We use cookies to offer you a convenient web browsing experience, to suggest personalized ads for you, and to keep improving functions through traffic analysis.
By clicking on ‘ACCEPT ALL’, you consent to our use of cookies. Click ‘Cookie Settings’ to choose whether to accept or disable certain cookies.
To find out more, please read our Privacy Policy.|
Cookie Setting
These cookies enable us to show you ads and other content that we think is most attuned to your interests and digital behavior.
These cookies allows our website to keep improving functions through website traffic analysis and to suggest personalized content for you.
These cookies are used to provide you with convenient functions, such as product reviews and product video playback, during your web browsing.
https://www.youtube.com/watch?v=NaBbK4uAtwc&feature=youtu.be
The world’s greatest mobile event, Mobile World Congress(MWC) 2015 is being hosted at Barcelona.
To find out LG’s latest products, watch the full video of LG Mobile Press Conference.
MWC 2015 : 2nd-5th March 2015 @ Barcelona, Spain.
For more information, visit:
http://plus.google.com/+LGMobileHQ
http://www.facebook.com/LGMobile
http://instagram.com/lgmobileglobal
https://www.youtube.com/watch?v=ei-lcmwSif4&feature=youtu.be
No time for the full version? Then check out the highlight video of the MWC 2015 LG Mobile Press Conference.
MWC 2015 : 2nd-5th March 2015 @ Barcelona, Spain.
For more information, visit:
http://plus.google.com/+LGMobileHQ
http://www.facebook.com/LGMobile
http://instagram.com/lgmobileglobal
https://www.youtube.com/watch?v=sYrWbPs0itA&feature=youtu.be
Take a peek at the LG Mobile booth and see what’s going on at the MWC 2015, Barcelona!
MWC 2015 : 2nd-5th March 2015 @ Barcelona, Spain.
For more information on LG and the MWC 2015, visit:
http://plus.google.com/+LGMobileHQ
http://www.facebook.com/LGMobile
http://instagram.com/lgmobileglobal
LG’s Products Featured in Italdesign Giugiaro’s Gea Concept Car
at Geneva International Motor Show
SEOUL, Mar. 3, 2015 — LG Electronics (LG) is showcasing its various automotive products at the 85th Geneva International Motor Show in Geneva, Switzerland from March 3-15. In collaboration with top automotive design studio Italdesign Giugiaro, LG has contributed several of its products and technologies for the Gea concept car.
LG has supplied all in-car displays for the Gea. A 12.3-inch full HD IPS display, which handles instrument control and displays other information, is located at the center and on the passenger side of the car. In addition, there is a 6-inch curved HD Plastic OLED (P-OLED) display in the front and rear console.
LG’s technology is not limited to the inside as the company’s Surface Illumination (SI) LED technology decorates the tail lamp. Also, there are three rear cameras replacing conventional mirrors which can be seen only when they are being used.
The Gea is also compatible with LG’s latest smartwatch, the LG Watch Urbane LTE, which was newly introduced at the Mobile World Congress (MWC) 2015 in Barcelona. Through an exclusive app, the LG Watch Urbane LTE can get feeds and other information from the car, as well as be used to open and close the car’s door.
“I believe this collaboration is very meaningful for LG,” said Woo-jong Lee, president and CEO of LG Electronics Vehicle Components Company. “While cooperating with a firm as globally known as Italdesign Giugiaro, the partnership will definitely help LG to better understand smart cars, which will become more and more important market in the future.”
# # #
https://www.youtube.com/watch?v=w2h-ZtMjuKk&feature=youtu.be
Unveiling all features of the genuine smart piece. Call receiving, activity tracking, music control, schedule reminder and SNS notifications all crafted in a luxurious lining for a better, innovative living.
MWC 2015 : 2nd-5th March 2015 @ Barcelona, Spain.
For more information on MWC 2015 and our new products, visit :
http://plus.google.com/+LGMobileHQ
http://www.facebook.com/LGMobile
http://instagram.com/lgmobileglobal
Four Distinct Booth Zones to Showcase Premium and
Mid-Range Smartphones, Wearables and IoT Services
BARCELONA, Mar. 2, 2015 — At this year’s Mobile World Congress (MWC) opening today in Barcelona, LG Electronics (LG) is showcasing a diverse collection of mobile innovations including the intriguing G Flex2, premium wearable devices and a new mid-range smartphone lineup. Under the theme of Innovation for a Better Life, these new products will be displayed in four distinct zones designed to represent LG’s strategy for the year ahead.
G Flex2 Zone: Redefining the Curve
The G Flex2 is LG’s most advanced smartphone on the market today, designed with a curved display that is both ergonomic and aesthetic. The 5.5-inch Full HD display adds excitement to the viewing experience by providing realistic and crisp images. Powerful performance and intuitive UX features round out the smartphone highlighting LG’s leadership in both design and the technology.
Mass-tier Lineup Zone: Affordable Premium
LG will unveil for the first time its new lineup of mid-range smartphones that are designed to bring the benefits and features of premium handsets to a broader range of consumers. All four models — Magna, Spirit, Leon and Joy — offer premium designs, in-cell touch displays and UX features of the G Series such as Gesture Shot and Glance View. The four devices will be available in both LTE and 3G versions for a perfect balance in style and usability.
Wearables Zone: Perfect Harmony of Fashion and Technology
LG will be showing two new smartwatch-styled wearable devices for the first time at MWC 2015. With a classical and cosmopolitan design, the LG Watch Urbane recaptures the beauty of a luxury timepiece. The LG Watch Urbane LTE is the world’s first smartwatch to offer LTE and NFC capabilities. This unique device can make VoLTE calls or send and receive data without connecting to a smartphone. And the LG Watch Urbane LTE can function as a walkie-talkie with its push-to-talk (PPT) feature to connect to multiple parties simultaneously. And with NFC, LG Watch Urbane LTE can make mobile payments and connect with today and tomorrow’s smart cars.
IoT Service Zone: Center of Our Mobile Lives
According to the Korea Electronics Technology Institute (KETI), LG Electronics filed 139 patents in the IoT space, the most of any Korean company and the fourth highest number of patents globally. LG’s expertise will be demonstrated in its IoT Service Zone at MWC. In collaboration with its sister carrier company LG U+, LG will show how G Flex2 can remotely control appliances and devices in today’s home. Through the G Flex2, residents can monitor their homes via closed circuit cameras when away and receive alerts via a smartphone message if there is an intrusion. Customers can also video chat with other family members in other parts of the house using the home network.
What’s more, LG and Audi will demonstrate how IoT can make the driving experience more convenient with help from LG Watch Urbane LTE. Using the NFC feature, drivers can lock and unlock their vehicles and start the engine from the watch. In the future, the LG watch will be able to calculate the remaining distance to a destination, provide directions and distance to the parked car as well as activating the climate control settings from outside the automobile.
“We are excited about this year’s MWC where we’ll be introducing a strong lineup of 170 products that represent LG’s varied technological interests,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “From smartphones to wearables to the Internet of Things, we are confident in our ability to not only participate, but to lead. Our presence here at Mobile World Congress will demonstrate that.”
LG’s booth at MWC 2015 is located at Hall 3 of Fira Gran Via. For more information about LG’s newest offerings, please visit www.LGnewsroom.com/MWC2015.
# # #
Make Calls, Send Messages and Get Push-to-Talk
Capability All Without a Smartphone
SEOUL, Feb. 26, 2015 — In another example of its wireless expertise, LG Electronics (LG) will be unveiling the world’s first LTE-enabled smartwatch to Mobile World Congress (MWC) next week in Barcelona, Spain. The LG Watch Urbane LTE, a next-generation wearable watch, will also include NFC and a host of other features that have never been offered before on a smart device for the wrist.
As the fourth smartwatch from LG, the LG Watch Urbane LTE is the most ambitious. It offers the style and sophistication of a real analog watch and adds to this the highest level of micro-technology centered around a 1.3-inch Plastic-OLED display. Under the P-OLED display, the LG Watch Urbane LTE packs all the communication capabilities of a smartphone in a polished, metal wristwatch. Like any 4G phone, it can make and answer calls as well as send and receive text messages. With carrier support, the smartwatch offers push-to-talk (PTT) capability with other devices on the same cellular network so customers can use their LG Watch Urbane LTE as a walkie-talkie with unlimited range to talk to multiple parties at the same time.
At the core of the LG Watch Urbane LTE is the all new LG Wearable Platform operating system, developed specifically for the company’s proprietary wearable products. Beyond the OS, the smartwatch carries over most of the features of the acclaimed LG G Watch R, including a display with always-on ambient mode. Paired with the category’s largest 700mAh battery, the LG Watch Urbane LTE delivers impressively long talk and use times and can go for days in standby mode.
Three physical buttons on the right side of the smartwatch allows for easy access to a number of functions without having to swipe through multiple menu screens. The top button accesses the Quick Setting menu where the user can check and adjust battery usage, brightness, volume and connection settings. The main center button switches between the watchface and list of installed apps. The bottom button acts as the “Back” function when depressed quickly but becomes a safety beacon when long-pressed, automatically dialing any preset phone number as well as sending the location coordinates of the wearer.
The connectivity options offered by the LG Watch Urbane LTE is light years beyond the competition. NFC technology means wearers will have a virtual wallet on their wrist at all times. Users can make payments for meals, movie tickets and even transit fares faster and easier with their LG Watch Urbane LTE without ever taking out their wallets. Imagine being able to purchase movie tickets with the LG Watch Urbane LTE and then receiving a reminder of the movie a few hours in advance, all based on the payment information.
Even with all this technology, the LG Watch Urbane LTE isn’t afraid to be get physical. A built-in heart rate monitor and advanced motion sensors make tracking fitness goals easier than with a smartphone. In addition to the standard fitness coach, the LG Watch Urbane LTE also includes specialized features for golfers, cyclists and hikers. IP67 dust and waterproofing certification means the watch can be submerged in a meter of water for up to 30 minutes, making it safe for showers and exposure to perspiration.
Whether working out or working a room, access to several thousand watchfaces ensures that the LG Watch Urbane LTE can always be personalized to suit one’s taste and style of the moment, from the shape of the watch hands to the background, which can even be customized using photographs from a smartphone or tablet.
“The LG Watch Urbane LTE is an example of the kind of innovation that’s possible when you’re the industry leader in LTE technology,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “This smartwatch breaks new ground with the world’s first LTE connectivity and the real-watch styling of a high-end modern classic watch. It embodies our philosophy, innovation for a better life.”
Key Specifications:
￭ Chipset: 1.2GHz Qualcomm® SnapdragonTM 400
￭ Operating System: LG Wearable Platform
￭ Display: 1.3-inch P-OLED (320 x 320 / 245ppi)
￭ Network: LTE
￭ Memory: 4GB eMMC / 1GB LPDDR3
￭ Battery: 700mAh
￭ Sensors: 9 Axis / Barometer / PPG / GPS
￭ Connectivity: Wi-Fi 802.11 b, g, n / Bluetooth 4.0LE / NFC
￭ Color: Silver
￭ Other: Dust and Water Resistant (IP67) / Speaker / Microphone
# # #
https://www.youtube.com/watch?v=IAoZlV10Czc&feature=youtu.be
Here’s the story movie for the LG G Flex2. With the G Flex2, LG has improved upon its predecessor in every way possible with a more advanced design, faster performance and most importantly, greater convenience. This movie will unveil the behind the scenes of its innovative design, powerful performance and intuitive user experience.
MWC 2015 : 2nd-5th March 2015 @ Barcelona, Spain.
For more information on MWC 2015 and our new products, visit :
LG Mobile: http://www.facebook.com/LGMobile
Experience a Smartphone That is Truly Ahead of the Curve
SEOUL, Feb. 25, 2015 — With the world’s largest mobile industry event, Mobile World Congress (MWC), set to begin next week in Barcelona, LG Electronics (LG) today announced the global rollout of its eagerly anticipated curved smartphone, G Flex2. Major carriers in the United States, Hong Kong, Singapore, France, Germany and the U.K. will be among the first to offer the G Flex2 to lucky customers while key markets in North and South America, Europe and Asia will announce the start of sales in the weeks following MWC.
Since its unveiling in January at CES 2015, the G Flex2 has garnered much acclaim for its stylish looks, nimble performance and UX features optimized for its unique form factor. It was one of the most talked about new products at CES, scooping up a trove of best-in-show accolades. Set within the G Flex2’s contoured shape is a 5.5-inch Full HD Plastic-OLED display that delivers an incredibly sharp and vivid viewing experience from every angle while providing a sleeker look with enhanced durability. Improvements continue below the surface where an Octa-Core Qualcomm® Snapdragon™ 810 processor delivers performance as impressive as the phone’s design. Its Self Healing back cover now heals everyday scratches in just 10 seconds and the smartphone’s Fast Charge feature charges the 3000mAh battery to almost 50 percent in a little over half an hour.
To create a better user experience, the G Flex2 offers an upgraded Gesture Shot which makes it easier than ever to take selfies with just a hand gesture. LG has extended the distance from which the camera can recognize one’s hand to 1.5 meters, perfect for today’s popular selfie sticks. The new Gesture View makes it convenient to check one’s last shot immediately after taking a photo and Glance View displays key information such as time, recent messages or missed calls with a downward swipe of the curved screen even while the display is off.
“The G Flex2 shows the world that there’s still room for design innovation in today’s smartphones beyond just metal frames and larger displays,” said Juno Cho, president and CEO of the LG Electronics Mobile Communications Company. “We think the G Flex2 is the perfect example of form and function coming together beautifully. It’s a smartphone that people simply won’t be able to take their eyes off of.”
Please visit https://www.youtube.com/watch?v=IAoZlV10Czc&feature=youtu.be to view the behind-the-story video of the one and only LG G Flex2.
Key Specifications (may vary depending on market):
￭ Chipset: Qualcomm® Snapdragon™ 810 processor with 2.0GHz 64-bit Octa-Core CPU
￭ Display: 5.5-inch Full HD Curved P-OLED (1080 x 1920 pixels / 403 ppi)
￭ Memory: 16/32GB eMMC ROM / 2GB DDR4 RAM / microSD slot (up to 2TB)
￭ Camera: Rear 13.0MP with OIS+ with Laser Auto Focus / Front 2.1MP
￭ Battery: 3,000mAh (embedded)
￭ Operating System: Android 5.0 Lollipop
￭ Size: 149.1 x 75.3 x 7.1-9.4mm
￭ Weight: 152g
￭ Network: 4G LTE / HSPA+ 21/42 Mbps
￭ Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth Smart Ready (Apt-X) 4.1 / NFC /
SlimPort / A-GPS / Glonass / USB 2.0
￭ Color: Platinum Silver / Flamenco Red
￭ Other: Gesture Shot / Gesture View / Glance View
# # #
Strategy Focuses on New TV Products with Extraordinary Picture Quality
SEOUL, Feb. 24, 2015 — LG Electronics (LG) today unveiled its 2015 global TV lineup in Seoul, announcing at the same time its DUAL PREMIUM strategy to focus on the premium TV market with its new TV lineup. With its DUAL PREMIUM strategy, LG is confident it can secure a leading position in the global premium TV market with OLED TVs while simultaneously expanding the size of the premium TV segment to create more opportunities for its new PRIME UHD TVs.
Whole New Level of Display with Perfect Black, Perfect Color
LG unveiled a slate of new OLED TV units, including 55-, 65-, and 77-inch models with curved and flat screens. The company also introduced its ABCD concept to encapsulate the main benefits of the company’s cutting-edge OLED display technologies:
￭ Angle (A) : LG OLED TVs assure that even viewers sitting off-center will enjoy exceptional picture quality.
￭ Black (B) and Color (C) : The OLED lineup incorporates several advanced display features, including LG’s proprietary WRGB OLED technology. This ensures images are rendered with perfect blacks, striking colors and infinite contrast ratio.
￭ Design (D) : LG’s Art Slim design philosophy focuses on creating the slimmest TV possible while keeping the overall aesthetic simple and clean.
With a winning combination of superior display technologies, LG’s OLED TV won the Best of CES award in the TV Product Category in January. As more and more high quality content becomes available, LG expects sales of its stunning OLED TV to grow as more discerning viewers look for higher quality products in which to view the content. With this in mind, LG plans to expand its OLED TV lineup in Korea from five to ten models to provide consumers with a greater selection of premium TV products.
PRIME UHD TV with Every Color Comes Alive
LG’s PRIME UHD TV, which is a tier above the company’s ULTRA HD TV, boasts features such as ColorPrime technology, ULTRA Luminance, 4K In-Plane Switching (IPS) panel and Prime Mastering Engine to offer a truly premium, cinema-like experience. LG’s ColorPrime technology magnifies the range of colors that can be displayed on screen by utilizing different LED phosphor colors, creating greater image depth and realism. ULTRA Luminance technology continuously analyzes the brightest and darkest parts of the displayed content in order to improve brightness and resolution. Equipped with LG’s 4K IPS panel, the TV renders detailed images at extremely wide viewing angles. What’s more, the Prime Mastering Engine optimizes the settings of the TV to boost picture quality to premium levels.
In addition, LG’s PRIME UHD TV (Model 55UF9500) comes with the stunningly thin 8.5mm UltraSlim Design display in an industry where competing displays are between 40 and 50mm in depth. LG’s integrated Auditorium Stand matches the metallic finish on the bezel around the screen. The stand also complements the centralized Harman / Kardon sound system by functioning as a sound reflector.
Outstanding User Experience via webOS 2.0
LG’s new webOS 2.0 Smart TV platform is an upgraded version of the company’s highly successful original webOS user interface. WebOS was originally designed under the “Make TV Simple Again” concept in an effort to counter the growing frustration with overly complex TV menu systems. Smart TVs equipped with webOS have been forecasted to top one million in unit sales within the first half of 2015.
“We’re excited to be introducing a comprehensive range of distinctive TV products that deliver stunning picture quality to communicate what we mean by premium,” said Brian Kwon, president and CEO of LG Electronics Home Entertainment Company. “LG OLED TVs and PRIME UHD TVs reinforce the brand as synonymous with picture quality. With these unparalleled home entertainment solutions, LG is finding itself in a very favorable position as the premium TV market leader.”
The company will launch its premium TVs in overseas markets beginning at the end of March.
# # #
https://www.youtube.com/watch?v=6tdfW8dnifk&feature=youtu.be
CONTEMPORARY AND CLASSIC UNITE.
Here’s the official trailer for the LG Watch Urbane. A full-metal entity furnished with the most meticulously crafted gold and silver linings, the LG Watch Urbane will bring endless beauty, long-lasting ingenuity and essence of luxury to your life.
MWC 2015 : 2nd-5th March 2015 @ Barcelona, Spain.
For more information, visit:
http://plus.google.com/+LGMobileHQ
http://www.facebook.com/LGMobile
http://instagram.com/lgmobileglobal
Better Grip, In-Cell Touch Display and Intuitive UX Offered in
LG’s New Range of Mass-Tier 3G and LTE Smartphones
SEOUL, Feb. 23, 2015 — At this year’s Mobile World Congress (MWC), LG Electronics (LG) will unveil a new line of exceptional smartphones at exceptional prices with the introduction of mid-range handsets with design elements and features usually reserved for premium models.
LG’s new lineup of four mid-range smartphones — Magna, Spirit, Leon and Joy — builds on LG’s design language to bring optimized performance and effortless user experience to a broader range of consumers. By combining the most essential hardware with LG’s premium design elements and user experience, LG has created the perfect balance of style and usability. The LG Magna and LG Spirit are designed to fit more comfortably in palm of one’s hand with its gently curved design while their displays are distinguished by a subtle 3000mm radius curve for a sleeker, more attractive profile.
The four devices will be available in both LTE and 3G versions, consistent with LG’s strategy to expand its appeal in the mass-tier segment with different products for different networks. The LTE and 3G versions of each model share nearly identical design cues with metal looking back covers distinguishing the LTE models while the 3G devices feature patterned plastic back covers.
The LG Magna, which means “ultimate” in Latin, features a 5-inch in-cell touch display, normally offered only in premium smartphones, and a Quad-Core chipset. With an 8-megapixel main camera and 5-megapixel front shooter, the LG Magna was designed with high quality selfies in mind. A class leading 2,540mAh removable battery keeps the Magna running all day even with heavy use.
The LG Spirit, which embodies the spirit of LG’s innovations, features a 4.7-inch in-cell touch display and an 8-megapixel camera. In-cell touch technology makes the phones look slimmer while maximizing their display areas and minimizing the bezels. By bringing images closer to the screen, in-cell touch displays offer improved sensitivity with faster touch recognition, better outdoor visibility and crisper images.
The LG Leon, “lion” in Latin, offers a 4.5-inch display in a compact, premium-looking body. The smallest of the group, LG Joy, has a 4-inch display and delivers pure enjoyment in a smartphone that fits in any pocket.
With the new mid-range lineup, LG is carrying over popular UX features originally designed for its premium smartphones. Gesture Shot makes it easy to take great selfies with a simple hand gesture that starts a three-second countdown. LG has extended the distance from which the camera can recognize gestures to1.5 meters to accommodate popular selfie sticks. Glance View, which debuted on the G Flex2, lets users quickly access key information such as time, recent messages or missed calls with a simple downward swipe of the screen, even while the display is off.
“LG’s new mid-range collection continues our legacy of offering amazing smartphones at reasonable prices,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “For millions of consumers around the world, the deciding factor on which smartphone to buy isn’t how fast or how big it is but how balanced it is. With our new mid-range smartphones, more and more customers will be looking to LG for their next handsets.”
LG’s new mid-range collection will begin its global rollout this week in select markets. Visitors to MWC 2015 will be able to experience all of LG’s newest products firsthand at LG’s booth in Hall 3 of Fira Gran Via.
LG Magna Specifications:
| Display | 5.0-inch HD (294 ppi) |
| Chipset | 1.2GHz or 1.3GHz Quad-Core* |
| Camera | Rear 8MP / Front 5MP |
| Memory | 8GB / 1GB |
| Battery | 2,540mAh (removable) |
| OS | Android 5.0 Lollipop |
| Network | LTE Cat. 4 / HSPA+ 21Mbps |
| Size | 139.7 x 69.9 x 10.2mm |
LG Spirit Specifications:
| Display | 4.7-inch HD (312 ppi) |
| Chipset | 1.2GHz or 1.3GHz Quad-Core |
| Camera | Rear 8MP or 5MP* / Front 1MP |
| Memory | 8GB / 1GB |
| Battery | 2,100mAh (removable) |
| OS | Android 5.0 Lollipop |
| Network | LTE Cat. 4 / HSPA+ 21Mbps |
| Size | 133.3 x 66.1 x 9.9mm |
LG Leon Specifications:
| Display | 4.5-inch FWVGA (220 ppi) |
| Chipset | 1.2GHz or 1.3GHz Quad-Core |
| Camera | Rear 8MP or 5MP* / Front VGA |
| Memory | 8GB / 1GB |
| Battery | 1,900mAh (removable) |
| OS | Android 5.0 Lollipop |
| Network | LTE Cat. 4 / HSPA+ 21Mbps |
| Size | 129.9 x 64.9 x 10.9mm |
LG Joy Specifications:
| Display | 4.0-inch WVGA (233 ppi) |
| Chipset | 1.2GHz Quad-Core / 1.2GHz Dual-Core* |
| Camera | Rear 5MP / Front VGA |
| Memory | 8GB or 4GB* / 1GB or 512MB* |
| OS | Android 5.0 Lollipop / Android 4.4 KitKat |
| Battery | 1,900mAh (removable) |
| Network | LTE Cat. 4 / HSPA+ 21Mbps |
| Size | 122.7 x 64.0 x 11.9mm |
* Depending on market.
# # #
Elegant, Full Metal Smartwatch from LG Coming to MWC 2015
SEOUL, Feb. 16, 2015 — LG Electronics (LG) will unveil its first all-metal luxury Android Wear device, LG Watch Urbane, at Mobile World Congress (MWC) 2015. As its name suggests, the smartwatch is designed for a sophisticated and cosmopolitan wearer that delivers unparalleled technology and performance. LG Watch Urbane is the perfect device for wearers looking to add both style and high-tech flare to their everyday lives.
The LG Watch Urbane follows closely in the footsteps of the LG G Watch R, the first smartwatch with a full circular Plastic OLED (P-OLED) display, which LG launched in October 2014. While the LG G Watch R was designed with the active user in mind, the LG Watch Urbane is more formal with a thinner profile making it perfect for either men or women. Resembling a luxury timepiece, LG combined a classic design and innovative features to add style and convenience to everyday life while raising the already high standards set by its predecessor.
The LG Watch Urbane is crafted around the same 1.3-inch full circle P-OLED display as the LG G Watch R but features a narrower bezel that gives it sleeker lines. The LG Watch Urbane has all of the hallmarks of a fine watch, making it the perfect fashion accessory. Its stainless steel body is available in polished silver and gold finish and is complemented by a beautifully stitched natural leather strap for a more classic look. The strap can be replaced with any 22mm wide band to suit the occasion or the wearer’s mood. Powering all of this is an intuitive touch-based user interface that makes the LG Watch Urbane compatible with smartphones running Android 4.3 and above.
Like the G Watch R, LG’s latest Android Wear device includes a photoplethysmography (PPG) sensor that can measure a wearer’s heart rate and average pulse during exercise. Always-On ambient mode shows the time on the display at all times in dimmed mode, saving battery life.
“The LG Watch Urbane’s classic design and smart features make it the perfect smartwatch to complement our G Watch and G Watch R, which were designed as more casual and active devices,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “LG Watch Urbane is an important part of our strategy to develop wearable devices that are worn and viewed as everyday accessories, not electronic gadgets.”
Additional details including price will be announced in local markets at the time of availability.
Key Specifications:
￭ Chipset: 1.2GHz Qualcomm® Snapdragon™ 400
￭ Operating System: Android Wear™
￭ Display: 1.3-inch P-OLED Display (320 x 320, 245ppi)
￭ Size: 45.5 x 52.2 x 10.9mm
￭ Memory: 4GB eMMC/ 512MB LPDDR2
￭ Battery: 410mAh
￭ Sensors: 9-Axis (Gyro / Accelerometer / Compass) / Barometer /
PPG (Heart Rate Sensor)
￭ Colors: Gold / Silver
￭ Other: Dust and Water Resistant (IP67)
# # #
Aiming to Raise Worldwide Profile of Cricket in Exciting and Innovative Ways
SEOUL, Feb. 13, 2015 — LG Electronics (LG) announced today that it will sponsor the International Cricket Council (ICC) Cricket World Cup 2015 as the global partner of the ICC. As one of the biggest sports competitions in the world, the ICC Cricket World Cup 2015 will take place in Australia and New Zealand from February 14 to March 29 with 14 teams from countries including Australia, India, UAE, and UK. A supporter of ICC since 1999, LG will expand marketing activities around the ICC Cricket World Cup to raise interest in the sport beyond the Commonwealth.
To mark the biggest event in cricket, LG kicked off the “LG 100 Greatest Fans” campaign. Through this campaign, LG will give 14 winners from across the 14 participating countries the chance to travel to Melbourne to see the final match on March 29. Winners were selected based on photos, videos and messages submitted to the official website at www.lg100greatestfans.com. The names of the 100 Greatest Fans will be engraved on the benches at Hagley Oval in Christchurch, New Zealand, the venue for the opening match. And LG will contribute USD 50,000 toward the national youth team of the country with the most passionate supporters.
“This year marks the 17th year of LG’s partnership with international cricket,” said Wayne Park, executive vice president and head of LG Electronics Global Sales and Marketing Company. “As the long-term partner of the ICC, we wanted to reward the passion shown by cricket fans by bringing them together to share in the love of the sport and contribute to the success of the Cricket World Cup this year.”
To further celebrate the Cricket World Cup competition, LG is also coordinating more localized programs that appeal to the specific demands of cricket fans in each of the 14 participating countries.
LG is a proud sponsor of sports teams, leagues and international tournaments world over, including Bayer 04 Leverkusen of the German Bundesliga, LA Dodgers and Texas Rangers of Major League Baseball (MLB) as well as the National Collegiate Athletic Association (NCAA) in North America, and the LG Cup International Women’s Baseball Tournament.
# # #
More Consumers Get Access to Affordable and Powerful
VR Experience with LG’s VR for G3 Giveaway
SEOUL & MOUNTAIN VIEW, Calif., Feb. 10, 2015 — LG Electronics (LG) and Google are making virtual reality (VR) more accessible to mainstream consumers. LG today announced a free VR for G3 giveaway for customers who purchase new LG G3 smartphones. LG’s VR for G3 works with Google Cardboard and enables G3 owners to experience a variety of VR-compatible apps and games that they can download on the Google Play store.
Unlike other head-mounted VR devices that are designed with their own processors and displays, VR for G3 takes advantage of the visual and sound capabilities of G3 to offer a lighter and more convenient solution. Thanks to the LG G3’s class-leading Quad HD display, VR for G3 is able to provide users with much sharper image quality for a smoother, more realistic VR experience.
VR for G3 features a unique design that leverages the G3’s signature Rear Key layout, compared to other smartphones where the volume rockers are located on the side of the phone. This unique design also means VR for G3 takes full advantage of the flagship phone’s 1W speaker with Boost AMP to provide richer, clearer sound effects that complement the rich visuals. For a more personal experience, VR for G3 can be combined with a Bluetooth headsets such as LG Tone Infinim™ for wireless enjoyment.
The design of VR for G3 is based on the blueprint for Google Cardboard, available online for home DIY fans. The neodymium ring magnet on the side of the VR for G3 works with the magnetic gyroscope sensor in the G3 to select applications and scroll through menus without touching the display. VR for G3 requires no assembly other than inserting the phone in the viewer.
“While still in its infancy, this is just the beginning of the virtual reality movement which until recently was expensive and inaccessible to everyday consumers,” said Chris Yie, vice president and head of marketing communications at the LG Electronics Mobile Communications Company. “By leveraging Google Cardboard, not only are regular consumers able to participate in the VR experience, we’ll be able to introduce this technology to future developers who may one day show us how VR can be used to improve our lives.”
“With Google Cardboard, we wanted to create more immersive and delightful experiences for anyone on their mobile devices,” said Andrew Nartker, Product Manager for Google Cardboard. “We are excited about VR for G3, and the rich ecosystem of developers and manufacturers who are innovating with Google Cardboard and making VR more easily accessible.”
The VR for G3 promotion will roll out this month in select markets. Purchasers of LG G3 buyers can also download a free VR game, Robobliteration, using the in-box QR code.
# # #
