LG Invites Consumers to See and Feel How Great a Smartphone Can Be

SEOUL, April 29, 2015 — LG Electronics (LG) unveils its eagerly anticipated LG G4 smartphone today, at launch events in New York, London, Paris, Singapore, Istanbul and Seoul. Approximately 1,000 guests around the world gathered to view the new LG G4, the successor to the G3, which exceeded all expectations in terms of sales and industry awards. Among the first users of the LG G4 will be 4,000 lucky customers who will receive the new smartphone as part of the company’s largest-ever consumer experience campaign.

With the G4, LG focused on delivering comfortable elegance, a great visual experience and a human-centric user experience. The LG G4 camera features a rare-in-smartphones F1.8 aperture lens which allows 80 percent more light to hit the image sensor than in the LG G3. The innovative camera module is paired with the new IPS Quantum Display that is better in every way than the innovative Quad HD display introduced to the world in the LG G3. The LG G4 embodies human sensibility that is clearly visible in its Slim Arc exterior design and graphical user interface.

“We are living up to our promise of Innovation for a Better Life with a fashionable, premium smartphone that is more focused on delivering a balanced user experience that can compete with the best of the best,” said Juno Cho, president and CEO of the LG Electronics Mobile Communications Company. “We wanted to give consumers a truly human-centric device that combined the analog sensibilities with technologies that delivered real world performance. From the design to the camera to the display to the UX, this is the most ambitious phone we’ve ever created.”

Comfortable & Elegant Design

LG paid special attention to the materials utilized in its newest flagship. The LG G4 is available in handcrafted, genuine full grain leather in six beautiful colors. The vegetable tanning process employed is an age old tradition that requires skilled craftsmen to produce and dye the leather. The colors of the leather on the G4 are rich with warm tones that look authentic and change over time. Most importantly, vegetable tanned leather is environmentally friendly and can be recycled easily, since no harsh chemicals are used. Other material options for the G4 rear cover include pure Ceramic White with 3D patterns, artisan-forged Metallic Gray as well lustrous, Shiny Gold.

The fashionable elegance of the LG G4 is a refreshing change from the uniformly flat, full metal designs that have been become standard across the industry. The LG G4’s design is defined by the Slim Arc, which runs along its entire body, highlighted by a display with a subtle curvature. More than just a design accent, Slim Arc offers 20 percent better durability than a flat smartphone in face-down drops and gives the smartphone a more comfortable and secure feel in the hand.

The exterior design is also reflected in the smartphone’s user interface, which includes simple, naturally intuitive graphics. In the LG G4, the icon colors are more vibrant with icons that have rounded corners, consistent with the Slim Arc design. What’s more, the Smart Notice widget automatically changes its background and text color based on the home screen image selected by the user.

Great Visual Experience

LG designed the 16MP camera in the LG G4 to capture beautiful images, even under less than ideal lighting conditions. The camera module features a wide F1.8 aperture lens that allows 80 percent more light to reach the sensor. LG improved low-light performance even further with OIS 2.0, which doubles the performance of the improved OIS+ by expanding the range of image stabilization from one degree to two degrees on the X- and Y-axis and adding a third axis for the first time.

New for G4, Manual Mode allows experienced photographers the ability to exercise more artistic expression by letting them directly control the focus, shutter speed, ISO, exposure compensation and white balance for every shot. Advanced photographers can also save their photos in RAW format, in addition to JPEG, for more precise editing with no loss of details.

The advanced camera in the LG G4 is complemented by Color Spectrum Sensor (CSS), the first feature of its kind to find its way into a smartphone. CSS improves color accuracy by precisely reading the RGB values of the ambient light in a scene, as well as the infrared light reflected from objects. CSS uses this information to adjust the camera’s white balance and flash color to create images that are as close to what one would see with the naked eye. With Color Spectrum Sensor, no longer will reds appear as bright orange or whites as dull yellow.

For selfies good enough to frame, LG included an industry-leading 8MP front-facing camera for sharp, detailed portraits and group shots. Gesture Interval Shot improves on the original Gesture Shot feature by taking four shots spaced two seconds apart, increasing the chance of getting that perfect shot under the most difficult conditions. Triggering the shutter is as simple as opening and closing one’s hand twice in front of the camera.

Taking a quantum leap in display technology, the LG G4 is the first smartphone to use LG Display’s new 5.5-inch IPS Quantum Display, which offers 20 percent greater color reproduction, 25 percent improvement in brightness and 50 percent greater contrast. It is the first Quad HD display to employ Advanced In-Cell Touch (AIT) technology, which combines the LCD and touch sensor into a single layer to provide better color reproduction and touch sensitivity. This new display is calibrated for DCI (Digital Cinema Initiatives) standards for color expression, championed by top Hollywood studios.

Power and Performance

With G4, the higher quality display doesn’t come at the expense of battery life. The LG G4 is equipped with a high-capacity 3,000mAh removable battery, a rare feature in today’s high-end smartphones. Combined with the benefits offered by the snappy yet energy-thrifty Qualcomm^® Snapdragon™ 808 processor with X10 LTE, the LG G4 has no trouble getting through a full day of normal use. In fact, the LG G4 is estimated to last 20 percent longer than the G3, from the same capacity battery.

To mark the first public unveiling of its Snapdragon™ 808 processor, Dr. Paul E. Jacobs, executive chairman of Qualcomm International joined Mr. Cho on stage in New York City with Qualcomm vice chairman Jim Doh attending in Seoul.

“LG and Qualcomm Technologies collaborated from the initial stage of the Snapdragon 808 introduction to expertly tune the technologies and make several of the LG G4’s unique features possible,” said Jacobs. “The resulting G4 smartphone is an ideal example of how the best optimized technologies come together to meet consumers’ needs.”

Human-Centric UX

The LG G4 is the first phone to utilize the new human-centric UX 4.0 that promises to be simpler and more intuitive to better understand and respond to the needs of each user. The improved UX eliminates unnecessary steps while providing more configuration options for advanced users.

￭ Quick Shot allows customers to take pictures without opening the camera app by double tapping the phone’s Rear Key while the display is off. LG G4 also has an incredibly fast camera startup time of just six-tenths of a second.

￭ The new Gallery makes it extremely fast to scroll through thousands of pictures and view them on a timeline. The Memories feature automatically organizes photos and videos into event albums based on the time and place they were taken, without having to upload to the cloud.

￭ Event Pocket allows users to create one, unified calendar by dragging and dropping appointments and activities from multiple calendars and social media sites. After the initial setup, there’s no need to log into multiple calendars.

￭ The improved Smart Notice provides more personalized notifications for weather, travel and more by analyzing habits, such as how a user commutes to work. This allows Smart Notice to issue personalized messages such as, “Make sure to take an umbrella on your way to the subway.”

￭ Quick Help allows users to search for instant answers to any questions about operating the LG G4, right in the Smart Notice widget. Quick Help can guide users through the LG G4’s settings and even schedule a call with customer service.

LG has sought out partnerships to enhance the overall user experience of the G4. Google Office comes pre-installed on the LG G4 for easy collaboration on-the-go and G4 owners will receive an additional 100GB of Google Drive storage free for two years. With MirrorLink and LG G4, owners of Volkswagen vehicles will be able to view a car-friendly version of the G4 interface on the in-dash display for full integration with contacts, navigation and music on the smartphone.

The LG G4 will start its global roll-out on April 29 in Korea and will eventually be available on approximately 180 carriers worldwide. Prices and carrier availability will be announced locally in each market.

Key Specifications:*

￭ Chipset: Qualcomm® Snapdragon™ 808 Processor with X10 LTE
￭ Display: 5.5-inch Quad HD IPS Quantum Display (2560 x 1440, 538ppi)
￭ Memory: 32GB eMMC ROM, 3GB LPDDR3 RAM / microSD slot
￭ Camera: Rear 16MP with F1.8 Aperture / OIS 2.0 / Front 8MP
￭ Battery: 3,000mAh (removable)
￭ Operating System: Android 5.1 Lollipop
￭ Size: 148.9 x 76.1 x 6.3 – 9.8mm
￭ Weight: 155g
￭ Network: 4G / LTE / HSPA+ 21 Mbps (3G)
￭ Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 4.1LE / NFC / USB 2.0
￭ Colors: [Ceramic] Metallic Gray / Ceramic White / Shiny Gold /[Genuine Leather] Black / Brown / Red / Sky Blue / Beige / Yellow
￭ Other: Manual Mode / Gesture Interval Shot / Quick Shot

* Specifications may vary depending on the market.

 

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Elegantly Designed Smartwatch Rolls Out Worldwide
With Latest Technology and Performance

SEOUL, Apr. 23, 2015 — LG Electronics (LG) will begin the global rollout of its premium LG Watch Urbane this week in South Korea to be followed by key markets in North America, Europe and Asia in the weeks to come. Customers in Australia, Canada, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Korea, Spain, the United Kingdom and the United States will be able to purchase the LG Watch Urbane on Google Store starting this month.

At MWC 2015, the LG Watch Urbane received numerous awards and accolades from consumers, media and industry thought leaders for its modern design, full-circle Plastic OLED (P-OLED) display and overall usefulness. The LG Watch Urbane carries over the 1.3-inch P-OLED display from the LG G Watch R but features a less prominent and lower profile bezel. Its dimensions are smaller overall and thinner, without reducing the size of the display or the battery.

Responding to consumers’ desire for style as well as function, the LG Watch Urbane has a full metal body with a stitched genuine leather strap. The stainless steel body is available in a luxurious polished rose gold and silver, accentuated further with a narrow bezel that gives the device the sleek lines of a classic timepiece. Unlike many other competing smartwatches, the band can be exchanged with any replacement 22mm leather, silicone or metal strap for the ultimate in convenience and personalization.

LG Watch Urbane is the first new smartwatch powered by the latest version of Android Wear which works seamlessly with smartphones running Android 4.3 and above. Some of the features available for the first time on any Android Wear device include Wi-Fi connectivity, always-on apps to keep the display from going dark when running, navigating or even grocery shopping and an improved UX that makes launching favorite apps and getting in touch with friends easier than ever before with everything now front-and-center.

The latest OS allows users to send emojis by drawing them directly on the LG Watch Urbane. Draw a smiley face, a clock showing a certain time or any other pictures and Android Wear will match your drawing to the closest Unicode emoji for sending to another Android Wear watch, smartphone, or computer. Other improvements include the ability to change the font size and see notifications even when looking at another function on the display, such as directions. What’s more, the screen on the LG Watch Urbane can now be set to lock automatically when it is removed from the wrist.

Included in LG Watch Urbane are two new and useful features not available on other Android Wear devices: LG Call and LG Pulse. LG Call allows the wearer to access recent calls and the favorite contacts list on the connected smartphone to dial out directly from the watch. When connected to a Bluetooth headset, there is no need to remove the phone from one’s pocket to place a call. And LG Pulse takes health monitoring to a whole new level by measuring the wearer’s heart rate every second during exercise with no maximum time limit. At the end of the activity, LG Pulse will report the average heart rate over the entire duration of the activity and display a heart rate graph on LG Health (coming soon).

“The LG Watch Urbane is the third Android Wear device introduced by LG in the past year which demonstrates our commitment to this platform,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “More importantly, LG Watch Urbane is a perfect example that Android Wear watches can be functional and beautiful and a useful accessory that complements any wardrobe. No one would mistake LG Watch Urbane for a computer on your wrist.”

Price and additional purchase details will be announced locally at the time of availability.

Key Specifications:

￭ Chipset: 1.2GHz Qualcomm^® Snapdragon™ 400

￭ Operating System: Android Wear™

￭ Display: 1.3-inch P-OLED Display (320 x 320, 245ppi)

￭ Size: 45.5 x 52.2 x 10.9mm

￭ Memory: 4GB eMMC / 512MB LPDDR2

￭ Battery: 410mAh

￭ Sensors: 9-Axis (Gyro/ Accelerometer / Compass) / Barometer /

PPG (Heart Rate Sensor)

￭ Color: Rose Gold / Silver

￭ Other: Dust and Water Resistance (IP67)

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Consumers in 15 Countries Given the Chance to Try
LG’s New Flagship Smartphone and Share Their Experiences Online 

SEOUL, April 8, 2015 — As part of its most ambitious smartphone introduction yet, LG Electronics (LG) will select 4,000 consumers in 15 countries who will “test drive” the all new LG G4 smartphone weeks before its official launch. Kicking off today in Korea, the program will target consumers in the following 14 other markets in the days ahead: Turkey, Indonesia, Singapore, United States, China, India, Brazil, Canada, United Kingdom, France, Germany, Mexico, Japan and Hong Kong.

Participants will be selected from applicants based on their entry responses (selection criteria may vary in each market). Individuals can increase their chances of being selected by sharing their application experience on social media platforms such as Facebook, Twitter and Weibo. Once selected, participants in each country will be given an LG G4 for up to 30 days to experience its unique design and features, including its personalized UX, high performance camera and impressive display for sharing online. Participants will be given various assignments to carry out over the course of their experience with prizes awarded.

“Customers are our best fans and we think this would be an exciting and unique way to get our most important mobile product of the year close to the public,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “We’re putting the success of LG G4 in the hands of consumers before the launch because we believe they are the best judge of a great user experience, beyond just benchmarks and speed tests.”

Interested consumers in participating markets are encouraged to check the local LG web page and social media sites in the coming days for more details on how to participate.

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Simpler, More Intuitive and Smarter Mobile Interface Understands Users Better

SEOUL, Apr. 7, 2015 — LG Electronics (LG) today announced that its newest mobile user interface, LG UX 4.0, will be featured on the upcoming LG G4 to be unveiled at the end of the month. The upgraded user experience promises to be simpler and more intuitive and will better understand and respond to the needs of each user.

Since Quick Memo and QSlide were first introduced on the Optimus G in 2012, LG has introduced major UX enhancements every year with each G Series flagship smartphone:

Version	Main Features	User Benefit
UX 1.0	Quick Memo, QSlide	Efficient management
UX 2.0	KnockON, KnockCodeTM	Greater convenience
UX 3.0	Gesture Shot, Touch & Shoot	Easier and simpler usage
UX 4.0	Camera Manual Mode, Smart Notice	Personalized user experience

Up until now, UX enhancements have generally focused on delivering greater convenience to all users. With the new LG UX 4.0, the focus shifts toward providing more optimized and intuitive convenience to each individual at every user level for optimal enjoyment of their LG device.

Simpler and More Intuitive to Use

First of all, LG has created a smoother user experience by simplifying the design of the user interface and making features simpler to use by eliminating many redundant configuration steps. For example, Quick Shot is a new feature that allows users to take pictures quickly by double-tapping the phone’s Rear Key even while the display is off. And the improved Smart Bulletin automatically aggregates vital information from multiple apps on the same page for maximum convenience.

A Wider Range of Specialized Choices

UX 4.0 also gives users a wider range of options based on their own preferences and interests. The new camera offers three user modes — Simple, Basic and Manual — to meet the needs of all types of photographers, from amateurs to expert shutterbugs. Simple Mode does all the hard work automatically and still delivers great photos. Manual Mode features a suite of modules and options for full creative control that would impress even the most experienced photographer.

The improved calendar also offers more choices by giving users the ability to select and organize individual events posted insocial media accounts by simply dragging and dropping appointments. The new calendar allows you to get more done with less typing by simply touching and gesturing.

Smarter UX That Understands You

The improved Smart Notice on LG UX 4.0 promises to provide more personalized notifications for weather, travel and more by analyzing a user’s daily routine and travel schedule and combining this information with the user’s lifestyle habits. Auser who enjoys a game of hoops may receive a notification that says, “The weather will be mostly sunny today. It’s the perfect weather to get out and play basketball.”

Another example of greater customization in LG UX 4.0 can be seen in the Gallery, which can create event-specific albums based on the location and time each photo was taken. This intelligent customization goes even further with the Ringtone ID, which automatically composes a unique ringtone for every caller in the user’s favorite contact list.

“LG UX 4.0 offers simpler, faster and more intuitive ways to use the G4 with both new and improved features that intelligently accommodate each individual user,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “We will continue to better understand our customers so we can continue delivering innovations for a better life through our human-centric approach.”

To see the simpler, more intuitive LG UX 4.0 in action and to better understand how this smarter human-centric mobile interface understands users better, view the video now at http://youtu.be/Quo5E0xysXU.

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3G and LTE Devices Impress With Stunning Design,

Responsive In-Cell Touch Displays and LG’s User Experience

SEOUL, Mar. 30, 2015 — LG Electronics (LG) kicks off the global rollout of its new mid-range smartphone lineup starting in South America to be followed closely by Europe, Asia, Middle East Africa and North America. This premium but affordable series comprised of Magna, Spirit, Leon and Joy was first unveiled at Mobile World Congress (MWC) in early March where it was noted for bringing sophisticated design, optimized performance and effortless user experience to a broader range of consumers.

By combining the most essential hardware with LG’s premium design elements and user experience, LG has created the perfect balance of style and usability. The Magna and Spirit are designed to fit more comfortably in the palm of one’s hand with its subtle 3000mm radius curved display. In-cell touch display technology on the Magna, Spirit and Leon brings the on-screen images closer to the fingers for improved sensitivity and more direct touch response. And with the newlineup, LG is carrying over popular UX features originally designed for its premium smartphones. Gesture Shot, for instance, makes it easy to take selfies with a hand gesture that starts a three-second countdown. Glance View allows users to quickly access key information such as time, recent messages or missed calls with a simple downward swipe of the screen, even when the display is off.

“Millions of customers around the world today are seeking reasonably-priced devices that don’t sacrifice on looks or features,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “Our newest mid-range smartphones are designed with both new and experienced users in mind all over the world who know a good deal when they see one.”

LG Magna Specifications:
	Magna	Magna LTE
Display	5.0-inch HD (294 ppi)
Chipset	1.3GHz Quad-Core	1.2GHz Quad-Core
Camera	Rear 8MP / Front 5MP
Memory	8GB / 1GB
Battery	2,540mAh
OS	Android 5.0 Lollipop
Network	HSPA+ 21Mbps	LTE Cat. 4
Size	139.7 x 69.8 x 10.2mm
LG Spirit Key Specifications:
	Spirit	Spirit LTE
Display	4.7-inch HD (312 ppi)
Chipset	1.3GHz Quad-Core	1.2GHz Quad-Core
Camera	Rear 8MP or 5MP* / Front 1MP
Memory	8GB / 1GB
Battery	2,100mAh
OS	Android 5.0 Lollipop
Network	HSPA+ 21Mbps	LTE Cat. 4
Size	133.3 x 66.1 x 9.9mm
LG Leon Specifications:
	Leon	Leon LTE
Display	4.5-inch FWVGA (220 ppi)
Chipset	1.3GHz Quad-Core	1.2GHz Quad-Core
Camera	Rear 8MP or 5MP* / Front VGA	Rear 5MP / Front VGA
Memory	8GB or 4GB* / 1GB or 768MB*	8GB / 1GB
Battery	1,900 mAh
OS	Android 5.0 Lollipop
Network	HSPA+ 21Mbps	LTE Cat. 4
Size	129.9 x 64.9 x 10.9mm
LG Joy Specifications:
	Joy
Display	4.0-inch WVGA (233 ppi)
Chipset	1.2GHz Dual-Core
Camera	Rear 5MP FF / Front VGA
Memory	4GB / 512 MB
Battery	1,900mAh
OS	Android 4.4 KitKat
Network	HSPA+ 21Mbps
Size	122.7 x 64.0 x 11.9mm

* May vary depending on market.

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