LG DEBUTS THE G5, ITS FIRST EVER MODULAR SMARTPHONE

LG’s Newest Idea Revealed At Mobile World Congress 2016 Complete With Friends

 The front and back view of the LG G5 in Silver, Pink and Gold, with the Silver LG G5

BARCELONA, Feb. 21, 2016 — LG Electronics (LG) today unveiled its highly anticipated LG G5 smartphone, a brand new design with not only a sleek, metal uni-body featuring a Slide-out Battery and a Modular Type design that gives a greater smartphone experience. Complete with LG Friends, a collection of companion devices, the G5 can be transformed into a digital camera, Hi-Fi player and more.

Encased in a sleek metal aluminum body and Slide-out Battery to easily swap out a depleted battery for a fully charged one in seconds, the LG G5 surpasses the visual experience of its predecessor, the LG G4.

First, the G5’s 135-degree wide angle lens lets you choose between standard or wide angle lens to get more in the shot. Second, the AOD (always-on display) makes notifications just a glance away with the time, date and more available anytime without waking the G5. Third, the 3D Arc Glass featured in the smartphone’s 5.3-inch display creates a gentle curve and a smooth colorful metal surface through an advanced microdizing process which takes anodized aluminum to a whole new level.

Furthermore, the insulative antenna is invisibly integrated into the body without disrupting the seamless look of the metal uni-body. LG designers took the metal body concept one step further by adding a Shiny Cut edge for added contrast and a more comfortable grip.

LG’s First Modular Type Smartphone

LG’s innovative Modular Type design gives the LG G5 the ability to transform into a digital camera, Hi-Fi player and more all while keeping its traditional removable battery in a full metal uni-body design for the first time ever.

LG CAM Plus

The LG CAM Plus is a versatile camera module that can be attached through the battery slot to deliver a comfortable grip and convenient control of a standalone camera. The LG CAM Plus provides physical buttons for power, shutter, record, zoom, LED indicator and comfortable grip. It also offers intuitive auto focus and exposure lock, features usually found on standalone digital cameras. When attached to the LG G5, it provides an additional battery capacity of 1,200mAh to allow for longer shooting times for more fun and enjoyment.

LG Hi-Fi Plus with B&O PLAY

The LG Hi-Fi Plus with B&O PLAY is an innovative portable Hi-Fi DAC audio player developed in collaboration with B&O PLAY to meet the needs of those who seek to enjoy top-notch sounds that have traditionally only been available through high-end audio devices. LG Hi-Fi Plus with B&O PLAY stands out for its simple yet elegant Scandinavian design as well as premium sound technology. In addition to the 32-bit Hi-Fi DAC upsampling technology first introduced on the LG V10, LG Hi-Fi Plus with B&O PLAY also supports 32-bit 384KHz high-definition audio playback. LG Hi-Fi Plus with B&O PLAY can be used either as a module with the LG G5 or as a separate Hi-Fi DAC by connecting to any smartphone or PC.

Extreme Wide Angle Lens and Advanced UX

Reflecting LG’s longstanding reputation as a leader in smartphone cameras, the LG G5 has two cameras on the rear: one with a standard 78-degree lens and another with a 135-degree wide angle lens, the widest available in any smartphone. The 135-degree lens on the LG G5 offers a viewing angle that is approximately 1.7 times wider than those of existing smartphone cameras and 15 degrees wider than the human eye’s field of view. The wide angle lens makes it easier for users to capture more landscape, taller buildings or larger groups without having to position oneself further from the subject.

The LG G5 features a collection of powerful photo effects including Pop-out Picture, Film Effect and Auto Shot. Pop-out Picture combines images taken by the standard and wide angle lens to create a picture-in-a-frame effect. Film Effect can apply nine different film emulators to an image while Auto Shot is an enhanced camera UX which automatically captures the perfect selfie shot when a face is recognized.

AOD (always-on display) for Enhanced Convenience

The 5.3-inch Quad HD IPS Quantum display on the LG G5 offers an AOD (always-on display) feature, the first on a main smartphone display. The concept of the AOD (always-on display) was first introduced in the LG V10 as the Second Screen and now that feature has evolved on to the main display to show the time and date continuously even when the G5 is in sleep mode. This means that you can always see the time at a glance, even during important meetings or when your hands are full.

To minimize power consumption, LG redesigned the display driver IC memory and power management function so that the display’s backlight only illuminates one small part of the overall display. Thanks to this technology, the AOD (always-on display) requires only 0.8 percent of the battery’s full capacity per hour to operate. With consumers turning on their smartphones up to 150 times a day mostly to just check the time, the G5’s AOD (always-on display) will make a notable difference in the life of the battery over the course of the day.

Another advanced display feature in the LG G5 is Daylight Mode, which gives the G5 exceptional outdoor visibility beyond that of current auto brightness technology. Daylight Mode detects surrounding light conditions and instantaneously increases or decreses the brightness of the display, up to 850 nits. Even before your eyes have adjusted to the different lighting conditions, the G5 will be ready.

Diverse Range of Companion Devices

With the G5, LG is introducing a paradigm-shifting smartphone ecosystem — the LG Playground. With this, LG aims to strengthen the ties with its partners and introduce various devices and supporting programs to fully maximize the LG Playground.

As part of the ecosystem, LG is introducing a wide range of companion devices, aptly called LG Friends, to deliver fun while providing a new mobile experience far beyond traditional smartphone boundaries.

LG 360 VR

The LG 360 VR is a VR goggle that can be connected with the G5 via a dedicated cable and works exclusively with the G5 to simulate a 130-inch TV viewed from two meters away. It has a stylish design that is foldable so that users can easily carry and watch VR content anytime, anywhere. Unlike other VR devices that require a smartphones to be inserted in the device, the LG 360 VR weighs only 118g (4.16 ounces) and is just one-third as heavy as competing VR goggles while delivering a resolution of 639 ppi. The device is compatible with 360-degree images and videos captured with LG 360 CAM as well as all Google Cardboard content.

LG 360 CAM

The LG 360 CAM is a compact 360-degree angle camera equipped with two 13MP 200-degree wide angle cameras, 1,200mAh battery and 4GB internal memory, which can be supplemented by a microSD card. The LG 360 CAM can be easily connected to the LG G5 allowing users to create 360-degree content. The LG 360 CAM provides 2K video and 5.1 surround channel recording on three microphones to help users effortlessly create high-quality 360-degree contents. Thanks to the partnership with Google, images taken with the 360 CAM can be uploaded to Google Street View and YouTube360, adding the fun of sharing creative contents with others. The images will also be available to view on the LG 360 VR or other smartphones or devices that are capable of 360-degree content.

LG Rolling Bot

The LG Rolling Bot is a companion device that rolls like a ball while capturing images and videos with its embedded 8MP camera. Not just a toy, the LG Rolling Bot can be used as a monitoring system for the home, pet care companion as well as a remote controller for compatible home appliances. With an IP camera connectable via Wi-Fi, users can remotely monitor the interior of their homes with the LG G5 via live streaming.

LG Tone PlatinumTM

The LG TONE PlatinumTM (model HBS-1100), the latest in the LG TONE Series, is a Bluetooth headset that has earned the Harman Kardon® Platinum grade for its superior sound quality. With a Balanced Armature design for minimum distortion, LG Tone PlatinumTM delivers exceptionally sharp and clean sound. What’s more, it is the world’s first Bluetooth headset equipped with aptX™ HDcodec, delivering lossless 24-bit audio for sound that is unrivaled in a wireless device.

H3 by B&O PLAY

H3 by B&O PLAY is a set of high-end earphones that is compatible with the high-quality sound of the LG Hi-Fi Plus with B&O PLAY. Designed for audiophiles as well as anyone who considers audio performance a top-priority in a smartphone, H3 by B&O PLAY works with all Android smartphones.

LG Smart Controller

The LG Smart Controller allows users to easily control certain drones. With the LG Smart Controller, users can check the video stream from the drone through the LG G5 in real time and control the unmanned aircraft with the LG Smart Controller joystick.

LG Friends Manager

Only available in the LG G5, Friends Manager is the hub application that allows the G5 to connect with LG Friends with minimal fuss and effort. LG Friends Manager automatically detects nearby LG Friends and connects quickly and easily in three simple steps, eliminating much of the hassle of pairing devices.

More Performance, More Efficiency

The LG G5 offers many other innovations designed to revolutionize today’s mobile lifestyle, such as:

Qualcomm® Snapdragon™ 820 Processor

The LG G5 is equipped with the powerful yet energy-efficient Snapdragon 820 processor which offers advanced features such as 64-bit performance, Adreno 530 graphics and lower-power Qualcomm® HexagonTM DSP as well as Qualcomm Spectra™ 14-bit dual image signal processors (ISPs) designed to deliver high resolution DSLR-quality images and additional power savings. The Snapdragon 820 processor also has an integrated X12 LTE modem that supports Category 12 download speeds of up to 600 Mbps and LTE Category 13 uplink speeds of up to 150 Mbps.

Compared to the previous generation Snapdragon processor, Qualcomm Technologies’ most advanced CPU architecture offers double the speed and power savings. Adreno 530 graphics demonstrate up to 40 percent faster graphics performance and up to 40 percent more power efficiency compared to the previous generation. The Snapdragon 820 processor also supports 4K capture and playback at four times more than the resolution of 1080p, enabling users to watch and capture their daily moments in stunning detail and clarity. The processor is also optimized for VR, generating quality pixels and lifelike colors to deliver the ultimate VR experience to G5 users.

aptX™ HD: 24-bit Hi-Fi Wireless Audio

The LG G5 is equipped with aptX HD, an enhanced codec that supports 24-bit sound over Bluetooth, delivering rich and clear sound over wireless connections without any loss. When paired with the LG TONE Platinum, users can experience superb quality Hi-Fi audio that sounds amazingly close to the original source.

Qualcomm® Quick Charge™ 3.0

The LG G5 offers Quick Charge 3.0 for incredibly fast charging. By employing an intelligent algorithm, Quick Charge 3.0 is 27 percent faster and 45 percent more efficient than the previous generation.

Low Power Location Estimation (LPLE) Technology

The LG G5 has excellent battery life, thanks to the Low Power Location Estimation technology. This solution enhances the battery efficiency by as much as 41.9 percent by improving the power consumption related to location-based apps.

“The new LG G5 will encourage owners to rediscover the true joy of a mobile life,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “The G5 and LG Friends are the result of many experts inside LG asking themselves if it was still possible to be innovative and unique in the smartphone space. I think once customers spend a little time with the LG G5, their answer will be a resounding yes.”

Key Specifications:*

  • Chipset: Qualcomm® Snapdragon™ 820 Processor
  • Display: 5.3-inch Quad HD IPS Quantum Display (2560 x 1440 / 554ppi)
  • Memory: 4GB LPDDR4 RAM / 32GB UFS ROM / microSD (up to 2TB)
  • Camera: Rear Standard 16MP, Wide 8MP / Front 8MP
  • Battery: 2,800mAh (removable)
  • OS: Android 6.0 Marshmallow
  • Size: 149.4 x 73.9 x 7.7mm
  • Weight: 159g
  • Network: LTE / 3G / 2G
  • Connectivity: Wi-Fi 802.11 a, b, g, n, ac / USB Type-C / NFC / Bluetooth 4.2
  • Colors: Silver / Titan / Gold / Pink

*Specifications may vary depending on the market.

 

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LG AND B&O PLAY COLLABORATE TO ENHANCE AUDIO EXPERIENCE ON NEW SMARTPHONE

Leading Premium Audio Company B&O PLAY to Bring Renowned
Signature Sound and Acoustic Performance to LG’s Latest Smartphone

Logo of LG Electronics

SEOUL, Feb. 19, 2016 LG Electronics (LG) announced today that it has entered into an agreement with premium audio firm B&O PLAY to offer its smartphone users an enhanced high-quality audio experience. Firmly grounded in 90 years of audio and design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary products aimed at quality and design-conscious customers perfectly fitting the continued establishment of LG as the undisputed leader in smartphone audio.

The two companies have been working closely together on the new LG G5 to ensure the best sound experience to the customers. LG will be the first company to offer the powerful Hi-Fi audio features co-designed by B&O PLAY.

“We are very excited to work with LG. With LG’s dedication to premium smartphones, the collaboration gives us the opportunity to bring B&O PLAY’s acoustic excellence to an even broader customer base,” said Henrik Taudorf Lorensen, President of B&O PLAY. “B&O PLAY appeals to music lovers who want the best available products on the market. They are uncompromisingly innovative, without boundaries and constantly on the go and they expect the same from the headphones as well as the mobile devices they choose, so this is a perfect match.”

Having already broken new ground in smartphone audio, LG plans to continue its collaboration with B&O PLAY in order to enhance the competitiveness of its smartphone audio experience further.

“By collaborating with B&O PLAY, we believe we can meet and surpass the heightened expectations of consumers seeking the next generation of enhanced audio experiences on their smartphones,” said Juno Cho, President and CEO of  LG Electronics Mobile Communications Company. “Our collaboration with B&O PLAY has proven mutually beneficial and LG will continue to work with other leading companies in a variety of different industries in order to set new standards for innovation in the premium smartphone market.”

While its collaboration with B&O PLAY is a recent development, LG has a long history of integrating high-quality audio in its premium smartphones and the most recent – the V10 – is just one of many smartphones to earn praise for its best-in-class audio capabilities.

 

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LG AND B&O PLAY COLLABORATE TO ENHANCE AUDIO EXPERIENCE ON NEW SMARTPHONE

Leading Premium Audio Company B&O PLAY to Bring Renowned
Signature Sound and Acoustic Performance to LG’s Latest Smartphone

LG-LOGO

SEOUL, Feb. 19, 2016 LG Electronics (LG) announced today that it has entered into an agreement with premium audio firm B&O PLAY to offer its smartphone users an enhanced high-quality audio experience. Firmly grounded in 90 years of audio and design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary products aimed at quality and design-conscious customers perfectly fitting the continued establishment of LG as the undisputed leader in smartphone audio.

The two companies have been working closely together on the new LG G5 to ensure the best sound experience to the customers. LG will be the first company to offer the powerful Hi-Fi audio features co-designed by B&O PLAY.

“We are very excited to work with LG. With LG’s dedication to premium smartphones, the collaboration gives us the opportunity to bring B&O PLAY’s acoustic excellence to an even broader customer base,” said Henrik Taudorf Lorensen, President of B&O PLAY. “B&O PLAY appeals to music lovers who want the best available products on the market. They are uncompromisingly innovative, without boundaries and constantly on the go and they expect the same from the headphones as well as the mobile devices they choose, so this is a perfect match.”

Having already broken new ground in smartphone audio, LG plans to continue its collaboration with B&O PLAY in order to enhance the competitiveness of its smartphone audio experience further.

“By collaborating with B&O PLAY, we believe we can meet and surpass the heightened expectations of consumers seeking the next generation of enhanced audio experiences on their smartphones,” said Juno Cho, President and CEO of  LG Electronics Mobile Communications Company. “Our collaboration with B&O PLAY has proven mutually beneficial and LG will continue to work with other leading companies in a variety of different industries in order to set new standards for innovation in the premium smartphone market.”

While its collaboration with B&O PLAY is a recent development, LG has a long history of integrating high-quality audio in its premium smartphones and the most recent – the V10 – is just one of many smartphones to earn praise for its best-in-class audio capabilities.

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LG Y B&O PLAY REINVENTAN LA EXPERIENCIA DE AUDIO EN UN SMARTPHONE

El próximo modelo de LG tendrá una calidad de sonido máxima, impulsada por la compañía B&O PLAY

LG-LOGO

Madrid, 19 de febrero de 2016 — LG Electronics (LG) ha  llegado a un acuerdo con la compañía de audio premium B&O PLAY para ofrecer a sus usuarios una experiencia de audio máxima. Sustentando en la sólida experiencia de más de 90 años a la vanguardia del diseño y el sonido, la artesanía y la innovación de producto de Bang & Olufsen, B&O PLAY interpreta estos mismos valores y los introduce en productos actuales, diseñados específicamente para los usuarios más exigentes con la calidad y el diseño. Cualidades que, aplicadas al terreno de los Smartphone, LG se distingue como líder.

Las dos compañías han trabajado conjuntamente en el nuevo LG G5 para asegurar la mejor experiencia de sonido. LG será la primera compañía en ofrecer las potentes características de audio Hi-Fi co-diseñadas por B&O PLAY.

Estamos encantados de trabajar con LG. Con su dedicación a los móviles premium, tenemos la oportunidad de ofrecer la excelencia acústica de B&O PLAY a muchos más usuarios, ha señaldo Henrik Taudorf Lorensen, Presidente de B&O PLAY. “B&O PLAY está dirigido a los amantes de la música que quieren los mejores productos que existan en el mercado. Este tipo de usuarios son sobre todo innovadores, no ponen límites a la búsqueda de la excelencia y quieren que tanto los auriculares como los dispositivos móviles que eligen les ofrezcan lo mismo; por tanto, la combinación es perfecta.”

Con una amplia experiencia previa en lo que a audio de Smartphones se refiere, LG quiere continuar su colaboración con B&O PLAY con el fin de mejorar aún más la experiencia de audio de sus teléfonos móviles.

“Gracias a esta colaboración con B&O PLAY, superaremos las expectativas –ya altas- de aquellos consumidores que buscan la mejor experiencia de audio con su smartphone,” ha destacado Juno Cho, Presidente y CEO de LG Electronics Mobile Communications Company. “Nuestra colaboración con B&O PLAY es un claro ejemplo de cómo ambas compañías pueden sumar sus respectivas experiencias en beneficio de los usuarios. Con esta filosofía, LG continuará desarrollando colaboraciones que permitan definir nuevos estándares de innovación en el mercado de los móviles premium.”

Aunque la colaboración con B&O PLAY es reciente, LG cuenta con una larga trayectoria en lo que respecta a integrar audio de alta calidad en sus smartphones Premium; el ejemplo más reciente es LG V10.

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LG STYLUS 2, TAMBIÉN EN MWC 2016

El nuevo Smartphone incorpora un lápiz táctil para tomar notas y hacer dibujos fácilmente

LG Stylus 2 (1)

Madrid, 18 de febrero de 2016 — LG Electronics (LG) presentará su nuevo LG Stylus 2, la versión mejorada de LG G4 Stylus, en Barcelona durante el MWC 2016. El dispositivo de 5,7 pulgadas comparte muchas de las características premium de los modelos más representativos de LG, pero incluye además un lápiz con una punta nano que la hace mucho más precisa que las anterior versión.

El dispositivo ha sido diseñado para mejorar la experiencia de usuario; así, tiene Pen Pop, funcionalidad que abre automáticamente un menú pop up cuando el lápiz se saca del dispositivo, y ofrece así accesos directos al Pop Memo y al Pop Scanner. También es una novedad de LG Stylus 2 su Pen Keeper. ¿Cómo funciona? Cuando el Smartphone detecta que está siendo usado sin tener el lápiz táctil guardado en su sitio, emerge un mensaje en pantalla que advierte de ello. Además, la nueva fuente Calligraphy Pen permite escribir a cualquiera como si lo hiciera a mano, de forma tan elegante, como con una pluma estilográfica.

Con tan solo 7,4 mm de grosor y 145g de peso, LG Stylus 2 es significativamente más fino y ligero que su predecesor. Su diseño único cuenta con un Pantalla frontal Protruded Flat, un dibujo Spin Hairline en la trasera y bordes metálicos. LG Stylus 2 tiene una potente batería extraíble de 3.000mAh y una ranura para tarjeta Micro SD. Gracias a estas características y a su pantalla de 5,7 pulgadas, los usuarios podrán disfrutar de una gran variedad de contenido multimedia.

“LG Stylus 2 combina una gran pantalla y unas funcionalidades de escritura a mano Premium, propias de un Smartphone de gama alta, pero a un precio sorprendente” destacó Juno Cho, presidente y CEO de LG Electronics Mobile Communications Company. “Este dispositivo es otro ejemplo de nuestro compromiso por ofrecer innovación a cualquier público, especialmente los enamorados de las opciones de creatividad”.   
Especificaciones de LG Stylus 2:*

  • Pantalla: 5,7 pulgadas HD IPS In-Cell Touch (1280 x 720)
  • Procesador: 1,2GHz Quad-Core
  • Cámara: Principal 13MP / Frontal 8MP
  • Memoria: ROM 16GB /RAM 1,5GB LPDDR3 / MicroSD
  • Batería: 3.000mAh (extraíble)
  • Sistema Operativo: Android 6.0 Marshmallow
  • Tamaño: 155 x 79,6 x 7,4mm
  • Peso: 145g
  • Red: LTE / HSPA+ / GSM
  • Conectividad: Wi-Fi 802.11 b, g, n / Bluetooth 4.1 / USB 2.0
  • Colores: Acero / blanco / marrón

*las especificaciones pueden variar según el mercado

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LG PRESENTA NUEVOS TONE PLATINUMTM: DISEÑO, CALIDAD DE AUDIO Y CONECTIVIDAD BLUETOOTH

Con calidad Hi-Fi y acabado Premium, los nuevos auriculares tienen la calificación Platinum de Harman Kardon  

HBS-1100_TONE_PLATINUM_3

Madrid, 17 de febrero de 2016 — Una de las novedades que LG Electronics presentará durante el MWC 2016 serán los nuevos TONE Platinum, la versión más alta hasta el momento de sus innovadores auriculares inalámbricos. Con un excelente diseño, los nuevos LG TONE Platinum sobresalen por su elegancia y su calidad de audio, desarrollada gracias a la colaboración de LG con Harman Kardon®.

Los nuevos auriculares de la serie TONE ha recibido la calificación Platinum de Harman Kardon, y son los compañeros perfectos tanto de profesionales como para grandes amantes de la música. Gracias a su diseño Balanced Armature, la distorsión de audio es mínima; y gracias a la cubierta de aluminio del auricular, el sonido es mucho más sofisticado y detallista. Este diseño está reservado normalmente y de forma exclusiva a auriculares de muy alta gama con cables.

Los TONE Platimum disponen de tecnología aptX ™ HD Audio Codec que garantiza, a través de conexión Bluetooth, una calidad de audio semejante a la de los reproductores de CD. De este modo, los nuevos auriculares inalámbricos de LG reproducen fielmente todo el ancho de banda y minimizan la latencia, al disminuir la tasa de bits, sin afectar la calidad del sonido. Además, los nuevos TONE Platinum poseen dos micrófonos con cancelación de ruido, de tal forma que las llamadas se pueden escuchar con toda claridad, incluso, en los ambientes más ruidosos.

Su acabado en fino aluminio le confiere una apariencia muy elegante; su diseño ergonómico permite su uso cómodamente durante horas. Como novedad, los nuevos TONE Platinum reaccionan a un comando de voz y descuelgan las llamadas del móvil. LG ha mejorado la aplicación Tone & Talk para que sea compatible con las funciones Voice Memo y Find Me desde cualquier Smartphone Android 4.1 o superior.

“Los LG TONE Platinum son un ejemplo de innovación en tecnología, ideada para ofrecer una calidad de sonido máxima a millones de clientes”, ha asegurado Michael Park, vicepresidente de la división de Innovative Personal Devices Business en LG Electronics. “Nuestra serie TONE es insuperable en el mercado de los auriculares inalámbricos con Bluetooth, un área clave para nuestra área de Móviles”

“Estamos encantados de colaborar con LG en un producto como los auriculares inalámbricos TONE Platinum“, ha declarado Michael Mauser, vicepresidente ejecutivo y presidente de la División de Lifestyle de Harman. “Harman Kardon suma más de 60 años en el desarrollo de tecnologías innovadoras para sistema de audio premium. La combinación de LG TONE Platinum y nuestro nombre es garantía de una calidad de audio líder en el mercado y de un diseño excepcional”.

Estos nuevos auriculares inalámbricos llegarán en marzo a Estados Unidos y, posteriormente, a otros mercados como Asia, Europa y América Latina. Los visitantes a Mobile World Congress podrán ver los TONE Platinum en el stand de LG en el pabellón 3 de Fira Gran Vía entre los días 22 y 25 de febrero.

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LG POSITIONED AS ASIA’S INNOVATION LEADER WITH NEW SIGNATURE LINEUP

Debut of Premium Brand and Market-Leading Products
to Receive Spotlight at InnoFest Asia

LG’s Asia Regional Head Chris Yi poses with new SIGNATURE lineup at Asia’s LG Innofest 2016.

SEOUL, Feb. 16, 2016 — LG Electronics (LG) is set to shake up the Asian appliance market with the unveiling of its new ultra-premium brand, LG SIGNATURE, at InnoFest Asia taking place in Korea from February 16-18. LG’s InnoFest roadshow began earlier this month in Dubai with an expo for partners in African and the Middle East and travels to Seoul this week.

LG InnoFest provides the company with the opportunity to showcase its diverse range of products including consumer electronics and home appliances for the benefit of regional business partners, retailers and media. This year’s edition of LG InnoFest Asia will give approximately 300 dealers and journalists from 15 countries across the region, including Singapore, Indonesia and Thailand, the chance to gain hands-on experience with LG’s latest innovations.

On the first day of the event, products from LG’s all-new premium LG SIGNATURE brand, such as the OLED TV and Twin Wash™ washing machine, will be showcased and demonstrated. Executives including LG H&A Company President and CEO Jo Seong-Jin, LG’s Global Marketing Officer Brian Na and Asia Regional Head Chris Yi will be on hand to discuss LG’s premium products and technologies as well as the company’s plans for future partnerships.

Since its founding, LG has been committed to making life better for consumers in Asia  with air conditioners that repel mosquitos, air purifiers that cleanse the air that family members breathe, audio systems developed with Asian ears in mind and gorgeous TVs that the entire family can enjoy together. This formula of discovering and delivering the needs of Asian customers is what has made LG one of the top brands in the region.

“This event presents a great opportunity for LG to highlight its advanced technologies and designs. Personally, I’m excited to finally see the LG SIGNATURE lineup for myself,” said Ma. Teresa Tiong Cheng, president of Star Appliance, the Philippines’ largest electronics retailer. “With LG having built its brand on reliability, we hope that we can maintain our win-win partnership with the electronics leader in the years to come”.

Participants in LG InnoFest will get the opportunity to visit the world-famous N Seoul Tower where a massive OLED display made up of 248 individual 55-inch LG OLED TVs will allow guests to experience the amazing picture quality of LG’s OLED technology firsthand.

“We are committed to developing innovative products and mutually-beneficially marketing activities to strengthen LG’s position as Asia’s most dynamic premium brand in the eyes of both partners and consumers,” said Chris Yi. “Events such as InnoFest allow us to give audiences a close up view of our newest products, which have to be seen to be truly appreciated.”

 

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ALL NEW LG STYLUS 2 TO MAKE FIRST PUBLIC APPEARANCE AT MWC 2016

Enhanced Stylus Pen Offers Easy Note Taking and Drawing Experience

LG Stylus 2 A

SEOUL, Feb. 16, 2016 — LG Electronics (LG) will unveil its new LG Stylus 2, the enhanced sequel to the G4 Stylus, at MWC 2016 to be held in Barcelona, Spain. The exceptionally-priced 5.7-inch handset shares many of premium features available on LG’s flagship models but also includes a pen with a nano-coated tip for more accuracy compared to the previous rubber-tipped pen.

The device features a set of proprietary functions developed specifically for the LG Stylus 2 to enhance the user experience such as Pen Pop, which toggles a popup menu when the stylus is removed to offer shortcuts to Pop Memo and Pop Scanner. Also new to LG Stylus 2 is Pen Keeper, which prevents the stylus from being misplaced by displaying a popup message when the phone is detected as being in motion when the stylus bay is empty. What’s more, the new Calligraphy Pen font allows one to write as beautifully and decoratively as if using a fountain pen.

Only 7.4mm thin and weighing 145g, the LG Stylus 2 is noticeably thinner and lighter than its predecessor. The handset delivers a unique design statement with the incorporation of a Protruded Flat Display in the front, Spin Hairline pattern on the back and metallic frames on all its edges. The LG Stylus 2 sports a hefty 3,000mAh removable battery and a SD card slot to allow users to enjoy a variety of multimedia content on its large 5.7-inch screen.

“LG Stylus 2 provides both the big screen and premium notetaking functions of a premium large phone at a price of a mid-tier phone,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “This device is another example of our commitment to the mass-tier segment where there is so much opportunity for growth and creativity.”


LG Stylus 2 
Key Specifications:*

  • Display: 5.7-inch HD In-Cell Touch (1280 x 720)
  • Chipset: 1.2GHz Quad-Core
  • Camera: Rear 13MP / Front 8MP
  • Memory: 1.5GB LPDDR3 RAM / 16GB ROM / MicroSD
  • Battery: 3,000mAh (removable)
  • Operating System: Android 6.0 Marshmallow
  • Size: 155 x 79.6 x 7.4mm
  • Weight: 145g
  • Network: LTE / HSPA+ / GSM
  • Connectivity: Wi-Fi 802.11 b, g, n / Bluetooth 4.1 / USB 2.0
  • Colors: Titan / White / Brown

*Specifications/features may vary depending on the market.


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ALL NEW LG STYLUS 2 TO MAKE FIRST PUBLIC APPEARANCE AT MWC 2016

Enhanced Stylus Pen Offers Easy Note Taking and Drawing Experience

The front view of LG Stylus 2 in Titan and its pen with a nano-coated tip on top of the screen

SEOUL, Feb. 16, 2016 — LG Electronics (LG) will unveil its new LG Stylus 2, the enhanced sequel to the G4 Stylus, at MWC 2016 to be held in Barcelona, Spain. The exceptionally-priced 5.7-inch handset shares many of premium features available on LG’s flagship models but also includes a pen with a nano-coated tip for more accuracy compared to the previous rubber-tipped pen.

The device features a set of proprietary functions developed specifically for the LG Stylus 2 to enhance the user experience such as Pen Pop, which toggles a popup menu when the stylus is removed to offer shortcuts to Pop Memo and Pop Scanner. Also new to LG Stylus 2 is Pen Keeper, which prevents the stylus from being misplaced by displaying a popup message when the phone is detected as being in motion when the stylus bay is empty. What’s more, the new Calligraphy Pen font allows one to write as beautifully and decoratively as if using a fountain pen.

Only 7.4mm thin and weighing 145g, the LG Stylus 2 is noticeably thinner and lighter than its predecessor. The handset delivers a unique design statement with the incorporation of a Protruded Flat Display in the front, Spin Hairline pattern on the back and metallic frames on all its edges. The LG Stylus 2 sports a hefty 3,000mAh removable battery and a SD card slot to allow users to enjoy a variety of multimedia content on its large 5.7-inch screen.

“LG Stylus 2 provides both the big screen and premium notetaking functions of a premium large phone at a price of a mid-tier phone,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “This device is another example of our commitment to the mass-tier segment where there is so much opportunity for growth and creativity.”


LG Stylus 2
Key Specifications:*

  • Display: 5.7-inch HD In-Cell Touch (1280 x 720)
  • Chipset: 1.2GHz Quad-Core
  • Camera: Rear 13MP / Front 8MP
  • Memory: 1.5GB LPDDR3 RAM / 16GB ROM / MicroSD
  • Battery: 3,000mAh (removable)
  • Operating System: Android 6.0 Marshmallow
  • Size: 155 x 79.6 x 7.4mm
  • Weight: 145g
  • Network: LTE / HSPA+ / GSM
  • Connectivity: Wi-Fi 802.11 b, g, n / Bluetooth 4.1 / USB 2.0
  • Colors: Titan / White / Brown

 

*Specifications/features may vary depending on the market.

 

 

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