LG remains steadfast in its commitment to actively nurture ideas with the potential to fuel the company’s future growth. By fostering a corporate culture that not only encourages challenges but also embraces failures as stepping stones to success, LG aims to embody the principles that have been at the heart of CEO William Cho’s leadership philosophy since his tenure began. CEO Cho consistently champions the ‘Brave Optimist’ mindset, inspiring everyone to boldly undertake challenges and relentlessly innovate, anchored in the belief that the customer is always the key to unlocking solutions.

A prime embodiment of this ethos is ‘STUDIO341,’ an initiative launched by LG last year. This program is designed to identify and cultivate in-house ventures that encapsulate the spirit of challenge and innovation, a mindset that has been instrumental in propelling LG from its humble beginnings as Goldstar in 1958 to its current status as a global leader in home appliances. The ‘341’ in ‘STUDIO341’ serves as a poignant reminder for LG’s ‘Brave Optimists’ to stay true to the company’s roots, symbolizing the original street address of Goldstar in Busan, Korea’s second-largest city.

The initiative welcomed anyone with a creative idea that can solve a problem worth solving and provide a new experience to customers. The response was impressive, with over 100 internal submissions received.

In the previous year, LG shortlisted the top thirteen ideas – one more than the originally intended twelve – which were further narrowed down to six during an internal IR event. This process involved evaluating the ideas based on their potential to provide unique customer experiences. The selection criteria encompassed business value, feasibility, potential impact and team capabilities.

The chosen teams were relocated to an external office to be able to fully immerse themselves in developing their in-house venture ideas. By March 2024, the top six teams had the opportunity to present their business proposals at the ‘STUDIO341 Demo Day’ in Seoul, in front of LG executives and potential investors.

After thorough deliberation, the top five teams selected for spinoff were unveiled: ‘MASKIT,’ a mobile ticketing and admission service for performing arts that removes the necessity for queuing; ‘FreshGo,’ an original cold chain transportation solution that leverages individual refrigeration technology; ‘Cucumber,’ a platform focused on local food pickup services; ‘Found Objet,’ a digital transaction platform for recycled plastic materials; and ‘X-UP,’ a solution for diagnosing and maintaining golf courses using robots and heat mapping technology.

Meanwhile, LG partnered with Bluepoint, a partnership-driven Korean startup accelerator, to leverage their ability to objectively assess the teams’ capabilities and provide more effective support. This approach has helped streamline the whole process to a year, with six months for selection and six months for development. During the process, each team will receive a joint investment from LG and Bluepoint up to a maximum of KRW 400 million.

In parallel, LG is intensifying its collaboration with global startups, as exemplified by its partnership with Amwell, a U.S. telemedicine company, to provide remote medical treatment solutions across North America. The company also aims to evaluate the viability of services in prevention, diagnosis, post-management and recovery, among others.

LG NOVA, LG’s North America Center for Innovation, launched its “Mission For the Future” by presenting the Eureka Park showcase at CES 2024 in Las Vegas. It also leveraged its influence to introduce startups operating in the digital healthcare field, such as XR Health, Mindset Medical and C.Light Technologies.

Stay tuned to LG Newsroom to see how else the company is revolutionizing the customer experience for all.

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LG is rooted in the philosophy of open innovation – an open approach to innovation and facilitating collaboration to create a better life for all. These collaborative partnerships involve LG affiliate companies and extend to government, universities and research labs, with the goal to establish an open ecosystem of innovation that will benefit and empower all involved.

Recently, the LG Toronto AI Lab welcomed 30 graduate students from various universities in South Korea to the Centre for Analytics & AI Engineering (CARTE) at the University of Toronto. The event – initiated and organized by the Toronto AI Lab in collaboration with CARTE – brought these talented students together to explore applied research partnerships in Canada and introduce them to career opportunities at LG.

Sponsored by the South Korean government and managed through the University of Toronto’s Faculty of Applied Science & Engineering, the 6-month CARTE program accommodates students from a wide range of disciplines, including technology, engineering, and the natural and mathematical sciences and aims to inspire students to leverage AI innovatively in their respective fields.

The selection for this program was competitive, drawing participants from among South Korea’s brightest. These selected students will engage in 10 industry projects, including three spearheaded by the LG Toronto AI Lab.

Kevin Ferreira, Senior Director and Head of the LG Toronto AI Lab, shared, “Our collaboration with the University of Toronto and the South Korean government on the CARTE program aims to enhance our research capabilities and strengthen our talent pool. This event enabled us to present the extensive work undertaken at the LG Toronto AI Lab to an exceptional group of Korean students, laying the groundwork for deeper research collaboration.”

Showcasing some of the Toronto AI Lab’s recent work, Manasa Bharadwaj, Senior AI Research Scientist, presented on behalf of the LG Toronto AI Lab’s Conversational AI team and their research into Responsible Conversational AI. The talk covered the motivation, technical details and results of the team’s 2023 published research titled ‘COUNT’ and ‘GPT-Detox’. The two paraphrasing approaches leverage unlikelihood training and prompt-based approaches respectively to convert unsafe text into safe text.

Mathieu Tuli, AI Research Scientist, presented on the work that the LG Toronto AI Lab Digital Human team conducts, highlighting FlowFace, the team’s recent Computer Vision and Pattern Recognition Conference (CVPR) 2024 accepted paper. The talk provided detail on why FlowFace is an important innovation for the community at large, and how it affects the rest of the Digital Human pipeline.

Thi Ha Kyaw, Staff AI Research Scientist, presented an introduction to quantum computing and quantum algorithms in general, and why quantum is worth pursuing in the current quantum utility era. He also presented his team’s recent result on super-exponential catastrophe of quantum algorithms in noisy quantum hardware.

During their time in the program, students will participate in graduate-level intensive courses in Machine Learning and AI, delivered by the University of Toronto’s Department of Mechanical & Industrial Engineering. They will also benefit from tailored AI support services provided by CARTE, including research and training in AI for academic and industry partners.

Furthermore, students will have the opportunity to attend several applied AI seminars at the University of Toronto and engage with AI and machine learning projects across various sectors, including industry, government, and non-profits. A dedicated workspace will also be available to them, fostering collaboration and allowing them to apply their knowledge and skills within Toronto’s thriving AI ecosystem.

The program will conclude in late June, where selected students will present their projects to industry partners, showcasing their achievements and the potential for future innovations in AI.

Contributed by LG Canada

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AI is a buzzword across all industries. We are currently living in the age of AI and, while many are focused on the evolution of AI technology itself, LG is focused more on how AI can make a difference to customers in their daily lives.

At CES 2024, LG redefined AI as ‘Affectionate Intelligence’ with the belief that AI should deliver more caring, empathetic and attentive customer experiences. So, what does LG’s ‘Affectionate Intelligence’ entail?

First, LG has access to a wealth of data from the 500 to 700 million LG products in use worldwide, many of which have AI-supported intelligent sensors that are optimized to learn and analyze users’ life patterns. LG has the unique opportunity to draw on the ‘real life’ data gathered from these connected devices and, with this ‘Real-time Life Intelligence,’ can provide valuable insight into customer-device interactions, including their environment, behavior pattern and emotional state.

Second, the LG AI Brain – a powerful engine driven by LG’s large language model –can forecast consumers’ needs based on user-product interactions and contextual learning, perform reasoning processes and generate optimal solutions by orchestrating the action of physical devices. This ‘Orchestrated Intelligence’ allows LG to ultimately provide intelligent services and experiences tailored to customers’ lives.

Above all, AI needs to be accountable, work equally well for all users, promote safe and intended behavior, secure personal data and control access to it. To ensure ‘Responsible Intelligence,’ LG has applied LG Shield, the company’s data security system, across the entire process of collecting, storing and utilizing customer data, ensuring protection at every stage.

With these three pillars, LG is focused on adding a human touch to AI. So, what does ‘Affectionate Intelligence’ look like in the real world?

Enhanced Customer Experience in the Home

With almost seven decades of customer-facing business experience, LG has a deep understanding of customers, especially in the home. Leveraging Affectionate Intelligence, LG enhances the customer experience by providing personalized and tailored services through its home products and solutions.

LG’s Smart Home AI Agent, an all-around home manager and companion, showcases the company’s commitment to realizing its “Zero Labor Home” vision. This versatile household helper can not only act as a hub to seamlessly connect and control home appliances and IoT devices, but also even navigate around the home and, through multi-modal sensing, collect a variety of data to monitor and manage the home.

LG’s home appliances, such as the refrigerator with MoodUP™, are equipped with on-device AI chips, allowing for more natural, intuitive interaction with LG ThinQ app. What’s more, appliances compatible with LG ThinQ UP can continuously receive software updates.

LG’s latest washers are equipped with AI Direct Drive Motor™ tech which automatically determines the ideal cycle,¹ enabling users to take better care of their garments. Among the company’s diverse air solutions, the new LG DUALCOOL™ residential air conditioner employs the Human Detection Sensor™, which can detect the location of room occupants² and change airflow mode accordingly.

When it comes to enjoying the latest movie or your favorite show on LG OLED TVs, the new α (Alpha) 11 AI Processor offers an immersive viewing experience by personalizing picture settings, TV contents and apps. It can even provide recommendations based on past viewing habits through AI Concierge, and if you need assistance or want to learn about new features, the AI Chatbot is ready to help.

For those needing to stay productive, LG gram Pro laptops are equipped with Intel® AI Boost, enabling top performance for AI workloads even without a network connection, enhancing the customer experience with top performance even on the go.

Improved Customer Experience on the Road

Software is not only transforming our homes but also revolutionizing our commercial spaces, virtual environments and experiences on the road. Software-defined Vehicles (SDV) are now a reality, and LG is actively participating in this evolution with a focus on improving the in-vehicle customer experience.

While features like in-car entertainment and navigation are already commonplace, SDV’s bring a new dimension. Advanced software uses innovative technologies to dramatically improve computing power in car cockpits and allows users to remotely upgrade their vehicles with new features, akin to apps on their smartphones, without the need for a dealership or repair shop visit.

At CES, LG shared its vision for cars as a ‘living space on wheels’ powered by SDV solutions. The company introduced LG AlphaWare, its suite of software solutions for SDV. This includes versatile middleware, platforms, and services, creating personalized and immersive in-vehicle experience for SDV utilizing, for example, AR/MR and AI technologies as well as being flexible and scalable base for all the domain of SDV.

Based on ‘Affectionate Intelligence,’ LG will continue to unveil new products and services not for the sake of innovation but to provide tangible benefits to consumers and improve their lives. Stay tuned to LG Newsroom to see how the company continues to connect and expand customer experiences across various spaces, going beyond the home, in its journey to become a smart life solution company.

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¹ The AI DD motor attached to washing machines detects fabric type by calculating the unique waveforms of the fabric. AI sensing will not activate if the load is over 3 kilograms or the Steam option has been selected. Feature availability may vary depending on the product models.
² The “Human Detection Sensor” only activates cooling and heating mode. The sensor has a vertical range of 90°, a right/left range of 100°, and a distance range of 5 meters (indoor unit of air conditioner to human). Depending on usage conditions, sensor detection range may be shortened.

The inspiring LG Objet Collection has gained a global fan base since its worldwide launch in 2021, and for good reason. Through its understated designs and diverse materials and colors, this sophisticated collection of premium appliances and devices extends the opportunity to curate living spaces that reflect unique lifestyles and preferences like no other.

To raise the bar even higher for the ‘smart home’ experience, LG Vietnam recently launched the ‘LG Objet House’ at Flamingo Dai Lai Resort. Just 45 kilometers north of Hanoi, this all-new brand space and resort is fully equipped with state-of-the-art appliances from the LG Objet Collection.

Within the elegant four walls of the LG Objet House, the harmony effortlessly created by LG Objet products blurs the line between modern home appliances and high-end furniture. Together, these stylish, innovative appliances complete a seamless living space that honors the distinctive style of the homeowner.

During their stay, visitors can experience what seamless living really means thanks to LG PuriCare Aero Furniture, an air purifier that doubles as a side table; LG OLED Objet Collection Posé, a lifestyle TV which transforms into a digital frame that expresses every brushstroke of a painting; LG Objet InstaView refrigerator with an edge-to-edge glass that delivers a 23-percent-wider viewing angle; and LG Objet Styler, a premium clothing care system wrapped in a stylish, modern design.

Since every LG Objet innovation has been designed to blend effortlessly into a wide array of living spaces, they are able to complement each room of the LG Objet House. The life-enriching capabilities of this exclusive space is what leaves a lasting impression on visitors. And it goes without saying that every LG device featured in LG Objet House can be monitored and controlled on the LG ThinQ app, a level of connectivity that introduces a new “smart home” standard to the nation.

Aligning with the company’s global strategy to enhance customer experiences, LG Objet House aspires to encourage greater user interaction. “Through the moments of relaxation felt at LG Objet House, we hope to demonstrate the elevated lifestyle our LG Objet Collection makes possible,” said Song Ik-hwan, president of LG Vietnam, during its launch event.

Striking the perfect balance between aesthetics and functionality, the LG Objet Collection has received high praise from around the world. In Vietnam specifically, one of its products was named the “Most Groundbreaking Product Design” of 2023 at Vietnam Design Week (VMARK 2023). These works of art are not only innovative and visually stunning, they also evoke positive emotions by delivering the next-level user experiences that make sure life is always good.

People can now spend their vacation at LG Objet House, the ideal destination for “smart home” advocates thanks to the level of connectivity offered by the LG Objet Collection, a harmonious selection of practical innovations that boast aesthetic appeal with their sophisticated colors, subtle designs and use of sustainable materials.

Contributed by LG Vietnam

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From the best restaurants to the most expansive and complex warehouses, service and industrial robots are reshaping countless industries through impactful and groundbreaking advancements that bring the autonomous future a step closer. Enhanced efficiency, productivity and cost savings are just a few advantages of service and industrial robots.

In line with this, LG recently revealed its strategic investment in Bear Robotics as it doubles down on its commitment to advancing the capabilities of its service robotics, one of the company’s most promising business areas.

After a number of years innovating the robotics space, the LG CLOi lineup has evolved into ‘your best partner’ with a wide range of solutions that include LG CLOi ServeBot, LG CLOi GuideBot and LG CLOi CarryBot, powered by AI technology.

LG CLOi ServeBot’s independent suspension is implemented to all six wheels to ensure stable maneuverability across uneven floors. This enables the CLOi ServeBot to securely transport beverages and meals, including soups and noodles, even when travelling over surfaces with a slope of up to 5 millimeters (0.2 inches). And fully equipped with a LiDAR sensor and 3D camera, this technology lets the CLOi ServeBot navigate obstacles smoothly, ensuring that none of its valuable “cargo” is upset.

Offering next-level convenience to restaurant owners, LG CLOi ServeBot runs for 11 hours on a full charge and can be charged both automatically and manually. The latest model offers even more services, which means it can now carry out its serving duties and assist business owners with various tasks.

With its expanded tray size, the latest LG CLOi ServeBot now holds up to 40 kilograms, enabling it to transport all the dishes needed for western cuisine, which typically uses heavy tableware, or Korean cuisine, which comprises several side dishes. Extremely adaptable, the advanced robot’s trays can be completely removed or height adjusted to match different environments or applications. It even knows when the customer has picked up their plate so it can head straight back to the kitchen. On the other hand, if the tray is left full of tableware, then it automatically returns to its designated area.

LG CLOi ServeBot also provides entertainment including a CMS (Content Management System) that lets users upload content via their mobile device. Through its 10-inch display, customers waiting to be seated are shown the menu and entertaining videos to be pass the time. Additionally, android apps can be installed according to preference.

Going beyond its service robots, LG is proactively responding to the increasing need for robots in industrial settings with robotic innovations that boost productivity and quality in the manufacturing process. The company provides a variety of solutions that can be used to automate the warehouse.

LG unveiled its latest industrial robots at MODEX 2024, the largest supply chain logistics trade show in Atlanta, Georgia, USA. This included the new LG CLOi CarryBot family of Autonomous Mobile Robots (AMR), which are specially designed to navigate complex floor plans and deliver payloads in customizable configurations.

LG showcased two versions of LG CLOi CarryBot: a Mounting Type featuring two shelves which is ideal for smaller packages and navigating tight spaces, and a Rolltainer Type capable of carrying heavy loads on its back. This practical machine can quickly transport goods in large logistics sites at speeds of up to 1.2 meters per second, while providing stable driving by applying ‘Fast-X,’ LG’s autonomous driving technology optimized for logistics environments, including average driving and curve speed as well as acceleration and deceleration control.

In fact, the company has innovated a number of solutions to enhance factory efficiency. ‘Mobile Manipulator’ an autonomous driving-based vertical articulated robot that mimics human arm movements. Unlike conventional robots that usually carry out the same task repeatedly, Mobile Manipulators move around production lines and carry out various tasks such as transportation, product assembly and inspection. Another solution is LG’s low-floor AMRs, industrial logistics robots that can carry 500 kilograms from A to B with very little assistance, which not only makes production efficient but safe too.

To learn how LG is continuing to drive the commercialization of robotics in the real world while expanding its B2B businesses, stay tuned to LG Newsroom.

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At MODEX 2024, North America’s premier logistics exhibition, LG demonstrated its strong commitment to meeting the evolving needs of the global logistics industry. The company’s standalone booth featured a wide range of customized solutions for modern warehousing and smart factory environments – from order-picking robots to robot control systems incorporating high-speed communications technologies.

LG’s innovative AI-powered industrial robots headline a diverse lineup of solutions that can help fulfillment logistics companies enjoy a seamless digital transformation (DX). Consisting of two zones – the Distribution Center and Smart Factory – the company’s booth at MODEX provided real-world scenarios clearly illustrating the immense value and operational efficiency that LG’s robots can deliver.

Impressing visitors to the Distribution Center zone, the LG CLOi CarryBot is a specialized AI-powered logistics robot with autonomous driving capabilities that can collect and transport items within a facility. The LG CLOi CarryBot is available in two types: a Mounting Type capable of sorting and storing various items, and a Rolltainer Type for loading and transporting large, heavy items. Travelling at speeds of up to 1.2 meters per second, LG CLOi CarryBot can swiftly carry goods or materials across expansive logistics warehouses. Thanks to Fast-X, LG’s optimized autonomous driving technology, the CLOi CarryBot is able to safely navigate its way around storage bays and work stations; automatically adjusting speeds in response to actual conditions.

Visitors to LG’s booth at MODEX also had the opportunity to view LG’s high-load logistics robots, which are designed to transport fully-loaded pallets weighing up to 250 kilograms. For convenient management, the company’s pallet-moving robots integrate smoothly with customers’ existing Warehouse Management Systems (WMS). This allows for efficient task allocation, with the WMS able to communicate order information to, and explore optimal routes for, each robot connected to the system.

Inside the Smart Factory zone, LG exhibited robots, such as the Mobile Manipulator, that can play an active role in enhancing efficiency in smart factories. An autonomous mobile robot (AMR), the Mobile Manipulator is designed to improve productivity and quality control. This solution features multi-joint articulated arms that are capable of performing a range of complex actions. Unlike conventional robots, which can only handle a single task, the Mobile Manipulator can complete a wide variety of jobs, including transporting parts, assembling products and conducting quality inspections across diverse processes. It can also move autonomously between stations on a production line as and when required.

What’s more, LG introduced its brand-new robotic logistics platforms and solutions for smart factories, such as the Flex-RPS (Robotic Production System). Utilizing ‘collaborative’ robots that combine mobility with the attributes of multi-joint, single-arm robotic solutions, Flex-RPS can be installed and moved between different production or logistics areas, offering a new level of flexibility and operational efficiency. Additionally, LG showed off its low-floor AMR, which can help speed up workflow with its enhanced pallet-lifting capabilities.

LG has also introduced solutions, accompanied by LG’s private 5G network, that eventually increases the operational efficiency of logistics and smart factories. By leveraging the fast transmission speed and low latency of 5G, the solutions not only establish optimized movement routes for multiple logistics robots, moving simultaneously, but also prevent safety accidents using real-time monitoring and control.

With its showcase at MODEX 2024, LG underscored its dedication to pioneering innovative solutions for the logistics industry. LG will continue to apply its technology and design expertise, and its deep understanding of its customers’ needs, to usher in a brand-new era in logistics automation.

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(Photo credit: Paweł Bastrzyk, ESL FACEIT Group)

Every gamer, casual and professional alike, will admit that victory or defeat is decided by a second, and sometimes even less. The best opportunity to demonstrate the power of the new LG UltraGear™ OLED gaming monitor (model 27GS95QE) was at the annual gaming celebration – IEM Expo, held in conjunction with Intel^® Extreme Masters Katowice 2024 in Poland.

LG UltraGear gaming monitors have long been recognized for their gaming features. LG collaborates with Gen.G Esports, one of the biggest esports organizations in the world, and LG UltraGear gaming monitor is also an official display of the League of Legends EMEA Championship (LEC) 2023.

(Photo credit: Helena Kristiansson, ESL FACEIT Group)

Held annually since 2013, Intel Extreme Masters in Katowice is an opportunity for Counter-Strike and Starcraft^® II fans to meet. This year, the prize pool for the top teams of the final was USD 1,500,000 for both tournaments. Team Spirit’s dominant victory was driven by one of the best professional tier 1 Counter-Strike debuts of all time following an incredible performance from Team Spirit’s 17-year-old prodigy Danil “donk” Kryshkovets.

The fastest-selling IEM Katowice tournament in history, the event saw a peak viewership of over 972,000 for Counter-Strike 2 and more than 77,000 for StarCraft II, according to escharts.com. The sold-out Spodek Arena and MCK Auditorium welcomed over 65,000 fans across four days of live StarCraft II competition, and three days of Counter-Strike action, complemented by IEM Expo.

(Photo credit: Paweł Bastrzyk, ESL FACEIT Group)

With its involvement in the Intel Extreme Masters Katowice 2024, LG Electronics Poland has shown its commitment to providing gamers with the highest quality gaming monitors and allowing them to check the quality of the monitors with their own eyes.

Visitors to the booth, which featured 16 LG UltraGear OLED gaming monitors, could see for themselves such a difference the use of self-luminous pixel technology makes.

(Photo credit: Paweł Bastrzyk, ESL FACEIT Group)

The LG UltraGear OLED gaming monitor (model 27GS95QE) has a 26.5-inch OLED display with high refresh rates (240Hz), fast response times and outstanding picture quality with Quad-HD (2,560 x 1,440) resolution. Already traditional for the LG UltraGear series, the monitor supports the AMD FreeSync Premium Pro and NVIDIA G-SYNC standards for a smooth gaming experience. Fans of adventure or sports games will appreciate the HDR support, guaranteeing a display with a wide tonal range that are VESA DisplayHDR™ True Black 400 certified. In addition, the monitor screen is bezel-free, allowing users to see every detail and enjoy full immersion.

And, with Anti-Glare & Low Reflection coating, LG UltraGear OLED gaming monitor ensures users won’t be distracted by glares on the display, even in areas illuminated by vivid lights.

LG UltraGear OLED gaming monitors offer features and capabilities that take the entire gaming experience to the next level. LG will continue to enhance the strong reputation of the UltraGear brand by engaging with special gaming and e-sports projects and creating innovative products that put the needs of gamers first.

(Photo credit: Paweł Bastrzyk, ESL FACEIT Group)

Contributed by LG Poland

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The concept of the ‘home’ has evolved beyond a mere roof over one’s head into a stage for self-expression. The home reflects unique tastes and individual lifestyles, and consumers have become increasingly proactive in curating living spaces that cater to their preferences, whether living alone or in a shared space with their family.

Photo credit: @oh_desk / Model: OLED48C2ENA

Emerging as a critical medium to express personal preferences into living spaces, LG OLED TVs offer an immersive and thrilling entertainment experience within the comfort of one’s home.

An outstanding example of spaces that uniquely reflect personal preferences, gaming rooms have gained significant popularity as esports and gaming have become as a favored form of entertainment. In order to experience full immersion, gamers are eager to create a space to ideally fit with their unique preferences and requirements. The screen plays a pivotal role in enhancing the level of immersion and the quality of visuals, both of which are crucial for delivering a lifelike experience in MMORPGs (massively multiplayer online role-playing game) and console gaming.

LG OLED TVs have been recognized for excellence in the gaming world through vivid colors mesmerizing gamers with dynamic visuals that breathe life into the gaming experience, while also boasting lightning-fast response time for seamless connection and engaging on-screen action. The expansive screens elevate immersion to new heights, whether in the living room, in a gaming space or at a desk. Moreover, LG OLED TVs offer convenient cloud gaming services, including NVDIA GeForce NOW,¹ with no downloads or additional hardware needed.

Photo credit: @kwonkorea/ Model: OLED42C2KNB

In pursuit of elevating immersion and offering personalized settings, LG has launched LG OLED Flex. Featuring breathtaking OLED picture quality, LG OLED Flex lives up to its name with unprecedented flexibility, pushing the boundaries of traditional fixed screens.

Photo credit: @chxx6ux/ Model: OLED42LX3QKNA

Whether in dedicated gaming haven or a versatile space where work and leisure coexist, the flexibility of the LG OLED Flex shines through, allowing users to effortlessly switch between a flat screen for work tasks and an optimized curvature for gaming that adapts to the game genre or user’s posture. The screen can adjust to fine-tune the curvature, height and tilt, ensuring an optimized experience in any scenario, be it for entertainment or productivity.

Photo credit: Kang Seok-kyung / Model: OLED42LX3QKNA

The unique design of LG OLED Flex serves as an immersive and three-dimensional entertainment experience, with distracting elements absent from the front. Images of gaming gear shaped on the sides and back, as well as the stand’s shield-handle design give a sleek and strong appearance that elevates gaming to the next level. Dolby Atmos-enabled three-dimensional sound and the X-shaped lighting design add to the dynamic gaming environment.

One user remarked that the LG OLED Flex completed their gaming area, commenting, “Compared to the same amount of gameplay on other screens, LG OLED Flex makes the immersive experience so much richer.”

Photo credit: Kang Seok–kyung / Model: OLD42LX3QKNA

LG OLED TVs and LG OLED Flex have been praised for their stunning picture quality and versatile features that enhance personal entertainment, and also enable users to create their own unique spaces and lifestyles.

Photo credit: @oh_desk / Model: OLED48C2ENA 

One user² shared how they utilize LG OLED TVs for color correction in photography and video editing, highlighting the exceptional color accuracy essential for reviewing work quality. They also mentioned the versatility of the screen, as their family enjoys playing collaborative multiplayer gaming with the multiscreen feature as well as watching TV shows with stunning contrast and vibrant colors.

Photo credit: @oh_desk / Model: OLED48C2ENA

Another user emphasized how LG OLED TV enriches their personal time and hobbies. With its vibrant picture quality and expansive screen, the OLED TV enables them to enjoy complete immersion in their chosen activities. They’ve found that watching their favorite videos on LG OLED TVs during a workout makes exercise easier and more enjoyable. LG OLED has become a part of their daily routine, creating more relaxing moments for meditation or gameplay after a long day of work and taking caring of their children.

Photo credit: @oh_desk / Model: OLED48C2ENA 

Delivering unmatched speed and stunning picture quality, LG’s OLED TVs and OLED Flex redefine the limitations of screen capabilities, allowing users to experience another level of versatility and immersion. LG is set to introduce new lifestyles to reimagine spaces and tailor experiences to individual taste, needs and routines.

For more on how the LG HE Design Lab delivers new experiences and enriches your lifestyle with innovative designs, stay tuned to the LG Newsroom.

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¹ This service requires sign-up and subscription. Games may need to be purchased separately. Certain games offered by this service may require connection to a gamepad, mouse, keyboard, etc. The service may be discontinued due to circumstances of the companies that provide games. The service is available on LG OLED TV models released after 2020 and may not be available by country. The range of offered services may vary from country to country.
² The interviewee has received compensation for contributing to the creation of this content.

Advanced technologies are making life smarter and more convenient. At home, our living spaces have been upgraded through an ever-expanding ecosystem of connected appliances, devices and technologies. However, despite the time-saving benefits of these impressive innovations, the daily chores we love to avoid haven’t gone away just quite yet. Dedicated to realizing the Zero Labor Home, LG recently brought ‘the complete liberation from housework’ a step closer with the introduction of its groundbreaking household companion, the LG Smart Home AI Agent.

Although small in stature, LG’s Smart Home AI Agent has outsized capabilities. Not only does it act as a hub seamlessly connecting and controlling a wide range of home appliances and Internet of Things (IoT) devices,¹ it also independently navigates its way around the house thanks to a clever, two-legged wheel design and a raft of cutting-edge tech. Built-in cameras, microphones and various sensors enable LG’s little AI Agent to collect a variety of data from the surrounding environment, which it then leverages to effectively monitor and manage the home.

Captured through multi-modal sensing, the collected data is processed and analyzed by the LG home appliance AI platform. This makes it possible for the Smart Home AI Agent to comprehend users’ intentions such as voices and facial expressions, understand its surroundings and recommend specific courses of action (such as activating or changing the settings of a particular connected appliance or device) to create greater ease, simplicity and comfort from the burden of housework.

At KBIS 2024 in Las Vegas this February, LG’s versatile Smart Home AI Agent highlighted the progress the company is making toward achieving the Zero Labor Home. Beyond its many abilities as a butler, assistant and companion, the diminutive robot is also quite the dancer. Before an enthralled audience, a group of perfectly-in-sync Smart Home AI Agents showed off their skills on the dancefloor with an endearing and entertaining choreographed routine.

Live demonstrations and short videos focusing on real-life usage scenarios at LG’s booth revealed how the AI Agent can help at home, from answering user’s questions, to greeting visitors at the door, to delivering useful notifications from connected appliances and other smart home devices.

In the booth’s Laundry section, the robot assumed the duties of a personal butler, offering up useful information, such as when the washing has finished, and helpful suggestions, like the best way to care for one’s laundry. The Kitchen section introduced the AI Agent as a convenient mobile hub and home assistant, seamlessly connecting with LG’s advanced kitchen appliances and presenting delicious recipes based on available ingredients. Inside the Living section, the Agent showed how it can be a valuable companion, notifying users when a visitor has arrived, inspecting each room as an indoor security officer, and even turning off the smart lightings when everyone has gone to bed.

Through LG’s collaboration with Microsoft, the Smart Home AI Agent integrates both the Azure AI Speech Service, which is based on voice recognition and voice synthesis technology, and the Azure OpenAI Service. Microsoft’s advanced Azure AI solutions help to ensure accurate voice recognition and give the robot its aptitude for comprehending nuanced commands, even in noisy environments like the Las Vegas Convention Center – the venue for KBIS 2024.

What’s more, the AI Agent’s Large Language Model (LLM)-based generative AI conversation service enables a more sophisticated level of robot-human interaction. Users can enjoy having natural, two-way conversations on various topics and conveniently control their home appliances with casually-spoken voice commands. Additionally, utilizing voice and facial recognition technology, LG’s intelligent, little home agent can distinguish between different users. To show its own ‘personality’ and ‘emotions,’ the robot changes the expressions on its face display, and can also convey its reaction to events and user interactions through movements generated by its articulated leg joints.

With ThinQ integration and the expansion of its open platform ecosystem, LG aims to accelerate both the adoption of the Smart Home AI Agent and the realization of its goal to liberate customers from the burden of household chores. Much like ThinQ UP appliances, the AI Agent will be able to receive continuous upgrades via the ThinQ app,² providing users with an evolving, personalized smart living platform and a smart home solution.

A genuine game-changer, the LG Smart Home AI Agent is set to transform the way we interact with our living spaces, bringing us that much nearer to the realization of the Zero Labor Home.

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¹ Feature availability may vary depending on region and usage environment.
² Feature and service availability of ThinQ UP may vary depending on region.