NEXUS 5X AVAILABLE IN KEY MARKETS STARTING TODAY

Eagerly Anticipated Smartphone First to Offer Android 6.0 Marshmallow OS

The front and back view of the Nexus 5X in Carbon Black, Quartz White and Ice Blue

SEOUL, Oct. 19, 2015 — Starting today, Nexus 5X, the latest collaborative smartphone from Google and LG Electronics (LG), will be available in key markets for purchase. In addition to its availability on Google Store (https://store.google.com), major carriers and retailers in the United States, Canada, United Kingdom, Ireland, India, Korea and Japan will make the device available to the general public. Additional markets in Europe, Asia and Latin America will roll out the Nexus 5X in the weeks to come.

As the third successful collaboration between LG and Google, Nexus 5X delivers the best of Google and LG know-how in a superb package. With a snappy Qualcomm Snapdragon 808 processor, advanced camera features and fingerprint sensor, the Nexus 5X boasts powerful performance, impressive multimedia capabilities and enhanced security. As the first smartphone to market to feature Google’s newest mobile operating system, Android 6.0 Marshmallow, the Nexus 5X will be the benchmark device by which all other smartphones will be measured.

“Nexus devices are about having the newest, purest Android experience possible in an advanced package that doesn’t break the bank,” said Juno Cho, president and CEO of LG Electronics Mobile Communications. “The Nexus 5X was designed from the ground up to live up to the expectations of the millions of Android purists worldwide who won’t accept second best. After two successful collaborations, we think customers will agree that this is our best Nexus to date.”

Prices and additional purchase details will be announced locally at time of availability, and will vary by carrier and market.

 

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LG BEGINS ANDROID 6.0 MARSHMALLOW ROLLOUT STARTING WITH G4

LG Customers in Poland to be World’s First to Receive Android Upgrade

The LG G4 with the green Android logo holding a marshmallow, signaling that the LG G4 will receive the Android 6.0 Marshmallow OS

SEOUL, Oct. 15, 2015 — Owners of LG Electronics’ (LG) G4 smartphone will be the first in the world to receive the Android 6.0 Marshmallow OS. LG G4 owners in Poland will begin receiving their M upgrade beginning next week with other markets in Europe, Asia and the Americas to follow.

The latest update to the Android operating system offers a number of features designed to enhance the user experience, such as:

  • Permissions have been simplified with greater control of the information applications can access, not only at the installation stage but any time
  • Silent feature for sound and vibrate mode as well as a Do Not Disturb mode to block all sounds or only alarms and notifications
  • Doze Mode which shuts down background processing of certain apps when the phone is not in use, to significantly prolong battery life

“By working closely with Google, LG has been able to bring Android 6.0 to the G4 ahead of any of our competitors,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. “While speed alone isn’t an indicator of great service, it does go a long way toward giving consumers the confidence that LG is committed to its existing customers first.”

Details of the Android M upgrade schedule and affected models will be announced in individual markets.

 

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LG COLLABORATES WITH FREESCALE ON INTELLIGENT CAMERA SYSTEM FOR AUTOMATED DRIVING

Latest Move In-line with LG’s Plan to Expand
Advanced Driver Assistance Systems for Driverless Cars

Logo of LG Electronics

SEOUL, Oct. 7, 2015 — LG Electronics (LG) and Freescale have entered into a memorandum of understanding to jointly develop next-generation vision processing solutions for camera systems, a critical component of the autonomous vehicles and advanced driver assistance systems (ADAS) market. The collaboration enables both companies to expand their developments in the field of advanced driver assistance solutions.

The joint effort will enable LG to harness its extensive experience and comprehensive R&D capacity in camera systems, computer vision algorithms and electronics technologies to elevate existing ADAS technologies to the next level. In addition, LG is transferring technologies from its home entertainment and mobile communications businesses into automotive components to offer the best technologies and highest performance. With Freescale’s strong legacy of developing safe, reliable products for ADAS applications, both companies may leverage each other’s respective expertise to accelerate the evolution of automated driving technologies.

“We are excited by this opportunity to work with Freescale on next generation technologies such as ADAS,” said Dr. Lee Woo-jong, president and CEO of the LG Vehicle Components Company. “As the automobile evolves from a mechanical to an electronic system, LG will be in the perfect position to contribute its experience to the exciting area of driverless cars and automated driving.”

“Freescale is pleased to partner with LG on IP development for automotive vision applications,” said Matt Johnson, vice president and general manager for Freescale’s Auto MCU group. “The capabilities of each company are highly complementary and through sharing of key vision processing and automotive safety capabilities, both companies expect to accelerate development of differentiated solutions for ADAS applications.”

 

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LG UNVEILS V10, A SMARTPHONE DESIGNED WITH CREATIVITY IN MIND

 LG’s Latest Phone Features Many Firsts:
Second Screen, Dual Front Cameras, Manual Video Mode

The front view of the LG V10 in Space Black, Luxe White, Modern Beige, Ocean Blue and Opal Blue

SEOUL, Oct. 1, 2015 — LG Electronics (LG) today took the wraps off its newest smartphone featuring multimedia capabilities never before seen in a mobile device. The first of its V Series phones, the LG V10 was designed to provide a rich multimedia experience — both consumption and creation — for today’s social network savvy consumers. Distinctive new features such as a Second Screen, Dual Front Cameras and Manual Video Mode differentiate the LG V10 from the competition. All this comes wrapped in a design that utilizes high-grade stainless steel and a durable silicone skin to make the V10 one of the rare smartphones to pass drop tests for shock conducted by an independent third party.

Second Screen

Always pushing the boundaries of smartphone innovation, LG is introducing a Second Screen as an inset display above the main 5.7-inch QHD IPS Quantum Display on the V10. Working independently, the Second Screen can be set up as an “always on” display to enhance the V10’s productiveness all without impacting battery life. Set the Second Screen to display the weather, time, date and battery icon when the main display is off. With the main display on, the Second Screen can be set to convert to a dedicated launching area for shortcuts or your favorite apps. What’s more, when you’re enjoying a movie or game on the V10, the Second Screen will notify you discreetly without blocking your view when a call or text comes in. Ignoring the notification won’t distract you from your enjoyment or you can pause whatever you’re doing to respond.

Dual Front Cameras and Multi-view Recording

Wide angle images usually require a large, heavy lens which can distort the corners of photographs. The LG V10 features 5MP Dual Front Cameras with two separate lenses to capture standard 80 degree selfies or perfect wide angle selfies of 120 degrees, without the need to pan the smartphone which increases the likelihood of camera shake. For the wide angle shot, the V10 employs a sophisticated software algorithm to combine images from the two separate lenses which are just far enough apart to provide two different points of view. The ability to take group selfies without a selfie-stick has never been easier. Multi-view Recording can capture different angles utilizing all three cameras on the V10. Select and insert the version that looks best in your masterpiece.

Video and Audio Capture Capabilities

As the LG G4 did with photography, the LG V10 offers users the ultimate in video capturing, editing and sharing. The V10 is the first smartphone to offer manual mode for video. First introduced for still photographs on the G4, the technology has been enhanced to handle video recordings as well. With Manual Video Mode, budding directors can easily create professional-quality videos by adjusting options such as shutter speed, frame rate, ISO, white balance and focus while recording. Videos can be recorded in three resolutions — HD, FHD or UHD — and two aspect ratios — 16:9 standard or 21:9 cinematic.

In addition to its impressive professional-level video and audio capabilities, the LG V10 offers these additional features that video content look and sound their best:

  • Steady Record: utilizes electronic image stabilization (EIS) optimized for recording video to neutralize shake, helping to capture sharper video footage when in motion
  • Snap Video: create one video by combining many shorter videos
  • 15 Sec. Auto Edit: create a short video highlight clip by automatically eliminating blurred frames and static scenes
  • Quick Video Editor: easily trim or change the frame rate and add after-effects, such as colors and background music
  • Quick Share: when finished recording, a pop-up appears on the display showing options of popular social networks to make video sharing even easier and faster
  • Audio Monitor: adjust the sensitivity of the three microphones during video recording and directly monitor and control audio input, including directional recording capability to highlight sound from one particular location
  • Wind Noise Filter: eliminate external wind noise for high-quality sound when shooting video outdoors

The V10 carries on LG’s tradition of providing alternative storage options with a microSD card slot. Compatible with cards of up to 2TB, V10 owners can shoot as much 4K video as they want. And with the 3,000mAh removable battery, you can always be ready with a second or third replacement battery to pop in if you ever run low on power while shooting. And with Qualcomm® Quick Charge™ 2.0 technology built-in, it only takes 40 minutes to get a 50 percent charge.

Durability and Design

The LG V10 was designed to be taken places other phones normally wouldn’t feel at home. The resilient Dura Guard frame firmly secures the display to protect the phone from hard bumps and tumbles. The V10’s frame is composed of SAE grade 316L stainless steel, the same tough, hypoallergenic material used to make surgical tools and high-end watches. Because the edges and corners are the most vulnerable areas of a phone, the extra protection provided by the Dura Guard frame ensures maximum durability.

On the back and bottom of the display, resilient but soft Dura Skin offers added protection from direct impacts to the device. Dura Skin is soft to the touch but also is highly resistant to nicks and scratches. What’s more, the back grid pattern was designed specifically to offer a more secure grip, even when you’re on the go. Independent testing and certification firm MET Laboratories tested the LG V10 by dropping it from height of 48 inches repeatedly at different angles and found it to be “MIL-STD-810G Transit Drop Compliant” for shock.

Great Sounding Music and Voice

As an advanced multimedia smartphone, the sound in the V10 has been designed to be best-in-class. The V10 features 32 bit Hi-Fi DAC by ESS Technology, designers of high-performance audio products for professionals. The LG V10 automatically detects connected devices and provides sound control options which can be customized. And the LG V10 is the first commercial device to utilize Qualcomm Technologies TruSignal™ antenna boost technology designed to intelligently optimize signal strength at all times for fewer dropped calls, faster data and better call coverage, no matter how the phone is held.

Access and Security

Along with the popular Knock Code, the LG V10 features a new fingerprint sensor to unlock the smartphone and turn on the display simultaneously. The sensor also works with Android Pay in the United States to make purchases as quick and easy as possible.

“The LG V10 was designed from the ground up primarily as a multimedia smartphone for the sharing ecosystem,” said Juno Cho, president and CEO of the LG Electronics Mobile Communications Company. “We heard from many customers that until the G4, they weren’t comfortable going on vacation or outings without a separate camera. With the V10, we hope to do for video what the G4 did for photographs.”

The LG V10 will be available in Korea starting this month followed by markets such as the United States, China and key countries in Asia, Latin America and the Middle East. Information regarding additional markets and launch dates will be announced locally in the weeks to come.

Key Specifications:*

  • Chipset: Qualcomm® Snapdragon™ 808 Processor
  • Display: Main) 5.7-inch QHD IPS Quantum Display (2560 x 1440 / 513ppi)
    Secondary) 2.1-inch IPS Quantum Display (160 x 1040 / 513ppi)
  • Memory: 4GB LPDDR3 RAM / 64GB eMMC ROM / microSD (up to 2TB)
  • Camera: Rear) 16MP with F1.8 Aperture / OIS 2.0
    Front) 5MP Dual Lens (80o Standard Angle / 120o Wide Angle)
  • Battery: 3,000mAh (removable)
  • OS: Android 5.1.1 Lollipop
  • Size: 6 x 79.3 x 8.6mm
  • Weight: 192g
  • Network: LTE-A Cat. 6
  • Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 4.1 / NFC / USB 2.0
  • Colors: Space Black / Luxe White / Modern Beige / Ocean Blue / Opal Blue

 

* Specifications may vary depending on the particular market.

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FIRST CELLULAR ANDROID WEAR SMARTWATCH PREVIEWED AT LG EVENT

Newest LG Watch Urbane is Tether-Free and Compatible with Both Android and iOS

The LG Watch Urbane 2nd Edition in Signature Brown, Space Black, Luxe White and Opal Blue

SEOUL, Oct. 1, 2015 — At the event to introduce the V10 smartphone, LG Electronics (LG) provided a sneak peek of the LG Watch Urbane 2nd Edition, the first Android Wear device to feature cellular connectivity. With the option to connect via 4G, 3G, Wi-Fi or Bluetooth, LG’s newest wearable device works seamlessly with Android smartphones or can go it alone, when carrying a smartphone isn’t practical or convenient. Cellular enabled features will vary across Android and iOS.

The latest LG Watch Urbane delivers the highest resolution display of any smartwatch currently on the market today. With a resolution of 480 x 480, the new LG Watch Urbane delivers 348ppi on its 1.38-inch full circle P-OLED display. With a diameter of 44.5mm, the smartwatch resembles a classic timepiece with its hairline-etched stainless steel body and durable hypoallergenic TPSiV™ elastomer band. And to live up to the original LG Watch Urbane’s great battery life, the 2nd Edition features a high-capacity 570mAh battery and Power Saving Mode to last throughout the day and more.

Three buttons adorn the right side of the LG Watch Urbane 2nd Edition to provide quick access to shortcut settings such as contacts, LG Health and apps list. Ambient mode can now be enabled or disabled with a simple press of the crown button. In addition to the 16 included watch faces, fitness-related features such as heart rate tracking, workout tips and stress level monitoring are also offered.

“The wearable sector continues to evolve and we’re playing an active role in that by bringing to market various devices that appeal to various consumers,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “At LG, we don’t think there is a one-size-fits-all wearable device. This second edition of our Watch Urbane aims to be a must-have smart device for active individuals who want to stay connected to the world, whether they’re at work, at home or on the tennis court.”

The LG Watch Urbane 2nd Edition will be available first in the United States and Korea, followed by markets in Europe, CIS, Asia and the Middle East. Details including price and date of availability will be announced locally at a later date. To see the LG Watch Urbane 2nd Edition in action, go to https://youtu.be/FdRymDRtPJA .

Key Specifications:

  • Chipset: 1.2GHz Qualcomm® SnapdragonTM 400
  • Operating System: Android WearTM (Cell-connected Version)
  • Display: 1.38-inch P-OLED Display (480 x 480 / 348ppi)
  • Size: 44.5 x 14.2mm
  • Memory: 4GB eMMC / 768MB LPDDR3
  • Battery: 570mAh
  • Network*: Bluetooth 4.1 / Wi-Fi / LTE / 3G
  • Sensors: Accelerometer / Gyro / Compass / Barometer / PPG / GPS
  • Color*: Space Black / Opal Blue / Luxe White / Signature Brown
  • Other: Dust and Water Resistance (IP67)

 

*  May vary depending on the market and operator.

 

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NEXUS 5X: LG AND GOOGLE COLLABORATE ON THE MOST ADVANCED NEXUS PHONE TO DATE

Third Time’s The Charm As Partners Unveil First Smartphone With Marshmallow OS

Front and back view of the Nexus 5X in Charcoal Black

SEOUL, Sep. 30, 2015 — LG Electronics (LG) and Google today officially unveiled their third collaborative effort. Nexus 5X features Android 6.0 Marshmallow, Google’s newest operating system for mobile devices and delivers impressive performance, great imaging and enhanced security. It also delivers the best of Google and LG know-how in a single package.

Powerful And Fast Performance
Nexus 5X features a sharp 5.2-inch 423ppi Full HD IPS display with advanced In-Cell Touch technology that enables faster recognition, better outdoor visibility and crisper images. Powered by a Qualcomm Snapdragon 808 Processor, Nexus 5X delivers smooth and effortless performance for any demanding task. And with its fast Type-C USB port, a 10-minute charge will provide enough power for almost four hours of battery life.

Great Imaging Under Any Conditions
Nexus 5X sports a 12.3MP rear camera and a 5MP camera in the front. Both the 1.55µm sensor on the rear camera and 1.4µm above the display absorb more light than any previous Nexus device, delivering brighter photos with stunning details even in less than ideal lighting conditions. Nexus 5X is also capable of capturing 4K and slow-motion videos, making this phone the most advanced multimedia Nexus device to date.

Enhanced Security With Just A Fingertip
Nexus 5X is more secure than ever and simpler to use with Nexus Imprint, a fingerprint sensor conveniently located on the back, where your finger naturally falls. A single touch of the sensor is all it takes to power on and unlock Nexus 5X for immediate use. For owners in the United States, Nexus Imprint will also work with Android Pay for quick and easy purchases at thousands of locations nationwide.

“We are excited to be able to work with Google again on developing Nexus 5X, our best Nexus yet,” said Juno Cho, president and CEO of LG Electronics Mobile Communications. “This time, we wanted to deliver the best hardware for Google’s most advanced software and we’re very proud of what we’ve accomplished together.”

“We are excited to partner with LG again to introduce a sequel to a fan-favorite — the new Nexus 5X — and Android 6.0 Marshmallow, our most polished and highest-performing OS yet,” said Hiroshi Lockheimer, vice president for Android, Chromecast and Chrome OS at Google.

Nexus 5X will initially be available for pre-order on the Google Store (store.google.com) starting today in the United States, Canada, UK, Ireland, Korea and Japan with shipping to start late next month. Starting October 19, Nexus 5X will begin rolling out to additional markets with nearly 40 countries to offer the device via Google Store or local retail establishments in the fourth quarter. Prices and availability will be announced locally in the weeks to come.

Key Specifications:

  • Chipset: 1.8 GHz Qualcomm®Snapdragon™ 808
  • Operating System: Android 6.0 Marshmallow
  • Display: 5.2-inch Full HD IPS (1920 x 1080 / 423ppi)
  • Memory: 2GB LPDDR3 RAM / 16 or 32GB eMMC ROM
  • Camera: Rear) Up to 12.3MP with F2.0 Aperture /  Front)  5MP with F2.0 Aperture
  • Battery: 2,700mAh (embedded)
  • Size: 147 x 72.6 x 7.9mm
  • Weight: 136g
  • Network: LTE-A Cat 6
  • Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 4.2 / NFC / Type-C USB
  • Colors: Carbon / Quartz / Ice
  • Other: 4K Video / Dual Flash / IR Laser Auto-Focus / Fingerprint Sensor

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NEW PROJECTOR FROM LG CREATES THEATER-LIKE EXPERIENCE IN EVEN THE SMALLEST ROOMS

Short-Throw LG Minibeam UST Projects
100-inch Full HD Picture at Only 38 Centimeters

The LG Minibeam Ultra Short-Throw projector model PF1000U.

SEOUL, Sep. 18, 2015 — This month, LG Electronics (LG) introduces a new projector, Minibeam Ultra Short-Throw (UST), capable of projecting a 100-inch image on a screen or wall from only 38 centimeters away. And at under two kilograms, the projector (model PF1000U) is transportable and easy to set up in any room of the house. Able to display Full HD resolution and brightness of 1000 lumens, the Minibeam UST is also extremely easy to use, a complete package that sets a new standard for personal projector technology.

To project a 100-inch picture, conventional projectors usually need to be positioned three to four meters from the screen or wall. This not only presents a problem for small living rooms, the power cord running from the projector to the outlet is unsightly and a safety hazard. What’s more, conventional projectors create a “no walk zone” in a large part of the living room between the projector and the screen. The LG Minibeam suffers from none of these limitations as a 100-inch display can be projected from a distance of only 38cm from the wall.

The benefits of the LG Minibeam UST don’t stop there. This projector also delivers an incredibly detailed, high quality picture. The picture quality is enhanced by the Triple XD Engine, a chip that is the result of LG’s 50 years of experience in the television industry. Able to display Full HD resolution (1920 x 1080), the projector employs a self-emitting RGB LED illumination system for the most natural shades and hues possible all the while running quietly at only 21dB in Eco Mode.

Although compact, the Minibeam UST is capable of replicating a near cinematic experience. With its Four Corner Keystone function, viewers can easily eliminate distortion even when the projector isn’t perfectly aligned with the screen. The Minibeam UST can also connect via Bluetooth to soundbars, portable speakers and wireless earphones for an immersive audio experience. The projector also comes equipped with a TV tuner as well as USB and HDMI inputs.

“LG’s new Minibeam UST projector delivers a 100-inch Full HD picture in a package that is easy to transport from room to room,” said Lee In-kyu, senior vice president and head of the TV and monitor division at LG’s Electronics Home Entertainment Company. “LG Minibeam UST makes it possible for every home and every room to replicate a real theater-like experience.”

The PF1000U will be released this month in Europe markets, to be followed by countries in North America, Africa and the Middle East in October.

Key Specifications:

  • Native Resolution: 1920 x 1080 (Full HD)
  • Brightness: 1000 Lumens
  • Contrast Ratio: 150,000:1 (Full On / Full Off)
  • Illumination: RGB LED (Lifespan: up to 30,000 hours)
  • Image Size: up to 100 inches
  • Distance to Wall: 100 inches at 0.38m / 60 inches at 0.11m
  • Dimensions (W/D/H): 132 x 310 x 125 including mirror / 89mm excluding mirror
  • Weight: 9kg
  • Screen Share: Wired and Wireless Mirroring with smartphone / tablet / PC
  • USB Support: HD DivX / Office Viewer
  • HDMI: Supports up to Full HD
  • Others: TV Tuner (set-top box required for IPTV, satellite TV and cable TV), Bluetooth (Sound Out) / Four Corner Keystone (Edge Adjustment)

 

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LG Tops in Category in This Year’s S&P Dow Jones Sustainability Index

LG Once Again Named Most Sustainable and
Responsible Organization in Respective Industry

Logo of the annual Dow Jones Sustainability Indices (DJSI), in collaboration with RobecoSAM.

SEOUL, Sep. 14, 2015 — S&P Dow Jones Indices and investment specialist RobecoSAM, which focuses exclusively on sustainability investing, today announced the results of the annual Dow Jones Sustainability Indices (DJSI).

LG was once again named the top company in the DJSI’s Consumer Durables & Apparel Industry Group, a coveted position shared with category leading companies such as Volkswagen, Unilever and only 21 other global brands. This is the second year in a row LG has led the category among the four consecutive years the company has been included in the DJSI World.

“LG is honored and humbled by this recognition by such respected names in the business world,” said Lee Choong-hak, executive vice president at LG Electronics. “RobecoSAM’s annual Corporate Sustainability Assessment helps us to assess our performance as a responsible organization against other very capable companies and it’s quite a feeling to know that we’re exceeding all expectations. This feedback is very constructive and it’s great to know that the hard work and effort of our employees made a difference.”

The DJSI is the first global index to track the leading sustainability-driven companies worldwide based on RobecoSAM’s analysis of financially material environmental, social, and governance factors. RobecoSAM’s annual Corporate Sustainability Assessment (CSA) determines which companies receive a ranking in the world’s first global sustainability indices. In all, 3,400 of the largest companies from around the world were invited to participate in its annual corporate sustainability assessment. This year, RobecoSAM assessed 85 percent of the invited companies’ free float market capitalization for the DJSI review.

The components list for the DJSI will be published on the Sustainability Indices website on September 14.

 

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LG INTRODUCES PORTFOLIO OF MUST-HAVE APPLIANCES FOR DREAM KITCHENS

Great Appliances Represent a First Step Toward Simpler, Easier, Healthier Life

LG Studio line-ups, including oven, refrigerator, dishwasher, induction and gas cooktop, and Speed Oven featured in a kitchen.

BERLIN, Sep. 7, 2015 — At IFA 2015, LG Electronics (LG) is showcasing its newest premium kitchen lineup with more consumer-centric functions than ever before. Featured prominently among the lineup will be the LG STUDIO, which has been designed to seamlessly integrate into kitchens for convenience and better performance to enhance the quality of customers’ meals. LG STUDIO offers a full complement of modern kitchen necessities including ovens, refrigerators, dishwashers, induction surfaces and gas cooktops, representing the perfect marriage of functionality and design, perfect for today’s consumers’ smart lifestyles.

LG STUDIO Oven: Better Cooking Without the Mess

The LG STUDIO oven features Easy Clean technology, which includes advanced hydrophilic enamel enabling easy clean-up of food messes. Easy Clean technology eliminates potential food safety risks that could be caused by using harmful oven cleaner solutions. Simply turn on Easy Clean, wait 15 minutes, spray the interior with water and wipe it clean. It couldn’t get any simpler or safer than that.

LG Smart ThinQ™ allows users to download, update and share recipes with friends and relatives via their smartphones, tablets and other smart devices. The LG STUDIO oven is NFC-enabled, which automatically sets the mode, temperature and time for a given recipe after tagging a smart device to the oven. LG STUDIO ovens even self-diagnoses malfunctions to cut down on the time and expense normally required to repair kitchen appliances.

LG STUDIO Refrigerators: Keeping Food Fresher and Longer

LG’s advanced Inverter Linear Compressor has been re-designed to be more compact and to seamlessly integrate into the premium LG STUDIO refrigerator. Inverter Linear Compressor technology enables the LG STUDIO refrigerator to be an industry leader in energy savings, freshness, low noise levels, capacity and durability. The Inverter Linear Compressor also regulates cooling power and reduces internal friction, making the refrigerator incredibly efficient, earning it a European Union efficiency rating of A++. And with the industry-exclusive Total No Frost technology which utilizes the Multi-Air Flow system to evenly spread cool air into every corner of the refrigerator, there’s no icy build-up and food stays fresher longer.


LG STUDIO Dishwasher: Clean Smart

The LG STUDIO dishwasher delivers spotless results and energy savings using TrueSteam™ technology while still delivering A+++ energy efficiency with LG’s unique Inverter Direct Drive. TrueSteam™ discharges high-temperature steam particles directly at food particles to melt them away, leaving dishes immaculately clean. Temperature and pressure are managed by the dishwasher’s built-in steam generator, which has a delicate touch yet is powerful enough to eliminate even tough stains so there’s no need to pre-wash dishes or cups by hand.

LG STUDIO Induction & Gas Cooktop: The Complete Kitchen

The LG STUDIO induction cooktop features Touch Slide Control which allows all functions including heat levels to be adjusted from an intuitive and easy-to-clean ceramic control panel. The gas cooktop features dual front controls, which free up more space for preparing one’s favorite dishes, as well as a flame failure safety device, which gives homeowners peace of mind by preventing gas leaks when the flames go out.

Speed Oven: Professional Cooking Quality at Your Fingertips

The Speed Oven is equipped with a Charcoal Lighting Heater™ which emits a rapid flow of intense heat to reduce cooking time. Compared to conventional built-in ovens, LG’s Speed Oven can prepare a 1.5kg pork roast 74 percent faster, while still delivering crispy-on-the-outside, yet juicy-on-the-inside results due to the Charcoal Lighting Heater’s fast heat dispersion. The Speed Oven’s interface is interactive and features the Auto Menu function which offers a wide range of pre-set modes to help prepare one’s favorite dishes with a minimum of fuss and preparation. And the full stainless design makes it an ideal, premium-looking addition to any kitchen.

“Our kitchen appliance package is ideal for those who relish the culinary arts, take pride in interior décor and of course, love spending time in their kitchens,” said Jo Seong-jin, president and CEO of the LG Electronics Home Appliance and Air Solutions Company. “The convenience of LG STUDIO’s portfolio becomes most apparent for those who spend much time in their kitchens. At LG, we believe kitchens shouldn’t just be an afterthought.”

 

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LG UNVEILS HOME ENTERTAINMENT STRATEGY AT IFA 2015

LG Focuses on Furthering Innovation in
Global Premium TV Market with OLED TV Leading the Way

The awe-inspiring LG OLED TV ZONE at IFA 2015.

BERLIN, Sep. 6, 2015 — Speaking at a roundtable at IFA 2015 in Berlin, a top official of LG Electronics (LG) revealed the company’s plan to sell five times as many OLED TVs in the second half of 2015 than it did in the first half with the aim of making LG OLED the new standard of TV by the end of the year.

With a goal of selling more than one LG OLED TV per minute, Brian Kwon, executive vice president and CEO of LG’s Home Entertainment Company, cited four overarching marketing directions designed to solidify LG’s leadership role in the home entertainment market: 1) leading the global OLED TV Market with an expanded OLED TV lineup, 2) conducting enhanced marketing campaigns to expand OLED TV’s market penetration, 3) strengthening its dominant position in the smart TV platform business and 4) enhancing profitability in the audio video product segment.

Expanded OLED TV Lineup

With the world’s first high dynamic range (HDR)-enabled 4K OLED TVs, LG will incorporate HDR technology in more of its OLED TV lineup, Kwon said. LG’s 4K OLED TV is expected to attract new customers with its impressive design which measures only 4.8 mm at its slimmest point. With a host of new functions, design features and display formats, LG will provide a wider selection of OLED TVs to suit the tastes of different customers. LG is confident that the announcement of OLED TV products from other manufacturers will accelerate the adoption of OLED TV by more and more consumers and expand this segment led by LG within the TV market.

Enhanced Marketing Campaigns

Kwon explained that the company will invest in a variety of marketing campaigns to increase international sales of its OLED TVs with product introduction tours and OLED displays at major airports in the world, among other initiatives. LG is confident that strong reviews of LG OLED TVs from product testing organizations and media outlets will drive more interest in consumers.  One U.S. publication named LG’s OLED TV as this year’s best TV, and LG’s model 65EG9600 beat top TVs from competitors to be crowned the 2015“King of TV”in a head-to-head shootout run by Value Electronics, a U.S. electronics retailer.

Strengthening the Smart TV Platform Business

LG will continue to expand its popular webOS platform with more smart TV content from partners such as Netflix and YouTube, movies from local content suppliers and a range of new applications, according to Kwon. The company will kick off an HDR content streaming service for webOS 2.0-enabled smart TV users in partnership with Amazon and roll out its free upgrade for webOS 1.0 users which includes enhanced features available in webOS 2.0.

Enhancing Profitability in Commercial Displays and Audio-Video

LG aims to expand its market presence and enhance its profitability in the monitor, digital signage and audio-video business. With an unparalleled digital signage product lineup led by ultra-thin videowall displays with the world’s slimmest bezel-to-bezel design of less than 2 mm, LG intends to secure its reputation as a major provider of premium display solutions, Kwon said. The company will also aggressively push its high-end monitor products such as the 21:9 flat and curved monitors with 4K resolution. LG will expand its Bluetooth audio products with a lineup that adds to the Music Flow curved soundbar and portable speakers unveiled at IFA 2015.

 

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LG TEAMS UP WITH AMAZON TO OFFER STREAMING HDR ON WEBOS SMART TV PLATFORM

2015 LG OLED 4K TVs Will Deliver Highest Quality Content,
Best Viewing Experience Available with HDR Streaming

Apps provided by LG webOS are displayed on an LG Smart TV’s display.

BERLIN, Sep. 3, 2015 — LG Electronics today announced the launch of High Dynamic Range (HDR) streaming on 2015 LG OLED 4K TVs, allowing consumers to enjoy exceptional HDR picture quality streaming directly via the Amazon Video app, available on LG’s webOS Smart TV platform. Amazon Video is the first provider delivering HDR content on LG OLED 4K TVs, offering the highest picture quality and most comfortable HDR viewing experience on the market.

Beginning today, popular and award-winning Amazon Original Series Transparent and Mozart in the Jungle as well as the pilot episode of upcoming comedy series Red Oaks are now available to stream on HDR on LG’s latest OLED 4K Ultra HD TVs, including the just-announced EF9500 Flat OLED 4K TV series, some EG9600 and EG9200 models and the Curved OLED 4K TV series. The EF9500 series comes with full HDR capability built in, allowing consumers to play back HDR content from both streaming content partners and external source devices. LG’s EG9600 series received a firmware update so consumers can stream content from current and future providers.

According to the Consumer Electronics Association (CEA®), HDR is a new capability that promises to deliver a more expansive range of darkness, brightness and shadow detail, further enhancing the viewing experience. LG OLED 4K TVs meet the new CEA guidelines for HDR-Compatible Video Displays. LG OLED technology is perfectly suited for HDR content because it delivers the perfect black that only OLED TVs can achieve. By starting from perfect black, OLED is able to produce the required light ranges at lower peak brightness, resulting in an exceptional — and more comfortable — HDR viewing experience.

“By partnering with Amazon to deliver HDR content on LG’s OLED TV, we are confident we can deliver the best viewing experience available on a TV today for HDR content,” said Lee In-kyu, senior vice president and head of the TV and monitor division at LG’s Home Entertainment Company. “The streaming content market has grown enormously in the last few years and our partnership will bring the best in picture quality to more consumers.”

LG’s webOS Smart TV platform is designed to make finding and switching between content options — including broadcast TV, streaming services and external devices — intuitive and fast. webOS features simple switching to let viewers quickly shift to any content of their choice and makes it simple to discover new sources of entertainment from 4K partners 1 such as Amazon Video, Netflix™, YouTube™, DIRECTV and many more Full HD options.2

LG’s 2015 OLED 4K TVs combine the intense detail of 4K Ultra HD and the superior contrast and rich, accurate color that OLED provides, displaying the ultimate in picture quality. For impressive sound, LG’s 2015 OLED 4K TVs feature premium built-in speaker systems designed by harman/kardon® to deliver a completely captivating audio and video experience. LG has also taken its state-of-the-art screen technology and transformed it into a work of art with its Art Slim design philosophy, making OLED a complement to any interior décor as the TVs boast an amazingly slim depth at only a few millimeters and a stylish, frameless design.

Amazon streaming HDR content will be available this month on LG OLED 4K Ultra HD TVs in the USA, UK, Germany and Austria. Visitors to IFA are encouraged to stop by the LG booth from September 4-9 in Hall 18 to see the demonstration of Amazon HDR streaming content for themselves.

 

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1  4K/UHD content delivery standards still being developed.

 

2  Wireless Internet connection & certain subscriptions required and sold separately. Agreement to smart TV terms and conditions required to use certain smart features. Content and services vary by product and are subject to change without notice. WebOS does not support Flash. In order to stream 4K content a high speed internet plan capable of receiving 20Mb per second of data is required.

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LG UNVEILS UBER-CONVENIENT REFRIGERATORS AT IFA 2015

LG’s Industry-Leading Technology Powers Refrigerators That
Deliver Enhanced Performance and Energy Savings

LG double Door-in-Door refrigerator with all the doors opened

SEOUL, Sep. 2, 2015 — At IFA 2015 in Berlin, LG Electronics (LG) is introducing its latest line of advanced refrigerators that have been specifically with European consumers in mind. The company’s energy-efficient refrigerators deliver convenience enhancing features such as the Dual Door-in-Door™ System which keeps food fresh longer and helps the interior stay better organized. The new cutting-edge lineup is designed to meet the needs of European consumers looking to enhances their convenience in the kitchen.

Inverter Linear Compressor Ensures Maximum Energy Savings

LG’s bottom-freezer refrigerators are industry leaders in efficiency, with a Total No Frost energy grade rating of A+++ -20 percent made possible by the refrigerator’s Inverter Linear Compressor. This advanced compressor utilizes a straight piston drive instead of a conventional reciprocating drive, resulting in less internal friction, higher reliability and greater durability with less noise. In tests conducted by VDE, LG refrigerators featuring Inverter Linear Compressors proved to be approximately 32 percent more energy efficient1 and up to 25 percent quieter2 than their non-Inverter counterparts. The company is so confident in the durability of the compressor that it is backed by a 10-year warranty.

Outstanding Convenience with Dual Door-in-Door

LG made consumers’ lives easier with its innovative Door-in-Door technology to give family members quick access to frequently sought food items. LG has taken this one step further by adding another Door-in-Door compartment, doubling the convenience. The right Door-in-Door compartment is accessible from the outside at the push of a button, making the space suitable for items that are frequently consumed by every member of the family, such as snacks and drinks. The left Door-in-Door compartment can be opened with the Hidden Easy Open Handle at the bottom of the door and is ideal for storing essential cooking ingredients such as pre-chopped vegetables, condiments and sauces. Both Door-in-Door compartments are equipped with Moving Baskets, enabling users to easily adjust the height of the internal compartments as they see fit.

The refrigerator’s Door-in-Door design reduces the amount of cold air escaping by up to 47 percent 3. With the addition of a second independent Door-in-Door compartment, cold air loss is further reduced.

Intelligent Organization with Smarter Storage

Thanks to the Dual Door-in-Door feature, foodstuffs can be stored in easily navigable sections, improving organization and enhancing convenience. In addition, the insulation walls of the multi-door refrigerators have been narrowed, enabling even more storage space. What’s more, the central partition found in most two door refrigerators has been eliminated, freeing up even more space.

Keep Foods Fresh with Total No Frost Technology

LG has long been the leader in Total No Frost technology, a key feature included in all of LG’s refrigerators sold in the European market. Total No Frost technology creates the ideal food storage environment by using a fan to uniformly dispersing cold air throughout the space. And LG refrigerators are equipped with Multi Air Flow to evenly regulate the interior temperature. Select LG refrigerators feature the unique Pure N Fresh air filtration system which circulates purified air through air flow channels to remove odors and keep food fresher longer.

Convenient Features and Hassle-Free Smart Technology

LG’s Smart Diagnosis™, featured on certain refrigerator models, allows call center representatives to quickly diagnose any problems the refrigerator may encounter without having to make a house visit. Moist Balance Crisper™ keeps fruits and vegetables from rotting by maintaining the correct moisture balance.

Glass Bottom-Freezer’s Award Winning Design

LG’s premium contour glass bottom-freezer refrigerator was recognized at the 2014 Red Dot Design Award for pairing refined aesthetics and efficiency-enhancing features. The contour glass exterior of this premium model features an easy-to-use display and features an attractive chrome wine rack. A premium modern design enhances the entire package for a refrigerator that will look great in any kitchen.

“LG’s latest refrigerators have been designed to reflect European consumers’ consideration of the environment and preference for convenient home solutions,” said Jo Seong-jin, president and CEO of the LG Electronics Home Appliance & Air Solution Company. “Every day we strive to create new technologies and convenience-enhancing features to meet the expectations of our customers which enable us to keep our leadership in the premium refrigerator market.”

Visitors to IFA are encouraged to experience LG’s home appliances for themselves in Hall 18 of Messe Berlin from September 4-9.


Key Specifications:

High Energy Efficiency Bottom-Freezer (model GBB530NSCQE)

  • Inverter Linear Compressor
  • Energy Grade A+++ -20%
  • Total No Frost
  • Multi Air Flow
  • Smart Diagnosis™
  • Fresh 0 Zone
  • Moist Balance Crisper™
  • Folding Shelf
  • Wine Rack
  • LED Lighting
  • Zero Clearance
  • Easy Open Handle
  • 10-Year Warranty (Inverter Linear Compressor)

Premium Contour Glass Bottom-Freezer (model GBB930LBQFT)

  • Inverter Linear Compressor
  • Premium Contour Glass Door
  • Energy Grade A+++
  • Total No Frost
  • Multi Air Flow
  • Smart Diagnosis™
  • Optimal Temperature Zone
  • Moist Balance Crisper™
  • Folding Shelf
  • Wine Rack
  • LED Lighting
  • Pocket Easy Handle with Lighting
  • 10-Year Warranty (Inverter Linear Compressor)

 

Dual Door-in-Door™ (model GMD916LBHZ)

  • Inverter Linear Compressor
  • Dual Door-in-Door™
  • Contour Glass Door
  • Energy Grade A++
  • Total No Frost
  • Multi Air Flow
  • Smart Diagnosis™
  • Pure N Fresh
  • Folding Shelf
  • Tilting Fresh Basket
  • Extra Duo Space
  • LED Lighting
  • 10-Year Warranty (Inverter Linear Compressor)

 

Luxurious Modern Style Multi-Door (model GMJ916DNHZ)

  • Inverter Linear Compressor
  • Door-in-Door™
  • Contour Metal Door
  • Energy Grade A++
  • Total No Frost
  • Multi Air Flow
  • Smart Diagnosis™
  • Pure N Fresh
  • Folding Shelf
  • Extra Duo Space
  • Slim in-Door Ice and Water Dispenser
  • LED Lighting
  • 10-Year Warranty (Inverter Linear Compressor)

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1  Comparison of LG’s Inverter Linear Compressor refrigerator and LG’s conventional reciprocating compressor refrigerator. Based on VDE testing comparing energy consumption and noise level between LG model GBB530NSCXE (with Inverter Linear Compressor, ISO 15502) and GBB530NSQWB (with reciprocating compressor).

2   Compared to the refrigerator with LG conventional reciprocating compressor. Based on VDE testing comparing energy consumption and noise level between LG model GBB530NSCXE and GBB530NSQWB.

3 Based on Intertek testing according to internal test methods measuring percentage reduction in the exchange rate of air when opening the Door-in-Door™ compared to the main refrigerator door for 10 seconds. Model tested: LFX31945ST (F/D).

 

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LG PARTNERS WITH BROADCASTERS AND CONTENT PROVIDERS TO DEMO HDR CONTENT ON 4K OLED TVs

Collaborations Key to Advancing HDR Technology for Consumers 

A demonstration of the World’s First HbbTV2.0 HDR Streaming on LG’s 4K OLED TV at IFA 2015.

SEOUL, Sep. 2, 2015 — This week at IFA 2015 in Berlin, LG Electronics (LG) will demonstrate High Dynamic Range (HDR)-enabled TV and broadcasting technologies in cooperation with a host of high-profile broadcasters and content providers. The highlight will be a demonstration of BBC Research & Development’s HDR content transmitted to LG 4K OLED TVs.

LG will hold the world’s first demonstration of HDR Hybrid broadcast broadband TV 2.0 (HbbTV 2.0) content on LG 4K OLED TVs. The BBC HDR content will be streamed by the EBU (European Broadcasting Union) which will employ an adaptive bitrate streaming technology, MPEG DASH, also known as Dynamic Adaptive Streaming over HTTP. This technology enables HDR content streaming over the Internet to be delivered from conventional HTTP web servers.

What’s more, LG and its partners will demonstrate the transmission of satellite HDR content, utilizing SES ASTRA’s established satellite systems. One of the leading satellite broadcasting services in the world, ASTRA’s network reaches 312 million households of which 154 million are in Europe.

Visitors to LG’s booth will be able to experience HDR content delivered via BROADCOM’s set-top box, which delivers HDR content via HDMI. Audiences will be able to see and compare the visual impact of HDR content against current industry standard content.

“We’re using this opportunity at the largest consumer electronics event in Europe to promote awareness of HDR technology, which is ideally suited for OLED TVs,” said Lee In-kyu, senior vice president and head of the TV and monitor division at LG’s Home Entertainment Company. “As a founding member of the UHD Alliance, LG sees partnering with leading media companies as a priority to advance our position in the HDR market and to bring great content to our customers.”

Visitors to IFA are encouraged to stop by LG’s booth in Hall 18 of Messe Berlin from September 4-9 to see the demonstration of HDR content on OLED TVs for themselves.

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LG UNVEILS UPGRADED LG STYLER CLOTHING CARE SYSTEM AT IFA 2015

Home “Dry Cleaner” Makes Caring for Wardrobe a Whole Lot Easier

Front view of LG Styler

SEOUL, Sep. 1, 2015 —LG Electronics (LG) will introduce the latest iteration of its one-of-a-kind steam clothing care system at IFA this week in Berlin. The unique LG Styler is designed to refresh clothes without chemicals, providing an ideal solution for clothes that require extra special care such as coats and sweaters and items made of wool or silk.

Unlike typical washing machines, LG’s one-of-a-kind Styler doesn’t clean clothes with water but with steam. TrueSteam™, LG’s steam spray technology which is also available in many of LG’s popular washing machines, sanitizes as it refreshes. With one touch of a button, hot steam is sprayed directly on the clothes to eliminate more than 99 percent of the germs and bacteria that infest clothes, hats and scarves. And Styler is safe to use because it doesn’t require harsh chemicals. In fact, tests carried out by one research body showed that the LG Styler eliminated approximately 92 percent of Perchloroethylene — the main chemical used in dry cleaning and a possible carcinogen — during a complete 83-minute cleaning cycle. 1

New for 2015, the Styler offers a useful Pants Press feature in the door to iron out wrinkles in pants while leaving a perfect crease down the center of each leg. The 2015 Styler is also able to communicate with others through Smart Diagnosis™ and NFC Tag-On. Smart Diagnosis™ alerts users via their smartphones when the unit requires maintenance or repair. With Tag-On, owners can install a free app and download customized cycles specific to a garment type and program the Styler with a simple tap of their phones.

“At LG, we understand that busy people need creative solutions,” said Seong-jin Jo, president and CEO of the LG Home Appliance & Air Solution Company. “The Styler is a new category of appliance that was developed to directly address the needs of customers who desired an option for garment care for hard-to-maintain clothes. The Styler is a perfect example of what we mean by ‘innovation for a better life’.”

Visitors to IFA are encouraged to stop by the LG booth from September 4-9 in Hall 18 to see the improved 2015 LG Styler for themselves.

Key Specifications:

  • Ÿ  Capacity Clothing Refresher [3 items + 1 pair of pants]
  • Ÿ  Pants Press
  • Ÿ  Heat Pump System (Inverter)
  • Ÿ  Sanitary Cycle (BAF-certified and tested by Intertek)
  • Ÿ  Gently Dry for Delicate Clothing
  • Ÿ  Smart Diagnosis™
  • Ÿ  NFC

 

 

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1  By comparison, only 62 percent of Perchloroethylene will dissipate naturally over a period of 8 hours, according to the Intertek report.

 

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