“Glance-able” Interface of LG G Watch to Appeal to

both Consumers and Developers

SEOUL, June 26, 2014 — With an eye on transforming wearable devices into more than just a conversation piece, LG Electronics (LG) today introduced the highly anticipated LG G Watch (http://goo.gl/Ie8TB0), one of the first devices powered by Android Wear™, Google’s new operating system which extends the Android platform to wearables. As a wrist wearable device featuring a button-less design, the G Watch will appeal to a mass audience with its simple minimalist design, quick and “glance-able” access to useful information and seamless connectivity with other Android devices, keeping users connected wherever, whenever.

 

“As one of the first to market with Android Wear, LG wanted to develop a product that functions as an essential companion device but most importantly, was simple to use,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “We wanted a device that would be simple to learn and so intuitive that users wouldn’t even have to think about how to use its features. That’s what the LG G Watch is all about.”

 

“Watches powered by Android Wear aim to show you the right information and suggestions you need, right when you need them,” said Sundar Pichai, SVP, Android, Chrome & Apps. “It’s been great to work with LG on the launch of the G Watch — especially given its simple, easy-to-use design.”

 

At the core of the LG G Watch is a powerful and energy-efficient Qualcomm^® Snapdragon™ 400 processor clocking in at 1.2GHz. Paired with a low power consuming AOD (always-on display) 1.65-inch IPS display with true-to-life color reproduction, the LG G Watch enhances the functionality of Android smartphones by providing quick access to useful information. The AOD (always-on display) makes it easy to tell the time with a quick glance. Connected via Bluetooth, the LG G Watch displays messages, shows who’s calling, controls music play-back and more without the smartphone ever having to be removed from a pocket or bag.

 

Integral to the LG G Watch and Android Wear is a simple new user experience designed around cards, which provides useful information when it’s needed, and voice recognition which allows one to ask questions and get things done easily. With voice recognition, LG was free to design the LG G Watch without any buttons or keys. Users can send text messages and search for useful information just by saying, “Ok Google”. LG and Google worked closely together from the outset to design a truly integrated experience.

 

The LG G Watch combines form and function in a subtle, minimalist design with an intuitive touch-based user interface. And with an Ingress Protection rating of IP67, the LG G Watch is designed to be protected from dust and water resistant for up to 30 minutes to a depth of one meter. The LG G Watch will be available in two colors — Black Titan and White Gold — and is constructed of PVD (Physical Vapor Deposition) coated stainless steel with a rugged silicone wristband in matching color. The LG G Watch can be personalized with any standard 22mm strap available in the market.

 

The LG G Watch will be available for pre-order on the Google Play Store starting June 25 in 12 countries including key markets such as the United States, Canada, UK, France, Germany, Italy, Spain, South Korea and Japan. The LG G Watch will also be available soon after at retailers in 27 markets such as Australia, Brazil, Mexico, New Zealand, Singapore and Russia. Additional details will be announced locally at the time of availability.

 

Key Specifications:

 

￭ Chipset: Qualcomm^®Snapdragon™ 400 processor

￭ Display: 1.65-inch LCD IPS (280 x 280)

￭ Memory: 4GB eMMC / 512MB RAM

￭ Battery: 400mAh

￭ Operating System: Android Wear

(compatible with smartphones running Android 4.3 and above)

￭ Size: 37.9 x 46.5 x 9.95mm

￭ Weight: 63g

￭ Connectivity: Bluetooth 4.0

￭ Sensors: 9-Axis (Gyro / Accelerometer / Compass)

￭ Color: White Gold/ Black Titan

￭ Others: Dust and Water Resistant (IP67)

# # #

New G3 Builds on Legacy of the Acclaimed G Series with
“Simple is the New Smart” 

LONDON, May 27, 2014 — LG Electronics (LG) today introduced to the world its eagerly anticipated G3 smartphone, the successor to the company’s well-received LG G2. With launch events taking place in six cities worldwide — London, New York, San Francisco, Seoul, Singapore and Istanbul — LG G3 aims to redefine the definition of a global smartphone for global customers.

 

Developed under the Simple is the New Smart concept, LG G3 is a culmination of consumer research based on LG’s product development philosophy, Learning from You. The LG G3 was empowered with the best of what current technology has to offer, providing consumers with a user experience more ambitious than anything offered before by LG.

 

“The smartest innovation in a fast evolving smartphone market is creating harmony between advanced technology and a simplified user experience,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “LG G3 is the result of our effort to actualize that idea into a tangible product. And we are extremely pleased with the result.”

Highlights of the new G3 include:

 

￭ 5.5-inch Quad HDdisplay with 538ppi with four times there solution of HD and almost two times higher resolution than a Full HD display

￭ 13MP OIS+ (Optical Image Stabilizer Plus) camera with a revolutionary Laser Auto Focus that can shoot stunningly sharp images in a fraction of the time required by conventional phone cameras

￭ Polished metallic skin on the rear cover that is lightweight, fingerprint-proof and most of all, beautiful

￭ Floating Arc form factor that feels incredibly comfortable in one hand and incorporates the innovative design heritage of the Rear Key

￭ Redesigned graphic user interface(GUI) consistent with the Simple is the New Smart concept of the G3

 

True-to-Life Viewing Experience

LG’s reputation in the display arena is second to none and the development of the G3’s breathtaking Quad HD display was the result of years of innovation in display technology. With a pixel density of 538ppi, the G3’s Quad HD display sets new viewing standard producing images that are sharper and clearer than traditional smartphone displays. At 5.5-inches, LG G3 boasts a screen ratio of 76.4 percent with thin bezels all around so the phone feels as comfortable in the hand as a smaller traditional smartphone.

 

The high resolution display on the G3 also required LG engineers to pair it with battery technology that was just as innovative. LG equipped the G3 with a 3,000mAh removable battery and advanced optimization technologies to further maximize battery efficiency. By replacing the metal in the battery cathode with graphite, LG engineers were able to extend the lifespan of the G3’s battery. The result is a battery that can keep up with the Quad HD display’s ultra-high performance without losing steam in the middle of the day.

 

Simply Captivating

The G3’s advanced 13MP OIS+ camera is designed to quickly and easily capture life’s special moments as they occur, not necessarily when you want them to occur. This is made possible with G3’s innovative Laser Auto Focus, the first of its kind in the smartphone industry. This technology enables the G3 to capture the best moment — even in low light — by measuring the distance between the subject and the camera using a laser beam. So no more fuzzy pictures of your son scoring his first football goal and or missed shots because your camera couldn’t decide quickly enough which toddler in the playground to focus on. Combined with the proven and popular OIS+ technology first seen in the G Pro 2, the G3 is sure to impress even the most discerning shutterbugs.

 

LG also simplified the process of actually capturing those special moments. Rather than having to focus on the subject in preview mode and then pressing the shutter button, with the G3, tapping the subject to focus will simultaneously also trigger the shutter. What’s more, the G3’s 2.1MP front camera incorporates several new enhancements such as a larger image sensor and larger aperture for more light throughput and better-looking selfies. A unique twist has been added to the standard timed selfie mode by incorporating gesture controls — when ready to shoot, simply clench your hand into a fist and the G3 will recognize the gesture and begin the automatic three-second countdown. It couldn’t get any simpler than that.

 

For video, the G3 offers superior sound quality with instinctive microphones that measure the environment to identify the optimal audio level for the clearest recording. And with the built-in 1W speaker with Boost AMP, users can enjoy videos and music accompanied by richer sounds and clearer tones.

 

Balanced andSimplified Design Language

The Floating Arc design of the G3 with its ergonomic arch and slim side profile provides an extremely comfortable grip for everyday one-handed use. The Rear Key continues to anchor LG’s innovative design language, with a newly designed power key and volume buttons as well as more premium quality materials and finish. LG also refined sophisticated technical features and advancements located on the rear by arranging them in a clean and singular layout consistent with the G3’s well-balanced design language. The stylish metallic skin with matte finish which keeps the G3 looking clean and fingerprint-free will be offered in five vibrant colors: Metallic Black, Silk White, Shine Gold, Moon Violet and Burgundy Red.

To complement the new external design, LG adopted a minimalistic user interface design with flat graphics. The circular motif of the graphic assets in the new UI was derived from the shape and concept of LG’s logo, reflecting its unique visual style and identity.

Simplified UX to Reflect Simple Pleasures

In addition to the advanced core technologies, LG took its Learning from You approach to a higher level with new UX features to offer G3 users a unique experience unlike any previous LG smartphone. Highlights include:

￭ Smart Keyboard: Adaptive technology learns as you type for faster input with less mistakes. Smart Keyboard reduces input errors by up to 75 percent by tracking and analyzing typing habits and intuitively “knowing” what word the user intended to type. The height of the keyboard can also be adjusted to better fit the user’s hands and position of the thumbs. Individual keys can also be customized with frequently used symbols for even faster input.

￭ Smart Notice: Like a personal assistant, Smart Notice provides suggestions and recommendations based on user behavior, phone usage patterns and location to offer user information when it’s needed the most. Smart Notice can remind you of a call you declined earlier and ask if you would like to call that person back. If you have a large number of unused files or apps on the G3 taking up valuable space, Smart Notice will ask if you would like to delete or uninstall them. But what sets Smart Notice apart from other personal assistants is its natural language capabilities. For example, instead of just displaying today’s temperature and weather forecast, Smart Notice will make a recommendation such as, “You may want to take an umbrella today since it will rain this evening.”

￭ Smart Security: Understanding the importance of maintaining and securing confidential data when smartphones are shared, misplaced, lost or stolen, the LG G3 offers a number of enhanced security features such as:

Knock Code^TM enables users to unlock their device with a pattern of taps. Merging security and convenience, users can create a personalized code that can be entered anywhere on the screen. With the G3, users have the option of being able to use KnockON to wake the screen to check the time as well as enter the home screen directly via Knock Code^TM.

 

Content Lock keeps personal files safe and hidden from view when sharing the G3 with friends. When the G3 is connected to a PC, Content Lock prevents file previews so the data is still safe. The locked files can reside either on the G3’s internal memory or on the microSD card.

 

Kill Switch gives G3 owners the ability to disable their phones remotely in the event of theft. The Kill Switch also allows content on the G3 to be wiped so personal information won’t be compromised. Kill Switch also includes antivirus scanning and remote wipe and lock, among other essential features.

 

LG will also be offering a collection of new premium accessories to accompany the LG G3:

￭ QuickCircle^TM Case: Available in five colors, QuickCircle^TM Case allows easy access to frequently used functions such as calling, text messaging, music and camera all from the QuickCircle window without opening the cover. In addition to the QuickCircle^TM Case, LG will offer a lineup of Slim Guard Cases and premium Slim Hard Cases to protect the G3 in handsome style.

￭ LG Tone Infinim^TM (HBS-900): Developed in collaboration with Harman/Kardon, the Bluetooth stereo headset delivers premium audio quality sound in a stylish design. Built with retractable wire management technology and jog buttons for effortless search, Tone Infinim also features Name Alert^TM to verbally notify you who is calling before you answer.

￭ Wireless Charger: Compact and foldable, LG’s Wireless Charger is optimized for easy portability. Compatible with Qi’s wireless power charging technology, the Wireless Charger from LG makes staying powered up as convenient as possible.

Starting on May 28 in South Korea, LG G3 will begin rolling out worldwide on over 170 carriers. Additional details will be announced locally at the time of availability.

 

Key Specifications*:

￭  Chipset: Qualcomm Snapdragon™ 801 (up to 2.5GHz Quad-Core)

￭  Display: 5.5-inch Quad HD IPS (2560 x 1440, 538ppi)

￭  Memory: 16/32GB eMMC ROM, 2/3GB DDR3 RAM / microSD slot (128GB max)

￭  Camera: Rear 13.0MP with OIS+ and Laser Auto Focus / Front 2.1MP

￭  Battery: 3,000mAh (removable)

￭  Operating System: Android 4.4.2 KitKat

￭  Size: 146.3 x 74.6 x 8.9mm

￭  Weight: 149g

￭  Network: 4G / LTE / HSPA+ 21 Mbps (3G)

￭  Connectivity: Wi-Fi 802.11 a/b/g/n/ac, Bluetooth Smart Ready (Apt-X), NFC,

SlimPort, A-GPS/Glonass, USB 2.0

￭  Color: Metallic Black, Silk White, Shine Gold, Moon Violet, Burgundy Red

￭  Other: Smart Keyboard, Smart Notice, Knock Code^TM , Guest Mode, etc.

* Specifications may vary depending on the market.

# # #

Customizable and Flexible, LG’s Latest Accessory Does More Than Just Protect

SEOUL, May 22, 2014 — When LG Electronics (LG) officially unveils the long awaited LG G3 next week, it will also introduce another product which was designed to make the G3 infinitely more useful, the QuickCircle^TM Case. The folder-style case lets users enjoy various features of their G3 without ever having to open the cover. Users can check the time, place calls, send text messages, take photos, listen to music or get an update of their health directly from the circular window.

More stylish than traditional rectangular-windowed smartphone cases, LG’s QuickCircle^TM Case comes in five eye-catching colors: Metallic Black, Silk White, Shine Gold, Aqua Mint, Indian Pink. The case is designed to protect the side edges of the G3 and provide the best “grip-ability” while maintaining the G3’s original sleek lines. To accentuate the beauty of its circular design language, Smart Lighting emits a soft, white, circular glow inside the window whenever the case is opened/closed or a call/text message is received.

Wireless charging compatible with the Qi interface standard is also possible with the QuickCircle^TM Case, adding more convenience and portability. A software development kit (SDK) will be available next month to allow developers to customize their LG G3 smartphones to perform customized functions with the QuickCircle^TM Case.

“The smartphone ecosystem is constantly evolving — no longer are cases just for protection from the elements and bumps and drops,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “They’re the perfect accessory to build in extra features that add more value to a mobile device. With QuickCircle Case, we’ve exceeded the baseline by making it customizable to better fit users’ needs.”

* LG G3 QuickCircle™ Case preview video can be seen at www.youtube.com/watch?v=AVtZAPjOcBI.

# # #

LG Tone Infinim^TM Offers Stylish Design and

Superior Sound Quality, the Perfect Accessory for LG G3

SEOUL, May 18, 2014 — LG introduces its newest premium Bluetooth stereo headset developed in collaboration with Harman/Kardon^®, one of the leading audio equipment manufacturers. With superb sound experience certified by Harman/Kardon, LG Tone Infinim^TM (HBS-900) delivers great sound in a stylish design highlighted by sleek curves and glossy metallic finish.

The Tone Infinim^TM also provides upmost comfort to users, thanks to LG’s innovative retractable wire management technology that leaves no exposed wires to tangle. Tone Infinim^TM is equipped with a jog button to fast forward and rewind effortlessly, as well as a sound and vibration alert function to inform of incoming messages, current time and battery status. All this while offering the longest standby time —550 hours —among behind-the-neck type Bluetooth headsets.

While Tone Infinim^TM is compatible with all smart devices with Bluetooth, it is particularly optimized for LG’s upcoming G3 smartphone. Name Alert^TM, which announces the name or phone number of the calling party, is one feature that is only available to G3 owners. Another feature exclusive to G3 users is Answer Me+, where raising the G3 to one’s ear will automatically disconnect Tone Infinim^TM to allow for direct use of the smartphone.

“LG’s newest premium headset co-developed with Harman/Kardon will be the perfect companion device to complement our new flagship smartphone LG G3, offering superior sound for a superior phone,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “With Tone Infinim^TM, LG is continuing the trend established by the original Tone for offering premium Bluetooth headsets that are both comfortable and stylish.”

“We are excited to collaborate with LG on their newest Bluetooth headset,” said Michael Mauser, executive vice president and president of Harman’s Lifestyle Division. “Harman/Kardon has a 60-year legacy of creating premium audio and ground-breaking sound technologies. When a product carries the Harman/Kardon name, it is confirmation that the device will offer class-leading audio quality and outstanding design.”

LG Tone Infinim^TM will be available starting this summer in major markets worldwide. Additional details of availability will be announced locally in the weeks ahead.

Key Specifications:

•         Bluetooth Chip: CSR8645

•         Bluetooth Version: 3.0

•         Bluetooth Profile: A2DP, AVRCP, HFP, HSP

•         Talk/Play Time: 17 hours/14 hours

•         Standby Time: 550 hours

•         Battery: 220mAh

•         Microphone: Single MEMS

•         Color: Silver (other colors to be announced later)

•         Connector: Micro USB

# # #

Three New Tablets Satisfy Consumer Demand for More Choices to Fit Their Lifestyles

SEOUL, May 12, 2014 — LG Electronics (LG) is adding three new tablets to its G Pad series to offer more options for tablet users. The new G Pad devices — G Pad 7.0, G Pad 8.0 and G Pad 10.1 — will be unveiled at the MedPI 2014, one of the biggest IT/Tech trade show in Europe, taking place in Monaco from May 13-16. LG’s extended tablet portfolio, which also includes the well-received G Pad 8.3, will significantly expand LG’s footprint in the tablet market.

“Customers tell us that they want a wider range of devices that offer sizable screens without compromising portability,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “Unlike smartphones, tablets are not one size fits all. So we designed the G Pad series for a diverse target audience, some who prioritize portability while others want the best multimedia experience possible. G Pad delivers on all counts.”

Highlights of LG’s new G Pad series tablets are:

● G Pad 7.0: Designed to be held in one hand, LG’s smallest tablet is an on-the-go entertainment hub that delivers both portability and power.

● G Pad 8.0: With its 8-inch display, LG’s mid-sized tablet offers an immersive multimedia experience and smooth multitasking.

● G Pad 10.1: With the largest display and battery, LG’s 10.1-inch tablet provides endless hours of entertainment and fun.

The latest G Pad tablets will also include LG’s proprietary UX features such as QPair 2.0 and Knock Code^TM. With an updated version of QPair, which was first introduced on G Pad 8.3, users can effortlessly connect to their Android-powered smartphones via Bluetooth to receive notifications of calls and messages and now be able to respond directly from the G Pad. What’s more, Knock Code™ enables users to power on and unlock their LG smartphones in one easy step by entering a personalized “knock” pattern on the smartphone’s display. Knock Code™ offers convenience and greater security as the knock pattern can be entered anywhere on the screen in any size — with the display on or off — using a personalized sequence of two to eight taps for more than 80,000 possible combinations.

Additional details of LG’s new G Pad tablets including specifications and availability will be announced locally in the weeks ahead.

# # #

Newest Device Offers Speedy Quad-Core Performance,
4G LTE Connectivity andUnique Features for the Ultimate User Experience

SEOUL, May 9, 2014 — Following the successful global debut of the new F Series at the 2014 Mobile World Congress (MWC), LG continues to strengthen its presence in 4G LTE markets with the global launch of F70. The F70 will be introduced to millions of LTE customers from early May starting in Europe, followed by Asia, Central and South America and North America.

The F70 takes LTE experience to a whole new level, featuring a 1.2 GHz Quad-Core processor and fast 4G connectivity with user-friendly Android 4.4 KitKat OS. Boasting a 4.5-inch IPS display in a slim and sleek body, the compact smartphone delivers lifelike images for a truly immersive experience which will fit comfortably in one hand. The F70 is also packed with power with its 2,440mAh battery that will last a full workday for most users.

The F70 comes fully-loaded with LG’s proprietary UX features such as KnockCode^TM, first introduced in LG’s premium G series smartphones. Knock Code™ enables users to power on and unlock their LG smartphones in one easy step by entering a personalized “knock” pattern on the smartphone’s display. Knock Code™ offers convenience and greater security as the knock pattern can be entered anywhere on the screen in any size — with the display on or off — using a personalized sequence of two to eight taps for more than 80,000 possible combinations.

Other convenient feature such as Plug & Pop automatically recommends options that are most likely to be used when a headset or USB cable is detected. And Guest  Mode lets users keep content private when sharing their F70 with family and friends. Furthermore, LG’s Quick Window^TM protective case provides further convenience and protection, allowing users to view and access certain functions such as the time, music and text messages without opening the cover.

“LG has an unwavering commitment to delivering the superior experience that consumers expect from an LTE device and the F70 meets and exceeds such expectations,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “The F70 possesses all the best of LG’s LTE technologies in a slim, handsome design that will appeal to millions of customers worldwide who are thinking of upgrading to 4G.”

Details of LG F70’s availability will be announced in local markets in the weeks ahead.

Key Specifications:

•       Chipset: Qualcomm Snapdragon^TM 400 (1.2 GHz Quad-Core)

•       Display: 4.5-inch IPS (800 x 480)

•       Memory: 1GB RAM / 4GB/8GB eMMC(depending on market) / microSD slot

•       Camera: Rear 5.0MP / Front VGA(640 x 480)

•       Battery: 2,440mAh (removable)

•       Operating System: Android 4.4 KitKat

•       Size: 127.5 x 66.4 x 9.9mm

•       Weight: 129.6g

•       Network: LTE/ HSPA+ 21 Mbps (3G)

•       Connectivity: Bluetooth 4.0 / Wi-Fi (802.11 b/g/n) / A-GPS / NFC (LTE only)

•       Other: Knock Code^TM , Plug & Plop, Guest Mode

# # #