Strategy Focuses on New TV Products with Extraordinary Picture Quality

SEOUL, Feb. 24, 2015 — LG Electronics (LG) today unveiled its 2015 global TV lineup in Seoul, announcing at the same time its DUAL PREMIUM strategy to focus on  the premium TV market with its new TV lineup. With its DUAL PREMIUM strategy, LG is confident it can secure a leading position in the global premium TV market with OLED TVs while simultaneously expanding the size of the premium TV segment to create more opportunities for its new PRIME UHD TVs.

Whole New Level of Display with Perfect Black, Perfect Color

LG unveiled a slate of new OLED TV units, including 55-, 65-, and 77-inch models with curved and flat screens. The company also introduced its ABCD concept to encapsulate the main benefits of the company’s cutting-edge OLED display technologies:

￭ Angle (A) : LG OLED TVs assure that even viewers sitting off-center will enjoy exceptional picture quality.

￭ Black (B) and Color (C) : The OLED lineup incorporates several advanced display features, including LG’s proprietary WRGB OLED technology. This ensures images are rendered with perfect blacks, striking colors and infinite contrast ratio.

￭ Design (D) : LG’s Art Slim design philosophy focuses on creating the slimmest TV possible while keeping the overall aesthetic simple and clean.

With a winning combination of superior display technologies, LG’s OLED TV won the Best of CES award in the TV Product Category in January. As more and more high quality content becomes available, LG expects sales of its stunning OLED TV to grow as more discerning viewers look for higher quality products in which to view the content. With this in mind, LG plans to expand its OLED TV lineup in Korea from five to ten models to provide consumers with a greater selection of premium TV products.

PRIME UHD TV with Every Color Comes Alive

LG’s PRIME UHD TV, which is a tier above the company’s ULTRA HD TV, boasts features such as ColorPrime technology, ULTRA Luminance, 4K In-Plane Switching (IPS) panel and Prime Mastering Engine to offer a truly premium, cinema-like experience. LG’s ColorPrime technology magnifies the range of colors that can be displayed on screen by utilizing different LED phosphor colors, creating greater image depth and realism. ULTRA Luminance technology continuously analyzes the brightest and darkest parts of the displayed content in order to improve brightness and resolution. Equipped with LG’s 4K IPS panel, the TV renders detailed images at extremely wide viewing angles. What’s more, the Prime Mastering Engine optimizes the settings of the TV to boost picture quality to premium levels.

In addition, LG’s PRIME UHD TV (Model 55UF9500) comes with the stunningly thin 8.5mm UltraSlim Design display in an industry where competing displays are between 40 and 50mm in depth. LG’s integrated Auditorium Stand matches the metallic finish on the bezel around the screen. The stand also complements the centralized Harman / Kardon sound system by functioning as a sound reflector.

Outstanding User Experience via webOS 2.0

LG’s new webOS 2.0 Smart TV platform is an upgraded version of the company’s highly successful original webOS user interface. WebOS was originally designed under the “Make TV Simple Again” concept in an effort to counter the growing frustration with overly complex TV menu systems. Smart TVs equipped with webOS have been forecasted to top one million in unit sales within the first half of 2015.

“We’re excited to be introducing a comprehensive range of distinctive TV products that deliver stunning picture quality to communicate what we mean by premium,” said Brian Kwon, president and CEO of LG Electronics Home Entertainment Company. “LG OLED TVs and PRIME UHD TVs reinforce the brand as synonymous with picture quality. With these unparalleled home entertainment solutions, LG is finding itself in a very favorable position as the premium TV market leader.”

The company will launch its premium TVs in overseas markets beginning at the end of March.

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Commercial Digital Signage and webOS Smart TVs Provide
Convenient and Stylish Options to Business Owners and Managers

SEOUL, Feb. 9, 2015 — LG Electronics (LG) is showcasing its innovative Business-to-Business (B2B) display products at Integrated Systems Europe (ISE) 2015 in Amsterdam, the Netherlands, from February 10-12. LG will introduce its commercial digital signage and TV lineup including its 105-inch ULTRA HD Signage display, the webOS display solutions, a commercial transparent display cooler door and more. LG’s industry-leading commercial display products will add enhanced efficiency for public spaces including retail stores, airports, schools, quick service restaurants (QSRs), hotels, hospitals and offices.

Smart Platform Signage and Hotel TV Solutions with webOS

LG will also introduce customers to its latest Smart Platform Signage lineup and hotel TV information solution running webOS. The platform enhances convenience by enabling system integrators to download useful content while allowing them to develop customized applications that fit their exact needs.

With webOS, LG’s Smart Platform Signage can be updated immediately via a smartphone or tablet. Wi-Fi connectivity eliminates the need for a wired internet connection or a costly internal network infrastructure. Not only does the webOS Hotel TV allow guests to receive information about the hotel’s facilities or nearby attractions, guests can also use it to watch movies and TV programs.

At ISE 2015, LG will also showcase its cutting-edge Room Management System (RMS) solutions. The technology enables TV devices to not only access useful information but also remotely control lighting, heating, air conditioning and even curtains, among others. Designed for ultimate convenience, a hotel guest can control every feature and condition of a room without ever getting out of bed.

Transparent Display Cooler Door for Complete Visual Information

ISE 2015 visitors will be introduced to the Transparent Display Cooler Door, which provides enhanced transparent range and brightness, while reducing electricity consumption. Advertising content can be displayed on the exterior of the cooler while customers can view products inside the cooler through the transparent display.

LG is also exhibiting Mirror Display, which incorporates a touchscreen in a full-length mirror. Enabling the Virtual Fitting function, users can try on different clothes without ever entering a dressing room. What’s more, the user can even change the color of the outfits by simply touching the display.

Ultra-wide ULTRA HD Digital Signage

LG will be unveiling an ultra-wide, ULTRA HD Digital Signage lineup with 84-, 98- and 105-inch screen sizes. All the products feature lifelike picture quality four times sharper than conventional full HD displays. The innovative Interactive White Board (IWB) function allows users at offices and schools to share meeting minutes or lesson plans via an internet-connected laptop or tablet. The IWB can also be controlled remotely by devices on the same network. Notably, the 84-inch model can detect up to ten touch points at the same time, allowing multiple users to interact with the display simultaneously.

“We are excited to introduce a convenience-enhancing, innovative digital signage product lineup for our global B2B customers at ISE 2015,” said Hyoung-sei Park, vice president and head of LG Home Entertainment Information Display Business Division. “We will be expanding our brand presence in the global commercial display market through established partnerships with prominent systems integration companies. We believe these efforts will prove to be invaluable in expanding our business opportunities.”

Visitors to ISE 2015 are encouraged to stop by LG’s booth (No. 11-K75) to see the company’s innovative solutions and products for themselves.

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Light, Integrated and Beautiful Computers from

LG to Be Available Starting in Korea

SEOUL, Jan. 15, 2015 ― LG Electronics (LG) will begin rolling out the world’s lightest 14-inch Ultra PC (Model 14Z950) and the world’s first 21:9 curved all-in-one (AIO) PC (Model 29V950) in key markets including South Korea and countries in South America. The two Ultra PC laptops are super-lightweight and ultra-slim, and the AIO PCs are perfect for customers who need to get things done and look good while doing so.

Lightest 14-inch Ultra PC in the World

The 14-inch Ultra PC can be easily taken anywhere, as it features an extremely lightweight, streamlined design. Even with its 14-inch Full HD IPS panel display, this Ultra PC weighs a scant 980g, about the same as three apples. Currently the lightest 14-inch laptop on the market, this visually striking PC, with its premium metal finish and embossed illuminated graphic on the lid, measures only 13.4 mm at its thickest point. With a long-lasting 10.5 hours of battery life, this is the perfect companion for users on the move. The 14Z950 Ultra PC is powered by Intel’s fifth-generation Core CPU and the HiFi Wolfson chip delivers amazingly clear, high quality sound.

The 13.3-inch LG Ultra PC (Model 13Z940) also tips the scale at only 980g. Both Ultra PCs are available in several colors to fit any lifestyle and surroundings. Every color accentuates the PC’s compact and svelte design for a classy and stylish look. Both models feature Reader Mode that closely simulates the feel of actual books and newspapers on the laptop’s display The combination of Reader Mode and Full HD IPS significantly reduces eye fatigue, allowing an optimal work experience that is more natural and comfortable.

World’s First 21:9 Curved AIO PC with Superb Usability

LG’s new AIO PC (Model 29V950) is the world’s first 21:9 Curved All-In-One PC. Its 21:9 UltraWide curved screen is visually stunning, complementing its simple and minimalist design. Even though the integrated package boasts a sizable 29-inch screen, the AIO PC is compact enough to fit perfectly even in small spaces. The model employs Intel’s latest fifth-generation Core Processor which packs enough power to ensure smooth performance.

The LG AIO PC can be accessed outside of home through the HOMEDRIVE^TM. Now anything stored on the computer can be accessed on a mobile device from any location. Files can also be transferred to HOMEDRIVE^TM from tablets or smartphones. What’s more, the PC also functions as a TV and can switch between modes without needing to reboot. So whether at work or play, the AIO PC will cover everyone’s multimedia needs.

“Through our constant drive to innovate, LG was able to implement our mastery of ultra-lightweight technology to become the first to break the one kilogram barrier for a 14-inch laptop,” said In-kyu Lee, senior vice president and head of the TV and monitor division at the LG Electronics Home Entertainment Company. “This is a great opportunity for us to introduce the new lineup and showcase how LG prioritizes mobility and usability, making us a leader in the industry.”

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Expanded OLED and 4K ULTRA HD TV Lineups, Impressive webOS 2.0 Platform
and More Competitive AV and IT Business Point to Bright Future for LG

LAS VEGAS, Jan. 7, 2015 ― LG Electronics (LG) today revealed its 2015 consumer electronics business strategy focused on leveraging LG’s industry-leading, value-added products to expand business opportunities in the United States and around the world. At a VIP media roundtable during the 2015 International CES, Brian Kwon, the new Executive Vice President and CEO of the LG Home Entertainment Company, outlined the company’s TV technology, product and marketing plans for the coming year, aggressive strategies designed to further enhance LG’s competitiveness and profitability.

“We are determined to create further growth momentum in next-generation home entertainment business areas by providing innovative solutions and services,” said Kwon. “We will heighten LG brand’s profile in markets across the world by developing highly differentiated, world-class products, including our OLED TVs and ULTRA HD TVs. At the same time, we’ll enhance the convergence strategy allowing us to move toward integrating an array of new Internet of Things (IoT) solutions that will enable our customers to connect their TVs to multiple devices more seamlessly,” he said.

Addressing current global TV market conditions, Kwon noted that LG’s emphasis on product and cost competitiveness will put the company in a more favorable position to ward off increased competition from China and protect itself from the repercussions of the weaker Japanese Yen. “We’re implementing a series of marketing and product strategies to better position LG in light of this intense competition.”

Kwon cited four overarching strategies designed to solidify LG’s leadership role in the home entertainment market: (1) leading the global OLED TV market, (2) expanding LG’s penetration in the 4K ULTRA HD TV market, (3) securing a dominant position in providing outstanding user experiences, and (4) strengthening the product competitiveness of its IT and AV product lines.

Leading the Global OLED TV Market

“In 2014, LG focused on gaining business momentum and positioning itself for the future by actively promoting our flagship OLED TV lineup,” said Kwon. “This year, we intend to significantly expand the market penetration of LG OLED TVs which have been receiving superb reviews as the next generation TV. LG OLED means perfect blacks, perfect colors and a breathtaking viewing experience. Collectively, our OLED technologies will propel us forward as a trusted leader in the global premium TV market.”

LG launched the industry’s first 4K OLED TVs in August 2014. Further demonstrating its technological capabilities for 2015, LG unveiled a slate of new OLED TVs at the 2015 CES, including 77-, 65- and 55-inch class models with curved, flat and flexible displays. LG is aiming to consolidate a global manufacturing system dedicated to OLED production in North America, Central and South America, Europe and Asia. Kwon noted that he is looking to increase the company’s investment in OLED technology and sister company LG Display has already injected KRW 700 billion into upgrading its manufacturing facilities to produce larger OLED panels as part of this effort.

At the same time, LG is focused on further improving the price competitiveness of its OLED TVs via the synergy created among LG affiliates, as well as with improved components and advanced manufacturing technologies, Kwon explained. Collectively, these endeavors will drive OLED TV sales growth and allow more consumers to experience the advantages of LG’s OLED technology over alternatives in the premium TV market. Meanwhile, LG will be expanding its OLED TV lineup, increasing supply to meet market demands and implementing an aggressive marketing strategy that includes strategic alliances with key retailers in each region.

Expanding 4K ULTRA HD TV’s Market Penetration

At the 2015 International CES, LG is introducing the ColorPrime TV series. The series includes LG’s highly praised 4K ULTRA HD TV products, which boast an enhanced color reproduction range, world class designs, rich sound quality and the company’s new, user-convenient webOS 2.0 Smart TV platform. The ColorPrime series also include 4K ULTRA HD TVs featuring Quantum Dot technology which further demonstrate LG’s commitment to bringing cutting-edge technology to consumers.

“Overall, CES is a great opportunity for customers to familiarize themselves with all of LG’s impressive 4K ULTRA HD TV offerings,” Kwon said. LG’s expended lineup includes display sizes ranging from 40 to 105 inches, and the displays themselves come in curved and flat variations, including highly innovative technologies that are setting LG apart from competing manufacturers.

With this in mind, LG plans to rapidly increase its global 4K ULTRA HD TV market share in 2015 and beyond. LG is also looking forward to strengthening its marketing capabilities via joint efforts among of its affiliates covering a comprehensive range of business areas, including R&D, product planning, sales and marketing.

Outstanding User Experiences via webOS 2.0

LG’s new webOS 2.0 Smart TV platform, unveiled at CES 2015, is an upgraded version of the company’s highly successful original webOS platform. Kwon said this latest iteration is helping LG maintain its leadership in providing consumers with a user experience that is both compelling and ultimately rewarding. LG’s webOS was initially designed under the “Make TV Simple Again” concept in an effort to counter the growing frustration with overly complex systems. LG’s webOS-enabled Smart TVs forecast to top 1 million mark in unit sales within the first half of 2015.

Strengthened AV and IT Product Competitiveness

For 2015, LG is taking steps to revamp the structure of its home theater and video-related businesses to improve their profitability. These steps include enhancing marketing activities for high-end monitors such as the 21:9 UltraWide monitors, curved monitors and ULTRA HD display monitors. LG will also focus on improving the company’s growth momentum by actively marketing its new soundbars and multi-room audio products, which are steadily gaining in popularity among consumers. At the same time, LG will continue to seek new business opportunities by harnessing the company’s technological capabilities in IT convergence and IoT-based Smart Home innovations.

For more information, visit LG’s online press room at www.LGnewsroom.com/ces2015.

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First to Bring 4K OLED to Market, LG Aims to Make OLED a Household Word

LAS VEGAS, Jan. 5, 2015 — Following the debut of the world’s first 4K OLED TVs in 2014, LG Electronics (LG) is unveiling its expanded OLED TV lineup at the 2015 International CES^®, which starts here tomorrow. With seven different new 4K OLED TVs — flexible, curved and flat models spanning 55 (54.6 inches diagonally), 65 (64.5 inches diagonally) and 77 (76.7 inches diagonally) inches in display size — LG OLED TVs continue to be in a class of their own, offering consumers a whole new viewing experience inspired by picture quality with perfect blacks and colors.

All of LG’s 2015 4K OLED TVs utilize the company’s proprietary WRGB technology. This pixel structure adds a white sub pixel, which allows for expanded, lifelike colors. These TVs incorporate features that ensure images are rendered with perfect blacks and perfect colors, and an infinite contrast ratio. LG’s Optimized True Color technology regulates color stability regardless of variations in brightness and delivers a superb viewing experience with more natural, comfortable colors. With a maximum response time of 0.001ms, LG’s OLED TVs are more than 1,000 times faster than conventional LCD flat panel TVs. LG OLED TVs assure that even viewers sitting off-axis will enjoy exceptional picture quality at wide viewing angles, unlike most LCD TVs, which suffer from color washout and lower contrast.

LG’s Art Slim design philosophy takes LG’s beautiful TV design into a bold direction with a focus on creating the slimmest TV possible while keeping the overall aesthetic simple and minimal. The transparent stand makes the TV appear as though it is floating and maximizes the immersive viewing experience by reducing visual clutter around the screen. The attention to detail is meticulous — even the back cover is free of any fasteners or holes for a smooth finish. And while a curved TV may look like a work of art, LG also has a flat TV design for those looking for simplicity and unobtrusiveness.

Complementing their unparalleled picture and design, 2015 LG OLED TVs feature advanced sound with technology developed in partnership with audio expert Harman/Kardon, guaranteeing that the flawless picture quality is deservingly complemented with deep, rich sound. The 4.2 channel speaker setup is balanced and enhanced with LG’s ULTRA Surround System to deliver a powerful yet refined audio experience.

All of LG’s 2015 4K OLED TVs feature webOS 2.0, the latest version of LG’s proprietary smart TV platform. LG’s webOS 2.0 delivers a simpler, easier and more intuitive experience with an enhanced user interface and a raft of impressive features. The platform takes simplicity and convenience to a whole new level with reduced boot time and also allows users to optimize menus on the Launcher Bar making it easier than ever to add and delete favorite items.

“LG is driving innovation by making this superb TV technology available to more consumers,” said In-kyu Lee, senior vice president and head of the TV and monitor division at the LG Electronics Home Entertainment Company. “LG believes this is where the future of television is headed and we’re going to continue developing and expanding our OLED offerings until it becomes a viable option for all consumers.”

At CES 2015, LG’s OLED TV leadership is being recognized by the Consumer Electronics Association with 2015 CES Innovation Awards for LG’s 77-inch Flexible 4K OLED TV (Model 77EG9900), 65-inch Floating Art Slim CURVED 4K OLED TV (Model 65EG9600) and 55-inch Floating Art Slim Flat 4K OLED TV (Model 55EF9500).

Visitors to CES 2015 are encouraged to stop by LG’s booth (Las Vegas Convention Center, Central Hall #8204) from January 6-9 to experience the company’s impressive OLED TV lineup, including the three CES Innovation Award winners along with the 77-inch Art Slim CURVED 4K OLED TV (Model 77EG9700), 55-inch Floating Art Slim CURVED 4K OLED TV (Model 55EG9600), 65-inch Art Slim Flat 4K OLED TV (Model 65EF9800) and 65-inch Floating Art Slim Flat 4K OLED TV (Model 65EF9500).

For more information, visit LG’s online press room at www.LGnewsroom.com/ces2015.

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