LG PARTNERS WITH BROADCASTERS AND CONTENT PROVIDERS TO DEMO HDR CONTENT ON 4K OLED TVs

A demonstration of the World’s First HbbTV2.0 HDR Streaming on LG’s 4K OLED TV at IFA 2015

Collaborations Key to Advancing HDR Technology for Consumers

SEOUL, Sep. 2, 2015 — This week at IFA 2015 in Berlin, LG Electronics (LG) will demonstrate High Dynamic Range (HDR)-enabled TV and broadcasting technologies in cooperation with a host of high-profile broadcasters and content providers. The highlight will be a demonstration of BBC Research & Development’s HDR content transmitted to LG 4K OLED TVs.

LG will hold the world’s first demonstration of HDR Hybrid broadcast broadband TV 2.0 (HbbTV 2.0) content on LG 4K OLED TVs. The BBC HDR content will be streamed by the EBU (European Broadcasting Union) which will employ an adaptive bitrate streaming technology, MPEG DASH, also known as Dynamic Adaptive Streaming over HTTP. This technology enables HDR content streaming over the Internet to be delivered from conventional HTTP web servers.

What’s more, LG and its partners will demonstrate the transmission of satellite HDR content, utilizing SES ASTRA’s established satellite systems. One of the leading satellite broadcasting services in the world, ASTRA’s network reaches 312 million households of which 154 million are in Europe.

Visitors to LG’s booth will be able to experience HDR content delivered via BROADCOM’s set-top box, which delivers HDR content via HDMI. Audiences will be able to see and compare the visual impact of HDR content against current industry standard content.

“We’re using this opportunity at the largest consumer electronics event in Europe to promote awareness of HDR technology, which is ideally suited for OLED TVs,” said Lee In-kyu, senior vice president and head of the TV and monitor division at LG’s Home Entertainment Company. “As a founding member of the UHD Alliance, LG sees partnering with leading media companies as a priority to advance our position in the HDR market and to bring great content to our customers.”

Visitors to IFA are encouraged to stop by LG’s booth in Hall 18 of Messe Berlin from September 4-9 to see the demonstration of HDR content on OLED TVs for themselves.

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LG UNVEILS UPGRADED LG STYLER CLOTHING CARE SYSTEM AT IFA 2015

Home “Dry Cleaner” Makes Caring for Wardrobe a Whole Lot Easier

SEOUL, Sep. 1, 2015 —LG Electronics (LG) will introduce the latest iteration of its one-of-a-kind steam clothing care system at IFA this week in Berlin. The unique LG Styler is designed to refresh clothes without chemicals, providing an ideal solution for clothes that require extra special care such as coats and sweaters and items made of wool or silk.

Unlike typical washing machines, LG’s one-of-a-kind Styler doesn’t clean clothes with water but with steam. TrueSteam™, LG’s steam spray technology which is also available in many of LG’s popular washing machines, sanitizes as it refreshes. With one touch of a button, hot steam is sprayed directly on the clothes to eliminate more than 99 percent of the germs and bacteria that infest clothes, hats and scarves. And Styler is safe to use because it doesn’t require harsh chemicals. In fact, tests carried out by one research body showed that the LG Styler eliminated approximately 92 percent of Perchloroethylene — the main chemical used in dry cleaning and a possible carcinogen — during a complete 83-minute cleaning cycle. ¹

New for 2015, the Styler offers a useful Pants Press feature in the door to iron out wrinkles in pants while leaving a perfect crease down the center of each leg. The 2015 Styler is also able to communicate with others through Smart Diagnosis™ and NFC Tag-On. Smart Diagnosis™ alerts users via their smartphones when the unit requires maintenance or repair. With Tag-On, owners can install a free app and download customized cycles specific to a garment type and program the Styler with a simple tap of their phones.

“At LG, we understand that busy people need creative solutions,” said Seong-jin Jo, president and CEO of the LG Home Appliance & Air Solution Company. “The Styler is a new category of appliance that was developed to directly address the needs of customers who desired an option for garment care for hard-to-maintain clothes. The Styler is a perfect example of what we mean by ‘innovation for a better life’.”

Visitors to IFA are encouraged to stop by the LG booth from September 4-9 in Hall 18 to see the improved 2015 LG Styler for themselves.

Key Specifications:

Capacity Clothing Refresher [3 items + 1 pair of pants]
Pants Press
Heat Pump System (Inverter)
Sanitary Cycle (BAF-certified and tested by Intertek)
Gently Dry for Delicate Clothing
Smart Diagnosis™
NFC

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¹ By comparison, only 62 percent of Perchloroethylene will dissipate naturally over a period of 8 hours, according to the Intertek report.

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LG TO OFFER FREE VALUE PACK UPGRADE TO webOS 1.0 SMART TV OWNERS

A Live TV channel provided by the LG webOS 2.0 Value Pack Upgrade is displayed on one of LG’s Smart TVs

Upgrade Includes webOS 2.0’s Four Main Features and Enhanced Speed

SEOUL, Sep. 1, 2015 — Owners of LG Electronics’ (LG) webOS 1.0 Smart TV owners will receive a free Value Pack Upgrade which include four main features of the latest webOS 2.0 platform. Upgraded LG webOS TVs will receive My Channels, Quick Setting, Input Picker and Live Menu, improving the user experience with a more intuitive layout, convenient shortcuts, quicker boot-up time and faster response when switching between applications.

My Channels allows users to place their favorite Live TV Channels or Set-top Box Channels on the Launcher Bar for more convenient access. Quick Settings lets viewers adjust their webOS TVs without interrupting the program they are watching and Input Picker allows connected devices to be recognized instantly for immediate use. The upgrade also improves the UI (User Interface) of Live Menu for easier and more intuitive searching of content.

“LG is dedicated to providing the best user experience for the life of our smart TVs,” said Lee In-kyu, senior vice president and head of the TV and Monitor Division at LG’s Home Entertainment Company. “A free upgrade of this scale is unprecedented in the smart TV industry and we’re proud to be setting a new standard for smart TV ownership.”

The upgrade for webOS 1.0 will begin rolling out starting September 21. Owners of webOS 1.0 TVs who have the automatic update option enabled will receive the upgrade automatically. If automatic update is not enabled, users will receive a pop-up message on their screen to guide them through the easy upgrade process, step by step.

Visitors to IFA 2015 can experience the Value Pack Upgrade for themselves at LG’s booth in Hall 18 of Messe Berlin from September 4-9.

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LG WATCH URBANE LUXE, AN EXQUISITE SMARTWATCH

Limited Edition Device from LG is More Jewelry Than Wearable

SEOUL, Aug. 31, 2015 — In collaboration with U.S. retail jewelry company REEDS Jewelers, LG Electronics (LG) will introduce a premium limited edition smartwatch, LG Watch Urbane Luxe. This luxurious wearable was designed with a specific wearer in mind and is adorned in 23-karat gold and gorgeous alligator leather strap set in an exclusive piano-gloss lacquer case. Available starting at the end of October, the LG Watch Urbane Luxe will retail for approximately USD 1,200.

The LG Watch Urbane Luxe will sport a deployment clasp for a fitted, elegant look that isn’t bulky. Invented by Louis Cartier in 1910, the use of a deployment clasp makes this timepiece even more exclusive and unique. The alligator band itself is handcrafted at the highest level of craftsmanship, undergoing 50 separate steps in its creation, handled lovingly by 30 experienced leatherworkers. The 23-karat gold used in the LG Watch Urbane Luxe is stronger and harder than the 24-karat gold used in jewelry and heavier than the 18-karat gold used in traditional luxury watches.

“Wearable devices shouldn’t be thought of as an extension of one’s smartphone but an extension of oneself,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. “This blending of craftsmanship and technology is a natural evolution of the smartwatch, which is becoming more of a lifestyle accessory than a piece of hardware. We think this is a good direction for wearables and we want to encourage this transformation.”

Each of the 500 limited edition watches will be engraved with its own serial number for authenticity and available initially in the USA for pre-order at www.REEDS.com later this month or by visiting any REEDS Jewelers location. Visitors to IFA 2015 can see this beautiful work of art for themselves along with other mobile devices from LG in Hall 18 of Messe Berlin from September 4-9.

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LG TO UNVEIL SMART SENSOR, ALLJOYN SMART HOME PRODUCTS AT IFA 2015

LG’s Smart Home Appliances with AllJoyn Offer More Control From Anywhere

SEOUL, Aug. 31, 2015 — LG Electronics (LG) will showcase its latest smart home technology at IFA 2015 in Berlin this week to enhance the lives of consumers. LG’s new SmartThinQ^® Sensor can be attached to many traditional home appliances to make them “smart-aware”. What’s more, LG will unveil their Smart Lightwave Oven and Smart Air Conditioner that are compatible with AllJoyn^®, an open platform for the internet of things (IoT) developed by the Allseen Alliance.

The SmartThinQ Sensor is a circular device that can be attached to existing home appliances such as washing machines or refrigerators, to sense feedback such as vibration and temperature and communicate those readings to the SmartThinQ app on users’ smartphones. For example, attaching the sensor to a normal washing machine door transforms the washer into a smart appliance that informs the user when the laundry cycle is complete. Attach the SmartThingQ Sensor to a refrigerator and it will send a notification to a connected smartphone when a particular food item is about to expire. The sensor will also keep track of how many times the door is opened even when you’re not home. And connecting the SmartThingQ Sensor to an air conditioner or other appliances will allow users to control the appliances remotely through the SmartThinQ app.

AllJoyn is a collaborative open-source software framework that makes it easy for devices and apps to discover and communicate with each other. AllJoyn is endorsed by all members of the Allseen Alliance, a cross-industry IoT consortium of more than 180 companies. The AllJoyn compatible Smart Lightwave Oven from LG allows users to download, update and share recipes with friends and relatives via their mobile devices. The Smart Lightwave Oven is Wi-Fi enabled, allowing homeowners to use their smartphones to set the cooking mode, temperature and cooking time for a given dish. The Smart Lightwave Oven can even perform self-diagnosis and help find solutions and repair information online through an LG service center. LG’s Smart Air Conditioner not only informs owners when to replace the air filter, it can also be controlled remotely from a smartphone, putting an end to entering a hot, stuffy home on a hot day.

“Adoption of smart home appliances has been slow because of the perception that the technology is not easily accessible,” said Jo Seong-jin, president and CEO of the LG Electronics Home Appliance & Air Solution Company. “LG is committed to continuing its leadership in the smart home market with innovations such as LG SmartThingQ, which provides real-life benefits and offers new lifestyle conveniences through technology that is easy to use.”

LG’s smart appliances and more will be on display at LG’s IFA booth in Hall 18 of Messe Berlin from September 4-9.

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WOMEN BASEBALLERS TAKE THE FIELD IN SECOND INTERNATIONAL WOMEN’S BASEBALL TOURNAMENT

LG Cup 2015 Seeks to Create More Opportunities
for Female Baseball Players From All Over the World

SEOUL, Aug. 28, 2015 — LG Electronics (LG) announced that it will once again sponsor the LG Cup International Women’s Baseball Tournament, marking this the second year of partnership with the World Baseball Softball Confederation (WBSC) and the Women’s Baseball Association of Korea (WBAK). Taking place at LG Champion’s Park in Icheon, South Korea, from August 28 to 31, the 2015 LG Cup will feature more than 170 players in eight teams from seven countries. Koo Bon-joon, vice chairman and CEO of LG Electronics, and Jeong Jin-koo, Chairman of the WBAK, will be the guests of honor at the opening ceremony.

Unlike other popular sports such as soccer and basketball, opportunity for women in baseball is nonexistent in most countries. Too often, young women must play on men’s teams if they want to play baseball at all and there is little or no opportunity outside the school environment. Although there are a handful of international competitions for women in baseball, LG believes more can be done to level the playing field for talented women who love baseball. Through the LG Cup, LG hopes to raise the profile of one of the world’s favorite pastimes with women and girls all over.

The eight teams represented in this year’s tournament include Australia, Hong Kong, India, Japan, Taiwan, USA and the two teams from the host country, South Korea. The 2015 LG Cup will be contested through a series of group stage and playoff matches. In addition to schedules and results of the competition, images from the games and player information will be posted regularly on the official website www.lgcup4u.com.

“LG believes strongly in providing a compelling platform for female athletes and supporting the growth of women’s baseball around the world,” said Koo Bon-joon, CEO of LG Electronics. “At LG, we do not believe there should be any limits on the dreams of young women in sports. Baseball is a terrific activity for people of all ages and gender and an ideal sport to facilitate athletic inspiration and achievement.”

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LG DEVELOPS FULL-SIZE KEYBOARD FOR POCKETS

Three Rolly Keyboards displayed on the table with a G pad, an LG smartphone and a cup of coffee. Two of them are folded up with the other is ready to use.

LG Looks to Increase Share of Growing Mobile Device Accessories Market

SEOUL, Aug. 27, 2015 — In an effort to capture a larger share of the fast-growing mobile accessories market, LG Electronics (LG) will unveil the industry’s first solid rollable wireless portable keyboard at IFA 2015 in Berlin, Germany. Unlike other portable keyboards on the market, LG’s Rolly Keyboard (model KBB-700) folds up along the four rows to create an easy-to-carry “stick” that fits into one’s pocket as easily as any purse or briefcase.

Featuring high-contrast keys and a fold-out mobile device stand, typing on Rolly Keyboard is extremely comfortable because its 17mm key pitch is nearly as generous as the 18mm key pitch found on most desktop keyboards. Made of impact-resistant and durable polycarbonate and ABS plastic, typing on the keyboard offers satisfying tactile feedback not found on flexible silicone keyboards. Two sturdy arms fold out to support smartphones as well as tablets ¹ in an upright position. Simply unfolding the Rolly Keyboard enables the auto pairing function to connect easily to two different devices at the same time via Bluetooth 3.0 with the ability to toggle between the two with a simple key press. A single AAA battery powers the keyboard for up to three months of average use.

“LG Rolly Keyboard is just one of the many premium input devices we’ll be unveiling in the coming months as we expand our accessories offerings,” said Seo Young-jae, vice president in charge of Innovative Personal Devices at LG Electronics Mobile Communications Company. “The goal was to create a product that could add more value to LG smartphones and tablets at the same time offering a unique design proposition that hadn’t been explored before.”

The Rolly Keyboard will make its debut in September in the United States, followed by key markets in Europe, Latin America and Asia in the fourth quarter. Prices and details of availability will be announced locally at the time of launch. Visitors to IFA 2015 can see LG Rolly Keyboard up close in Hall 18 of Messe Berlin from September 4-9.

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¹ Supports tablets with displays up to 10 inches in diameter.

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LG TO DOUBLE GLOBAL OLED TV OFFERINGS IN 2015

Expanded Lineup to Feature World’s First HDR Capable 4K OLED TV at IFA 2015

SEOUL, Aug. 26, 2015 — LG Electronics (LG), the world’s first 4K OLED TV manufacturer, will unveil four new OLED TVs next week at IFA 2015 in Berlin. Among these will be 65- and 55-inch 4K high dynamic range (HDR) OLED TV sets (models 65/55EF9500 and 55EG9200) and a curved OLED TV (model 55EG9100). The EF9500 units feature the industry’s first flat 4K resolution OLED displays while the 55EG9200 and 55EG9100 measure an incredibly slim 4.8mm. With an expanded 2015 OLED TV lineup — which includes nine models offering a diverse range of resolutions and frame types — LG is keen to demonstrate its commitment to making OLED’s unparalleled viewing experience available to more consumers.

LG’s industry-leading OLED display technology ensures that images are displayed in perfect black as well as perfect colors. This is what makes OLED technology an ideal match for HDR content because only OLED panels can deliver the absolute black which makes the bright colors of HDR look even more impressive. OLED TVs are able to render the required HDR light range at lower peak brightness, resulting in an exceptional and more comfortable viewing experience. What’s more, LG’s HDR-capable OLED TVs allow consumers to view HDR content from both streaming content partners as well as external sources.

Improvements in LG’s newest sets don’t stop there, even the design has been upgraded. It’s hard to believe that a TV could be this thin — at their slimmest point, both the EG9200 and EG9100 are thinner than any smartphone on the market today. The shimmering transparent stand enhances the viewing experience by reducing visual clutter around the screen. And the razor-thin bezels are nearly invisible, with images seeming to drop off the edges of the display. With both curved and flat options, there’s an OLED TV suitable for all types of rooms and environments.

All of LG’s 4K OLED TVs feature webOS 2.0, the latest iteration of LG’s proprietary smart TV platform. With its enhanced user interface and advanced features, webOS 2.0 makes navigating a smart TV simpler, easier and more intuitive. webOS 2.0 also reduces boot time and allows users to personalize the Launch Bar menus making it easier than ever for users to access their favorite content. In addition, LG’s 4K OLED TVs feature speakers developed in partnership with audio leader Harman/Kardon to ensure that the flawless 4K OLED images will have sound quality second to none.

“Anyone who sees our newest TVs at this year’s IFA will walk away without a shred of doubt that HDR and OLED complement each other perfectly,” said Lee In-kyu, senior vice president and head of the TV and monitor division at the LG Home Entertainment Company. “Our expanded 4K OLED TV lineup will demonstrate to consumers that OLED is here to stay and that LG is committed to leading the next generation TV market.”

LG’s new 4K OLED TVs will be available starting at the end of August in Germany, Korea, the US and UK with the rollout to continue over the next several months in select markets. Visitors to IFA 2015 are encouraged to stop by LG’s booth in Hall 18 of Messe Berlin from September 4-9 to see LG’s newest OLED TV models for themselves.

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LG TO UNVEIL UBER-DURABLE CENTUM SYSTEM FRONT-LOAD WASHING MACHINE AT IFA 2015

Front view of LG front-load washing machine

LG’s Newest Innovations Sure to Turn Heads at
Europe’s Leading Industry Trade Show

SEOUL, Aug. 25, 2015 — At next month’s IFA in Berlin, LG Electronics (LG) will introduce its Centum System^™, an innovative suspension system specifically designed to enhance reliability and durability in the company’s front-load washing machines. The Centum System will be the latest innovation to be featured in LG’s newest front-load washing machines for the European market which offer an upgraded enamel coated exterior design for a more premium look. LG TWIN Wash^™, the first washing machine capable of handling dual loads simultaneously, will also be making its European debut at IFA 2015.

Centum System

Another game-changing innovation from the company that introduced the industry to the Direct Drive motor in 1998, LG’s unique Centum System does away with traditional springs to support the outer tub by utilizing a new damping system equipped with shock absorbers, similar to those found in automobiles. This fixed-tub system greatly reduces vibration and noise levels, emitting only 67dB during the spin cycle, equivalent to the sound of a typical conversation.¹ What’s more, with less moving parts, there’s less friction, the leading cause of wear and tear in machines. LG is so confident in the technology that it is doubling the standard 10-year warranty on its Inverter Direct Drive motors to 20 years in its Centum System washing machines.

TurboWash^TM Technology

LG’s advanced washing machines also come equipped with TurboWash, which can complete a half load cycle in only 49 minutes.2 A highly pressurized jet spray removes detergent from clothes during the rinse cycle, using less water and energy than conventional washing machines.

Smart Connectivity and Convenience

LG has long been at the forefront of smart technology and all Centum System washing machines will be available with Wi-Fi connectivity. Homeowners will now be able to start wash cycles and receive real-time laundry notifications via their smartphones from any room in the house. LG washing machines equipped with NFC make it convenient to program different wash cycles by simply touching the smartphone to the washing machine.

Eco-Hybrid Washer-Dryers

Washer-dryer combinations are popular in Europe and LG is leading the way with versatile features in its Eco-Hybrid washer-dryers delivering convenient and efficient options for greater energy savings. This year at IFA, LG will be showcasing Eco-Hybrid washer-dryers in a wide range of capacities. With a washing capacity of 8kg and 5kg drying capacity, LG’s Eco-Hybrid washer-dryer is a more compact version of the original 12kg wash and 8kg dry combination but delivers the same reliability and features. LG offers a full-range of washer-dryers capacities, including a 10.5kg/7kg and a 9kg/6kg combination for consumers looking for options in between.

Introducing TWIN Wash to Europe

LG’s revolutionary TWIN Wash will be making its appearance in Europe for the first time at IFA 2015. LG TWIN Wash enables two separate loads to be washed simultaneously by combining a full-sized front load washing machine with a mini washer in a hide-away pedestal, generating a whole new set of washing options. The powerful main washing machine handles the bulk of the laundry, while the mini washer can be set to run a different wash cycle. Smaller loads can be washed when needed without having to wait until a full load has accumulated. The mini washer is perfect for delicate or specialized items that require a unique wash setting, such as lingerie or baby clothes.

“Every year, IFA provides the ideal platform for us to highlight the technological advancements we’re bringing to Europe through our home appliances,” said Jo Seong-jin, president and CEO of the LG Electronics Home Appliance & Air Solutions Company. “Our Centum System front loading washing machines, Eco-Hybrid washer-dryers and new TWIN Wash all show our commitment to providing remarkable durability and convenience for customers in Europe as well as all over the world.”

Visitors to IFA 2015 are encouraged to stop by LG’s booth in Hall 18 of Messe Berlin from September 4-9 to see LG’s newest home appliances for themselves.

Key Specifications:

Centum System Front-Load Washing Machine

49 Minute TurboWash^™
Energy Efficiency (A+++-60%)
Inverter Direct Drive Motor (20-Year Warranty)
TrueSteam^™
Steam Softener
Steam Refresh
Allergy Care
Speed 14” Quick Cycle
Wi-Fi Connectivity
Smart Diagnosis
Color TFT LCD Display
Full Touch Control Panel
Hidden Handle Door
Large Chrome Door w/ Black Window

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¹Tested by LG Lab in accordance with IEC standards. Based on 12kg load of laundry on Cotton Large cycle spinning at 1400RPM.

²Tested by LG Lab in accordance with IEC standards. Based on 6kg load of laundry on Cotton cycle using TurboWash option.

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LG DELIVERS THE PERFECT MULTIMEDIA COMPANION WITH G PAD II 10.1

A LG Pad II 10.1 is standing horizontally and the other one is standing vertically.

Compact Design, Clearer Display and Powerful Functionality
Ideal for Content Consumption

SEOUL, Aug. 24, 2015 — LG Electronics (LG) will be unveiling the most advanced model of its G Pad tablet series at IFA 2015 in Berlin. Following its official debut, both LTE and Wi-Fi versions of G Pad II 10.1 will become available in key markets in North America, Europe and Asia.

The LG G Pad series offers the perfect balance of performance and price to satisfy most consumers in the market for big-screen mobile companion. The G Pad II 10.1 offers more features than other devices in the same segment with its clear WUXGA (1920 x 1200) display for enjoying multimedia content and comfortably browsing the web. And with its fast 2.26GHz Quad-Core Qualcomm^® Snapdragon™ 800 processor and long-lasting 7, 400mAh battery, the G Pad II 10.1 can keep you entertained for hours on end.

Even with its large 10.1-inch display, the G Pad II 10.1 features a slim and sleek design with the slimmest bezel among similar-sized tablets currently on the market. It provides a truly immersive viewing experience and does so with style with a soft metallic-finish.

What’s more, Reader Mode makes reading e-books more comfortable by reducing the blue light of the display backlight, which studies have shown to cause eye fatigue and blurred vision. Dual Window divides the screen allowing you to run two applications at the same time a convenient feature for chronic multitaskers. QuickMemo+ allows users to instantly create, save and share their memos from any screen, without having to open a separate application. The G Pad II 10.1 comes pre-loaded with Microsoft Office for Android Tablet and an additional 100GB of free OneDrive storage for two years.

“The LG G Pad II 10.1 was developed in response to consumers’ feedback and optimized for multimedia consumption.” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. “Customers asked for a large display, bigger battery and faster performance all without raising the price. The G Pad II delivers on all counts.”

Details of price and availability will be announced locally at the time of launch. Visitors to IFA 2015 can see the LG G Pad II 10.1 for themselves in Hall 18 of Messe Berlin from September 4-9.

Key Specifications^*:

Processor: 2.26GHz Quad-Core Qualcomm^® Snapdragon™ 800 Processor
Display: 10.1-inch WUXGA (1920 x 1200 / 224 ppi)
Operating System: Android 5.1.1 Lollipop
Memory: 16GB eMMC / 2GB RAM / microSD
Camera: Rear 5MP / Front 2MP
Battery: 7,400mAh Size: 254.3 x 161.1 x 7.8mm
Weight: 489g
Network: DL 42 Mbps / UL 5.76Mbps (3G)
Connectivity: LTE Cat. 4 CA / Wi-Fi 802.11 a, b, g, n, ac / A-GPS / USB 2.0
Color: Brilliant Bronze
Other: Reader Mode / Dual Window / QuickMemo+

^*Specifications may vary depending on the market.

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LATEST ANDROID WEAR UPDATE BRINGS WI-FI CONNECTIVITY TO LG G WATCH R

A user of LG G watch is trying to choose the Wi-Fi settings menu on his or her watch.

All Three LG Android Wear Devices Receive Significant New Features

SEOUL, Aug. 21, 2015 — With the latest Android Wear update, LG’s first round wearable device, G Watch R, will become Wi-Fi capable, allowing wearers to receive notifications and other information on their wrists even without a Bluetooth connection.

Over the next several days, LG’s G Watch, G Watch R and Watch Urbane devices will all become more versatile once the Firmware Over-the-Air (FOTA) update is rolled out around the world. As the only company to have introduced three separate Android Wear devices, LG is fully committed to Android’s wearable ecosystem.

In addition to G Watch R’s Wi-Fi capabilities, all three LG devices will now support interactive watch faces which owners can download from Google Play. Interactive watch faces allow users to tap on specific areas of the watch display in order to see additional related information.

The latest update will also allow LG’s Android Wear devices to support useful apps that perform specific functions, such as displaying a four-day weather forecast or performing translations in numerous foreign languages right on the watch itself. As there’s no need to pull out and turn on a phone, Android Wear apps deliver convenience and save time for active and busy users.

For further details about the upgrade and its key features, please visit Google’s official Android Wear blog at http://officialandroid.blogspot.com.

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LG EXPANDS WIRELESS AUDIO PRODUCT LINEUP WITH UNVEILING OF NEW DEVICES AT IFA 2015

LG SoundPop 360 in three different colors, and the LG Music Flow P5 in seven

Music Flow P5 and SoundPop 360 Combine
Powerful Sound with Portability and Stylish Design

SEOUL, Aug. 19, 2015 — LG Electronics is expanding its wireless audio collection with two new Bluetooth speakers debuting at IFA 2015 in Berlin. LG Music Flow P5 and SoundPop 360 were both developed for consumers who want the convenience of portability but are uncompromising in their expectations for high sound quality.

The LG Music Flow P5 is an extremely portable speaker that belies its powerful sound. As part of LG’s smart Music Flow series, the P5 supports LG’s Auto Music Play feature which automatically begins playing music when the audio source comes within range. Its rechargeable battery allows for 15 hours of continuous playback, more than enough for a full day of use on a single charge. The P5 and its previously announced sibling, the P7, represent LG’s commitment to expanding its wireless audio category to offer the most advanced products with compelling design and versatility.

Meant to appeal to today’s active listeners, LG designed the SoundPop 360 to be extremely portable. The speaker’s unconventional design was inspired by a coffee tumbler, helping it fit naturally into listeners’ daily lives. The easy to use LG SoundPop 360 is a perfect fit for any interior decorating scheme, blending in seamlessly with the user’s other furniture and appliances.

The strong sound quality and small body of the SoundPop 360 are the result of close collaboration between LG’s Home Entertainment and Mobile Communications Companies. The cylindrical speaker has a 360 degree range so music sounds great regardless of the listener’s relative position. It’s perfect for listening in large groups and the party can go well into the night with 20 hours of battery life. With LG SoundPop 360, you can add music to any setting at any time.

Both new devices offer advanced features only found in LG advanced wireless audio products. With Multi Point, the speakers can be connected to multiple Bluetooth devices simultaneously allowing two users to simultaneously control the devices and share music. Conversely, Dual Play allows listeners to connect two LG Bluetooth speakers to one mobile device, offering even more customization options such as stereo mode. Additionally, the TV Sound Sync feature allows either speaker to be connected to a Bluetooth-compatible TV so that users can have a private viewing experience or go the other way and create a personal home theater.

“No longer just focusing on the Internet of Things, LG is at the forefront of the ‘Internet of Audio’ era with the most comprehensive wireless audio ecosystem,” said Min Byung-hoon, senior vice president of the LG Home Entertainment Company’s audio-video division. “To this end, we incorporated the highest quality audio technology and advanced networking system to connect our full range of audio products. Innovative new technologies such as our Wi-Fi connected Music Flow speakers are changing how listeners experience music in the digital age.”

LG’s expanded Bluetooth speaker lineup and a special edition of Music Flow P5 will be on display at IFA 2015 from September 4-9 at LG’s booth in Hall 18. Additionally, the company’s new wireless range-expanding capabilities will be demoed on Music Flow networks without a router.

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LG RELEASES LATEST TONE ULTRA™ IN BEST-SELLING BLUETOOTH HEADSET SERIES

A man is listening to music with LG TONE ULTRA HBS-810 resting his chin on his hand. And a white TONE ULTRA HBS-810 and a black one are displayed in front of him.

Popular Mid-Range Series Upgrade Boasts
Superior Audio Quality and Premium Features

SEOUL, Aug. 18, 2015 – LG Electronics (LG) today added to its growing portfolio of diversified Bluetooth headset products, introducing the newest version of its mid-range stereo headset, LG TONE ULTRA™ (model HBS-810). The TONE ULTRA HBS-810 will go on sale starting in late August in the United States, followed by key markets in Asia and Europe.

The release of the HBS-810 comes hot on the heels of LG’s recent announcement that it had sold its 10 millionth LG TONE Series Bluetooth headset globally since launching the series in October of 2010. Despite its premium features, more consumers can now enjoy the new TONE ULTRA’s mix of flexibility and high sound quality at a reasonable price.

As an upgraded successor of the TONE ULTRA HBS-800 model, the HBS-810 is specifically designed to provide an enhanced audio experience. The latest TONE ULTRA headphones deliver premium quality sound made possible through collaboration with JBL, one of the world’s leading audio electronics specialists.

The TONE ULTRA’s Quad-Layer Speaker Technology™ provides enhanced bass and middle-range tones, and boosts overall sound quality through optimized audio equalization. The flexible silicone gel ear pieces fill the ear cavity, providing maximum sound insulation and clearer music playback with very little outside interference.

The new TONE ULTRA also comes with advanced features that were previously available only on high-end headsets. LG’s innovative wire management technology makes the ear buds completely retractable, leaving no tangled wires and helping the headset maintain its sleek profile at all times. The two-way jog button makes it easy to control volume as well as content with options like fast-forward and rewind readily available.

“We are excited to add another new product to our TONE ULTRA portfolio, opening up more options to enjoy the ultimate sound quality that comes with a Bluetooth stereo headset,” said Seo Young-jae, vice president in charge of Innovative Personal Devices at LG Electronics Mobile Communications Company. “With so many premium features available at such a highly competitive price, we hope that more people will be able to experience the superior quality of our Tone Series Bluetooth headsets for themselves.”

Details of price and availability will be announced locally at the time of launch. Visitors to LG’s Booth at IFA 2015 (Hall 18 of Messe Berlin) can also experience the new TONE ULTRA from September 4-9.

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LG ELECTRONICS HONORED WITH FOUR EISA AWARDS

LG’s 4K OLED TV (model 65EG960V) won the European Home Theatre TV category at the European Imaging and Sound Association (EISA) Awards.

LG OLED TV and G4 Smartphone Recognized by
Influential European Media for Industry Leading Technology

SEOUL, Aug. 15, 2015 — LG Electronics (LG) took home four European Imaging and Sound Association (EISA) Awards this year, marking the fourth consecutive recognition for LG’s OLED TV and the second year for a G Series smartphone. The prestigious EISA Awards are decided annually by a panel of 50 multimedia magazines from 20 European countries and product entries are judged on criteria including technology, design and innovation.

LG’s 4K OLED TV (model 65EG960V) won the European Home Theatre TV category with its wide 65-inch curved display that produces an infinite contrast ratio and lifelike colors for an immersive experience. The TV’s self-lighting pixels can render perfect blacks and colors and the TV’s rapid response rate helps to eliminate motion blur, creating exceptional cinema-like picture quality. What’s more, LG’s Art Slim design brings a touch of sophistication to the home and the widely acclaimed webOS 2.0 Smart TV platform makes the TV extremely easy and enjoyable to use.

The European Smart TV 2015-2016 award winner, LG’s 65-inch webOS 2.0-enabled PRIME UHD TV¹ (model 65UF950V) is a perfect example of LG’s new generation of Smart TV products. As part of LG’s PRIME UHD TV lineup, the 65UF950V provides picture quality superior to competing LCD TV products while delivering an enhanced user experience. The upgraded webOS 2.0 includes more useful features yet still adheres to the simplicity and intuitiveness of the original platform, including My Channels which makes finding the right content as easy and convenient as possible.

LG’s flagship G4 smartphone received the European Smartphone Camera Award this year in no small part due to its powerful 16MP OIS 2.0 shooter and F1.8 aperture lens. Laser Auto Focus and a F1.8 aperture lens enable users to capture beautiful clear images even under low-light conditions. The camera’s Color Spectrum Sensor (CSS) adjusts white balance and colors to produce high-contrast, vibrant images that are rich and authentic in color and amazingly true-to-life. The EISA jury also commended the new IPS Quantum Display on the G4, making it stand out as a powerful multimedia tool.

Meanwhile, the European Wearable Device award winner, LG Watch Urbane, is an elegantly designed Android Wear device with a full metal body. The watch is crafted around the 1.3-inch full circle Plastic OLED Display with a resolution of 320 x 320 pixels, resulting in a density of 245ppi. Equipped with a 1.2GHz Qualcomm Snapdragon™ 400 processor and 4GB of storage, the Watch Urbane is a wearable device that looks like a luxury wristwatch, suitable for any occasion.

“LG is delighted to be recognized by such renowned industry experts for our commitment to innovation in our home entertainment and mobile products,” said Lee In-kyu, senior vice president and head of the TV and Monitor Division at LG’s Home Entertainment Company. “We will continue to strengthen our position as a leading global consumer brand and our success in Europe is vital to that end.”

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¹SUPER UHD TV in some markets.

LG TO DELIVER HI-FI MUSIC TO PREMIUM SMARTPHONE CUSTOMERS

LG G3’s display showing ‘This Month’s Hi-Fi Music’ via the LG SmartWorld app, a high-fidelity(Hi-Fi) music service for customers of LG premium smartphones.

LG SmartWorld Opens Door to High Quality Audio for LG Smartphone Owners

SEOUL, Aug. 13, 2015 — Reflecting the growing demand and popularity of high quality music, LG Electronics (LG) will offer a high-fidelity (Hi-Fi) music service for customers of its premium smartphones. Starting this month, the new music service will be introduced via LG SmartWorld app on certain LG phones and at www.lgworld.com in nearly 70 countries including the United States, Australia, Brazil, China, France, Italy, Russia and the United Kingdom.

Hi-Fi music delivers audio quality very close to the original sound with playback of 24bit/192kHz, about six times richer and clearer than the sound quality of a typical CD (16bit/44.1kHz). Qualifying customers will be able to download two free Hi-Fi tracks each month with the option to purchase songs at up to 50 percent off the regular price. Customers can easily enjoy Hi-Fi music on the road with an LG smartphone with 24bit music playback capability, including the G4, G3, G2 and G Flex 2.

“Our Hi-Fi music service reflects our ongoing commitment to providing additional customer benefits to loyal LG customers,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. “MP3 music is perfectly fine for most people but those with Hi-Fi capable LG smartphones can experience a much richer environment.”

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LG Newsroom