Director Fredrik Bond to Direct Spot Starring Statham
Highlighting the Playful Capabilities of LG G5 and Friends

SEOUL, Mar. 29 ― Jason Statham, the popular high-flying, high-octane star of action movies such as The Transporter, Furious 7 and The Expendables series, will star in LG Electronics’ latest TV spot for its revolutionary G5 modular smartphone. Fredrik Bond, the creative, passionate filmmaker who has directed many global campaigns for well-known multinational brands, will be behind the camera.

LG’s newest commercial will highlight the fun and playful experiences possible with the G5 and its versatile Modular Type design. With the ability to attach various companion devices and transform the smartphone into an easy-grip camera or a Hi-Fi audio system, the G5 is perfect for anyone who appreciates great technology and innovation that improve lives.

Produced on location in Los Angeles with creative agency partner Energy BBDO, the commercial will portray Jason Statham experiencing the G5 in exciting and fun ways. Every character in the commercial is portrayed by Mr. Statham, an amusing mise-en-scéne consistent with the G5’s Life’s Good when you Play More tagline.

“I think the concept that LG is putting forward with the G5 and its modular design is going to catch on with consumers,” said Jason Statham. “I enjoyed partnering with LG and working on this commercial, so I hope that shows through in the final piece.”

“Since its unveiling at MWC, we’ve heard from many who say they’ve been waiting for a phone like the G5,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. “With the G5, our intention is to show how smartphones can go beyond just being a communication device and deliver a playful mobile experience that can enrich our lives.”

The commercial will be shown worldwide in key markets including North America, Latin America, Europe and East Asia and posted to LG Mobile’s Facebook page (www.facebook.com/LGMobile) starting April 1 (Korea Standard Time).

 

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Easily Control LG Friends with User-centric Features for a More Playful Mobile Lifestyle

SEOUL, Mar. 28, 2016 — With the imminent consumer rollout of the new LG G5, LG Electronics (LG) will also be introducing a new version of its mobile user interface, LG UX 5.0. Designed for a more playful and innovative mobile experience, LG UX 5.0 will offer advanced features and greater convenience not only for LG G5 users but owners of upcoming smartphone models as well.

Based on Android’s latest Marshmallow OS, LG UX 5.0 conveys LG’s philosophy on the future of mobiles. LG UX 5.0 is an enjoyable, enhanced and user-centric UX that supports easy connection for optimal control of LG Friends and delivers a more convenient and powerful experience by adding new functions that allow users to enjoy the G5 to its maximum potential.

“We analyzed the lifestyle of smartphone users to provide a superior mobile experience and greatly expanded the usability with LG UX 5.0,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “LG UX 5.0 and G5 were designed to provide an innovative user experience that reflects the needs of our most demanding customers.”

An Enjoyable UX for Connecting with LG Friends

The highlight of LG UX 5.0 is LG Friends Manager, a versatile application that enables users to easily connect with and control the modules and accessories known as LG Friends. LG Friends Manager intuitively detects nearby accessories for easy pairing with LG G5, easily downloading and installing all the required apps from the Google Play Store. No hassles, no hunting. With LG Friends Manager, the process of connecting the LG G5 to its Friends couldn’t get any easier.

LG Friends Manager generates a different display for each LG Friend. When paired with the 360 CAM, the screen on the G5 will display photo previews and the available shooting modes. The Friends Camera Album in the Gallery enables users to categorize and manage images captured with LG Friends such as 360 CAM and Rolling Bot.

An Enhanced UX for a Powerful Visual Experience

The greatest advantage of LG UX 5.0 is its enhanced support for LG G5’s extremely powerful camera. Image and video capturing has never been so enjoyable with features such as:

Zoom In & Out – Seamlessly switch between the standard 78-degree lens to the 135-degree wide angle lens by simply pinching the screen.

Auto Shot – An enhanced version of Gesture Shot, take the perfect selfies with this smart feature which triggers the shutter as soon as the users’ face is recognized.

Multi View – Captures different angles of images at the same exact moment using the front and rear cameras of the G5 and the LG 360 CAM.

360 Wallpaper – Images taken with the LG 360 CAM can be displayed as a 360 panorama, shifting in sync with movements of the G5.

Pop-out Picture – Combine two images taken simultaneously with the standard and wide angle lens to create a picture-in-a-frame effect.

Film Effect – Raise the level of effects with this set of filters that deliver an “analog” feel to photos. Use Camera Preview to preview and change a filter on the fly before taking the shot.

A User-Centric UX for Greater Convenience

LG refined its user interface and included several new smart features on LG UX 5.0 to enhance usability and convenience, such as:

New Home – LG combined its Home Screen with the App Drawer in LG UX 5.0 to simplify the user experience. Users who prefer the traditional style can download the Home & App Drawer directly from the settings menu on the LG G5.

LG Health – Upgraded for UX 5.0, LG Health provides a Beginner as well as Advanced mode matched to the user’s profile. Start with Beginner and switch to Advanced once your activities reach a certain level, staying motivated along the way with visual details of your progress.

AOD (always-on display) – Avoid the hassle of turning on the smartphone display just to check the time. With AOD (always-on display), all your key information including the date, notifications and SMS icon are displayed on the screen at all times.

Smart Doctor – Keep your G5 performing at its optimal level with solutions and tips based on your usage habits.

World Clock – Enhanced with an attractive graphical user interface, this smart clock displays the time in selected cities around the world and immediately syncs them to whatever local time you set for easy scheduling of phone calls and meetings.

File Manager – Navigate the G5 as easily as navigating your PC with direct access to any folders or files indicated by the directory path at top. Use the new search filter to find documents, videos and images anywhere on your G5.

Quick Help – Find answers to any questions about the G5 quickly and easily or request feedback by e-mail.

LG Backup – Use LG Backup and NFC to restore conveniently from other Android phones and now record conversations from your favorite messenger app.

Diverse Security Method – In addition to LG’s familiar Knock Code, accurate fingerprint recognition is now built into LG UX 5.0 to provide added convenience and security.

 

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X cam and X screen Offer Unique Features Unavailable on Competing Devices

SEOUL, Mar. 22, 2016 — LG Electronics (LG) will launch its X series, a mass-tier smartphone lineup with premium features until now only available on LG’s flagship models, starting this week. The X screen and X cam will first be available in South Korea followed by key markets worldwide including Europe, Latin America and Asia.

The X series is designed to deliver exceptional value to those who want a smartphone with unique features such as Dual Cameras or the Second Screen. Like the LG G5, the X cam inherits a similar 120-degree wide angle lens to complement the standard lens. The 13MP standard angle lens and the 5MP wide angle camera on the rear of the X cam delivers as wide a field of view as the human eye.

The X cam offers Pop-out Picture feature which combines the two images taken with the standard and wide angle lenses to create a picture-in-a-frame effect. Available only on the X cam, Animated Photo delivers a hybrid video and still photo, one framed by the other (http://on.fb.me/1pPxEd5). And Panorama View automatically scrolls a wide image instead of a static image and the Signature feature allows users to add a caption or byline after taking a photo.

The X screen comes with LG’s Second Screen, a feature which was first introduced in the LG V10. The AOD (always-on display) allows users to check basic information such as time, date and notifications without having to wake up the phone, the first mid-tier smartphone to offer this unique feature. The X screen’s look is complemented by the crystal-clear glass fiber material that covers the back. The curved edges on its sides create a simple yet elegant design.

“What’s appealing about the X screen and X cam is that each offers one great feature in a complete package that doesn’t break the bank,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “Starting with the X series, we’re introducing the best in camera and display technology in a mass-tier device, something that has never been done before.”

X cam Key Specifications:*

• Display: 5.2-inch FHD In-cell Touch
• Chipset: 1.14GHz Octa-Core
• Camera:   Rear) 13MP Standard Lens / 5MP Wide Angle Lens
  Front) 8MP
• Memory: 2GB RAM / 16GB ROM
• Battery: 2,520mAh
• Operating System: Android 6.0 Marshmallow
• Size: 147.5 x 73.6 x 5.2mm~6.9mm
• Network: LTE
• Colors: Titan Silver / White / Gold / Pink Gold

X screen Key Specifications:*

• Display:   Main) 4.93-inch HD In-cell Touch
  Secondary) 1.76-inch LCD (520 x 80)
• Chipset: 1.2GHz Quad-Core
• Camera: Rear 13MP / Front 8MP
• Memory: 2GB RAM / 16GB ROM
• Battery: 2,300mAh
• Operating System: Android 6.0 Marshmallow
• Size: 142.6 x 71.8 x 7.1mm
• Network: LTE
• Colors: Black / White / Pink Gold

* Specifications/Features may vary depending on the market.

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With Great Looks and Great Performance, K8 and K5
Give Value-Conscious Customers More Reasons to Choose LG

SEOUL, Mar. 15, 2016 — Following the rollout of the K10, K7 and K4 earlier this year, LG Electronics (LG) announced that two new members of its K Series lineup, K8 and K5, will be introduced in key markets this week. The K8 will be available to consumers in regions including Asia, Africa, the Middle East, CIS and Latin America. The K5 will target customers in Europe, CIS and Latin America (model name Q6 in Mexico).

Revealed publicly for the first time at CES 2016, the K Series delivers a feature-rich UX and an advanced camera without the premium price. Its brilliant finish was influenced by the glossy pebble design language of previous K Series devices which imparts a luxuriousness and modern look to the collection.

The K8 is most notable for its premium design highlighted by smooth, curved edges as a result of its 2.5D Arc Glass while its woven back cover offers a comfortable and secure grip. Users can enjoy clear, crisp images on the HD-quality display and take incredible selfies with the 5MP front camera and popular options such as Gesture Interval Shot and Flash for Selfie.

To offer a superb viewing experience, the K5 sports a best-in-class 5-inch display matched to a sleek, metallic body. The 2MP camera on the front with Gesture Shot makes taking selfies even more fun and with three different colors to choose from – Gold, Silver and Titan – the K5 is sure to stand out in its category of mostly black and grey competitors.

“We are aware of the diverse needs and wants of our customers around the world and our goal is to deliver the best products to meet their expectations,” said Juno Cho, President and CEO of LG Electronics Mobile Communications Company. “The K8 and K5 will be fantastic choices for anyone who is seeking a smartphone with great looks, great looks, at a great price.”

K8 Key Specifications:^*

• Display: 5.0-inch HD In-cell Touch
• Chipset: 1.3GHz Quad-Core
• Camera: Rear 8MP / Front 5MP
• Memory: 1.5GB (EU, NA) / 1GB (LATAM) / microSD
• Battery: 2,125mAh (removable)
• Operating System: Android 0 Marshmallow
• Size: 146 x 71.5 x 8.7mm
• Connectivity: Wi-Fi 802.11 b, g, n / Bluetooth 4.2 / NFC / USB 2.0
• Colors: Gold / Indigo / White

K5 Key Specifications:^*

• Display: 5.0-inch FWVGA
• Chipset: 1.3GHz Quad-Core
• Camera: Rear 5MP / Front 2MP
• Memory: 1GB RAM / 8GB ROM / microSD
• Battery: 1,900mAh (removable)
• Operating System: Android 1 Lollipop
• Size: 145 x 71.6 x 8.9mm
• Connectivity: Wi-Fi 802.11 b, g, n / Bluetooth 4.1 / USB 2.0
• Colors: Gold / Silver / Titan

 

*Specifications/Features may vary depending on the market.

 

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World’s First Smartphone with Digital Audio Broadcasting
Delivers Crisp, Clear Digital Radio for Free

SEOUL, Mar. 14, 2016 — LG Electronics (LG) today unveiled the world’s first smartphone to feature DAB+, the de facto standard for digital radio broadcasting. LG introduced its newest smartphone at Radiodays Europe 2016 in Paris, the world’s largest radio conference. Consumers in Australia, Belgium, Germany, Italy, Netherlands, Norway and the United Kingdom will be the first to receive the LG Stylus 2 with DAB+.

As the world’s first smartphone with DAB+, the LG Stylus 2 features a DAB+ chipset and an exclusive app that allows customers to enjoy digital radio broadcasts out of the box. A technical interface also enables broadcasters to develop their own tailored apps in which internet services complement broadcasted radio.

Users will be able to access more radio channels with DAB+ than traditional FM. Unlike regular radio apps that stream large amounts of data, DAB+ radio provides excellent audio quality for free, as it uses no data.

DAB+ is expected to replace FM analog radio and already reaches over 500 million people in 40 countries around the world. LG collaborated with the International DMB Advancement Group (IDAG) to include DAB+ technology in the new LG Stylus 2.

“We are taking a proactive approach towards the fast-paced technological shift to digital broadcasting with DAB+ to deliver a new paradigm of experiences through the smartphone,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “With its large 5.7-inch screen, 1 watt speaker and 3,000mAh removable battery, the LG Stylus 2 is the perfect device to enjoy rich, multimedia content.”

“We are proud to help introduce a game-changing smartphone with an innovative company like LG. The combination of broadcasting and the internet opens up a vast array of possibilities for the future,” said Gunnar Garfors, president of IDAG. “Consumers get new functionalities and media companies reach new audiences with more broadcasted free-to-air radio.”

 

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Compatible with Google Street View Content Standard, LG’s New G5-Friendly
Camera Aims to be Foundation for 360-Degree Mobile Ecosystem

SEOUL, Mar. 3, 2016 — With the announcement of the LG 360 CAM at Mobile World Congress last week, LG Electronics (LG) expects to see an increase in interest in creating and sharing 360-degree visual content using mobile devices. With the introduction of affordable, consumer-friendly devices such as the upcoming LG 360 CAM and the G5 smartphone, creating and sharing 360-degree content will be as easy as pressing a button.

While many phones and point-and-shoot cameras have a panorama mode, 360-degree spherical images and videos take visuals even further by including everything in the scene, including the ground and the sky. With its compact, portable size and high-resolution images, the LG 360 CAM is one of the first imaging devices to take advantage of the growing trend of 360-degree content creation. In fact, this is the first camera from a smartphone manufacturer to be optimized for Google Street View with its support for the Google-backed Open Spherical Camera (OSC) API.

With the free Google Street View app installed on their iOS or Android smartphones, LG 360 CAM owners will be able to easily capture, upload and share their 360-degree content directly from their phones without having to convert or process their files into the appropriate format, a time-consuming process. LG 360 CAM features three embedded microphones and supports 5.1 channel surround sound recording. It is equipped with an internal battery with a capacity of 1,200mAh allowing for up to 70 minutes of video recording. With its microSD card slot, the camera can be extended to a maximum of 2TB.

“This announcement of the LG 360 CAM means a lot to over 500 million Street View users and all who loves to create and share 360-degree contents,” said Charles Armstrong, Product Manager of Google Street View. “With its capability to create 16MP images, the LG 360 CAM will be the most preferable choice for anyone to join in the fun of 360-degree content.”

“Until recently, creating 360-degree images and videos required expensive and heavy equipment out of the reach of everyday consumers,” said Kim Hong-joo, Vice President and Head of product planning at LG Mobile Communications Company. “LG 360 CAM will enable users to create their own content easily and share them freely in a way that nurtures a new mobile ecosystem within the LG Playground.”

Key Specifications:

• Camera: 13MP Sensor x 2 (output pixel count 16MP)
• Capture Modes: 360-degree Spherical / 180-degree Hemispherical
• Size: 40 x 97 x 25mm (without cap)
• Weight: 76.7g (without cap)
• Sound: Microphone x 3 / 5.1 Channel Sound Recording
• Battery: 1,200mAh
• Memory: microSD (up to 2TB)
• Connectivity: Wi-Fi / Bluetooth
• Color: Silver

 

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LG’s Newest Smartphone Sweeps the Competition at the Mobile Industry ‘Oscars’

BARCELONA, Feb. 25, 2016 ― LG Electronics amassed a total of 33 awards at Mobile World Congress (MWC) 2016 including the event’s top honor, Best Mobile Handsets & Devices Award, securing status as the most honored company at the show. The wins highlighted the Modular Type innovation behind LG’s latest flagship smartphone, the LG G5 and Friends, demonstrating that the company is at the forefront of mobile communications. LG G5 and Friends earned top honors from Android Authority, Digital Trends, Trusted Reviews and Ubergizmo, among others.

“The initial response to our new LG G5 has been phenomenal and rewards the effort our experts have made to create something genuinely innovative and unique in the smartphone space,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “The G5 and its Friends modules are aimed at giving consumers a more playful smartphone experience and these awards suggest that we have offered something truly different in the market.”

LG unveiled the G5 to a 2,000 strong crowd prior to the main MWC event to high acclaim. The flagship smartphone is a brand new design with a sleek, metal uni-body featuring a Slide-out Battery and a Modular Type design that gives a greater smartphone experience. Complete with LG Friends, a collection of companion devices, the G5 can be transformed into a digital camera, Hi-Fi player and more.

With an estimated 100,000 attendees, MWC 2016 is the mobile industry’s keynote event. Awards won by LG at MWC 2016 include:

GSM Association (GSMA)

Best Mobile Handsets & Devices – LG G5

4gnews

Major Revelação – LG G5

Alphr

Best Smartphone – LG G5

Android Authority

Best of MWC 2016 – LG G5 / LG Friends

Android Central

MWC Top Pick – LG G5 / LG Rolling Bot / LG 360 VR

Android Pit

Best Innovation – LG G5

BGR

MWC 2016 Winner – LG G5 / LG Rolling Bot

Chip Chick

Most Innovative – Rolling Bot

Digital Trends

Top Tech of 2016 Winner – LG G5

Top Tech of 2016 Audio – LG Hi-Fi Plus

Expert Reviews

Best of Innovation – LG G5

Best Smartphone – LG G5

Know Your Mobile

Best of Innovation – LG G5

Best Smartphone – LG G5

Men’s Health

Editor’s Choice – LG G5

MobileGeeks

Best Smartphone – LG G5

Most Innovative Company – LG Electronics

Slashgear

Best Smartphone – LG G5

Best Accessory – LG Rolling Bot

Techradar

Best in Show – LG G5 & Rolling Bot

Best Phone – LG G5

Best Wearable – LG 360 VR

Techspot

Best of MWC – LG G5

Tom’s Guide

Best of MWC – LG G5

Tom’s Hardware

Best of MWC – LG G5

Trusted Reviews

Best of MWC 2016 – LG G5 / Rolling Bot

Ubergizmo

Best of MWC – LG G5 / LG Friends

For more information about LG’s products at MWC 2016, please visit www.LGnewsroom.com/MWC2016.

 

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