Newest LG Smart TV Verified for Interoperability with Other LG IoT Devices

SEOUL, Dec. 23, 2015 — LG Electronics’ new webOS 3.0 operating system is not only widely regarded as the industry’s easiest and most intuitive OS for smart TVs, it is now also verified by UL, a leading global testing and certification organization, for its compatibility with Internet of Things (IoT) devices in the home. With a proprietary IoTV app, LG’s 2016 SMART TV lineup delivers smart home management functions via webOS 3.0 to control LG smart appliances through LG SMART TVs running webOS 3.0.

Once connected, the status of the various appliances appear on the LG SMART TV’s display, acting as an interface between users and devices. Through the TV screen, users can control specific home appliances such as refrigerators, air conditioners or washing machines connected via Wi-Fi or wires. With webOS 3.0, homeowners can adjust the brightness of the lights in the room or change the temperature setting of the air conditioner.

“We have always viewed the living room TV as the central hub of the smart home and LG SMART TV with webOS 3.0 was designed with this eventual functionality in mind,” said Sam Kim, senior vice president and head of TV product planning at the LG Electronics Home Entertainment Company. “LG will continue to provide the best user experience and develop innovative IoT-capable home products beyond the expectations of consumers.”

UL has verified a series of LG webOS 3.0-enabled OLED and UHD TVs and LG’s advanced IoT technology will be demonstrated at the Smart Home zone of LG’s CES booth (Las Vegas Convention Center, Central Hall #8204) from January 6-9.

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 webOS 3.0 to Feature Enhanced Mobile Connection,
Remote Features and More Content Options

SEOUL, Dec. 22, 2015 — At the 2016 International Consumer Electronics Show (CES) in Las Vegas, LG will unveil its latest SMART TV lineup featuring the newest webOS 3.0 smart TV platform. LG webOS 3.0 was designed to provide an exceptional user experience to allow for more intuitive navigation of the TV’s features. Since its introduction in 2014, LG webOS has been praised as one of the most versatile smart TV platforms by most major industry experts and publications. With enhanced options and more content, webOS 3.0 continues to offer the key features that made webOS so loved while introducing new innovations to appeal to a wider audience.

LG webOS 3.0 offers three magic smart features: Magic Zoom, Magic Mobile Connection and an upgraded Magic Remote, taking the user experience to a whole new level. Magic Zoom enables users to magnify objects and letters without any degradation in picture quality. And with Magic Mobile Connection, users can easily connect a mobile phone to their LG SMART TV via the LG TV Plus App on their mobile device to access mobile apps on the TV screen. The upgraded Magic Remote is designed to make controlling set-top boxes (STB) easier with the addition of buttons on the remote. The Screen Remote feature has also been redesigned to simplify the user interface for less clutter and more convenience.

Designed with the aim of providing an easier way of enjoying quality digital content, webOS 3.0 introduces Channel Plus, a unique feature which provides a wide range of over-the-top (OTT) content in a user-friendly format. Channel Plus offers a unified channel list that combines OTT content with familiar broadcast TV channels, enabling users to watch OTT content by surfing through channels as they normally would. Channel Plus can also be controlled with an app to provide program recommendations via on-screen widgets. Through a partnership with Xumo (www.xumo.com), Channel Plus offers an abundance of high quality, free digital content from broadcasters and publications such as Bloomberg, TIME Inc., Condé Nast Entertainment and The Wall Street Journal. To appeal to a larger audience, a variety of premium content such as that of BuzzFeed, PopSugar, and Mode Media, from rising Digital Networks and Multi-Channel Networks (MCNs) is also available on Channel Plus as well as international channel packages.

LG SMART TV with webOS 3.0 offers an abundance of other new and updated features to take home viewing to a whole new level of entertainment:

• Channel Advisor analyzes viewing patterns and displays upcoming time slots with program information about frequently watched programs
• Multi-view allows you to watch two different channels at the same time or a channel and a Blu-ray movie, for example
• Music Player app plays music through the webOS 3.0 TV speakers, even when the TV is off
• My Channels and Live Menu have been upgraded with new sub-features to make them more useful to viewers
• IoTV app allows on-screen control of smart home appliances from LG and other manufacturers that are compatible with LG IoTV

“We are excited about webOS 3.0, a major update since this advanced TV platform technology was first introduced in 2014,” said Brian Kwon, President and CEO at LG’s Home Entertainment Company. “The webOS story of Simple Connection, Simple Switching and Simple Discovery has really connected with customers and illustrates very clearly our commitment to securing a leadership role in the smart TV market with innovation and creativity.”

LG’s webOS 3.0 SMART TVs for 2016 will be showcased at the company’s booth at the Las Vegas Convention Center, Central Hall #8204 from January 6-9.

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Ridley Scott’s RSA Films to Produce Super Bowl 50 Spot
Positioning LG OLED TV as New Era in TV Technology

SEOUL, Dec. 17, 2015 — LG Electronics (LG) announced today that the company’s first-ever Super Bowl commercial will be produced by Ridley Scott’s production company, RSA Films. Jake Scott will direct the spot that showcases LG’s widely acclaimed OLED TV technology. As part of the company’s aggressive marketing effort, LG’s Super Bowl 50 commercial spot will illustrate the company’s commitment to exploring new technologies and communicate the bold message that OLED TV isn’t just a new TV, it signifies a whole new era in television technology.

LG’s commercial draws upon the expertise and creativity of this father and son collaboration. Ridley Scott’s The Martian recently won the 2015 Best Director Award from the National Board of Review, as well as garnering a Golden Globe nomination for best picture. He is also known for his breakthrough 1984 commercial for Macintosh, named the best Super Bowl ads of all time by Forbes. Not to be outdone by his father, Jake has six Super Bowl commercials under his belt, including Budweiser’s Lost Dog, USA Today’s highest rated commercial from last season.

“When I first saw OLED TV’s, I was mesmerized by its staggering picture quality,” said Ridley Scott. “With 1984, audiences were introduced to a technological advancement that promised to change everything,” said Jake. “I see a similar kind of disruption with LG OLED TV.”

“We are extremely excited to work with Ridley and Jake Scott on the OLED TV Super Bowl commercial project,” said Lee Jeong-seok, vice president of Marketing Communication at the LG Electronics Home Entertainment Company. “LG will continue to offer consumers the opportunity to witness OLED TV’s abilities for perfect black levels and exceptional color representation, which come together to create a whole new viewing experience.”

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New 21:9 UltraWide™ Monitors, 4K Monitors and Ultra PC gram
Designed to Appeal to Creative Professionals and Gamers

SEOUL, Dec. 16, 2015 — With computers playing an indispensable role in professional and leisure lives, LG Electronics (LG) will be unveiling a new lineup of products to allow consumers more freedom to customize their work and play space to better fit their growing needs. At CES 2016, LG will showcase its newest 21:9 UltraWide™ monitors, 4K gaming monitors and Ultra PC gram laptop, all designed for maximum productivity and entertainment for today’s demanding power users.

LG’s monitor exhibition at CES will feature a number of dream setups built around LG’s impressive monitor lineup. One setup for gamers and digital professionals will be based around the wide 34-inch, 21:9 Curved UltraWide™ Monitor (model 34UC98) featuring Thunderbolt™ 2. The 3440 x 1440 QHD monitor’s large screen size, picture quality-enhancing IPS technology and streamlined features are designed to meet the needs of a wide range of users from avid gamers to digital media professionals, delivering a well-rounded multimedia experience for content creators and viewers alike.

The LG 34UC88 offers an amazing QHD picture with its expansive 21:9 Curved UltraWide™ display. Equally stunning is LG’s Ultra HD 4K Monitor (model 27UD68) for images so sharp gaming will never be the same again. Both monitors utilize AMD’s advanced FreeSync technology for a seamless, fluid gaming experience free of artifacts, choppiness and broken frames.

At its CES booth, LG will also showcase its flat 21:9 UltraWide™ 34UM88 Monitor, the perfect workstation for digital professionals such as photographers and graphic designers who depend on precise image reproduction. The wider field of view of this monitor enhances productivity by creating a bigger workspace in which to view photos side-by-side and work on multiple applications at the same time. And the monitor’s Thunderbolt™ 2 compatibility is indispensable for artists who work with large image and video files.

Also debuting at CES is the LG Ultra HD 4K Monitor (model 27UD88), a 27-inch monitor designed for creative professionals featuring the latest USB-C port technology. Representing the next generation of computer connectivity, the monitor allows users to charge a laptop as fast as with a dedicated power cord and simultaneously transfer data at USB 3.0 speeds. The single cable gives users the ability to connect their laptops to an external monitor while also using the monitor as a power source, eliminating the need for more cables. The 27UD88 also offers color presets including the popular Rec. 709 and SMPTE-C broadcasting standards, giving users a fast and easy way to adjust the picture depending on the content displayed on the screen.

In addition to its proprietary color-enhancing IPS display technology, LG will debut a number of impressive design elements in its 2016 monitor lineup. The virtually invisible bezel on select Infinity Display model(24MP88) and the elegant ArcLine Stand add touches of elegance that matches the stunning beauty of their IPS displays.

Visitors to LG’s booth at CES will also have a chance to experience the company’s newest portable PCs firsthand. Despite its large 15.6-inch screen, the LG gram 15 (model 15Z960) is barely larger than a conventional 14-inch laptop. As the lightest 15-inch laptop in the world, the LG gram 15 is built to be durable while maintaining a weight of just 980 grams, making this lightweight laptop the perfect choice for busy office workers or students with busy schedules. With a 6th Gen Intel^® Core™ processors and Windows 10, the LG gram 15 prioritizes both productivity and mobility.

“We are always thrilled to be able to show international audiences our newest monitor and PC innovations at CES,” said Jang Ik-hwan, head of the monitor and PC division at LG Electronics. “LG is always innovating to exceed customers’ expectations by creating products that provide breathtaking aesthetics and unparalleled user experience.”

Attendees of CES 2016 are encouraged to stop by LG’s booth at the Las Vegas Convention Center in Central Hall #8204 from Jan. 6-9 to see LG’s newest monitor and PC products for themselves.

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Latest Audio Products to Bring Premium Listening Experience
and Flexible Connectivity to LG’s Audio Collections

SEOUL, Dec. 15, 2015 — LG Electronics (LG) announced that it will unveil its most advanced soundbars and audio systems at CES 2016. Part of LG’s Music Flow smart audio ecosystem, the new soundbars greatly enhance the home theater viewing experience with their rich sound quality and responsive settings. LG will use the opportunity of CES to also introduce the company’s newest XBoom audio systems which come complete with a range of exciting new features for any party or gathering.

LG’s new SH8, SH7 and SH6 soundbars provide consumers with a variety of options, making it easy to choose the audio system that is perfect for their needs. Each soundbar sports a sleek, slim design that blends in seamlessly with almost any interior décor. Ideal for home theaters, the advanced SH8 and SH7 come with wireless subwoofers that provide rich bass tones to compliment the speaker’s audio output. The SH6, on the other hand, is comprised of six independent speaker drive units and employ an innovative air duct structure that effectively highlights deep tones, allowing the SH6 to deliver powerful sound from its compact single-body speaker system.

The new 2016 LG soundbars boast a simple one button setup, making the home cinema system incredibly easy to install while access to basic soundbar functions directly on the TV remote makes operation as straightforward as possible. LG’s latest soundbars also support the company’s new Adaptive Sound Control (ASC) feature, allowing the devices to automatically change sound settings to suit a range of media types in order to get the most out of a wide variety of content. The Bluetooth, Google Cast™ and Auto Music Play capabilities of the soundbars boost connectivity potential by giving listeners a variety of content options. With support for both Wi-Fi and Bluetooth connectivity, LG’s new soundbars allow users to automatically switch between different types of content and connectivity method that works best.

The fast, convenient connectivity of LG’s soundbars and Music Flow wireless speakers allow these powerful devices to play just about any content from a smartphone. The easy Bluetooth connectivity of LG’s P7 and P5 speakers provide a wireless environment for beautiful sound anywhere at anytime.

LG will also be unveiling three new XBoom Systems at CES 2016 — two LG XBoom Solo models (OM7560 and OM5560) and the CM9960. XBoom models serve as total entertainment solutions, providing both powerful sound and wireless connectivity. Both XBoom Solo models boast entire audio systems housed in single speakers, giving them the ability to deliver intense audio output that is perfect for parties and other large gatherings. The XBoom’s Sampler Creator feature gives users the ability to record any sound on their smartphones and wirelessly beam it to the XBoom, which can then be added to the digital soundboard which DJs can select at the touch of a button. All three products feature the unique Party Thruster lever that allows users the ability to create stunning multicolored light shows that sync perfectly with the system’s audio output. The ornate display of flashing lights and high quality audio makes any party unforgettable.

“The Music Flow series has been a tremendous success in giving LG a significant footprint in the consumer audio business,” said Brian Kwon, President and CEO at LG’s Home Entertainment Company. “Our newest soundbars and XBoom audio systems present an excellent opportunity for LG to draw attention to its advanced audio products at the largest consumer electronics tradeshow in the world.”

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Market-Leading Minibeam Projectors Enhanced with Bluetooth and Slimmer Design

SEOUL, Dec. 9, 2015 — Marking seven consecutive years as the leading LED projector manufacturer¹ , LG Electronics (LG) is set to further distinguish its Minibeam series of projectors at CES 2016. The three newest projectors in the Minibeam series (models PH550, PW1000, PW1500) have the distinction of featuring both Bluetooth and Wi-Fi connectivity for unparalleled freedom and viewing convenience. And improving on the one-hand grip design of previous Minibeam projectors, LG’s new 2016 models have been slimmed down even further for easier portability and convenience.

The all-new compact PH550 eliminates the need for all wires thanks to its triple wire-free connectivity, a first in any projector. What this means is that users can send content to the projector from a smartphone or tablet using the Wi-Fi mirroring-enabled Screen Share, connect to speakers wirelessly via Bluetooth and unplug from the wall for 2.5 hours of viewing pleasure using the rechargeable internal battery. No other projector currently on the market offers this level of connectivity and freedom. And less than half the size of a standard A4 sheet of paper, the PH550 at 550 lumens is the brightest among LG’s battery-powered projectors.

Winner of the CES 2016 Innovation Award, the versatile PF1000U is unique in its ability to project a 100-inch image when placed only 15 inches (38 centimeters) from a wall or screen. Viewers no longer need to worry about clearing out a large area to make room for the projector or worry about walking in front of the projection beam. At just a quarter the size and one fifth the weight of the market-leading ultra short throw (UST) model, the PF1000U is the world’s first UST projector to weigh less than 2kg². Despite its small size, the Full HD PF1000U delivers a stunning 1,000 lumen brightness rating, all while consuming just a third of the power of competing units. In addition, the PF1000U operates at an ultra-low 21dB while in Eco Mode. These factors combine to make this projector by far the most advanced UST projector in the world.

For customers who prioritize picture clarity, the new PW1500 is able to render images at an astounding 1,500 lumens, the brightest in the entire LG Minibeam series. Perfect for everything from slide show presentations to theater-quality movie viewing, the PW1500 is the ideal projector for viewers who consume a wide range of content. The PW1000 with 1,000 lumens offers all the great features of the Minibeam PW1500 at a more competitive price.

“We are very excited to be introducing our newest Minibeam series to consumers at CES 2016,” said Brian Kwon, President and CEO at LG’s Home Entertainment Company. “With more variety than ever before, LG Minibeam projectors offer enhanced portability with wireless connectivity for an enjoyable viewing experiencing anytime, anywhere.”

LG’s new 2016 Minibeam models will be available in key European markets and the United States in the first quarter of 2016. LG Minibeam will be on display at CES 2016 from January 6-9 in Las Vegas.

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¹ Source: PMA Research for 2008-2014 projectors greater than 99 lumens.

² Source: PMA Research for Q2 2015.

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Visual Artists Help Explain OLED’s Benefits in Their Professional Lives

SEOUL, Dec. 2, 2015 — LG Electronics’ (LG) latest online video campaign for OLED TVs highlights its benefits over traditional TVs and features commentary from Michael Uslan, the originator and executive producer of the Batman movie franchise and artist Kathy Klein on the benefits of OLED TV in their respective.

Having made extensive use of dark color tones on eight Batman films since 1989, Hollywood producer Michael Uslan explains the importance of differentiating between different types of black when telling a visual story. According to Uslan, the symbolic use of black as a storytelling element has a long history in cinema, and that this makes having a TV that can differentiate between shades of darkness absolutely essential to grasping the full depth of a film. Uslan praises the infinite contrast ratio of LG OLED TVs made possible by the pure black that it alone can create. Uslan says that films such as the Batman series can be experienced even more fully on OLED TVs and says, “Perfect black is the portal to perfect color.”

Renowned mandala designer Kathy Klein also highlights the benefits of OLED’s rich color palette. Famous across the world for using organic material in her artwork, Klein says that competing display formats are unable to effectively capture her art, distorting colors and designs. “Working with OLED TV was really fascinating because it was able to display my artwork distortion-free. OLED really looks natural, these displays are able to reflect the true colors of my art,” she says in the video.

Another video in the campaign, Colorful Sensation in Black, features hundreds of individuals running through a modern European cityscape garbed completely in black. Mixing elements of parkour and performance art, the runners move silently through the city, scaling walls and forming massive black backdrops that help to highlight the vibrant colors of daily life. The video encourages viewers to look at the objects that they encounter from a different perspective and helps underscore the importance of black in appreciating color.

“Since we first introduced our OLED TV lineup, personalities who work in a variety of visual mediums have praised the way OLED’s pure blacks allow for high-contrast natural color reproduction,” said Brian Kwon, President and CEO at LG’s Home Entertainment Company. “With LG OLED TVs now more affordable than ever before, we encourage consumers to see for themselves what made Michael Uslan and Kathy Klein such fans of this technology.”

All three videos are available for viewing on YouTube:

• Colorful Sensation in Black — https://goo.gl/vJz8AV
• Michael Uslan — https://goo.gl/Jai9Ry
• Kathy Klein — https://goo.gl/BBkLen

For more information about LG’s OLED TV video campaign, visit http://www.lg.com/uk/lgoled/brand.html

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One-of-a-Kind Signage Installed at Incheon International Airport
to Introduce Millions of Travellers to the Magic of OLED

SEOUL, Nov. 19, 2015 — LG Electronics (LG), the world’s leading OLED TV manufacturer, unveiled two of the largest OLED displays in the world at South Korea’s Incheon International Airport. LG worked closely with the renowned French design firm Wilmotte & Associés to develop the massive structures which adorn the main terminal of the award-winning airport.

Each sign is composed of 140 55-inch curved OLED panels, resulting in displays that stands 13 meters high and 8 meters across, equivalent to three large-sized shipping containers. The two curved displays will feature a variety of content to demonstrate the capabilities of OLED technology, such as brilliant fireworks set against a night sky. And because every pixel in an OLED display emits its own light, there is no need for heavy LED backlighting, making both of the airport displays incredibly light and flexible, allowing them to hang from the ceiling with minimal support.

“These OLED displays perfectly complement the advanced technology that our airport has become known for,” said Park Wan-su, president and CEO at Incheon International Airport. “We are always eager to showcase to the millions of travelers every year the cutting-edge technology that originates from Korea. OLED is a prime example of that.”

“While the world’s largest OLED sign is certainly something to be proud of, we are more excited about the opportunity to introduce travelers from across the world to the magic of OLED,” said Ro Se-yong, senior vice president and head of business-to-business solutions at LG Electronics. “The benefits of OLED technology can only be viewed, they cannot be described with mere words.”

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