Second Device in LG’s New L Series^II Launches In South America

BARCELONA, Feb. 27, 2013 ㅡ Hot on the heels of the Optimus L7^II launch in Russia, LG Electronics (LG) announced that the second model in its new generation Optimus L Series^II will make its world debut in Brazil this week. This will be followed by single and dual SIM models being introduced in the other markets of South and Central America, Europe, Asia, Middle East and Africa.

 

Optimus L3^II advances the styling and convenience of the original Optimus L3 smartphone with a new flair that complements its user experience. The Optimus L3^II continues LG’s design heritage with four new elements that make the device eye catching and fun to use: Seamless Layout, Laser Cut Contour, Radiant Rear Design, and colorful Smart LED Lighting on the home button.

 

Beyond the phone’s sleek exterior, Optimus L3^II offers an upgraded user experience with a stylish makeover. Thanks to its larger capacity battery, Optimus L3^II now offers QuickMemo with Overlay mode— previously only available in LG’s premium smartphones— to boost productivity. QuickMemo with Overlay mode allows users to jot notes on a transparent “layer” while still being able to view another screen in the background. This eliminates the need to split the screen and allows both QuickMemo and the other application to be viewed in full-screen mode simultaneously.

 

“The Optimus L3^II is a versatile phone for the smart and stylish individual,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “Its improved user experience makes this an attractive device for customers who want to express their sense of style without sacrificing functionality.”

 

The Optimus L3^II comes in four colors tailored to users’ individual styles: indigo black, white, pink and titan. Prices will be announced at a later date.

 

Optimus L3^II Key Specifications:

• – OS: Android Jelly Bean 4.1.2
• – Processor: 1 GHz Single Core
• – Display: 3.2-inch QVGA IPS
• – Memory: 4 GB / 512 MB RAM
• – Camera: 3.0MP
• – Battery: 1,540mAh
• – Size: 102.6 x 61.1 x 11.9mm (Single SIM) / 102.9 x 61.3 x 11.9mm (Dual SIM)
• – Colors: Indigo Black, White, Pink, Titan

 

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LG’s Thin and Sleek Wireless Charger Delivers Maximum

Charging Performance and User Convenience

 

BARCELONA, Feb. 26, 2013 ㅡ LG Electronics (LG) today introduced the world’s smallest wireless charger at Mobile World Congress (MWC) in Barcelona. At only 6.9cm in diameter, the WCP-300 is designed with portability in mind. Despite its diminutive size, the charging area is 1.7 times wider than that of LG’s previous generation wireless charger.The new model is compatible with a standard 5-pin micro-USB charger, providing the highest level of charging performance and user convenience.

 

The WCP-300 employs electromagnetic induction technology and is Qi certified by the Wireless Power Consortium. Electromagnetic induction produces a magnetic field that in turn generates an electric current to charge the batteries in devices placed on the charging pad. Certification ensures that the WCP-300 is compatible with all smartphones that support the Qi standard.

 

“Wireless charging is the holy grail of smartphone user convenience,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “With the WCP-300, LG was able to deliver both portability with top-class charging capabilities in a device no larger than a typical beverage coaster.”

 

In the US market, both the LG Spectrum 2 and Nexus 4 feature built-in support for wireless charging right out of the box, eliminating the need to purchase separate covers. LG believes that built-in support for upcoming smartphones will be the most critical development in making wireless charging the industry standard going forward.

 

LG is committed to offering consumers a better mobile user experience by introducing smartphones with more advanced wireless charging technologies in the global market.

 

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LG’s Aggressive Mobile Strategy to Focus on LTE Leadership,

Next Generation Display Technology and Differentiated UX

 

 

BARCELONA, Feb. 24, 2013 ㅡ LG Electronics (LG) will unveil a smartphone lineup at Mobile World Congress (MWC) in Barcelona, Spain that focuses on a four-tier strategy. The four strategic Optimus series devices – G, Vu:, F and L^II– all feature LG’s next generation core technologies. These new models combine outstanding hardware, world-class high definition displays and a user-centric user experience (UX) with each series emphasizing a different facet of the company’s smartphone expertise.

 

With an initial target to sell 10 million smartphone each quarter and double sales of LTE devices in 2013, this is LG’s most ambitious smartphone strategy to date. Flagship models from the G and Vu: series will target the premium segment while the F and L series will be positioned as more mass audience smartphones for 4G LTE and the 3G markets, respectively.

 

LG Optimus G Series — Flagship Superphones Featuring World-class Hardware

Since the launch of LG’s Optimus G last September, the immensely popular flagship product has received a number of awards and favorable reviews thanks to its high quality display, advanced 4G LTE technology, superb design and innovative UX. Development of the Optimus G was the result of close collaboration with sister companies LG Chem, LG Display and LG Innotek.

 

The Optimus G is the first smartphone in the world to employ Qualcomm’s powerful Snapdragon™ S4 Pro Quad-Core processor. And LG’s True HD IPS Plus display and Zerogap Touch technology deliver vibrant, high quality images and superior touch responsiveness. In addition to its unmatched hardware, stylish design and a beautiful screen, the Optimus G also incorporates user-friendly UX features, such as QSlide, QuickMemo and Live Zooming.

 

Originally launched in key target LTE markets, the LG Optimus G is making its debut in over 50 countries. The newest addition to LG’s Optimus G series, the Optimus G Pro, was recently introduced to the Korean public. The Optimus G Pro is a 4G LTE-equipped smartphone with a 5.5-inch Full HD IPS display and compelling new UX features such as Dual Recording and Virtual Reality (VR) Panorama.

 

LG Optimus Vu: Series — Large Screens for Enhanced Viewing Experience

A new hybrid LTE device that combines the portability of a smartphone with the viewing experience of a tablet, LG’s Optimus Vu: is equipped with a 5-inch, 4:3 aspect ratio display that is ideal for viewing documents, e-books, multimedia content and browsing the internet. With the recent addition of the Optimus Vu: 2 in the Korean market, there are now two devices in Vu: Series that deliver a unique mobile user experience with UX features such as Vu: Talk and QRemote.

 

LG Optimus F Series — 4G LTE Smartphone for Everyone

LG’s Optimus F Series is theideal 4G LTE smartphones for just about everyone. Both the Optimus F5 and Optimus F7 were specificallydesigned for consumers making the transition from 3G to 4G LTE networks. The launch of Optimus F Series this year will enable LG to expand its footprint rapidly in the burgeoning 4G LTE market. LG Optimus F will deliverto new 4G customers the speed of LTE and a range of useful UX features without the high entry fee demanded by most 4G smartphones. The Optimus F5 and Optimus F7 will be showcased at LG’s MWC booth.

 

LG Optimus L^II Series — Continuation of Unique Design Heritage

The Optimus L^II Series incorporates the refined sensibilities of LG’s L-Style design philosophy. Each 3G phone’s subtle yet bold aesthetics are representative of LG’s unmistakable design DNA. Surpassing the beauty of the first L Series, the Optimus L^II Series were developed around four new design elements: Seamless Layout, Laser Cut Contour, Radiant Rear Design and a home button with Smart LED Lighting. The Optimus L3^II, Optimus L5^II and Optimus L7^II will all be on display at MWC.

 

Creative and Friendly UX — Intelligent Features That Go Beyond Hardware

LG continues to develop the most advanced UX in order to provide unrivaled user-centric features in the era of LTE technology and large, high-resolution displays. The company’s four new smartphone series include an array of advanced UX features that were designed to take maximum advantage of the hardware specific to these devices.

 

First unveiled on LG’s Optimus G, QSlide provides the ability to display two full-sized windows simultaneously, enabling users to perform a greater combination of tasks with increased efficiency. The recently upgraded version of QSlide allows for the opening of two apps at the same time in full screen mode and change the size, position and transparency of QSlide windows as needed. Video, browser, memo, calendar and calculator functions are all compatible with LG’s true multitasking UX. Dual Recording and Virtual Reality (VR) Panorama are two of the newest additions to LG’s UX specifically designed to take advantage of the latest Full HD display technologies to enhance the users’ mobile viewing experience.

 

Visit LG’s online newsroom (www.LGnewsroom.com/MWC2013) and LG Mobile Facebook (www.facebook.com/LGMobile) for more information on LG’s 2013 mobile offerings. Also download the LG MWC application from Google Play to see the latest updates from Mobile World Congress.

 

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Optimus G to Captivate European Consumers with
Upgraded OS and Additional UX Feature

SEOUL, Feb. 22, 2013 ㅡ LG Electronics (LG) rolls out its most advanced smartphone, Optimus G, in Europe this month with features that have been enhanced since the device first launched in select markets at the last quarter of 2012. LG’s well-received smartphone makes its European debut in Sweden this month followed by other European markets, including France, Germany and Italy.

 

“Since the successful initial launch of Optimus G, LG has continued to improve the smartphone to offer better usability and value for our customers,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “We’re excited to be bringing to Europe the improved Optimus G, our most powerful Quad-Core device optimized for 4G LTE networks.”

 

The European Optimus G will feature Google’s latest Android Operating System, Jelly Bean 4.1.2, to provide the most premium user experience for European customers. LG’s superb True HD IPS Plus display together with Zerogap Touch technology will make its debut in Europe in the Optimus G. LG applied its new Zerogap Touch technology to the True HD IPS Plus display to offer not only the sharpest and most vivid display but also the smoothest, most sensitive touch experience on a smartphone today. All this comes to life with stunning clarity and crisp, natural color on the vibrant 4.7-inch 1280 x 768 IPS display protected by scratch resistant Gorilla® Glass 2.

 

LG’s original Optimus G UX received positive feedback from customers and the enhanced UX is expected to be even more popular with its additional user conveniences, such as:

 

• QSlide: Upgraded for 2013, the QSlide function allows users to operate multiple applications at the same time, as transparent screen layers as opposed to side-by-side frames. The size, position and transparency of the QSlide screen can be adjusted according to the user’s preference. In addition to the included video player, QSlide now works seamlessly with the included browser, memo, calendar and calculator apps.
• Safety Care: Safety Care provides real-world assistance by automatically sending location information to user-designated persons via text messages in certain situations such as when emergency services is dialed, when the phone goes unused for a certain length of time and after the user has ended a call with a designated contact.
• Privacy Keeper: Privacy Keeper allows users to hide a caller’s information — such as the name, number and photo — in an incoming call. The caller’s information can be viewed by swiping the icon on the screen.

 

Additional features such as Google Now, Filmstrip View and Expandable Notification will also be available in the enhanced Optimus G. Google Now offers personalized information in real-time whenever it’s needed. Filmstrip View simplifies the viewing and deleting of images and Expandable Notification allows users to see more notifications at a glance and preview certain content directly in the notification area.

 

A video demonstration of Optimus G’s updated features is available on YouTube: http://youtu.be/FO0oSqwKgD8.

 

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 Two New Devices Deliver Fast 4G LTE Speeds and Advanced Features

for the Masses

 

SEOUL, Feb. 21, 2013 ㅡ LG is expanding its solid 4G LTE presence with the introduction of its new Optimus F Series at Mobile World Congress (MWC) in Barcelona. With LG’s industry-leading LTE technologies, the Optimus F Series is designed to bring a premium user experience and the speed of 4G LTE to a mass audience. Two devices — Optimus F5 and Optimus F7 — will make their global debut at the show.

 

The Optimus F5 is a 4G LTE smartphone with a 4.3-inch IPS display running on a 1.2GHz Dual-Core processor and largest-in-class 2,150mAh battery while the Optimus F7 offers a 4.7-inch True HD IPS display and a 1.5GHz Dual-Core processor powered by a large capacity 2,540mAh battery for long lasting performance. Both devices will be available with the latest Android Jelly Bean 4.1.2 OS and will include advanced UX features such as the upgraded QSlide and Live Zooming, previously only available in LG’s premium devices.

 

The upgraded QSlide allows users to open two apps at the same time, both in full screen mode. Users can change the size, position and transparency of QSlide apps according to their preferences. Functions now compatible with QSlide include video, browser, memo, calendar and calculator. Live Zooming, previously only seen in the Optimus G, is now standard in the Optimus F5 and Optimus F7. Live Zooming allows the user to zoom into a specific area while watching a video. Additional features included in both Optimus F Series devices are QuickMemo, QTranslator, Video Wiz, Safety Care and much more.

 

“LG continues to lead the industry with 4G LTE innovation and the Optimus F Series, a well-balanced an well-equipped 4G LTE smartphone for the mass market, embodies the best of our broad LTE patent portfolio and innovative UX features,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “With adoption of LTE expected to explode in 2013, we are sending a clear message to consumers with the Optimus F Series that LTE isn’t just for heavy content users and techies anymore. It’s for everyone.”

 

The worldwide rollout of the Optimus F5 will begin in the second quarter in Europe, followed soon by the Optimus F7 in selected markets. Exact timing and pricing will be announced at a later date.

Optimus F5 Key Specifications:

• – Operating System: Android Jelly Bean 4.1.2
• – Processor: 1.2 GHz Dual-Core
• – Display: 4.3-inch IPS (256 ppi)
• – Size: 126.0 x 64.5 x 9.3mm
• – Memory: 8 GB / 1 GB RAM / microSD (up to 32GB)
• – Camera: 5.0 MP AF / 1.3 MP
• – Battery: 2,150mAh

Optimus F7 Key Specifications:

• – Operating System: Android Jelly Bean 4.1.2
• – Processor: 1.5 GHz Dual-Core
• – Display: 4.7-inch True HD IPS (312 ppi)
• – Size: 131.7 x 68.2 x 9.6mm
• – Memory: 8 GB / 2 GB RAM /microSD (up to 32GB)
• – Camera: 8.0 MP AF / 1.3 MP
• – Battery: 2,540mAh

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LG Proves That Content Consumption And Productivity Can Coexist

Without Sacrifice

SEOUL, Feb. 18, 2013 ㅡ LG Electronics (LG) will be showcasing its own interpretation of a tablet-notebook hybrid device at Mobile World Congress (MWC) in Barcelona. Equipped with Long Term Evolution (LTE) technology for a high speed internet experience, this powerful tablet and notebook hybrid allows users to connect to the internet, regardless of where they are. Thanks to its hidden slide-out physical keyboard, the Tab-Book is more functional than a conventional tablet, offering greater productivity when it comes to creating documents, spreadsheets and presentations.

Running Windows 8 on Intel Core i5, the slim and light Tab-Book features a precise 5-point multi-touchscreen and a superb slide-out keyboard that differentiates it from other hybrids. A simple press of the Auto-Sliding button reveals the keyboard which emerges from behind the screen for instant touch typing action. The Tab-Book’s In-Plane Switching (IPS) display delivers a premium picture with lifelike color expression and a wide 178-degree viewing angle to further enhance the user experience.

“The Tab-Book is going to appeal to consumers who want the convenience of a tablet but also the productivity of a notebook and don’t want to carry two devices all the time,” said Il-geun Kwon, Senior Vice President and Head of the LG Home Entertainment Company’s IT Business Unit. “Many other products that claim to do both require making too many sacrifices in performance and weight. We think we’ve hit the perfect balance here and with super fast LTE connectivity, we’re delivering true convergence of computing and mobile devices.”

LG’s new LTE-enabled Tab-Book will be available this week in Korea, with additional market availability to be announced at a future date.

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LG’s 5.5-inch Full HD IPS Display Device to Make Appearance at MWC

 

SEOUL, Feb. 18, 2013 ㅡ Hot on the heels of the success of Optimus G, LG Electronics (LG) today introduced the newest addition to the G family to the Korean public. With the largest display yet to appear on an LG smartphone, the 4G LTE-equipped Optimus G Pro with 5.5-inch Full HD IPS display and new UX features was developed to meet the growing demand for smartphones with large screens.

 

The Full HD IPS display on the Optimus G Pro — developed in partnership with LG Display — delivers 1920 x 1080 pixels at 400ppi. The smartphone offers the largest battery capacity in its class at 3,140mAh, allowing for Full HD viewing enjoyment for hours on end. And with an improved 13MP rear and 2.1MP front camera, users can also capture images and videos in Full HD, the same quality found on high definition TVs.

 

The Optimus G Pro also comes with advanced UX features developed specifically for the device, such as Dual Recording and Virtual Reality (VR) Panorama. Dual Recording allows users to capture video with both the front and rear cameras simultaneously for a unique picture-in-picture experience. And VR Panorama allows shots of entire horizontal and vertical environments for a full 360^o view. Creative and innovative UX features popular with Optimus G users have been added to the Optimus G Pro, such as an upgraded QSlide, Live Zooming and QuickMemo.

 

“The Optimus G Pro was developed specifically to deliver vivid and superb picture quality in a large display smartphone form factor,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “We will continue to expand our position in the premium LTE smartphone segment with our superior display technology and unique user experience.”

 

Visitors to 2013 Mobile World Congress (MWC) can experience Optimus G Pro and its advanced UX features for themselves at LG’s Booth in Hall 3.

 

Optimus G Pro Key Specifications:

•    Chipset: 1.7GHz Quad-Core Qualcomm^® Snapdragon™ 600 Processor

       •   Memory: 32GB / microSD (up to 32GB)

• •    RAM: 2GB DDR

•    Display: 5.5-inch Full HD (1920 x 1080 pixels / 400ppi)

•    Camera: Rear 13.0MP with LED Flash / Front 2.1MP

•    OS: Android 4.1.2 Jelly Bean

•    Battery: 3,140mAh (removable / wireless charging capable)

•    Size: 150.2 x 76.1 x 9.4mm

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New Optimus L Series^II Continues Momentum Established by Original Series

 

 

SEOUL, Feb. 15, 2013 ㅡ LG Electronics (LG) announced today it sold an Optimus L Series device every second over the past two months, propelling sales of the popular smartphones to over 15 million units. Since its launch at Mobile World Congress (MWC) last year, Optimus L Series smartphones have become the device of choice for individuals around the world who favor a well-balanced smartphone with a unique design. Building on this momentum, LG will unveil a new generation of the stylish series at MWC 2013 with an upgraded design and improved features.

 

The Optimus L Series^II will carry on the legacy of its predecessor, offering a user experience unique to LG smartphones. The Optimus L3^II, Optimus L5^II and Optimus L7^II all feature a comfortable contour with laser-etched details in a slim unibody design. The sleek and customizable devices are also differentiated by smart LED lighting around the home button to mirror users’ unique styles.

 

“The success of the Optimus L Series is testament to our belief all along that there is indeed a market for well-balanced smartphones that represent individuals’ unique tastes,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “The new Optimus L Series^II expands upon the design philosophy of the original series so we’re quite confident that we’ll have another hit on our hands.”

 

The new Optimus L Series^II smartphones will be unveiled at Mobile World Congress later this month. Visitors to MWC are encouraged to see these new models up close at the LG booth in Hall 3.

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Popular L Series Upgraded to L Series^II with Bold Design and Useful Features

 

 

SEOUL, Feb. 12, 2013 ㅡ LG is staying true to its rich design heritage at this year’s Mobile World Congress (MWC) with the introduction of the Optimus L Series^II. The widely successful L Series has evolved to include contemporary design aesthetics and innovations that improve on the original. With more than 10 million Optimus L Series phones sold in the first 10 months, L Series^II looks to continue this momentum with its sophisticated style and differentiated features.

 

Optimus L Series^II embodies the beauty of the first L Series but with a more refined touch. The design philosophy of L Series^II has been enhanced to include four new design elements: Seamless Layout, Laser Cut Contour, Radiant Rear Design and Smart LED Lighting on the home button.

 

L Series^II also offers an expanded set of user-convenient features including those unique to LG smartphones such as QuickMemo, Quick Button and Safety Care. QuickMemo allows users to capture and share handwritten ideas with others using just a fingertip. Quick Button enables customers to personalize a hotkey to launch any app such as the camera, browser, music player or even QuickMemo. Safety Care offers three options ㅡ Emergency Call Forwarding, Phone Non-Usage Notice and My Location Notice ㅡ which can be programmed to contact a loved one in case of an emergency.

 

User experience is enhanced with the high-resolution IPS display and extended capacity battery in the Optimus L Series^II. What’s more, Dual SIM versions of the Optimus L Series^II smartphone will enable customers to use one device for both business and personal calls.

 

“LG has a history of pushing the envelope when it comes to style and Optimus L Series^II builds on this heritage of design innovation,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “By evolving the sophisticated style and premium features of the original Optimus L Series, its sequel is expected to continue the popularity of the L Series around the world.”

 

The Dual SIM version of the Optimus L7^II will be the first of the new series to launch, making its debut in Russia this week. The Optimus L7^II will include LG’s unique UX features such as QSlide and QuickTranslator. Availability of the Optimus L3^II with 3.2-inch QVGA IPS display and 1,540mAh battery and the Optimus L5^II with a larger 4.0-inch WVGA display and 1,700mAh battery will be announced at a later date.
Optimus L7^II Key Specifications:

•     Chipset: 1GHz Dual-Core (Qualcomm MSM8225)

•     Memory: Up to 4GB eMMC / 768MB RAM / Micro SD

•     Display: 4.3-inch WVGA IPS

•     Camera: Rear 8.0MP with LED Flash / Front VGA

•     OS: Android 4.1 Jelly Bean

•     Battery: 2,460mAh

•     Size: 121.5 x 66.6 x 9.7 mm/ 122.2 x 66.6 x 9.7 mm (Dual-SIM)

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Optimus G to be Available in Over 50 Markets, Expanding LG’s LTE Leadership

 

SEOUL, Jan. 22, 2013 ㅡ The Optimus G, LG’s most premium and powerful 4G LTE smartphone, will begin its global roll-out into over[j1] 50 countries this month. The Optimus G has already been launched in the United States, Canada, Korea and Japan to very favorable reviews and LG is aiming to build on the excitement already generated to launch the device in other LTE markets.

 

“As 4G LTE availability expands on a global scale, we will leverage our strong LTE technology and expertise to offer consumers the best 4G experience through our devices,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “With the latest Jelly Bean OS and improved software, Optimus G will make a strong case for the title of ultimate premium 4G LTE smartphone.”

 

Since the launch of Optimus Glast September, the smartphone has been enthusiastically received by audiences as one of the most advanced 4G LTE devices currently available. Optimus G has been receiving accolades from consumers and industry thought leaders alike for its powerful performance and thoughtful user experience. Optimus G’s unrivaled power originates from its innovative hardware design which includes Qualcomm’s advanced Snapdragon™ S4 Pro Quad-Core processor. The device also delivers blazing fast data transfer speeds using today’s 4G LTE telecommunication network.

 

“LG’s long history of LTE know-how is evident in the DNA of the Optimus G,” said Dr. Park. “As such, we hope consumers will take a deep, hard look at Optimus G when deciding which smartphone will give them the best 4G experience.”

 

The Optimus G will be available starting at the end of January in Singapore followed by other markets worldwide offering 4G LTE service.

 

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