Company Recognized as Mobile Industry Leader

at 20th Annual Global Mobile Awards

BARCELONA, Mar. 5, 2015 — The LG G3 smartphone from LG Electronics (LG) was named Best Smartphone of the Year by the GSMA at the Global Mobile Awards during Mobile World Congress 2015 for its quality, variety of useful features and ease of use. Additionally, the LG Watch Urbane and LG Watch Urbane LTE won nine awards at the show from various top-tier media outlets.

“Since launch, the LG G3 has been critically acclaimed, carried by over 170 partners across the globe and its success has largely contributed to the 16 percent increase in annual global revenue,” said the GSMA in its award announcement. “It delivers an easy-to-use, intuitive user experience with its 5.5-inch Quad HD Display and 13-megapixel OIS+ camera with Laser Auto Focus. It is also packed with innovations such as Smart Keyboard, Gesture for Selfie, Flash for Selfie and Knock Code™ to offer a simply convenient, simply clever and simply safer user experience.”

On the smartwatch front, the LG Watch Urbane and the LG Watch Urbane LTE were both named the best smartwatch of this year’s show by a number of prominent technology media outlets. The LG Watch Urbane was chosen by Android Authority, Android Central, PC Pro and Ubergizmo for its classical and cosmopolitan design with analogue flavor. The world’s first LTE smartwatch, LG Watch Urbane LTE, received best-of-show recognition from Android Central, AndroidPIT, Digital Trends, Expert Reviews and TechnoBuffalo. It was recognized by a number of the awardees for being the first smartwatch to include an NFC-based payment feature and the most powerful battery in the industry.

“We are honored that so many organizations recognized the effort that went into developing the LG G3 and Urbane smartwatches,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “We will continue to innovate and perfect our premium smartphones and wearable devices to improve the lives of our customers.”

The LG Watch Urbane and LG Watch Urbane LTE can be seen firsthand in LG’s booth during MWC 2015, located in Hall 3 of Fira Gran Via. For more information on LG’s products at MWC 2015, visit www.LGnewsroom.com/MWC2015.

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Four Distinct Booth Zones to Showcase Premium and

Mid-Range Smartphones, Wearables and IoT Services

BARCELONA, Mar. 2, 2015 — At this year’s Mobile World Congress (MWC) opening today in Barcelona, LG Electronics (LG) is showcasing a diverse collection of mobile innovations including the intriguing G Flex2, premium wearable devices and a new mid-range smartphone lineup. Under the theme of Innovation for a Better Life, these new products will be displayed in four distinct zones designed to represent LG’s strategy for the year ahead.

G Flex2 Zone: Redefining the Curve

The G Flex2 is LG’s most advanced smartphone on the market today, designed with a curved display that is both ergonomic and aesthetic. The 5.5-inch Full HD display adds excitement to the viewing experience by providing realistic and crisp images. Powerful performance and intuitive UX features round out the smartphone highlighting LG’s leadership in both design and the technology.

Mass-tier Lineup Zone: Affordable Premium

LG will unveil for the first time its new lineup of mid-range smartphones that are designed to bring the benefits and features of premium handsets to a broader range of consumers. All four models — Magna, Spirit, Leon and Joy — offer premium designs, in-cell touch displays and UX features of the G Series such as Gesture Shot and Glance View. The four devices will be available in both LTE and 3G versions for a perfect balance in style and usability.

Wearables Zone: Perfect Harmony of Fashion and Technology

LG will be showing two new smartwatch-styled wearable devices for the first time at MWC 2015. With a classical and cosmopolitan design, the LG Watch Urbane recaptures the beauty of a luxury timepiece. The LG Watch Urbane LTE is the world’s first smartwatch to offer LTE and NFC capabilities. This unique device can make VoLTE calls or send and receive data without connecting to a smartphone. And the LG Watch Urbane LTE can function as a walkie-talkie with its push-to-talk (PPT) feature to connect to multiple parties simultaneously. And with NFC, LG Watch Urbane LTE can make mobile payments and connect with today and tomorrow’s smart cars.

IoT Service Zone: Center of Our Mobile Lives

According to the Korea Electronics Technology Institute (KETI), LG Electronics filed 139 patents in the IoT space, the most of any Korean company and the fourth highest number of patents globally. LG’s expertise will be demonstrated in its IoT Service Zone at MWC. In collaboration with its sister carrier company LG U+, LG will show how G Flex2 can remotely control appliances and devices in today’s home. Through the G Flex2, residents can monitor their homes via closed circuit cameras when away and receive alerts via a smartphone message if there is an intrusion. Customers can also video chat with other family members in other parts of the house using the home network.

What’s more, LG and Audi will demonstrate how IoT can make the driving experience more convenient with help from LG Watch Urbane LTE. Using the NFC feature, drivers can lock and unlock their vehicles and start the engine from the watch. In the future, the LG watch will be able to calculate the remaining distance to a destination, provide directions and distance to the parked car as well as activating the climate control settings from outside the automobile.

“We are excited about this year’s MWC where we’ll be introducing a strong lineup of 170 products that represent LG’s varied technological interests,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “From smartphones to wearables to the Internet of Things, we are confident in our ability to not only participate, but to lead. Our presence here at Mobile World Congress will demonstrate that.”

LG’s booth at MWC 2015 is located at Hall 3 of Fira Gran Via. For more information about LG’s newest offerings, please visit www.LGnewsroom.com/MWC2015.

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Make Calls, Send Messages and Get Push-to-Talk

Capability All Without a Smartphone

SEOUL, Feb. 26, 2015 — In another example of its wireless expertise, LG Electronics (LG) will be unveiling the world’s first LTE-enabled smartwatch to Mobile World Congress (MWC) next week in Barcelona, Spain. The LG Watch Urbane LTE, a next-generation wearable watch, will also include NFC and a host of other features that have never been offered before on a smart device for the wrist.

As the fourth smartwatch from LG, the LG Watch Urbane LTE is the most ambitious. It offers the style and sophistication of a real analog watch and adds to this the highest level of micro-technology centered around a 1.3-inch Plastic-OLED display. Under the P-OLED display, the LG Watch Urbane LTE packs all the communication capabilities of a smartphone in a polished, metal wristwatch. Like any 4G phone, it can make and answer calls as well as send and receive text messages. With carrier support, the smartwatch offers push-to-talk (PTT) capability with other devices on the same cellular network so customers can use their LG Watch Urbane LTE as a walkie-talkie with unlimited range to talk to multiple parties at the same time.

At the core of the LG Watch Urbane LTE is the all new LG Wearable Platform operating system, developed specifically for the company’s proprietary wearable products. Beyond the OS, the smartwatch carries over most of the features of the acclaimed LG G Watch R, including a display with always-on ambient mode. Paired with the category’s largest 700mAh battery, the LG Watch Urbane LTE delivers impressively long talk and use times and can go for days in standby mode.

Three physical buttons on the right side of the smartwatch allows for easy access to a number of functions without having to swipe through multiple menu screens. The top button accesses the Quick Setting menu where the user can check and adjust battery usage, brightness, volume and connection settings. The main center button switches between the watchface and list of installed apps. The bottom button acts as the “Back” function when depressed quickly but becomes a safety beacon when long-pressed, automatically dialing any preset phone number as well as sending the location coordinates of the wearer.

The connectivity options offered by the LG Watch Urbane LTE is light years beyond the competition. NFC technology means wearers will have a virtual wallet on their wrist at all times. Users can make payments for meals, movie tickets and even transit fares faster and easier with their LG Watch Urbane LTE without ever taking out their wallets. Imagine being able to purchase movie tickets with the LG Watch Urbane LTE and then receiving a reminder of the movie a few hours in advance, all based on the payment information.

Even with all this technology, the LG Watch Urbane LTE isn’t afraid to be get physical. A built-in heart rate monitor and advanced motion sensors make tracking fitness goals easier than with a smartphone. In addition to the standard fitness coach, the LG Watch Urbane LTE also includes specialized features for golfers, cyclists and hikers. IP67 dust and waterproofing certification means the watch can be submerged in a meter of water for up to 30 minutes, making it safe for showers and exposure to perspiration.

Whether working out or working a room, access to several thousand watchfaces ensures that the LG Watch Urbane LTE can always be personalized to suit one’s taste and style of the moment, from the shape of the watch hands to the background, which can even be customized using photographs from a smartphone or tablet.

“The LG Watch Urbane LTE is an example of the kind of innovation that’s possible when you’re the industry leader in LTE technology,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “This smartwatch breaks new ground with the world’s first LTE connectivity and the real-watch styling of a high-end modern classic watch. It embodies our philosophy, innovation for a better life.”

Key Specifications:

￭ Chipset: 1.2GHz Qualcomm^® Snapdragon^TM 400

￭ Operating System: LG Wearable Platform

￭ Display: 1.3-inch P-OLED (320 x 320 / 245ppi)

￭ Network: LTE

￭ Memory: 4GB eMMC / 1GB LPDDR3

￭ Battery: 700mAh

￭ Sensors: 9 Axis / Barometer / PPG / GPS

￭ Connectivity: Wi-Fi 802.11 b, g, n / Bluetooth 4.0LE / NFC

￭ Color: Silver

￭ Other: Dust and Water Resistant (IP67) / Speaker / Microphone

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Experience a Smartphone That is Truly Ahead of the Curve

SEOUL, Feb. 25, 2015 — With the world’s largest mobile industry event, Mobile World Congress (MWC), set to begin next week in Barcelona, LG Electronics (LG) today announced the global rollout of its eagerly anticipated curved smartphone, G Flex2. Major carriers in the United States, Hong Kong, Singapore, France, Germany and the U.K. will be among the first to offer the G Flex2 to lucky customers while key markets in North and South America, Europe and Asia will announce the start of sales in the weeks following MWC.

Since its unveiling in January at CES 2015, the G Flex2 has garnered much acclaim for its stylish looks, nimble performance and UX features optimized for its unique form factor. It was one of the most talked about new products at CES, scooping up a trove of best-in-show accolades. Set within the G Flex2’s contoured shape is a 5.5-inch Full HD Plastic-OLED display that delivers an incredibly sharp and vivid viewing experience from every angle while providing a sleeker look with enhanced durability. Improvements continue below the surface where an Octa-Core Qualcomm^® Snapdragon™ 810 processor delivers performance as impressive as the phone’s design. Its Self Healing back cover now heals everyday scratches in just 10 seconds and the smartphone’s Fast Charge feature charges the 3000mAh battery to almost 50 percent in a little over half an hour.

To create a better user experience, the G Flex2 offers an upgraded Gesture Shot which makes it easier than ever to take selfies with just a hand gesture. LG has extended the distance from which the camera can recognize one’s hand to 1.5 meters, perfect for today’s popular selfie sticks. The new Gesture View makes it convenient to check one’s last shot immediately after taking a photo and Glance View displays key information such as time, recent messages or missed calls with a downward swipe of the curved screen even while the display is off.

“The G Flex2 shows the world that there’s still room for design innovation in today’s smartphones beyond just metal frames and larger displays,” said Juno Cho, president and CEO of the LG Electronics Mobile Communications Company. “We think the G Flex2 is the perfect example of form and function coming together beautifully. It’s a smartphone that people simply won’t be able to take their eyes off of.”

Please visit https://www.youtube.com/watch?v=IAoZlV10Czc&feature=youtu.be to view the behind-the-story video of the one and only LG G Flex2.

Key Specifications (may vary depending on market):

￭ Chipset: Qualcomm^® Snapdragon™ 810 processor with 2.0GHz 64-bit Octa-Core CPU

￭ Display: 5.5-inch Full HD Curved P-OLED (1080 x 1920 pixels / 403 ppi)

￭ Memory: 16/32GB eMMC ROM / 2GB DDR4 RAM / microSD slot (up to 2TB)

￭ Camera: Rear 13.0MP with OIS+ with Laser Auto Focus / Front 2.1MP

￭ Battery: 3,000mAh (embedded)

￭ Operating System: Android 5.0 Lollipop

￭ Size: 149.1 x 75.3 x 7.1-9.4mm

￭ Weight: 152g

￭ Network: 4G LTE / HSPA+ 21/42 Mbps

￭ Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth Smart Ready (Apt-X) 4.1 / NFC /

SlimPort / A-GPS / Glonass / USB 2.0

￭ Color: Platinum Silver / Flamenco Red

￭ Other: Gesture Shot / Gesture View / Glance View

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Better Grip, In-Cell Touch Display and Intuitive UX Offered in
LG’s New Range of Mass-Tier 3G and LTE Smartphones 

SEOUL, Feb. 23, 2015 — At this year’s Mobile World Congress (MWC), LG Electronics (LG) will unveil a new line of exceptional smartphones at exceptional prices with the introduction of mid-range handsets with design elements and features usually reserved for premium models.

LG’s new lineup of four mid-range smartphones — Magna, Spirit, Leon and Joy — builds on LG’s design language to bring optimized performance and effortless user experience to a broader range of consumers. By combining the most essential hardware with LG’s premium design elements and user experience, LG has created the perfect balance of style and usability. The LG Magna and LG Spirit are designed to fit more comfortably in palm of one’s hand with its gently curved design while their displays are distinguished by a subtle 3000mm radius curve for a sleeker, more attractive profile.

The four devices will be available in both LTE and 3G versions, consistent with LG’s strategy to expand its appeal in the mass-tier segment with different products for different networks. The LTE and 3G versions of each model share nearly identical design cues with metal looking back covers distinguishing the LTE models while the 3G devices feature patterned plastic back covers.

The LG Magna, which means “ultimate” in Latin, features a 5-inch in-cell touch display, normally offered only in premium smartphones, and a Quad-Core chipset. With an 8-megapixel main camera and 5-megapixel front shooter, the LG Magna was designed with high quality selfies in mind. A class leading 2,540mAh removable battery keeps the Magna running all day even with heavy use.

The LG Spirit, which embodies the spirit of LG’s innovations, features a 4.7-inch in-cell touch display and an 8-megapixel camera. In-cell touch technology makes the phones look slimmer while maximizing their display areas and minimizing the bezels. By bringing images closer to the screen, in-cell touch displays offer improved sensitivity with faster touch recognition, better outdoor visibility and crisper images.

The LG Leon, “lion” in Latin, offers a 4.5-inch display in a compact, premium-looking body. The smallest of the group, LG Joy, has a 4-inch display and delivers pure enjoyment in a smartphone that fits in any pocket.

With the new mid-range lineup, LG is carrying over popular UX features originally designed for its premium smartphones. Gesture Shot makes it easy to take great selfies with a simple hand gesture that starts a three-second countdown. LG has extended the distance from which the camera can recognize gestures to1.5 meters to accommodate popular selfie sticks. Glance View, which debuted on the G Flex2, lets users quickly access key information such as time, recent messages or missed calls with a simple downward swipe of the screen, even while the display is off.

“LG’s new mid-range collection continues our legacy of offering amazing smartphones at reasonable prices,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “For millions of consumers around the world, the deciding factor on which smartphone to buy isn’t how fast or how big it is but how balanced it is. With our new mid-range smartphones, more and more customers will be looking to LG for their next handsets.”

LG’s new mid-range collection will begin its global rollout this week in select markets. Visitors to MWC 2015 will be able to experience all of LG’s newest products firsthand at LG’s booth in Hall 3 of Fira Gran Via.

LG Magna Specifications:

Display	5.0-inch HD (294 ppi)
Chipset	1.2GHz or 1.3GHz Quad-Core*
Camera	Rear 8MP / Front 5MP
Memory	8GB / 1GB
Battery	2,540mAh (removable)
OS	Android 5.0 Lollipop
Network	LTE Cat. 4 / HSPA+ 21Mbps
Size	139.7 x 69.9 x 10.2mm

LG Spirit Specifications:

Display	4.7-inch HD (312 ppi)
Chipset	1.2GHz or 1.3GHz Quad-Core
Camera	Rear 8MP or 5MP* / Front 1MP
Memory	8GB / 1GB
Battery	2,100mAh (removable)
OS	Android 5.0 Lollipop
Network	LTE Cat. 4 / HSPA+ 21Mbps
Size	133.3 x 66.1 x 9.9mm

LG Leon Specifications:

Display	4.5-inch FWVGA (220 ppi)
Chipset	1.2GHz or 1.3GHz Quad-Core
Camera	Rear 8MP or 5MP* / Front VGA
Memory	8GB / 1GB
Battery	1,900mAh (removable)
OS	Android 5.0 Lollipop
Network	LTE Cat. 4 / HSPA+ 21Mbps
Size	129.9 x 64.9 x 10.9mm

LG Joy Specifications:

Display	4.0-inch WVGA (233 ppi)
Chipset	1.2GHz Quad-Core / 1.2GHz Dual-Core*
Camera	Rear 5MP / Front VGA
Memory	8GB or 4GB* / 1GB or 512MB*
OS	Android 5.0 Lollipop / Android 4.4 KitKat
Battery	1,900mAh (removable)
Network	LTE Cat. 4 / HSPA+ 21Mbps
Size	122.7 x 64.0 x 11.9mm

* Depending on market.

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Elegant, Full Metal Smartwatch from LG Coming to MWC 2015

SEOUL, Feb. 16, 2015 — LG Electronics (LG) will unveil its first all-metal luxury Android Wear device, LG Watch Urbane, at Mobile World Congress (MWC) 2015. As its name suggests, the smartwatch is designed for a sophisticated and cosmopolitan wearer that delivers unparalleled technology and performance. LG Watch Urbane is the perfect device for wearers looking to add both style and high-tech flare to their everyday lives.

The LG Watch Urbane follows closely in the footsteps of the LG G Watch R, the first smartwatch with a full circular Plastic OLED (P-OLED) display, which LG launched in October 2014. While the LG G Watch R was designed with the active user in mind, the LG Watch Urbane is more formal with a thinner profile making it perfect for either men or women. Resembling a luxury timepiece, LG combined a classic design and innovative features to add style and convenience to everyday life while raising the already high standards set by its predecessor.

The LG Watch Urbane is crafted around the same 1.3-inch full circle P-OLED display as the LG G Watch R but features a narrower bezel that gives it sleeker lines. The LG Watch Urbane has all of the hallmarks of a fine watch, making it the perfect fashion accessory. Its stainless steel body is available in polished silver and gold finish and is complemented by a beautifully stitched natural leather strap for a more classic look. The strap can be replaced with any 22mm wide band to suit the occasion or the wearer’s mood. Powering all of this is an intuitive touch-based user interface that makes the LG Watch Urbane compatible with smartphones running Android 4.3 and above.

Like the G Watch R, LG’s latest Android Wear device includes a photoplethysmography (PPG) sensor that can measure a wearer’s heart rate and average pulse during exercise. Always-On ambient mode shows the time on the display at all times in dimmed mode, saving battery life.

“The LG Watch Urbane’s classic design and smart features make it the perfect smartwatch to complement our G Watch and G Watch R, which were designed as more casual and active devices,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “LG Watch Urbane is an important part of our strategy to develop wearable devices that are worn and viewed as everyday accessories, not electronic gadgets.”

Additional details including price will be announced in local markets at the time of availability.

Key Specifications:

￭ Chipset: 1.2GHz Qualcomm^® Snapdragon™ 400

￭Ÿ  Operating System: Android Wear™

￭Ÿ  Display: 1.3-inch P-OLED Display (320 x 320, 245ppi)

￭Ÿ  Size: 45.5 x 52.2 x 10.9mm

￭Ÿ  Memory: 4GB eMMC/ 512MB LPDDR2

￭Ÿ  Battery: 410mAh

￭Ÿ  Sensors: 9-Axis (Gyro / Accelerometer / Compass) / Barometer /

PPG (Heart Rate Sensor)

Ÿ￭ Colors: Gold / Silver

￭Ÿ  Other: Dust and Water Resistant (IP67)

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