LG Furthers Its Commitment to Environmental Stewardship

with Low-Carbon Products

SEOUL, Apr. 22, 2014 ― LG Electronics (LG) cut emissions from the use of its products by 38 million tons in 2013. This exceeded the company’s target to reduce emissions from the use of LG products by 30 million tons in a year, a target which LG had previously projected would not be reached until 2020.

Buoyed by this success, LG has set itself the even more challenging goal of cutting emissions associated with product use by 60 million tons a year in 2020 ― an accumulated reduction of approximately 420 milliontons between 2008 and 2020. A decrease of this size will have the same positive impact on air quality as the planting of 3 billion pine tree seedlings a year.

LG’s advanced technologies helped to lower greenhouse gas emissions through impressive energy saving performance. The company’s Linear Compressor used in refrigerators and Direct Drive technology in its washing machines are clear proof of LG’s commitment to, and leadership in, delivering environmentally friendly products. LG’s LED-backlit LCD TV achieved 67 percent improved energy efficiency¹ by using Smart Energy Saving Technology.

For its continued leadership in manufacturing and promoting efficiency, LG was recognized by the U.S. Environmental Protection Agency (EPA) with the2014 ENERGY STAR Partner of the Year-Sustained Excellence Award, the highest distinction best owed upon ENERGY STAR partners. In Korea, LG has earned 98 low-carbon product certifications in the field of home appliances from the Ministry of Environment and Korean Environmental Industry & Technology Institute, more than any other manufacturer to date. Furthermore, LG was ranked first in the Carbon Management Global Leaders Club by CDP (Carbon Disclosure Project) Korea from 2009 to 2012.

“Reaching this milestone could not have been possible if not for the dedication of our employees who have led the way in environmental stewardship,” said Joon-ho Kim, senior vice president and head of LG’s Quality Center. “We will continue to push the boundaries to bring innovations to our customers that are both technologically superior and environmentally responsible.”

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¹LG TV model 47LB6700versus model 47LC7DF.

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Joint Research Advances Gas, Liquid and Air Purification Technology for

Future Commercialization

SEOUL, Apr. 18, 2014 ― Researchers from LG Electronics (LG) and Swiss university ETH Zurich (Swiss Federal Institute of Technology Zurich) have developed a method to greatly increase the speed and efficient transmission of gas, liquid and water vapor through perforated graphene, a material that has seen an explosion of scientific interest in recent years. The findings open up the possibility in the future to develop highly efficient filters to treat air and water.

Graphene, a versatile material composed of a one-atom thick layer of graphite, is the thinnest, lightest and strongest compound currently known to man. It was first successfully isolated in 2004 and since then much research has been conducted with sheets of graphene, which have the unique property of being the only material where each single atom is exposed to a chemical reaction from both sides due to its 2D structure. Reliability and consistency when working with extremely delicate graphene has been a constant challenge for researchers.

Scientists from ETH Zurich and LG developed a reliable method for creating 2D membranes using chemical vapor deposition (CVD) optimized to grow graphene with minimal defects and cracks to form graphene layers thinner than 1 nm (nanometer). Using a focused ion beam (FIB), the researchers then drilled nanopores in double layers of graphene to produce porous membranes with aperture diameters between less than 10 nm and 1 µm (micrometer).

Testing various sized perforations, the researchers found that their graphene membrane resulted in water permeance five- to sevenfold faster than conventional filtration membranes and transmission of water vapor several hundred times higher compared to today’s most advanced breathable textiles such as Gore-Tex. The findings of the LG-ETH Zurich team could lead to the development in the future of highly breathable materials that are also waterproof and more effective filters to separate dangerous gases from the air.

The team’s research paper “Ultimate Permeation across Atomically Thin Porous Graphene” will be published today in Science, the academic journal of the American Association for the Advancement of Science, one of the world’s top scientific journals.

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EPA Recognizes LG for Efforts to Protect the Environment

Through Superior Energy Efficiency and Climate Communications 

SEOUL, Apr. 3, 2014 — LG Electronics, a global technology leader in consumer electronics and home appliances, has been recognized by the U.S. Environmental Protection Agency (EPA) with a 2014 ENERGY STAR Partner of the Year-Sustained Excellence Award, the highest distinction bestowed upon ENERGY STAR partners. LG also is being honored with the inaugural 2014 ENERGY STAR Partner of the Year-Climate Communications Award.

According to the EPA, LG is being recognized as ENERGY STAR Partner of the Year for its continued leadership in protecting the environment by manufacturing and promoting products with superior energy efficiency as well as educating consumers on the important, positive effects that energy-efficient behaviors can have on the environment.

For example, in the past year American consumers purchased more than 1.6 million LG products awarded the “ENERGY STAR Most Efficient 2013” distinction, which helps consumers easily identify the most efficient products among those that have earned the ENERGY STAR label. LG increased the number of Most Efficient models available by 55 percent in 2013 from 2012 and increased its percentage of total sales dollars that were ENERGY STAR qualified by more than 13 percent from 2012.

LG also expanded its programs designed to change consumer behaviors. In 2013, the company generated more than 2 billion consumer impressions by stepping up its nationwide public education and community out reach campaign. Key to this effort was LG’s industry-leading support of “Team ENERGY STAR,” a multi-year initiative from EPA’s ENERGY STAR program that involves kids in helping their families save energy and money at home, while teaching them how energy efficiency is good for the environment. The company worked with EPA and PTO Today to award a total of 50 prizes (primarily LG ENERGY STAR certified products) to families who participated in the campaign.

“As a long-time ENERGY STAR partner, LG is extremely proud to be recognized by the EPA for our ongoing leadership and long-term commitment to energy efficiency through both the ENERGY STAR Sustained Excellence and Climate Communications awards,” said William Cho, president and CEO of LG Electronics USA. “LG works to reduce greenhouse gas emissions and help fight climate change by bringing energy-efficient products to the market as quickly as possible and by teaching consumers simple actions they can take to protect the environment.”

Across the United States, top companies and organizations are leading the way toward a more energy-efficient future through their participation in ENERGY STAR. Through 2013, with help from ENERGY STAR, American families and businesses have saved USD 297 billion on utility bills and prevented more than 2.1 billion metric tons of greenhouse gas emissions.

“LG has earned EPA’s highest ENERGY STAR award — the 2014 Partner of the Year- Sustained Excellence Award — because of its unwavering commitment to helping consumers become increasingly more energy efficient,” said EPA Deputy Administrator Bob Perciasepe. “By using innovative marketing and communications, LG is helping to raise the public’s awareness of climate change. An informed public can make smarter choices about the purchases they make and the impact that they have on the environment and our changing climate.”

The 2014 Partner of the Year-Sustained Excellence Awards are given to organizations to recognize their contributions to reducing greenhouse gas emissions through superior energy efficiency. These winners have reduced greenhouse gas emissions by setting and achieving aggressive goals and by employing innovative energy efficiency approaches. These awards recognize ongoing leadership across the ENERGY STAR program, including energy-efficient products, services, new homes, and buildings in the commercial, industrial, and public sectors.

LG and other 2014 award winners are selected from the 16,000 organizations that participate in the ENERGY STAR program. In addition to its Sustained Excellence recognition in 2014, LG is one of only 10 ENERGY STAR Partners to receive the Climate Communications Award, a new award for 2014 that honors outstanding efforts to raise its customers’ awareness about climate change.

LG Electronics’ accomplishments will be recognized at an awards ceremony in Washington, D.C. on April 29.

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First Regional Roadshow Showcases LG’s Consumer-Focused

Product Lineup to Asian Audience

SEOUL, Apr. 2, 2014 — LG Electronics (LG) kicked off the third leg of its global Innovation Festival (InnoFest) roadshow in Seoul with a showcase of its newest products aimed at Asian consumers, which included the company’s diverse lineup of TVs, refrigerators, washing machines, air conditioners and smartphones. InnoFest Asia follows on the heels of InnoFest Middle East & Africa event in Turkey and InnoFest Europe in Italy in February and March, respectively.

“LG expanded LG InnoFest to Asia this year for the first time to show our regional business partners and stakeholders LG’s diverse lineup of consumer-centered products for 2014,” said Weon-dae Kim, senior vice president and regional head of LG Electronics Asia. “The hundreds of guests who come to LG InnoFest are the first impression customers have of LG so it’s critical that they have all the tools and knowledge to be our ambassadors.”

LG showcased its full lineup of TVs for Asian consumers starting with the superior picture quality of ULTRA HD TVs. LG announced the expansion of its ULTRA HD TV family from 49 to 105 inches and adding two new models — 77 and 65 inches — to its current 55-inch OLED TV offering. LG also introduced its newest smart TV operating system, webOS, at InnoFest Asia. Setting up, searching and viewing content and connecting to other devices are incredibly simple and intuitive with webOS.

LG also showcased at InnoFest Asia its latest big capacity, energy conserving home appliances. Interest was high for LG’s top-load washing machines with Tub Clean+ which increases water temperature to 60 degrees Celsius to wash dirt and germs from inside the unit. LG’s new front-load washing machine reduces wash time to only 59 minutes¹ with its TurboWash™ technology and removes wrinkles and odors from delicate clothes with TrueSteam™.

In the kitchen, LG’s refrigerators equipped with Inverter Linear Compressor and the double layered Door-in-Door™ system take energy efficiency and convenience to a whole new level. LG’s Deluxe Inverter V smart air conditioners can be adjusted to operate under four power consumption options, according to needs and conditions. Artcool Mirror Inverter V air conditioner includes LG’s proprietary Voice Mate feature enabling it to respond to vocal commands. Smart cleaning solutions such as HOM-BOT SQUARE and KOMPRESSOR RoboSense™ round out LG’s appliance lineup at LG InnoFest Asia.

Other products featured at LG InnoFest Asia include LG G Flex, the ergonomic,  curved smartphone designed around the human face, and the new G Pro 2, G2 mini, L Series ^III, as well as the company’s first wearable fitness device, Lifeband Touch.

“It was very impressive to see LG Electronics’ technology leadership and innovative products right here, the country where LG was born and raised,” said Mr. Handy Sundjaja, Owner of Log-In, one of the biggest retailers in Indonesia. “I hope we can continue to help each other grow, succeed and lead the Indonesian market going forward.”

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¹ Based on tests carried out by Intertek, LG Model F94933WHS (washing load 5kg on Cotton cycle).

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Smart Lighting Lead the Way as LG Expands Global Lighting Business

FRANKFURT, Mar. 31, 2014 — LG Electronics (LG) will mark the expansion of its global lighting business by introducing its newest lighting products at the Light+Building 2014 trade show from March 30 to April 4 at the Frankfurt Fair and Exhibition Centre in Germany. Under the theme of Simply Smart in Lighting, LG will showcase advanced lighting technologies in the areas of Energy Savings & Payback, Connect & Control and Comfort & Well-being.

Making its global debut following its introduction in Korea will be LG’s Smart Lamp, which can be connected directly to a smartphone or tablet via Bluetooth and controlled with a free downloadable Android or iOS app. The Smart Lamp offers nine modes of operation that can be personalized for each individual. In Sleep Mode, for example, the Smart Lamp can be set to gradually dim as the user falls asleep and brighten in the morning when the alarm clock sounds.

Another innovative lighting product being unveiled at Light+Building 2014 is LG’s OLED Table Lamp, the world’s first product of its kind to utilize a curved OLED panel as a light source. Produced exclusively by LG Chem, the OLED panels utilized in the OLED Table Lamp are incredibly thin and flexible and are considered by many to be the next generation in lighting technology. LG OLED Table Lamp can also be controlled remotely with a compatible smartphone or tablet running the LG lighting control app.

Also being showcased for the first time at the Light+Building show is LG’s Color Tunable Flat Light which can alter its color and color temperature via the smartphone and tablet app to create a unique mood for any room. Light has always been known to have an amazing effect on people, both emotionally and biologically. Used effectively, LG’s Color Tunable Flat Light can play a key role in promoting the well-being of individuals and creating a pleasant ambience.

To highlight their advanced capabilities, all three products will be demonstrated in LG’s Smart Home Zone at Light+Building using LG’s HomeChat™ service, first introduced at the Consumer Electronics Show (CES) in January. With HomeChat, customers will be able to communicate with the lights using the popular messaging app LINE, utilizing normal everyday language. Type “I am going out” and HomeChat will ask “Do you want me to turn on security mode?” If the user responds affirmatively, the lights will be randomly cycled on and off to give the appearance of the home being occupied.

Other LG lighting products on display at Light+Building 2014 are:

LG LED Flat Light incorporates the company’s advanced optical technology from its incredibly thin LED TVs, making LG’s LED Flat Light approximately 70 percent slimmer than competing LED lighting. The slim profile and soft light generated by LG LED Flat Light makes this appropriate for most living and work spaces.

Benefitting from the company’s proprietary technology in heat dissipation, LG LED-T111 lighting offers the brightness of a 70 watt metal-halide lamp (3,400 lumens) from its small and light form factor. This product is a perfect match for high-end retail stores and other commercial spaces where premium feel and energy efficiency are high priorities.

LG’s LED Streetlights and Downlights are designed to be modular to meet the needs of various environments and customers. The modular design makes LG lights more future-proof since older parts and components can be replaced with more efficient ones. Modular design also has the potential to save customers money because only certain parts need to be changed — as opposed to the entire luminaire housing—and future upgrades would likely result in higher energy efficiency. And to ensure that LG LED Streetlights properly blend in with their surroundings, LG set a high priority on minimalistic design with high functionality.

LED Essentials from LG Lighting, a new lineup of commercial LED products from LG, will also be unveiled at Light+Building 2014. Focusing on the core features and benefits of LED lighting, the five products in LED Essentials from LG Lighting — halogen replacement downlight, CFL replacement downlight, LED recessed flat, LED high-bay and LED batten — are designed to better meet the needs of the global commercial lighting market.

“At Light+Building, LG is presenting a new paradigm of lighting solutions that breaks with conventional concepts and traditions,” said Si-kwan Ryu, executive vice president of LG Electronics’ Lighting Business. “Our newest smart and energy efficient lighting products are expected to set new standards of innovation and deliver even higher value to our customers.”

As the world’s largest trade fair for lighting and building-services technology solutions, the biennial Light+Building trade show is host to 2,300 exhibitors and nearly 200,000 visitors from the fields of architecture, design, engineering and other related disciplines. Visitors to the Light+Building show are encouraged to see LG’s newest lighting products for themselves at the company’s booth in Halle 6 Ebene 2 Stand A60 from March 30 to April 4, 2014.

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LG’s Newest UX Feature to be Available for G2 and G Flex

SEOUL, Mar. 25, 2014— As announced at Mobile World Congress last month, Knock Code™ will be a key feature in LG smartphone models this year, including G Pro 2, G2 mini, F Series and L Series^III. Now LG Electronics (LG) will make its innovative Knock Code™ feature available on earlier LG smartphone models via a firmware update starting in April. Owners of LG G2 and G Flex in specific countries will be the first to receive the Knock Code™ update which will give users instant access to their smartphones via a customized “knock” pattern.

With recent consumer research showing that most users check and unlock their devices between 100 and 150 times a day, LG was inspired to further enhance its KnockON feature with a higher layer of security and convenience. KnockOn, which LG patented in 2008, was the perfect foundation to further develop Knock Code™, which is unique in its ability to both wake and unlock the phone in one step, a clear time-saver for users. It’s no surprise that more than 50 percent of participants in a recent survey selected Knock Code™ as the most anticipated feature of G Pro 2, demonstrating the real need for an alternate solution to smartphone security.¹

The consumer benefits of LG’s Knock Code™ technology are obvious in its ability to wake and unlock the phone simultaneously, providing more convenience and greater security over conventional password and pattern-based security options. With Knock Code™, the smartphone display is divided into four invisible quadrants. The user taps or “knocks” anywhere from two to eight times in the quadrants in a specific sequence. With more than 80,000 possible combinations and no fingerprint streaks, Knock Code™ offers a level of security far greater than other devices, even those with fingerprint recognition systems. And because Knock Code™ can be implemented anywhere on the screen in any size without having to view the screen, there’s no chance of password theft. In addition to being safer and more convenient, Knock Code™ is also more responsive compared to bio-recognition systems, which are much more susceptible to variations in the environment.

“LG engineers placed a great amount of emphasis on providing users with exceptional security and convenience when developing Knock Code,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “Making Knock Code accessible to a wider audience is consistent with our direction to differentiate LG mobile devices on the basis of user experience.”

Details of availability of the Knock Code™ upgrade will be announced locally in the weeks ahead.

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Takes Home 33 Awards, LG G Flex and

Smart 3D Blu-ray Home Cinema System Named “Best of the Best”

SEOUL, March24, 2014 — LG Electronics’ (LG) reputation for excellence in the field of design has been recognized with 33 Red Dot Awards, including two prestigious “Best of the Best” awards for its innovative G Flex and Smart 3D Blu-ray Home Cinema system. With more than 4,800 entries this year, the internationally respected Red Dot Awards are one of the three most important design awards in the industry, along with the iF Design Award and IDEA (International Design Excellence Award).

“This year’s Red Dot results confirm our commitment to design across all product categories,” said Dr. Scott Ahn, LG’s Chief Technology Officer. “We’re especially proud of our performance this year, surpassing last year’s performance of 27 awards which including a ‘Best of the Best’ for our Curved OLED TV.”

The LG G Flex, which had previously earned praise as a Gold Winner in the 2014 iF Design Awards, underlines LG’s industry-leading innovation credentials. As the ergonomic, vertically curved smartphone to match the contour of the human face, the revolutionary device offers an immersive viewing experience with its 6-inch display and design that fits more comfortably in the hand and pocket.

LG’s Smart 3D Blu-ray Home Cinema system (Model BH9540TW) offers 3D surround processing, 1460 watt 9.1 channel audio and impressive video capabilities. The beautiful black and silver unit complements all of today’s flat panel TVs and was designed to look impressive in most living rooms.

Other LG products recognized at the 2014 Red Dot Awards include an Honorable Mention for the LG Microwave Oven (Model LMHM2237ST), LG G2 smartphone, LG G Pad 8.3 tablet, 77-inch ULTRA HD CURVED OLED TV (Model 77EC9800), LG  Door-in-Door™ refrigerators in a ‘black stainless steel’ design (Model V9500), washers, gas cook tops and Lifeband Touch fitness band.

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First LG Smartphone with Knock Code™and OIS+ Makes its Debut Overseas

SEOUL, Mar. 18, 2014 — LG Electronics (LG) today announced the start of sales of G Pro 2 in the Asia Region in markets including Hong Kong, Taiwan, Singapore, Philippine, Vietnam and Indonesia among others. The device was first introduced to a global audience at Mobile World Congress in Barcelona last month where the smartphone was well received for its innovative UX features,superb display and advanced camera functions.

“With its 5.9-inch Full HD IPS display, versatile camera functionsand user-oriented UX features, we expect the LG G Pro 2 to make a strong impression with Asian customers.” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “Asian consumers have been the biggest fans of smartphones with displays over five inches and we wanted to make sure that the G Pro 2 exceeded their high expectations.”

LG’s proprietary UX feature, Knock Code™, enables users to power on and unlock their G Pro 2 in one easy step by entering a personalized pattern on the display. Consumer research shows that users check and unlock their devices more than 100 times a day which was the inspiration for LG to take its existing KnockON feature to the next level. With G Pro 2, users can tap or “knock” the display in a specific sequence two to eight times to power on and unlock the phone. And with more than 80,000 possible combinations and no fingerprint streaks, LG’s patented Knock Code™ solution offers a greater level of security over other methods. Customer response has been overwhelmingly positive, as more than 50 percent of participants selected Knock Code™ as the most anticipated feature of the G Pro 2 in a survey¹ in Korea.

The G Pro 2 offers an industry-leading 77.2 percent screen-to-frame ratio with a stunning 5.9-inch Full HD IPS display and incredibly narrow 3.3mm side bezels. The smartphone’s IPS display produces impressively crisp, bright images, taking full advantage of LG’s renowned display technology. Combined with the new high-power 1 watt Hi-Fi speaker, the 1080p display on the G Pro 2 delivers a superb multimedia experience.

And the G Pro 2 is the first device to offer a 13MP camera with OIS+ (Optical Image Stabilizer Plus) not to mention innovative features such as 120FPS HD Video Recording and Slow-Motion playback with adjustable speed, 4K ULTRA HD Recording, Magic Focus and Natural Flash. With such advanced image-capturing capabilities, the camera found on the G Pro 2 can not only outshoot and outperform most other smartphone cameras, but many stand alone point-and-shoot cameras as well.

Details regarding the availability of G Pro 2 in specific countries will be announced locally.
Key Specifications:

–    Chipset: Qualcomm Snapdragon™ 800 (2.26 GHz Quad-Core)

–    GPU: Qualcomm Technologies Adreno™ 330

–    Display: 5.9-inch Full HD IPS (1920 x 1080), Slim Bezel

–    Memory: 3GB DDR3 RAM / 16GB/32GB eMMC ROM / microSD slot

–    Camera: Rear 13.0MP OIS+ / Front 2.1MP

–    Battery: 3,200mAh (removable)

–    Operating System: Android 4.4 KitKat

–    Size: 157.9 x 81.9 x 8.3mm

–    Weight: 172g

–    Network: LTE / HSPA+

–    Connectivity: Bluetooth Smart Ready (BT 4.0) / USB /

Wi-Fi (802.11 a/b/g/n/ac) / NFC / SlimPort

–    Colors: Titan Black, White, Wine Red

–    Other: Knock Code™, 1W Hi-Fi Sound, Content Lock

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¹Conducted by www.cetizen.com

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