EVOLUTION OF LG'S CURVED SMARTPHONE UNVEILED AT CES 2015

EVOLUTION OF LG’S CURVED SMARTPHONE UNVEILED AT CES 2015

A side view and a front view of LG G Flex2.

LG G Flex2 Features Dynamically Curved Design Optimized

with Sharper Display, Powerful Hardware, Intuitive Software

LAS VEGAS, Jan. 5, 2015 — LG Electronics (LG) continues to push the industry boundaries with the unveiling of the new G Flex2 at the 2015 International CES^®in Las Vegas. The original G Flex earned positive reviews for its innovative design and outside-the-box thinking. One year later, the G Flex2 improves upon its predecessor in every way possible with a more advanced design, faster performance and most importantly, greater convenience.

The LG G Flex2 boasts sleeker, more stylish curves and a powerful Qualcomm^® Snapdragon™ 810 processor with Octa-Core 64-bit capable CPUs for a nimbler and smoother performance. Its 5.5-inch display gets a bump up to Full HD, while the updated software offers even more conveniences through all-new features such as Gesture View and Glance View. The unique “Self Healing” back cover from the original G Flex carries over to the G Flex2 and is now faster and more effective than before.

Beauty In The Details

The G Flex2 goes beyond its predecessor’s groundbreaking 700mm radius curved profile. The new smartphone harmoniously incorporates a symphony of curves ranging from a radius of 400mm to 700mm across the front, back, sides and top-to-bottom edges.The dynamically curved layers deliver a sleeker and more dynamic look to G Flex2.

However, the G Flex2’s curves are for more than looks. The phone’s ergonomic design brings the microphone closer to the mouth, for better sound pickup compared to conventional smartphones which allow much more outside noise to enter the phone through the microphone. The slimmed down 5.5 inches screen with curvatures makes the perfect fit for eyes and the grip. The display’s 700mm radius curvature delivers a truly immersive viewing experience from any angle, while the steeper 650mm radius curvature of the back is more comfortable to grip and fits easier in the pocket. The display’s resolution has also been bumped up to 1080p Full HD, which makes every UI detail appear crisp and alive. The P-OLED display, which gives the G Flex2 its unique shape and durability, is even more precise than in the original G Flex.

Turning the phone over reveals handcrafted details such as the Spin Hairline Pattern on the G Flex2’s curved rear, which showcases the subtle yet brilliant polish of the surface from every angle.

Most Advanced Technology To Date

The G Flex2 is the first smartphone officially announced to come equipped with the Snapdragon 810 processor, featuring Octa-Core 64-bit capable CPUs optimized for Android 5.0 and the advanced Qualcomm® Adreno™ 430 GPU for stunning graphics performance. This makes the smartphone incredibly fast and efficient for multimedia and multi-tasking. The Snapdragon 810 also features fully integrated 3x20MHz Carrier Aggregation support for faster, more efficient connectivity.

What’s more, the G Flex2’s cover glass is approximately 20 percent more durable, thanks to a special chemical treatment technology developed by LG. The Self Healing back, which keeps the phone looking new even through the nicks and scratches from normal everyday use, has also been improved with significantly faster healing time. LG reduced the healing time from about three minutes to just with in ten seconds at room temperature.

Another innovative technology only available in LG smartphones is the amazingly fast Laser Auto Focus camera, first introduced in the popular LG G3. This technology enables the G Flex2 to capture the best moment — even in low light — by measuring the distance between the subject and the camera using a laser beam. Combined with LG’s proven OIS+ technology and dual LED flash, the G Flex2 delivers images that rival most standalone point and shoot cameras.

Practical Solutions for User Convenience

The G Flex2’s curve-enhanced user experience carries over to software as well. It comes fully loaded with the best of LG’s unique software features optimized for its curved form factor:

￭ Gesture Shot makes it easy to capture the perfect selfie with a simple hand gesture recognizable from up to 1.5 meters away.

￭ Gesture View makes it easy to check your last shot immediately after taking a photo or selfie.

￭ GlanceView displays key information such as time, recent messages or missed calls with a downward swipe of the curved screen even while the display is off.

￭ Fast Charge allows the embedded 3,000mAh battery in the G Flex2 — the only curved mobile battery in the world to be charged up to 50 percent in under 40 minutes.

“The original G Flex demonstrated LG’s pioneering spirit and with the G Flex2 we have refined the curved form factor, staying true to our philosophy of innovation for a better life,” said Juno Cho, president and CEO of the LG Electronics Mobile Communications Company. “The G Flex2 not only has the stunning looks, it also has the powerful guts to be at the cutting edge of current smartphone technology. Simply put, it’s a true head-turner in every sense of the word.”

The LG G Flex2 will be available starting at the end of the month in Korea to be followed by additional global markets. The device will initially be available in two colors: Platinum Silver and Flamenco Red.

Visitors to LG’s booth at CES 2015 (Las Vegas Convention Center, Central Hall #8204) can experience LG’s newest mobile devices, including the G Flex2, for themselves. For more information, visit LG’s online press room at www.LGnewsroom.com/ces2015.

Key Specifications (may vary depending on market):

￭ Chipset: Qualcomm® Snapdragon™ 810 processor with 2.0GHz 64-bit Octa-Core CPU

￭ Display: 5.5-inch Full HD Curved P-OLED (1080 x 1920 pixels / 403 ppi)

￭ Memory: 16/32GB eMMC ROM / 2GB DDR4 RAM / microSD slot (up to 2TB)

￭ Camera: Rear 13.0MP with OIS+ with Laser Auto Focus / Front 2.1MP

￭ Battery: 3,000mAh (embedded)

￭ Operating System: Android 5.0 Lollipop

￭ Size: 149.1 x 75.3 x 7.1-9.4mm

￭ Weight: 152g

￭ Network: 4G / LTE / HSPA+ 21/42 Mbps

￭ Connectivity: Wi-Fi 802.11 a/b/g/n/ac, Bluetooth Smart Ready (Apt-X) 4.1, NFC,

SlimPort, A-GPS / Glonass, USB 2.0

￭ Color: Platinum Silver, Flamenco Red

￭ Other: Gesture Shot, Gesture View, Glance View etc.

# # #

LG USHERS IN NEW YEAR WITH ‘INNOVATION FOR A BETTER LIFE’

Ahn Seung-kwon, president and chief technology officer of LG, introduces its IoT strategy and platform “webOS 2.0” at the global press conference held at CES 2015.

Internet of Things Key to Enhancing Consumers Lives,

Says LG Electronics CTO at International CES^® 2015

LAS VEGAS, Jan. 5, 2015 — Highlighting LG Electronics (LG) “Innovation for a better Life” theme for the 2015 International CES^®, LG Chief Technology Officer Dr. Skott Ahn today explained how the Internet of Things (IoT) is transforming the way consumers live, work and play. In his keynote address at LG’s CES press conference here today, Dr. Ahn explained how LG innovations such as HomeChat^TM and webOS are driving the IoT ecosystem to make consumers’ lives more convenient and more productive.

“The Internet of Things isn’t about just some devices and the apps that control them,” Ahn said. “It’s what connects everything we value with the innovations that are centered around our lives. At LG, we’re taking an open approach to maximize the value offered to our customers through platforms, connectivity and the overall IoT ecosystem.”

Platforms

LG started down the path to make its webOS operating system a strong IoT platform last year when the company successfully implemented webOS into a new generation of intuitive smart TVs. At CES 2015, Dr. Ahn proudly unveiled the webOS 2.0 upgraded smart TV platform, which offers an even simpler user experience, is more than twice as fast as the first version, and fully supports streaming of 4K Ultra HD content. The LG webOS platform has also been expanded to LG’s signage and hotel TVs, allowing customers to experience the true value of IoT outside of their homes, he said.

Ahn said LG is working on a platform that cares for customers’ wellness instead of just tracking and reporting it. LG developed bio-signal analysis technologies for smartphones and wearable devices that can assist with physical health management such as helping to modify sleeping habits. LG’s wellness platform can even optimize one’s living environment by controlling appliances such as water heaters and air conditioners.

Connectivity

Describing how LG plans to connect devices and technologies, Ahn touched on customizable solutions that interconnect smart devices. “Just like our phones, cars are getting much smarter. And we’re seeing an increasing need to connect our smart devices to cars,” he said.

LG is expanding IoT into cars by actively developing Vehicle to Everything (V2X) technologies. LG has developed and commercialized a connectivity solution to mirror Android and iOS devices to car displays. LG’s smart car connectivity technology is not only highly customizable but also supports other industry solutions such as MirrorLink^®.

To connect all the technologies around consumers, LG is embracing open standards, Ahn said. “We’re working with the AllSeen Alliance, of which LG is a founding member, to adopt the AllJoyn open connectivity platform. LG is also heavily involved in oneM2M, the global standard for IoT services, to adopt a broad connectivity technology that links gateways and devices around the cloud, allowing LG products to work flawlessly with any devices from any brands.

Ecosystem

“In order to realize the true value of IoT, we need a strong ecosystem of like-minded partners who share our vision,” Ahn said, explaining that LG is working closely with leading smart home service providers and iControl OpenHome ecosystem members to ensure that LG’s large product portfolio integrates seamlessly with smart home services ranging from security to home automation.

Last year, LG introduced HomeChat^TM, a platform that allows the use of Natural Language Processing (NLP) to control and monitor home appliances. LG is currently working with Nest Labs to make HomeChat™ compatible with Nest products. In the near future, HomeChat^TM will also connect to cars. “Before leaving home, you simply say where you want to go and your destination will automatically be added to your car’s navigation system in order to safely guide you on your journey,” Dr. Ahn explained.

Visitors to CES 2015 are encouraged to stop by LG’s booth (Las Vegas Convention Center, Central Hall #8204) to see the company’s IoT products for themselves. For more information, visit LG’s online press room at www.LGnewsroom.com/ces2015.

# # #

LG TO INTRODUCE SECOND-GEN LG STYLER CLOTHING CARE SYSTEM AT CES 2015

New Category of Appliance for Busy Professionals Offers a

Convenient Way to Freshen Hard-to-Maintain Clothes

SEOUL, Jan. 2, 2015 — LG Electronics (LG) will introduce an updated, advanced version of its one-of-a-kind clothing management system — LG Styler — at the 2015 International CES^®. The new compact, more affordable LG Styler is designed to refresh clothes without detergents, providing an ideal solution for hard-to-maintain clothes such as suits, coats and sweaters.

Equipped with a range of features not found on any washing machine, LG’s latest Styler refreshes clothes just as quickly and conveniently as before. The Styler’s Odor Removal feature uses steam to help remove unpleasant odors left behind by smoke, food and sweat. Users can choose between two different aroma sheets that provide refreshing, subtle scents.The Quick Refresh function keeps clothes looking, feeling and smelling fresh, while Moving Hanger Action gently shakes the clothes after they have been steamed to remove all wrinkles. The new LG Styler also features a built-in heat pump which generates warm air and maintains it at a low temperature to keep clothing from shrinking or being damaged while drying.

The LG Styler provides not only clothes refreshing but also effective sterilization with TrueSteam™, LG’s hot steam spray technology offered in many of LG’s popular washing machines. With a simple touch of a button, hot steam is employed to eliminate 99.9 percent of the germs and bacteria that reside deep inside clothes and soft toys.¹ Respected product testing organizations, including the British Allergy Foundation (BAF) and the Korea Apparel Testing & Research Institute (KATRI), have tested and verified the effectiveness of LG Styler’s steam sterilization feature. And tests carried out by Intertek revealed that the LG Styler eliminates approximately 92 percent of Perchloroethylene — the main chemical used in dry cleaning and a possible carcinogen — during a full 90-minute sterilization cycle.²

One of the important innovations added to the new model is the Easy Pants Crease Care feature. Conveniently positioned on the door section, it efficiently removes creases formed at the back of knees from daily wear while maintaining perfect pleats up front. Trousers will look and feel almost as good as the day they were purchased.

Smart Diagnosis™ and NFC Tag On are featured in the new LG Styler. Smart Diagnosis™ alerts the user via their smartphone when the unit needs maintenance or repair and with NFC, users can download specialized cycles to their smartphones to be uploaded to their Styler with one tap of the smartphone.

Compared to the original Styler, the cabinet’s overall size has been reduced by 30 percent and the rounded edge, modern glass door and tasteful aluminum handle are intended to enhance and seamlessly integrate with virtually any interior décor. The LG Styler’s controls are displayed on a front touch panel and illuminated by soft, gentle lighting. The Styler operates quietly at only 40dB so it can be left running while you sleep.

“The busier our lives become, the more difficult it is to take proper care of our wardrobe,” said Seong-jin Jo, president and CEO of the LG Home Appliance & Air Solution Company. “Professional cleaning services are not only costly, they can harm your clothes over the long term. The LG Styler helps consumers take greater control over their wardrobe and is a great alternative to such services and keeps coats, sweaters, blouses and other delicate articles of clothing.”

Key Specifications:

￭ Capacity Clothing Refresher (4 pieces total)

￭ Easy Pants Crease Care

￭ Heat Pump Technology

￭ Sanitary Cycle (Intertek-certified)

￭ Gently Dry for Delicate Clothing

￭ Smart Diagnosis™

￭ NFC

———————————————————–

¹ BAF tested baby clothes, soft toys, blankets and wool for house dust mites. KATRI tested three shirts for Staphylococcus aureus and Escherichia coli.

²By comparison, only 62 percent of Perchloroethylene will dissipate naturally over a period of 8 hours.

# # #

LG TO INTRODUCE WORLD’S FIRST 21:9 ULTRAWIDE GAMING MONITOR WITH AMD FREESYNC AT CES 2015

Expanded Lineup to Feature Monitors Specifically Designed for
Gamers, Businesspeople, Media Professionals

SEOUL, Dec. 31, 2014 — LG Electronics (LG) will showcase its new 21:9 UltraWide monitor lineup at the 2015 International CES^® in Las Vegas from January 6-9, highlighted by the world’s first UltraWide monitor compatible with AMD FreeSync technology to for fluid motion during fast gameplay. Based on IDC’s Worldwide Quarterly PC Monitor Tracker, LG is the world sales leader in this monitor segment, over the last seven fiscal quarters (as of Q3 2014) with a market share of 77.3 percent of the world’s 21:9 monitors.

21:9 UltraWide Gaming Monitor with AMD FreeSync Technology

LG 34UM67 is the company’s first 21:9 UltraWide Gaming Monitor specifically developed for graphics-intensive gaming. AMD’s FreeSync technology eliminates the screen tearing that occurs when the monitor and graphics card are out of sync. FreeSync technology guarantees the smoothest and most seamless gaming experience, generating fluid motion without any loss of frame rate.

“AMD FreeSync technology is an innovative monitor technology, based on free and open industry standards, to eliminate the tearing and stuttering that has plagued PC gaming for 30 years,” said Roy Taylor, corporate vice president of ISV/IHV Partner Group, AMD. “We are pleased that LG Electronics stands with us with truly exciting AMD FreeSync-ready displays like the LG UltraWide Gaming Monitor.”

The UltraWide Gaming Monitor also has an exceptional UltraWide field of view (FOV), allowing gamers to gain the upper hand by revealing hidden spaces that were invisible on regular 16:9 monitors. The monitor’s Black Stabilizer illuminates dark scenes and helps to clearly define the deep black areas where objects and enemies could be hidden. The Dynamic Action Sync mode minimizes input lag, making gameplay truly real time. Many popular games such as Battlefield 4, World of Warcraft and ArcheAge currently support 21:9 resolution with more games expected to support this resolution in the future.

World’s First Curved 34-inch 21:9 Monitor with Extensive Screen

LG’s curved 34-inch UltraWide monitor (Model 34UC97) in Quad HD resolution (3440 x 1440) makes maximum use of screen real estate. It allows creative professionals such as graphic designers or photographers to look at more images as thumbnails and media creators to see longer video image sequences or graphical representations of sound. Mac users will find the monitor particularly appealing as it is compatible with Thunderbolt™ 2, capable of high-speed bulk data transfers. The curved display further immerses users in their gaming experience.

Thanks to the 178-degree viewing angle of the In-Plane Switching (IPS) display which recreates colors across over 99 percent of the sRGB color space, there is no color distortion at any angle. The monitor’s color accuracy, viewing angle and sRGB color space have been certified by TÜV Rheinland and Intertek and also validated by UL.

21:9 Curved UltraWide Multi-Display for Enhanced Productivity

The 21:9 Curved UltraWide Multi-Display (Model 34UC87M) provides various multiple-display set-up options, raising productivity levels for stock traders and other financial professionals who need to keep track of large amounts of data simultaneously. This monitor can be used as a trading workstation or a large dashboard to display charts, quotes or pending orders on each screen, allowing the user to explore a wider range of opportunities.

Digital Cinema 4K Monitor for Superb Color Management

LG will also showcase the Digital Cinema 4K Monitor (Model 31MU97) featuring 4K resolution (4096 x 2160), with more pixels than normal Ultra HD resolution (3840 x 2160). Not only does it show 4K content as they were meant to be seen with native resolution, it is also well suited for handling Digital Intermediate (DI) processes. With over 99.5 percent Adobe Color Space, it is the ideal monitor for accurate color management.

“LG’s premium 21:9 UltraWide monitors are designed with the unique needs of consumers in mind,” said In-kyu Lee, senior vice president and head of the TV and monitor division at the LG Electronics Home Entertainment Company. “The industry has come a long way from the days when one display design was thought to be suitable for all users. With the amount of time we spend in front of monitors, there’s a lot of room for specialized monitors in our lives.”

Visitors are encouraged to stop by LG’s booth at CES 2015 (Las Vegas Convention Center, Central Hall #8204) from Jan. 6-9 to see LG’s innovative monitor lineup up close and personal.

# # #

LG’S 2015 4K ULTRA HD TV LINEUP OFFERS CRISP COLORS, IMPROVED DESIGN, MORE FEATURES

Introducing Most Diverse Ultra HD Lineup at CES 2015,
LG Has 4K TVs to Meet Every Need

SEOUL, Dec. 30, 2014 — LG Electronics (LG) will be unveiling its expanded lineup of 4K ULTRA HD TVs, with new designs, more features and picture quality enhancements, at the 2015 International CES^® in Las Vegas from Jan. 6-9. This will be the first opportunity for audiences to get a firsthand look at LG’s full collection of 4K ULTRA HD TVs for the 2015 model year.

Named by the Consumer Electronics Association as the “4K Ultra HD Partner for the 2015 International CES,” LG will be demonstrating the superb color reproduction of its ColorPrime series which produces greater realism and depth either with Wide Color LED or Quantum Dot technologies.

LG’s 4K ULTRA HD TV with Wide Color LED technology, making its debut at CES 2015, utilizes different phosphor-based LEDs to display greater color depth and more lifelike images. LG will also be unveiling for the first time ever its 4K ULTRA HD TVs with Quantum Dot technology, which offers high color accuracy along with a 30 percent increase in the color gamut.

LG’s 4K ULTRA HD TVs deliver exceptional 4K (3840 x 2160) resolution with In-Plane Switching (IPS) 4K panels. These displays render color vibrancy of images in near original quality and do so while allowing for remarkably wide viewing angles. LG’s True Black Control local dimming technology refines the contrast and creates darker, deeper blacks. Also new for 2015 is LG’s Natural Color feature which minimizes color reproduction errors while Contrast Optimizer maximizes color contrast and brightness.

Superb picture quality aside, LG’s new ULTRA Slim concept, which has been integrated into the highly praised CINEMA SCREEN design, is an important factor in the TV’s immersive capabilities. The beautiful, slim bezel and clean, seamless appearance creates a compelling package where even the back of the TV has been designed to add a modern touch to virtually any interior décor.

Five of LG’s 4K ULTRA HD TV models come equipped with an impressive multi-channel ULTRA Surround System, developed in partnership with audio expert Harman/Kardon. Deep, rich and powerful sound is guaranteed to further enhance the level of viewer immersion. The thoughtfully-designed forward-firing speakers are compact but effective. And new for 2015, the high-end UF9500 series features an integrated Auditorium Stand designed to reflect and centralize sound for maximum performance.

LG’s newly upgraded proprietary smart TV platform, webOS 2.0, is even more user-friendly than its predecessor, letting users explore the system’s full potential in intuitive ways. Booting time has been reduced by up to 60 percent and connectivity to external devices is even more effortless than before. What’s more, users can customize their own menus on the Launcher Bar for a more personalized experience.

LG has also integrated its sophisticated 4K Upscaler algorithm into its 4K Ultra HD TV lineup for smooth rendering of SD, HD and Full HD content into near Ultra HD quality images. What’s more, the built-in 4K High Efficiency Video Codec (HEVC) Decoder supports both 30p and 60p 4K content from external devices, helping to assure that LG TVs will be compatible with future Ultra HD transmission standards.

“LG 4K ULTRA HD TVs are designed to offer a viewing experience unmatched in the TV industry,” said In-kyu Lee, senior vice president and head of the TV and monitor division at the LG Electronics Home Entertainment Company. “The breathtaking picture quality is underpinned by our latest ColorPrime series for a truly superb home entertainment experience.”

Visitors to LG’s booth at CES 2015 (Las Vegas Convention Center, Central Hall #8204) from will have the opportunity to see LG’s stunning 4K ULTRA HD TVs with their very own eyes.

# # #

LG TO UNVEIL FIRST MEGA-CAPACITY REFRIGERATOR WITH DOUBLE DOOR-IN-DOOR AT CES 2015

Industry First for Door-in-Door Design Features New Contoured Glass Finish

SEOUL, Dec. 29, 2014 — LG Electronics (LG) today announced plans to introduce its first double Door-in-Door^TM Mega-Capacity refrigerator (Model LPXS34886C) in 2015. The award-winning “door-in-door” concept pioneered by LG is among the highlights of cutting-edge refrigerator innovations to be unveiled at the 2015 International CES^® in Las Vegas next week.

This new model, which is expected to be ENERGY STAR^® certified, has two independent Door-in-Door^TM compartments, giving you the ultimate in convenience — better organization and easy access — while maximizing conservation of cold air. The right Door-in-Door^TM is accessible from the outside with a simple push of a button and can also be accessed from the inside, making it easy to load with often-used items like snacks, drinks, lunches and more. The left Door-in-Door^TM provides additional easy access storage space via a trigger on the bottom of the door. By utilizing LG’s innovative Door-in-Door^TM feature without opening the entire refrigerator, cold air loss is reduced by up to 47 percent to help keep food fresh longer.¹

Expertly crafted, the refrigerator also features contour processed, tempered glass that has been applied over curved glass. Black patterned finishing provides a stylish design that is both aesthetically pleasing and leaves the outside fingerprint and smudge resistant. The refrigerator is also equipped with EasyLift™ Bins which allows users to adjust the height of the internal compartments to accommodate large or odd-shaped bottles.

“Our Door-in-Door™ has been without a doubt one of the popular design features we’ve ever introduced,” said Seong-jin Jo, president and CEO of the LG Electronics Home Appliance & Air Solution Company. “With the introduction of the new Mega-Capacity Door-in-Door™, we’ve taken this popular feature and created an even better refrigerator. With this model, organizing food takes on a whole new level of satisfaction.”

The LG Mega-Capacity Door-in-Door^™refrigerator also offers Smart Diagnosis™ which allows call center representatives to quickly diagnose problems over the phone. LG’s Smart Diagnosis™ smartphone app²even allows homeowners to record and analyze signals from the refrigerator for immediate advice on repair options.

Key specifications include:

￭ 34 cubic feet of space

￭ Double Door-in-Door^™

￭ Smart Cooling Plus™

￭ Fresh Air Filter

￭ Smart Diagnosis™

￭ Contour Glass Finish

￭ Premium LED Interior Lighting

￭ EasyLift™ Bins

Visitors to LG’s booth at CES 2015 (Las Vegas Convention Center, Central Hall #8204) can personally experience LG’s newest home appliances for themselves.

—————————————————————-

¹ Percent reduction in exchange rate of air between opening the door-in-door compared to one French Door for 10 seconds. Results based on testing of comparable model with same LG^® Door-in-Door™ design. Results may vary by models and the duration of time the door remains open.

² Available only on Android smartphones.

# # #

LG AND MERCEDES-BENZ COLLABORATE ON INTELLIGENT CAMERA SYSTEM FOR AUTOMATED DRIVING

LG to Expand Vehicle Components Business by Partnering with
Global Automakers in Advanced Driver Assistance Systems (ADAS)

SEOUL, Dec. 26, 2014 — LG Electronics (LG) and Mercedes-Benz are jointly exploring the design of next-generation camera systems for automated driving, allowing the driver to transfer some driving tasks to the intelligent vehicle. The collaboration investigates into camera systems for environment perception as well as for driver state monitoring. As part of this collaboration, Mercedes-Benz licensed portions of its 6D Vision technology to LG.

The joint project will enable LG to harness its extensive experience and comprehensive R&D capacity in camera systems, computer vision algorithms and electronics technologies to elevate existing ADAS technologies to the next level. In addition, LG is transferring technologies from its home entertainment and mobile communications businesses into automotive components to offer the best technologies and the highest performance.

Currently, LG’s ADAS portfolio includes the following technologies:

￭ Forward-looking Single and Stereo Camera Systems for Autonomous Emergency Braking (AEB), Lane Keeping Assist (LKA), Traffic Sign Recognition (TSR), High Beam Assist (HBA) as well as Pedestrian and Bicyclist Protection

￭ Driver State Monitoring Systems to identify the driver’s biometric state, monitor and analyze the driver’s attention or drowsiness level and even detect the driver’s eyes position with high accuracy

￭ Surround View Monitoring Systems to assist the driver with parking maneuvers by displaying the environment and detecting obstacles

“Mercedes-Benz is the ideal partner for LG as both companies share a vision of how ADAS technologies can improve the well-being and lives of all consumers,” said Woo-jong Lee, president and CEO of the LG Vehicle Components Company. “As the automobile evolves from a mechanical to an electronic system, LG will be in the perfect position to contribute its experience to the exciting automotive industry.”

Since its foundation in July 2013, LG’s Vehicle Component Company has been dedicated to commercializing eco-friendly automotive components and core automotive solutions based on proprietary electronics technologies.

# # #

LG MUSIC FLOW WI-FI SERIES TAKES WIRELESS MUSIC TO A NEW LEVEL OF CONVENIENCE

New Lineup Includes Company’s First Portable
Music Flow Speaker for Seamless Music Experience Anywhere

SEOUL, Dec. 23, 2014 ― At the 2015 International CES^®in Las Vegas, LG Electronics (LG) will showcase its new Music Flow Wi-Fi Series lineup for music and movie lovers worldwide. The lineup includes the company’s first battery-powered Wi-Fi Speaker (Model H4 Portable), advanced Wi-Fi Soundbars (Models HS7 and HS9¹) and the Streaming 3D Blu-ray Player (Model BP550). These speakers are designed to be compatible with Android and iOS devices.

Each LG Music Flow Wi-Fi device can be used independently or connected to one another device wirelessly, using Advanced Wireless Network and Dual Band Wi-Fi (2.4/5GHz) technology to deliver a seamless audio experience. Unlike other Bluetooth speakers, streaming to a Music Flow Wi-Fi Series speaker from a smartphone continues uninterrupted when receiving a call. And if home libraries aren’t enough, users can stream music from service providers such as Spotify, Deezer, Napster, and TuneIn.

The LG H4 Portable is the company’s first wireless speaker with a built-in battery for easy portability from one room to another in the home. The Music Flow Wi-Fi Series lineup also includes two Wi-Fi Soundbars that deliver rich, full and immersive audio — the HS7 provides seamless HD sound while the HS9 offers outstanding, deep acoustics.

LG Music Flow makes creating a personalized wireless home entertainment center easier than ever. In Home Cinema Mode, users can wirelessly connect two of H4 Portable speakers to the Wi-Fi Soundbar as rear left and right channels to completely immerse the viewer in surround sound. Each speaker can be individually set to match the desired environment based on the speaker’s position. And LG’s BP550 Streaming 3D Blu-ray Player can be connected to Music Flow speakers to stream sound from any CD or USB drive.

What’s more, the Auto Music Play feature gives LG Music Flow the ability to deliver a user experience that maximizes convenience for listeners on the go. Music on a smartphone will automatically begin playing on a Music Flow Wi-Fi speaker when the phone comes within one foot. So you could be listening to music on your headphones on the subway ride home but the music will begin playing automatically from your living room Wi-Fi Soundbar when you enter your living room.

The collection also comes with LG HomeChat^TM capability that allows users to control the LG devices using the popular LINE free-text messaging app on any smartphone or tablet. Users can use this feature, basically sending a text to the speaker with simple commands such as “play songs for party” or “turn off music after one hour.” With HomeChat^TM, LG Music Flow Wi-Fi Series can also act as a personal assistant, setting alarms and alerting users of upcoming events on command.

“The flexibility and quality of the LG Music Flow Wi-Fi Series delivers a listening experience that goes beyond what conventional audio systems have been able to offer until now,” said Byung-hoon Min, senior vice president and head of the CAV division at the LG Home Entertainment Company. “With Wi-Fi capability and high-fidelity audio output, our Music Flow Wi-Fi Series is the epitome of what a smart audio system should be capable of in the 21st century.”

Visitors to LG’s booth at CES 2015 (Las Vegas Convention Center, Central Hall #8204) from Jan. 6-9 can experience LG’s exciting new Music Flow products firsthand.

¹HS7 will be available as LAS750M and HS9 as LAS950M in some countries.

# # #

LG TO SHOWCASE MORE INTUITIVE WEBOS 2.0 SMART TV PLATFORM AT CES 2015

With Over 5 Million webOS TVs in Family Living Rooms,
webOS 2.0 Offers Even More Simplicity and Expanded 4K Content

SEOUL, Dec. 18, 2014 ― At the 2015 International CES^® from Jan. 6-9 in Las Vegas, LG Electronics (LG) will be unveiling an impressive TV lineup featuring the company’s newest webOS 2.0 Smart TV platform. LG’s webOS 2.0 is specifically designed to enhance the key features found in the current generation of Smart TVs, resulting in an outstanding user experience unmatched by any competing system. What’s more, LG is working with content providers such as Amazon and Netflix to ensure that LG TV owners are guaranteed a wide range of viewing options in brilliant 4K resolution.

Initially designed to “Make TV Simple Again”, webOS TV was originally developed to address the growing frustration with overly complex smart TVs. With a focus on three overarching features ― Simple Connection, Simple Switching and Simple Discovery ― webOS made navigating today’s state-of-the-art TV systems easier than ever. Consumers embraced LG’s efforts with webOS Smart TVs topping 1 million mark in unit sales in the first two months after its introduction earlier this year and recording more than 5 million unit sales within eight months.

LG’s webOS 2.0 takes simplicity and convenience to a whole new level even while managing more content options than ever before. webOS 2.0 offers a long list of improvements and impressive features. Boot time has been reduced by up to 60 percent and accessing content has been made significantly smoother and faster. When switching from the Smart TV Home Screen to YouTube, for example, users will see an improvement in loading time of up to 70 percent.

Also new to webOS 2.0 is My Channels, which allows users to customize their favorite live TV channels or set-top box channels on the Launcher Bar for greater convenience. Quick Settings lets viewers adjust their TV without interrupting the program they’re watching and Input Picker allows connected devices to be recognized instantly for immediate use.

Through partnerships with major content providers, webOS TV owners can access a huge selection of Ultra HD content via services such as Amazon and Netflix. LG webOS-enabled Smart TVs have access to 4K resolution content on Netflix, including highly-rated programs such as House of Cards and Marco Polo in 2015. Ultra HD content on Amazon includes movies such as After Earth, Elysium, The Amazing Spider Man 2 and The Da Vinci Code.

“With the newest features introduced in webOS 2.0, the overall user experience has become even simpler, easier and more intuitive,” said In-kyu Lee, senior vice president and head of the TV and monitor division at the LG Electronics Home Entertainment Company. “The webOS platform is a great example of our commitment to taking a leadership role in the next generation TV market with a truly innovative Smart TV solution.”

Visitors to LG’s CES booth at the Las Vegas Convention Center (Central Hall #8204) will be able to experience the full range of new webOS 2.0 TV products.

# # #

QUANTUM DOT TECHNOLOGY TO JOIN LG’S 4K ULTRA HD TV LINEUP IN 2015

A right-side view of LG 4K ULTRA HD TV with quantum dot technology

LG Offers More Choices for Premium Home Viewing Experience

SEOUL, Dec. 16, 2014 — LG Electronics (LG) will unveil a new 4K ULTRA HD TV with quantum dot technology as a new component of its expanded TV lineup at the 2015 International CES^®, Jan. 6-9 in Las Vegas. LG’s 4K ULTRA HD TVs with quantum dot technology will offer a wider color palette and improved color saturation than conventional LCD TVs and will be available in 2015 to complement LG’s other ULTRA HD TV and OLED TV offerings.

LG’s quantum dot technology displays an extremely wide color gamut, making it ideal for 4K content. The technology works by harnessing nano crystals that range in size from 2 to 10 nanometers. Each dot emits a different color depending on its size. By adding a film of quantum dots in front of the LCD backlight, picture color reproduction rate and overall brightness are significantly improved.

Since the nano-sized dots emit extraordinarily vivid colors, quantum dot technology is able to enhance the already stunning capabilities of LG’s 4K ULTRA HD In-Plane Switching (IPS) displays. The color reproduction rate in LG’s IPS panels, which offers high color accuracy and extra wide viewing angles, is increased with the addition of the quantum dot film by more than 30 percent compared with conventional LCD/LED TVs.

LG’s 4K ULTRA HD TVs with quantum dot technology will employ technology designed with the environment in mind as they contain no cadmium or any other toxic heavy metals.

“Quantum dot’s vibrant and vivid color reproduction capabilities brings LG’s LCD TVs to the next level when it comes to picture quality,” said In-kyu Lee, senior vice president and head of the TV and monitor division at the LG Electronics Home Entertainment Company. “The addition of ULTRA HD TV with quantum dot technology to our TV lineup positioned under our award-winning OLED TVs further establishes LG as a leading provider of the most diverse and innovative TV display technologies in the industry.”

Visitors to LG’s booth at CES 2015 (Las Vegas Convention Center, Central Hall #8204) from Jan. 6-9 will have the opportunity to see LG’s stunning 4K ULTRA HD TVs with their own eyes.

# # #

LG ELECTRONICS REALIGNS BUSINESS UNITS TO ENHANCE COMPETITIVENESS

Company Streamlines Structure, Names New Presidents of
Home Entertainment and Mobile Communications Companies

SEOUL, Nov. 27, 2014 — LG Electronics (LG) today announced the appointment of new executives to lead the LG Home Entertainment and LG Mobile Communications companies and the merger of its Home Appliance and Air Conditioning & Energy Solution business units to create a consolidated LG Home Appliance & Air Solution (H&A) Company. All new appointments are effective as of Dec. 1, 2014 with promotions taking effect on Jan. 1, 2015.

Juno Cho, President of LG Corp., LG Electronics’ holding company, will take on the role of President and CEO of the LG Mobile Communication Company with Dr. Park Jong-seok moving into the newly created position of Chief Technology Advisor. Mr. Cho has strong knowledge of LG’s mobile operations, having previously led LG’s mobile business strategy and sales and marketing for North America from 2000-2007. A graduate of Seoul National University with a degree in economics, Mr. Cho received his M.B.A. from the University of Chicago.

Brian Kwon, head of the Synergy Division of LG Corp., will be promoted to Executive Vice President and CEO of the LG Home Entertainment Company. Previously responsible for the HE Company’s monitor business, Mr. Kwon was responsible for elevating LG to the number one position in the LED monitor market and was involved in the development of the company’s popular G series smartphones as head of LG’s product planning division in the LG Mobile Communications Company. He received his degree in economics from Seoul National University and his M.B.A. from the University of Helsinki.

Jo Seong-jin, President and CEO of the LG Home Appliance Company, will assume responsibility of the newly created Home Appliance and Air Solution (H&A) Company. The merger of the HA and AE Companies will strengthen the company’s ability to provide total solutions for the home based on LG’s proprietary core technologies.

Other realignments are designed to strengthen LG’s competitiveness in the business-to-business (B2B) sector. Hwan-yong Noh, current President and CEO of the LG Air Conditioning & Energy Solution Company, will take on the new role of B2B Officer to position LG as a leader in the commercial sector, which includes information displays, commercial air conditioning systems and energy-related initiatives. Executive Vice President Lee Sang-bong will lead the LG Energy Business Center, a new division created from the strengths of three existing businesses: Solar, Lighting and Energy Storage System (ESS).

To strengthen its innovation and marketing capabilities, LG also announced the following changes:

￭ LG’s Chief Technology Officer Dr. Scott Ahn will take on the additional role of head of LG’s Innovation Business Center to identify and develop new business areas based on future technologies.

￭ Global Sales and Marketing Officer Wayne Park will assume the new title of Executive Vice President and CEO of LG’s Overseas Sales and Marketing Company which will oversee 53 of LG’s sales subsidiaries worldwide.

￭ Choi Sang-gyu, head of LG’s Korean sales and marketing operations, has been promoted to President and CEO of Korea Sales and Marketing Company.

# # #

LG SOLAR POWERED REFRIGERATORS TO RURAL COMMUNITIES IN AFRICA AND SOUTH AMERICA

People from LG and World Vision Kenya standing in front of the LG solar powered refrigerator equipped with Smart Inverter Compressor

Refrigerators Equipped with Cutting-edge Smart Inverter Compressors

to Improve Health Coverage in Areas Without Reliable Electricity

SEOUL, Nov. 26, 2014 — Twenty solar powered refrigerators equipped with Smart Inverter Compressors were donated to local communities in Africa and South America as part of LG Electronics’ partnership with the non-profit organization World Vision Kenya as well as the Ministry of Housing, Construction and Sanitation of Peru. These donations specifically targeted areas where the refrigeration of important items like vaccines, medication and food for children and the elderly is essential, but difficult to maintain. The twenty units have been allocated to the neediest communities in Kenya, South Sudan, Tanzania and Peru.

World Vision Kenya will use the LG solar refrigerators to improve immunization coverage among children under five years old as well as among pregnant and lactating women in Kenya’s West Pokot County. LG is also partnering with the Ministry of Housing, Construction and Sanitation of Peru, donating refrigerators to the National Tambos Program which helps serve those living in remote mountain villages that have no access to a local power grid.

Thanks to LG’s innovative Smart Inverter Compressor, the solar refrigerators can run entirely on power from the sun, with no additional power source. The solar power system consists of solar panels, controllers and a battery so that the refrigerators can operate even in at night and in cloudy weather. LG refrigerator with its innovative Smart Inverter Compressor is 36 percent¹more energy efficient than conventional models equipped with non-inverter compressor and generates only 37.8dB²of noise while operating, which is less noise than a library.

Thanks to the technology behind the Smart Inverter Compressor, LG refrigerators provide cooling retention even when operating on low voltage unlike other refrigerators. They can also withstand voltage variations, thus ensuring against unpredictable high-voltage streams or power surges³. Due to different voltages and frequencies, solar power can be an unstable source of energy for appliances. However, LG’s Inverter technology uses a control technology which allows for consistent operation, adapting its power supply to keep the refrigerator running at peak efficiency while also preventing any damage to the appliance.

“LG is committed to using its innovative technology to help improve the lives of vulnerable children and communities around the world,” said Young-il Park, head of the refrigerator business unit at LG. “At LG, we believe that giving back to our communities is what defines a true global citizen.”

Immunization coverage for Kenya’s West Pokot County is currently only 56 percent, with high infant mortality and death rate for children under the age of five. LG’s donation of solar powered refrigerators will allow the communities to obtain the latest immunizations and other medical treatments, ultimately reducing the number of deaths caused by preventable diseases, improving the area’s standard of living.

——————————————————–

¹Test based on KS CISO 15502 standards (models : R-B601GM, R-B602GCWP).

²Based on LG lab test. Noise level in a library is normally 39dB. Test based on KS CISO 15502

standards (model : R-B602GCWP).

³Covers range of 115V to 290V.

# # #

10 MILLION HOMES BENEFITING FROM LG REFRIGERATORS WITH INVERTER LINEAR COMPRESSOR TECHNOLOGY

LG Achieves Industry Milestone with Innovation

SEOUL, Nov. 24, 2014 — LG Electronics (LG) once again demonstrated its leadership in home appliances by announcing sales of more than 10 million refrigerators with its patented Inverter Linear Compressor around the world since 2001. In 2001, LG introduced the world’s first refrigerator powered by an Inverter Linear Compressor, continuing to improve the technology ever since. In 2007, LG sold one million of its Inverter Linear Compressor-equipped refrigerators and increased that number to five million in 2011 and 10 million earlier this month. With strong results in premium refrigerator markets such as Korea, North America, Europe and the CIS region, LG is expected to sell more than two million Inverter Linear Compressor refrigerators in 2014.

Earlier this year, the Inverter Linear Compressor was tested by one of Europe’s largest and most respected scientific and technical bodies, the Association for Electrical, Electronic and Information Technologies (VDE). LG’s technology employs a straight piston drive instead of a conventional reciprocating drive, resulting in less internal friction than conventional motors. This increases the refrigerator’s reliability and durability while also generating less noise while running. LG refrigerators featuring Inverter Linear Compressor technology proved to be approximately 32 percent¹more energy efficient than those equipped with conventional reciprocating compressors, contributing significantly to lower electricity bills. VDE also noted that LG’s refrigerator was up to 25 percent²quieter compared to another refrigerator powered by a reciprocating compressor and reduced internal friction by 64.2 percent³, causing less wear to the refrigerator and helping it to achieve a 20 year life-span, a first in the industry.

In addition to its versatile Inverter Linear Compressor, LG’s Door-in-Door™ feature has also contributed to strong refrigerator sales. Door-in-Door™ makes it easier for users to reach frequently accessed food and beverages, helping to prevent cold air escaping when the fridge door is opened. It is this passion for innovation that has made LG a household name in the premium refrigerator market around the world. And to maintain its industry leadership, LG has filed approximately 3,100 patent applications in 16 different markets related to its Inverter Linear Compressor. And LG is so confident in its technology that the Inverter Linear Compressor has been covered under a 10-year warranty since 2009, a first in the industry.

“LG has always strived to offer consumers advanced, performing appliances in the industry,” said Young-il Park, head of LG’s refrigerator business unit. “Our Inverter Linear Compressor is the result of our commitment to excellence and technological innovation and demonstrates LG’s desire to lead the global premium refrigerator market.”

————————————————————————————

¹Based on VDE testing comparing annual energy consumption of LG model GBB530NSCXE with Inverter Linear Compressor and LG model GBB530NSQWB with Recipro Compressor, according to ISO 15502 standards. Energy reduction is a result of compressor type and other design differences.

²Based on VDE testing comparing the peak SPL at compressor start of LG model GBB530NSCXE with Inverter Linear Compressor and LG model GBB530NSQWB with Recipro Compressor, according to internal testing methods. Noise reduction is a result of compressor type and other design differences.

³Based on VDE testing comparing the abrasionrate of Inverter Linear Compressor and conventional LG reciprocating compressor.

# # #

LG ELECTRONICS HONORED WITH 10 CES 2015 INNOVATION AWARDS

A side view of LG’s 77-inch flexible 4K OLED TV.

Excellence in Design and Innovation Recognized in Four Categories;

LG OLED TVs, Premium G Series Smartphones Win for the Third Year in a Row

SEOUL, Nov. 12, 2014 ― The Consumer Electronics Association (CEA) recognized LG Electronics (LG)’ excellence in design and technology with 10 prestigious 2015 International CES^® Innovation Awards. LG home entertainment, home appliances and mobile devices are being honored with 2015 CES Innovation Awards in four highly competitive categories: Home Appliances, Computer Peripherals, Video Displays and Wireless Handsets.

CES Innovation Award winners for 2015 include the breakthrough 77-inch curved flexible 4K OLED TV, the highly acclaimed LG G3 smartphone and the revolutionary LG EcoHybrid™ Dryer with Heat Pump technology. This marks the third year in a row that LG’s OLED TVs and premium G Series smartphones have earned CES Innovation Awards. Other LG products winning 2015 awards ― including 4K Ultra HD and OLED TVs, computer monitors and home appliances ― will be announced January 7 during the 2015 International CES in Las Vegas.

“Our 2015 CES Innovation Awards across multiple categories are proof of LG’s commitment to our brand promise: innovation for a better life,” said William Cho, president and CEO of LG Electronics USA. “At CES in January, we look forward to showing how these groundbreaking new products can seamlessly fit into and even enhance consumers’ lives.”

LG’s 77-inch flexible 4K OLED TV allows viewers to adjust the degree of curvature depending on the size of the audience or type of content being viewed. This advanced 4K OLED TV automatically optimizes sound and picture quality to match the degree of curvature.

The LG G3 shows how “Simple is the New Smart” by delivering an easy-to-use, intuitive user experience in its 5.5-inch Quad HD Display and 13-megapixel OIS+ camera with Laser Auto Focus. This beautifully designed device is one of the most critically acclaimed smartphones of the year, offered by more than 170 carriers around the globe.

LG’s ENERGYSTAR^® certified EcoHybrid™ dryer is the first in the United States to combine conventional vented drying with a heat pump to reduce energy by recycling heat, delivering up to 50 percent energy savings without sacrificing performance. LG is bringing technology typically found in air conditioners and dehumidifiers to the laundry room to offer enhanced energy efficiency.

Sponsored by CEA and endorsed by the Industrial Designers Society of America, the CES Innovation Awards highlight product advancements in technology design and engineering. CES Innovation Awards are selected annually by a panel of prominent industry designers, engineers and journalists who judge product entries on a variety of criteria including user value, aesthetics, innovative design, quality and contributions to quality of life.

LG has been honored with more than 150 CES Innovation Awards over the past 10 years. Additional information on 2015 CES Innovation Design and Engineering honoree products can be found at www.CESweb.org/Innovations.

# # #

KIZON, LG’S ECO-FRIENDLY WEARABLE DESIGNED FOR CHILDREN, HEADED OVERSEAS

From left to right; The certificate of Green Product, two KizONs in pink and blue colors, the certificate of ECOLOGO.

First Eco-friendly Children’s Wristband Certified by TÜV Rheinland and UL Environment Lets Parents Stay Connected to their Children in Real-Time

SEOUL, Nov. 10, 2014 — KizON, a wearable device designed for children from LG Electronics (LG), has been certified for meeting specific environmental guidelines by TÜV Rheinland and Underwriters Laboratories Inc. (UL) Environment, two of the world’s leading certification organizations. KizON, currently only available in South Korea, begins its overseas rollout this week in Poland, to be followed by other European markets.

KizON is the first wearable device to receive the Green Product Mark from Europe’s leading testing, inspection, and certification body, TÜV Rheinland. UL Environment awarded KizON its ECOLOGO^®Platinum certification, the highest offered by the 120-year-old American organization. To receive these certifications, KizON was subjected to a rigorous process to assess its performance in a number of parameters including, avoidance of hazardous chemicals and toxic components, recyclability and energy efficiency.

“KizON was developed in response to customers’ opinions that technology should be used to improve the lives of all consumers and it occurred to us that children had the most to gain because they’re the most vulnerable,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “With KizON meeting the highest standards of child-friendly products, parents and guardians can find comfort in knowing that their children’s first exposure to wearable technology is a safe one.”

KizON is a wearable designed exclusively for pre-school and primary school children that gives parents a simple and convenient way to keep track of their youngsters’ whereabouts using something they already have in their pockets — their smartphones. KizON offers parents ease of mind by not only delivering real-time information of a wearer’s location but also giving children the ability to communicate directly with them via the One Step Direct Call button. What’s more, KizON also includes Location Reminder, which allows parents to pre-set the device to provide location alerts at specific times throughout the day. Battery life is rated at 36 hours and when the power level drops to 20 percent, a voice notification alert and text message is activated to inform the wearer and parent to recharge the device.

A wide range of accessories featuring popular animation characters will be available for KizON, which is available in two attractive colors: blue and pink. Additional details including price and availability will be announced locally in additional markets at the time of launch.

Key Specifications:

￭ Network: 2G GSM (900MHz /1800MHz)

￭ Location Technology: A-GPS, WPS (Wi-Fi Positioning System)

￭ Memory: 64MB RAM / 128MB ROM

￭ Battery: 400mAh

￭ Size: 34.7 x 55.2 x 13.9mm

￭ Weight: 42.87g

￭ Colors: Blue, Pink

# # #

LG Newsroom