EYE RECOGNITION TO BRING NEW LEVEL OF CONVENIENCE TO LG SMARTPHONE

Technology to Debut in Smart Video Feature in Optimus G Pro

A front view of LG OPTIMUS G PRO with grey-colored background

SEOUL, Mar. 14, 2013 Smart Video, a new multimedia UX feature from LG Electronics (LG), will be unveiled for the first time in the Optimus G Pro. Smart Video takes viewing videos on mobile devices to a whole new level of convenience with eye recognition that eliminates the need to manually control playback during the viewing experience.

 

Through the implementation of advanced eye recognition technology, Smart Video recognizes the position of the viewer’s eyes and automatically plays or stops the video without any manual input from the user. When the viewer’s eyes are no longer focused on the smartphone display, the front camera recognizes this and immediately pauses the video automatically. Once the user’s gaze returns to the smartphone, the video resumes playback from the point last viewed.

 

In addition to the Smart Video feature, Optimus G Pro will also be equipped with the world’s first Dual Camera function. The Dual Camera  feature is an extension of the Dual Recording feature which debuted on the Optimus G Pro introduced in the Korean market last month. Dual Camera simultaneously captures photographs using both the front and back cameras for a picture-in-picture composition. Users can now be a part of the story, not just observers.

 

  • “LG is continuously innovating to offer creative ways to offer a user experience that adds value to our customers,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company.“It’s the positive UX that will differentiate smartphones in 2013 and beyond, not only cutting-edge hardware specs.”

 

The Smart Video and Dual Camera features will be introduced as a part of the Value Pack upgrade which will be offered for the Optimus G Pro in the Korean market next month. These features will also be made available for some LG premium smartphones in the future.

 

Other features in the Value Pack upgrade include:

  •  

Magic Remote Pad and Text Keypad via the QRemote function. These new options for QRemote work specifically with LG Smart TVs to enhance convenience when using Optimus G Pro as a remote control for LG Smart TVs.

The Smart LED Lighting outlining the home button of the Optimus G Pro will be upgraded so users can customize the colors to correspond to their favorite contacts. The flashing of the LED in different colors will allow users to identify the source of incoming calls, missed calls, unread messages and emails.

Video Pause/Resume allows the user to stop and start in record mode for one continuous video file.

The first Color Emoticons in an Android smartphone for more personalized text messages.

 

 

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LG RECOGNIZED WITH RED DOT AND iF DESIGN AWARDS

Prestigious Global Design Experts Recognize

Design Excellence in LG’s 2013 Products

Logo of the Red Dot Design Awards next to a picture of LG’s curved OLED TV (model EA9800), which took the Best of the Best 2013 award

 

 

 

SEOUL, Mar. 13, 2013 ㅡ Twenty-seven of LG Electronics’ (LG) 2013 products were recognized by the red dot design awards for their excellence in the field of design. A panel of 37 independent judges considered over 4,662 products from 1,865 manufacturers, designers and architectsfrom 54 countries. LG took top honors by receiving the coveted red dot: best of the bestaward for its new curved OLED TV. LG also received 24 other red dot design awards in addition to two honorable mentions.

 

“Design has always been an important part of our DNA and in recent years it’s become even more important that we differentiate our products in an industry that has become synonymous with great looking products,” said Dr. Scott Ahn, head of Corporate Design at LG Electronics. “Our ultimate philosophy is to incorporate designs that work but also evoke an emotional response. The design awards are a testament to the company’s success in this regard.”

 

Highlights of LG’s key products recognized at the 2013 red dot design awards include:

 

Best of the Best: Curved OLED TV

First unveiled at the 2013 Consumer Electronics Show, LG’s curved OLED TV (model EA9800)introduces aunique design that capitalizes on the thinness of the display and the aesthetic beauty of the technology itself. The unique EA9800 features the industry’s very first ergonomically curved screen design with vivid picture quality. It has a gentle inward flex, making the entire screen surface equidistant from the viewer’s eyes. This eliminates screen-edge visual distortion and loss of detail.

 

The revolutionary TV provides a more comfortable and immersive viewing experience as well as a remarkably clear image. The innovative design boldly pushes past conventional perceptions of what a display should be. LG’s design team integrated the innovative Crystal Stand to cleverly conceal elements of the product not directly relevant to the screen. This has the effect of further enhancing the already immersive environment created by LG’s CINEMA SCREEN Design which is defined by a bezel so thin that it is practically invisible to the naked eye, eliminating any distraction to the action on the screen.

 

Smartphones That Turn Heads

LG’s first Full HD smartphone, the Optimus G Pro, comes with a 5.5-inch Full HD IPS display and new UX features. This unique device was specifically developed to meet the growing demand for smartphones with extra large screens. The thin bezel highlights its “simple yet detailed” personality, punctuated only by decorative metal on the edges that exudes an elegant, graceful look and feel.

 

The Optimus L3II is part of the newly introduced Optimus L SeriesII which embodies the beauty of the original L Series but with a more refined touch. The Optimus L3II continues LG’s design heritage with four new elements that make the device eye catching and fun to use—Seamless Layout, Laser Cut Contour, Radiant Rear Design, and Smart LED Lighting around the home button with various colors for notifications.

 

Appliance To Enhance Any Kitchen

LG’s latest side-by-side refrigerator with Door-in-Door system provides more usable storage space and a number of new convenience-oriented features. This model is equipped with LG’s propriety Door-in-Door feature which provides easier access to foods and drinks that family members consume most frequently while minimizing cold air from escaping when the refrigerator door is opened. The exterior design takes a minimalistic approach with a bold yet restrained metal finish that enables the refrigerator to fit the décor of any kitchen.

 

Other LG products receiving recognition by red dot award judges include the Touch Monitor (ET63), 100-Inch Laser TV (HECTO), Soundbar (NB6530), Mouse Scanner (LSM-300), among others.

 

iF Design Awards Success

LG’s accolades from the 2013 red dot design awards follows in the footsteps of the company’s success at the iF (International Forum) design awards earlier this year. LG took home 23 iF product design awards, besting more than 3,000 competitive entries. LG’s OLED TV (model EM9700), French 4-Door refrigerator with Door-in-DoorTM, HOM-BOT SQUARE robotic vacuum cleaner and Optimus G, L9 and L7 smartphones were all recognized for their design excellence. Four communication design awards were also bestowed on LG among 1,086 competing entries. LG’s OLED TV microsite – www.LGOLED.tv – was recognized for the visual way in which it told the story of “the ultimate next generation display.”

 

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LG OPTIMUS L5II BEGINS GLOBAL ROLLOUT

Showcasing LG’s Latest UX Innovations and High Style Aesthetics

Two LG Optimus L5IIs in black and white color on a carpet with a panel saying ‘LG Optimus L5II.

SEOUL, Mar. 11, 2013 ㅡ LG’s Optimus L SeriesII family of devices welcomed another member today with the launch of the Optimus L5II. The Dual SIM Optimus L5II will be initially available in Brazil followed by single and Dual SIM models in South and Central America, Europe, Asia, Russia, the Middle East and Africa.

 

The core design elements of the Optimus L5II includes Seamless Layout crafted to fit comfortably in the hand, sleek and balanced design with Laser Cut Contour, Radiant Rear Design made of premium materials and Smart LED Lighting around the home button with various colors to alert users. LG’s Smart LED Lighting alerts the user to missed calls and messages – among other notifications – with various colors. What’s more, LG’s premium user experience (UX) features get a boost from Android’s latest operating system, Jelly Bean 4.1.2, along with a polished user interface, vivid display and long-lasting battery.

 

New UX enhancements include Quick Button, which enables users to customize the Hotkey to launch various functions such as QuickMemo, camera, internet, music or any other app. Quick Button is a versatile feature that eliminates the need for tapping repetitively through menus. For example, the Quick Button can be programmed so that in camera preview mode, pressing the button captures the photo and activates QuickMemo at the same time so editing and sending images can be performed with less time and effort.

 

LG made user safety a top priority as part of its enhanced UX and equipped theOptimus L5II with Safety Care. Safety Care provides real-world assistance when it is needed the most, allowing the user to alert pre-selected recipients in urgent situations with three useful functions that include Emergency Call Forwarding, Phone Non-Usage and My Location Notice.

 

“The Optimus L5II will offer consumers another great option among devices in the premium 3G market,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “We believe that the Optimus L5II will prove to be irresistible to people looking for a feature-rich smartphone that complements their unique and individual styles.”

 

The full design story of the L SeriesII with Chul-bae Lee, Vice President and Head of Mobile Communications Design Lab, is available for viewing at http://goo.gl/RvMcM.

 

Optimus L5II Key Specifications:

  • Operating System: Android Jelly Bean 4.1.2
  • Processor: 1 GHz Single Core
  • Display: 4.0-inch WVGA
  • Memory: 4 GB / 512 MB RAM
  • Camera: 5.0MP with LED Flash
  • Battery: 1,700mAh
  • Size: 117.5 x 62.2 x 9.2mm (Single SIM) / 118.4 x 62.2 x 9.2mm (Dual SIM)
  • Colors: Indigo Black, White, Pink, Titan

 

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LG IPS PERSONAL SMART TV DELIVERS HUGE ENTERTAINMENT IN A COMPACT PACKAGE

Stylish MT93 Delivers Exceptional Entertainment Experience

for Bedrooms and Dorms

The LG 27-inch IPS Personal Smart TV model MT93 displaying the Smart Home platform on screen.

 

SEOUL, Mar. 8, 2013 ㅡ LG Electronics (LG) announced its new 27-inch MT93 IPS Personal Smart TV, designed for individuals who desire a big viewing experience without the big footprint. With stellar Smart TV capabilities and excellent connectivity options, LG’s Personal Smart TV is the perfect entertainment hub for both singles and students. It boasts a vivid IPS display and a thin yet elegant bezel design that harmonizes with any modern interior while also doubling as a PC monitor.

 

“The MT93 LG IPS Personal Smart TV is a brilliant personal smart entertainment centerpiece, ideally suited for individual spaces,” said Kwon Il-geun, senior vice president and head of the LG Home Entertainment Company’s IT Business Unit. “LG designed its Personal Smart TV lineup to meet the growing demand for compact, multipurpose devices suitable for bedrooms, studio apartments and dormitories. The MT93 is the best in its class and its thin bezel design belies a well-rounded set of features that consumers have come to expect from LG’s large screen Smart TVs.”

 

Like LG’s bigger brethren, the MT93 provides access to a vast range of online content, broadcasts, VoD and apps from global and local providers. It’s easy to search and select from LG’s comprehensive content collection on the Smart Home interface with its convenient Premium Content menu. This categorized section offers users popular services such as Facebook, Netflix and Hulu Plus, as well as the extensive content libraries found in LG’s 3D World and Game World. LG’s Smart TV platform is so easy to use that it was recently honored with a coveted 2013 iF communication design award for its user interface, which includes Smart Home, Voice Mate and other outstanding features.

 

LG’s Smart TV platform also delivers convenient content sharing and screen mirroring via WiDi and Miracast. With Mobile High-definition Link (MHL), users can play games or display smartphone content on the MT93 while charging their mobile devices at the same time. The TV ships with LG’s next generation Magic Remote, which uses voice recognition, gesture, scroll and click controls deliver a smooth and natural way of navigating the LG Smart TV ecosystem. The MT93 also offers Picture-in-Picture (PIP) capability allowing users to view two different shows at the same time or browse their Facebook account while watching their favorite prime time sitcom.

 

The LG IPS Personal Smart TV performs equally well as a high-end monitor when connected to a computer. And with a built-in browser, users can even surf the internet without a PC simply by connecting a keyboard and mouse to the MT93. What’s more, two HDMI connections and three USB ports make transferring content to LG’s Personal Smart TV easier than ever before.

 

The MT93 uses LG’s In-Plane Switching (IPS) display technology, producing a picture quality that has few rivals. IPS displays outperform Twisted Nematic (TN) and Vertical Alignment (VA) technologies with their vivid colors that look lifelike from almost any angle. But beauty isn’t limited just to the images on the screen. The slim CINEMA SCREEN design accentuates the immersive viewing experience. This understated yet elegant frame is matched to an equally graceful stand which would look at home in any room.

 

The MT93 IPS Personal Smart TV will be introduced this month in Europe followed by other select regions worldwide.

 

Specifications

 

Screen Size

27-inch

Resolution

Full HD 1920 x 1080

Display

IPS / 3D

Brightness, C/R

250nits, Mega

Response Time

GTG: 5ms1

Wireless

Miracast, WiDi

Interface

HDMI x 2 (MHL ready), Composite, Component,

USB x 3 (Media, Keyboard/Mouse), LAN

Speaker

7W x 2 (3D Sound Zooming)

Functions

Smart TV, 2D to 3D Conversion (H/W),

Magic Remote,USB Quick View, WOL2

3D Glasses

2EA (Normal)

 

 

 

1Under high ODC conditions

2WOL: Wake on LAN

 

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LG PASSES TEN MILLION MARK IN LTE SMARTPHONE SALES

LG Expands LTE Market with Compelling Lineup Targeting

Diverse Range of Consumer Needs

Four female models are holding various LTE smartphone of LG celebrating that LG has sold more than 10 million LTE smartphones worldwide.

 

SEOUL, Mar. 3, 2013 ㅡ LG Electronics (LG) reports that it has sold more than 10 million LTE smartphones worldwide, a result of the company’s aggressive push into 4G markets with a combination of the best hardware and advanced 4G LTE technologies.

 

“Aggressive pushing forward with 4G LTE technology allows LG satisfy the needs of consumers and is a huge factor in our growing success in global LTE smartphone sales,” said Dr. Jong-seok Park, President and CEO of the LG Mobile Communications Company. “Having established ourselves as a major industry player, we will continue to expand our footprint in the global LTE market with a wider range of differentiated, high quality LTE smartphones.”

 

LG’s success in expanding its presence in this segment is a result of its early entry into the LTE market and its leadership in LTE research and development. Last year, LG launched popular LTE smartphones in significant markets such as the United States, Japan, Germany and South Korea. In recent weeks, the company began a global rollout of its LG Optimus G in an additional 50 countries.

 

According to Strategic Analytics, global shipments of LTE smartphones are expected to drastically increase to 275 million units this year. LG is aiming to double its LTE smartphone penetration this year, expanding its presence in both established and emerging markets with a variety of devices. New for 2013, LG’s Optimus F series will deliver a high-speed experience to users transitioning from 3G to 4G LTE networks in countries around the world.

 

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LG DEMONSTRATES ITS FIRST TD-LTE DEVICE AT MWC 2013

LG to Supply TD-LTE-capable Smartphones in China

 

 

Logo LG and logo of China Mobile in a row

 

 

 

BARCELONA, Feb. 26, 2013 ㅡ LG Electronics (LG) successfully co-demonstrated Time Division-Long Term Evolution (TD-LTE) service at Mobile World Congress 2013 in partnership with China Mobile, the world’s largest mobile operator. TD-LTE is a telecommunications technology for 4G LTE networks that differs from the widely adopted Frequency Division-LTE (FD-LTE) technology. China Mobile plans to roll out the TD-LTE network in the second half of this year. The demonstration at MWC 2013 was conducted using a modified Optimus G, LG’s flagship smartphone.

 

“TD-LTE has the potential to cover 2.7 billion people in Asia alone and today’s demonstration proves that this technology is ready for consumers,” said Dr. Jong-seok Park, President and CEO of the LG Electronics Mobile Communications Company. “LG is committed to offering a range of TD-LTE smartphones based on our unrivaled leadership in 4G LTE technologies.”

 

LG will roll out TD-LTE-capable smartphones in China in the second half of the year when China Mobile launches its TD-LTE service.

 

For more informationon LG’s newest mobile products, visit the LG stand in Hall 3 of Fira Gran Via or visit the online newsroom at www.LGnewsroom.com/MWC2013.

 

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LG OPTIMUS L3II MAKES ITS WORLD DEBUT

Second Device in LG’s New L SeriesII Launches In South America

A front view of LG OPTIMUS L3II

BARCELONA, Feb. 27, 2013 ㅡ Hot on the heels of the Optimus L7II launch in Russia, LG Electronics (LG) announced that the second model in its new generation Optimus L SeriesII will make its world debut in Brazil this week. This will be followed by single and dual SIM models being introduced in the other markets of South and Central America, Europe, Asia, Middle East and Africa.

 

Optimus L3II advances the styling and convenience of the original Optimus L3 smartphone with a new flair that complements its user experience. The Optimus L3II continues LG’s design heritage with four new elements that make the device eye catching and fun to use: Seamless Layout, Laser Cut Contour, Radiant Rear Design, and colorful Smart LED Lighting on the home button.

 

Beyond the phone’s sleek exterior, Optimus L3II offers an upgraded user experience with a stylish makeover. Thanks to its larger capacity battery, Optimus L3II now offers QuickMemo with Overlay mode— previously only available in LG’s premium smartphones— to boost productivity. QuickMemo with Overlay mode allows users to jot notes on a transparent “layer” while still being able to view another screen in the background. This eliminates the need to split the screen and allows both QuickMemo and the other application to be viewed in full-screen mode simultaneously.

 

“The Optimus L3II is a versatile phone for the smart and stylish individual,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “Its improved user experience makes this an attractive device for customers who want to express their sense of style without sacrificing functionality.”

 

The Optimus L3II comes in four colors tailored to users’ individual styles: indigo black, white, pink and titan. Prices will be announced at a later date.

 

Optimus L3II Key Specifications:

  • – OS: Android Jelly Bean 4.1.2
  • – Processor: 1 GHz Single Core
  • – Display: 3.2-inch QVGA IPS
  • – Memory: 4 GB / 512 MB RAM
  • – Camera: 3.0MP
  • – Battery: 1,540mAh
  • – Size: 102.6 x 61.1 x 11.9mm (Single SIM) / 102.9 x 61.3 x 11.9mm (Dual SIM)
  • – Colors: Indigo Black, White, Pink, Titan

 

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LG ELECTRONICS ACQUIRES WEBOS FROM HP TO ENHANCE SMART TV

LG to License HP IP, Integrate webOS Technology into Next-Generation Devices

Logos of LG Electronics and HP,

 

 

 

SEOUL, Korea, and PALO ALTO, Calif., Feb. 25, 2013 ㅡ LG Electronics Inc. has acquired the webOS operating system technology from HP, the companies announced today.

 

To support its next-generation Smart TV technology, LG has entered into a definitive agreement with HP to acquire the source code, associated documentation, engineering talent and related websites associated with webOS. As part of the transaction, LG also will receive licenses under HP’s intellectual property (IP) for use with its webOS products, including patents acquired from Palm covering fundamental operating system and user interface technologies now in broad use across the industry.

 

Today’s announcement paves the way for continued innovation on the webOS platform and on LG’s roadmap of innovative solutions for many years to come, while allowing HP to focus its resources on strategic business opportunities such as cloud computing.

 

“This groundbreaking development demonstrates LG’s commitment to investing in talent and research in Silicon Valley, one of the world’s innovation hotbeds. It creates a new path for LG to offer an intuitive user experience and Internet services across a range of consumer electronics devices,” said Skott Ahn, president and chief technology officer, LG Electronics Inc. “The open and transparent webOS technology offers a compelling user experience that, when combined with our own technology, will pave the way for future innovations using the latest Web technologies.”

 

Ahn explained that LG Electronics’ investment in webOS technology and its acquisition of the innovation team’s R&D capabilities are expected to extend LG’s leadership in bringing Internet services directly to consumer electronics devices. “Integrated with LG, this team will be the heart and soul of the new LG Silicon Valley Lab, focused on bringing innovative technology solutions to market through the most popular platforms for sharing and consuming content and experiences,” he said. With the transaction, LG will add the Sunnyvale and San Francisco sites to its global R&D locations, in addition to its existing U.S. sites in San Jose and Chicago.

 

 

Also under the agreement:

  • – LG will assume stewardship of the open source projects of Open WebOS and Enyo.
  • – HP will retain ownership of all of Palm’s cloud computing assets, including source code, talent, infrastructure and contracts.
  • – HP will continue to support Palm users.

 

“WebOS and its associated community deliver market leading platforms for the next generation of connected devices. We are constantly looking for opportunities to accelerate the delivery of this platform from the community,” said Bill Veghte, HP’s chief operating officer. “LG’s track record of innovation and broad distribution provides this opportunity, while enabling HP to accelerate our Cloud efforts. In particular, with the cloud assets that will remain with HP, we will focus on delivering innovative solutions that will enable our enterprise customers to mobilize their workforce.”

 

HP and LG do not expect this transaction to have a material impact on either company’s financial statements. Terms were not disclosed.

 

# # #

 

 

LG INTRODUCES WORLD’S SMALLEST WIRELESS CHARGER

LG’s Thin and Sleek Wireless Charger Delivers Maximum

Charging Performance and User Convenience

A front view of WCP-300.

 

BARCELONA, Feb. 26, 2013 ㅡ LG Electronics (LG) today introduced the world’s smallest wireless charger at Mobile World Congress (MWC) in Barcelona. At only 6.9cm in diameter, the WCP-300 is designed with portability in mind. Despite its diminutive size, the charging area is 1.7 times wider than that of LG’s previous generation wireless charger.The new model is compatible with a standard 5-pin micro-USB charger, providing the highest level of charging performance and user convenience.

 

The WCP-300 employs electromagnetic induction technology and is Qi certified by the Wireless Power Consortium. Electromagnetic induction produces a magnetic field that in turn generates an electric current to charge the batteries in devices placed on the charging pad. Certification ensures that the WCP-300 is compatible with all smartphones that support the Qi standard.

 

“Wireless charging is the holy grail of smartphone user convenience,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “With the WCP-300, LG was able to deliver both portability with top-class charging capabilities in a device no larger than a typical beverage coaster.”

 

In the US market, both the LG Spectrum 2 and Nexus 4 feature built-in support for wireless charging right out of the box, eliminating the need to purchase separate covers. LG believes that built-in support for upcoming smartphones will be the most critical development in making wireless charging the industry standard going forward.

 

LG is committed to offering consumers a better mobile user experience by introducing smartphones with more advanced wireless charging technologies in the global market.

 

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LG TO DEMONSTRATE WORLD’S FIRST WIRELESS ULTRA HD TRANSMISSION TECHNOLOGY AT MWC 2013

Latest Mobile Convergence Technology Enables Users to
Enjoy Smartphone Content on Ultra HD TVs

 

Two models introduce the world's first wireless Ultra HD Transmission technology

 

SEOUL, Feb. 25, 2013 ㅡ LG Electronics (LG) will showcase its industry-leading Wireless Ultra High Definition (Ultra HD) Transmission technology for the first time at Mobile World Congress (MWC) 2013 in Barcelona. This exciting next generation mobile feature enables users to view games and other smartphone content on Ultra HD TVs in real time, via wireless data transfer.

 

“Thanks to our innovative Wireless Ultra HD Transmission technology, users can now enjoy their favorite mobile content on today’s most advanced Ultra HD TVs,” said Dr. Jong-seok Park, President and CEO of the LG Electronics Mobile Communications Company. “With the development of this cutting-edge technology, LG again confirms its industry leadership in the area of display and mobile convergence for a truly enjoyable viewing experience.”

 

Wireless Ultra HD Transmission technology makes the delivery of smartphone multimedia content to TVs faster and smoother than previous mobile video compression and transfer systems. With minimal lag and data loss, LG’s next generation mobile feature performs this feat using ubiquitous Wi-Fi connections. During transmission, multimedia content is automatically adjusted to match the receiving TV’s screen resolution, resulting in flawless visuals.

 

What’s more, LG’s Wireless Ultra HD Transmission system consumes less than half the power of other similar transmission technologies. It achieves this by reducing the burden on the smartphone’s CPU and other hardware resources.

 

Visitors to MWC can see this technology for themselves at the LG Booth in Hall 3 of Fira Gran Via from February 25-28.

 

# # #

LG ANNOUNCES FOUR OPTIMUS SERIES DEVICES AT MWC

LG’s Aggressive Mobile Strategy to Focus on LTE Leadership,

Next Generation Display Technology and Differentiated UX

 

Four female models are smiling at a camera holding various strategic Optimus series devices at MWC 2013 - G, Vu:, F and LII.

 

BARCELONA, Feb. 24, 2013 ㅡ LG Electronics (LG) will unveil a smartphone lineup at Mobile World Congress (MWC) in Barcelona, Spain that focuses on a four-tier strategy. The four strategic Optimus series devices – G, Vu:, F and LII– all feature LG’s next generation core technologies. These new models combine outstanding hardware, world-class high definition displays and a user-centric user experience (UX) with each series emphasizing a different facet of the company’s smartphone expertise.

 

With an initial target to sell 10 million smartphone each quarter and double sales of LTE devices in 2013, this is LG’s most ambitious smartphone strategy to date. Flagship models from the G and Vu: series will target the premium segment while the F and L series will be positioned as more mass audience smartphones for 4G LTE and the 3G markets, respectively.

 

LG Optimus G Series — Flagship Superphones Featuring World-class Hardware

Since the launch of LG’s Optimus G last September, the immensely popular flagship product has received a number of awards and favorable reviews thanks to its high quality display, advanced 4G LTE technology, superb design and innovative UX. Development of the Optimus G was the result of close collaboration with sister companies LG Chem, LG Display and LG Innotek.

 

The Optimus G is the first smartphone in the world to employ Qualcomm’s powerful Snapdragon™ S4 Pro Quad-Core processor. And LG’s True HD IPS Plus display and Zerogap Touch technology deliver vibrant, high quality images and superior touch responsiveness. In addition to its unmatched hardware, stylish design and a beautiful screen, the Optimus G also incorporates user-friendly UX features, such as QSlide, QuickMemo and Live Zooming.

 

Originally launched in key target LTE markets, the LG Optimus G is making its debut in over 50 countries. The newest addition to LG’s Optimus G series, the Optimus G Pro, was recently introduced to the Korean public. The Optimus G Pro is a 4G LTE-equipped smartphone with a 5.5-inch Full HD IPS display and compelling new UX features such as Dual Recording and Virtual Reality (VR) Panorama.

 

LG Optimus Vu: Series — Large Screens for Enhanced Viewing Experience

A new hybrid LTE device that combines the portability of a smartphone with the viewing experience of a tablet, LG’s Optimus Vu: is equipped with a 5-inch, 4:3 aspect ratio display that is ideal for viewing documents, e-books, multimedia content and browsing the internet. With the recent addition of the Optimus Vu: 2 in the Korean market, there are now two devices in Vu: Series that deliver a unique mobile user experience with UX features such as Vu: Talk and QRemote.

 

LG Optimus F Series — 4G LTE Smartphone for Everyone

LG’s Optimus F Series is theideal 4G LTE smartphones for just about everyone. Both the Optimus F5 and Optimus F7 were specificallydesigned for consumers making the transition from 3G to 4G LTE networks. The launch of Optimus F Series this year will enable LG to expand its footprint rapidly in the burgeoning 4G LTE market. LG Optimus F will deliverto new 4G customers the speed of LTE and a range of useful UX features without the high entry fee demanded by most 4G smartphones. The Optimus F5 and Optimus F7 will be showcased at LG’s MWC booth.

 

LG Optimus LII Series — Continuation of Unique Design Heritage

The Optimus LII Series incorporates the refined sensibilities of LG’s L-Style design philosophy. Each 3G phone’s subtle yet bold aesthetics are representative of LG’s unmistakable design DNA. Surpassing the beauty of the first L Series, the Optimus LII Series were developed around four new design elements: Seamless Layout, Laser Cut Contour, Radiant Rear Design and a home button with Smart LED Lighting. The Optimus L3II, Optimus L5II and Optimus L7II will all be on display at MWC.

 

Creative and Friendly UX — Intelligent Features That Go Beyond Hardware

LG continues to develop the most advanced UX in order to provide unrivaled user-centric features in the era of LTE technology and large, high-resolution displays. The company’s four new smartphone series include an array of advanced UX features that were designed to take maximum advantage of the hardware specific to these devices.

 

First unveiled on LG’s Optimus G, QSlide provides the ability to display two full-sized windows simultaneously, enabling users to perform a greater combination of tasks with increased efficiency. The recently upgraded version of QSlide allows for the opening of two apps at the same time in full screen mode and change the size, position and transparency of QSlide windows as needed. Video, browser, memo, calendar and calculator functions are all compatible with LG’s true multitasking UX. Dual Recording and Virtual Reality (VR) Panorama are two of the newest additions to LG’s UX specifically designed to take advantage of the latest Full HD display technologies to enhance the users’ mobile viewing experience.

 

Visit LG’s online newsroom (www.LGnewsroom.com/MWC2013) and LG Mobile Facebook (www.facebook.com/LGMobile) for more information on LG’s 2013 mobile offerings. Also download the LG MWC application from Google Play to see the latest updates from Mobile World Congress.

 

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ENHANCED AND IMPROVED, LG OPTIMUS G ARRIVES IN EUROPE

Optimus G to Captivate European Consumers with
Upgraded OS and Additional UX Feature

From left to right; a side view, a front view and a back view of LG Optimus G.

SEOUL, Feb. 22, 2013 ㅡ LG Electronics (LG) rolls out its most advanced smartphone, Optimus G, in Europe this month with features that have been enhanced since the device first launched in select markets at the last quarter of 2012. LG’s well-received smartphone makes its European debut in Sweden this month followed by other European markets, including France, Germany and Italy.

 

“Since the successful initial launch of Optimus G, LG has continued to improve the smartphone to offer better usability and value for our customers,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “We’re excited to be bringing to Europe the improved Optimus G, our most powerful Quad-Core device optimized for 4G LTE networks.”

 

The European Optimus G will feature Google’s latest Android Operating System, Jelly Bean 4.1.2, to provide the most premium user experience for European customers. LG’s superb True HD IPS Plus display together with Zerogap Touch technology will make its debut in Europe in the Optimus G. LG applied its new Zerogap Touch technology to the True HD IPS Plus display to offer not only the sharpest and most vivid display but also the smoothest, most sensitive touch experience on a smartphone today. All this comes to life with stunning clarity and crisp, natural color on the vibrant 4.7-inch 1280 x 768 IPS display protected by scratch resistant Gorilla® Glass 2.

 

LG’s original Optimus G UX received positive feedback from customers and the enhanced UX is expected to be even more popular with its additional user conveniences, such as:

 

• QSlide: Upgraded for 2013, the QSlide function allows users to operate multiple applications at the same time, as transparent screen layers as opposed to side-by-side frames. The size, position and transparency of the QSlide screen can be adjusted according to the user’s preference. In addition to the included video player, QSlide now works seamlessly with the included browser, memo, calendar and calculator apps.
• Safety Care: Safety Care provides real-world assistance by automatically sending location information to user-designated persons via text messages in certain situations such as when emergency services is dialed, when the phone goes unused for a certain length of time and after the user has ended a call with a designated contact.
• Privacy Keeper: Privacy Keeper allows users to hide a caller’s information — such as the name, number and photo — in an incoming call. The caller’s information can be viewed by swiping the icon on the screen.

 

Additional features such as Google Now, Filmstrip View and Expandable Notification will also be available in the enhanced Optimus G. Google Now offers personalized information in real-time whenever it’s needed. Filmstrip View simplifies the viewing and deleting of images and Expandable Notification allows users to see more notifications at a glance and preview certain content directly in the notification area.

 

A video demonstration of Optimus G’s updated features is available on YouTube: http://youtu.be/FO0oSqwKgD8.

 

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LG AIMING TO INCREASE 4G LTE FOOTPRINT WITH NEW OPTIMUS F SERIES

 Two New Devices Deliver Fast 4G LTE Speeds and Advanced Features

for the Masses

Four of new LG Optimus F series smartphones are displayed. From left to right; Optimus F7 in black color, Optimus F5 in black color, Optimus F5 in white color, Optimus F7 in white color. A panel saying “F SERIES 4G LTE” is also attached to the wall behind the handsets.

 

SEOUL, Feb. 21, 2013 ㅡ LG is expanding its solid 4G LTE presence with the introduction of its new Optimus F Series at Mobile World Congress (MWC) in Barcelona. With LG’s industry-leading LTE technologies, the Optimus F Series is designed to bring a premium user experience and the speed of 4G LTE to a mass audience. Two devices — Optimus F5 and Optimus F7 — will make their global debut at the show.

 

The Optimus F5 is a 4G LTE smartphone with a 4.3-inch IPS display running on a 1.2GHz Dual-Core processor and largest-in-class 2,150mAh battery while the Optimus F7 offers a 4.7-inch True HD IPS display and a 1.5GHz Dual-Core processor powered by a large capacity 2,540mAh battery for long lasting performance. Both devices will be available with the latest Android Jelly Bean 4.1.2 OS and will include advanced UX features such as the upgraded QSlide and Live Zooming, previously only available in LG’s premium devices.

 

The upgraded QSlide allows users to open two apps at the same time, both in full screen mode. Users can change the size, position and transparency of QSlide apps according to their preferences. Functions now compatible with QSlide include video, browser, memo, calendar and calculator. Live Zooming, previously only seen in the Optimus G, is now standard in the Optimus F5 and Optimus F7. Live Zooming allows the user to zoom into a specific area while watching a video. Additional features included in both Optimus F Series devices are QuickMemo, QTranslator, Video Wiz, Safety Care and much more.

 

“LG continues to lead the industry with 4G LTE innovation and the Optimus F Series, a well-balanced an well-equipped 4G LTE smartphone for the mass market, embodies the best of our broad LTE patent portfolio and innovative UX features,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “With adoption of LTE expected to explode in 2013, we are sending a clear message to consumers with the Optimus F Series that LTE isn’t just for heavy content users and techies anymore. It’s for everyone.”

 

The worldwide rollout of the Optimus F5 will begin in the second quarter in Europe, followed soon by the Optimus F7 in selected markets. Exact timing and pricing will be announced at a later date.

Optimus F5 Key Specifications:

  • Operating System: Android Jelly Bean 4.1.2
  • – Processor: 1.2 GHz Dual-Core
  • – Display: 4.3-inch IPS (256 ppi)
  • – Size: 126.0 x 64.5 x 9.3mm
  • – Memory: 8 GB / 1 GB RAM / microSD (up to 32GB)
  • – Camera: 5.0 MP AF / 1.3 MP
  • – Battery: 2,150mAh

Optimus F7 Key Specifications:

  • – Operating System: Android Jelly Bean 4.1.2
  • – Processor: 1.5 GHz Dual-Core
  • – Display: 4.7-inch True HD IPS (312 ppi)
  • – Size: 131.7 x 68.2 x 9.6mm
  • – Memory: 8 GB / 2 GB RAM /microSD (up to 32GB)
  • – Camera: 8.0 MP AF / 1.3 MP
  • – Battery: 2,540mAh

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LTE-CAPABLE TAB-BOOK FROM LG TAKES THE HYBRID TABLET-NOTEBOOK FORMAT TO A WHOLE NEW LEVEL

LG Proves That Content Consumption And Productivity Can Coexist

Without Sacrifice

A front view of the LG Tab-Book with its keyboard revealed.

SEOUL, Feb. 18, 2013 ㅡ LG Electronics (LG) will be showcasing its own interpretation of a tablet-notebook hybrid device at Mobile World Congress (MWC) in Barcelona. Equipped with Long Term Evolution (LTE) technology for a high speed internet experience, this powerful tablet and notebook hybrid allows users to connect to the internet, regardless of where they are. Thanks to its hidden slide-out physical keyboard, the Tab-Book is more functional than a conventional tablet, offering greater productivity when it comes to creating documents, spreadsheets and presentations.

Running Windows 8 on Intel Core i5, the slim and light Tab-Book features a precise 5-point multi-touchscreen and a superb slide-out keyboard that differentiates it from other hybrids. A simple press of the Auto-Sliding button reveals the keyboard which emerges from behind the screen for instant touch typing action. The Tab-Book’s In-Plane Switching (IPS) display delivers a premium picture with lifelike color expression and a wide 178-degree viewing angle to further enhance the user experience.

“The Tab-Book is going to appeal to consumers who want the convenience of a tablet but also the productivity of a notebook and don’t want to carry two devices all the time,” said Il-geun Kwon, Senior Vice President and Head of the LG Home Entertainment Company’s IT Business Unit. “Many other products that claim to do both require making too many sacrifices in performance and weight. We think we’ve hit the perfect balance here and with super fast LTE connectivity, we’re delivering true convergence of computing and mobile devices.”

LG’s new LTE-enabled Tab-Book will be available this week in Korea, with additional market availability to be announced at a future date.

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OPTIMUS G PRO, LG’S FIRST FULL HD SMARTPHONE, LAUNCHES THIS WEEK IN KOREA

LG’s 5.5-inch Full HD IPS Display Device to Make Appearance at MWC

From left to right; A front view of LG Optimus G Pro in black color, a front view of LG Optimus G Pro in white color, a back view of LG Optimus G Pro in black color, a back view of LG Optimus G Pro in white color.

 

SEOUL, Feb. 18, 2013 ㅡ Hot on the heels of the success of Optimus G, LG Electronics (LG) today introduced the newest addition to the G family to the Korean public. With the largest display yet to appear on an LG smartphone, the 4G LTE-equipped Optimus G Pro with 5.5-inch Full HD IPS display and new UX features was developed to meet the growing demand for smartphones with large screens.

 

The Full HD IPS display on the Optimus G Pro — developed in partnership with LG Display — delivers 1920 x 1080 pixels at 400ppi. The smartphone offers the largest battery capacity in its class at 3,140mAh, allowing for Full HD viewing enjoyment for hours on end. And with an improved 13MP rear and 2.1MP front camera, users can also capture images and videos in Full HD, the same quality found on high definition TVs.

 

The Optimus G Pro also comes with advanced UX features developed specifically for the device, such as Dual Recording and Virtual Reality (VR) Panorama. Dual Recording allows users to capture video with both the front and rear cameras simultaneously for a unique picture-in-picture experience. And VR Panorama allows shots of entire horizontal and vertical environments for a full 360o view. Creative and innovative UX features popular with Optimus G users have been added to the Optimus G Pro, such as an upgraded QSlide, Live Zooming and QuickMemo.

 

“The Optimus G Pro was developed specifically to deliver vivid and superb picture quality in a large display smartphone form factor,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “We will continue to expand our position in the premium LTE smartphone segment with our superior display technology and unique user experience.”

 

Visitors to 2013 Mobile World Congress (MWC) can experience Optimus G Pro and its advanced UX features for themselves at LG’s Booth in Hall 3.

 

Optimus G Pro Key Specifications:

•    Chipset: 1.7GHz Quad-Core Qualcomm® Snapdragon™ 600 Processor

       •   Memory: 32GB / microSD (up to 32GB)

  • •    RAM: 2GB DDR

•    Display: 5.5-inch Full HD (1920 x 1080 pixels / 400ppi)

•    Camera: Rear 13.0MP with LED Flash / Front 2.1MP

•    OS: Android 4.1.2 Jelly Bean

•    Battery: 3,140mAh (removable / wireless charging capable)

•    Size: 150.2 x 76.1 x 9.4mm

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