NEW MID-RANGE SMARTPHONE SERIES FROM LG BEGINS GLOBAL LAUNCH

From left to right; A back view of one of the new mid-range smartphones and fronts of Magna, Spirit, Leon, Joy

3G and LTE Devices Impress With Stunning Design,

Responsive In-Cell Touch Displays and LG’s User Experience

SEOUL, Mar. 30, 2015 — LG Electronics (LG) kicks off the global rollout of its new mid-range smartphone lineup starting in South America to be followed closely by Europe, Asia, Middle East Africa and North America. This premium but affordable series comprised of Magna, Spirit, Leon and Joy was first unveiled at Mobile World Congress (MWC) in early March where it was noted for bringing sophisticated design, optimized performance and effortless user experience to a broader range of consumers.

By combining the most essential hardware with LG’s premium design elements and user experience, LG has created the perfect balance of style and usability. The Magna and Spirit are designed to fit more comfortably in the palm of one’s hand with its subtle 3000mm radius curved display. In-cell touch display technology on the Magna, Spirit and Leon brings the on-screen images closer to the fingers for improved sensitivity and more direct touch response. And with the newlineup, LG is carrying over popular UX features originally designed for its premium smartphones. Gesture Shot, for instance, makes it easy to take selfies with a hand gesture that starts a three-second countdown. Glance View allows users to quickly access key information such as time, recent messages or missed calls with a simple downward swipe of the screen, even when the display is off.

“Millions of customers around the world today are seeking reasonably-priced devices that don’t sacrifice on looks or features,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “Our newest mid-range smartphones are designed with both new and experienced users in mind all over the world who know a good deal when they see one.”

LG Magna Specifications:
	Magna	Magna LTE
Display	5.0-inch HD (294 ppi)
Chipset	1.3GHz Quad-Core	1.2GHz Quad-Core
Camera	Rear 8MP / Front 5MP
Memory	8GB / 1GB
Battery	2,540mAh
OS	Android 5.0 Lollipop
Network	HSPA+ 21Mbps	LTE Cat. 4
Size	139.7 x 69.8 x 10.2mm
LG Spirit Key Specifications:
	Spirit	Spirit LTE
Display	4.7-inch HD (312 ppi)
Chipset	1.3GHz Quad-Core	1.2GHz Quad-Core
Camera	Rear 8MP or 5MP* / Front 1MP
Memory	8GB / 1GB
Battery	2,100mAh
OS	Android 5.0 Lollipop
Network	HSPA+ 21Mbps	LTE Cat. 4
Size	133.3 x 66.1 x 9.9mm
LG Leon Specifications:
	Leon	Leon LTE
Display	4.5-inch FWVGA (220 ppi)
Chipset	1.3GHz Quad-Core	1.2GHz Quad-Core
Camera	Rear 8MP or 5MP* / Front VGA	Rear 5MP / Front VGA
Memory	8GB or 4GB* / 1GB or 768MB*	8GB / 1GB
Battery	1,900 mAh
OS	Android 5.0 Lollipop
Network	HSPA+ 21Mbps	LTE Cat. 4
Size	129.9 x 64.9 x 10.9mm
LG Joy Specifications:
	Joy
Display	4.0-inch WVGA (233 ppi)
Chipset	1.2GHz Dual-Core
Camera	Rear 5MP FF / Front VGA
Memory	4GB / 512 MB
Battery	1,900mAh
OS	Android 4.4 KitKat
Network	HSPA+ 21Mbps
Size	122.7 x 64.0 x 11.9mm

* May vary depending on market.

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LG’S NEW VIETNAM PRODUCTION PLANT OPENS FOR BUSINESS

USD 1.5 Billion Haiphong Facility to Play Key Role
in LG’s Global Manufacturing Strategy

SEOUL, Mar. 27, 2015 — LG Electronics (LG) today officially announced the opening of its newest production facility in Vietnam with the completion of the main building at its Haiphong Campus. At 800,000m², the building in LG’s Haiphong Campus will house the production lines to manufacture TVs, mobile phones, washing machines, air conditioners and car infotainment systems for the domestic and overseas markets.

The ceremony was attended by more than 400 guests including government officials and LG employees. Vietnam President Trương Tấn Sang was in attendance along with Dae-joo Jun, the Korean Ambassador to Vietnam. LG Corp. chairman Bon-moo Koo and LG Electronics vice chairman and CEO Bon-joon Koo were also present to mark the occasion.

The Haiphong Campus will be home to many more facilities that will be constructed as part of a USD 1.5 billion investment earmarked by LG and key suppliers over 15 years. Currently operating two plants in Vietnam, LG will consolidate production in the Haiphong Campus which will continue to expand well into the next decade. LG selected as the main site for investment due to its status as a port city in northern Vietnam, making transport to other markets faster and more efficient. Additionally, Vietnam offered an educated and high quality labor force and cooperative government that was eager to work with LG.

“It’s quite appropriate to be marking this occasion on the 20^th anniversary of our entry into Vietnam,” said LG Electronics CEO Bon-joon Koo. “We will make every effort to make this cooperative venture a success so that our new Haiphong Campus will play an important role in LG’s global manufacturing strategy.”

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LG NO. 1 BRAND IN GLOBAL WASHING MACHINE MARKET FOR SEVENTH CONSECUTIVE YEAR

LG front-load washing machine in white color

Market Leadership Reflects Innovative

LG 6 Motion and TurboWash™ Technologies

SEOUL, Mar. 26, 2015 — For the seventh consecutive year, LG Electronics (LG) was named the number one washing machine brand worldwide in 2014, accounting for 12.4 percent of all washing machines sold.¹In front-load washing machines, LG was again the top brand globally in 2014 for the sixth consecutive year with14.7 percent market share¹and number one in the highly competitive U.S. market for the eighth straight year.

The success of LG washers can be attributed to a number of innovative advances in washer technology. For example, the Direct Drive motor, attached directly to the washer’s drum, which increases performance and durability. LG’s 6 Motion technology has a touch as delicate as handwashing, helping to reduce wrinkles and damage to clothes. Another important innovation has been the TurboWash™ technology, which uses high pressure water particles that dramatically reduce washing time.

LG’s front-load washing machines have been recognized all over the world for their outstanding reliability and durability by leading consumer magazines from Spain (OCU-Compra Maestra), Italy (Altroconsumo) and Australia (Choice). A leading U.S. consumer magazine rated LG’s front-loaders as most reliable for six consecutive years through 2014. Germany’s Association for Electrical, Electronic and Information Technologies (VDE) and other consumer organizations have also recognized LG’s front-loaders for their durability.²

This year, LG plans to continue its leadership in home laundry with innovative products such as the world’s first front-load washing machine with TWIN Wash™. This revolutionary design enables two separate loads to be washed simultaneously. With a space-efficient “mini washer” in the pedestal, overall cycle times are reduced with fewer loads required.

“LG has been able to dominate the global market through constant development of innovative washing machine technology and design, especially our 6 Motion Direct Drive motor and TurboWash™ technologies,” said Seong-jin Jo, president and CEO of the LG Home Appliance & Air Solution Company. “Innovative features, reliable performance and outstanding design continue to be key selling points for LG premium appliances, and customers seem to agree.”

______________________________

¹According to results from market research and analysis companies, GfK, Stevenson, CAMA, AHAM, NPD etc.

²Verband Deutscher Elektrotechniker

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LG MARKS LED PROJECTOR LEADERSHIP WITH NEW PORTABLE PROJECTORS

LG Minibeam Projectors Deliver Maximum Portability and Viewing Enjoyment

SEOUL, Mar. 23, 2015 — Instead of relaxing and enjoying its position as the industry’s top LED projector maker¹, LG is rolling out two new portable projectors this month as part of its popular Minibeam lineup. The Minibeam Pro (Model PF1500) is the perfect portable home theater solution while the smaller Minibeam TV (Model PW800) is an on-the-go TV solution.

LG Minibeam projectors are remarkably lightweight and offer greater portability than conventional projectors. Both projectors fit easily in a backpack or tote and take seconds to set up. Their wireless connectivity allows easy content mirroring to a smartphone, tablet PC or laptop. The lifespan of the LED illumination system is estimated at 30,000 hours, which means that viewers could theoretically enjoy their Minibeam projectors 8 hours-a-day for over ten years without having to replace three light units.

LG’s Minibeam Pro with Full HD resolution (1920 x 1080) is the top-of-the-line model in portable projectors. The PF1500 weighs only 1.5 kilograms but outputs 1400 ANSI lumens at an image size of 120 inches diagonal. Although compact, the Minibeam Pro is capable of replicating a near cinematic experience. With its four corner keystone buttons, viewers can easily eliminate the distortion even when the projector isn’t perfectly aligned with the screen. The PF1500 also has an optical zoom to adjust the size of the image without sacrificing sharpness. The Minibeam Pro can also connect via Bluetooth to soundbars, portable speakers and wireless earphones for an excellent sound experience no matter what the environment.

The LG Minibeam TV is everything that a customer would need in a television projection system, but smaller. Model PA75K, introduced in 2013, was a best seller among customers who wanted the big-screen experience but had limited space or didn’t want a huge flat panel to dominate their wall. Improving upon the PA75K with a brighter picture, smaller dimensions while using less energy, the PW800 is the first TV tuner-equipped portable projector to meet with customers on every continent. Viewers can exchange all their favorite TV shows wherever they are without having to sacrifice the comforts of a large 100-inch image.

“As the world’s top manufacturer of LED projectors, we will continue to deliver innovative ideas for those who enjoy home entertainment but aren’t looking to convert their entire living room into a screening room.” said In-kyu Lee, senior vice president and head of the TV and Monitor Division at LG Electronics’ Home Entertainment Company.

Both the PF1500 and PW800 models will be available starting this month in the United States and Korea before their availability in the weeks to come in markets around the world.

PF1500 Key Specifications:

￭ Native Resolution: 1920 x 1080 (Full HD)

￭ Brightness: 1400 ANSI lumens

￭ Contrast Ratio: 150,000:1 (Full On / Full Off)

￭ Illumination: RGB LED (Lifespan: up to 30,000 hours)

￭ Image Size: up to 120 inches (Wall-to-Lens Distance: 3.69m)

￭Throw Ratio: 1.4 (Normal Throw)

￭ Dimensions (W/D/H): 132mm x 220mm x 84mm

￭ Weight: 1.5kg

￭ Screen Share: Wired and Wireless Mirroring with smartphone / tablet / PC

￭ USB Support: HD DivX / Office Viewer

￭ HDMI: Supports up to Full HD

￭ Others: Bluetooth (Sound Out) / Zoom (1.1X) / Four Corner Keystone (Edge Adjustment)

PW800 Key Specifications:

￭ Native Resolution: 1280 x 800 (WXGA)

￭ Brightness: 800 ANSI lumens

￭ Contrast Ratio: 100,000:1 (Full On / Full Off)

￭ Illumination: RGB LED (Lifespan: up to 30,000 hours)

￭ Image Size: up to 100 inches (Wall-to-Lens Distance: 3.25m)

￭ Throw Ratio: 1.5 (Normal Throw)

￭ Dimensions (W/D/H): 140mmx 140mmx 50mm

￭ Weight: 0.6kg

￭ Screen Share: Wired and Wireless Mirroring with smartphone / tablet / PC

￭ USB Support: HD DivX / Office Viewer

￭ HDMI: Supports up to Full HD

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¹Data sourced from PMA Research (Pacific Media Associate Research) from 2008–2014 for LED projectors over 99 lumens.

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LG AKA, THE PHONE WITH A PERSONALITY, NOW AVAILABLE OVERSEAS

From left to right; Eggy, Wooky, Soul and Yo-Yo

Companion Smartphone Lets You Express, Create and Make Your Own Fun

SEOUL, Mar. 19, 2015 — LG Electronics (LG) will begin the first overseas rollout of its fun and customizable AKA smartphone starting in Hong Kong next week followed by China, Taiwan, Singapore and Turkey with additional markets to be announced as they are confirmed. Originally designed for the domestic market, AKA was first introduced to Korean customers at the end of 2014, where it has seen healthy sales and positive customer feedback for its originality and sense of humor.

AKA is available in four different personas, from Eggy in yellow who falls frequently in love, the ever-so-impulsive Wooky in white, the soft-hearted and music-loving Soul in navy and Yo-Yo in pink who is always on a diet. The characters’ personalities are an integral part of each phone as they are woven into wallpapers, widgets and ringtones. In addition to each AKA’s interactive, animated eyes, owners can customize their phones with stickers (provided), markers or paint, for a true DIY experience. This customer-centric thinking helped AKA win an iF Design Award for its unconventional approach to smartphone design.

With a global audience in mind, LG tweaked the AKA lineup by adding an emotional UX element. Some of the additional features include customizable glasses and eyebrows for each pair of eyes. Another unique UX feature is the included Art Toy figurine, which can be digitized and integrated into the phone’s user experience. Snapping a photo of the accompanying figurine with AKA’s Snapshoot tool creates an animated 3D version of the figure that appears alongside selfies. Other camera features come straight from LG’s premium handsets and include Laser Auto Focus, Touch & Shoot and Gesture Shot.

To celebrate AKA’s overseas rollout, LG is collaborating with TUBA Entertainment, the creators of the popular Larva animated series, to produce a new series called Rotary Park. The first episode of Rotary Park will debut on March 20 on YouTube (www.youtube.com/user/TheRotarypark).

“AKA is the first smartphone that gives owners a blank canvas to express their own personalities via a customized user experience,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “AKA is about being creative and never losing sight of the things that make us young and interesting. This is a whole new direction in smartphone UX and we’re excited about where it may take us.”

Key Specifications:

￭ Chipset: 1.2GHz Quad-Core

￭ Display: 5.0-inch HD IPS

￭ Memory: 16GB / 1.5GB RAM / microSD slot

￭ Camera: Rear 8.0MP Laser Auto Focus / Front 2.1MP

￭ Battery: 2,610mAh (removable)

￭ Operating System: Android 4.4 KitKat

￭ Size: 138.7 x 71.9 x 9.9mm

￭ Weight: 135.5g (without font slide cover) / 157g (with front slide cover)

￭ Network: 4G LTE

￭ Connectivity: Wi-Fi / Bluetooth 4.0 / NFC / A-GPS / USB 2.0

￭ Color: White / Yellow / Navy / Pink

￭ Other: Art Toy / Stickers

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LG RECOGNIZED BY UNITED NATIONS FOR EMISSION REDUCTION EFFORTS

Four LG India employees around LG refrigerator acquired CER credits

First in Appliance Industry to Earn CER Credits

for Energy-Efficient Refrigerator Project

SEOUL, Mar. 6, 2015 — LG Electronics (LG) has become the world’s first to receive Certified Emission Reduction (CER) credits in appliance industry, from the Clean Development Mechanism (CDM) project encouraged by the United Nations Framework Convention on Climate Change (UNFCCC).

Established at the Kyoto Protocol, the CDM awards emission-reduction projects in developing countries with CER credits, with each credit equivalent to one ton of CO₂. This cooperative mechanism allows the country or the private sector to meet their Kyoto Protocol targets while contributing to the sustainable development of developing counties through these investments.

In the Indian market, LG acquired CER credits for its enhanced energy efficient refrigerators . The refrigerator project was awarded CER credits equivalent to the amount of reduced energy consumption. LG, which earned approximately seven-thousand tons in CER credit earlier this month, expects to eliminate 5.8 million tons of CO₂for the refrigerator project over the next 10 years. Credits earned through this effort are expected to create as much as EUR 3.1 million (USD 3.4 million) in additional revenue, of which a portion will be donated to assist impoverished women and children in India.

“We are delighted to be able to actively respond to today’s environmental challenges with our innovative products and solutions,” said Choong-hak Lee, executive vice president and head of LG’s corporate social responsibility efforts. “LG is serious about its responsibility to the planet and as a leading global appliance company, we are committed to working with the UNFCCC.”

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LG MUESTRA SUS NOVEDADES DE TELEFONÍA EN MWC 2015

La compañía muestra en la feria su nuevos smartphones, tanto Premium como de gama media, sus wearables y sus servicios de Internet de las Cosas

Barcelona, 2 de marzo de 2015—LG muestra a partir de hoy en el Mobile World Congress, que se inaugura hoy en Barcelona, sus innovaciones en telefonía. Por ejemplo su terminal de gama alta, G Flex2, o sus smartphones de gama media. Bajo el lema “Innovación para una vida mejor”, estos nuevos dispositivos se mostrarán en cuatro diferentes zonas en el stand que LG tiene en la feria y que han sido diseñadas para mostrar la estrategia de LG para el próximo año.

Zona G Flex2 Zone: redefiniendo la curva
El G Flex2es, a día de hoy, el smartphone de LG más avanzado en el mercado. Diseñado con una pantalla curva, que tiene una función tanto ergonómica como estética. Su pantalla Full HD de 5.5 pulgadas mejora la experiencia de visionado gracias a que muestra unas imágenes más reales y vivas. Su rendimiento potente y sus características de experiencia de usuario destacan el liderazgo de LG tanto en diseño como en tecnología.

Zona gama media: El premium asequible
LGmostrará por primera vez sus nuevos smartphones de gama media inspirados en terminales premium y pensados para llegar a un mayor número de usuarios. Los cuatro modelos – Magna, Spirit, Leon y Joy- ofrecen un diseño elegante, pantallas con tecnología in-cell touch, así como funciones de experiencia de usuarios como, por ejemplo, Control por gestos y Vista rápida. Los cuatro nuevos dispositivos estarán disponibles tanto en LTE como en 3G para un equilibrio perfecto entre estilo y facilidad de uso.

Zona Wearables Zone: Harmonía perfecta de moda y tecnología
LGmostrará también, por primera vez en MWC 15, dos nuevos smartwatches. Con un diseño clásico y actual, el LG Watch Urbanerescata la belleza de un reloj de lujo. El LG Watch UrbaneLTE es el primer smartwatch del mundo que ofrece capacidades LTE y NFC. Este dispositivo único puede hacer llamadas VoLTE, así como enviar o recibir datos sin conectarse a un smartphone. El LG Watch Urbane LTE se puede utilizar como un walkie-talkie, gracias a la función push-to-talk (PPT), que se puede conectar con varios usuarios a la vez. Con la tecnología NFC, el LG Watch Urbane LTE permite hacer pagos móviles con los coches inteligentes de hoy y mañana.

Zona IoT: El centro de nuestras vidas móviles
Según el Korea Electronics Technology Institute (KETI), LG cuenta con 139 patentes servicio en IoT, más que ninguna compañía coreana y siendo el cuarto fabricante con el mayor número de patentes en el mundo. Este expertise se mostrará en la Zona IoT en el MWC. En colaboración con la operadora LG U+, la empresa demostrará cómo el G Flex2 puede controlar de forma remota las aplicaciones y los dispositivos en los hogares. Con el G Flex2, se puede monitorizar las casas a través de circuitos cerrados de cámaras cuando los habitantes estén fuera y puedan recibir mensajes de alerta en sus Smartphone si se produce una incidencia. Además, los usuarios pueden chatear por vídeo con otros miembros de la familia que estén en cualquier otra parte de la casa utilizando la red.

Además, LG y Audi demostrarán cómo el IoT puede mejorar la experiencia de conducir con la ayuda del LG Watch Urbane LTE. Con la característica NFC, los conductores pueden abrir y cerrar los vehículos y arrancar el motor desde este reloj. En el futuro, con él se podrá calcular la distancia a un destino, ayudar en la localización del coche aparcado, y activar el control de la climatización desde fuera del automóvil.

“En MWC habrá 170 productos que demuestran la variedad de tecnológica de LG,”destacó Juno Cho, presidente y CEO de LG Electronics Mobile Communications Company. “Desde smartphones a wearables del Internet de las Cosas, que hacen que nos sintamos seguros de no sólo participar, sino además de liderar. Nuestra presencia en Mobile World Congress lo avalará.”
El pabellón de LG en MWC 2015 está ubicado en el Hall 3 de la Fira Gran Via. Para más información sobre la nueva oferta de LG puede visitar www.LGnewsroom.com/MWC2015.

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LG WATCH URBANE LTE

Front view of LG Watch Urban LTE in silver

Perfect Harmony of Fashion and Technology

Chipset: 1.2GHz Qualcomm® SnapdragonTM 400
Operating System: LG Wearable Platform
Display: 1.3-inch P-OLED (320 x 320 / 245ppi)
Network: LTE
Memory: 4GB eMMC / 1GB LPDDR3
Battery: 700mAh
Sensors: 9 Axis / Barometer / PPG / GPS
Connectivity: Wi-Fi 802.11 b, g, n / Bluetooth 4.0LE / NFC
Color: Silver
Other: Dust and Water Resistant (IP67) / Speaker / Microphone

LG PRESENTA SU ÚLTIMO SMARTWATCH, LG WATCH URBANE LTE

With this new wearable you can make calls, send messages and communicate with other devices by voice without using the smartphone

Madrid, February 26, 2015 -LG continues to bet on wireless technology, which is why it has shown the world’s first LTE smartwatch at the Mobile World Congress 2015 (MWC) that took place in Barcelona. The new LG Watch Urbane LTE is a new generation wearable that includes NFC and other new features that have never been offered by this type of devices.

The LG Watch Urbane LTE is LG’s fourth and most ambitious smartwatch. It combines the style and sophistication of an analog clock with the high-tech technology around its 1.3-inch circular P-OLED screen. Beneath its dial and stainless steel body, the LG Watch Urbane LTE houses all the features of a smartphone. You can answer calls and send messages, as with any 4G phone. With mobile network connectivity, this smartwatch also has push-to-talk (PTT) functionality, that is, by pressing a button users can communicate with other devices in the same network as if it were a walkie talkie.

The LG Watch Urbane LTE works with a new operating system for LG wearables, developed specifically for the company’s devices. Beyond the operating system, this smartwatch inherits most of the features of the LG Watch R, including the Always-on environment mode functionality. The new LG Watch Urbane LTE comes equipped with a long-lasting 700mAh battery, which gives it a great autonomy for calls and time of use, it can even stand several days in sleep mode.

“The LG Watch Urbane is an example of the kind of innovation that only leaders in LTE technology can perform,” said Juno Cho, president and CEO of LG Electronics’ mobile telephony division. “This smartwatch opens a new field of possibilities, being the first in this category with LTE connectivity and which really looks like a classic watch, its development fits perfectly within our philosophy of innovating to make people’s lives easier”.

This smartwatch has on the right side of the dial three buttons that allow access to the functions without having to scroll through the menus on the screen. The button above is the access to the quick configuration menu where the user can consult and adjust the use of the battery, the brightness of the screen, the volume or the connection settings. The one in the center changes between the clock interface and a list of installed applications. And the button below is used to go back when you press fast, but if you press it for a long time the emergency functionality is activated by automatically calling any pre-configured number and sending the person’s location.

The LG Watch Urbane LTE stands out for its innovative connectivity options in the wearables market. From the wrist, users will have access to their virtual wallet thanks to NFC technology, which means they can pay for meals, movie tickets and even public transport, without having to look for the wallet in their pocket. With this payment system, not only will it be possible to buy cinema tickets but you can also have a reminder a few hours before.

This smartwatch is also designed for athletes, since it has a heart rate monitor and advanced motion sensors that make it much easier to track physical activity than with a smartphone. In addition to this functionality, the LG Watch Urbane LTE includes features for golf lovers, cyclists or hikers. This wearable has an IP67 certification, which means that it is resistant to dust and water, being able to submerge at a depth of 1 meter of water up to 30 minutes.

LG Watch Urbane adapts to the tastes of each person or the different occasions, since it has a clock interface that allows to change from the bottom of the dial to the hands. For this you can even use photos from a smartphone or tablet.

Technical characteristics

· Processor: 1.2 GHz Qualcomm® Snapdragon ™ 400
· Operating System: LG platform for wearables
· Display: 1.3 inches P-circular OLED (320 x 320 pixels / 245 ppi)
· Network: LTE
· Memory: 4GB eMMC / 1GB LPDDR3
· Battery: 700 mAh
· Sensors: 9-Axis, barometer, GPS and PPG heart rate monitor
· Connectivity: Wi-Fi 802.11 b, g, n / Bluetooth 4.0LE / NFC
· Finishes: Silver
· Water and dust resistant (IP67)
· Others: Speaker and microphone

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LG WATCH URBANE

Contemporary Classic meets Smart

Chipset: 1.2GHz Qualcomm® Snapdragon™ 400
Operating System: Android Wear™
Display: 1.3-inch P-OLED Display (320 x 320, 245ppi)
Size: 45.5 x 52.2 x 10.9mm
Memory: 4GB eMMC / 512MB LPDDR2
Battery: 410mAh
Sensors: 9-Axis (Gyro / Accelerometer / Compass) / Barometer / PPG (Heart Rate Sensor)
Colors: Gold / Silver
Other: Dust and Water Resistant (IP67)

CARACTERÍSTICAS PREMIUM, SEÑAS DE IDENTIDAD DE LOS NUEVOS SMARTPHONES DE LG DE GAMA MEDIA

Los nuevos terminales, que llegan en versiones 3G y LTE, permiten un agarre más cómodo, disponen de pantallas con tecnología In-Cell y ofrecen una experiencia de usuario intuitiva

Madrid, 23 de febrero de 2015—LG mostrará en la feria Mobile World Congress (MWC) su nueva gama de smartphones de gama media. Unos modelos que destacan por sus precios ajustados, así como por unas características y un diseño generalmente reservado a los terminales premium.

La nueva línea de LG se compone de cuatro smartphones de gama media: Magna, Spirit, Leon y Joy. Los nuevos dispositivos combinan hardware con experiencia de cliente y elementos de diseño propios de terminales de gama alta. Con estos dispositivos, LG alcanza el equilibrio entre estilo y comodidad. En este sentido, el LG Magna y el LG Spirit han sido diseñados con forma curva para que su agarre con una mano sea más cómodo. Con una curva de 3000 mm estos dispositivos destacan por una apariencia más elegante.

Como parte de la estrategia de LG para llegar a un mayor número de consumidores ofreciendo smartphones para diferentes redes, los cuatro nuevos dispositivos estarán disponibles en versión LTE y en 3G. Las versiones LTE y 3G de cada uno de los modelos son casi idénticos y se diferencian por su carcasa trasera. Mientras que las versiones LTE tienen una trasera metálica, los modelos 3G cuentan una carcasa trasera de plástico estampado.

El LG Magna, que significa “máximo” en latín, cuenta con un chipset de cuatro núcleos y una pantalla táctil de 5 pulgadas con tecnología In-cell touch. Unas características generalmente reservadas a smartphones de gama alta. Con una cámara principal de 8 megapíxeles y una frontal de 5 megapíxeles, el LG Magna se ha diseñado para hacer selfies de gran calidad. Además, su batería extraíble de 2,540mAh permite un uso intenso durante todo el día.
El LG Spirit, que encarna el espíritu innovador de LG, cuenta con una pantalla táctil de 4.7 pulgadas y una cámara de 8 megapíxeles. Su tecnología In-cell touch hace que parezca un terminal más fino, a la vez que se maximiza el área de la pantalla y se reducen los marcos. Al traer las imágenes más cerca a la pantalla, las pantallas in-cell touch ofrecen una mayor sensibilidad favoreciendo un reconocimiento táctil más rápido, mejor visibilidad al aire libre e imágenes más nítidas

El LG Leon, “lion” en latín, cuenta con una pantalla de 4.5 pulgadas en un formato compacto y elegante. Por último, el más pequeño de la gama, el LG Joy, que entra en cualquier bolsillo, destaca por una pantalla de 4 pulgadas y por ofrecer grandes momentos de ocio y diversión.

Con esta nueva gama, LG populariza características de experiencia de usuario que estaban reservadas a terminales de gama alta. Por ejemplo, Gesture Shot permite hacer selfies con sólo mover una manopara iniciar una cuenta atrás de tres segundos. Además, LG ha ampliado la distancia desde el que la cámara puede reconocer gestos. En este sentido se ha ampliado a 1.5 metros para facilitar el uso de los palos de selfie. Glance View, que se presentó por primera vez con el LG G Flex2, permite un rápido acceso a información de interés. Por ejemplo, la hora, mensajes recientes o llamadas perdidas. Todo ello con un movimiento descendente por la pantalla, incluso cuando ésta esté apagada.

“Con esta nueva gama media, LG sigue ofreciendo smartphones sorprendentes a un precio muy competitivo”,afirma Juno Cho, presidente y CEO de la división de telefonía móvil de LG Electronics. “Para millones de consumidores el factor de compra no es su rapidez o su tamaño, sino el equilibrio entre esas características. Con estos nuevos terminales, esperamos que cada vez más personas confíen en LG”.

Los modelos de esta nueva serie de gama media empezarán a comercializarse esta semana en determinados mercados. Las personas que asistan al MWC 2015 podrán verlos y probarlos en el stand de LG (Hall 3) de Fira Gran Vía en Barcelona.

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Epilogue of MWC 2015

https://www.youtube.com/watch?v=5eY9g1GErk4&feature=youtu.be

Here’s an easy all-in-one view of the LG Mobile product lineup for this year’s MWC! Check out the epilogue, plus behind-the-scenes extras, of LG Mobile at the MWC 2015.
Hope you enjoy the fun, final moments with us and see you again next year!

MWC 2015 : 2nd-5th March 2015 @ Barcelona, Spain.

For more information on LG and the MWC 2015, visit:
http://plus.google.com/+LGMobileHQ
http://www.facebook.com/LGMobile
http://instagram.com/lgmobileglobal

LG PRESENTARÁ EN MWC 15 EL LG WATCH URBANE, UN NUEVO SMARTWATCH QUE COMBINA DISEÑO CLÁSICO CON LAS MEJORES PRESTACIONES

Con este nuevo dispositivo hecho de metal, LG continúa su apuesta por crear wearables que se vean y se lleven como accesorios para el día a día

Madrid, 18 de febrero de2015—LG presentará en el Mobile World Congress 2015 (MWC) el LG Watch Urbane. Este nuevo wearable, el primero que LG fabrica en metal con Android Wear, está pensado para las personas que disfrutan de la última tecnología y los relojes clásicos.

El LG Watch Urbane sigue los pasos de su antecesor, el LG Watch R, que salió al mercado el pasado octubre y fue el primer smartwatch con pantalla circular de P-OLED. El LG Watch Urbane, a diferencia del LG Watch R que estaba diseñado para usuarios activos, es más distinguido y gracias a su contorno más delgado se adapta mejor a las muñecas de hombres y mujeres. Su diseño, que recuerda a los relojes de alta gama clásicos, destaca por su comodidad para el día a día y características de última generación.

El LG Watch Urbane cuenta también con una pantalla circular hecha de P-OLED pero, a diferencia del anterior modelo, tiene un engarzado más estrecho que hace de este smartwatch un complemento a la hora de vestir. En este sentido, viene equipado de serie con una correa de cuero que combina a la perfección con su cuerpo de acero inoxidable. Esta correa puede sustituirse por cualquiera de medidas estándar (22mm), lo que permite personalizar este gadget en función de los gustos de cada uno. Disponible en dos acabados: plata pulida y oro, este smartwatch funciona con una interfaz de usuario táctil muy intuitiva y es compatible con smartphones con Android 4.3 o superior.

El LG Watch Urbane hereda algunas de las funcionalidades de su predecesor como el monitor de ritmo cardiaco pensado para medir el pulso durante las actividades físicas. Además cuenta con el modo ambiente Always-on que muestra la hora en la pantalla en un tono tenue para ahorrar batería y mejorar el rendimiento de la misma.

“La combinación de especificaciones tecnológicas y diseño del nuevo LG Watch Urbane lo convierte en un smartwatch perfecto para alternar con nuestros Watch y Watch R, que son dispositivos más orientados a realizar actividades deportivas”,afirma Juno Cho, presidente y CEO de la división de telefonía móvil de LG Electronics. “LG Watch Urbane es una parte importante de nuestra estrategia de diseño de wearables que se vean y se lleven como accesorios para el día a día y no como dispositivos tecnológicos”.

Este dispositivo se podrá ver en el stand de LG del MWC 2015, y próximamente se anunciará su precio y disponibilidad en España.

Características técnicas

· Procesador: 1,2 GHz Qualcomm® Snapdragon™ 400
· Sistema Operativo: Android Wear™
· Pantalla: 1,3 pulgadas P-OLED circular (320 x 320 pixels / 245 ppi)
· Tamaño: 45,5 x 52,2 x 10,9 mm
· Memoria: 4GB eMMC / 512GB LPDDR2
· Batería: 410 mAh
· Sensores: 9-Axis (Giróscopo / Acelerómetro / Brújula), barómetro y monitor de ritmo cardiaco PPG
· Acabados: Oro / Plata pulida
· Resistente al agua y al polvo (IP67)

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LG G Flex2 Zone

Front view of LG's G Flex2 smartphone facing 15 degrees to the left

Refine the Curve

Chipset: Qualcomm® Snapdragon™ 810 processor with 2.0GHz 64-bit Octa-Core CPU
Display: 5.5-inch Full HD Curved P-OLED (1080 x 1920 pixels / 403 ppi)
Memory: 16/32GB eMMC ROM / 2GB DDR4 RAM / microSD slot (up to 2TB)
Camera: Rear 13.0MP with OIS+ with Laser Auto Focus / Front 2.1MP
Battery: 3,000mAh (embedded)
Operating System: Android 5.0 Lollipop
Size: 149.1 x 75.3 x 7.1-9.4mm
Weight: 152g
Color: Platinum Silver / Flamenco Red

LG G3 NAMED BEST SMARTPHONE, LG URBANE SMARTWATCHES TAKE HOME 9 AWARDS AT MWC 2015

Company Recognized as Mobile Industry Leader

at 20th Annual Global Mobile Awards

BARCELONA, Mar. 5, 2015 — The LG G3 smartphone from LG Electronics (LG) was named Best Smartphone of the Year by the GSMA at the Global Mobile Awards during Mobile World Congress 2015 for its quality, variety of useful features and ease of use. Additionally, the LG Watch Urbane and LG Watch Urbane LTE won nine awards at the show from various top-tier media outlets.

“Since launch, the LG G3 has been critically acclaimed, carried by over 170 partners across the globe and its success has largely contributed to the 16 percent increase in annual global revenue,” said the GSMA in its award announcement. “It delivers an easy-to-use, intuitive user experience with its 5.5-inch Quad HD Display and 13-megapixel OIS+ camera with Laser Auto Focus. It is also packed with innovations such as Smart Keyboard, Gesture for Selfie, Flash for Selfie and Knock Code™ to offer a simply convenient, simply clever and simply safer user experience.”

On the smartwatch front, the LG Watch Urbane and the LG Watch Urbane LTE were both named the best smartwatch of this year’s show by a number of prominent technology media outlets. The LG Watch Urbane was chosen by Android Authority, Android Central, PC Pro and Ubergizmo for its classical and cosmopolitan design with analogue flavor. The world’s first LTE smartwatch, LG Watch Urbane LTE, received best-of-show recognition from Android Central, AndroidPIT, Digital Trends, Expert Reviews and TechnoBuffalo. It was recognized by a number of the awardees for being the first smartwatch to include an NFC-based payment feature and the most powerful battery in the industry.

“We are honored that so many organizations recognized the effort that went into developing the LG G3 and Urbane smartwatches,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “We will continue to innovate and perfect our premium smartphones and wearable devices to improve the lives of our customers.”

The LG Watch Urbane and LG Watch Urbane LTE can be seen firsthand in LG’s booth during MWC 2015, located in Hall 3 of Fira Gran Via. For more information on LG’s products at MWC 2015, visit www.LGnewsroom.com/MWC2015.

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LG Newsroom