Light, Integrated and Beautiful Computers from

LG to Be Available Starting in Korea

SEOUL, Jan. 15, 2015 ― LG Electronics (LG) will begin rolling out the world’s lightest 14-inch Ultra PC (Model 14Z950) and the world’s first 21:9 curved all-in-one (AIO) PC (Model 29V950) in key markets including South Korea and countries in South America. The two Ultra PC laptops are super-lightweight and ultra-slim, and the AIO PCs are perfect for customers who need to get things done and look good while doing so.

Lightest 14-inch Ultra PC in the World

The 14-inch Ultra PC can be easily taken anywhere, as it features an extremely lightweight, streamlined design. Even with its 14-inch Full HD IPS panel display, this Ultra PC weighs a scant 980g, about the same as three apples. Currently the lightest 14-inch laptop on the market, this visually striking PC, with its premium metal finish and embossed illuminated graphic on the lid, measures only 13.4 mm at its thickest point. With a long-lasting 10.5 hours of battery life, this is the perfect companion for users on the move. The 14Z950 Ultra PC is powered by Intel’s fifth-generation Core CPU and the HiFi Wolfson chip delivers amazingly clear, high quality sound.

The 13.3-inch LG Ultra PC (Model 13Z940) also tips the scale at only 980g. Both Ultra PCs are available in several colors to fit any lifestyle and surroundings. Every color accentuates the PC’s compact and svelte design for a classy and stylish look. Both models feature Reader Mode that closely simulates the feel of actual books and newspapers on the laptop’s display The combination of Reader Mode and Full HD IPS significantly reduces eye fatigue, allowing an optimal work experience that is more natural and comfortable.

World’s First 21:9 Curved AIO PC with Superb Usability

LG’s new AIO PC (Model 29V950) is the world’s first 21:9 Curved All-In-One PC. Its 21:9 UltraWide curved screen is visually stunning, complementing its simple and minimalist design. Even though the integrated package boasts a sizable 29-inch screen, the AIO PC is compact enough to fit perfectly even in small spaces. The model employs Intel’s latest fifth-generation Core Processor which packs enough power to ensure smooth performance.

The LG AIO PC can be accessed outside of home through the HOMEDRIVE^TM. Now anything stored on the computer can be accessed on a mobile device from any location. Files can also be transferred to HOMEDRIVE^TM from tablets or smartphones. What’s more, the PC also functions as a TV and can switch between modes without needing to reboot. So whether at work or play, the AIO PC will cover everyone’s multimedia needs.

“Through our constant drive to innovate, LG was able to implement our mastery of ultra-lightweight technology to become the first to break the one kilogram barrier for a 14-inch laptop,” said In-kyu Lee, senior vice president and head of the TV and monitor division at the LG Electronics Home Entertainment Company. “This is a great opportunity for us to introduce the new lineup and showcase how LG prioritizes mobility and usability, making us a leader in the industry.”

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Expanded OLED and 4K ULTRA HD TV Lineups, Impressive webOS 2.0 Platform
and More Competitive AV and IT Business Point to Bright Future for LG

LAS VEGAS, Jan. 7, 2015 ― LG Electronics (LG) today revealed its 2015 consumer electronics business strategy focused on leveraging LG’s industry-leading, value-added products to expand business opportunities in the United States and around the world. At a VIP media roundtable during the 2015 International CES, Brian Kwon, the new Executive Vice President and CEO of the LG Home Entertainment Company, outlined the company’s TV technology, product and marketing plans for the coming year, aggressive strategies designed to further enhance LG’s competitiveness and profitability.

“We are determined to create further growth momentum in next-generation home entertainment business areas by providing innovative solutions and services,” said Kwon. “We will heighten LG brand’s profile in markets across the world by developing highly differentiated, world-class products, including our OLED TVs and ULTRA HD TVs. At the same time, we’ll enhance the convergence strategy allowing us to move toward integrating an array of new Internet of Things (IoT) solutions that will enable our customers to connect their TVs to multiple devices more seamlessly,” he said.

Addressing current global TV market conditions, Kwon noted that LG’s emphasis on product and cost competitiveness will put the company in a more favorable position to ward off increased competition from China and protect itself from the repercussions of the weaker Japanese Yen. “We’re implementing a series of marketing and product strategies to better position LG in light of this intense competition.”

Kwon cited four overarching strategies designed to solidify LG’s leadership role in the home entertainment market: (1) leading the global OLED TV market, (2) expanding LG’s penetration in the 4K ULTRA HD TV market, (3) securing a dominant position in providing outstanding user experiences, and (4) strengthening the product competitiveness of its IT and AV product lines.

Leading the Global OLED TV Market

“In 2014, LG focused on gaining business momentum and positioning itself for the future by actively promoting our flagship OLED TV lineup,” said Kwon. “This year, we intend to significantly expand the market penetration of LG OLED TVs which have been receiving superb reviews as the next generation TV. LG OLED means perfect blacks, perfect colors and a breathtaking viewing experience. Collectively, our OLED technologies will propel us forward as a trusted leader in the global premium TV market.”

LG launched the industry’s first 4K OLED TVs in August 2014. Further demonstrating its technological capabilities for 2015, LG unveiled a slate of new OLED TVs at the 2015 CES, including 77-, 65- and 55-inch class models with curved, flat and flexible displays. LG is aiming to consolidate a global manufacturing system dedicated to OLED production in North America, Central and South America, Europe and Asia. Kwon noted that he is looking to increase the company’s investment in OLED technology and sister company LG Display has already injected KRW 700 billion into upgrading its manufacturing facilities to produce larger OLED panels as part of this effort.

At the same time, LG is focused on further improving the price competitiveness of its OLED TVs via the synergy created among LG affiliates, as well as with improved components and advanced manufacturing technologies, Kwon explained. Collectively, these endeavors will drive OLED TV sales growth and allow more consumers to experience the advantages of LG’s OLED technology over alternatives in the premium TV market. Meanwhile, LG will be expanding its OLED TV lineup, increasing supply to meet market demands and implementing an aggressive marketing strategy that includes strategic alliances with key retailers in each region.

Expanding 4K ULTRA HD TV’s Market Penetration

At the 2015 International CES, LG is introducing the ColorPrime TV series. The series includes LG’s highly praised 4K ULTRA HD TV products, which boast an enhanced color reproduction range, world class designs, rich sound quality and the company’s new, user-convenient webOS 2.0 Smart TV platform. The ColorPrime series also include 4K ULTRA HD TVs featuring Quantum Dot technology which further demonstrate LG’s commitment to bringing cutting-edge technology to consumers.

“Overall, CES is a great opportunity for customers to familiarize themselves with all of LG’s impressive 4K ULTRA HD TV offerings,” Kwon said. LG’s expended lineup includes display sizes ranging from 40 to 105 inches, and the displays themselves come in curved and flat variations, including highly innovative technologies that are setting LG apart from competing manufacturers.

With this in mind, LG plans to rapidly increase its global 4K ULTRA HD TV market share in 2015 and beyond. LG is also looking forward to strengthening its marketing capabilities via joint efforts among of its affiliates covering a comprehensive range of business areas, including R&D, product planning, sales and marketing.

Outstanding User Experiences via webOS 2.0

LG’s new webOS 2.0 Smart TV platform, unveiled at CES 2015, is an upgraded version of the company’s highly successful original webOS platform. Kwon said this latest iteration is helping LG maintain its leadership in providing consumers with a user experience that is both compelling and ultimately rewarding. LG’s webOS was initially designed under the “Make TV Simple Again” concept in an effort to counter the growing frustration with overly complex systems. LG’s webOS-enabled Smart TVs forecast to top 1 million mark in unit sales within the first half of 2015.

Strengthened AV and IT Product Competitiveness

For 2015, LG is taking steps to revamp the structure of its home theater and video-related businesses to improve their profitability. These steps include enhancing marketing activities for high-end monitors such as the 21:9 UltraWide monitors, curved monitors and ULTRA HD display monitors. LG will also focus on improving the company’s growth momentum by actively marketing its new soundbars and multi-room audio products, which are steadily gaining in popularity among consumers. At the same time, LG will continue to seek new business opportunities by harnessing the company’s technological capabilities in IT convergence and IoT-based Smart Home innovations.

For more information, visit LG’s online press room at www.LGnewsroom.com/ces2015.

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First to Bring 4K OLED to Market, LG Aims to Make OLED a Household Word

LAS VEGAS, Jan. 5, 2015 — Following the debut of the world’s first 4K OLED TVs in 2014, LG Electronics (LG) is unveiling its expanded OLED TV lineup at the 2015 International CES^®, which starts here tomorrow. With seven different new 4K OLED TVs — flexible, curved and flat models spanning 55 (54.6 inches diagonally), 65 (64.5 inches diagonally) and 77 (76.7 inches diagonally) inches in display size — LG OLED TVs continue to be in a class of their own, offering consumers a whole new viewing experience inspired by picture quality with perfect blacks and colors.

All of LG’s 2015 4K OLED TVs utilize the company’s proprietary WRGB technology. This pixel structure adds a white sub pixel, which allows for expanded, lifelike colors. These TVs incorporate features that ensure images are rendered with perfect blacks and perfect colors, and an infinite contrast ratio. LG’s Optimized True Color technology regulates color stability regardless of variations in brightness and delivers a superb viewing experience with more natural, comfortable colors. With a maximum response time of 0.001ms, LG’s OLED TVs are more than 1,000 times faster than conventional LCD flat panel TVs. LG OLED TVs assure that even viewers sitting off-axis will enjoy exceptional picture quality at wide viewing angles, unlike most LCD TVs, which suffer from color washout and lower contrast.

LG’s Art Slim design philosophy takes LG’s beautiful TV design into a bold direction with a focus on creating the slimmest TV possible while keeping the overall aesthetic simple and minimal. The transparent stand makes the TV appear as though it is floating and maximizes the immersive viewing experience by reducing visual clutter around the screen. The attention to detail is meticulous — even the back cover is free of any fasteners or holes for a smooth finish. And while a curved TV may look like a work of art, LG also has a flat TV design for those looking for simplicity and unobtrusiveness.

Complementing their unparalleled picture and design, 2015 LG OLED TVs feature advanced sound with technology developed in partnership with audio expert Harman/Kardon, guaranteeing that the flawless picture quality is deservingly complemented with deep, rich sound. The 4.2 channel speaker setup is balanced and enhanced with LG’s ULTRA Surround System to deliver a powerful yet refined audio experience.

All of LG’s 2015 4K OLED TVs feature webOS 2.0, the latest version of LG’s proprietary smart TV platform. LG’s webOS 2.0 delivers a simpler, easier and more intuitive experience with an enhanced user interface and a raft of impressive features. The platform takes simplicity and convenience to a whole new level with reduced boot time and also allows users to optimize menus on the Launcher Bar making it easier than ever to add and delete favorite items.

“LG is driving innovation by making this superb TV technology available to more consumers,” said In-kyu Lee, senior vice president and head of the TV and monitor division at the LG Electronics Home Entertainment Company. “LG believes this is where the future of television is headed and we’re going to continue developing and expanding our OLED offerings until it becomes a viable option for all consumers.”

At CES 2015, LG’s OLED TV leadership is being recognized by the Consumer Electronics Association with 2015 CES Innovation Awards for LG’s 77-inch Flexible 4K OLED TV (Model 77EG9900), 65-inch Floating Art Slim CURVED 4K OLED TV (Model 65EG9600) and 55-inch Floating Art Slim Flat 4K OLED TV (Model 55EF9500).

Visitors to CES 2015 are encouraged to stop by LG’s booth (Las Vegas Convention Center, Central Hall #8204) from January 6-9 to experience the company’s impressive OLED TV lineup, including the three CES Innovation Award winners along with the 77-inch Art Slim CURVED 4K OLED TV (Model 77EG9700), 55-inch Floating Art Slim CURVED 4K OLED TV (Model 55EG9600), 65-inch Art Slim Flat 4K OLED TV (Model 65EF9800) and 65-inch Floating Art Slim Flat 4K OLED TV (Model 65EF9500).

For more information, visit LG’s online press room at www.LGnewsroom.com/ces2015.

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Expanded Lineup to Feature Monitors Specifically Designed for
Gamers, Businesspeople, Media Professionals

SEOUL, Dec. 31, 2014 — LG Electronics (LG) will showcase its new 21:9 UltraWide monitor lineup at the 2015 International CES^® in Las Vegas from January 6-9, highlighted by the world’s first UltraWide monitor compatible with AMD FreeSync technology to for fluid motion during fast gameplay. Based on IDC’s Worldwide Quarterly PC Monitor Tracker, LG is the world sales leader in this monitor segment, over the last seven fiscal quarters (as of Q3 2014) with a market share of 77.3 percent of the world’s 21:9 monitors.

21:9 UltraWide Gaming Monitor with AMD FreeSync Technology

LG 34UM67 is the company’s first 21:9 UltraWide Gaming Monitor specifically developed for graphics-intensive gaming. AMD’s FreeSync technology eliminates the screen tearing that occurs when the monitor and graphics card are out of sync. FreeSync technology guarantees the smoothest and most seamless gaming experience, generating fluid motion without any loss of frame rate.

“AMD FreeSync technology is an innovative monitor technology, based on free and open industry standards, to eliminate the tearing and stuttering that has plagued PC gaming for 30 years,” said Roy Taylor, corporate vice president of ISV/IHV Partner Group, AMD. “We are pleased that LG Electronics stands with us with truly exciting AMD FreeSync-ready displays like the LG UltraWide Gaming Monitor.”

The UltraWide Gaming Monitor also has an exceptional UltraWide field of view (FOV), allowing gamers to gain the upper hand by revealing hidden spaces that were invisible on regular 16:9 monitors. The monitor’s Black Stabilizer illuminates dark scenes and helps to clearly define the deep black areas where objects and enemies could be hidden. The Dynamic Action Sync mode minimizes input lag, making gameplay truly real time. Many popular games such as Battlefield 4, World of Warcraft and ArcheAge currently support 21:9 resolution with more games expected to support this resolution in the future.

World’s First Curved 34-inch 21:9 Monitor with Extensive Screen

LG’s curved 34-inch UltraWide monitor (Model 34UC97) in Quad HD resolution (3440 x 1440) makes maximum use of screen real estate. It allows creative professionals such as graphic designers or photographers to look at more images as thumbnails and media creators to see longer video image sequences or graphical representations of sound. Mac users will find the monitor particularly appealing as it is compatible with Thunderbolt™ 2, capable of high-speed bulk data transfers. The curved display further immerses users in their gaming experience.

Thanks to the 178-degree viewing angle of the In-Plane Switching (IPS) display which recreates colors across over 99 percent of the sRGB color space, there is no color distortion at any angle. The monitor’s color accuracy, viewing angle and sRGB color space have been certified by TÜV Rheinland and Intertek and also validated by UL.

21:9 Curved UltraWide Multi-Display for Enhanced Productivity

The 21:9 Curved UltraWide Multi-Display (Model 34UC87M) provides various multiple-display set-up options, raising productivity levels for stock traders and other financial professionals who need to keep track of large amounts of data simultaneously. This monitor can be used as a trading workstation or a large dashboard to display charts, quotes or pending orders on each screen, allowing the user to explore a wider range of opportunities.

Digital Cinema 4K Monitor for Superb Color Management

LG will also showcase the Digital Cinema 4K Monitor (Model 31MU97) featuring 4K resolution (4096 x 2160), with more pixels than normal Ultra HD resolution (3840 x 2160). Not only does it show 4K content as they were meant to be seen with native resolution, it is also well suited for handling Digital Intermediate (DI) processes. With over 99.5 percent Adobe Color Space, it is the ideal monitor for accurate color management.

“LG’s premium 21:9 UltraWide monitors are designed with the unique needs of consumers in mind,” said In-kyu Lee, senior vice president and head of the TV and monitor division at the LG Electronics Home Entertainment Company. “The industry has come a long way from the days when one display design was thought to be suitable for all users. With the amount of time we spend in front of monitors, there’s a lot of room for specialized monitors in our lives.”

Visitors are encouraged to stop by LG’s booth at CES 2015 (Las Vegas Convention Center, Central Hall #8204) from Jan. 6-9 to see LG’s innovative monitor lineup up close and personal.

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Introducing Most Diverse Ultra HD Lineup at CES 2015,
LG Has 4K TVs to Meet Every Need

SEOUL, Dec. 30, 2014 — LG Electronics (LG) will be unveiling its expanded lineup of 4K ULTRA HD TVs, with new designs, more features and picture quality enhancements, at the 2015 International CES^® in Las Vegas from Jan.  6-9. This will be the first opportunity for audiences to get a firsthand look at LG’s full collection of 4K ULTRA HD TVs for the 2015 model year.

Named by the Consumer Electronics Association as the “4K Ultra HD Partner for the 2015 International CES,” LG will be demonstrating the superb color reproduction of its ColorPrime series which produces greater realism and depth either with Wide Color LED or Quantum Dot technologies.

LG’s 4K ULTRA HD TV with Wide Color LED technology, making its debut at CES 2015, utilizes different phosphor-based LEDs to display greater color depth and more lifelike images. LG will also be unveiling for the first time ever its 4K ULTRA HD TVs with Quantum Dot technology, which offers high color accuracy along with a 30 percent increase in the color gamut.

LG’s 4K ULTRA HD TVs deliver exceptional 4K (3840 x 2160) resolution with In-Plane Switching (IPS) 4K panels. These displays render color vibrancy of images in near original quality and do so while allowing for remarkably wide viewing angles. LG’s True Black Control local dimming technology refines the contrast and creates darker, deeper blacks. Also new for 2015 is LG’s Natural Color feature which minimizes color reproduction errors while Contrast Optimizer maximizes color contrast and brightness.

Superb picture quality aside, LG’s new ULTRA Slim concept, which has been integrated into the highly praised CINEMA SCREEN design, is an important factor in the TV’s immersive capabilities. The beautiful, slim bezel and clean, seamless appearance creates a compelling package where even the back of the TV has been designed to add a modern touch to virtually any interior décor.

Five of LG’s 4K ULTRA HD TV models come equipped with an impressive multi-channel ULTRA Surround System, developed in partnership with audio expert Harman/Kardon. Deep, rich and powerful sound is guaranteed to further enhance the level of viewer immersion. The thoughtfully-designed forward-firing speakers are compact but effective. And new for 2015, the high-end UF9500 series features an integrated Auditorium Stand designed to reflect and centralize sound for maximum performance.

LG’s newly upgraded proprietary smart TV platform, webOS 2.0, is even more user-friendly than its predecessor, letting users explore the system’s full potential in intuitive ways. Booting time has been reduced by up to 60 percent and connectivity to external devices is even more effortless than before. What’s more, users can customize their own menus on the Launcher Bar for a more personalized experience.

LG has also integrated its sophisticated 4K Upscaler algorithm into its 4K Ultra HD TV lineup for smooth rendering of SD, HD and Full HD content into near Ultra HD quality images. What’s more, the built-in 4K High Efficiency Video Codec (HEVC) Decoder supports both 30p and 60p 4K content from external devices, helping to assure  that LG TVs will be compatible with future Ultra HD transmission standards.

“LG 4K ULTRA HD TVs are designed to offer a viewing experience unmatched in the TV industry,” said In-kyu Lee, senior vice president and head of the TV and monitor division at the LG Electronics Home Entertainment Company. “The breathtaking picture quality is underpinned by our latest ColorPrime series for a truly superb home entertainment experience.”

Visitors to LG’s booth at CES 2015 (Las Vegas Convention Center, Central Hall #8204) from will have the opportunity to see LG’s stunning 4K ULTRA HD TVs with their very own eyes.

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New Lineup Includes Company’s First Portable
Music Flow Speaker for Seamless Music Experience Anywhere

SEOUL, Dec. 23, 2014 ― At the 2015 International CES^® in Las Vegas, LG Electronics (LG) will showcase its new Music Flow Wi-Fi Series lineup for music and movie lovers worldwide. The lineup includes the company’s first battery-powered Wi-Fi Speaker (Model H4 Portable), advanced Wi-Fi Soundbars (Models HS7 and HS9¹) and the Streaming 3D Blu-ray Player (Model BP550). These speakers are designed to be compatible with Android and iOS devices.

Each LG Music Flow Wi-Fi device can be used independently or connected to one another device wirelessly, using Advanced Wireless Network and Dual Band Wi-Fi (2.4/5GHz) technology to deliver a seamless audio experience. Unlike other Bluetooth speakers, streaming to a Music Flow Wi-Fi Series speaker from a smartphone continues uninterrupted when receiving a call. And if home libraries aren’t enough, users can stream music from service providers such as Spotify, Deezer, Napster, and TuneIn.

The LG H4 Portable is the company’s first wireless speaker with a built-in battery for easy portability from one room to another in the home. The Music Flow Wi-Fi Series lineup also includes two Wi-Fi Soundbars that deliver rich, full and immersive audio — the HS7 provides seamless HD sound while the HS9 offers outstanding, deep acoustics.

LG Music Flow makes creating a personalized wireless home entertainment center easier than ever. In Home Cinema Mode, users can wirelessly connect two of H4 Portable speakers to the Wi-Fi Soundbar as rear left and right channels to completely immerse the viewer in surround sound. Each speaker can be individually set to match the desired environment based on the speaker’s position. And LG’s BP550 Streaming 3D Blu-ray Player can be connected to Music Flow speakers to stream sound from any CD or USB drive.

What’s more, the Auto Music Play feature gives LG Music Flow the ability to deliver a user experience that maximizes convenience for listeners on the go. Music on a smartphone will automatically begin playing on a Music Flow Wi-Fi speaker when the phone comes within one foot. So you could be listening to music on your headphones on the subway ride home but the music will begin playing automatically from your living room Wi-Fi Soundbar when you enter your living room.

The collection also comes with LG HomeChat^TM capability that allows users to control the LG devices using the popular LINE free-text messaging app on any smartphone or tablet. Users can use this feature, basically sending a text to the speaker with simple commands such as “play songs for party” or “turn off music after one hour.” With HomeChat^TM, LG Music Flow Wi-Fi Series can also act as a personal assistant, setting alarms and alerting users of upcoming events on command.

“The flexibility and quality of the LG Music Flow Wi-Fi Series delivers a listening experience that goes beyond what conventional audio systems have been able to offer until now,” said Byung-hoon Min, senior vice president and head of the CAV division at the LG Home Entertainment Company. “With Wi-Fi capability and high-fidelity audio output, our Music Flow Wi-Fi Series is the epitome of what a smart audio system should be capable of in the 21st century.”

Visitors to LG’s booth at CES 2015 (Las Vegas Convention Center, Central Hall #8204) from Jan. 6-9 can experience LG’s exciting new Music Flow products firsthand.