LG OLED TV MICROSITE WINS 2013 iF DESIGN AWARD

LG’s Microsite Reflects the Design Excellence of Its OLED TV Inspiration

SEOUL, Jan.15, 2013 -– LG Electronics (LG) was the recipient of a coveted iF Communication Design Award for its OLED TV microsite –- www.lgoled.tv -– in the digital media category. The highly sought-after industry design award is handed out annually by the iF International Forum Design for products that convey the highest level of design quality, creativity, originality, innovation, cost effectiveness and relevance to the target audience.

“Design is a critical component of our TV business and I’m proud that our digital team has carried this priority over to our online environment,” said Havis Kwon, CEO and President of the LG Home Entertainment Company. “LG’s OLED TV has received several important design accolades itself, so we felt it essential that our online promotional material should reflect this commitment to aesthetic excellence.”

LG’s winning design presents a visually appealing presentation, highlighting the OLED TV’s superior picture quality and design while also introducing consumers to the meaning of “the ultimate next generation display.” Incorporating a unique upward-scrolling interface, the microsite reveals vibrant images and the OLED TV’s impressive user benefits, among them infinite contrast, absolute motion clarity and paper slim design.

LG’s OLED TV has received many accolades from industry associations and media outlets for both outstanding picture quality and exceptional design since its debut at the 2012 Consumer Electronics Show where it was awarded Best of CES. Its exceptional design was also recognized by the influential Industrial Designers Society of America with a coveted International Design Excellence (IDEA) Award. And in Europe, the TV took home an EISA Award from the European Imaging and Sound Association (EISA).

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OPTIMUS G SHINES WITH MULTIPLE INDUSTRY ACCOLADES

From left to right; a side view, a front view and a back view of LG Optimus G.

LG’s Flagship Smartphone Recognized for Innovation and LTE Leadership

LAS VEGAS, Jan. 10, 2013 — LG announced that its most advanced and feature-rich smartphone, Optimus G, has been recognized by the Consumer Electronics Show(CES) Innovations 2013 Design and Engineering Awards in the Wireless Handsets Category. The Optimus G was awarded on the basis of its technical specifications, aesthetics, design and how the device compares in these categories to others in the market.

Since its introduction in the third quarter of 2012, the Optimus G has received accolades from around the world. The smartphone received a Korea Electronic Show(KES) Innovation Award for its Zerogap Touch technology, which improves the durability and clarity of the display by eliminating air gaps found in other touchscreens. In design, the Optimus G also received the iF Design Product Award in November 2012.

In addition, Optimus G is not only a sleek device with blazing fast performance, but also is a device that is considerate of environment. The Sprint version of Optimus G in the USA is ULE Platinum Certified, the highest level of environmental performance recognized by sustainable requirements established by UL Environment and Sprint, and the device also received CarbonFree^®Product Certification from the Carbonfund.org Foundation, a leading organization in the fight against global warming and an authority on evaluating the impact individuals and businesses have on the environment.

In addition to the awards, the Optimus G has received very positive reviews from various technology media. The product was selected as the best Android smartphone by Korean consumers, beating out very strong handheld devices from competing manufacturers. The Optimus G was ranked the number one smartphone by the leading consumer magazine in the US, receiving the highest score among competing devices. The phone has also been receiving a positive market response in Japan, placing high in the best selling rankings after only one week of its launch.

“Our company’s mobile expertise and innovative technologies are the basis of these accomplishments,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “I am confident LG can lead the next stage of the global LTE smartphone market with competitiveness in hardware technologies and enhanced UX features that were first introduced in the Optimus G.”

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LG TO LEAD OLED AND ULTRA HD TV MARKETS

LG Plans to Lead Industry with OLED TV,

Broader Ultra HD TV Lineup, Unique Smart TV Features

LAS VEGAS, Jan. 9, 2013 –– Speaking at the International Consumer Electronics Show in Las Vegas, Havis Kwon, President and CEO of the LG Electronics’ Home Entertainment Company, outlined the company’s vision for the upcoming year and expressed confidence in LG’s ability to lead the next generation TV market.

“2013 is an important year because for LG, it marks the beginning of a new TV era,” said Mr. Kwon. “With game-changing products such as the OLED TV and Ultra HD TV, we are in a strong position strategically to lead the industry. Delivery of our Ultra HD TV well before the competition and the imminent release of our OLED TV in the first quarter of 2013 will give us a head start in a market where speed is a critical component of success.”

Seizing the Advantage with Global Rollout of OLED TV

In order to gain an early foothold in the OLED TV market, Mr. Kwon said LG will launch its 55-inch OLED TV in North America, Central and South America, Europe and Asia in the first quarter of 2013. The company will increase R&D and investment in OLED TV technology and marketing to ensure that consumers see a strong link between OLED and LG. The company will also continue to develop and improve production techniques in cooperation with LG Display in order to strengthen its position in what is expected to be a fast-growing segment in the next two or three years..

Dominating in Ultra HD TVs with Diverse Lineup

LG will solidify its market position with the addition of different Ultra HD TV sizes to complement its 84-inch Ultra HD TV (Model 84LM9600) which was first unveiled at CES one year ago. Earlier this week at the 2013 Consumer Electronics Show, LG unveiled new 55 and 65-inch versions slated for launch in some 100 countries.
With its 84-inch Ultra HD TV already being delivered to living rooms in more than 40 countries, LG has begun playing a key role in promoting new Ultra HD content. At CES, LG demonstrated the progress it has made with Korea’s number one broadcaster, KBS, to develop Ultra HD content and expressed its interest in forming partnerships with overseas broadcasters as well.

Smart TV Leadership with Differentiated Content and Services

With more intuitive controls, enhanced user interface (UI) and advanced SmartShare feature which enables one-touch media sharing across multiple devices, LG is firmly committed to raising its Smart TV profile. A redesigned Magic Remote allows users to more easily control their Smart TV with everyday voice commands or simply point to the TV screen and direct an on-screen cursor, almost like using an “air mouse”. LG’s newest Smart TVs also deliver a smoother user experience and superior picture quality thanks to an upgraded CPU and graphics processor.

LG will continue to develop strategic partnerships with broadcasters, content providers and IT companies to offer better quality Smart TV content and differentiated services. What’s more, the company plans to expand its joint efforts to offer more region-specific entertainment and live broadcasts in order to deliver the best possible Smart TV user experience to LG customers worldwide.

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LG SHOWS ITS FIRST OLED TV WITH CURVED SCREEN

New OLED TV Underscores LG’s Status as Technology and Design Frontrunner

LAS VEGAS, Jan. 8, 2013 –– LG Electronics (LG) today demonstrated its continued OLED TV market leadership with a revolutionary curved model, the EA9800, shown for the first time here today at the 2013 International CES. Featuring proprietary WRGB technology, the incredibly thin display features a dramatic curved design and a vivid picture quality that is practically indiscernible from colors found in nature.

The unique new EA9800 model features the industry’s very first curved screen ergonomic design with full CINEMA 3D support. With a gentle inward flex, the entire screen surface is equidistant from the viewer’s eyes, removing the problem of screen-edge visual distortion and detail loss. Availability and pricing were not announced.

“LG is the first to launch the 55-inch OLED TV,” said Havis Kwon, President and CEO of LG’s Home Entertainment Company. “We believe our new OLED TVs offer the ultimate viewing experience, surpassing anything seen before. The new curved model complements our core OLED TV family with a unique design that capitalizes on the thinness of the screen and the aesthetic beauty of OLED TV.”

LG’s OLED TVs produce astoundingly vivid and realistic pictures, thanks to superior WRGB technology. This unique Four-Color Pixel system features a white sub-pixel, which works in conjunction with the conventional RGB setup to create the perfect color output. The built-in Color Refiner delivers even greater tonal enhancement, resulting in images that are more vibrant and natural than anything seen before. The 55-inch OLED TV also offers an infinite contrast ratio, which maintains optimal contrast levels regardless of ambient brightness or viewing angle. To complement the infinite contrast ratio and enable the richest color and deepest black expression, the High Dynamic Range (HDR) algorithm has been incorporated. This technology also ensures contrast ratio consistency and maximum color separation.

As OLEDs generate their own light, there is no need for a separate backlight, enabling LG OLED TVs to boast a significantly reduced weight and depth, and a stylish, minimal appearance. The EA9800’s streamlined, ultra-modern design and curved screen remove any hint of visual distraction to maximize the viewing experience. Carbon Fiber-Reinforced Plastic (CFRP) has been implemented to further reduce unit weight and add additional strength to the beautifully curved screen. The OLED TV’s sleek styling and slim profile complement the stunning images brought about by LG’s WRGB technology, helping to create what is truly the ultimate immersive viewing experience.

LG’s Paper Slim design effectively unifies screen and stand into a seamless aesthetic entity. Meanwhile, CINEMA SCREEN Design elements result in a narrow screen bezel which is practically invisible to the naked eye. A minimal bezel helps to produce a truly immersive 2D and 3D viewing experience. For installation versatility, the new model also ships with an easy-to-mount wall bracket that allows a single person to complete the entire installation. With less than a one-inch gap between wall and TV, LG’s design masterpiece can now be displayed like a true work of art.

Additionally, Smart Touch Control further differentiates LG’s OLED TV designs from competing models. This new feature results in a more attractive appearance and a better control experience. Located below the screen, the sliding touch key provides the user with an intuitive and elegant way to control the OLED TVs basic functions, such as changing channels and volume, and powering on or off.

LG’s OLED TVs combine the company’s industry-leading CINEMA 3D technology with Smart TV capabilities, creating the most immersive and comprehensive home entertainment experience possible.

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LG ELECTRONICS USHERS IN NEW AGE OF SMART HOME CONVERGENCE AT CES 2013

A picture showing how the Smart Home Service as well as its convergent home appliance management system, SmartControl, lets the user control their LG home appliance and entertainment products from a single location

LG’s Smart Home Service Provides Consumers Complete Control

Over Broad Range of Technologies and Home Appliances

LAS VEGAS, Jan. 7, 2013 ㅡ LG Electronics showcased the convenience-enhancing features of its Smart Home Service at the 2013 International Consumer Electronics Show (CES). The advanced system combines the sophisticated media sharing technologies of SmartShare with the integrated home appliance management capabilities of SmartControl, enabling the user to take complete command of their smart home environment.

Consumers can start their laundry, check what’s in the fridge, or have the floor vacuumed, all while they’re away from home. Additionally, it’s possible to control the washer or range oven from the couch with LG’s Smart TV and Magic Remote. Thanks to LG’s SmartControl app, household chores no longer have to get in the way of watching a favorite movie or show.

“The Smart Home Service is a perfect example of LG’s commitment to bringing true technology convergence into the consumer’s home,” said Dr. Scott Ahn, Chief Technology Officer of LG Electronics. “SmartShare offers a variety of ways to share digital content between devices. SmartControl lets the user take charge of their LG home appliance and entertainment products from a single location using the SmartControl application for smartphones and Smart TVs.”

SmartShare features one-touch NFC tagging to instantaneously transfer media content from one device to another using Wi-Fi or 3G/4G. Users can easily share photos, videos and other content stored on a smartphone or laptop with their LG Smart TV. The SmartShare application offers an integrated content view which lists all files located on each connected device; making searching and accessing content easier than ever.

LG’s convergent home appliance management system, SmartControl, adds further value to LG’s exceptional range of smart home appliances. After NFC one-touch registration, it’s possible to effectively manage LG’s smart washer, refrigerator, range oven, or HOM-BOT from the SmartControl interface. Delivering greater convenience, the easy-to-use application keeps the user firmly in control, regardless of their physical location. SmartControl also enables the user to remotely monitor LG’s super-efficient Smart Home system and to give simple voice commands to their appliances via smartphone.

LG’s Smart Home Service was honored with a 2013 CES Innovations Award for its intuitive interface and excellent feature set.

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PANORAMA NOTE FEATURE UNVEILED AT 2013 INTERNATIONAL CES

A female model is explaining about the Panorama Note feature on the Optimus Vu: II

LG Shows New Panoramic Memo UX Feature in Optimus Vu: II

LAS VEGAS, Jan. 7, 2013 ㅡ LG Electronics will introduce a new feature, Panorama Note, on the Optimus Vu: II for the first time at the 2013 International CES, held in Las Vegas, Nevada. Panorama Note allows users to create extra wide 3:1 ratio memos and drawings directly on smartphone displays.

Panorama Note feature was developed from the analog philosophy of scribbling freely on a large canvas and allows users to write, draw or jot notes while navigating the wide 3:1 ratio image. Panorama Note features 5.8 times zooming capability, easy navigation of the screen both vertically and horizontally via cursors and a Mini Map that shows the location of the viewed image in the original image.

“Panorama Note is just one of many user experience features that LG will be introducing this year to differentiate our mobile devices,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “Our UX features will be deeply integrated with our devices to take advantage of the smartphones’ specific hardware. The battle of smartphone specs will continue but we’re going to take the competition to the next level.”

At CES LG will provide an experimental zone where visitors can personally experience LG’s innovative UX such as QSlide, Live Zooming and Dual Screen Dual Play on LG handsets. The new Vu: Talk feature will also make its international debut at CES on Optimus Vu: II. The Panorama Note will be available on specific target devices in 2013.

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PANASONIC, IBM, SPECIFIC MEDIA, ABOX42, AND TECHNISAT EXPAND ‘BUILD ONCE, RUN EVERYWHERE’ SMART TV ALLIANCE ECOSYSTEM

A Smart TV Alliance main page on TV with logos of LG Electronics, Panasonic, Toshiba and TP Vision

Smart TV Alliance introduces five new members and an updated SDK at CES 2013,

increasing market reach, promoting richer apps and optimizing Smart TV experience

LAS VEGAS, Jan. 6, 2013 ㅡ Smart TV Alliance announced today that five new industry-leading manufacturers and solution providers joined the Alliance to stimulate cross-platform Smart TV applications and services. Consumers will enjoy a richer Smart TV experience with 3D video, the highest quality video and audio, and the greatest variety of content with applications created from a new software development kit (SDK) for 2013 TVs from global manufacturers.

New Smart TV Alliance members include manufacturers Panasonic, ABOX42, and TechniSat, and solution providers IBM and Specific Media. They recognize the need for and value in being able to develop and provide apps across multiple platforms and join Alliance founders LG Electronics, TP Vision and Toshiba, as well as YuMe, Obigo and Qualcomm, in creating a non-proprietary ecosystem for application developers to create attractive, platform-independent services.

“Smart TV Alliance members are repairing a fragmented market opportunity for app developers and TV manufacturers, creating the best Smart TV experience for consumers,” said Richard Choi, president of Smart TV Alliance from founding member LG Electronics. “Now app developers can concentrate on doing what they do best. Instead of chasing down each manufacturer’s individual requirements and compliance process, they can make the most out of their creative energy by developing innovative applications and services.”

The upcoming SDK captures the latest trends and features available to app developers so they will be able to deliver the most current and exciting apps for 2013 Smart TVs from LG, TP Vision and Toshiba. The new SDK features include:

For 2013 Smart TVs:

– Richer applications available from upgraded HTML5, CSS3 and JavaScript specifications
– 3D video
– MPEG-DASH support withmore reliable audio and video quality with less stuttering and freezing
– More and better content choices with updated digital rights management (DRM) features that reflect DRM requirements from content owners

For application developers:

– New common emulator allows developers to test an application once to ensure it will work with Smart TV

– Alliance member televisions

– Application compliance checking tool enables developers to test compliance automatically with Smart TV
– Alliance cross-platform requirements
– Advanced debug tools help developers solve application problems faster and more easily

Smart TV Alliance CES 2013 Events

Smart TV Alliance will host two events in Las Vegas on Jan. 9, a press event and a developers’ conference.

– The Smart TV Alliance Press Event at 11 a.m.will include presentations by Alliance members, as well as an introduction of the new SDK, a joint quality assurance pilot program, and a review of the Alliance roadmap.
– The Smart TV Alliance Developers Event from 6 to 9 p.m. will include demonstrations of apps on new Smart TV Alliance compatible TVs and technical presentations including an application development case study by Obigo.

Contact Smart TV Alliance to request an invitation to either event.

About Smart TV Alliance

Founders LG Electronics, TP Vision and Toshiba established Smart TV Alliance in 2012 to create attractive, platform-independent services for Smart TV applications. Smart TV Alliance’s mission is to create a large and productive ecosystem for Smart TV application development that gives manufacturers a faster path to more and better TV applications, enables developers to write applications once for many different platforms, and provides consumers with a rich source of content and services. For more information on the development environment or how to join the Alliance, visit http://www.SmartTV-Alliance.org.

Media Contact:

Inventures for Smart TV Alliance

Alisa Hicks

Public Relations

news@SmartTV-Alliance.org

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LG TO SHOWCASE EXPANDED ULTRA HD TV LINEUP AT CES

A model is presenting LG UHD TVs (84-inch, 55- and 65-inch screen models)

New Models Set to Join LG’s 84-inch Ultra HD TV Offering Consumers

Variety of Choices to Enhance Viewing Experience

SEOUL, Jan. 5, 2013 ㅡ LG Electronics (LG) will display its new Ultra HD TV lineup at CES 2013 in Las Vegas. The original 84-inch Ultra HD TV will be complemented by 55- and 65-inch screen models. The new sizes offer the same stellar resolution and immersiveviewing experience as LG’s 84-inch Ultra HD TV, the winner of the “Best of Innovations” in the Video Display category at the 2013 International CES^® Innovations Awards. LG was the first company to successfully commercialize Ultra HDTV technology, introducing the immersive set for sale to the public in August of this year.

“LG continues to lead the way in the Ultra HD TV segment,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company, “In response to expected demand for a range of screen sizes, LG is adding a 55- and 65-inch model to its Ultra HD TV lineup. We are extremely proud of this series as a whole and the ‘Best of Innovations’ award bestowed on our 84-inch UHD TV by the CEA.”

All three models in the Ultra HD TV series boast the advanced Triple XD Engine. This exceptional picture processing technology creates astonishingly vivid images,with 8 million pixels per frame; four times the resolution (3840×2160) of Full HD TV panels. Additionally, the Resolution Upscaler Plus takes content of lesser image quality and rendersit in high detail.

LG’s newest Magic Remote allows the user to intuitively navigate the Ultra HD TV’s smart onscreen interface. The company’s Smart TV ecosystem now includes approximately 1,400 apps and access to a growing collection of premium content services, such as 3D Worldand Game World. SmartShare Plus connects users to even more media and entertainment options. This feature set offers a range of connectivity options such as Wi-Fi and Intel’s Wireless Display(WiDi), which enable content to be transferred from portable devices such as laptops, mobile phones, tablets and other devices.

LG has equipped its Ultra HD TV swith CINEMA 3D technology, bringing 3D entertainment into the Ultra HD arena. Astounding screen resolution in combination with 3D effects provides an immersive experience, which is truly beyond imagination. 3D Depth Control allows viewers to fine-tune the perceived distance between objects on the screen, for a customizable 3D experience. 3D Sound Zooming furthers the sense of being ‘in the action’ by analyzing onscreen objects to generate sound in accordance with their virtual location and movement. In addition, the Dual Play feature allows opponents playing multiplayer games to simultaneously see different images on the same screen– effectively making split-screen gaming a thing of the past.

LG’s Ultra HD TV also features a 2.2 Sound System. Consisting of two 10W speakers and two 15W woofers, the sound system produces a lush audio experience that perfectly complements the extraordinary onscreen visuals; creating a true theater-like experience in the home.

At CES 2013, LG will proudly showcase the vibrant neo-pop artwork of Romero Britto on its stunning lineup of Ultra HD TVs in the Ultra HD Gallery Zone. His uplifting paintings are visual expressions of pure happiness and hope for humanity. LG’s next generation picture technology is able to convey the artist’s dynamic vision with complete fidelity. Meanwhile, the Ultra HD Content Zone will show CES visitors just how serious LG is about securing top quality, next generation content. The company has already formed an Ultra HD content agreement with Korea’s top broadcaster, KBS (Korea Broadcasting System), and is actively initiating partnerships with other global content providers and broadcasters.

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LG TO SHOWCASE CONNECTED, EASY-TO-CONTROL SMART HOME APPLIANCES AT CES 2013

LG Appliances Feature Convenient One Touch Connection

and Smart Control for Smarter, More Connected Lif

SEOUL, Jan. 4, 2013 ㅡ At the 2013 Consumer Electronics Show 2013 in Las Vegas, LG Electronics (LG) will showcase its smart appliance lineup, offering enhanced connectivity and greater user convenience. By simply touching their smartphone to the NFC Tag-on symbol on one of LG’s smart appliances, customers can easily register and control their refrigerator, washing machine, robotic vacuum cleaner or range oven. Smart Control also allows the user to effectively manage their appliances with simple voice commands given via smartphone and remotely monitor LG’s efficient Smart Home system away from home.

“This year at CES, LG will demonstrate their advanced, convenience-enhancing smart home appliances,” said Seong-jin Jo, President and CEO of the LG Electronics Home Appliance Company. “LG’s upgraded smart technology gives users the ability to control their appliances, no matter where they are. They can start a load of washing while driving home from work, tell their robotic cleaner to vacuum the floor to receive unplanned guests or bring up a list of food items in the fridge. And LG’s enhanced device-to-device connectivity offers incredible convenience, as the user can control and monitor household appliances through their TV while still watching their favorite show. It’s a smart home for those who want the smart lifestyle.”

LG differentiates its smart appliances with two separate but highly complementary sets of technologies. LG’s four Core Technologies – the Linear Compressor, Inverter Direct Drive, KOMPRESSOR™ and Lightwave – enable outstanding performance and energy savings, while LG’s innovative smart technologies – Smart Manager, Smart Diagnosis™, Smart Access, Smart Adapt and Smart Grid Ready – create greater user convenience.

A Smart Refrigerator to Revolutionize Food Management

Built around the company’s signature Linear Compressor, LG’s smart refrigerator is equipped with a full range of smart technologies. First among them is Smart Manager, which transforms the refrigerator into a complete food management system. Customers can use the LCD panel or their smartphones to check what’s inside without opening the door. With the Smart Manager’s Freshness Tracker, users can input various foods and check their expiration dates. Additionally, the Smart Manager recommends dishes to cook based on which ingredients are available in the refrigerator. The recommended recipe can then be sent to LG’s smart oven.

The Smart Access feature lets users check the status of their LG appliances via smartphone, regardless of their location. So rather than keeping track of a cumbersome shopping list, LG smart refrigerator owners can simply call up a list of what’s in their kitchen fridge directly from the supermarket on their iOS or Android phones.

Smart Shopping[1] is another new feature of Smart Manager that enables online grocery shopping directly from the refrigerator’s LCD panel. Items can be automatically purchased when current supplies are running low or they can be selected and ordered manually. Smart Shopping eliminates the need to ever visit a supermarket again, saving time and increasing convenience.

LG’s unique Health Manager¹feature recommends individual recipes, as well as daily and weekly meal plans, based on the user’s personal profile. The customer’s age, sex, weight and height information are used to determine a BMI Index and this information is then used to create an appropriate, personalized meal plan.

LG’s Smart Diagnosis™ has undergone an impressive upgrade, allowing LG’s smart products to better self-assess problems and inform the user. Through Wi-Fi connection, NFC tagging and audible diagnosis alerts, the customer is quickly made aware of any minor issues, such as when the ice maker is switched off, which helps to limit costly, inconvenient service calls and in-home visits.

LG’s smart refrigerator is also Smart Grid Ready, meaning it can automatically adjust its temperature and settings, creating a practical smart energy-saving solution. LG’s smart refrigerator also offers Delay Defrost Capability, which can reduce power consumption during specific hours of the day. And in addition to being able to catch one’s favorite TV programs on the refrigerator’s crisp display screen, Smart Share allows users to upload and enjoy photos, music, movies, calendars and even check the weather report from the fridge or another LG smart appliance. Finally, instead of just displaying step-by-step recipes, instructional videos show how to prepare recommended dishes right on the refrigerator door.

A Smart Washing Machine with Wi-Fi/NFC Tag Smart Diagnosis™

LG’s smart washing machine incorporates Smart Diagnosis™, Smart Access, Smart Adapt and Smart Grid Ready features. Using Wi-Fi, NFC tagging and audible diagnosis, LG’s Smart Diagnosis™ alerts the user to technical issues, while the Smart Adapt feature makes it possible to download new washing cycle programs — such as Super Rinse or Baby Sanitize — via smartphone or directly from the washing machine’s LCD panel. Using their smartphone, customers can monitor the status of LG’s smart washing machine and remotely control it with voice commands. Wash cycles can also be adjusted, started or paused directly through the owner’s TV.

Smart Access keeps owners in control of their washer regardless of their location. Customers do not need to worry when leaving the house with the washer running as Smart Access makes it possible to monitor the overall status of the washer and dryer. Functions and settings can be remotely administered and adjusted and pop-up messages appear on the user’s smartphone when a wash or dry cycle has been completed.

Smart HOM-BOT : So Much More Than a Vacuum

With a smartphone and Wi-Fi connection, users can remotely schedule the HOM-BOT to clean their home at any time of the day or night. Advanced features mean the HOM-BOT can be controlled with a smartphone using either on-screen controls or voice. HOM-BOT’s camera eye allows for remote home surveillance via a smartphone and even allows owners to speak to family members at home via the HOM-BOT. Like its smart appliance counterparts, the HOM-BOT can also be operated from an LG Smart TV.

A Smarter Oven for Smarter Cooking

LG’s Smart Oven comes equipped with Smart Access, Smart Adapt and Smart Diagnosis™, which opens up a whole new range of smarter cooking possibilities. With a Wi-Fi connection, home chefs can monitor the status of their ovens, search for recipes, set cooking modes and diagnose problems. Even without Wi-Fi, NFC gives users the ability to program the oven for a particular recipe as well as diagnose a problem using their mobile device. What’s more, LG’s smart oven can be voice controlled via a smartphone or LG Smart TV.

[1] Currently available only in Korea.

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LG INTRODUCES TRULY CINEMATIC 100-INCH LASER TV

LG 100-Inch Laser TV Offers Full HD Picture Quality with Laser-based

Illumination to Create Brilliant, Space-Saving Home Theater Experience

SEOUL, Jan. 3, 2013 –- LG Electronics (LG) announced the launch of its 100-Inch Laser TV (Model: HECTO) featuring both Smart TV and Digital TV capabilities. An impressive home cinema system, the 100-Inch Laser TV includes an immersive screen and an external Ultra Short Throw (UST) projection unit capable of displaying images at extremely short distances. The unique system offers Full HD 1080p resolution and incredible contrast as a result of LG’s advanced laser-based illumination system.

“LG’s 100-Inch Laser TV takes projection technology and makes it perfectly suitable for both the board room and the living room,” said Havis Kwon, President and CEO of the LG Electronics Home Entertainment Company. “In the coming year LG will continue to introduce the most innovative TV products to provide the best productivity and entertainment experience for our customers.”

Brilliant Home Theater Experience

The high-contrast images displayed on the 100-inch screen offer the closest sensation to a cinematic experience. In the past, considerable distance was needed to project such large images. The required space or “long throw” made projecting large images impractical at home. However, by utilizing UST projection unit. The device allows users to place the lens a mere 22 inches (approximately 56 centimeters) from the screen. LG’s Laser TV offers Full HD resolution at 1080p and 10,000,000 : 1 dynamic contrast ratio, rendering vivid and crisp images that pop out in dark as well as lighter environments.

Smart TV Capabilities
The Laser TV supports LG’s Smart TV platform, which includes all the impressive features from its premium models, including Smart World, LG Cloud, Magic Remote and support for Intel’s WiDi technology. The system also includes a digital TV tuner and consumers can just as easily access SNS platforms such as Facebook and VoD services like Netflix in LG’s Premium Content zone. It can also manage personal content, such as pictures, home videos and music libraries via LG Cloud.

LG’s Smart TV platform provides a customizable dashboard and smart connectivity features that streamline access to content from smartphones, laptops, storage devices and the internet. With built-in WiDi and Wi-Fi, content from any compatible external device can be wirelessly shared with the TV. Navigation of services and external devices via the dashboard is made easy with the Magic Remote which utilizes four modes of control – voice, gesture, pointand wheel.

Home Cinema Design

LG’s Laser TV has two 10W built-in speakers embedded in the projection unit to support virtual surround sound for a more authentic cinema experience at home. The device itself features LG’s understated yet stylish Dynamic Arc Design, creating subtly curved surfaces that reach a mere 5.7 inches in height. The 100-inch screen adopts LG’s CINEMA SCREEN Design philosophy which makes it suitable for any interior décor.

Better Reliability, Lower Environmental Impact

The laser-based illumination system uses specialized lamps embedded in the projection unit, delivering superior picture quality while also eliminating the need for mercury. This system can run for 25,000 hours without replacement, five times longer than mercury-based lamps. Eliminating mercury is one way, among many others, that LG is working to make its operations more environmentally friendly, while providing the highest quality consumer electronics.

Exceptional for Small- and Medium-Businesses

The Laser TV also exceeds expectations when used for business applications. Its versatile features make it a prime candidate for video conferencing and advanced multimedia presentations. Video conferencing on a seamless 100-inch screen has the advantage of making all participants feel more involved and close by.

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LG BEGINS ROLLOUT OF EAGERLY ANTICIPATED OLED TV

LG Ushers in New Year as First Company to Launch Sales of OLED TV

SEOUL, Jan. 2, 2013 ㅡ LG Electronics (LG) announced today that it will begin accepting pre-orders for its eagerly-awaited 55-inch class (54.6-inch diagonal) WRGB OLED TV (Model 55EM9700) in South Korea this month with deliveries scheduled to begin next month.

Other markets where the revolutionary LG OLED (Organic Light Emitting Diode) TV will be available will be announced over the next several weeks along with their respective prices. The announcement comes just days before the 2013 Consumer Electronics Show (CES), where an early version of the TV last year was awarded “Best of Show.”

More than 1,400 LG retail stores in South Korea will begin accepting orders from consumers for KRW 11 million (approximately US $10,000) TVs starting Jan. 3 with delivery to commence the first week of February. As the first and only company to announce availability of the next-generation TV technology, LG is prepared to ramp up quickly to take the lead in the OLED segment that is expected to grow to 7.2 million units by 2016, according to Display Search.

“We are extremely pleased to be able to make this announcement at the start of the new year because we believe that OLED will usher in a whole new era of home entertainment,” said Havis Kwon, President and CEO of LG’s Home Entertainment Company. “Not since color TV was first introduced 60 years ago has there been a more transformational moment. When high definition TV was first introduced 15 years ago, the public’s reaction was ‘wow!’ but when customers see our razor-thin OLED TV for the first time, they’re left speechless. That’s a clear indicator as any that OLED TV is much more than just an incremental improvement to current television technology.”

Only 4 millimeters (0.16 inches) thin and weighing less than 10 kilograms (22 pounds), LG’s OLED TVs produce astoundingly vivid and realistic pictures thanks to its superior WRGB technology. LG’s unique Four-Color Pixel system features a white sub-pixel, which works in conjunction with the conventional red, blue, green setup to create the perfect color output. LG’s exclusive Color Refiner delivers even greater tonal enhancement, resulting in images that are more vibrant and natural than anything seen before. The 55-inch OLED TV also offers an infinite contrast ratio, which maintains optimal contrast levels regardless of ambient brightness or viewing angle.

Even before its launch, LG’s OLED TV was turning heads all over the world. In addition to being named Best of Show at CES 2012, the influential Industrial Designers Society of America recognized the TV with a coveted IDEA Award. Meanwhile, LG received the European Display Achievement 2012-2013 Award from the European Imaging and Sound Association (EISA). And to cap it off, LG’s OLED received Korea’s Good Design President Award in October.

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LG’S INGENIOUS SQUARE-SHAPED ROBOTIC VACUUMS TO ENTERTAIN AT CES 2013

Side upper view of the LG HOM-BOT while it operates

LG HOM-BOT SQUARE with Corner Master and

Dual Eye 2.0™ Cameras Will Perform at This Year’s CES

SEOUL, Jan. 2, 2013 ㅡ LG Electronics(LG) will showcase its newest square robotic vacuum cleaner in a most creative fashion at the Consumer Electronics Show (CES) from January 8-11 in Las Vegas.

A highly trained troupe of HOM-BOT SQUARE units will demonstrate their incredible maneuverability with a well-choreographed dance routine at select times over the period of the show. Aside from possessing dance skills, the HOM-BOT SQUARE offers a significant upgrade in cleaning performance, thanks primarily to LG’s newly designed Corner Master. This advanced feature set includes improved sensors and longer brushes, enabling it to reach the hard-to-get-to places that conventional cleaners just can’t. Ultrasonic and infrared sensors detect obstacles to avoid, while the vacuum’s Dual Eye 2.0™ cameras accurately scan and map rooms even when the lights are turned off.

“From the beginning we jumped into this project with the realization that consumer’s rooms aren’t round, they’re rectangular,” said Seong-jin Jo, President and CEO of the LG Electronics Home Appliance Company. “In practically every house around the world, rooms have right-angle corners, so it made sense to LG’s design team to develop a vacuum that took this into account. The HOM-BOT SQUARE makes cleaning the hard-to-reach places effortless.”

HOM-BOT SQUARE cleans effectively and efficiently thanks to Corner Master, which is comprised of two long brushes, Corner Detecting Sensors and the cleaner’s unique shape. With its more angular form and newly designed brushes that have been lengthened by 1.5cm, the HOM-BOT SQUARE can remove dust and dirt from the tightest of corners. The Corner Detecting Sensors enable the smart cleaner to pinpoint its exact location in the home, telling it when to turn or if it has reached the edge of a room.

Robotic cleaners typically have only one camera. The advanced HOM-BOT SQUARE uses two improved Dual Eye 2.0™ cameras to plot out a smarter, faster and more efficient cleaning route. Taking several images per second, the upper and lower cameras effectively scan ceilings, walls and floors, even in the dark. This information is then analyzed by HOM-BOT SQUARE to generate smarter mapping. At the same time, multiple sensors detect all obstacles within a 180 degree field, taking a myriad of surface images for collision-free operation. The HOM-BOT SQUARE also features a Learning Function which enables it to recognize areas it has previously cleaned. This helps it to remember the positioning of objects or to sense when an area is already clean, minimizing unnecessary repetition.

Low noise level of 60dBA means the HOM-BOT SQUARE can clean when you’re watching TV, talking on the phone or reading. With a height of just 89mm, the unit’s slimmed-down profile enables it to maneuver around the home with ease, even under most furniture.

The LG HOM-BOT SQUARE makes cleaning more convenient because it requires less frequent emptying thanks to the larger capacity Easy-out Dust Bin. Unlike other robotic vacuum cleaners where the dust bin is located on the side, the Easy-out Dust Bin is positioned at the top of the cleaner for quick and hygienic removal. The larger and upgraded HEPA 11 filter also enables it to separate dust particles from the air more thoroughly, while also helping eliminate unpleasant odors. Turbo Mode lets users manually adjust the cleaner to match the characteristics of their flooring and Smart Turbo Mode automatically detects the type of flooring and changes its own settings for performance.

Users will further enjoy a host of convenient features such as Voice Guidance, which includes over 90 voice alerts as well as Smart Diagnosis that troubleshoots problems more easily. Additionally, the improved battery holds more charge, meaning owners of the LG HOM-BOT SQUARE can enjoy extended periods of worry-free automated cleaning.

Key Specifications:

Corner Master
Dual Eye 2.0™
Easy-out Dust Bin
Noise level 60dBA
HEPA 11 Filter
Smart Turbo
Learning Function
Voice Guidance
Long- lasting Battery

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LG’S PREMIUM IPS MONITOR LINEUP AT CES TO SET TONE FOR 2013

Redefining the Category, LG’s Stunning UltraWide, ColorPrime and Touch 10 Monitors
Boast Specialized Functionality and Stellar IPS Technology

SEOUL, Jan. 2, 2013 ㅡ LG Electronics (LG) will present its collection of new IPS monitors at the International Consumer Electronics Show (CES) in Las Vegas. The high caliber lineup features innovative concepts to meet the needs of the specialist and the everyday user. The impressive monitor selection comprises the UltraWide, ColorPrime and Touch 10, perfectly matched for entertainment, professional applications and touch-based interaction, respectively. All three models employ IPS technology to deliver exceptional next generation picture quality and set the benchmark for displays in 2013.

“LG has focused on blending highly specialized functions with stellar IPS technology. These three monitors will push boundaries and reshape people’s expectations,” said Il Geun Kwon, Senior Vice President and Head of the IT Business Unitat the LG Home Entertainment Company. “The UltraWide, ColorPrime and Touch 10 offer solutions for nearly every task imaginable, whether it’s watching the latest blockbuster movie, perfecting a graphic design, educating a child or anything in between. With this diverse range of creative and highly advanced products, LG has definitely set the tone, and the pace, for 2013.”

UltraWide Monitor: Multitasking and Multimedia Functionality

LG’s EA93 UltraWide monitor is the world’s first monitor to boast a 21:9 aspect ratio. At 29 inches, it offers an expansive display and outstanding multitasking and multimedia capabilities. It is also perfect for watching films and other widescreen-format content; its proportions approach those of a movie theater screen, and it comes equipped with LG’s immersive, thin-bezel CINEMA SCREEN Design. The UltraWide has been designed with productivity in mind, and is ideal for analyzing documents in their entirety, as its extra screen width means more spreadsheet columns are viewable at any one time.

When superior multitasking is needed, the 4-Screen Split feature conveniently divides the UltraWide’s screen into four discrete segments. Instead of having to manually resize and position each open window, a few simple mouse clicks enable the user to quickly arrange programs into a variety of useful configurations. Adding even more versatility, the Dual-Link Up function can connect the monitor to two external devices (e.g. notebooks, smartphones, PCs, cameras or external hard drives) simultaneously. Bankers, researchers, graphic designers, journalists or nearly any other professional can appreciate the boost in productivity that the UltraWide monitor provides. Experts in the graphics field will also find the monitor’s 100 percent sRGB color space expression and support for color calibration helpful. The monitor couples these excellent features with IPS technology to ensure the most accurate reproduction of source material colors.

Touch 10 Monitor : Optimized for Windows 8 and Ten-finger Touch Control

The ET83 Touch 10 monitor’s ten-point touch capability provides the optimal Windows 8 user experience. Conventional touchscreens offer two-finger dragging, scrolling and pinching, whereas LG’s 23-inch Touch 10 monitor allows the user to employ all ten digits simultaneously. This means a quicker and more natural typing experience when using the Windows 8 on-screen keyboard. This monitor will give smartphone users the familiarity and comfort they are used to.

A truly innovative product, the Touch 10 opens up new and creative possibilities for interacting with content. It works seamlessly with musical applications featuring virtual pianos, synthesizers and string instruments. LG’s unique monitor is also ideal for educational applications. Its advanced touch functionality creates a fun and easy way for younger children to control the latest learning software. The vivid IPS display also provides a wide viewing angle that is perfect for learning environments and other communal situations.

In addition, setting up the monitor is refreshingly hassle-free. Full touch interaction is available as soon as the monitor is connected, with no extra software installation required. Arange of touch-friendly apps are currently available from the Windows Store. In addition to the Touch 10, LG’s ET63 monitor offering ten-point touch functionality will also be on display at CES 2013.

ColorPrime Monitor : Color Management Power house

The EA83 ColorPrime is a comprehensive monitor solution for filmmakers, photographers, designers and other graphics experts, providing a superior level of image and color expression. This exceptional monitor boasts a visually stunning Wide Quad High Definition (WQHD) resolution (2560×1440 pixels). It also accurately reproduces a wide color palette that represents 100 percent of sRGB and 99 percent of the Adobe RGB color space. Simply put, the EA83 ColorPrime monitor is a graphics powerhouse.

The monitor’s incredible color palette has been factory calibrated and calibration report is inserted for each monitor. To further ensure the most accurate, true to life colors, LG’s ColorPrime also offers a hardware calibrator as well as the advanced True Color Pro calibration software. The monitor can also be rotated 90 degrees, giving graphics professionals an alternative way to view and arrange their work.

IPS Technology: Vivid Color and Perfect Clarity

All three of the above models employ LG’s advanced In-Plane Switching (IPS) panels, ensuring the best possible picture quality. LG’s innovative IPS monitors have tripled in sales year-on-year, receiving numerous accolades and glowing reviews from top-tier IT magazines around the world. A next generation display technology, IPS has inherent advantages over conventional Twisted Nematic (TN) displays, providing vibrant color and image clarity, as well as minimizing eye-strain inducing motion blur.

LG demonstrated the exceptional picture quality of its IPS panels in the So Real, It’s Scary viral video released in October, 2012. In the short clip, LG’s IPS monitors convince unsuspecting elevator occupants that the floor is falling from beneath their feet. The stunt has received more than 15 million views on YouTube.

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LG’S “LIFE’S GOOD” CAMPAIGN SELECTED FOR MOBILE OF THE DAY AWARD

An explanation about LG’s global Life’s Good social campaign on the Favorite Website Awards.

Innovative Social Marketing Campaign Recognized by Favorite Website Awards

SEOUL, Dec. 31, 2012 -– LG’s global Life’s Good social campaign has been recognized by the Favorite Website Awards (www.thefwa.com) with a coveted Mobile of the Day Award. The Favorite Website Awards, also known as FWA, was launched in May 2000 and recognizes cutting-edge creativity in the mobile environment across various categories including mobile sites, browser games and smart applications.

“We are extremely pleased to have our global Life’s Good campaign recognized at the Favorite Website Awards,” said K.W. Kim, Global Marketing Officer at LG Electronics. “Our goal is to enable our consumers to experience the LG brand in new and interesting ways and this campaign is just one example of many things to come.”

The Life’s Goodcampaign (www.LifesGoodLG.com) employs the latest online technology to entertain and lift people’s spirits entering the holiday season. It has been successful in generating positive attention from numerous media outlets around the globe. The campaign, which kicked off at the end of November in Korea, will expand to nearly 40 countries in the new year.

The campaign features Min-woo Hwang, also known as “Little Psy,” the young dancer featured the immensely popular music video “Gangnam Style.” The popular 90’s Canadian pop/rock group, The Moffatts, composed the original arrangement specifically for the campaign.

LG’s previous interactive online campaign, Mission 3D, has been running since April and recently won the gold at the 2012 Korea Advertising Awards.

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LG UNVEILS SMARTER, MORE REFINED SMART TV LINEUP AT CES 2013

LG Provides Simple, Intuitive Smart TV User Experience with

Enhanced Magic Remote and Expanded Search and Share Capabilities

SEOUL, Dec. 31, 2012 –- LG Electronics (LG) will unveil its new CINEMA 3D Smart TV lineup at the International Consumer Electronics Show (CES) in Las Vegas. The 2013 lineup offers easier content access and sharing along with an updated Magic Remote for a simplified, intuitive user experience (UX). A variety of models and sizes will be on display at CES, including LG’s awe-inspiring 84-inch Ultra HD and 55-inch OLED TVs.

Smart Control: Simple and Intuitive

LG offers the very definition of Smart Control with its enhanced Smart Home and Magic Remote. The new Smart Home onscreen interface featuring My Interest Cards – a special folders for apps and other content –provides easy, quick access to what’s trending on news sites as well as up-to-the-minute weather information. My Interest Cards can be customized according to the needs and preferences of the user.

The Magic Remote has been redesigned to fine-tune content and menu navigation, making interaction as simple and intuitive as possible. The device still incorporates the fundamental control capabilities of earlier Magic Remotes – point, wheel, gesture and voice recognition. At CES, LG will demonstrate Voice Mate, an enhanced version of the company’s voice control technology capable of recognizing the natural flow of language. The Voice Mate feature offers a new voice search option that simultaneously filters search results from all corners of the LG Smart TV platform – VoD services, search engines, external devices and more. LG’s Smart Control with Magic Remote is like no other system, enabling users to experiment and discover the most comfortable way to enjoy their LG Smart TV.

Smart Sharing

The enhanced SmartShare^TMfeature offers users the ability to mirror or transfer content from smart devices to LG Smart TVs via a multitude of connectivity options, including WiDi and Miracast. The 2013 lineup will enhance inter-device sharing further by implementing Tag On. This feature immediately connects two devices for speedy media sharing. To use Tag On, the user simply holds a smartphone or other NFC-enabled device against the NFC sticker on a CINEMA 3D Smart TV. The 2013 lineup also supports LG Cloud, which allows the user to remotely stream high-quality content from practically any location.

Smarter Discovery in Sea of Content

Smart TV users have a steadily growing selection of content from which to choose. But how can Smart TV users easily find what they want in a vast sea of Video-on-Demand (VoD) and live broadcasts from multiple sources? The LG Smart TV offers a solution to the problem via an advanced recommendation function called On Now. The convenient service suggests trending VoD and broadcast content. Results pop-up with handy thumbnail images, making it faster and easier for the viewer to make a content selection.

With a vast array of movie, lifestyle, gaming and 3D choices, consumers looking for international or local content can quickly find what they want on their LG CINEMA 3D Smart TVs. Partnerships with a growing list of providers from around the world, including local broadcasters and subscription programming services, allow LG to keep its content offerings relevant and fresh.

LG CINEMA 3D Smart TVs deliver a smooth user experience and superior picture quality thanks to an upgraded central processing unit (CPU) and graphic processing unit (GPU). CPU speeds are now 120 percent faster in several premium CINEMA 3D Smart TV models. Even more impressively, GPU speeds are now 300 percent faster, which translates to clearer images that enhance gaming, viewing and multitasking.

Magic Stand and CINEMA SCREEN Design

The new 2013 models embody LG’s minimalist CINEMA SCREEN Design. The TV’s bezels have been significantly reduced to provide a greater sense of immersion. The Magic Stand further enhances the effect, enabling the screen to appear as if floating. Both elegant and functional, the stand complements the screen without creating any visual distraction. This sleek formation effortlessly blends into any modern interior design scheme. The stand also features a convenient swivel and roller function, allowing the TV to be repositioned with ease.

Comfortable CINEMA 3D

LG’s CINEMA 3D Smart TVs employ Film Patterned Retarder (FPR) technology for superior 3D viewing comfort. This technology uses lightweight glasses tocreate a comfortable 3D viewing experience without the distracting flicker or crosstalk of active shutter-style glasses.

Eco-Friendly and Safe

LG’s CINEMA 3D Smart TV has won CES Innovations Awards for its superiority in hardware and software a number of times, including at the 2013 CES Innovations Awards. Another accolade was bestowed on the CINEMA 3D Smart TV lineup in December when the 55LA6900 model earned an Environmental Product Declaration (EPD) from Underwriters Laboratories Inc. The 55LA6900 was singled out for its remarkable energy efficiency and eco-friendly qualities.

“LG always strives to provide the most engaging, most convenient user experience to consumers all over the globe,” said Havis Kwon, President and CEO of the LG Home Entertainment Company. “We have been singularly uncompromising, both in developing and improving the LG Smart TV platform. As a result, we are confident the UX our 2013 models will shatter all expectations and demonstrate that LG has moved the medium of Smart TV forward.”

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LG Newsroom