LG INTRODUCES NEW ERA OF CORDLESS VACUUMING WITH CORDZERO™ SERIES AT IFA 2014

Front view of LG CordZero™, a cordless canister vacuum cleaner

With LG’s Innovative Smart Inverter Motor™ and Advanced Battery Technology,

LG CordZero™ Offers a Powerful Cleaning Experience Without Cords

SEOUL, Aug. 27, 2014 — LG Electronics (LG) will unveil its new CordZero™ series of premium cordless vacuum cleaners at IFA 2014. Comprised of CordZero™, CordZero™ 2 in 1, CordZero™ Bedding and HOM-BOT SQUARE, LG’s CordZero™ collection offers a powerful and convenient cleaning experience with zero obstacles, zero limits and zero time wasted. With features such as PowerPack™, Smart Inverter Motor™ and RoboSense™, LG’s CordZero™ lineup will change the way consumers think about housework.

CORDZERO™ : Lose the Cord, Keep the Performance

LG’s CordZero™, a new cordless canister vacuum cleaner, raises the bar in convenience with no power cord to repeatedly plug and unplug, enabling consumers to clean freely from room to room without any tangling or hassles, reducing overall cleaning time. CordZero™ features an innovative built-in lithium-ion battery PowerPack™ providing 200 watts of suction power and continuous cleaning for up to 40 minutes. CordZero™ employs LG’s Smart Inverter Motor™ to guarantee outstanding performance with high efficiency and durability in a compact size. The Smart Inverter Motor^TM from LG is on average 28 percent smaller, 22 percent lighter and 13 percent more efficient than conventional vacuum motors. It’s no wonder that LG felt confident enough to offer a 10-year warranty on the motor.

With LG’s one-of-a-kind RoboSense™ technology, CordZero™ is the world’s first vacuum cleaner that “watches” the user and automatically follows at a constant distance using motorized wheels. CordZero™ is also equipped with LG’s proprietary KOMPRESSOR™ technology, the world’s first motorized dust compression system that sucks up dust and debris and compresses them into easy to manage dust wedges in the bagless bin for easier, hygienic disposal.

CORDZERO™ 2 IN 1: Effortless Cleaning Anytime, Anywhere

LG’s CordZero™ 2 in 1 offers convenient cleaning and long lasting suction power thanks to Dual PowerPack™, Smart Inverter Motor™ and Anti-Tangle Brush™. The Dual PowerPack™ provides a running time of up to 60 minutes in Regular Mode and 40 minutes in Power Mode with its replaceable lithium-ion dual battery pack. Dual functionality means customers can use it as a stick-type cleaner with a full length handle or as a more portable hand-held unit. With its slim design, easy 180 degree swivel head and built-in crevice and brush tool, CordZero™ 2 in 1 helps make cleaning less of a chore.

HOM-BOT SQUARE: Working Quietly but Thoroughly

LG’s efficient and convenient model to date, HOM-BOT SQUARE changes the paradigm by revolutionizing cleaning. HOM-BOT SQUARE’s sharper angled design, longer brushes, low 89mm height and improved sensors leave dust with few places to hide. Upgraded Dual Eye 2.0™ camera sensors accurately scan and map floor surfaces, even in the dark. Thanks to its Learning Function, HOM-BOT SQUARE can remember areas it has previously cleaned and with a low noise level of only 60dBA, HOM-BOT SQUARE goes about cleaning quietly without causing a disturbance.

CORDZERO™ BEDDING: Daily Care for Hygienic Bedding

LG is also showcasing CordZero™ Bedding, its new cordless bedding cleaner, to help consumers protect their health by effectively reducing the number of dust mites and harmful allergens in beds and mattresses. With powerful suction and three distinct levels of cleaning, CordZero™ Bedding offers customers advanced household hygiene. The built-in UV sterilization station ensures a more hygienic bed and the cleaner itself, reducing the chance of secondary contamination. The Dual HEPA filter includes a multi-filtration system that more thoroughly removes dust, odor and germs from the home.

“CordZero™ is a game changer and will play a significant role in making LG a leading premium vacuum cleaner brand around the world,” said Seong-jin Jo, president and CEO of the LG Electronics Home Appliance Company. “The CordZero™ collection is the result of over 10 years of innovation and commitment to create a new breed of products that redefine convenience, ultimately allowing consumers to live smarter lives.”

Key Specifications:

CORDZERO™

￭ PowerPack™

￭ Smart Inverter Motor™

￭ Automatic Location Recognition Technology

￭ Active Following Wheel Technology

￭ LG KOMPRESSOR™ Technology

￭ HEPA14

￭ SLG 5 Star & BAF Certified

CORDZERO™ 2 IN 1

￭ Dual PowerPack™

￭ Anti-Tangle Brush™

￭ Built-in Brush (Crevice & Brush Tool)

￭ Weight: 2.8kg

￭ Easy 180 Degree Swivel Head

HOM-BOT SQUARE

￭ Corner Master

￭ Dual Eye 2.0™

￭ Easy-out Dust Bin

￭ Noise level: 60dBA

￭ HEPA 11 Filter

￭ Smart Turbo

￭ Learning Function

￭ Long-lasting Lithium-Ion Battery

CORDZERO™ BEDDING

￭ Dual Punch™

￭ Soft Rotating Brush

￭ Powerful Suction

￭ UV Sterilization Station

￭ Dual HEPA Filter

￭ Easy-out Dust Bin

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LG G3 STYLUS TO DEBUT AT IFA BERLIN

A screen of a LG G3 Stylus showing the QuickMemo function and its pen are standing on a table.

Latest G3 Variant Offers Large Display and Stylus-enabled
User Experience at Exceptional Price

SEOUL, Aug. 26, 2014 — Following the recently introduced G3 Beat and G Vista, LG Electronics (LG) today announced another new device with DNA borrowed from the acclaimed LG G3. The LG G3 Stylus is a pen-enabled smartphone that offers a large display and many of the premium user experience (UX) features of the G3 all in a fairly-priced package.

The G3 Stylus comes equipped with an expansive 5.5-inch qHD display and boasts the same Floating Arc tapered edges, thin bezels and metallic skin design first introduced in the LG G3. The proprietary Rubberdium^TM stylus pen feels comfortable in any hand and is perfect for effortless jotting, doodling and sketching with precision. Pre-loaded programs and apps for both productivity and entertainment also lets users seamlessly switch between work and play.

In a category all its own, the LG G3 Stylus offers users many of the smart, simple yet premium features of the LG G3 at a fair price without compromising quality. The device is equipped with LG’s proven 13MP camera that carries over many of the UX features from the G3, such as Touch & Shoot, Gesture Shot, and Front Camera Light. With its large capacity 3,000mAh removable battery, LG G3 Stylus owners can be confident of an extended multimedia experience.

Key features that make users enjoy more the G3 Stylus include:

￭ QuickMemo+ combines Quickmemo, Memo and Notebook apps for simple content capture and sharing.

￭ Dual Window divides the expansive screen into two separate windows for easy and effective multitasking.

￭ Smart Keyboard intuitively adjusts to users’ typing patterns for faster input with fewer mistakes, reducing errors by up to 75 percent.

￭ Touch & Shoot lets users simply touch anywhere on the display to focus and shoot, reducing a two- step process to just one.

￭ Gesture Shot allows users to take easy selfies by simply opening and closing one’s hand in front of the lens to start a three-second countdown before the shutter is triggered.

￭ Knock Code^TMunlocks the device in one easy step with a personalized “knock” pattern for both convenience and security.

“With its exceptional hardware and exceptional price that can’t be beat, the LG G3 Stylus is in a category all by itself,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “The LG G3 Stylus is the perfect tool for consumers who don’t want to be bogged down carrying a laptop, tablet and smartphone. It gets things done and lets you have fun while doing without having to compromise on quality, style or user experience.”

LG will roll out the G3 Stylus in 3G markets starting in Brazil in September followed by countries in Asia, Middle East and Africa and CIS. Prices and details of availability will be announced locally at the time of launch. Visitors to IFA are encouraged to come see the LG G3 Stylus for themselves at LG’s booth in Hall 11.2 of Messe Berlin.

Key Specifications:

￭ Chipset: 1.3 GHz Quad-Core

￭ Display: 5.5-inch qHD IPS (960 x 540)

￭ Memory: 8 GB / 1 GB RAM/ MicroSD slot

￭ Camera: Rear 13MP/ Front 1.3MP

￭ Battery: 3,000mAh (removable)

￭ Operating System: Android 4.4.2 KitKat

￭ Size: 149.3 x 75.9 x 10.2mm

￭ Weight: 163g

￭ Network: 3G

￭ Colors: Black / White/ Gold

￭ Other: Stylus Pen

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LG CUP INTERNATIONAL WOMEN’S BASEBALL TOURNAMENT CROWNS ITS FIRST CHAMPION

Team Osaka University of Japan Takes Home the Trophy in Inaugural Series

SEOUL, Aug. 26, 2014 — The inaugural LG Cup International Women’s Baseball Tournament 2014, organized by LG Electronics (LG) in partnership with the International Baseball Federation (IBAF) and the Women’s Baseball Association of Korea (WBAK), came to an exciting conclusion in its final game on August 25^th. Since the opening game between Korea and Taiwan, 150 players from around the world had taken the field at LG Champions Park. When the dust had settled, the Osaka University from Japan became the first LG Cup winner with a 19 to 1 win over the Korea from South Korea.

Taking place from August 22-25 in Icheon, South Korea, the LG Cup 2014 was organized to support the international growth of women’s baseball and encourage women from all backgrounds to participate in one of the world’s most popular sports.The first ever LG Cup hosted eight teams from seven countries including the United States, Japan, Taiwan, Hong Kong, Australia, India and South Korea.

“The tournament brought together the world’s best female baseball players in the spirit of teamwork and sportsmanship,” said Tomimoto Miyuki from Osaka University, the tournament’s MVP. “Playing so well and winning the tournament was a special experience for me that I will never forget for as long as I live.”

In attendance at the closing ceremony after the final game were the key figures responsible for organizing the first LG Cup: LG CEO Bon-joon Koo, LG executive vice president Wayne Park and WBAK vice chairman Kwang-hwan Lee. Mr. Koo awarded the trophy to the top three winning teams and key players with LG products.

“LG is proud and honored to be able to provide an opportunity for women to participate at such a high level in a sport that should be open to every player who loves the game,” said LG CEO Koo. “These athletes’ passion for the game made a deep impression on the fans and gave us much to look forward to next year.”

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LG FIRST TO COMMERCIALIZE 4K OLED TV

LG Brings to Market the Future of Television with
Best of Technology and Breathtaking Viewing Experience

SEOUL, Aug. 25, 2014 — LG Electronics (LG) today announced the start of sales of the world’s first OLED TV with 4K (3840 x 2160) resolution. Available in 77- and 65-inch screen sizes (models 77EG9700 and 65EC9700), LG 4K OLED TVs boast the very best display technology currently available — a curved panel composed of organic light-emitting diodes in Ultra HD quality. LG 4K OLED TV, highlights the superiority of OLED over conventional display technology, providing a viewing experience that is nothing short of amazing. Simply put, it is the future of television.

LG 4K OLED TV employs an advanced panel developed by LG Display which features LG’s proprietary Four-Color Pixel WRGB technology. With 33 million sub-pixels working to produce the most lifelike colors and infinite contrast ratio, viewers will feel like they’re watching the real thing. With richer, brighter and more natural hues, the self-lighting pixels also guarantee deeper blacks and its fast response rate helps the TV render motion flawlessly without flickering or blurring.

“LG 4K OLED TV is the pinnacle of technological achievement and a new paradigm that will change the dynamics of the next generation TV market,” said Hyun-hwoi Ha, president and CEO of LG’s Home Entertainment Company. “As the next evolutionary step in display technology, OLED will play a major role in reshaping our industry. I feel confident when I say that 4K OLED is a bona fide game changer.”

Supported by a flowing, leaf-shaped stand, the slender, curved screen of LG 4K OLED TV is both cinematic and stylish. For installation flexibility, the 65EC9700 and 77EG9700 can also be wall mounted. And LG’s multi-channel ULTRA SURROUND sound system supplies an audio performance that lives up to the TV’s superior picture quality. Designed in cooperation with renowned audio expert Harman Kardon, ULTRA SURROUND creates a rich, detailed environment that heightens the viewer’s sense of immersion.

LG’s 4K OLED TV, which was a Best of Innovations award winner at this year’s Consumer Electronics Show (CES), is built around the easy-to-use webOS platform and offers a range of convenient features and functions developed around the core concepts of Simple Connection, Simple Switching and Simple Discovery. webOS was recently recognized by the prestigious European Imaging and Sound Association (EISA) for its exceptionally intuitive user interface.

“OLED TVs are expected to overtake LCD in sales within a few years and no company is better prepared for this than LG,” added Mr. Ha. “OLED’s benefits are obvious. There’s no deterioration in picture quality and issues such as image blurring, distortion and color leakage in curved LED units are simply non-existent on curved OLED TVs. 4K OLED TV represents superb value for the consumer in terms of color reproduction, contrast ratio, detail and viewing angles.”

LG will begin taking pre-orders for its 65- and 77-inch 4K OLED TVs starting in Korea this week, with availability in key markets in North America and Europe to follow soon after. Visitors to IFA can see LG’s 4K OLED TVs for themselves by visiting Hall 11.2 of Messe Berlin from September 5-10.

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LG SPONSORS NEW INTERNATIONAL WOMEN’S BASEBALL TOURNAMENT

LG Cup 2014 Raises Profile for Female Athletes,

Spotlights Opportunities and Achievements

SEOUL, Aug. 22, 2014 — LG Electronics (LG), in partnership with the International Baseball Federation (IBAF) and the Women’s Baseball Association of Korea (WBAK), will be the title sponsor of the LG Cup International Women’s Baseball Tournament 2014. The inaugural LG Cup 2014 will take place August 22-25 at LG Champions Park in Icheon, South Korea and will feature eight teams from seven countries around the world. Through this tournament, LG, the IBAF and WBAK hope to grow the popularity of women’s baseball and encourage women from all backgrounds to participate in one of the world’s most popular sports.

Women’s baseball has a long and storied history in the annals of sports, with the formation of the first professional female team in 1867 in Philadelphia, Pennsylvania, USA, two years before the first men’s professional baseball club. Historically, there have been only two international baseball competitions for female players — the Phoenix Cup IBAF Hong Kong International Women’s Baseball Tournament and the Women’s Baseball World Cup, which is held every two years. The LG Cup 2014 provides another much-needed opportunity for women to participate on the world stage at the highest level of competition.

The LG Cup 2014 will host a team from the United States, Japan, Taiwan, Hong Kong, Australia, India and two teams from South Korea. The champion will be determined over the course of sixteen games, including group stage and playoff match-ups. Bon-joon Koo, vice chairman and CEO of LG Electronics, and Kwang-hwan Lee, vice chairman of WBAK, will participate in the opening ceremony and commemorate the start of the LG Cup 2014 along with 150 players from around the world.

The LG Cup 2014 exemplifies the company’s desire to expand opportunities for women to succeed and to excel on the global stage. LG has a long history of supporting women’s health and wellness around the world and has even made such sports activities a key component of its Corporate Social Responsibility efforts. In the same spirit, LG is helping to cover the Indian team’s expenses, enabling the 22-member team to make the journey to South Korea to compete as proud representatives of their country.

“LG greatly admires the passion and ability of these women athletes who have continued to pursue a sport even when there was limited support from their own communities,” said LG CEO Koo. “We think it’s important that women continue to have opportunities to participate and succeed in fields that are traditionally off-limits to them. LG is proud to take a leadership role in celebrating women’s achievements, whether that’s in the sports arena, family, or business.”

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LG TARGETS GROWING 3G MARKETS WITH NEW L SERIES SMARTPHONES

New L Fino and L Bello Offer Premium UX Features, Class-leading Cameras

and Powerful Quad-Core Processors Without Premium Price

SEOUL, Aug. 21, 2014 — LG Electronics (LG) will unveil a pair of its newest smartly-priced L Series smartphones at IFA 2014 in Berlin. The L Fino and L Bello are powerful alternatives to higher-priced smartphones, perfect for teenagers and first-time smartphone owners in emerging 3G markets. With blazing fast Quad-Core processors and premium UX features carried over from the popular LG G3, LG is aiming to expand its smartphone footprint in key markets by offering exceptional phones at exceptional prices.

The L Fino and L Bello continue LG’s signature Rear Key button design and come equipped with a class-leading 8MP camera and proprietary UX features that make snapping pictures fun and easy. Consumer behavior research shows that the camera is one of the key deciding factors for first time and teenage customers when choosing a smartphone. LG’s new L Series offers the better camera among smartphones in the same category ensuring that users get quality, blur-free images that are perfect for sharing.

Noteworthy highlights of the L Fino and L Bello include:

￭ Touch & Shoot helps capture special moments quickly and intuitively by letting users tap anywhere on the display to focus and shoot in one single step.

￭ Gesture Shot enables users to simply open and close a hand in front of the lens to start a three-second countdown before triggering the shutter.

￭ Front Camera Light reduces the size of the preview screen and adds a bright white background for softer lighting in self-portrait mode.

￭ Knock Code™ enables users to unlock their LG smartphones in one easy step by tapping a personalized “knock” pattern on the phone’s display.

￭ QuickCircle™ Case gives easy access to frequently used functions such as calling, text messaging, music and camera all from the window without opening the cover.

“With their competitive specs and accessible pricing, we have high hopes for the L Fino and L Bello to continue our successful expansion into emerging markets,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “Our newest L Series smartphones represent the best of LG in design, hardware and UX as well as our commitment to bringing best smartphone experience to 3G customers as many as possible.”

Starting this month, LG will begin rolling out the L Fino and L Bello in key 3G markets in Latin America, with countries in Europe, Asia, and CIS to follow. Prices and additional details of availability will be announced locally at the time of launch.

L Fino KeySpecifications:

￭ Chipset: 1.2GHz Quad-Core

￭ Display: 4.5-inch WVGA IPS (800 x 480 / 207ppi)

￭ Memory: 1GB RAM/ 4GB

￭ Camera: Rear 8MP/ Front VGA

￭ Battery: 1,900mAh

￭ Operating System: Android 4.4.2 KitKat

￭ Size: 127.5 x 67.9 x 11.9mm

￭ Network: HSPA+ 21Mbps (3G)

￭ Colors: White / Black / Gold / Red / Green (varies by market)

L Bello Key Specifications:

￭ Chipset: 1.3GHz Quad-Core

￭ Display: 5.0-inch FWVGA IPS (854×480/ 196ppi)

￭ Memory: 1GB RAM/ 8GB

￭ Camera: Rear 8MPAF / Front 1MP

￭ Battery: 2,540mAh

￭ Operating System: Android 4.4.2 KitKat

￭ Size: 138.2x 70.6x 10.7mm

￭ Network: HSPA+ 21Mbps (3G)

￭ Colors: White / Black / Gold

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NEW BLUETOOTH MINIBEAM PROJECTOR FROM LG DELIVERS A PORTABLE MULTIMEDIA EXPERIENCE

A side view of LG’s bluetooth MiniBeam projector (model PW700)

LG’s Miniscule Projector Offers Maximum Mobility and Viewing Enjoyment

SEOUL, Aug. 21, 2014 — LG Electronics (LG) will be bringing its versatile Bluetooth MiniBeam projector (model PW700) to European markets next month. The highly portable entertainment solution is capable of projecting clear, vibrant images on any flat surface and now with Bluetooth connectivity, the PW700 can stream high quality sound wirelessly to any compatible audio system, including headphones and home theater systems.

This tiny projector measures a compact 172mm x 117mm and weighs just 580g, less than a bottle of water. With 700 ANSI-Lumens of brightness, 100,000:1 contrast ratio and sharp 1280 x 800 resolution, the PW700 can convert a living room wall, bedroom ceiling, garage door or the side of a building into a cinematic experience. Screen sharing options such as WiDi, Miracast and HDMI make accessing content stored on laptops, smartphones and a range of other electronic devices easy and convenient.

“The LG Bluetooth MiniBeam is a personal cinema that you can take with you wherever you go,” said In-kyu Lee, senior vice president and head of the TV Division of LG’s Home Entertainment Company. “Whether you’re watching a streaming movie indoors or a music video on your smartphone outdoors, the LG Bluetooth MiniBeam offers a truly versatile viewing experience.”

The LG PW700 will be available in key European markets starting in September followed in October by countries in Asia and the Middle East. LG Bluetooth MiniBeam will be on display at IFA 2014 in Hall 11.2 of Messe Berlin from September 5-10.

LG PW700 Bluetooth MiniBeam Key Specifications:

￭ Brightness: 700 ANSI

￭ Light Source: LED

￭ Resolution: WXGA(1280×800)

￭ Image Size: 25–100inches

￭ Contrast Ratio: 100,000:1

￭ Sound: 1W x 2 Stereo

￭ Size: 172 x 117 x 40 mm

￭ Weight: 580g

￭ Screen Share: Yes

￭ Bluetooth: Version 3.0

￭ USB Support: HD Divx, Office Viewer

￭ Auto Keystone: Yes

￭ Input: 1 USB

1 HDMI (MHL)

1 RGB

1 Headphones

1 Component (thru RGB)

1 AV

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EXPERIENCE “FLOWING SOUND” WITH SMART HI-FI AUDIO WIRELESS MULTI-ROOM SOLUTION FROM LG

Enjoy High Definition Music Playback Anywhere, Anytime

SEOUL, Aug. 20, 2014 — LG Electronics (LG) today announced the all-new LG Music Flow for music lovers worldwide. LG Music Flow Speakers (models H3, H5, H7), Soundbar (model HS6), Network Bridge (model R1) and the companion Music Flow Player application for smartphones form a convenient and smart Hi-Fi audio ecosystem for the home. Through the Music Flow Player app, users can centrally manage their entire digital music library, even if music is stored across multiple devices, and control all Music Flow units in the home. The app can also recommend songs and playlists, provide easy access to internet radio stations and function as a smartphone music player when the user is on the go.

LG Music Flow incorporates LG HomeChat^TM, a unique service that brings a personal touch to human-device interaction. With HomeChat, users can use the popular smartphone messaging app Line to communicate with LG Music Flow in natural English. What’s more, users can enjoy the speed and simplicity of one-touch music enjoyment thanks to the NFC tag function, the first in a wireless Hi-Fi audio system for the home.

“LG Music Flow takes the fast-growing concept of wireless multi-room audio systems to a new level with its smart convenience and superior sound quality,” said Byung-hoon Min, senior vice president of the LG Home Entertainment Company audio-video division. “Our advanced system can create a personal soundtrack that not only follows the listener from room to room, but also when the user enters the home. LG engineers have set a whole new standard by introducing features and functions to the wireless audio system category that have never been available before on competing units.”

Auto Music Play¹ is one of the many compelling features of the new LG Music Flow. With Auto Music Play, users can listen to music outdoors on a smartphone and automatically switch to Music Flow when arriving home. And with HomeChat integration, users can remotely ask LG Music Flow on the way home for song and playlist recommendations suitable for dinner guests arriving later that evening.

Another unique feature, LG Music Flow Player app, gives users full access and complete control of their digital music collections. Through the convenient search feature, music aficionados can find and play tracks stored on any internet-enabled device connected to LG Music Flow through the home Wi-Fi network. The app’s Mood Station feature can provide recommendations or automatically create a playlist to create a certain ambience. LG’s system facilitates easy access to internet streaming and radio applications such as Spotify, Deezer, Napster and TuneIn (services differ by market) via the Audio Streaming Service. With LG Music Flow and the Music Flow Player app, millions of songs are literally at the listener’s fingertips.

LG Music Flow employs mesh network technology and dual band Wi-Fi to ensure uninterrupted, crystal-clear HD music playback unlike competing systems that rely on a single access point which causes music interruptions and pauses whenever the signal level drops. Expanding LG Music Flow with additional speakers is an absolute breeze. Employ Multi-room Mode to seamlessly play the same song across all connected speakers during parties or a different song in each room when family members are home. Use L/R Stereo Mode for a more immersive listening experience or Home Cinema Mode for an enhanced movie viewing experience. Use L/R Stereo Mode for a more immersive listening experience or Home Cinema Mode for an enhanced movie viewing experience.

To guarantee optimal sound performance, LG developed and implemented a proprietary Automatic Loudness Compensation Algorithm in the Music Flow. This advanced software technology ensures audio strength and clarity across all frequencies. In addition, each speaker features an advanced nano-fiber pulp and foam paper diaphragm that further improves the quality of the sound. Unique to the HS6 Soundbar model, LG’s Stereo Field Extension (SFX) Algorithm creates a larger sweet spot and amplifies the surround sound effect.

In recent years, there has been an increase in consumer demand for superior sound in home audio devices as high-quality multimedia content becomes more and more available. LG Music Flow is the first system in its category to feature 24 bit/192kHz Hi-Fi playback across multiple inter-connectable devices that reproduces studio-like quality sound, far superior to a CD or digital MP3 music. Now consumers can hear a level of realism that hasn’t been possible before in a wireless multi-room audio system for the home.

LG Music Flow models H7 (70W), H5 (40W) and the Network Bridge model R1 will be available in the UK starting this month and in other markets in Europe following IFA 2014 Berlin in early September. LG Music Flow with model H3 (30W) and Soundbar model HS6 (320W) will be rolled out globally soon after.

Visitors to IFA 2014 can see the complete LG Music Flow collection for themselves at Hall 11.2 in Messe Berlin in early September. Until then, to see highlights of LG Music Flow’s main features, click on this video link — http://youtu.be/DxdNmA0JoSQ.

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1 LG Music Flow Player can be downloaded for free from Google Play or Apple App Store on iTunes.

LG G3 UX TREATMENT TO BECOME STANDARDIZED ACROSS MID- TO ENTRY-LEVEL SMARTPHONES AND TABLETS

Fronts of various LG Smartphones and even tablets showing LG G3 UX’s features.

Simplified Camera and Updated Smart Keyboard

to Enhance LG’s Mobile Product Lineup

SEOUL, Aug. 19, 2014 — From entry-level to premium, LG has been actively working to provide a consistent and uniform user experience (UX) across its entire mobile product lineup. Toward that end, LG Electronics (LG) will begin standardizing its proprietary UX features, first introduced in the new LG G3, across most of the company’s mid- to entry-level smartphones and tablets launched in the second half of this year.

Since its worldwide unveiling in May, the LG G3’s UX features have been positively received by both customers and industry experts with many bestowing high praise for its user-friendly enhancements. The 2014 Red Dot Communication Design Award judges also applauded the LG G3, with a total of three “Best of the Best” awards for its intuitive UX features.

“With the basic principles of the G3’s UX features rooted in making complex technologies simple and convenient, our goal was to provide consumers with a user experience they genuinely need and want,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “Standardizing these features across our entry- and mid-tier mobile products is just a natural extension of our desire to make every LG device feel premium and unique.”

A simplified camera displaying only the most frequently used menus is one of the UX features that will be standardized across mid- and entry-level LG smartphones.One of the key camera features is Touch & Shoot, which helps capture special moments quickly and intuitively by letting users tap anywhere on the display to focus and trigger the shutter in one single step, eliminating a time-consuming two-step process. Gesture Shot makes taking selfies simple and fun. Opening and closing one’s hand in front of the lens starts a three-second countdown before triggering the shutter for brilliant, blur-free selfies. Clean View offers a full, clutter-free preview interface by removing all camera menu icons from the screen.

Another UX feature to be standardized is Smart Keyboard, which reduces input error by up to 75 percent by tracking and analyzing typing habits and intuitively “knowing” what words the user intended to type. The keyboard can be re-sized to better fit the user’s hands and thumbs. Suggested words, which appear above the keyboard, can be entered with just an upward flick of the thumb. Individual keys can be customized with frequently used symbols for even faster input. Long-pressing the space bar and sliding the thumb or finger left and right repositions the cursor for faster editing.

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LG RECOGNIZED AT 2014 RED DOT AWARDS FOR INTUITIVE USER EXPERIENCE

The Smart Keyboard, Knock Code and the graphic user interface (GUI) of the acclaimed LG G3 smartphone received “Best of the Best” awards at the reddot award 2014.

G3 Smartphone Wins Three “Best of the Best” Awards

Demonstrating LG’s Leadership in UX Design

SEOUL, Aug. 18, 2014 — LG Electronics (LG) took home a total of nine Red Dot Awards in the Communication Design category. Among these, Smart Keyboard, Knock Code^TM and the graphic user interface (GUI) in the acclaimed LG G3 smartphone received “Best of the Best” awards. LG’s innovative webOS Smart+ TV platform was also recognized by the Red Dot judges for its new approach to smart TVs with an intuitive user interface that made for a viewing experience that is both seamless and refreshingly uncomplicated.

The internationally respected Red Dot Awards comprises three categories – Communication Design, Product Design and Design Concept. With 7,096 entries from 49 countries in the Communication Design category alone, the Red Dot Awards is one of the three most important competitions in the design industry, alongside iF Design Award and IDEA (International Design Excellence Award).

LG’s Smart Keyboard was introduced to the world on the LG G3, a smartphone that was developed under the Simple is the New Smart philosophy. In the same vein, Smart Keyboard helps to reduce input errors by as much as 75 percent. Through adaptive software that can analyze typing habits and predict word choices, Smart Keyboard makes typing faster and infinitely easier.

Knock Code™ was developed in response to consumer feedback that existing security systems on smartphones were cumbersome and time consuming. Knock Code™ lets LG smartphone owners wake and unlock their LG smartphones in one convenient step by employing a personalized series of taps instead of a password or nine-dot pattern. With more than 80,000 possible tap sequences to choose from, Knock Code™ is not only more secure, it’s more convenient.

The LG G3’s GUI provides an intuitive, more enjoyable, user experience. Redesigned from the ground up, the GUI features a clean, stylish appearance that adopts LG’s new flat and simple design language in sophisticated pastel colors with a distinctive circular motif consistent with the company’s iconic logo.

LG also won six additional awards in the Communication Design category, including the webOS Smart⁺ TV platform. LG’s innovative webOS Smart⁺ TV makes it quick and easy for users to switch from one content source to another, whether it’s a live TV broadcast, VoD service, Smart TV app or media file stored on a connected device. LG’s webOS also allows for easy content search and discovery and delivers a stress-free setup and connection process by introducing user to the friendly animated “BeanBird” character.

“The Red Dot Design Awards for excellence in user interface carry a great deal of meaning for us because enhancing the user experience is how we create value for the customer,” said Dr. Skott Ahn, LG’s Chief Technology Officer. “LG’s advanced capabilities in user experience come from a willingness to listen, learn and form a deep understanding of how people are using technology on a daily basis. We will continue to create solutions that improve consumers’ quality of life.”

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LG TO UNVEIL WORLD’S FIRST 21:9 CURVED IPS ULTRAWIDE MONITOR AT IFA 2014

IFA Showcase to Also Include LG’s First Digital Cinema 4K Monitor
and Newest Advanced Gaming Monitor

SEOUL, Aug. 18, 2014 — LG Electronics (LG) will be unveiling its newest IPS 21:9 Curved UltraWide Monitor (model 34UC97) and other compelling monitor offerings at IFA 2014 in Berlin, Germany. The world’s first monitor to incorporate a curved IPS screen with a 21:9 aspect ratio, the eye-catching 34-inch monitor provides remarkable picture quality and a range of convenient connectivity options. Also to be introduced at IFA 2014 will be the stunning Digital Cinema 4K Monitor (model 31MU97) and the feature-packed Gaming Monitor (model 24GM77), both combining superior performance with modern style and versatile functionality.

LG’s flagship IPS 21:9 Curved UltraWide Monitor is a complete monitor solution, equally suited to the needs of professional users and home entertainment enthusiasts with extra screen real estate so users can get more done in less time. By adding a gentle curve to a 21:9 aspect ratio monitor, LG has created a unique product that delivers a more immersive experience. The Quad HD resolution display with 3440 x 1440 pixels gives digital photographers and filmmakers the level of detail and accuracy that their work demands. Compatible with both PCs and Macs, the LG 34UC97 monitor easily handles heavy graphics and videos with ease on either system and supports Thunderbolt™ 2 for high-speed data transfers — four times faster than USB 3.0 — and allows multiple devices to be daisy chained together. The monitor also features MAXXAUDIO^®and 7W stereo speaker system guaranteed to deliver peak audio performance across all frequencies.

In addition to the world’s first 21:9 Curved UltraWide Monitor, LG will be unveiling its Digital Cinema 4K Monitor for the first time at this year’s IFA. LG’s Digital Cinema 4K Monitor meets the Digital Cinema Initiative’s standard for 4K resolution displays, squeezing 4096 x 2160 pixels into a 31-inch screen, for resolution equivalent to four Full HD monitors. The 31MU97 model allows professionals such as movie editors to watch original 4K content the way it was meant to be seen. The Digital Cinema 4K Monitor employs an LG IPS 4K display that provides ultra-sharp images with a wide viewing angle. Able to reproduce 99 percent of the Adobe RGB color space, this monitor is an ideal choice for film professionals as well as for those working in design and photography. The Digital Cinema 4K Monitor comes hardware calibration-ready and also features Dual Color Space and LG’s exclusive True Color Pro calibration software.

Gamers will especially appreciate LG’s 24GM77 new Gaming Monitor which is specifically designed to handle the fast-paced action of the latest first person shooters (FPS). A refresh rate of 144Hz ensures that even the most intense action appears smooth and flicker-free, while LG’s Dynamic Action Sync (DAS) Mode drastically cuts input lag, enabling the player to respond faster to what’s happening on the screen. Other notable features include Black Stabilizer for consistent blacks across different scenes and Game Mode, which offers three optimized settings that can be applied quickly by pressing a hotkey on the monitor, with the option to create customized presets. And Motion 240, developed exclusively for the Gaming Monitor, helps minimize motion blur with a fast response time of less than 1ms.

“Many people spend more time in front of computer monitors than they do in front of TV sets and yet the industry’s biggest monitor manufacturers don’t seem to innovate at the same pace as TV manufacturers,” said Hyoung-sei Park, head of the IT Business Division at LG Electronics’ Home Entertainment Company. “At LG, innovation in display technologies isn’t just limited to our market-leading TV products but are actively being implemented in our advanced PC monitors. And that’s why we’re particularly proud to be introducing at IFA the world’s first 21:9 Curved UltraWide monitor with a curved IPS display which delivers a wide 178-degree viewing angle for an immersive viewing experience.”

LG’s next generation advanced PC monitors will be on display at IFA 2014 in Hall 11.2 of Messe Berlin from September 5-10.

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LG OLED TV HONORED FOR THIRD CONSECUTIVE YEAR AT EUROPE’S EISA AWARDS

LG’s 77-inch 4K OLED TV (model 77EC980V) was recognized as the winner of EISA’s European High-End TV 2014-2015 award.

Widely Praised LG G3 Smartphone Also Receives Recognition
from Region’s Top Media

SEOUL, August. 15, 2014 — LG Electronics (LG) today announced that its 4K OLED TV, Smart⁺TV, SoundPlate and its flagship LG G3 smartphone have been recognized by the European Imaging and Sound Association (EISA) 2014-2015 Awards. As the only company with three consecutive EISA awards for its OLED TV technology, LG’s leadership in the home entertainment category was solidified by its latest accomplishment.

LG’s 77-inch 4K OLED TV (model 77EC980V), the winner of EISA’s European High-End TV 2014-2015 award, is the first to incorporate 4K resolution with a state-of-the-art OLED display that features WRGB technology. This combination of the latest in advanced display technology ensures sharp, detailed images and infinite contrast ratio. The ergonomically curved screen of 4K OLED TV delivers an immersive viewing experience and a wide viewing angle. And thanks to LG’s Tru 4K Engine Pro, the 77EC980V can upscale lower resolution content to near Ultra HD picture quality.

The European Smart TV 2014-2015 award winner, LG 55-inch Smart⁺TV (model 55LB870V) offers crisp, clear Full HD images with accurate colors, deep contrast and a wide viewing angle. Along with its groundbreaking webOS platform, the 55LB870V provides a simple and intuitive user experience with quick, easy access to a world of entertainment. Additionally, the ultra slim bezels of LG’s CINEMA SCREEN Design give the Smart⁺TV a stylish, almost borderless appearance that allows viewers to feel closer to the action on the screen.

EISA’s European HT Soundbase 2014-2015 award was bestowed on the LG SoundPlate (model LAB540). Designed to fit conveniently and unobtrusively under a TV, the slim SoundPlate is a complete all-in-one home entertainment solution. In addition to its robust 4.1 channel, 320W home theater surround sound system which includes an active wireless subwoofer, the LAB540 offers a built-in 3D Blu-ray player and Smart TV functionality. It also supports Bluetooth, allowing users to effortlessly stream audio files from external devices.

The highly acclaimed LG G3 was also honored by EISA this year, receiving the European Advanced Smartphone Award for 2014-2015. The LG G3 set a new precedent as a device developed primarily from consumer feedback and its philosophy, Simple is the New Smart. Its breathtaking Quad HD display and 13MP OIS+ camera with Laser Auto Focus were designed to quickly and easily capture and show life’s special moments. The proprietary software found in the LG G3 features innovations such as Smart Keyboard, Smart Notice and Knock Code^TM for a simply convenient, simply clever and simply safer user experience.

“It is a great thrill and honor to have our products recognized by an organization as widely respected as EISA,” said Hyun-hwoi Ha, president and CEO of LG’s Home Entertainment Company. “LG will continue to push the limits of technology and design in our effort to meet the needs of consumers around the world who look to LG to deliver the best that the industry has to offer.”

EISA is an association made up of 50 member publications from 20 European countries, dedicated to covering the latest in sound and imaging technology. Announced annually, the EISA Awards recognize the best consumer audio and video products in six different categories: Audio, Video, Home Theater, Photography, In-car Electronics and Mobile Devices. Awards are bestowed upon new products that embody the best combination of advanced technology, features, design, ergonomics and value for money.

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LG BEGINS SHIPPING LTE VERSION OF G PAD 8.0

A woman is taking a picture of graffiti with LG G Pad 8.0 LTE

Latest Tablet Offers More Portability and
Advanced UX and Camera Features of LG G3

SEOUL, Aug. 14, 2014 — In an effort to expand its leadership in LTE from smartphones to tablets, LG Electronics (LG) today unveiled an LTE version of the G Pad 8.0, offering blazing fast outdoor connectivity and portability for on-the-go media consumption. The LG G Pad 8.0 LTE offers the right balance of performance and price competitiveness and comes preloaded with the best of the LG G3 smartphone’s premium user experience (UX), delivering smooth multitasking capabilities and an immersive multimedia experience.

The LG G Pad 8.0 LTE includes a unique sync feature that delivers easy connectivity with other Android devices. With QPair 2.0, users can connect to their smartphones with Bluetooth to conveniently answer phone calls, receive notifications, and send text messages, directly from their LG tablet.

Other noteworthy features in the LG G Pad 8.0 LTE include:

￭ Touch & Shoot helps capture special moments quickly and intuitively by letting users tap anywhere on the G Pad display to focus and trigger the shutter in one single step, eliminating a time-consuming two-step process.

￭ Gesture Shot makes taking selfies simple and fun. Opening and closing one’s hand in front of the lens starts a three-second countdown before triggering the shutter for brilliant, blur-free selfies.

￭ Smart Keyboard makes typing on an 8-inch tablet display just as easy as typing on a smartphone. Smart Keyboard reduces input errors by up to 75 percent by tracking and analyzing typing habits and intuitively “knowing” what words the user intended to type.

￭ Knock Code™, LG’s proprietary security feature that makes powering on and unlocking one fluid action, gives up to four users their own personal knock pattern so family members can share the LG G Pad without sharing their personal information.

“With the G Pad 8.0 LTE, LG is setting a higher standard for connectivity in emerging 4G markets,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “Today’s on-the-go consumers demand speed and convenience wherever they are, at any time. If a 4G LTE infrastructure is in place, we want LG products to be first to take advantage of the fast network.”

The G Pad 8.0 LTE will begin shipping in key European countries starting this week followed by markets in Central and South America, Asia and CIS in the weeks to follow.

G Pad 8.0 Key Specifications:

￭ Display: 8.0-inch IPS (1280 x 800 / WXGA)

￭ Chipset: 1.2GHz Quad-Core

￭ Memory: 16GB eMMC / 1GB RAM / microSD slot

￭ Camera: Rear 5MP / Front 1.3MP

￭ Battery: 4200mAh

￭ Size: 210.8 x 124.2 x 9.9mm

￭ Weight: 344g

￭ Connectivity: Wi-Fi / LTE

￭ Color: Black / White / Luminous Orange / Luminous Blue

￭ Other: QPair 2.0 / Touch & Shoot / Gesture Shot / Smart Keyboard / Knock Code^TM

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LG ANNOUNCES START OF SALES OF 105 INCH 21:9 CURVED ULTRA HD TV

A side view of LG 105-inch CURVED ULTRA HD TV

With 5K Resolution and CinemaScope 21:9 Aspect Ratio,

LG’s Latest TV Redefines Immersive Viewing

SEOUL, July 29, 2014 — First shown to the public at the Consumer Electronics Show (CES) in January, the 105-inch CURVED ULTRA HD TV from LG Electronics (LG) became available for pre-orders this week in South Korea. With a resolution of over 11 million pixels (5120 x 2160) and CinemaScope 21:9 aspect ratio, LG’s model 105UC9 TV delivers a truly immersive viewer experience with ultra-sharp, lifelike images and stunning virtual surround sound.

The LG CURVED ULTRA HD TV’s cinematic 21:9 aspect ratio LCD screen features 11 million pixels, five times more than on a Full HD TV. With such a high pixel density, images are rendered with a sharpness and clarity that has to be seen to be believed. The 105UC9 achieves its superior picture quality through LG’s True 4K Engine Pro and IPS 4K Panel. True 4K Engine Pro eliminates visual errors and can upscale lower-resolution content into near-Ultra HD quality while the IPS 4K Panel provides consistent contrast, true-to-life colors and a wide viewing angle.

“The vision behind LG’s 105-inch 21:9 CURVED ULTRA HD TV was to bring the movie theater into the living room,” said In-kyu Lee, senior vice president and head of the TV Division at LG’s Home Entertainment Company. “Featuring a curved 5K CinemaScope screen and a 7.2 channel speaker system, the 105UC9 is LG’s most spectacular ULTRA HD TV yet. This product pushes the envelope in home entertainment innovation and demonstrates what is possible when you bring today’s most advanced TV technologies together.”

LG’s TV also delivers incredible audio through a built-in 7.2 channel, 150W sound system. Incorporating LG’s ULTRA Surround concept and developed in partnership with premium audio products manufacturer Harman Kardon, the speaker array produces a powerful and rich audio experience. The multi-channel system complements the TV’s 21:9 CinemaScope screen with a sonic performance worthy of an actual movie theater.

With the same aspect ratio as a Hollywood motion picture, the 105UC9 CinemaScope 21:9 screen recreates the movie experience in the home. The curvature of the display has been carefully calibrated to maximize the immersive ambiance. What’s more, when viewing programs in 16:9 format, the unused screen space on the sides can display additional information or programming details to enhance the viewing experience.

The 105UC9 ensures an immensely satisfying user experience via LG Smart⁺TV, which is centered on the intuitive webOS platform. LG’s webOS makes everything simple and fast, whether it’s switching between content, discovering exciting new shows, apps and services, or connecting to media stored on external devices. And with the help of the friendly, animated BeanBird character, webOS also makes the initial setup and connection process quicker and a lot more enjoyable. And by combining Film Patterned Retarder (FPR) 3D technology with extremely high picture resolution, LG’s 4K 3D⁺ feature offers unobtrusive and compelling 3D viewing pleasure. And thanks to the 4K 3D Upscaler, content in SD, HD and Full HD is converted into crystal-clear, near-Ultra HD resolution.

The LG 105UC9 will be rolled out in other markets from the fourth quarter. Prices and exact dates of availability will be announced locally.

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LG ELECTRONICS’ STRONG QUARTERLY RESULTS REFLECT TURNAROUND OF MOBILE BUSINESS

A picture of LG Twin Towers in the daytime

Success of LG G3 Contributes to Record Smartphone Shipments in Quarter

SEOUL, July 24, 2014 — LG Electronics Inc. (LG) announced a 165 percent increase in second-quarter net profit compared with the same period last year, reflecting strong earnings from both the TV and mobile operations. LG reported second-quarter 2014 net profit of KRW 412 billion (USD 399.8 million) and operating profit of KRW 606 billion (USD 588.5million), an increase of 26.5 percent year-over-year. Unaudited second quarter consolidated revenues of KRW 15.37 trillion (USD 14.93 billion) increased 7.7 percent from the previous quarter.

The LG Home Entertainment Company saw steady performance with second-quarter revenues of KRW 5.09 trillion (USD 4.94 billion), a 3 percent increase quarter-over-quarter and almost unchanged from the same quarter 2013. Operating profit of KRW 154.5 billion (USD 150 million) was an increase of 64.9 percent from the same quarter last year as a result of better product mix and lower fixed costs. Demand for Ultra HD TVs in key markets will continue to drive LCD TV revenue growth. The B2B market, led by monitors and digital signage, also is expected to contribute to LG’s growth in this segment.

The LG Mobile Communications Company shipped a record-high 14.5 million smartphones in the second quarter, a 20 percent increase year-over-year with LTE products accounting for more than one-third of all LG smartphones sold this year. As a result, sales increased 16 percent from the same period last year to KRW 3.62 trillion (USD 3.51 billion), the highest since the first quarter of 2010. The mobile division’s operating profit of KRW 85.9 billion (USD 83.4 million) in the second quarter put an end to three consecutive quarters of losses. Much of the success was due to the initial popularity of the LG G3 in the Korean market and strong sales of L Series^III smartphones. LG plans to continue its global rollout of the G3 and introduce more mass tier products in the second half, including variations of the LG G3, such as the recently announced G3 Beat, and additional L Series models.

The LG Home Appliance Company reported strong sales in the Korean market with sales increasing 9 percent from the same quarter the previous year. Second-quarter revenue of KRW 3.03 trillion (USD 2.94 billion) was 5 percent lower compared with the same period last year due to unfavorable foreign currency exchange movement especially in developing markets. An improvement in cost structure resulted in the LG Home Appliance Company recording operating profit of KRW 97.8 billion (USD 95.0 million) and profit margin of 3.2 percent. LG expects revenues and profitability for home appliances to increase in the second half due to the launch of market-leading washing machine and refrigerator products and the effect of cost reductions.

The LG Air Conditioning & Energy Solution Company recorded steady sales of commercial air conditioners and new products such as dehumidifiers with revenues of KRW 1.64 trillion (USD 1.59 billion) and operating profit of KRW 164.2 billion (USD 159.4 million) in the second quarter. Despite slightly lower revenues than the same period last year, an improved product mix resulted in a profit margin of 10 percent in the second quarter, and second-half results are expected to benefit from increased demand in the Middle East, rollout of additional variable refrigerant flow (VRF) air conditioning products and stronger cost competitiveness in commercial air conditioners.

2014 2Q Exchange Rates Explained

LG Electronics’ unaudited quarterly earnings results are based on IFRS (International Financial Reporting Standards) for the three-month period ending June 30, 2014. Amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate of the three-month period of the corresponding quarter — KRW 1,030 per USD (2014 2Q).

Earnings Conference and Conference Call

LG Electronics will hold a Korean language earnings conference on July 24, 2014 at 16:00 Korea Standard Time at the LG Twin Tower Auditorium (B1 East Tower, 20 Yeoui-daero, Yeongdeungpo-gu, Seoul, Korea). An English language conference call will follow the next day on July 25, 2014 at 10:00 Korea Standard Time (02:00 GMT/UTC). Participants are instructed to call +82 31 810 3070 and enter the passcode 9084#. The corresponding presentation file will be available for download at the LG Electronics website (www.lg.com/global/ir/reports/earning-release.jsp) at 14:00 on July 24, 2014. Please visit http://pin.teletogether.com/eng/ and pre-register with the passcode provided. For those unable to participate, an audio recording of the news conference will be available for a period of 30 days after the conclusion of the call. To access the recording, dial +82 31 931 3100 and enter the passcode 142740# when prompted.

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LG Newsroom