ENHANCED AND IMPROVED, LG OPTIMUS G ARRIVES IN EUROPE

From left to right; a side view, a front view and a back view of LG Optimus G.

Optimus G to Captivate European Consumers with
Upgraded OS and Additional UX Feature

SEOUL, Feb. 22, 2013 ㅡ LG Electronics (LG) rolls out its most advanced smartphone, Optimus G, in Europe this month with features that have been enhanced since the device first launched in select markets at the last quarter of 2012. LG’s well-received smartphone makes its European debut in Sweden this month followed by other European markets, including France, Germany and Italy.

“Since the successful initial launch of Optimus G, LG has continued to improve the smartphone to offer better usability and value for our customers,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “We’re excited to be bringing to Europe the improved Optimus G, our most powerful Quad-Core device optimized for 4G LTE networks.”

The European Optimus G will feature Google’s latest Android Operating System, Jelly Bean 4.1.2, to provide the most premium user experience for European customers. LG’s superb True HD IPS Plus display together with Zerogap Touch technology will make its debut in Europe in the Optimus G. LG applied its new Zerogap Touch technology to the True HD IPS Plus display to offer not only the sharpest and most vivid display but also the smoothest, most sensitive touch experience on a smartphone today. All this comes to life with stunning clarity and crisp, natural color on the vibrant 4.7-inch 1280 x 768 IPS display protected by scratch resistant Gorilla® Glass 2.

LG’s original Optimus G UX received positive feedback from customers and the enhanced UX is expected to be even more popular with its additional user conveniences, such as:

• QSlide: Upgraded for 2013, the QSlide function allows users to operate multiple applications at the same time, as transparent screen layers as opposed to side-by-side frames. The size, position and transparency of the QSlide screen can be adjusted according to the user’s preference. In addition to the included video player, QSlide now works seamlessly with the included browser, memo, calendar and calculator apps.
• Safety Care: Safety Care provides real-world assistance by automatically sending location information to user-designated persons via text messages in certain situations such as when emergency services is dialed, when the phone goes unused for a certain length of time and after the user has ended a call with a designated contact.
• Privacy Keeper: Privacy Keeper allows users to hide a caller’s information — such as the name, number and photo — in an incoming call. The caller’s information can be viewed by swiping the icon on the screen.

Additional features such as Google Now, Filmstrip View and Expandable Notification will also be available in the enhanced Optimus G. Google Now offers personalized information in real-time whenever it’s needed. Filmstrip View simplifies the viewing and deleting of images and Expandable Notification allows users to see more notifications at a glance and preview certain content directly in the notification area.

A video demonstration of Optimus G’s updated features is available on YouTube: http://youtu.be/FO0oSqwKgD8.

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LG AIMING TO INCREASE 4G LTE FOOTPRINT WITH NEW OPTIMUS F SERIES

Four of new LG Optimus F series smartphones are displayed. From left to right; Optimus F7 in black color, Optimus F5 in black color, Optimus F5 in white color, Optimus F7 in white color. A panel saying “F SERIES 4G LTE” is also attached to the wall behind the handsets.

Two New Devices Deliver Fast 4G LTE Speeds and Advanced Features

for the Masses

SEOUL, Feb. 21, 2013 ㅡ LG is expanding its solid 4G LTE presence with the introduction of its new Optimus F Series at Mobile World Congress (MWC) in Barcelona. With LG’s industry-leading LTE technologies, the Optimus F Series is designed to bring a premium user experience and the speed of 4G LTE to a mass audience. Two devices — Optimus F5 and Optimus F7 — will make their global debut at the show.

The Optimus F5 is a 4G LTE smartphone with a 4.3-inch IPS display running on a 1.2GHz Dual-Core processor and largest-in-class 2,150mAh battery while the Optimus F7 offers a 4.7-inch True HD IPS display and a 1.5GHz Dual-Core processor powered by a large capacity 2,540mAh battery for long lasting performance. Both devices will be available with the latest Android Jelly Bean 4.1.2 OS and will include advanced UX features such as the upgraded QSlide and Live Zooming, previously only available in LG’s premium devices.

The upgraded QSlide allows users to open two apps at the same time, both in full screen mode. Users can change the size, position and transparency of QSlide apps according to their preferences. Functions now compatible with QSlide include video, browser, memo, calendar and calculator. Live Zooming, previously only seen in the Optimus G, is now standard in the Optimus F5 and Optimus F7. Live Zooming allows the user to zoom into a specific area while watching a video. Additional features included in both Optimus F Series devices are QuickMemo, QTranslator, Video Wiz, Safety Care and much more.

“LG continues to lead the industry with 4G LTE innovation and the Optimus F Series, a well-balanced an well-equipped 4G LTE smartphone for the mass market, embodies the best of our broad LTE patent portfolio and innovative UX features,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “With adoption of LTE expected to explode in 2013, we are sending a clear message to consumers with the Optimus F Series that LTE isn’t just for heavy content users and techies anymore. It’s for everyone.”

The worldwide rollout of the Optimus F5 will begin in the second quarter in Europe, followed soon by the Optimus F7 in selected markets. Exact timing and pricing will be announced at a later date.

Optimus F5 Key Specifications:

– Operating System: Android Jelly Bean 4.1.2
– Processor: 1.2 GHz Dual-Core
– Display: 4.3-inch IPS (256 ppi)
– Size: 126.0 x 64.5 x 9.3mm
– Memory: 8 GB / 1 GB RAM / microSD (up to 32GB)
– Camera: 5.0 MP AF / 1.3 MP
– Battery: 2,150mAh

Optimus F7 Key Specifications:

– Operating System: Android Jelly Bean 4.1.2
– Processor: 1.5 GHz Dual-Core
– Display: 4.7-inch True HD IPS (312 ppi)
– Size: 131.7 x 68.2 x 9.6mm
– Memory: 8 GB / 2 GB RAM /microSD (up to 32GB)
– Camera: 8.0 MP AF / 1.3 MP
– Battery: 2,540mAh

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LTE-CAPABLE TAB-BOOK FROM LG TAKES THE HYBRID TABLET-NOTEBOOK FORMAT TO A WHOLE NEW LEVEL

A front view of the LG Tab-Book with its keyboard revealed.

LG Proves That Content Consumption And Productivity Can Coexist

Without Sacrifice

SEOUL, Feb. 18, 2013 ㅡ LG Electronics (LG) will be showcasing its own interpretation of a tablet-notebook hybrid device at Mobile World Congress (MWC) in Barcelona. Equipped with Long Term Evolution (LTE) technology for a high speed internet experience, this powerful tablet and notebook hybrid allows users to connect to the internet, regardless of where they are. Thanks to its hidden slide-out physical keyboard, the Tab-Book is more functional than a conventional tablet, offering greater productivity when it comes to creating documents, spreadsheets and presentations.

Running Windows 8 on Intel Core i5, the slim and light Tab-Book features a precise 5-point multi-touchscreen and a superb slide-out keyboard that differentiates it from other hybrids. A simple press of the Auto-Sliding button reveals the keyboard which emerges from behind the screen for instant touch typing action. The Tab-Book’s In-Plane Switching (IPS) display delivers a premium picture with lifelike color expression and a wide 178-degree viewing angle to further enhance the user experience.

“The Tab-Book is going to appeal to consumers who want the convenience of a tablet but also the productivity of a notebook and don’t want to carry two devices all the time,” said Il-geun Kwon, Senior Vice President and Head of the LG Home Entertainment Company’s IT Business Unit. “Many other products that claim to do both require making too many sacrifices in performance and weight. We think we’ve hit the perfect balance here and with super fast LTE connectivity, we’re delivering true convergence of computing and mobile devices.”

LG’s new LTE-enabled Tab-Book will be available this week in Korea, with additional market availability to be announced at a future date.

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OPTIMUS G PRO, LG’S FIRST FULL HD SMARTPHONE, LAUNCHES THIS WEEK IN KOREA

From left to right; A front view of LG Optimus G Pro in black color, a front view of LG Optimus G Pro in white color, a back view of LG Optimus G Pro in black color, a back view of LG Optimus G Pro in white color.

LG’s 5.5-inch Full HD IPS Display Device to Make Appearance at MWC

SEOUL, Feb. 18, 2013 ㅡ Hot on the heels of the success of Optimus G, LG Electronics (LG) today introduced the newest addition to the G family to the Korean public. With the largest display yet to appear on an LG smartphone, the 4G LTE-equipped Optimus G Pro with 5.5-inch Full HD IPS display and new UX features was developed to meet the growing demand for smartphones with large screens.

The Full HD IPS display on the Optimus G Pro — developed in partnership with LG Display — delivers 1920 x 1080 pixels at 400ppi. The smartphone offers the largest battery capacity in its class at 3,140mAh, allowing for Full HD viewing enjoyment for hours on end. And with an improved 13MP rear and 2.1MP front camera, users can also capture images and videos in Full HD, the same quality found on high definition TVs.

The Optimus G Pro also comes with advanced UX features developed specifically for the device, such as Dual Recording and Virtual Reality (VR) Panorama. Dual Recording allows users to capture video with both the front and rear cameras simultaneously for a unique picture-in-picture experience. And VR Panorama allows shots of entire horizontal and vertical environments for a full 360^o view. Creative and innovative UX features popular with Optimus G users have been added to the Optimus G Pro, such as an upgraded QSlide, Live Zooming and QuickMemo.

“The Optimus G Pro was developed specifically to deliver vivid and superb picture quality in a large display smartphone form factor,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “We will continue to expand our position in the premium LTE smartphone segment with our superior display technology and unique user experience.”

Visitors to 2013 Mobile World Congress (MWC) can experience Optimus G Pro and its advanced UX features for themselves at LG’s Booth in Hall 3.

Optimus G Pro Key Specifications:

• Chipset: 1.7GHz Quad-Core Qualcomm^® Snapdragon™ 600 Processor

• Memory: 32GB / microSD (up to 32GB)

• RAM: 2GB DDR

• Display: 5.5-inch Full HD (1920 x 1080 pixels / 400ppi)

• Camera: Rear 13.0MP with LED Flash / Front 2.1MP

• OS: Android 4.1.2 Jelly Bean

• Battery: 3,140mAh (removable / wireless charging capable)

• Size: 150.2 x 76.1 x 9.4mm

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15 MILLION CUSTOMERS APPROVE OF LG OPTIMUS L SERIES

Two female models are holding LG Optimus L Series smartphones

New Optimus L Series^IIContinues Momentum Established by Original Series

SEOUL, Feb. 15, 2013 ㅡ LG Electronics (LG) announced today it sold an Optimus L Series device every second over the past two months, propelling sales of the popular smartphones to over 15 million units. Since its launch at Mobile World Congress (MWC) last year, Optimus L Series smartphones have become the device of choice for individuals around the world who favor a well-balanced smartphone with a unique design. Building on this momentum, LG will unveil a new generation of the stylish series at MWC 2013 with an upgraded design and improved features.

The Optimus L Series^IIwill carry on the legacy of its predecessor, offering a user experience unique to LG smartphones. The Optimus L3^II, Optimus L5^IIand Optimus L7^IIall feature a comfortable contour with laser-etched details in a slim unibody design. The sleek and customizable devices are also differentiated by smart LED lighting around the home button to mirror users’ unique styles.

“The success of the Optimus L Series is testament to our belief all along that there is indeed a market for well-balanced smartphones that represent individuals’ unique tastes,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “The new Optimus L Series^IIexpands upon the design philosophy of the original series so we’re quite confident that we’ll have another hit on our hands.”

The new Optimus L Series^IIsmartphones will be unveiled at Mobile World Congress later this month. Visitors to MWC are encouraged to see these new models up close at the LG booth in Hall 3.

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LG INTRODUCES NEXT GENERATION OPTIMUS L SERIES AT MOBILE WORLD CONGRESS

Optimus L SeriesII smartphones on a carpet with a panel saying “L SERIESII”.

Popular L Series Upgraded to L Series^II with Bold Design and Useful Features

SEOUL, Feb. 12, 2013 ㅡ LG is staying true to its rich design heritage at this year’s Mobile World Congress (MWC) with the introduction of the Optimus L Series^II. The widely successful L Series has evolved to include contemporary design aesthetics and innovations that improve on the original. With more than 10 million Optimus L Series phones sold in the first 10 months, L Series^II looks to continue this momentum with its sophisticated style and differentiated features.

Optimus L Series^II embodies the beauty of the first L Series but with a more refined touch. The design philosophy of L Series^II has been enhanced to include four new design elements: Seamless Layout, Laser Cut Contour, Radiant Rear Design and Smart LED Lighting on the home button.

L Series^II also offers an expanded set of user-convenient features including those unique to LG smartphones such as QuickMemo, Quick Button and Safety Care. QuickMemo allows users to capture and share handwritten ideas with others using just a fingertip. Quick Button enables customers to personalize a hotkey to launch any app such as the camera, browser, music player or even QuickMemo. Safety Care offers three options ㅡ Emergency Call Forwarding, Phone Non-Usage Notice and My Location Notice ㅡ which can be programmed to contact a loved one in case of an emergency.

User experience is enhanced with the high-resolution IPS display and extended capacity battery in the Optimus L Series^II. What’s more, Dual SIM versions of the Optimus L Series^II smartphone will enable customers to use one device for both business and personal calls.

“LG has a history of pushing the envelope when it comes to style and Optimus L Series^II builds on this heritage of design innovation,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “By evolving the sophisticated style and premium features of the original Optimus L Series, its sequel is expected to continue the popularity of the L Series around the world.”

The Dual SIM version of the Optimus L7^II will be the first of the new series to launch, making its debut in Russia this week. The Optimus L7^II will include LG’s unique UX features such as QSlide and QuickTranslator. Availability of the Optimus L3^II with 3.2-inch QVGA IPS display and 1,540mAh battery and the Optimus L5^II with a larger 4.0-inch WVGA display and 1,700mAh battery will be announced at a later date.
Optimus L7^II Key Specifications:

• Chipset: 1GHz Dual-Core (Qualcomm MSM8225)

• Memory: Up to 4GB eMMC / 768MB RAM / Micro SD

• Display: 4.3-inch WVGA IPS

• Camera: Rear 8.0MP with LED Flash / Front VGA

• OS: Android 4.1 Jelly Bean

• Battery: 2,460mAh

• Size: 121.5 x 66.6 x 9.7 mm/ 122.2 x 66.6 x 9.7 mm (Dual-SIM)

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LG ANNOUNCES FOURTH-QUARTER AND FULL-YEAR 2012 FINANCIAL RESULTS

A picture of LG Twin Towers in the daytime

All Business Units Report Improved 2012 Operating Income from Previous Year

SEOUL, Jan. 30, 2013 –– LG Electronics Inc. (LG) today announced consolidated revenues of KRW 50.96 trillion (USD 45.22 billion) and a net profit of KRW 91 billion (USD 80.75 million) for full-year 2012. Despite a 6 percent revenue decrease from 2011, operating profits increased significantly in 2012 to KRW 1.14 trillion USD 1.01 billion) from KRW 379 billion (USD 342.06 million) in full-year 2011.

Fourth quarter 2012 consolidated revenues were KRW 13.50 trillion (USD 12.37 billion) with an operating profit of KRW 107 billion (USD 98.08 million). Unaudited consolidated financial results for the fourth quarter ending Dec. 31, 2012 showed a net loss of KRW 468 billion (USD 428.96 million) which reflects a fine related to alleged cathode-ray tube pricing issues imposed by the European Commission in December.

The LG Home Entertainment Company reported record sales of flat-panel TVs with 9.3 million units in the fourth quarter resulting in a 17.4 percent revenue increase quarter-on-quarter to KRW 6.44 trillion (USD 5.91 billion) and full-year operating profit of KRW 542 billion (USD 480.92 million). Revenues from 3D and Smart TVs increased with higher unit sales in the United States, Europe and CIS countries. Although the Home Entertainment Company had the strongest quarter of the year in terms of revenue, profitability declined somewhat due to lower average selling prices and increased competition. LG will continue to aggressively market 3D and Smart TVs and plans to expand its share of the premium TV segment in 2013 with Ultra HD TVs and OLED TVs.

The LG Mobile Communications Company reported a 7 percent unit increase quarter-on-quarter in mobile handset shipments to 15.4 million with more than half of the units coming from smartphones. Smartphone shipments grew 23 percent compared to the previous quarter, increasing to 8.6 million devices from the 7 million in the third quarter. Fourth quarter revenues were the highest of the year, growing 15 percent to KRW 2.81 trillion (USD 2.58 billion) quarter-on-quarter. Sales of premium LTE smartphones such as Optimus G and Vu:2 increased in the fourth quarter, as did the L-series and Google Nexus 4. With more European and emerging markets introducing LTE services this year, LG plans to increase smartphone revenues and market share by launching follow-up devices to Optimus G and the L-series as well as the new F-series.

The LG Home Appliance Company posted almost flat revenues year-on-year, with sales of KRW 2.94 trillion (USD 2.7 billion) in the fourth quarter as strong sales in the U.S. and CIS countries were largely offset by sluggish demand in Europe, the Middle East and Latin America. Profitability was affected by unfavorable foreign exchange rates and increased marketing investments, even though average selling prices for home appliance products rose in the fourth quarter. The company plans to improve its revenue and profitability in 2013 with more competitive products, advanced technologies and a stronger focus on profitable regions.

The LG Air Conditioning & Energy Solutions Company reported sales of KRW 683 billion (USD 626 million) in the fourth quarter, essentially unchanged year-on-year. An operating loss of KRW 11 billion (USD 10.08 million) in the quarter showed improvement from the same period last year due to operational efficiencies. For full-year 2012, the company recorded revenues of KRW 4.35 trillion (USD 3.86 billion) and operating profit of KRW 156 billion (USD 138.42 million). The priority in 2013 will be to introduce more energy-efficient and localized products to bolster revenue growth.

2013 Business Direction

For 2012, LG Electronics is targeting a revenue goal of KRW 53.5 trillion with plans to spend KRW 2.5 trillion in capital expenditures.

2012 4Q Exchange Rates Explained

Starting from the fourth quarter of 2012, the Company has modified its disclosure of operating profit or loss in accordance with the newly issued Amendments to Korea-International Financial Reporting Standards (K-IFRS) 1001 “Presentation of Financial Statements.” Due to this change, the Company has also reclassified comparative financial data in accordance with the new disclosure requirement. Amounts in Korean won (KRW) are converted into U.S. dollars (USD) at the average rate of the three month period in each corresponding quarter: KRW 1,091 per USD (2012 4Q) and KRW 1,146 per USD (2011 4Q). Average rate of the twelve-month period in 2012 was KRW 1,127 per USD.

Earnings Conference and Conference Call

LG Electronics will hold a Korean-language earnings news conference on Jan. 30, 2013 at 16:30 Korea Standard Time at the LG Twin Tower Auditorium (B1 East Tower, 20 Yeouido-dong, Yeongdeungpo-gu, Seoul, Korea). An English language conference call will follow on Jan. 31, 2013 at 10:00 Korea Standard Time (01:00 GMT/UTC). Participants are instructed to call +82 31 810 3069 and enter the passcode 9084#. The corresponding presentation file will be available for download at the LG Electronics website (www.lg.com/global/ir/reports/earning-release.jsp) at 13:00 on Jan. 30, 2013. Please visit http://pin.teletogether.com/eng/ and pre-register with the passcode provided. For those unable to participate, an audio recording of the news conference will be available for a period of 30 days after the conclusion of the call. To access the recording, dial +82 31 931 3100 and enter the passcode 142680# when prompted.

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LG DEMONSTRATES STRENGTH IN IPS DIGITAL SIGNAGE AT ISE 2013

A 45 degrees clockwise view of the world's largest Ultra HD signage (model 84WT70) at ISE 2013

Lineup of Powerful and Professional B2B Display Solutions

Harness The Power of LG’s Advanced IPS Picture Technology

SEOUL, Jan. 28, 2013 -– LG Electronics (LG) will unveil an extensive range of digital signage products at the Integrated Systems Europe (ISE) 2013, the world’s largest professional audio visual and integrated systems tradeshow. Taking place from January 29 to 31 in Amsterdam, ISE is the perfect forum for LG to showcase its next generation display products, many of which feature advanced, energy efficient IPS panels. Under the theme of Powerful and Professional, LG’s outstanding business-to-business products, including the world’s first 84-inch Ultra HD Multi-touch Signage, Smart Mirror and new transparent display, are guaranteed to impress the audience.

“Our strong 2013 lineup utilizes the latest IPS display technology to provide superior picture quality for a wide range of commercial applications,” said Havis Kwon, President and CEO of the LG Home Entertainment Company. “Clearly viewable from practically any angle, LG’s digital signage solutions are capable of holding the consumer’s attention in any setting, indoor or outdoor.”

IMPRESSIVE 3D DISPLAYS

Visitors to LG’s stand at ISE 2013 will be welcomed by the visually impressive 3D Video Wall, which consists of forty-nine 55-inch displays (model 55WV70MD). These innovative products feature one of the world’s slimmest bezel-to-bezel measurements at just 5.3mm, giving the viewer the impression that they are viewing a single enormous display. LG will also demonstrate how its unique 3D displays can be creatively implemented at theme parks or motor shows for the most realistic, fully immersive viewing experience. Ideal for large audiences, the company’s proprietary Film Patterned Retarder (FPR) 3D system employs economical, lightweight and battery-free glasses.

BRIGHT AND RUGGED OUTDOOR DISPLAYS

Unlike conventional TVs, outdoor digital signage must be viewable in all types of lighting, in all types of weather conditions. At a bright 2,000 nits, LG’s model WX50MF IPS signage is the perfect solution for eye-catching outdoor advertisements. Whereas competing 1,500 nit displays black out at just 85°C, the WX50MF outdoor display stays bright up to a searing 110°C. Other hallmarks of this exceptional technology include a noticeably wider viewing angle, zero distortion with perfect color consistency and contrast. Additionally, LG’s IPS based digital signage products reduce the total cost of ownership with up to 30 percent improvement in energy efficiency compared to competing products. Local dimming and Smart Energy Saving functions optimally adjust the LED backlight to match the brightness of the content, offering a more comfortable viewing experience while using less energy.

WORLD’S LARGEST ULTRA HD SIGNAGE

LG’s flagship product at this year’s ISE, the 84-inch model 84WS70, is the world’s largest Ultra HD signage with four times the screen resolution (3840 x 2160 pixels) of traditional HD displays. Three of these cutting-edge products will be arranged side-by-side, displaying vibrant footage from the spring/summer collections of top fashion designers in near life-size form. A multi-touch version of the 84-inch Ultra HD signage (model 84WT70) will demonstrate its interactive capabilities using Google Maps. Visitors to LG’s booth will be able to take a virtual tour of their favorite destinations via Street View in ultra high definition mode, an experience that has to been seen to be believed. The 84WT70 is also ideal for displaying interactive information in educational settings, museums, art galleries, shopping malls and department stores.

FUTURISTIC TRANSPARENT DISPLAY

LG’smodel 47TS50MF transparent display is perfect for installation invending machines where it can show product images and promotional videos, maximizing precious line-of-sight real estate. When a product is selected, the 47TD50MF plays a fun animation of the virtual version of the product being delivered to the customer.

VERSATILE ULTRAWIDE SIGNAGE

LG will also introduce a number of real-life scenarios in which the 21:9 aspect ratio of its ultrawide signage (model 29WR30) can be used to stunning effect. This new product functions ideally as a media pole to display news and advertising but is also perfectly at home as a virtual banner, providing up-to-the-minute information at bus stops, movie theaters or restaurants.

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LG’S ULTIMATE 4G LTE SMARTPHONE TO BEGIN WORLDWIDE ROLL-OUT THIS MONTH

Optimus G to be Available in Over 50 Markets, Expanding LG’s LTE Leadership

SEOUL, Jan. 22, 2013 ㅡ The Optimus G, LG’s most premium and powerful 4G LTE smartphone, will begin its global roll-out into over [j1] 50 countries this month. The Optimus G has already been launched in the United States, Canada, Korea and Japan to very favorable reviews and LG is aiming to build on the excitement already generated to launch the device in other LTE markets.

“As 4G LTE availability expands on a global scale, we will leverage our strong LTE technology and expertise to offer consumers the best 4G experience through our devices,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “With the latest Jelly Bean OS and improved software, Optimus G will make a strong case for the title of ultimate premium 4G LTE smartphone.”

Since the launch of Optimus Glast September, the smartphone has been enthusiastically received by audiences as one of the most advanced 4G LTE devices currently available. Optimus G has been receiving accolades from consumers and industry thought leaders alike for its powerful performance and thoughtful user experience. Optimus G’s unrivaled power originates from its innovative hardware design which includes Qualcomm’s advanced Snapdragon™ S4 Pro Quad-Core processor. The device also delivers blazing fast data transfer speeds using today’s 4G LTE telecommunication network.

“LG’s long history of LTE know-how is evident in the DNA of the Optimus G,” said Dr. Park. “As such, we hope consumers will take a deep, hard look at Optimus G when deciding which smartphone will give them the best 4G experience.”

The Optimus G will be available starting at the end of January in Singapore followed by other markets worldwide offering 4G LTE service.

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[j1]more than

LG OLED TV MICROSITE WINS 2013 iF DESIGN AWARD

LG’s Microsite Reflects the Design Excellence of Its OLED TV Inspiration

SEOUL, Jan.15, 2013 -– LG Electronics (LG) was the recipient of a coveted iF Communication Design Award for its OLED TV microsite –- www.lgoled.tv -– in the digital media category. The highly sought-after industry design award is handed out annually by the iF International Forum Design for products that convey the highest level of design quality, creativity, originality, innovation, cost effectiveness and relevance to the target audience.

“Design is a critical component of our TV business and I’m proud that our digital team has carried this priority over to our online environment,” said Havis Kwon, CEO and President of the LG Home Entertainment Company. “LG’s OLED TV has received several important design accolades itself, so we felt it essential that our online promotional material should reflect this commitment to aesthetic excellence.”

LG’s winning design presents a visually appealing presentation, highlighting the OLED TV’s superior picture quality and design while also introducing consumers to the meaning of “the ultimate next generation display.” Incorporating a unique upward-scrolling interface, the microsite reveals vibrant images and the OLED TV’s impressive user benefits, among them infinite contrast, absolute motion clarity and paper slim design.

LG’s OLED TV has received many accolades from industry associations and media outlets for both outstanding picture quality and exceptional design since its debut at the 2012 Consumer Electronics Show where it was awarded Best of CES. Its exceptional design was also recognized by the influential Industrial Designers Society of America with a coveted International Design Excellence (IDEA) Award. And in Europe, the TV took home an EISA Award from the European Imaging and Sound Association (EISA).

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OPTIMUS G SHINES WITH MULTIPLE INDUSTRY ACCOLADES

LG’s Flagship Smartphone Recognized for Innovation and LTE Leadership

LAS VEGAS, Jan. 10, 2013 — LG announced that its most advanced and feature-rich smartphone, Optimus G, has been recognized by the Consumer Electronics Show(CES) Innovations 2013 Design and Engineering Awards in the Wireless Handsets Category. The Optimus G was awarded on the basis of its technical specifications, aesthetics, design and how the device compares in these categories to others in the market.

Since its introduction in the third quarter of 2012, the Optimus G has received accolades from around the world. The smartphone received a Korea Electronic Show(KES) Innovation Award for its Zerogap Touch technology, which improves the durability and clarity of the display by eliminating air gaps found in other touchscreens. In design, the Optimus G also received the iF Design Product Award in November 2012.

In addition, Optimus G is not only a sleek device with blazing fast performance, but also is a device that is considerate of environment. The Sprint version of Optimus G in the USA is ULE Platinum Certified, the highest level of environmental performance recognized by sustainable requirements established by UL Environment and Sprint, and the device also received CarbonFree^®Product Certification from the Carbonfund.org Foundation, a leading organization in the fight against global warming and an authority on evaluating the impact individuals and businesses have on the environment.

In addition to the awards, the Optimus G has received very positive reviews from various technology media. The product was selected as the best Android smartphone by Korean consumers, beating out very strong handheld devices from competing manufacturers. The Optimus G was ranked the number one smartphone by the leading consumer magazine in the US, receiving the highest score among competing devices. The phone has also been receiving a positive market response in Japan, placing high in the best selling rankings after only one week of its launch.

“Our company’s mobile expertise and innovative technologies are the basis of these accomplishments,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “I am confident LG can lead the next stage of the global LTE smartphone market with competitiveness in hardware technologies and enhanced UX features that were first introduced in the Optimus G.”

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LG TO LEAD OLED AND ULTRA HD TV MARKETS

LG Plans to Lead Industry with OLED TV,

Broader Ultra HD TV Lineup, Unique Smart TV Features

LAS VEGAS, Jan. 9, 2013 –– Speaking at the International Consumer Electronics Show in Las Vegas, Havis Kwon, President and CEO of the LG Electronics’ Home Entertainment Company, outlined the company’s vision for the upcoming year and expressed confidence in LG’s ability to lead the next generation TV market.

“2013 is an important year because for LG, it marks the beginning of a new TV era,” said Mr. Kwon. “With game-changing products such as the OLED TV and Ultra HD TV, we are in a strong position strategically to lead the industry. Delivery of our Ultra HD TV well before the competition and the imminent release of our OLED TV in the first quarter of 2013 will give us a head start in a market where speed is a critical component of success.”

Seizing the Advantage with Global Rollout of OLED TV

In order to gain an early foothold in the OLED TV market, Mr. Kwon said LG will launch its 55-inch OLED TV in North America, Central and South America, Europe and Asia in the first quarter of 2013. The company will increase R&D and investment in OLED TV technology and marketing to ensure that consumers see a strong link between OLED and LG. The company will also continue to develop and improve production techniques in cooperation with LG Display in order to strengthen its position in what is expected to be a fast-growing segment in the next two or three years..

Dominating in Ultra HD TVs with Diverse Lineup

LG will solidify its market position with the addition of different Ultra HD TV sizes to complement its 84-inch Ultra HD TV (Model 84LM9600) which was first unveiled at CES one year ago. Earlier this week at the 2013 Consumer Electronics Show, LG unveiled new 55 and 65-inch versions slated for launch in some 100 countries.
With its 84-inch Ultra HD TV already being delivered to living rooms in more than 40 countries, LG has begun playing a key role in promoting new Ultra HD content. At CES, LG demonstrated the progress it has made with Korea’s number one broadcaster, KBS, to develop Ultra HD content and expressed its interest in forming partnerships with overseas broadcasters as well.

Smart TV Leadership with Differentiated Content and Services

With more intuitive controls, enhanced user interface (UI) and advanced SmartShare feature which enables one-touch media sharing across multiple devices, LG is firmly committed to raising its Smart TV profile. A redesigned Magic Remote allows users to more easily control their Smart TV with everyday voice commands or simply point to the TV screen and direct an on-screen cursor, almost like using an “air mouse”. LG’s newest Smart TVs also deliver a smoother user experience and superior picture quality thanks to an upgraded CPU and graphics processor.

LG will continue to develop strategic partnerships with broadcasters, content providers and IT companies to offer better quality Smart TV content and differentiated services. What’s more, the company plans to expand its joint efforts to offer more region-specific entertainment and live broadcasts in order to deliver the best possible Smart TV user experience to LG customers worldwide.

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LG SHOWS ITS FIRST OLED TV WITH CURVED SCREEN

New OLED TV Underscores LG’s Status as Technology and Design Frontrunner

LAS VEGAS, Jan. 8, 2013 –– LG Electronics (LG) today demonstrated its continued OLED TV market leadership with a revolutionary curved model, the EA9800, shown for the first time here today at the 2013 International CES. Featuring proprietary WRGB technology, the incredibly thin display features a dramatic curved design and a vivid picture quality that is practically indiscernible from colors found in nature.

The unique new EA9800 model features the industry’s very first curved screen ergonomic design with full CINEMA 3D support. With a gentle inward flex, the entire screen surface is equidistant from the viewer’s eyes, removing the problem of screen-edge visual distortion and detail loss. Availability and pricing were not announced.

“LG is the first to launch the 55-inch OLED TV,” said Havis Kwon, President and CEO of LG’s Home Entertainment Company. “We believe our new OLED TVs offer the ultimate viewing experience, surpassing anything seen before. The new curved model complements our core OLED TV family with a unique design that capitalizes on the thinness of the screen and the aesthetic beauty of OLED TV.”

LG’s OLED TVs produce astoundingly vivid and realistic pictures, thanks to superior WRGB technology. This unique Four-Color Pixel system features a white sub-pixel, which works in conjunction with the conventional RGB setup to create the perfect color output. The built-in Color Refiner delivers even greater tonal enhancement, resulting in images that are more vibrant and natural than anything seen before. The 55-inch OLED TV also offers an infinite contrast ratio, which maintains optimal contrast levels regardless of ambient brightness or viewing angle. To complement the infinite contrast ratio and enable the richest color and deepest black expression, the High Dynamic Range (HDR) algorithm has been incorporated. This technology also ensures contrast ratio consistency and maximum color separation.

As OLEDs generate their own light, there is no need for a separate backlight, enabling LG OLED TVs to boast a significantly reduced weight and depth, and a stylish, minimal appearance. The EA9800’s streamlined, ultra-modern design and curved screen remove any hint of visual distraction to maximize the viewing experience. Carbon Fiber-Reinforced Plastic (CFRP) has been implemented to further reduce unit weight and add additional strength to the beautifully curved screen. The OLED TV’s sleek styling and slim profile complement the stunning images brought about by LG’s WRGB technology, helping to create what is truly the ultimate immersive viewing experience.

LG’s Paper Slim design effectively unifies screen and stand into a seamless aesthetic entity. Meanwhile, CINEMA SCREEN Design elements result in a narrow screen bezel which is practically invisible to the naked eye. A minimal bezel helps to produce a truly immersive 2D and 3D viewing experience. For installation versatility, the new model also ships with an easy-to-mount wall bracket that allows a single person to complete the entire installation. With less than a one-inch gap between wall and TV, LG’s design masterpiece can now be displayed like a true work of art.

Additionally, Smart Touch Control further differentiates LG’s OLED TV designs from competing models. This new feature results in a more attractive appearance and a better control experience. Located below the screen, the sliding touch key provides the user with an intuitive and elegant way to control the OLED TVs basic functions, such as changing channels and volume, and powering on or off.

LG’s OLED TVs combine the company’s industry-leading CINEMA 3D technology with Smart TV capabilities, creating the most immersive and comprehensive home entertainment experience possible.

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LG ELECTRONICS USHERS IN NEW AGE OF SMART HOME CONVERGENCE AT CES 2013

A picture showing how the Smart Home Service as well as its convergent home appliance management system, SmartControl, lets the user control their LG home appliance and entertainment products from a single location

LG’s Smart Home Service Provides Consumers Complete Control

Over Broad Range of Technologies and Home Appliances

LAS VEGAS, Jan. 7, 2013 ㅡ LG Electronics showcased the convenience-enhancing features of its Smart Home Service at the 2013 International Consumer Electronics Show (CES). The advanced system combines the sophisticated media sharing technologies of SmartShare with the integrated home appliance management capabilities of SmartControl, enabling the user to take complete command of their smart home environment.

Consumers can start their laundry, check what’s in the fridge, or have the floor vacuumed, all while they’re away from home. Additionally, it’s possible to control the washer or range oven from the couch with LG’s Smart TV and Magic Remote. Thanks to LG’s SmartControl app, household chores no longer have to get in the way of watching a favorite movie or show.

“The Smart Home Service is a perfect example of LG’s commitment to bringing true technology convergence into the consumer’s home,” said Dr. Scott Ahn, Chief Technology Officer of LG Electronics. “SmartShare offers a variety of ways to share digital content between devices. SmartControl lets the user take charge of their LG home appliance and entertainment products from a single location using the SmartControl application for smartphones and Smart TVs.”

SmartShare features one-touch NFC tagging to instantaneously transfer media content from one device to another using Wi-Fi or 3G/4G. Users can easily share photos, videos and other content stored on a smartphone or laptop with their LG Smart TV. The SmartShare application offers an integrated content view which lists all files located on each connected device; making searching and accessing content easier than ever.

LG’s convergent home appliance management system, SmartControl, adds further value to LG’s exceptional range of smart home appliances. After NFC one-touch registration, it’s possible to effectively manage LG’s smart washer, refrigerator, range oven, or HOM-BOT from the SmartControl interface. Delivering greater convenience, the easy-to-use application keeps the user firmly in control, regardless of their physical location. SmartControl also enables the user to remotely monitor LG’s super-efficient Smart Home system and to give simple voice commands to their appliances via smartphone.

LG’s Smart Home Service was honored with a 2013 CES Innovations Award for its intuitive interface and excellent feature set.

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PANORAMA NOTE FEATURE UNVEILED AT 2013 INTERNATIONAL CES

A female model is explaining about the Panorama Note feature on the Optimus Vu: II

LG Shows New Panoramic Memo UX Feature in Optimus Vu: II

LAS VEGAS, Jan. 7, 2013 ㅡ LG Electronics will introduce a new feature, Panorama Note, on the Optimus Vu: II for the first time at the 2013 International CES, held in Las Vegas, Nevada. Panorama Note allows users to create extra wide 3:1 ratio memos and drawings directly on smartphone displays.

Panorama Note feature was developed from the analog philosophy of scribbling freely on a large canvas and allows users to write, draw or jot notes while navigating the wide 3:1 ratio image. Panorama Note features 5.8 times zooming capability, easy navigation of the screen both vertically and horizontally via cursors and a Mini Map that shows the location of the viewed image in the original image.

“Panorama Note is just one of many user experience features that LG will be introducing this year to differentiate our mobile devices,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “Our UX features will be deeply integrated with our devices to take advantage of the smartphones’ specific hardware. The battle of smartphone specs will continue but we’re going to take the competition to the next level.”

At CES LG will provide an experimental zone where visitors can personally experience LG’s innovative UX such as QSlide, Live Zooming and Dual Screen Dual Play on LG handsets. The new Vu: Talk feature will also make its international debut at CES on Optimus Vu: II. The Panorama Note will be available on specific target devices in 2013.

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LG Newsroom