Smart Lighting Lead the Way as LG Expands Global Lighting Business

FRANKFURT, Mar. 31, 2014 — LG Electronics (LG) will mark the expansion of its global lighting business by introducing its newest lighting products at the Light+Building 2014 trade show from March 30 to April 4 at the Frankfurt Fair and Exhibition Centre in Germany. Under the theme of Simply Smart in Lighting, LG will showcase advanced lighting technologies in the areas of Energy Savings & Payback, Connect & Control and Comfort & Well-being.

Making its global debut following its introduction in Korea will be LG’s Smart Lamp, which can be connected directly to a smartphone or tablet via Bluetooth and controlled with a free downloadable Android or iOS app. The Smart Lamp offers nine modes of operation that can be personalized for each individual. In Sleep Mode, for example, the Smart Lamp can be set to gradually dim as the user falls asleep and brighten in the morning when the alarm clock sounds.

Another innovative lighting product being unveiled at Light+Building 2014 is LG’s OLED Table Lamp, the world’s first product of its kind to utilize a curved OLED panel as a light source. Produced exclusively by LG Chem, the OLED panels utilized in the OLED Table Lamp are incredibly thin and flexible and are considered by many to be the next generation in lighting technology. LG OLED Table Lamp can also be controlled remotely with a compatible smartphone or tablet running the LG lighting control app.

Also being showcased for the first time at the Light+Building show is LG’s Color Tunable Flat Light which can alter its color and color temperature via the smartphone and tablet app to create a unique mood for any room. Light has always been known to have an amazing effect on people, both emotionally and biologically. Used effectively, LG’s Color Tunable Flat Light can play a key role in promoting the well-being of individuals and creating a pleasant ambience.

To highlight their advanced capabilities, all three products will be demonstrated in LG’s Smart Home Zone at Light+Building using LG’s HomeChat™ service, first introduced at the Consumer Electronics Show (CES) in January. With HomeChat, customers will be able to communicate with the lights using the popular messaging app LINE, utilizing normal everyday language. Type “I am going out” and HomeChat will ask “Do you want me to turn on security mode?” If the user responds affirmatively, the lights will be randomly cycled on and off to give the appearance of the home being occupied.

Other LG lighting products on display at Light+Building 2014 are:

LG LED Flat Light incorporates the company’s advanced optical technology from its incredibly thin LED TVs, making LG’s LED Flat Light approximately 70 percent slimmer than competing LED lighting. The slim profile and soft light generated by LG LED Flat Light makes this appropriate for most living and work spaces.

Benefitting from the company’s proprietary technology in heat dissipation, LG LED-T111 lighting offers the brightness of a 70 watt metal-halide lamp (3,400 lumens) from its small and light form factor. This product is a perfect match for high-end retail stores and other commercial spaces where premium feel and energy efficiency are high priorities.

LG’s LED Streetlights and Downlights are designed to be modular to meet the needs of various environments and customers. The modular design makes LG lights more future-proof since older parts and components can be replaced with more efficient ones. Modular design also has the potential to save customers money because only certain parts need to be changed — as opposed to the entire luminaire housing—and future upgrades would likely result in higher energy efficiency. And to ensure that LG LED Streetlights properly blend in with their surroundings, LG set a high priority on minimalistic design with high functionality.

LED Essentials from LG Lighting, a new lineup of commercial LED products from LG, will also be unveiled at Light+Building 2014. Focusing on the core features and benefits of LED lighting, the five products in LED Essentials from LG Lighting — halogen replacement downlight, CFL replacement downlight, LED recessed flat, LED high-bay and LED batten — are designed to better meet the needs of the global commercial lighting market.

“At Light+Building, LG is presenting a new paradigm of lighting solutions that breaks with conventional concepts and traditions,” said Si-kwan Ryu, executive vice president of LG Electronics’ Lighting Business. “Our newest smart and energy efficient lighting products are expected to set new standards of innovation and deliver even higher value to our customers.”

As the world’s largest trade fair for lighting and building-services technology solutions, the biennial Light+Building trade show is host to 2,300 exhibitors and nearly 200,000 visitors from the fields of architecture, design, engineering and other related disciplines. Visitors to the Light+Building show are encouraged to see LG’s newest lighting products for themselves at the company’s booth in Halle 6 Ebene 2 Stand A60 from March 30 to April 4, 2014.

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LG’s Newest UX Feature to be Available for G2 and G Flex

SEOUL, Mar. 25, 2014— As announced at Mobile World Congress last month, Knock Code™ will be a key feature in LG smartphone models this year, including G Pro 2, G2 mini, F Series and L Series^III. Now LG Electronics (LG) will make its innovative Knock Code™ feature available on earlier LG smartphone models via a firmware update starting in April. Owners of LG G2 and G Flex in specific countries will be the first to receive the Knock Code™ update which will give users instant access to their smartphones via a customized “knock” pattern.

With recent consumer research showing that most users check and unlock their devices between 100 and 150 times a day, LG was inspired to further enhance its KnockON feature with a higher layer of security and convenience. KnockOn, which LG patented in 2008, was the perfect foundation to further develop Knock Code™, which is unique in its ability to both wake and unlock the phone in one step, a clear time-saver for users. It’s no surprise that more than 50 percent of participants in a recent survey selected Knock Code™ as the most anticipated feature of G Pro 2, demonstrating the real need for an alternate solution to smartphone security.¹

The consumer benefits of LG’s Knock Code™ technology are obvious in its ability to wake and unlock the phone simultaneously, providing more convenience and greater security over conventional password and pattern-based security options. With Knock Code™, the smartphone display is divided into four invisible quadrants. The user taps or “knocks” anywhere from two to eight times in the quadrants in a specific sequence. With more than 80,000 possible combinations and no fingerprint streaks, Knock Code™ offers a level of security far greater than other devices, even those with fingerprint recognition systems. And because Knock Code™ can be implemented anywhere on the screen in any size without having to view the screen, there’s no chance of password theft. In addition to being safer and more convenient, Knock Code™ is also more responsive compared to bio-recognition systems, which are much more susceptible to variations in the environment.

“LG engineers placed a great amount of emphasis on providing users with exceptional security and convenience when developing Knock Code,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “Making Knock Code accessible to a wider audience is consistent with our direction to differentiate LG mobile devices on the basis of user experience.”

Details of availability of the Knock Code™ upgrade will be announced locally in the weeks ahead.

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Takes Home 33 Awards, LG G Flex and

Smart 3D Blu-ray Home Cinema System Named “Best of the Best”

SEOUL, March24, 2014 — LG Electronics’ (LG) reputation for excellence in the field of design has been recognized with 33 Red Dot Awards, including two prestigious “Best of the Best” awards for its innovative G Flex and Smart 3D Blu-ray Home Cinema system. With more than 4,800 entries this year, the internationally respected Red Dot Awards are one of the three most important design awards in the industry, along with the iF Design Award and IDEA (International Design Excellence Award).

“This year’s Red Dot results confirm our commitment to design across all product categories,” said Dr. Scott Ahn, LG’s Chief Technology Officer. “We’re especially proud of our performance this year, surpassing last year’s performance of 27 awards which including a ‘Best of the Best’ for our Curved OLED TV.”

The LG G Flex, which had previously earned praise as a Gold Winner in the 2014 iF Design Awards, underlines LG’s industry-leading innovation credentials. As the ergonomic, vertically curved smartphone to match the contour of the human face, the revolutionary device offers an immersive viewing experience with its 6-inch display and design that fits more comfortably in the hand and pocket.

LG’s Smart 3D Blu-ray Home Cinema system (Model BH9540TW) offers 3D surround processing, 1460 watt 9.1 channel audio and impressive video capabilities. The beautiful black and silver unit complements all of today’s flat panel TVs and was designed to look impressive in most living rooms.

Other LG products recognized at the 2014 Red Dot Awards include an Honorable Mention for the LG Microwave Oven (Model LMHM2237ST), LG G2 smartphone, LG G Pad 8.3 tablet, 77-inch ULTRA HD CURVED OLED TV (Model 77EC9800), LG  Door-in-Door™ refrigerators in a ‘black stainless steel’ design (Model V9500), washers, gas cook tops and Lifeband Touch fitness band.

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First LG Smartphone with Knock Code™and OIS+ Makes its Debut Overseas

SEOUL, Mar. 18, 2014 — LG Electronics (LG) today announced the start of sales of G Pro 2 in the Asia Region in markets including Hong Kong, Taiwan, Singapore, Philippine, Vietnam and Indonesia among others. The device was first introduced to a global audience at Mobile World Congress in Barcelona last month where the smartphone was well received for its innovative UX features,superb display and advanced camera functions.

“With its 5.9-inch Full HD IPS display, versatile camera functionsand user-oriented UX features, we expect the LG G Pro 2 to make a strong impression with Asian customers.” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “Asian consumers have been the biggest fans of smartphones with displays over five inches and we wanted to make sure that the G Pro 2 exceeded their high expectations.”

LG’s proprietary UX feature, Knock Code™, enables users to power on and unlock their G Pro 2 in one easy step by entering a personalized pattern on the display. Consumer research shows that users check and unlock their devices more than 100 times a day which was the inspiration for LG to take its existing KnockON feature to the next level. With G Pro 2, users can tap or “knock” the display in a specific sequence two to eight times to power on and unlock the phone. And with more than 80,000 possible combinations and no fingerprint streaks, LG’s patented Knock Code™ solution offers a greater level of security over other methods. Customer response has been overwhelmingly positive, as more than 50 percent of participants selected Knock Code™ as the most anticipated feature of the G Pro 2 in a survey¹ in Korea.

The G Pro 2 offers an industry-leading 77.2 percent screen-to-frame ratio with a stunning 5.9-inch Full HD IPS display and incredibly narrow 3.3mm side bezels. The smartphone’s IPS display produces impressively crisp, bright images, taking full advantage of LG’s renowned display technology. Combined with the new high-power 1 watt Hi-Fi speaker, the 1080p display on the G Pro 2 delivers a superb multimedia experience.

And the G Pro 2 is the first device to offer a 13MP camera with OIS+ (Optical Image Stabilizer Plus) not to mention innovative features such as 120FPS HD Video Recording and Slow-Motion playback with adjustable speed, 4K ULTRA HD Recording, Magic Focus and Natural Flash. With such advanced image-capturing capabilities, the camera found on the G Pro 2 can not only outshoot and outperform most other smartphone cameras, but many stand alone point-and-shoot cameras as well.

Details regarding the availability of G Pro 2 in specific countries will be announced locally.
Key Specifications:

–    Chipset: Qualcomm Snapdragon™ 800 (2.26 GHz Quad-Core)

–    GPU: Qualcomm Technologies Adreno™ 330

–    Display: 5.9-inch Full HD IPS (1920 x 1080), Slim Bezel

–    Memory: 3GB DDR3 RAM / 16GB/32GB eMMC ROM / microSD slot

–    Camera: Rear 13.0MP OIS+ / Front 2.1MP

–    Battery: 3,200mAh (removable)

–    Operating System: Android 4.4 KitKat

–    Size: 157.9 x 81.9 x 8.3mm

–    Weight: 172g

–    Network: LTE / HSPA+

–    Connectivity: Bluetooth Smart Ready (BT 4.0) / USB /

Wi-Fi (802.11 a/b/g/n/ac) / NFC / SlimPort

–    Colors: Titan Black, White, Wine Red

–    Other: Knock Code™, 1W Hi-Fi Sound, Content Lock

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¹Conducted by www.cetizen.com

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Newest TV Models Boast Compelling New Features

and Unmatched Picture Quality

SEOUL, Mar. 11, 2014 — LG Electronics (LG) today introduced its 2014 TV lineup in Korea, unveiling a total of 68 new models including ULTRA HD TVs in sizes ranging from 49 to 105 inches, its largest collection to date. Among its new models is LG’s ground breaking 105-inch Curved ULTRA HD TV in addition to its smaller 65-, 55- and 49-inch curved 4K units. As the first manufacturer to introduce an 84-inch ULTRA HD TV to the world in 2012, LG has consistently upped the ante with first-to-market ULTRA HD and OLED units. New for 2014 is LG’s webOS Smart TV platform, first unveiled at the Consumer Electronics Show in early January, which the company expects to set a new standard in the smart TV market for its openness and ease-of-use.

“We are extremely confident that our state-of-the-art ULTRA HD and OLED TV models will establish a new benchmark this year,” said Hyun-hwoi Ha, president and CEO of the LG Electronics Home Entertainment Company. “With our strong competitiveness in display technology including ULTRA IPS, CINEMA 3D and the unrivalled simplicity of the webOS Smart TV platform, we are optimistic that in 2014, LG will be the one to watch in the TV industry.”

Ushering in the ULTRA HD Era

LG ULTRA HD TVs incorporate In-Plane Switching (IPS) panels that offer exceptional color accuracy and consistently superb picture quality with minimal color distortion from practically any vantage point. LG’s ULTRA HD Engine Pro offers the processing power necessary to achieve the 4K resolution (3840 x 2160) resolution and a proprietary chip works in conjunction with the engine to eliminate any visual artifacts. LG’s newest ULTRA HD sets all have the ability to upscale standard HD and Full HD content to near 4K quality.

LG’s leading CINEMA 3D technology offers the most immersive viewing experience in the industry, producing a convincingly realistic 3D effect with minimal flicker in 4K resolution. On LG’s larger ULTRA HD units, the effect is even more stunning and impressive and the unique 3D control feature makes it possible to adjust the degree of 3D at the touch of a button. All 2014 ULTRA HD TV models from LG are equipped with an advanced 3D conversion engine for those times when 2D just isn’t enough.

To ensure that its latest models deliver the very best in sound, LG teamed up with Harman Kardon, one of the most respected names in the audio industry. LG’s new ULTRA Surround system, combined with Harman Kardon’s expertise, pulls the viewer deeper into the onscreen action with audio that has never sounded more real.

Expanding the availability of 4K content continues to be a key component of LG’s priorities as an industry leader. The company has teamed up with a number of global content providers such as FOX and Netflix and is working closely with terrestrial, cable and satellite broadcasters to develop more quality 4K content.

Continued Leadership in OLED TV

LG’s comprehensive lineup of 77-, 65- and 55-inch OLED TVs further cements its leadership in what is expected to become the biggest growth segment in the TV industry. LG continues to improve the quality and range of its OLED models while expanding its global production capabilities. To bring the benefits of OLED TV technology to as many consumers as possible, LG is introducing both FULL HD as well as 4K ULTRA HD models.

Added benefits such as eGallery will showcase the rich colors and lifelike features of LG’s OLED TVs. eGallery boasts more than 150 works of mood-enhancing content, including paintings from some of the world’s most renowned artists, gorgeous landscape images, accompanied by beautiful melodies, to turn any living room into a private art gallery.

New Features to Maximize User Convenience

As announced at the Consumer Electronics Show in January, the simple and intuitive webOS platform will be featured in more than half of TVs including of LG’s ULTRA HD, OLED and CINMEA 3D Smart TVs this year. Its ease-of-use makes content searching and viewing, connecting with other devices, and even the initial setup process incredibly smooth. The first time the user turns on a webOS Smart TV, an inviting, animated character, BeanBird, appears onscreen to help get connected and walk the user through the setup process. And the new, open platform makes it extremely easy for developers to create applications and enhances the compatibility of LG’s Smart TVs with other devices.

LG’s newest TV features brings the company closer to its vision of making the TV the entertainment hub of every living room. Healing Modeuses sound therapy to improve one’s well-being in four different categories — Deep Sleep, Increased Mental Strength, Stress Relief and Refresh. Sports Modefine-tunescolor expression, optimizes surround sound and employs LG’s Clear Voice technology to turn any living room into a raucous sports arena.

Following the Korean launch, LG’s ULTRA HD TVs, OLED TVs and CINEMA 3D Smart TVs will roll out in key markets commencing later this month. Prices and additional details will be announced locally.

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Prestigious Global Design Experts Recognize

Design Excellence in LG’s Latest Products

SEOUL, Mar. 3, 2014 ― LG Electronics (LG) found itself in the spotlight once again at the annual iF Design Awards with 26 products earning honors for 2014, including the LG G Flex which was selected as one of the 75 Gold Award winners, and the company’s ULTRA HD TV and flagship G2 smartphone also receiving recognitions. Announced annually by the iF International Forum Design to recognize products that demonstrate excellence and innovation in the field of design, this year’s competition attracted more than 4,600 entries.

“LG has put much emphasis on becoming an industry leader in product design,” said Dr. Scott Ahn, LG’s Chief Technology Officer. “To achieve this, R&D works very closely with design from the onset. Our philosophy is to incorporate innovative designs into our products in order to evoke an emotional response and increase the intimate relationship between our products and consumers.”

The LG G Flex embodies a unique design that demonstrates LG’s cutting-edge capabilities in design and engineering. The G Flex’s ergonomic, vertically curved 6-inch display provides a more comfortable user experience by following the contours of the user’s face and placing the speaker and microphone closer to the ear and mouth. At the same time, the arched form is reassuringly easy to grip. The G Flex was commended by iF judges for implementing a new approach to the smartphone interface by putting controls on the back and adopting a curved display, thereby adding immensely to the smartphone experience in terms of both ergonomics and quality.

iF judges also praised the LG G2 smartphone for its high level of innovation and convenience-oriented design features, particularly its Rear Key which puts the volume and power buttons on the back of the device. As the only smartphone in the world without any buttons on its sides, the distinctive look of the G2 is matched only by its performance. Last year, the G2 took the President’s Award of Good Design, South Korea’s top honor in design excellence.

LG’s ULTRAHD TV (Model 65LA9700) impressed the iF judges with its immersive viewing experience in a package that serves as adécor center piece thanks to its CINEMA SCREEN design and ultra slim bezel. LG also integrated a 4.1 channel Sliding Speaker that automatically retracts when the TV is turned off. This intelligent speaker design, not to mention the lush, high-quality sound from the speakers, makes the 65LA9700 one of LG’s most popular TV models.

Other LG products recognized at the iF Design Awards 2014 include:

–     SoundPlate™ (Model LAP340), a chic sound system wrapped in a thin, flat, minimalist body that can be placed directly under today’s premium TVs

–      Soundbar (Model NB5530) boasts an ultra slim design with a height of only 35mm in a premium black and metallic silver finish to blend into any living room

–     34-inch IPS 21:9 UltraWide monitor (Model 34UM95) with its transparent Crystal Float Stand and CINEMA SCREEN Design

–     Ultra PC (Model 13Z940), weighing less than 1kg, sports a clean, minimalist design and 4.4mm Super Narrow Bezel

–     ARTCOOL Stylist Inverter V (Model A12IWK) air conditioner boasts a unique ring of subtle LED mood lighting, proprietary 3D airflow feature, near-silent operation and significant energy savings

–     ARTCOOL Slim Inverter V (Model CA12RWK) delivers a winning combination of energy efficient, health-centric features and advanced technologies such as Active Energy Control, Energy Display and Plasmaster Ionizer Plus

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