LG POSITIONED AS ASIA’S INNOVATION LEADER WITH NEW SIGNATURE LINEUP
Debut of Premium Brand and Market-Leading Products
to Receive Spotlight at InnoFest Asia
SEOUL, Feb. 16, 2016 — LG Electronics (LG) is set to shake up the Asian appliance market with the unveiling of its new ultra-premium brand, LG SIGNATURE, at InnoFest Asia taking place in Korea from February 16-18. LG’s InnoFest roadshow began earlier this month in Dubai with an expo for partners in African and the Middle East and travels to Seoul this week.
LG InnoFest provides the company with the opportunity to showcase its diverse range of products including consumer electronics and home appliances for the benefit of regional business partners, retailers and media. This year’s edition of LG InnoFest Asia will give approximately 300 dealers and journalists from 15 countries across the region, including Singapore, Indonesia and Thailand, the chance to gain hands-on experience with LG’s latest innovations.
On the first day of the event, products from LG’s all-new premium LG SIGNATURE brand, such as the OLED TV and Twin Wash™ washing machine, will be showcased and demonstrated. Executives including LG H&A Company President and CEO Jo Seong-Jin, LG’s Global Marketing Officer Brian Na and Asia Regional Head Chris Yi will be on hand to discuss LG’s premium products and technologies as well as the company’s plans for future partnerships.
Since its founding, LG has been committed to making life better for consumers in Asia with air conditioners that repel mosquitos, air purifiers that cleanse the air that family members breathe, audio systems developed with Asian ears in mind and gorgeous TVs that the entire family can enjoy together. This formula of discovering and delivering the needs of Asian customers is what has made LG one of the top brands in the region.
“This event presents a great opportunity for LG to highlight its advanced technologies and designs. Personally, I’m excited to finally see the LG SIGNATURE lineup for myself,” said Ma. Teresa Tiong Cheng, president of Star Appliance, the Philippines’ largest electronics retailer. “With LG having built its brand on reliability, we hope that we can maintain our win-win partnership with the electronics leader in the years to come”.
Participants in LG InnoFest will get the opportunity to visit the world-famous N Seoul Tower where a massive OLED display made up of 248 individual 55-inch LG OLED TVs will allow guests to experience the amazing picture quality of LG’s OLED technology firsthand.
“We are committed to developing innovative products and mutually-beneficially marketing activities to strengthen LG’s position as Asia’s most dynamic premium brand in the eyes of both partners and consumers,” said Chris Yi. “Events such as InnoFest allow us to give audiences a close up view of our newest products, which have to be seen to be truly appreciated.”
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ALL NEW LG STYLUS 2 TO MAKE FIRST PUBLIC APPEARANCE AT MWC 2016
Enhanced Stylus Pen Offers Easy Note Taking and Drawing Experience
SEOUL, Feb. 16, 2016 — LG Electronics (LG) will unveil its new LG Stylus 2, the enhanced sequel to the G4 Stylus, at MWC 2016 to be held in Barcelona, Spain. The exceptionally-priced 5.7-inch handset shares many of premium features available on LG’s flagship models but also includes a pen with a nano-coated tip for more accuracy compared to the previous rubber-tipped pen.
The device features a set of proprietary functions developed specifically for the LG Stylus 2 to enhance the user experience such as Pen Pop, which toggles a popup menu when the stylus is removed to offer shortcuts to Pop Memo and Pop Scanner. Also new to LG Stylus 2 is Pen Keeper, which prevents the stylus from being misplaced by displaying a popup message when the phone is detected as being in motion when the stylus bay is empty. What’s more, the new Calligraphy Pen font allows one to write as beautifully and decoratively as if using a fountain pen.
Only 7.4mm thin and weighing 145g, the LG Stylus 2 is noticeably thinner and lighter than its predecessor. The handset delivers a unique design statement with the incorporation of a Protruded Flat Display in the front, Spin Hairline pattern on the back and metallic frames on all its edges. The LG Stylus 2 sports a hefty 3,000mAh removable battery and a SD card slot to allow users to enjoy a variety of multimedia content on its large 5.7-inch screen.
“LG Stylus 2 provides both the big screen and premium notetaking functions of a premium large phone at a price of a mid-tier phone,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “This device is another example of our commitment to the mass-tier segment where there is so much opportunity for growth and creativity.”
LG Stylus 2 Key Specifications:*
- Display: 5.7-inch HD In-Cell Touch (1280 x 720)
- Chipset: 1.2GHz Quad-Core
- Camera: Rear 13MP / Front 8MP
- Memory: 1.5GB LPDDR3 RAM / 16GB ROM / MicroSD
- Battery: 3,000mAh (removable)
- Operating System: Android 6.0 Marshmallow
- Size: 155 x 79.6 x 7.4mm
- Weight: 145g
- Network: LTE / HSPA+ / GSM
- Connectivity: Wi-Fi 802.11 b, g, n / Bluetooth 4.1 / USB 2.0
- Colors: Titan / White / Brown
*Specifications/features may vary depending on the market.
# # #
ALL NEW LG STYLUS 2 TO MAKE FIRST PUBLIC APPEARANCE AT MWC 2016
Enhanced Stylus Pen Offers Easy Note Taking and Drawing Experience
SEOUL, Feb. 16, 2016 — LG Electronics (LG) will unveil its new LG Stylus 2, the enhanced sequel to the G4 Stylus, at MWC 2016 to be held in Barcelona, Spain. The exceptionally-priced 5.7-inch handset shares many of premium features available on LG’s flagship models but also includes a pen with a nano-coated tip for more accuracy compared to the previous rubber-tipped pen.
The device features a set of proprietary functions developed specifically for the LG Stylus 2 to enhance the user experience such as Pen Pop, which toggles a popup menu when the stylus is removed to offer shortcuts to Pop Memo and Pop Scanner. Also new to LG Stylus 2 is Pen Keeper, which prevents the stylus from being misplaced by displaying a popup message when the phone is detected as being in motion when the stylus bay is empty. What’s more, the new Calligraphy Pen font allows one to write as beautifully and decoratively as if using a fountain pen.
Only 7.4mm thin and weighing 145g, the LG Stylus 2 is noticeably thinner and lighter than its predecessor. The handset delivers a unique design statement with the incorporation of a Protruded Flat Display in the front, Spin Hairline pattern on the back and metallic frames on all its edges. The LG Stylus 2 sports a hefty 3,000mAh removable battery and a SD card slot to allow users to enjoy a variety of multimedia content on its large 5.7-inch screen.
“LG Stylus 2 provides both the big screen and premium notetaking functions of a premium large phone at a price of a mid-tier phone,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “This device is another example of our commitment to the mass-tier segment where there is so much opportunity for growth and creativity.”
LG Stylus 2 Key Specifications:*
- Display: 5.7-inch HD In-Cell Touch (1280 x 720)
- Chipset: 1.2GHz Quad-Core
- Camera: Rear 13MP / Front 8MP
- Memory: 1.5GB LPDDR3 RAM / 16GB ROM / MicroSD
- Battery: 3,000mAh (removable)
- Operating System: Android 6.0 Marshmallow
- Size: 155 x 79.6 x 7.4mm
- Weight: 145g
- Network: LTE / HSPA+ / GSM
- Connectivity: Wi-Fi 802.11 b, g, n / Bluetooth 4.1 / USB 2.0
- Colors: Titan / White / Brown
*Specifications/features may vary depending on the market.
# # #
LG X SERIES
LG X cam / LG X screen
LG X cam
LG X screen
LG TO DEBUT “SPECIALIST” X SERIES SMARTPHONES AT MWC 2016
X cam and X screen Offer Key Premium Features Without the Premium Price
SEOUL, Feb. 15, 2016 — Instead of a one-size-fits-all approach, LG Electronics (LG) will bring to Mobile World Congress 2016 a new series of smartphones developed to offer customers a unique user experience by offering one exceptional feature at a price that rivals mid-range smartphones. The first two models in the X series — X cam and X screen — will debut at MWC in Barcelona on February 22. The X cam and X screen are designed for customers who do not want or need all the bells and whistles that come with today’s high-end phones but still desire a great camera or advanced display.
The X cam sports dual cameras on the rear and delivers one of the most advanced camera experience in a mass-tier smartphone. Thanks to LG’s seamless 3D Bending Glass, the X cam features an elegant curved finish on the front and with a profile of only 5.2mm, the device is extremely comfortable to hold in the hand. And unlike other boxy and heavier mid-range phones, the X cam tips the scale at only 118g.
The other model, appropriately named X screen, is equipped with an “Always-on” Second Screen which until now has only been available on LG’s premium V10. The Second Screen sits above the main 4.93-inch HD In-cell Touch display and makes multi-tasking a cinch on the X screen. With the 1.76 inch Second Screen, users can easily access frequently used apps, answer calls without interrupting the current activity or just play music. The Second Screen also lets users checkime, date, battery status and other notifications without ever having to turn on the phone. What’s more, the X screen offers a stylish, sleek look with its crystal-clear glass fiber exterior and clean lines.
“Everyone has a favorite smartphone feature,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “At LG, we think there’s room for devices that do one thing very well and that customers shouldn’t have to pay for features that they don’t want. At the end of the day, we’re committed to offering consumers more choices.”
LG’s X series will debut in key markets in Asia, Europe and Latin America starting next month. Visitors to MWC can see the new X series for themselves at LG’s booth in Hall 3 of Fira Gran Via from February 22-25.
X cam Key Specifications:*
- Display: 5.2-inch FHD In-cell Touch
- Chipset: 1.14GHz Octa-Core
- Camera: Rear 13MP and 5MP / Front 8MP
- Memory: 2GB RAM / 16GB ROM
- Battery: 2,520mAh
- Operating System: Android 6.0 Marshmallow
- Size: 147.5 x 73.6 x 5.2mm~6.9mm
- Network: LTE
- Colors: Titan Silver / White / Gold / Pink Gold
X screen Key Specifications:*
- Display: Main) 4.93-inch HD In-cell Touch
Secondary) 1.76-inch LCD (520 x 80) - Chipset: 1.2GHz Quad-Core
- Camera: Rear 13MP / Front 8MP
- Memory: 2GB RAM / 16GB ROM
- Battery: 2,300mAh
- Operating System: Android 6.0 Marshmallow
- Size: 142.6 x 71.8 x 7.1mm
- Network: LTE
- Colors: Black / White / Pink Gold
* Specifications/Features may vary depending on the market.
# # #
LG TO DEBUT “SPECIALIST” X SERIES SMARTPHONES AT MWC 2016
X cam and X screen Offer Key Premium Features Without the Premium Price
SEOUL, Feb. 15, 2016 — Instead of a one-size-fits-all approach, LG Electronics (LG) will bring to Mobile World Congress 2016 a new series of smartphones developed to offer customers a unique user experience by offering one exceptional feature at a price that rivals mid-range smartphones. The first two models in the X series — X cam and X screen — will debut at MWC in Barcelona on February 22. The X cam and X screen are designed for customers who do not want or need all the bells and whistles that come with today’s high-end phones but still desire a great camera or advanced display.
The X cam sports dual cameras on the rear and delivers one of the most advanced camera experience in a mass-tier smartphone. Thanks to LG’s seamless 3D Bending Glass, the X cam features an elegant curved finish on the front and with a profile of only 5.2mm, the device is extremely comfortable to hold in the hand. And unlike other boxy and heavier mid-range phones, the X cam tips the scale at only 118g.
The other model, appropriately named X screen, is equipped with an “Always-on” Second Screen which until now has only been available on LG’s premium V10. The Second Screen sits above the main 4.93-inch HD In-cell Touch display and makes multi-tasking a cinch on the X screen. With the 1.76 inch Second Screen, users can easily access frequently used apps, answer calls without interrupting the current activity or just play music. The Second Screen also lets users checkime, date, battery status and other notifications without ever having to turn on the phone. What’s more, the X screen offers a stylish, sleek look with its crystal-clear glass fiber exterior and clean lines.
“Everyone has a favorite smartphone feature,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “At LG, we think there’s room for devices that do one thing very well and that customers shouldn’t have to pay for features that they don’t want. At the end of the day, we’re committed to offering consumers more choices.”
LG’s X series will debut in key markets in Asia, Europe and Latin America starting next month. Visitors to MWC can see the new X series for themselves at LG’s booth in Hall 3 of Fira Gran Via from February 22-25.
X cam Key Specifications:*
- Display: 5.2-inch FHD In-cell Touch
- Chipset: 1.14GHz Octa-Core
- Camera: Rear 13MP and 5MP / Front 8MP
- Memory: 2GB RAM / 16GB ROM
- Battery: 2,520mAh
- Operating System: Android 6.0 Marshmallow
- Size: 147.5 x 73.6 x 5.2mm~6.9mm
- Network: LTE
- Colors: Titan Silver / White / Gold / Pink Gold
X screen Key Specifications:*
- Display: Main) 4.93-inch HD In-cell Touch
Secondary) 1.76-inch LCD (520 x 80) - Chipset: 1.2GHz Quad-Core
- Camera: Rear 13MP / Front 8MP
- Memory: 2GB RAM / 16GB ROM
- Battery: 2,300mAh
- Operating System: Android 6.0 Marshmallow
- Size: 142.6 x 71.8 x 7.1mm
- Network: LTE
- Colors: Black / White / Pink Gold
* Specifications/Features may vary depending on the market.
# # #
LG ADDS HIGH-END TONE PLATINUM TO EXPANDING BLUETOOTH HEADSET LINEUP
Delivering Hi-Fi Audio Quality and Premium Features in a Design
That Maximizes Convenience, Comfort, Battery Life and Looks
SEOUL, Feb. 14, 2016 — LG Electronics (LG) will unveil its most premium addition to the TONE Series of Bluetooth headsets at MWC 2016 in Barcelona, Spain which runs from February 22-25. In addition to its good looks, the new TONE Platinum delivers unrivaled style and superior audio quality through a partnership with Harmon Kardon®.
Having secured the Harmon Kardon Platinum grade, the newest TONE Platinum is designed for both professionals and avid music lovers. LG has adopted the Balanced Armature design as the sound module for the latest TONE Platinum model to minimize distortion. The design is usually reserved for high-end wired earphones. In addition, its aluminum earphone housing helps deliver a more sophisticated sound performance.
The headset features aptX™ HD Audio Codec to deliver CD-like quality audio over Bluetooth that faithfully reproduces the full audio bandwidth and minimizes latency by significantly reducing the bit rate without affecting sound quality. The premium headset also offers noise canceling dual microphones for clearer calls even in the noisiest environments.
The TONE Platinum’s sleek aluminum finish adds a premium look and feel to the device while its ergonomic design allows users to wear the headset for hours without discomfort. To further enhance convenience, LG added Voice Command to handle incoming calls just by voice while the Tone & Talk app has been enhanced to support Voice Memo and Find Me via any Android smartphone (version 4.1 and higher).
“The LG TONE Platinum is a showcase of innovative technologies that aims to deliver premium sound quality in a form-factor that millions of customers have come to embrace,” said Michael Park, vice president in charge of Innovative Personal Devices Business Division at LG Electronics. “LG’s TONE offerings are second to none in the wireless Bluetooth world which is a key growth area for our mobile business.”
“We are excited to collaborate with LG on the LG TONE Platinum,” said Michael Mauser, executive vice president and president of Harman’s Lifestyle Division. “Harman Kardon has over 60 years of experience creating premium audio and ground-breaking sound technologies. When a product like the LG TONE Platinum carries the Harman Kardon name, it is confirmation that the device will offer class-leading audio quality and outstanding design.”
LG plans to roll out the latest premium Bluetooth headset in the United States in March, followed by other key markets in Asia, Europe and Latin America. Visitors to Mobile World Congress are encouraged to stop by LG’s booth in Hall 3 of Fira Gran Via from February 22-25 to see the newest TONE Platinum.
# # #
LG ADDS HIGH-END TONE PLATINUM TO EXPANDING BLUETOOTH HEADSET LINEUP
Delivering Hi-Fi Audio Quality and Premium Features in a Design
That Maximizes Convenience, Comfort, Battery Life and Looks
SEOUL, Feb. 14, 2016 — LG Electronics (LG) will unveil its most premium addition to the TONE Series of Bluetooth headsets at MWC 2016 in Barcelona, Spain which runs from February 22-25. In addition to its good looks, the new TONE Platinum delivers unrivaled style and superior audio quality through a partnership with Harmon Kardon®.
Having secured the Harmon Kardon Platinum grade, the newest TONE Platinum is designed for both professionals and avid music lovers. LG has adopted the Balanced Armature design as the sound module for the latest TONE Platinum model to minimize distortion. The design is usually reserved for high-end wired earphones. In addition, its aluminum earphone housing helps deliver a more sophisticated sound performance.
The headset features aptX™ HD Audio Codec to deliver CD-like quality audio over Bluetooth that faithfully reproduces the full audio bandwidth and minimizes latency by significantly reducing the bit rate without affecting sound quality. The premium headset also offers noise canceling dual microphones for clearer calls even in the noisiest environments.
The TONE Platinum’s sleek aluminum finish adds a premium look and feel to the device while its ergonomic design allows users to wear the headset for hours without discomfort. To further enhance convenience, LG added Voice Command to handle incoming calls just by voice while the Tone & Talk app has been enhanced to support Voice Memo and Find Me via any Android smartphone (version 4.1 and higher).
“The LG TONE Platinum is a showcase of innovative technologies that aims to deliver premium sound quality in a form-factor that millions of customers have come to embrace,” said Michael Park, vice president in charge of Innovative Personal Devices Business Division at LG Electronics. “LG’s TONE offerings are second to none in the wireless Bluetooth world which is a key growth area for our mobile business.”
“We are excited to collaborate with LG on the LG TONE Platinum,” said Michael Mauser, executive vice president and president of Harman’s Lifestyle Division. “Harman Kardon has over 60 years of experience creating premium audio and ground-breaking sound technologies. When a product like the LG TONE Platinum carries the Harman Kardon name, it is confirmation that the device will offer class-leading audio quality and outstanding design.”
LG plans to roll out the latest premium Bluetooth headset in the United States in March, followed by other key markets in Asia, Europe and Latin America. Visitors to Mobile World Congress are encouraged to stop by LG’s booth in Hall 3 of Fira Gran Via from February 22-25 to see the newest TONE Platinum.
# # #
LG TONE PLATINUM™
INTRODUCING TOUCH-ENABLED QUICK COVER FOR YET-TO-BE-ANNOUNCED LG G5
Introducing a Case for a Smartphone That Does Not Officially Exist
SEOUL, Feb. 11, 2016 — LG Electronics (LG) took the wraps off a new version of its Quick Cover case, designed specifically for LG’s next generation flagship smartphone, LG G5, which does not yet exist. Known as a company ahead of the times, LG took this characterization to heart by revealing the existence of the accessory before the actual product.
The latest LG Quick Cover offers the advantages of previous Quick Covers but with even more features. The touch function, recently introduced on the K10’s Quick Cover View, is now available on the G5 Quick Cover’s semitransparent mesh cover. It enables users to take calls and control alarm settings without opening the case for the ultimate in convenience.
Users of the case can check the time, date and notifications on the AOD (always-on display) of the yet unseen LG G5 even with the cover closed. LG also incorporated a unique film with a glossy metallic finish to enhance the smooth and luxurious look and feel of the cover for maximum consistency with the speculative LG G5.
The Quick Cover for LG G5 will be on display at Mobile World Congress in Barcelona, Spain from February 22-25. Visitors to MWC are encouraged to stop by LG’s booth in Hall 3 of Fira Gran Via to see the LG Quick Cover and the rumored LG G5 for themselves.
# # #
PERFECT BLACK MAKES PERFECT HDR
LIAM NEESON TRANSPORTS TV TECHNOLOGY FROM THE FUTURE IN LG’S FIRST-EVER SUPER BOWL COMMERCIAL
With Powerhouse Filmmakers Ridley and Jake Scott at the Helm,
LG’s Super Bowl 50 Spot Delivers LG OLED TV as New Era in TV Technology
SEOUL, Feb. 1, 2016 — In advance of the big game, LG Electronics (LG) today released its first-ever Super Bowl commercial featuring blockbuster actor Liam Neeson and its new LG SIGNATURE OLED TV. The commercial — father-son collaboration with Ridley Scott, executive producer, and Jake Scott, director — showcases LG’s commitment to bringing the future of television to consumers today.
The spot will focus on how LG brings future-forward home entertainment innovations to consumers today with LG’s revolutionary OLED TV technology. It is centered on LG’s newest flagship OLED TV, which delivers OLED technology’s superior picture quality with perfect blacks, unparalleled contrast and more colors on an elegant, stunningly slim glass panel. The unique Picture-on-Glass design aesthetic is only possible with OLED technology.
“It’s a dynamic short film,” said renowned director and the commercial’s executive producer, Sir Ridley Scott. “It’s about the race to be on the vanguard of innovation and to be able to create tomorrow’s technology.”
Neeson’s character is “the man from the future” and is tasked with releasing the future of television to the world for the masses to enjoy today, much like LG has continued to do through its pioneering innovation in the OLED TV category.
“My character is an enigmatic man from the future who has traveled back to the present day on a very important mission,” said Neeson. “He represents that inner appeal, that curiosity we have to find out about the future.”
“The objective was to create a world you’ve never seen before or a world that was unique and specific to the OLED,” said Jake Scott, who directed the LG commercial.
LG’s commercial draws upon the expertise and creativity of two Hollywood heavy-hitters, Ridley and Jake Scott, who aren’t just known for their award-winning films but also their acclaimed commercials. Each has already left their mark on the big game with previous successes including Ridley’s iconic 1984 commercial for Macintosh and Jake’s top performing ad, Budweiser’s Lost Dog.
Adding to his ever-growing resume of entertainment gold, this will be Neeson’s second Super Bowl commercial following his famous Clash of Clans spot from last season, which was named the most viewed Super Bowl ad on YouTube. Neeson and Ridley Scott last worked together in the action-packed 2005 film, Kingdom of Heaven, and the latest LG commercial is promising to be just as electric.
“Ridley and Jake are an amazing creative team,” said Neeson. “You know you’re in good hands.”
The award-winning LG SIGNATURE OLED TV, which was recently named Best TV Product by the Official Best of CES® 2016 Awards presented by Engadget, is defined not only by its amazing picture quality, but also its aesthetic design. With a sophisticated OLED panel featuring an impossibly thin depth (measuring about one-tenth of an inch) with a translucent glass back and a powerful, forward-facing soundbar speaker system, it is an outstanding feat of modern engineering and design.
“At first I was struck by its form. It’s just beautifully thin, clean and simple and elegant,” said Ridley Scott.
The flagship 77- and 65-inch class LG SIGNATURE OLED TVs feature exceptional contrast and color as well as 4K Ultra HD resolution and high dynamic range (HDR) capability. Certified as UHD Premium by the UHD Alliance, the series supports the industry-standard HDR formats established by the world’s leading broadcasters, film studios and consumer electronics manufacturers, including HDR10 and DolbyVision™ technology, making them among the first to be compatible with all formats.
Unlike LCD displays where the LED backlight can only locally dim sections of the screen, each pixel on an OLED panel can switch on and off independently. As a result, OLED TVs render crisp, vibrant colors and rich shadow details, even when bright objects are directly next to deep, dark areas — unlike LCD TVs which have a halo effect from light bleeding.
Led by the dramatic new LG SIGNATURE models featured in the commercial, LG’s 2016 OLED TV lineup features four series with eight total models, each with LG’s new webOS 3.0 smart TV platform, featuring advanced new features that make finding and switching between LG’s expanded content options — including broadcast TV, streaming services and external devices – simple and fast.
For more information about LG home entertainment products, please visit www.lg.com/common.
# # #
LG K SERIES TO BEGIN ROLLOUT IN KEY MARKETS GLOBALLY
Premium Design, Advanced Camera Technology and Unique UX
Offered at Competitive Price
SEOUL, Jan. 28, 2016 — LG Electronics (LG) will begin rolling out two of its K Series models, the K10 and K4, in key global markets including CIS and Europe starting this week. Stage two of the rollout will commence in the weeks to come in Latin America, the Middle East and Asia.
LG’s K Series, which was unveiled at CES 2016, is important to LG because of its mass-tier appeal. The K Series was designed with a premium look and feel and offers advanced camera features without a premium price. The glossy pebble design language of the K10 is complemented by LG’s new 2.5D Arc Glass for a smooth and seamless look. An intricately woven back cover provides optimal grip, preventing the phone from slipping out of users’ hands.
Aimed at a younger audience who enjoy consuming content on their smartphones and actively sharing on social media, the K10 features a 5.3-inch HD In-cell Touch Display, premium-level camera specifications — up to 13MP on the rear and 8MP on the front — with an ample 2,300mAh battery.
The K4 is an entry-level device with best-in-class practicality, featuring a 4.5-inch display, 8GB of memory and LTE connectivity. The smartphone incorporates a sleek design that flows naturally into the bezel for a much more comfortable and secure grip. The K4 offers LG’s uniquely familiar camera UX such as Gesture Shot and Flash for Selfie inherited from its G Series, making it a standout among competitors.
“Affordable mass-tier phones with advanced features are becoming more and more important,” said Juno Cho, President and CEO of LG Electronics Mobile Communications Company. “Our newest K Series is designed for our consumers to experience LG’s premium design philosophy and optimized mobile experience across disparate smartphone categories,”
K10 Key Specifications:*
- Display: 5.3-inch HD In-cell Touch
- Chipset: LTE: 1.2GHz or 1.3GHz Quad-Core / 1.14GHz Octa-Core
3G: 1.3GHz Quad-Core - Camera: LTE: Rear 13MP / Front 8MP or 5MP
3G:Rear 8MP / Front 8MP or 5MP - Camera: RAM: 2GB / 1.5GB / 1GB
ROM: 16GB / 8GB - Battery: 2,300mAh
- Operating System: Android 5.1 Lollipop
- Size: 146 x 74.8 x 8.8mm
- Network: LTE / 3G
- Colors: White / Indigo / Gold
- Others: 2.5D Arc Glass / Gesture Shot / Tap and Shot / Gesture Interval Shot*
K4 Key Specifications:*
- Display: 4.5-inch FWVGA
- Chipset: 1.0GHz Quad-Core
- Camera: Rear 5MP / Front 2MP
- Memory: 1GB RAM / 8GB ROM
- Battery: 1,940mAh
- Operating System: Android 5.1 Lollipop
- Size: 131.9 x 66.7 x 8.9mm
- Network: LTE
- Colors: White / Indigo
- Others: Gesture Shot / Flash for Selfie
* Specifications/Features may vary depending on the market.
# # #
LG ANNOUNCES FOURTH-QUARTER AND FULL-YEAR 2015 FINANCIAL RESULTS
Solid Performance by Home Appliance & Air Solution Company
Helps to Bolster 2015 Results
SEOUL, Jan. 26, 2016 — LG Electronics Inc. (LG) today announced a fourth-quarter 2015 operating profit of KRW 349 billion (USD 301.38 million), marking a 27 percent increase from the same period in 2014 thanks in large part to improved quarterly profitability from home appliances and home entertainment products. The LG Home Appliance & Air Solution Company once again proved to be linchpin, reporting solid operating income of KRW 214.8 billion (USD 185.49 million) for the quarter and an increase of 57 percent for the year. Sales across all businesses in the fourth quarter of 2015 totaled KRW 14.56 trillion (USD 12.57 billion), a 3.8 percent increase over the previous quarter, although competitive conditions and currency impacts led to a 4.7 percent revenue decline from the same period in 2014.
Notwithstanding many bright spots with the introduction of industry-leading products in key categories, 2015 was a generally challenging year. Full-year operating income was KRW 1.19 trillion (USD 1.03 billion) in 2015, versus KRW 1.83 trillion (USD 1.58 billion) in 2014. As a result of sluggish global market demand for TVs and softer growth of smartphone market during 2015, full-year revenues were KRW 56.51 trillion (USD 48.8 billion), compared with KRW 59.04 trillion (USD 50.98 billion) the previous year.
The LG Home Entertainment Company reported solid fourth-quarter 2015 operating income of KRW 109.2 billion (USD 94.3 million). Fourth-quarter revenues were KRW 4.74 trillion (USD 4.09 billion), up 11 percent quarter-on-quarter as a result of improved OLED and UHD TV sales, although revenues declined year-on-year due to a weaker global TV market and unfavorable foreign exchange movements. Based on the reaction experienced at CES® 2016, LG believes this year is ripe for wider acceptance of both new LG OLED TVs and LG Super 4K Ultra HD units. LG is further expanding its TV marketing initiatives, exemplified by the company’s first Super Bowl commercial developed by the renowned Ridley and Jake Scott.
The LG Mobile Communications Company posted strong sales of KRW 3.78 trillion (USD 3.26 billion), a 12 percent increase from the previous quarter and unchanged from the same period a year ago, assisted by improved sales in North America. Worldwide, a total of 15.3 million LG smartphones were shipped in the quarter contributing to a total of 59.7 million units in 2015, a slight increase from the 59.1 million shipped in 2014. The smartphone marketplace is expected to be increasingly competitive in 2016 due to anticipated premium models from competitors and further price competition within the mass tier space. The introduction of two new flagship models and a more cost-competitive value chain is expected to improve profitability in 2016.
The LG Home Appliance & Air Solution Company achieved sales of KRW 3.83 trillion (USD 3.31 billion) in the 2015 fourth quarter, representing slight increase from the same quarter of 2014. In South Korea, revenues increased 13 percent year-on-year due to the popularity of the new TWIN Wash washing machines and premium refrigerators. Strong sales in developed markets such as North America and Europe helped offset weak sales in South America, the Middle East and CIS, where sales declined due to weak demand caused by lower oil prices and currency movements. Operating profit of KRW 214.8 billion (USD 185.49 million) for the quarter and KRW 981.7 billion (USD 847.75 million) for the year contributed to a strong finish for the year. Expectations are high that the introduction of the ultra-premium LG SIGNATURE lineup in 2016 will help re-energize the LG brand for home appliances in numerous competitive markets.
The LG Vehicle Components Company posted a 9 percent increase in sales quarter-on-quarter to KRW 520.4 billion (USD 449.4 million) mostly due to its growing infotainment business. With revenues growing in each quarter of 2015, the company ended the year with a solid KRW 1.83 trillion (USD 1.58 billion) in sales. LG expects the smart car and electric vehicle component business to grow measurably in 2016, highlighted by the LG-General Motors joint development of the Chevrolet Bolt electric car, which LG plans to leverage to support additional such partnerships.
2015 4Q Exchange Rates Explained
LG Electronics’ unaudited quarterly earnings results are based on IFRS (International Financial Reporting Standards) for the three-month period ending Dec. 31, 2015. Amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate of the three-month period of the corresponding quarter — KRW 1,158 per USD (2015 4Q).
Earnings Conference and Conference Call
LG Electronics will hold a Korean language earnings conference on Jan. 26, 2016 at 16:00 Korea Standard Time at the LG Twin Tower Auditorium (B1 East Tower, 20 Yeoui-daero, Yeongdeungpo-gu, Seoul, Korea). An English language conference call will take place the same day at 19:00 Korea Standard Time (10:00 GMT/UTC). Participants are instructed to call +82 31 810 3061 and enter the passcode 9084#. The corresponding presentation file will be available for download at the LG Electronics website (www.lg.com/global/ir/reports/earning-release.jsp) at approximately 16:00 on Jan. 26, 2016. Please visit http://pin.teletogether.com/eng/ and pre-register with the passcode provided. For those unable to participate, an audio recording of the news conference will be available for a period of 30 days after the conclusion of the call. To access the recording, dial +82 31 931 3100 and enter the passcode 142790# when prompted.
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