with ENERGY STAR and our positive environmental impact in the United States,” said William Cho, president and CEO of LG Electronics USA. “We’re helping American consumers experience Innovation for a Better Life by creating products that deliver energy savings without sacrificing performance or style. At the same time, we’re helping consumers understand how energy efficiency helps fight climate change.”

EPA Administrator Gina McCarthy applauded LG for its accomplishments. “By continued collaboration with ENERGY STAR, LG is helping Americans save money, save energy, and do their part to reduce our nation’s greenhouse gas emissions that exacerbate climate change. LG demonstrates a strong commitment to energy efficiency and to preserving a healthy planet for future generations, and I’m proud to recognize LG with our highest form of recognition, as ENERGY STAR Partner of the Year–Sustained Excellence,” she said.

Recognized as ENERGY STAR Partner of the Year for the five consecutive years, LG is committed to developing the most innovative and energy-efficient products that provide consumers with superior performance while lessening the impact on the planet, said Cho, who was named by CR Magazine as Responsible CEO of the Year, in large part due to his leadership in energy efficiency and environmental sustainability.

According to the EPA, “LG distinguished itself as a champion for improving the environ-ment through energy efficiency and conveying the benefits of ENERGY STAR certified products.” Key 2015 accomplishments include:

  • Offering hundreds of ENERGY STAR certified models in a range of product categories including clothes washers, clothes dryers, refrigerators, televisions and monitors, and increasing the total number of ENERGY STAR certified models by 15 percent over 2014.
  • Promoting the ENERGY STAR 2015 Flip Your Fridge program with a breakthrough campaign on The Ellen DeGeneres Show, and announcing its full-fledged support of the 2016 Flip Your Fridge program.
  • Generating billions of impressions with an ongoing nationwide campaign about the impact of climate change and the benefits of ENERGY STAR, including integrating ENERGY STAR messaging into LG’s fan fest presence at the NCAA® Men’s Final Four® and highlighting ENERGY STAR on LG’s New York Times Square Billboard.
  • Increasing its trade show presence with ENERGY STAR certified products featured at 10 events, including CES® and Greenbuild, among others.
  • Reaching its more than 2,000 U.S. employees with updated materials featuring ENERGY STAR certified products and ways to reduce their own environmental impact.

Highlighting LG’s 2016 Climate Communicator Award, EPA Administrator McCarthy said, “LG has helped consumers understand how their energy-saving actions can have a positive impact on the climate.”

The 2016 ENERGY STAR Sustained Excellence Awards are given to organizations to recognize their contributions to reducing harmful carbon pollution through superior energy efficiency efforts. These awards recognize ongoing leadership across the ENERGY STAR program, including energy-efficient products, services, new homes, and buildings in the commercial, industrial, and public sectors.

Since its inception in 1992, ENERGY STAR and its partners have helped prevent a total of more than 2.4 billion metric tons of greenhouse gas emissions. In 2015 alone, ENERGY STAR and its partners provided more than $11 billion in societal benefits due to reducing damages from climate change.

LG’s ENERGY STAR accomplishments will be recognized in Washington on April 13.

 

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STATEMENT REGARDING MATERIAL USED IN LG G5 UNI-BODY

Contrary to erroneous reports online that the LG G5 body is composed of plastic, LG would like to state unequivocally that the uni-body casing of the G5 is composed of a special aluminum alloy, LM201 (Feb. 2016 patent pending). LM201 was developed by LG in partnership with the Korea Institute of Industrial Technology for use in high-end sports cars, aircraft and consumer electronic product where durability, rigidity and lightness are required. As a die-cast metal, LM201 was determined to be most appropriate material to accommodate the curves of the G5. After the die-casting is complete, the insulating antenna slit is applied directly to the aluminum casing followed by a coating of primer which provides additional insulation and enhances the surface profile for the “microdizing” process, where pigment containing tiny metal particles is applied directly to the primer to provide a smooth and durable finish. While both anodized aluminum and microdized aluminum will scratch if enough pressure is applied, in the case of the G5 the gray primer beneath the pigment layer may be mistaken for plastic when the coloring is scratched off. We want to reassure our customers that the uni-body of the LG G5 is advanced aluminum alloy, not plastic.

LG LEADS TOP-TIER AWARDS COUNT FROM GLOBAL DESIGN AUTHORITY RED DOT

With a Total of 32 Awards, LG Electronics Proves its Industry Leadership in Design

Red Dot’s prestigious Best of the Best award recipients, LG Electronics’ 4K OLED TV (model 65E6) and Bottom-Freezer Refrigerator (model GA- B489SADN/GA-B489TADN).

SEOUL, Mar. 30, 2016 ― LG Electronics (LG) has emerged as the clear winner in this year’s Red Dot Awards for design excellence. LG’s impressive 32 honors include two Best of the Best awards and 30 Red Dot Awards. As a recipient of double Best of the Best awards in the same year, this recognition from Red Dot confirms LG’s place at the vanguard of both technology and design leadership.

Among the products honored as setting the gold standard in design with Red Dot’s prestigious Best of the Best award were LG Electronics’ 4K OLED TV (model 65E6) and Bottom-Freezer Refrigerator (model GA- B489SADN/GA-B489TADN), helping to give LG a diverse portfolio of award winning products unmatched by any other company.

Red Dot is widely seen as one-third of the world’s top design committees, along with the iF Design Awards and IDEA (International Design Excellence Awards). This year, out of a total 5,214 products submitted from around the world, only approximately 70 products were designated Best of the Best for their innovation and design leadership.

The LG 4K OLED TV boasts a slick appearance and chic charms while maintaining the distinctive design of LG’s premium OLED televisions. Complete with the company’s unique Picture-on-Glass concept, the LG 4K OLED TV exudes an aura of class and sophistication while bridging the gap between modern trends and timeless style. Equal parts television and modern art masterpiece, the polished LG 4K OLED TV is approachable from any angle, effortlessly blending into any environment.

LG’s emphasis on forward-thinking design can also be clearly seen in its sophisticated Bottom-Freezer Refrigerator. Unlike other models that implement unwieldy bar handles that project outward from the refrigerator, the Bottom-Freezer Refrigerator features an innovative Easy Open Handle that is tucked away at the bottom of the door, making it almost completely imperceptible. The refrigerator’s stylish trim is also equipped with refined mood lighting, making the doors easy to open at all hours of the day.

In addition to its two Best of the Best awards, LG received 30 additional honors from the judges at Red Dot. The LG SIGNATURE Refrigerator was honored for its Knock-On Door-in-Door™ and Auto Door Open features while the LG SIGNATURE Washer was recognized for its double load capability as well as its touch-enabled user interface in its glass door. Judges were also impressed by the LG SIGNATURE Air Purifier with its transparent window that allows users to watch the air purifying process at work. The LG SIGNATURE OLED TV was also honored, with judges citing its ultra-thin 2.57 mm glass panel and other luxurious elements. The LG G5 smartphone, featuring a sleek, metal uni-body with a Slide-out Battery and Modular Type design, also received honors along with three LG “Friends” (360 VR, 360 CAM, TONE Platinum), a collection of companion devices.

“We are extremely honored to receive these prestigious awards for our efforts to drive design innovation in consumer electronics and appliances,” said Noh Chang-ho, head of LG Electronics’ corporate design center. “LG is committed to design excellence and these awards are affirmation that we are on the right track.”

 

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EAGERLY ANTICIPATED, LG G5 TO BEGIN SHIPPING IN KEY MARKETS WORLDWIDE

The First Smartphone to Successfully Implement
Modular Design, G5 Opens up New Possibilities in Mobiles

The front, right side view of the LG G5 in Gold

SEOUL, Mar. 30, 2016 — Starting this week, LG Electronics (LG) will begin reaching global markets with its highly anticipated LG G5 modular smartphone. The LG G5 will debut in South Korea on March 31 and the United States on April 1 to be followed by countries in Europe, Asia and the Middle East, among others. Approximately 200 carriers and operators worldwide have committed to offer the G5 in their local markets.

As demonstrated at its unveiling at Mobile World Congress last month in Barcelona, LG G5 is a showcase of cutting-edge technologies and rich features thoughtfully designed deliver a more playful user experience. MWC attendees seemed to agree with the philosophy behind the G5 as the device walked away with a record 33 awards including Best New Smartphone at MWC 2016 from the GSMA’s Glomo Awards, the mobile industry’s longest established awards platform for innovation, excellence and achievement.

“Since MWC, LG G5 and Friends have captured the imagination of consumers everywhere with its engaging take on mobile technology,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “Modularity has been talked about for years but no one was able to consumerize it until now and we’re happy to take on the mantle.”

Engagement comes in the form of dual 78- and 135-degree camera lenses for ultra wide angle shots, an AOD (always-on display) that requires no button-pressing to get the latest information and Dolby Digital Plus and 7.1 channel audio for cinema-style sound that delivers dialogue and nuanced effects clearly even in loud environments. LG G5 also supports IFTTT (If This Then That), a smart solution that allows users to create a series of action programs called recipes to boost productivity and efficiency.

LG simplified the graphical user interface with a simple, flat look while applying a bright color combination and a semi-transparent blur effect to the GUI. In addition, animation and feedback effects are choreographed at the right moments to deliver a playful and enjoyable experience (https://youtu.be/WqJvMtkmyZI).

The following companion devices, or Friends, will be available in select markets at the time of the G5 rollout or soon after:

  • CAM Plus
  • LG Hi-Fi Plus with B&O PLAY (with pouch)
  • 360 VR
  • 360 CAM (with case)
  • Rolling Bot
  • TONE Platinum
  • H3 by B&O PLAY

Prices and exact date of availability will be announced separately in each local market.

 

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