Supporting UN’s Millennium Development Goals Through ‘LG Hope Series’

SEOUL, Dec. 4, 2013 — LG Electronics (LG) was recently awarded the MDGs (Millennium Development Goals^*) Award by UN Global Compact Local Network at their 2013 Global Compact Value Awards Ceremony. LG Electronics received the award in recognition of its global social program, the LG Hope Series. Through this program, LG operates the LG Hope Community in Ethiopia, the LG Hope School in Kenya, the LG Hope Family in Bangladesh and the LG Hope Family in Cambodia to promote sustainable development.

Launched in 2000 and led by UN Secretary-General Ki-moon Ban, the UNGC is an initiative to encourage businesses worldwide to adopt sustainable and socially responsible policies with a particular focus on promoting corporate ethics and environmental sustainability at a global level. Global Compact Value Awards are bestowed biannually by the Local Network to companies that conduct superior CSR activities in each of six major areas: human rights, environment, labor, anti-corruption, community involvement and development and the UN’s core agenda of MDGs.

“LG Electronics is fully committed to the objectives of the United Nations Millennium Development Goals, to reduce the proportion of the world population living below the poverty line by half,” said Choong-hak Lee, Senior Vice President and head of LG’s Business Support Office, responsible for corporate social responsibility. “Both the UN and LG realize that poverty is a very complex problem and to address it we need to look at all the factors that affect it, such as education, gender equality, child mortality, diseases, environmental sustainability, among others.”

LG is tackling some of the most challenging issues with the LG Hope Series. Each Hope Series project focuses on specific needs of the local population and attempts to address the causes, not just their effects, with creative, multifaceted solutions.

LG Hope Community

LG is fostering self-sufficiency in farming villages in Guta, an underdeveloped village in Ethiopia in need of external support for water and electricity. In April 2013, LG built a well in Guta to provide the village with drinking water. It also helped mitigate a food shortage and allowed the villagers to generate income from agricultural sales.

The construction of an LG-funded model farm is expected to be complete by December 2013, further helping the residents earn much-needed income. A group of Korean volunteers from Cheonan Yonam College, operated by the LG Yonam Foundation, will also participate in training programs for the cultivation of specialized crops and livestock farming. The goal of the program is to achieve a 50 percent increase in monthly household income.

In collaboration with the Korea International Cooperation Agency (KOICA), LG will begin construction of a new LG Hope Technical and Vocational school in Ethiopia at the end of this year to teach young students sustainable vocational skills as Public Private Partnership (PPP). The school will offer courses on repairing electric and electronic products such as mobile phones, TVs and computers.

LG will also expand scholarships targeting the descendants of Korean War veterans in the region. This scholarship program began in 2012 with the goal of supporting approximately 100 high school students by paying for their living expenses and school tuition for three years.

Earlier this year, LG established a local office in charge of corporate social activities in Ethiopia, a first for a South Korean company. LG will focus on improving the standard of living by making the region self-sustaining, rather than relying on temporary assistance.

LG also has been supporting International Vaccine Institute’s (IVI) vaccine program in Ethiopia since 2010 to stem the spread of acute watery diarrheal disease(AWD). The organizations expect to vaccinate more than 20,000 residents in selected districts of West Arsi Zone in Ethiopia’s Oromia Region by the end of this year

LG Hope School

A new LG Hope School in Kibera, Kenya opened its door to students in August. The school was established in cooperation with the UN World Food Programme (WFP) and the Government of Kenya for the area’s children who lacked adequate studying facilities. The LG Hope School is capable of accommodating 480 students in a nine classroom building equipped with a modern restroom, computer room and kitchen. Since 2009, LG has helped to support 29 schools with school meals, new playgrounds, restrooms and other educational facilities that improve the learning environment.

LG Hope Family

LG Hope Family is a local infrastructure improvement project conducted in partnership with the UN WFP. The project focuses on creating physical, environmental, social and economic resilience and helps extremely impoverished individuals prepare for emergencies and learn to cope during and after a disaster.  Since 2011, LG has contributed nearly USD 1.2 million to support communities in Patharghata, the poorest district in southern Bangladesh. Since the project was launched three years ago, ponds, water ways, embankments, levees and more than 28 kilometers of roads have been developed in Bangladesh.

In Cambodia, LG identified the poorest 5,000 households from Prey Veng Province for participation in road and irrigation canal construction projects to improve living conditions. Contributions from LG provided food assistance in the form of rice, beans and cooking oil to help reduce poverty and food insecurity in the communities.

LG Hope Screen

LG brought this important cause to the people of New York City and London by using its outdoor digital billboards in Manhattan’s Times Square and Piccadilly Square as educational displays. Earlier this year, the Piccadilly Square display featured World Environment Day sponsored by the United Nations Environment Programme (UNEP) and a matching gift campaign was conducted via the Times Square billboard with proceeds going to the WFP.

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^* Adopted in 2000, the United Nations Millennium Development Goals (MDGs) are international pledges to reduce the world population living below the poverty line by half by 2015. The eight international development goals are: 1) eradicate extreme poverty and hunger; 2) achieve universal primary education; 3) promote gender equality and empowering women; 4) reduce child mortality rates; 5) improve maternal health; 6) combat HIV/AIDS, malaria, and other diseases; 7) ensure environmental sustainability; 8) develop a global partnership for development.

Experienced Executives Tapped to Lead Key Positions in 2014 and Beyond

SEOUL, Nov. 27, 2013 — LG Electronics (LG) today announced 44 executive appointments, among them three new company presidents. Among the promotions are new executives to lead the Home Entertainment (HE) Company and Global Sales and Marketing Office. New positions are effective December 1, 2013 with promotions taking effect on January 1, 2014.

Dr. Jong-seok Park, head of LG’s Mobile Communications (MC) Company, has been promoted to the title of President of LG Electronics. Dr. Park, 55, will continue in his role as President and CEO of the MC Company where he successfully oversaw the development of the popular LG G2, Nexus 5 and G Flex smartphones. With more than 30 years of experience at LG, Dr. Park previously headed LG’s mobile phone R&D operations before taking on the role as head of the MC Company in 2010. A graduate of Seoul National University and Korea Advanced Institute of Science and Technology (KAIST), Mr. Park received his M.B.A. from McGill University in Canada and a Ph.D. in electrical engineering from the University of Florida in the United States.

Long-time LG Display executive Hyun-hoi Ha was promoted to President of LG Electronics and will take on a new role as President and CEO of the Home Entertainment Company. Mr. Ha, 57, has been with LG for 28 years, much of that time at LG Display where he held various positions in sales and product planning before assuming his most recent position as Executive Vice President in LG Corporation where he was responsible for bringing together the various LG companies to create new innovations and synergies. He holds degrees from Pusan National University and Waseda University in Japan.

Executive Vice President and CFO David Jung was promoted to the title of President of LG Electronics and will continue in his role as the company’s CFO.Mr. Jung, 56, joined LG in 1983 and was appointed LG Electronics’ Chief Financial Officer in 2008 after holding leadership roles in LG Corp. and LG International. Mr. Jung is a graduate of Seoul National University with a degree in business administration.

Wayne Park, head of LG Electronics USA since 2009, will be returning to Seoul to assume the position of Global Sales and Marketing Officer. Previously, Mr. Park was head of LG Electronics Korea marketing, President of LG Canada and Vice President of Zenith Electronics LLC, among other high profile positions. As Executive Vice President for Corporate Strategy, he created the company’s global business strategy, evaluated the marketability of emerging markets and reviewed new business opportunities. Mr. Park joined LG in 1982 after earning his bachelor’s degree from Seoul National University.

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Excellence in Design and Innovation Recognized in 10 Categories;

77-inch OLED Ultra HD TV Earns ‘Best of Innovations’ Distinction

NEW YORK, Nov. 12, 2013 ㅡ The Consumer Electronics Association (CEA) recognized LG Electronics’ excellence in design and technology with 15 prestigious 2014 International CES^® Innovations Awards, including “Best of Innovations” recognition in the Video Display category for the dramatic new 77-inch class ULTRA HIGH DEFINITION CURVED OLED TV.

LG home entertainment products, home appliances and mobile phones were honored with CES Innovations awards in 10 highly-competitive categories: Video Displays, Eco-Design & Sustainable Technologies, Digital Imaging, Software & Mobile Apps, Home Audio/ Visual Components, Computer Peripherals, Computer Hardware & Components, Eco Sustainability, Home Appliances, and Wireless Handsets.

The 77-inch ULTRA HD CURVED OLEDTV exemplifies LG’s commitment to leadership in the premium TV category. LG’s marriage of the razor-thin OLED TV’s infinite contrast ratio and Ultra HD technology that quadruples the resolution makes this stunning giant screen the pinnacle of home entertainment technology. The massive curved screen fills the viewer’s field of vision more completely than a conventional flat-screen TV. When introduced in the United States in 2014, it will follow in the footsteps of the award-winning 55-inch class LG CURVED OLED TV that went on sale in the U.S. in July.

“Award-winning products and unique technologies are the proof-points for our brand promise to consumers that with LG, it’s all possible. We are honored that CEA has awarded LG with our sixth ‘Best of Innovations’ award to further cement our commitment to this promise,” said Wayne Park, president and CEO, LG Electronics USA. “Our 15 CES 2014 Innovations Awards also represent our dedication to providing consumers with innovative and intelligent features, intuitive functionality and sleek and stylish design.”

In the home appliance category, LG captured awards for its new double-oven electric range with EasyClean technology™ (LDE3037ST) and the LG Front Load Mega Capacity TurboWash™ Washer with steam technology (WM8000HVA). The new EasyClean range offers a host of performance features for today’s home chef, as well as enhanced convenience with LG’s proprietary EasyClean technology that cuts cleaning time from hours to minutes, without the use of high heat or chemicals. The LG clothes washer features the largest capacity in the industry at 5.2 cubic feet, so it can wash more clothes – including larger, bulky items – in fewer loads, saving time and money in energy usage. It also features LG’s innovative TurboWash™ technology which allows users to save  up to 20 minutes per load, even with larger loads of laundry, while still offering outstanding cleaning performance.*

In the wireless handset category, LG earned the CES Innovations distinction for the new LG G2 smartphone. Featuring an innovative rear-key design for easy, natural handling and a 5.2-inch Full HD near edge-to-edge display, the LG G2 is a powerful smartphone that brings together the best of mobile technology. LG G2 is built with the Qualcomm^® Snapdragon™ 800 Processor for fast-paced multitasking and a suite of intuitive features like Answer Me and KnockON, creating the ultimate mobile companion for work and play. With a 13-megapixel camera with Optical Image Stabilization, LG G2 also captures crystal clear photos and videos, whether shooting in low-light conditions or fast-moving events.

Other LG honorees — including Ultra HD TVs, Smart TVs, Blu-ray players and monitors, sound systems, home appliances and mobile phones — will be announced on Jan. 6 at the 2014 International CES in Las Vegas.

CES Innovations Awards are selected annually by a panel of prominent industry designers, engineers and journalists who judge product entries on criteria including user value, aesthetics, innovative design, quality and contributions to quality of life. Sponsored by CEA and endorsed by the Industrial Designers Society of America, the CES Innovations Awards highlight product advancements in technology design and engineering. Since 2004, LG has been honored with 145 CES Innovations Awards.

LG’s broad array of products for 2014 will be displayed at the 2014 International CES, Jan. 7-10, 2014 in Las Vegas. The Innovations Design and Engineering Showcase at International CES 2014 will feature honorees by product category.

*Based on AHAM-HLW-1-2010 test protocol. Cotton/Normal or comparable cycle at default settings, 8-lb loads, front load washers only. Excludes other LG manufactured products. Excludes quick wash or comparable cycles intended for small, lightly soiled loads only.

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Consumers Challenged to Enter LG’s World of Ultimate Picture Quality

SEOUL, Oct. 30, 2013 — LG Electronics (LG) this month kicks off a new social media campaign, Hidden Worlds, which will allow participants to become immersed in an unfolding virtual story based on the dynamic and colorful inner workings behind LG’s ultimate picture quality. The campaign will invite participants to take control in developing a film-like storyline involving a cast of real-life actors and a host of visual effects. The fortunes of the key characters will be determined by completing various challenges hosted on social networks including Facebook.

The premise of Hidden Worlds is an adventurous journey where users take on the role of an explorer trying to rescue a female author who is trapped in the beautiful but mysterious world of six colors within the TV screen. The interactive social movie element adds to the enjoyment, allowing participants to earn credits and become eligible for prizes by overcome challenges and obstacles. Throughout the journey, participants will also get the chance to effectively experience LG’s innovative picture quality through cameo roles played by next generation displays such as Curved OLED TV and Ultra HD TV. Addtionally, key features of the company’s latest flagship smartphone, LG G2, will make an appearance in the story.

“We are excited at the prospect of this new social media campaign helping consumers to get more involved in LG by taking a leading role in developing the story of our ultimate picture quality” said Ki-wan Kim, executive vice president and global marketing officer of LG Electronics. “Hidden Worlds embodies our new brand identity theme, It’s All Possible, which highlights LG’s dedication to bringing excitement to consumers’ daily lives.”

The new campaign will eventually be rolled out in more than 20 countries in Europe, Asia, Central/South America, Middle East and Africa, after the opening of its global site www.LGHiddenWorlds.com. As part of the campaign, LG will be sponsoring a broad range of activities to engage participants in each region.

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