LG SMARTPHONE DESIGNER: "LG CHOCOLATE, PRADA DNA LIVES ON IN OPTIMUS G"

LG SMARTPHONE DESIGNER: “LG CHOCOLATE, PRADA DNA LIVES ON IN OPTIMUS G”

“Our top priority was to carry over LG’s unique design DNA and heritage to Optimus G,” says the phone’s Chief Designer Sera Park. “Optimus G has many of the elements that we incorporated in the past in phones such as Chocolate, Prada and L-Series. For example, the front face of Optimus G is completely black with lines that are nearly invisible when the phone is off, an effect similar to the original LG Prada.”

The Crystal Reflection finish used for the first time on the back of LG’s new Optimus G smartphone was developed and patented over a period of 15 months. Crystal Reflection gives the Optimus G’s back cover the ability to display different patterns depending on the viewing angle and lighting. The intricate polarized 3D pattern, which sparkles just under the surface, looks almost jewel-like. Laser cutting adds to the clean finish, as do the metallic highlights.

To view the full interview, please visit the LG Mobile Global Facebook page at www.facebook.com/lgmobile.

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LG TO PRESENT FULL LINEUP OF LEADING HOME ENTERTAINMENT PRODUCTS FEATURING WORLD’S LARGEST AND SLIMMEST OLED TV

Designed for Immersive Viewing Experience and Easy User Interface, LG’s Newest

Products Offer a Broader Smart TV Ecosystem Matched with Stunning 3D Technologies

BERLIN, Aug. 30, 2012 -– LG Electronics will showcase a medley of industry-leading consumer electronics under the banner “ABOVE AND BEYOND” at this year’s IFA show in Berlin. At the center of it all is the world’s largest and slimmest 55-inch OLED TV, designed to deliver the ultimate viewing experience. LG’s booth will also showcase the latest home entertainment products including world’s first 84-inch UD (Ultra Definition) 3D TV, CINEMA 3D Smart TV, IPS (In-Plane Switching) monitors, and a huge range of audio and video products packed with market-leading CINEMA 3D technology and expanded Smart ecosystem with a vast of apps and premium 3D content.

“At IFA every year, LG delivers a new dimension of home entertainment experiences,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “This year is no exception, as we introduce a wide range of more advanced 3D and Smart TV products, including one of the most anticipated next-generation displays, the OLED TV.”

CINEMA 3D Attractor
Visitors to LG’s booth will first be mesmerized by a spectacular CINEMA 3D Attractor that showcases the best technology that LG has to offer. From there, they will get their first introduction to LG’s OLED TV and impressive array of 3D products. With 122 3D screens covering the walls of the booth and completely surrounding the entrance, the zone will bring the most immersive 3D experience to life.
OLED TV
The OLED TV zone will invite visitors to experience the most advanced display on the market, LG’s world’s largest and slimmest 55-inch OLED TV, which delivers truly uncompromising picture quality thanks to its 4 Color Pixel and infinite contrast from self-lighting pixels. The 4 Color Pixel design adds a white sub-pixel to the three primaries (WRGB), providing realistic colors from any viewing angle. In addition, the Color Refiner enhances color precision and consistency, hallmarks of LG’s OLED technology. Its 4mm-Paper Slim panel and use of strong Carbon Fiber-Reinforced Plastic (CFRP) give the OLED TV a sleek, minimal exterior and further help deliver a truly immersive ultimate viewing experience.

LG’s OLED TV combines the company’s industry-leading CINEMA 3D technology with Smart TV capabilities, creating the most immersive and comprehensive home entertainment experience on the market today. This product received the European Display Achievement Award at the EISA (European Imaging and Sound Association) 2012 Awards.

UD 3D TV
The world’s first 84-inch UD 3D TV awaits next and will introduce another breathtaking 3D experience previously unseen outside a movie theater. LG’s UD 3D TV offers amazingly sharp picture quality coupled with an enormous screen that boasts 8 million pixels and four times the resolution (3840 x 2160 pixels) of existing Full HD TV panels, thanks to LG’s advanced Triple XD Engine and the Resolution Upscaler Plus. The 2.2 Speaker System offers rich and deep sound, providing additional depth that complements the on-screen action. The TV is equipped with Smart TV features, giving viewers the ability to explore LG’s Smart TV ecosystem that includes a vast amount of apps and a growing range of content.

CINEMA 3D Smart TV
Visitors will get the opportunity to get up close and personal with the full lineup of CINEMA 3D Smart TVs, which have received positive reviews from awards and a number of leading IT and consumer magazines from all over the world. Earlier in August, LG’s CINEMA 3D Smart TV (Model 55LM960V) won the European Smart TV Award at EISA 2012 Awards, one of the most coveted awards by Smart TV makers. More accolades include a 5-star Editor’s Choice Award from CNET, a Best Buy Award from Which?, a Test Winner Award from HiFi Test and Audio Video Foto-Bild, alongside many more.

The CINEMA 3D Smart TV zone will also introduce visitors to how LG managed to secure leadership in the market and where the latest 3D technology stands. Thanks to LG’s Film Patterned Retarder (FPR) CINEMA 3D technology, LG CINEMA 3D Smart TV provides a noticeably comfortable 3D experience with flicker-free images and battery-free 3D glasses. Among the CINEMA 3D Smart TV lineup, the high-end LM960V 55-inch CINEMA 3D Smart TV will impress visitors with its the most advanced and user-focused 3D features, including 3D Depth Control which users can customize the 3D experience and 3D Sound Zooming which perfectly matches the visual action. The CINEMA SCREEN Design offers the most immersive 3D viewing experience by reducing the bezel to just 1mm.

Smart TV Features
Focusing on its impressive Smart TV features, LG will demonstrate its leadership in connected TVs at its Smart TV zone. LG’s highly advanced yet enticingly simple Smart TV user interface and wealth of smart features, in particular Magic Remote and Smart Share Plus, contributing to LG’s dynamic Smart TV environment.

The Magic Remote offers a convenient means to access TV content and gives four different control options: point, wheel, voice recognition, and pattern gesture control. Additionally, Smart Share Plus offers a range of connectivity options. For example, devices on the same home Wi-Fi network can connect wirelessly to an LG CINEMA 3D Smart TV. If the external device features Intel’s Wireless Display technology (WiDi), users do not even need a cable.

Visitors can also experience LG’s Google TV at this year’s IFA. LG’s in-house engineers developed LG’s own L9 dual-core processor that powers the Google TV delivering superior performance and a great Smart TV experience. The Google TV’s Magic Remote QWERTY and Home Dashboard designed specifically for Google TV makes this smart TV especially easy-to-use and Google search, Google Play Store, Chrome browser and YouTube work as seamlessly as they do on PCs and smartphones.

IPS Monitors and PCs
LG will highlight a wide range of IPS monitors at IFA 2012 that are perfect for both work and play. Leading the lineup will be LG’s EA93 and EA83 IPS monitors that are designed for graphics-intensive applications and multitasking. The EA93 boasts a 21:9 cinematic screen, perfect for recreating a true entertainment experience at home. The EA83 includes a Wide Quad High Definition (WQHD) display with a resolution of 2560×1440 pixels matched with one of the widest color spectrums available for the discerning professional. The IPS technology in the EA93 and EA83 monitors are able to produce more lifelike images at practically any viewing angle, while reducing eye fatigue. What’s more, LG will showcase the 27-inch TM2792 Personal Smart TV with CINEMA 3D technology and the Z350 Ultrabook boasting a 9-second boot time.

Audio, Video Products and Smart Accessories
LG will demonstrate its 3D and smart capabilities by showcasing its most complete 3D Home Theater System, the BH9520TW, which features a 360-degree reflector and multidirectional 3D speaker set. Together these produce a CINEMA 3D Sound that truly enhances the 3D home entertainment experience. The 9.1 3D Speakers are capable of delivering an auditory experience similar to a state-of-the art movie theater. The BH9520TW is also equipped with smart features including LG Apps, powerful VOD service, and Wi-Fi Direct, which allows users to easily share content between digital devices.

The ND8520, LG’s latest docking speaker for iPod, iPhone, or iPad, delivers a unique design along with excellent sound. It is compatible with Airplay, enabling users to get

the most out of their iTunes library. Apple’s Airplay enables the user to share their extensive music collection throughout the home via Wi-Fi. Its compact size belies its impressive capabilities: the diminutive unit features a powerful built-in subwoofer, ensuring deep, crisp reproduction of even the deepest notes.

3D Video Wall
Visitors will be introduced to LG’s world’s first 3D Video Wall that features FPR 3D, the same flicker-free technology found in LG CINEMA 3D Smart TVs. The WV70MD features the world’s narrowest bezel at just 5.3mm. With such a slim bezel, multiple WV70MD displays can be easily combined to provide a large single-screen display. The 3D Video Wall offers crystal-clear images without distortion or color inconsistencies, thanks to the IPS panels which also guarantee a wide viewing angle, perfect for accommodating a large group of people.

Last but not least, LG will also be unveiling a new version of its revolutionary Mouse Scanner, which takes all the pain out of document scanning.

To see more of LG’s award-winning range of Home Entertainment products at IFA before opening day, please attend LG Media Day on August 30 at 15:00 or 16:00 in Hall 11.2 of Messe Berlin.

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LG OPTIMUS L9

LG EXTENDS L-SERIES WITH GLOBAL DEBUT OF OPTIMUS L9

Rear, front and side views of LG Optimus L9

Premium Optimus L9 to Offer Best of L-Style with Innovative UX

SEOUL, Aug. 29, 2012 –- The LG Optimus L9 will continue the stylish L-Series lineup of smartphones with its global debut. Following the successful launches of the Optimus L3, Optimus L5, and Optimus L7 earlier this year, the Optimus L9 is anticipated to continue in the success of the L-Series emphasizing premium design heritage developed from LG’s design leadership.

Inheriting LG’s premium L-Style design philosophy, the Optimus L9 has a 9.1mm thin body with a slimming metallic streak and modern square style that offers a comfortable grip from its slim and stylish design.

The largest-in-class 4.7-inch IPS display of the Optimus L9 offers clear and true-to-life images with incredible detail for comfortable viewing experience. The high-density 2,150mAh SiO+ battery allows users to enjoy the various new UX features all day long with maximized performance while retaining its incredibly sleek design.

The Optimus L9 was also developed to be a smarter smartphone through LG’s differentiated UX features, such as the QTranslator and My Style Keypad function along with the ever-popular QMemo^TM.

The QTranslator function instantly translates not only words, but also entire sentences and phrases with a simple scan from nearly 44 foreign languages to 64 user languages. Using Optical Character Recognition (OCR) technology, it recognizes letters upon scanning with the camera and utilizes electronic dictionary or online translation engine to translate words, sentences or phrases.

The My Style Keypad function comfortably adjusts the key formation of the keypad according to whether the user is texting with one hand (right or left-handed) or two hands. Lastly, the Optimus L9 will also include the QMemo^TM, allowing users to capture, memo and share their ideas with others using their fingertip or handwriting.

“The Optimus L9 is a great smartphone that appeals to every consumer,” said Dr. Jongseok Park, President and CEO of LG Mobile Communications Company. “LG will continue to offer differentiated value through the Optimus L9 and strengthen our position in the smartphone market.”
Key Specifications:
OS:  Android 4.0 Ice Cream Sandwich
Chipset: 1GHz Dual-Core
Main Display: 4.7-inch IPS Display
Memory: 1GB DDR2 (RAM) / 4GB e-MMC
Camera: 5MP rear / VGA front
Battery:  2,150mAh SiO+
Size:  131.9 x 68.2 x 9.1mm / 125g
Others:  DLNA, QMemo™, QTranslator function, My Style Keyboard function

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LG ELECTRONICS, TP VISION AND TOSHIBA EXPAND MARKET REACH WITH SMART TV ALLIANCE

New Alliance Members Bring Wealth of Knowledge and Experience to Smart TV Universe

BERLIN, Aug. 29, 2012 -– Smart TV Alliance, launched in June this year by founding board members LG Electronics and TP Vision with Toshiba joining shortly after, has expanded with new members with expertise from different areas of the Smart TV industry. As it continues to expand its market reach, the Smart TV Alliance will publish specifications for its software development kit (SDK) 2.0 on its official website www.smarttv-alliance.org. The actual SDK tool will be made available by the end of the year for use by developers.

In addition to Smart TV manufacturers, organizations that contribute in different ways to the Smart TV experience have also joined the Alliance. Qualcomm and MStar will bring their expertise and understanding in hardware design to the consortium while Obigo, a leading web browser provider and application developer, will provide valuable input from a developer’s perspective. And YuMe, a provider of video advertising software and services, will deliver knowledge and experience from the advertising community.

“The expanding membership of the Smart TV Alliance is clear indication that these companies recognize the value of this Alliance,” said Richard Choi of LG Electronics, President of Smart TV Alliance. “This is an industry coming together to solve a common problem, which has clear benefits for the consumer. The diversity of the Smart TV Alliance is reassuring because it shows that this is an industry movement, not just an initiative from TV manufacturers.”

Demonstrating that developing common Alliance specifications is not an exercise in theory only, Obigo has developed apps based on Alliance SDK 1.0 specifications that run consistently on TV sets from Alliance members. Consumers will be able to enjoy these apps, including Accuweather and Vilanoise, when they become publicly available in September. In addition, more apps will be developed and become available through Smart TV Alliance members.

“This is an important step for the industry. Being able to work with a much larger install base presents great opportunities for us,” stated David Hwang, President of Obigo. “Now we can put our energy into making our apps better instead of testing the same app on many different TV sets. We can be a lot more productive this way.”

As different communities in the Smart TV industry come together, the Smart TV Alliance will announce the SDK 2.0 specifications on its website, which will be supported by 2013 products from member companies. By looking at these specifications, developers will be able to understand what capabilities to expect on 2013 products and plan their application development accordingly. After the specifications are announced, the SDK software tool will be available for download from www.smarttv-alliance.org.
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LG UNVEILS ADVANCED V-SERIES CLOUD MONITOR BASED ON THE TERA2 CHIPSET

Next-Generation LG Cloud Monitor Boosts Picture Quality,
Further Reduces Energy Consumption

SAN FRANCISCO, Aug. 26, 2012 –- LG Electronics (LG) today unveiled its next-generation V-Series zero client cloud monitor (model CAV42K), which adds the Teradici Tera2 chipset, putting it at the forefront of cloud computing performance. During this week’s VMworld 2012 global virtualization conference (booth 939), LG is demonstrating 10 cloud monitors, highlighted by the new V-Series.

“The V-Series represents the next generation in LG’s expanding range of cloud monitors,” said J.J. Lee, Executive Vice President and Head of the IT Business Unit of LG Home Entertainment Company. “The V-Series employs the Teradici Tera2 chipset to enhance the features offered by its predecessor. The V-Series provides better picture quality than previous models and is an ideal solution for any company or large organization.”

LG’s V-Series is available in two sizes, 23-inch (16:9 aspect ratio) and 19-inch (16:10 aspect ratio). The Tera2 chipset helps reduce power consumption by operating at fewer than 6 watts of typical system power, compared to the Tera1 chipset, which operates at fewer than 15 watts of typical system power*. Adopting the new TERA2321 chip also gives Virtual Desktop Infrastructure (VDI) users a more powerful processor capable of processing pixels up to five times faster (50 Mega Pixels per second from 10 Mega Pixels per second) than previous P-series Cloud monitors containing the Tera1 chip. This can result in a better multimedia experience due to smoother video playback in some instances. The new chipset supports DDR3 RAM for faster and more energy efficient memory and enhanced image quality.
The monitor’s six USB 2.0 ports enable users to attach accessories to the monitor, including keyboards, or mice, printers, scanners, card readers and cameras for enhanced functionality. For added convenience, a USB interface box was placed on the back left side of the monitor, which allows users to more easily connect their USB devices.

The Cloud Ecosystem
The V-Series builds on the features offered in LG’s impressive P-Series monitors and continues to use zero client cloud computing to consolidate servers, the VMware platform to oversee server integration, and Cisco’s UPoE to improve energy efficiency and connectivity. The VMware platform is an automated virtual infrastructure that helps companies reduce cost by managing the network and helping to ensure system efficiency. The software is controlled from a centralized network, so there is greater security and prevention of hacking, viruses and spyware by allowing the data flow to be more easily monitored and blocked if necessary.

LG’s zero client cloud computing technology consolidates servers and reduces hardware requirements. In fact, each station only needs a network connection, keyboard and mouse. With no central processing unit (CPU), no memory and no storage, employees don’t need to install operating systems or software, saving both time and money. Booting speeds are faster than traditional desktops, and the entire system was designed with “green” in mind.

Cisco’s UPoE technology is particularly appealing for its minimal energy requirements. It delivers power over LAN cabling to networked devices and, with the EnergyWise program, UPoE can track power consumption and make adjustments in real-time for greater efficiency. UPoE technology also eliminates cables and connectors, letting employees make better use of their office space.

Performance-Enhancing Feature Set
The V-Series Cloud Monitors offer a variety of unique features that will both improve performance and reduce costs. This model includes LED backlighting, which provides deep blacks, rich colors and increased contrast, helping create detailed and accurate images. With Full HD 1920 x 1080 (23-inch) and 1440 x 900 (19-inch) resolution, these monitors deliver an ultra-sharp picture. The In Plane Switching (IPS) panel technology (23-inch only) helps ensure color saturation and contrast for a great picture even during off-angle viewing.

LG’s V-Series Cloud Monitors are compliant with EPEAT^®, the leading global environmental rating system for electronic products, Gold Level certified, meeting strict criteria to offer a reduced environmental impact across their lifecycles. As a requirement for EPEAT^® rating, the V-Series Cloud monitors also are ENERGY STAR^® qualified.

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*Wattage and savings figures and based on standard system power with basic keyboard/mouse peripherals. Figures subject to fluctuation based on number and type of USB peripherals attached.

The number of users a PC will support depends on the host system capabilities as well as the applications used and the performance expectations for those applications. Additional software licenses for specific applications may be required for additional users and are sold separately.

LG UNVEILS PREMIUM IPS MONITORS PERFECT FOR BOTH GRAPHICS PROFESSIONALS AND ENTERTAINMENT ENTHUSIASTS

With 21:9 Cinematic Screen and WQHD Resolution, New IPS Monitors
from LG Offer Enhanced Multitasking and Superb Multimedia Performance

BERLIN, Aug. 28, 2012 – LG Electronics (LG) unveiled two new premium IPS monitors today at the IFA tradeshow in Berlin, the EA93 and EA83. The EA93 is designed to enjoy variety of entertainment and the EA83 is specifically crafted to handle graphics-intensive applications. The most noticeable feature on the EA93 is the cinematic screen, a 21:9 display –- the same ratio used in real movie theaters –that works as a superb solution for home entertainment and multitasking. The EA83 lets consumers take advantage of Wide Quad High Definition (WQHD) resolution (2560×1440 pixels). WQHD offers ample screen real estate for power users looking to multitask and provides one of the widest color spaces available. The monitor accurately reproduces 99 percent of the Adobe RGB color palette, providing graphics experts with a superior level of imaging quality.

“Through continuous innovation of our IPS monitors, we are raising the user experience to a whole new level for home entertainment and graphic professional use,” said J.J. Lee, Executive Vice President and Head of the IT Business Unit at the LG Home Entertainment Company. “The EA93’s immersive 21:9 cinematic screen and the EA83’s advantages when it comes to advanced graphics applications make these newest monitors compelling additions to our premium IPS monitor lineup.”

Ideal Multimedia and Multitasking Solution
The 29-inch EA93 boasts 2560 x 1080 resolution, and since the aspect ratio is identical to that of a typical movie theater screen, contents are shown just the way they were intended. But it isn’t only the size of the screen that makes the monitor so adept with multimedia, the EA93 accurately captures 100 percent of the defined sRGB color space, and the monitor delivers 300nit brightness for higher quality, more lifelike colors. Put simply, IPS technology plus a cinematic screen is the ideal combination for entertainment.

The extra-wide screen is also useful in work situations, helping to improve productivity. The 4-Screen Split feature can divide the display into four segments, transforming the monitor into an advanced multitasking tool. The additional Dual Link-up function allows two devices to connect to the monitor simultaneously. Sharing files from two devices at the same time — a PC and a smartphone — has never been easier.

Graphics Powerhouse
The EA83 was designed to be a comprehensive monitor solution for filmmakers, photographers, designers, and other graphics experts by providing a combination of superior resolution and lifelike colors. The WQHD (2560×1440 pixel) high resolution IPS monitor provides vivid picture quality while featuring one of the widest color spaces in its category. Expressing colors not available within sRGB, the EA83 is able to display 99 percent of the Adobe RGB color space and gives graphics professionals the exact colors they’re looking for.

LG’s innovative IPS monitor is capable of producing images that are practically identical to their real-life counterparts. The EA83 ships with software and hardware color calibrators, enabling graphics professionals to ensure that the screen always displays the most accurate and natural colors.

Visitors to IFA will be able to experience both the EA93 and EA83 IPS monitors firsthand at the LG Electronics stand in Hall 11.2 of Messe Berlin.

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LG UNVEILS WORLD’S FIRST LTE SMARTPHONE WITH SNAPDRAGON QUAD-CORE

Front view and rear views of LG Optimus G in black and rear view of LG Optimus G in white

Newest Premium Device from LG Sets High Benchmark for Performance and Usability

SEOUL, August, 28, 2012 -– LG Electronics (LG) revealed its newest premium mobile device with the announcement of the Optimus G, a high-end smartphone that offers powerful performance, an elegant and sleek design, and an innovative user experience. As the first LTE device featuring Qualcomm’s Snapdragon™ S4 Pro Quad-Core processor, Optimus G will set the foundation for every future premium smartphone from LG.
Best-of-Best Technologies
To offer the best smartphone to consumers, LG gathered industry-leading partners and technologies to develop the Optimus G. In collaboration with Qualcomm, LG developed the Optimus G with the goal to be the first LTE smartphone with the Snapdragon™ S4 Pro CPU. LG also joined hands with vertically-integrated sister companies LG Chem, LG Display and LG Innotek for the ultimate battery capacity, viewing and user experience.
Next Generation Quad-Core with LTE
The Optimus G will be the first commercial and global smartphone to offer the Snapdragon S4 Pro (APQ8064) processor with a Quad-Core Krait CPU, LTE supported capabilities, and the newest generation Adreno™ 320 GPU. The Snapdragon S4 Pro runs at 1.5GHz and features Asynchronous Symmetric Multiprocessing (aSMP), which enables each core to power up and down independently, for maximum performance with better battery life. Furthermore, the Adreno 320 is over three times faster than the Adreno 225 found in previous Snapdragon processors for an enhanced gaming experience with faster frame rates, smoother play and support for higher HD resolution displays.
Cutting-edge Display and Outstanding Battery Efficiency
With help from LG Display, the Optimus G sports a beautiful 4.7-inch WXGA True HD IPS⁺ Display with 320ppi high pixel density (1280×768 pixels) and Stripe RGB IPS Panel with 15:9 aspect ratio. LG Display pushed the boundaries of its technology to offer True HD IPS⁺ Display, which is sharper and crisper with color accuracy of sRGB 100 percent to show natural and lifelike images.
Moreover, the Optimus G will be the first smartphone to be equipped with LG Innotek and LG Display’s newly developed Zerogap Touch for touchscreen panels (TSP). Zerogap Touch is thinner than current TSPs and offers the slimmest panel display with no diffused reflection for clearer and sharper visibility, even outdoors. Thanks to the new technology, the thickness of the screen panel has been reduced and the screen itself is much stronger to withstand damage from impact.
Lastly, LG Chem developed a high-density 2,100mAh battery that provides more power capacity and prolonged charging cycles. The new battery technology extended the battery lifespan to 800 cycles at 80 percent charging capabilities, much greater than the lifespan of 500 cycles in regular phone batteries.
Enhanced UX for Productivity and Entertainment
Whether users need functionality or fun in their daily lives, the Optimus G has it all, including a high-resolution 13.0MP camera and unique and differentiated user experience (UX) features, such as:
· Live Zooming allows zooming in and out while viewing a video;
· Dual Screen Dual Play, not only allows mirroring between the smartphone and a TV, it also has the ability to

display different content on each screen. For example, a slide presentation can be displayed on the TV

while the Optimus G shows the accompanying speaking notes;

· QuickMemo, first seen in the Optimus Vu:, allows users to write, draw, or jot a memo directly on the captured

screen with their finger for sharing instantly with others as an attachment or a URL;
· Time Catch Shot allows users to select and save the best shot among the images taken just before the

shutter button is depressed;
· Cheese Shutter takes a photo when a voice command is spoken.
The added UX features are anticipated to provide instant and intuitive productivity to complete tasks beyond simple multitasking.
Innovative and Modern Look
LG maintained its differentiated design philosophy with the Optimus G. The Optimus G is encased in an eye-catching slim body epitomizing timeless beauty that perfectly demonstrates LG’s design philosophy. Zerogap Touch display contributed significantly to the design of the Optimus G as it reduced the thickness of the device enabling Optimus G to fit more comfortably in the hand. And the jet black front display flows smoothly into the body for a seamless look with no gaps.
“We are confident that users will have a superior experience with everything that we’re offering in the Optimus G,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “Optimus G isn’t just another high-performance phone with the latest bells and whistles. It’s a collaboration of some of the best component makers on the planet coming together for a singular cause, to develop a smartphone that stands out in a sea of me-too devices.”
NTT DOCOMO will be the first to unveil a Japanese edition of the Optimus G. The global version of the device will be launched in Korea in September, followed by other markets worldwide.

Key Specifications:
· Chipset: Qualcomm Snapdragon S4 Pro Processor with 1.5GHz Quad-Core CPU, Adreno 320 GPU with 4G LTE
· Operating System: Android 4.0 Ice Cream Sandwich
· Network: 2G / 3G / 4G LTE
· Display: 4.7-inch WXGA True HD IPS⁺ (1280×768 pixels) / 15:9 ratio
· Memory: 32GB
· RAM: 2GB DDR
· Cameras: 13.0MP rear / 1.3MP front
· Battery: 2,100 mAh
· Size: 131.9 x 68.9 x 8.45mm
· Weight: 145g
· Other: Bluetooth 4.0, Wi-Fi, USB2.0 HS, A-GPS, MHL, DLNA, NFC
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LG OPENS GAME WORLD FOR CONVENIENT ACCESS TO WIDE RANGE OF SMART TV GAMES

Intuitive Interface, Magic Remote Compatibility and 3D
Makes for Optimal CINEMA TV Gaming Experience

BERLIN, Aug. 27, 2012 –- LG Electronics (LG) will be unveiling its new Smart TV game portal, Game World, at IFA 2012 in Berlin. Anticipating a new era of downloadable casual 3D games, LG developed Game World exclusively for its CINEMA 3D Smart TV lineup. The portal provides a user-friendly way to search, purchase, and play game apps -– in both 2D and 3D – through an intuitive interface. Many of the games can be played with LG’s Magic Remote or with any third-party game pad.
“Game World is a wonderful source of games -– especially 3D games –- which are suitable for everyone,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “Many popular titles will be available along with games developed exclusively for LG CINEMA 3D Smart TVs. By making the most of the capabilities of LG 3D TVs, Game World will allow us to push the boundaries of 3D gaming and expand the market.”
A simplified user experience begins with the main menu, which prominently displays a menu bar listing four categories -– Featured, Top Chart, New and Genre -– for quick access to the contents. The Featured category comprises some of the hottest games available, including games recommended by LG. Top Chart offers the most popular paid as well as freeware games. The New link lists the most recent games available in Game World while the Genre option gives access to game titles in the following categories: action, adventure, arcade, puzzle, RPG, shooter, simulation, sports, and strategy.
The main menu of Game World also provides a tutorial, with manuals and instructions for playing with a Magic Remote or a game pad. The My Games section links users to all previously purchased games and displays a list of the most frequently played games, making it easy to find the next big hit. The titles available on Game World will consist mainly of family-friendly titles, with most titles being compatible with LG Magic Remote’s gestures and movement capabilities and many also playable in 3D.
Game World will be launched globally in the second half of this year.

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LG LOOKS TO VERTICAL INTEGRATION TO DEVELOP ITS NEXT GENERATION SMARTPHONE

LG Electronics, LG Chem, LG Display, LG Innotek
Collaborate on Most Technologically Advanced Device to Date

SEOUL, Aug. 26 -– The next major smartphone from LG Electronics (LG) will be a as significant for the way it was developed as for its performance and specifications. That’s because LG Electronics and its vertically-integrated sister companies LG Chem, LG Display and LG Innotek developed the device together from the start to include each company’s best technology and innovation to set a new standard in the smartphone market.

As the first Quad-Core LTE smartphone to utilize Qualcomm’s latest Snapdragon™ S4 Pro APQ8064 processor, LG’s upcoming device will not only offer blazing fast performance but also longer battery life, thinner profile, brighter display and a new touchscreen panel technology as a result of the vertically-integrated development process.

LG Chem, Korea’s oldest and largest chemical company and a global innovator in electric car batteries, developed a new battery that offers greater energy capacity without compromising on size and weight. Standard mobile phone batteries have a lifespan of 500 charges in best-case conditions. Utilizing LG Chem’s high-density technology, the battery that was developed for the new flagship smartphone provides more power than other similarly-sized batteries by running 60 percent more efficiently. The new battery has a lifespan of 800 cycles, a first for a mobile device.

Industry leader LG Display’s contribution to the project was in the development of a new mobile display that is clearer than AMOLED displays but requires less power. LG Display’s True HD IPS⁺ Display is sharper than today’s AMOLED displays due to its high pixel density of 320ppi (1280×768 pixels) and Stripe RGB IPS Panel. The new display is capable of generating 470 nits of brightness while consuming 70 percent less power compared when displaying a white background. Furthermore, True HD IPS⁺ Display does not suffer from screen burn-in as AMOLED displays have been known to do.

Partnering with LG Display, solution-provider LG Innotek developed the G2 Touch Hybrid Display after investing significantly to raise its R&D capabilities in touchscreen technology. The G2 Touch Hybrid Display is a unibody unit that eliminates the gap between the glass and the LCD panel as found in traditional touchscreens. As a result, the thickness of LG Innotek’s touchscreen panel was reduced by 30 percent and displays images that seem to “touch” the fingertip without the glass creating a barrier in between.

“Working closely with our affiliate companies allowed us a degree of control that very few smartphone makers have with their component partners,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “Our next smartphone will be a game changer for us because we were able to incorporated all the best-of-best technologies from our sister companies with one single objective in mind -– to give customers the best user experience that we were collectively capable of.”

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LG’S PREMIER PERSONAL SMART TV BRILLIANTLY INTEGRATES DESIGN AND FUNCTION

LG TM2792 Personal TV with CINEMA SCREEN Design
and Smart TV Features Unveiled at IFA 2012

BERLIN, Aug. 26, 2012 -– LG Electronics (LG) unveiled its newest premier TM2792 Personal Smart TV at IFA 2012 in Berlin. The ultimate entertainment platform, the TM2792 allows users to enjoy a vast array of innovative features including LG Smart TV functionality, CINEMA 3D and CINEMA SCREEN Design, while providing amazing picture quality with IPS technology.
The refined aesthetics of the TM2792 are designed to cement LG’s Personal Smart TV as best-in-class. A finalist in the 2012 International Design Excellence Awards (IDEA), the TV is a perfect complement for a sleek, modern interior, and will instantly become a coveted design centerpiece. Adding value to any space, the understated elegance of the CINEMA SCREEN Design minimizes visual distractions with an extremely narrow bezel, providing a captivating viewing experience with optimal comfort. The TM2792 creates the perfect environment for immersive 3D viewing anywhere in the home.
“The TM2792 is an exceptional TV, offering an engaging, cinema-quality viewing experience that allows users to immerse themselves in a vast and customizable world of content,” said J.J. Lee, Executive Vice President and Head of the IT Business Unit of LG Home Entertainment Company. “Our top-of-the-line Personal Smart TV takes entertainment to the next level, whether it’s watching a video recorded on a smartphone, a favorite classic movie or anything else in between.”
SmartShare, the gateway to external devices on the Home Dashboard, allows users to browse and share files with laptops, smartphones and external hard drives. Screen sharing is possible with the Mobile High-Definition Link (MHL) and Intel’s Wireless Display (WiDi). With MHL, users can display photos and play games from their smartphone on the Personal Smart TV while the phone is charging. WiDi makes wireless screen sharing with laptops more convenient than ever and with DLNA and Wi-Fi Direct, content stored on smart devices can easily be accessed and shared.
LG’s widely acclaimed motion and wheel controlled Magic Remote allows easier navigation of content on LG’s user-friendly Home Dashboard. LG offers unlimited access to content via Video on Demand (VOD), 3D World, Game World, LG SmartWorld (LG Apps), and the Social Center. All this content is conveniently accessible via the Home Dashboard, which can be navigated using the Magic Remote or alternatively, with a mouse and keyboard.
In-plane switching (IPS) technology is utilized in the TM2792 Personal Smart TV for an absorbing and highly detailed home entertainment experience. IPS produces more lifelike images, reducing eye fatigue with increased viewing angles. Popular VOD films or family-favorite homemade videos can all be viewed in Full HD quality without any color distortion when viewed sitting, standing, or lying in any position.
The TM2792 comes with LG’s CINEMA 3D technology offering an unmatched level of comfort with lightweight, battery-free glasses that are also certified flicker-free -– further reducing strain on the eyes. 3D Sound Zooming enhances the 3D experience by simulating the movement of sound in correlation to the movement of images on the screen. What’s more, without turning on the PC, users can connect a keyboard and mouse to the Personal Smart TV and navigate the Home Dashboard for a full web-surfing experience.
TM2792 will be offered in European markets starting in September.

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LG TO SHOWCASE VARIETY OF LEADING AUDIO AND VIDEO PRODUCTS WITH ENHANCED CONNECTIVITY AT IFA

LG Challenges the Global Audio Visual Market with a Wide Range of
Smart TV Technologies, Enhanced 3D, and Innovative Designs

BERLIN, Aug. 24, 2012 -– LG Electronics (LG) is set to show off a variety of audio and video products at this year’s IFA tradeshow in Berlin. Following the strategy that gave LG leadership in the 3D TV market, LG is aiming to lead the global audio visual market with its strength not only in 3D and Smart TVs, but also in enhanced smart device compatibility and innovative design.

“LG’s expertise in 3D technologies is being applied to our wide range of audio and video products, which will only help strengthen LG’s leadership in all things 3D,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “LG is in a position to lead rather than follow, recognizing the latest industry trends and responding to what consumers are looking for by offering a whole new breed of peripheral devices.”

The Most Comprehensive 3D Sound Home Theater System
The BH9520TW is a 3D home theater system with four towering 9.1 3D speakers pumping out an immersive and multidirectional 3D sound designed to deliver powerful acoustics reminiscent of a high fidelity cinema or a grand opera house. The system is equipped with a 360 degree Reflector and an array of imbedded 3D sound technologies. LG’s 3D Sound Zooming technology synchronizes sound output with the location and movement of on-screen objects displayed on a 3D TV. The BH9520TW comes equipped with built-in Smart TV functions, giving viewers instant access to LG’s expansive Smart TV ecosystem comprised of a wealth of content apps. Content access is further enhanced through a number of connectivity features, such as Bluetooth, USB and Wi-Fi. The addition of SIMPLINK elevates user convenience allowing viewers to control the home theater system through a single TV remote control or remote control app that is available for both Android and iOS smartphones.

A Versatile Soundbar Audio System
The NB3520A is a compact soundbar audio system with wireless subwoofer offering rich and deep bass and adding a sense of realism to the home theatre experience. Thanks to LG’s 3D surround processor technology, it also offers realistic 3D surround sound. Its attractive simple and slim design integrates well into the modern home and its wall bracket makes mounting a simple task. The audio system includes an active subwoofer connected wirelessly over Wi-Fi, removing the hassle of cables. With Bluetooth connectivity, streaming music from smart devices such as smartphones or tablets to the soundbar is a straight-forward process. A USB port is also available for connecting portable music players.

Taking Ordinary TV to the Next Level
The SP820 is a Smart TV Upgrader that turns any ordinary TV into a Smart TV. It enables instant access to an extensive collection of content and apps, significantly upgrading the home entertainment experience. The SP820 also comes with LG’s Magic Remote making it easier to navigate through the numerous smart features, contents and apps. The SP820 is equipped with a wide array of connectivity features, including Wi-Fi Direct™, which wirelessly connect the SP820 to external devices. These advanced multimedia and technical features are housed in an equally impressive casing with a sleek, ultra-premium design. The SP820’s shell was developed with high quality resin, molded for a sophisticated and distinctive look that will fit seamlessly into any interior.

Blu-ray^TM Players with Hybrid Functionality
The HR929S and HR929D Blu-ray^TM players offer HD Broadcasting reception and recording as well as Smart TV functionality. Equipped with HD tuners, these two Bluray^TM players can display high quality digital broadcast as well as record on internal or external storage devices. Wi-Fi Direct™ and DLNA give users access to multimedia content stored on other devices such as notebooks, personal computers, and smartphones. These players offer convenient access to premium VoD and applications from the LG App Store.

A Multimedia Entertainment Hub
The BP620 Smart Blu-ray™ Disc Player has received rave reviews from industry publications for a reason. The BP620 takes the multimedia experience to a whole new level with imbedded Smart TV functions and wireless connectivity to external devices. The BP620 offers convenient access to premium VoD and applications from the LG App Store.

Docking Speaker with AirPlay and Intuitive Interface
Optimized for Apple’s mobile products, the ND8520 features AirPlay technology, enabling users to share their iTunes music collection throughout the home on compatible devices via Wi-Fi. The simple touch interface not only lets users control all of the speaker functions, but also music libraries stored on external devices. For additional connectivity, the ND8520 includes a USB port that supports MP3 and WMA playback. All these elements can be controlled using the speaker’s own remote control or with LG’s Bluetooth application for smartphones. The eye-catching ND8520 delivers impressive sound from its compact 2.1 channel 80W speaker, generating strong bass with its built-in woofer.

In addition to the ND8520, LG is also introducing the ND5520, which can wirelessly stream audio from both Apple and Android devices. Rounding out LG’s docking speaker range are the ND4520 and ND3520, offering the smart device generation a greater variety of technically superb connective speaker systems with innovative features.

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LG CINEMA 3D SMART TV LEADS REVOLUTION IN TV INDUSTRY WITH BREAKTHROUGH TECHNOLOGIES

FPR Technology, Smart TV Features and Innovative CINEMA SCREEN Design
Contribute to Make LG’s CINEMA 3D Smart TV Critical and Commercial Success

SEOUL, Aug. 23, 2012 -– Rarely is a technology trend so pronounced that it has the power to shift buying habits of an entire world. Light bulbs led to the extinction of oil lamps, music on convenient cassette tapes contributed to the demise of vinyl records, and smartphones managed to demolish the PDA industry in the new millennium.
LG Electronics (LG) is currently in a similar position historically. In the span of only 18 months, LG has turned the TV industry on its head with the introduction of 3D Smart TVs featuring a newfangled technology called Film Patterned Retarder (FPR), which challenged the popular 3D TV technology at the time that relied on shutter glasses (SG). Unlike SG 3D TVs, LG’s CINEMA 3D Smart TVs do not require heavy and bulky glasses that need regular recharging because LG’s 3D TVs use inexpensive and light-weight, flicker-free glasses identical to those worn at movie theaters.
As the competing 3D technologies fought for consumer acceptance, the awareness of 3D products and the volume of 3D content grew. With popular 3D movies available on DVD, there was now a strong reason to upgrade to a 3D Smart TV, especially for families with children. According to market research company, DisplaySearch, sales of 3D TVs are anticipated to reach around 25 million units this year.
In addition to being more comfortable and flicker-free, LG’s 3D Smart TVs also produces less crosstalk, allowing for extended use without headaches. With such a clear advantage in comfort over competitors’ models, LG CINEMA 3D Smart TV began to receive more and more positive reviews from leading media outlets, building up product leadership and visibility in the 3D TV market. The tide had begun to turn in favor of FPR.

This year, LG will further strengthening its position in the 3D market by making a greater percentage of its total TV products 3D-capable. LG also introduced CINEMA SCREEN design which reduced the 3D Smart TV’s bezel to to a negligible level and increased the size of its largest TV to 84 inches, able to display an amazing 8 million pixels. LG also reached out to the influential gaming community with an annual event, LG CINEMA 3D Game Festival.
The combination of Smart TV features, abundant 3D content and easy-to-use User Experience (UX) and User Interface (UI), such as Home Dashboard and intuitive Magic Remote have helped LG to meet the needs of consumers who have always needed a strong reason to upgrade their TVs.
Here is just a short list of the recent accolades LG CINEMA 3D Smart TV has received to date from influential consumer magazines:
Which? (UK): Selected LG’s 47-inch CINEMA 3D Smart TV (47LM860) as a Best Buy product with excellent HD picture quality and superior sound as well as the well thought-out Magic Remote.
CNET: Awarded Editor’s Choice designation to LG’s 55-inch CINEMA 3D Smart TV (55LM9600) and 42-inch CINEMA 3D Smart TV (42LM660T). Noting the excellent 3D performance, CNET said LG’s products were the best passive 3D TV on the market. Commenting on the 42-inch CINEMA 3D Smart TV, CNET UK praised “its sumptuous design, excellent Smart TV features, top-notch 3D support and pristine HD images.”
Digital Trends (USA): Gave CINEMA 3D Smart TV (55LM6700) 9 out of 10 stars and an Editor’s Choice designation.

HiVi (Japan): Leading Japanese AV magazine, HiVi, and top Japanese daily, Nikkei, wrote glowingly of LG CINEMA 3D Smart TVs, a rarity in a country that is historically challenging for foreign TV brands.
LG’s CINEMA 3D Smart TV will be on display in Hall 11.2 of Messe Berlin during IFA 2012 along with other LG Home Entertainment products.
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LG LAUNCHES WORLD’S FIRST 84-INCH UD 3D TV WITH UNPARALLEL PICTURE QUALITY

Breaking New Ground in Home Entertainment with 4K Ultra Definition,
Industry-leading 3D Technology and Smart TV Features

SEOUL, Aug. 22, 2012 -– LG Electronics (LG) today introduced the world’s first 84-inch Ultra Definition (UD) 3D TV in the Korean market. LG’s UD 3D TV is the company’s response to growing consumer demand for larger, more immersive home TVs with greater functionality. The UD 3D TV introduces a number of new smart features with the aim of providing greater convenience and simpler interaction.

“The 4K display market is still in its infancy but it was important for LG to claim a stake in this space,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company, “LG’s UD 3D TV represents a whole new level of home viewing experience because it offers every advanced technology we currently have to offer.”

LG UD 3D TV boasts astonishing picture quality with 8 million pixels per frame, four times the resolution (3840×2160) of existing Full HD TV panels, due in large part to LG’s advanced Triple XD Engine. The additional Resolution Upscaler Plus allows images from external sources such as hard drives and user-generated content websites to be rendered in higher detail.

Bringing this exciting new experience to the 3D entertainment arena, LG has equipped its UD 3D TV with CINEMA 3D technology to ensure the impressively large display provides the most immersive viewing experience possible. 3D Depth Control allows viewers to fine-tune the “distance” between near and far objects on the screen for a custom 3D experience. The 3D Sound Zooming feature then analyzes the on-screen objects to generate sound according to their location and movement.

LG’s newest Magic Remote allows users to intuitively access and navigate the Home Dashboard. LG’s Smart TV ecosystem now includes approximately 1,400 apps and access to a growing community of premium content services such as 3D World with a wide array of movies and games. Even more media content can be accessed via portable devices such as laptops, mobile phones, tablets and flash memory drives using Smart Share Plus. The imbedded 2D to 3D conversion engine expands the availability of 3D content and Dual Play takes head-to-head game play to a whole new level by allowing opponents to simultaneously see different images on the same screen. With Dual Play, split-screen gaming is a thing of the past.

LG’s UD 3D TV also features a 2.2 Speaker System consisting of two 10W speakers and two 15W woofers, which reinforce the sound to produce a lush audio experience that perfectly complements the extraordinary visuals produced by the massive screen, creating a theater-like experience in the home.

LG’s 84-inch UD 3D TV will roll-out in North America, Europe, Asia, and Latin America starting in September. Visitors to IFA 2012 will be able to experience the TV for themselves at the LG Electronics stand in Hall 11.2 of Messe Berlin.

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LG ANNOUNCES GLOBAL AVAILABILITY OF OPTIMUS VU:

Front and 15-degree views of LG Optimus Vu:

Largest LG Smartphone to Be Launched in

Europe, Asia, Middle East/Africa and Latin America

SEOUL, Aug. 20, 2012 -– On the heels of its successful debut in Korea and Japan, the Optimus Vu: will make its global debut starting in select markets in Europe, Asia, Middle East/Africa and Latin America starting in September. With the world’s first 5-inch 4:3 aspect ratio display, the Optimus Vu: blurs the line between traditional tablets and smartphones for a truly unique smart device experience.

Since its March debut in Korea, the Optimus Vu: has sold over 500,000 units, demonstrating public acceptance of its form-factor. The reception the device received in Korea prompted LG to launch the Optimus Vu: in Japan this month, where it has also been received positively by Japanese consumers.
For the global roll-out, the Optimus Vu: will be equipped with NVIDIA^® Tegra^® 3 mobile processor, the fast 4-PLUS-1™ Quad-Core with the fifth battery-saver core, that offers a superb balance of performance and power requirements. Four cores are used for high performance tasks such as games and multitasking. For voice call, email, music, and video playback, only the fifth core is enabled.

When paired with the high-resolution 5-inch, 4:3 ratio IPS display, the Optimus Vu: becomes something special –- a device that’s both pocketable and spacious. The Optimus Vu: will come with an upgraded version of QuickMemo™ and Notebook, two features which make great use of the large display real estate.
“The different form factor makes Optimus Vu: unique even in the 5-inch smartphone category which we expect will catch on once they become more widely available,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company.

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LG Newsroom