Optimus 4X HD Includes LG’s New UX and Other Exclusive Features

SEOUL, June 11, 2012 -– LG today announced that its first Quad-Core smartphone, the Optimus 4X HD, is now available for purchase in Europe. Since its introduction at the Mobile World Congress in February this year, the retail availability of the Optimus 4X HD has been eagerly anticipated. German customers will be the first to experience the power of Optimus 4X HD, followed by the Netherlands, Sweden, United Kingdom and Italy. The rest of the region, along with Asia, CIS, South and Central America will receive LG’s fastest smartphone in the weeks and months ahead.

With its high performance and stylish design, the Optimus 4X HD raises the bar significantly for competitors to match. Featuring NVIDIA’s 4-PLUS-1™ Quad-Core mobile processor, Tegra^® 3, the Optimus 4X HD boasts of unparalleled performance and speed. Tegra^® 3 automatically activates all four cores when a maximum power is needed but defaults to the fifth, battery-saver core when less power is required, such as during standby mode or music playback mode. And via the exclusive Eco-Mode application which will be provided with the software upgrade, users to manually shut down any of the Tegra 3’s cores for even more control over power consumption and performance. What’s more, with a 2,150mAh battery — the largest among Quad-Core smartphones — and proprietary SiO+ technology, the battery in the Optimus 4X HD is able hold a greater charge without adding bulk to the clean lines of the smartphone.
The 4.7-inch True HD IPS display on the Optimus 4X HD offers a superior high-clarity viewing experience with a resolution of 1280 x 720. Additionally, the 16:9 ratio allows for viewing more information at a glance and the device’s high pixel density of 313ppi and Stripe RGB IPS Panel offers sharper and crisper text. The Optimus 4X HD provides white background for the e-mail and message screen that users frequently use and True HD IPS allows for more accurate reproduction of white that enhances readability.

“The Optimus 4X HD is fast but speed alone isn’t what makes this smartphone so great,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “Differentiated User Experience and exclusive features LG engi-neers have developed for this device set this phone apart as much as it’s Tegra 3 brain. With Optimus 4X HD, we’ve set the bar quite high for the industry and the competition.”

The Optimus 4X HD boasts LG’s new User Experience (UX), Optimus UI 3.0, which includes QuickMemo^TM. QuickMemo^TM allows users the ability to instantly jot memos or notes from any screen, without having to open a separate application. The Optimus 4X HD also comes with Media Plex^TM, which combines a range of functions to enhance image and video playback such as Fingertip Seek and Live Zooming. Media Plex^TM also includes Time Catch Shot which allows one to select and save the best shot among the images taken just before the shutter button is depressed.
Tom’s Hardware, a global publication specializing in consumer electronics, selected Optimus 4X HD as one of the most innovative products at this year’s Mobile World Congress. For a video demonstration of LG’s most advanced smartphone, please visit http://2url.kr/cmj.
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Vanity Fair UK Teams Up with LG to Introduce
New Design Philosophy for Mobile Devices

SEOUL, June 8, 2012 –- LG Electronics (LG) today unveiled an exclusive collaboration with Vanity Fair UK and British celebrity fashion photographer Ralph John Perou to bring to life L-Style, the brand’s new design identity, for style connoisseurs with an eye for great technology.

An established portrait music and fashion photographer who has worked with personalities such as Katy Perry, Justin Timberlake and Helen Mirren, Perou helmed the style-meets-technology photo shoot that is to be featured in the July issue of the magazine. The series of black and white photographs showcases models in various poses with LG’s newest Optimus L-Series smartphones, illustrating the five elements of L-Style: Modern Square Style, Harmonized Design Contrast, Floating Mass Technology, Seamless Layout and Sensuous Slim Shape.

The artistic concept behind the pictorial spread was jointly created by LG, Vanity Fair and Perou. LG and Vanity Fair each brought ideas on how technology and fashion can be best represented during the shoot while Perou married the two together seamlessly with his passion and creativity.

The models for the pictorial spread come from diverse backgrounds, from dancers to makeup artists to neuroscientists but are chosen for one unifying factor –- their effortless and strong sense of style, much like the audience the LG Optimus L-Series is tailored for.

“People think photographers are only interested in how things look but personally, I want everything to ‘work’ as well as ‘wow,’” said Perou. “So it was great to be involved in this style and substance collaboration of LG and Vanity Fair. We deliberately chose intelligent, beautiful, vibrant people to photograph to reflect the exciting, sleek, tech-loaded phones.”

“LG is thrilled to be collaborating with Vanity Fair UK and Perou on this campaign,” said Brian Na, Executive Vice President and Head of Global Sales and Marketing for LG Mobile Communications Company. “Our main goal is to evangelize the essence of L-Style to style connoisseurs across the UK and we could not have asked for better partners in this regard.”

The LG Optimus L-Series is designed for fashion-forward consumers who are keen to express their taste and style with their mobile devices. The series comprises three smartphones: L3 and L7 which were launched earlier this year and L5 which will be available in the second half.

For a look behind the scenes go to: http://bit.ly/KDaGOH.

 

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Company on Track to Offer LTE Smartphones in 20 Countries by Year’s End

SEOUL, May 28, 2012 -– Global sales of LG Electronics’ LTE smartphones have reached three million units, positioning it among the frontrunners in the competitive LTE market. Achieving the three million sales mark in the nascent LTE market confirmation of LG’s smartphone strategy and speaks of the company’s success in meeting the needs of customers in North America, Korea and Japan. LG will be significantly expanding its LTE leadership in 2012 as the number of countries offering LTE smartphones from LG expands from 10 to 20 markets by the end of the year.

LG’s offering of LTE smartphones to date include:

– Revolution^TM by LG — LG’s first LTE model released in May 2011.
– LG Optimus LTE –- The world’s first HD LTE smartphone was launched in October 2011 and exceeded sales

of one million units within the first 100 days, making it the most popular LTE-capable phone in a highly

competitive market at the start of the year.
– LG Optimus Vu: –- Launched in Korea in February 2012, the Optimus Vu: with its 5-inch IPS display and 4:3

aspect ratio offers a unique viewing experience. At 8.5mm, the Optimus Vu: is the slimmest LTE phone

currently on the market.
– LG Optimus LTE Tag -– This smartphone offers Tag+, a unique feature which uses Near Field Communication

(NFC) to interact with special stickers that change the phone’s settings automatically.
– LG Optimus LTE II –- The latest in the series and the world’s first LTE smartphone with 2 GB RAM.

“Reaching the three million milestone this early in LTE’s global roll-out is a strong sign that customers are on board with our LTE strategy,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “Improving the user experience is at the core of LG’s vision and we’ll continue to take leadership in the LTE market by offering features that offer clear customer benefits.”

According to a report by Jefferies & Company, LG is the global leader in LTE patents with ownership of 23 percent of approximately 1,400 LTE patents filed worldwide worth almost USD 8 billion. LG demonstrated the world’s first LTE technology in 2007, developed the world’s first LTE modem chipset in 2008, introduced the world’s fastest LTE technology in 2010 and conducted the world’s first video phone call on a LTE network in 2011.

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With 2GB RAM and Maximum Battery Efficiency,
Optimus LTE II Boosts LG’s LTE Footprint

SEOUL, May 17, 2012 –- The Optimus LTE II from LG Electronics (LG), the world’s first smartphone offering 2GB RAM for optimal LTE connectivity, speed and stability, will be available in Korea starting this week, the company announced today.

The Optimus LTE II’s 2GB DDR RAM, offering an optimal environment for multitasking and running large applications, blurs the line even more between smartphones and portable computers such as laptops and netbooks. The device’s 4.7-inch True HD IPS display is a bright 550 nits with a resolution of 1280 x 720 pixels. The Dual-Core Qual-comm one-chip solution incorporates both the LTE modem and Application Processor (AP) for advanced power efficiency.

LG sets a new ceiling for smartphones with a removable 2,150mAh battery that is the largest currently available on a LTE smartphone in the 4- to 5-inch display category.

“The Optimus LTE II is the most powerful smartphone technology currently available in Korea,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “With a faster LTE network, the barrier for downloading and running very large applications is no longer a significant one for many customers, which is why LG saw a need for more RAM on high-end smartphones.”

The LG Optimus LTE II also offers various innovative features to maximize the user experience. The advanced camera in the Optimus LTE II comes with a powerful new feature that allows users to select the best shot among multiple images take just before the shutter button is depressed. Users never again have to miss out on capturing that once-in-a-lifetime moment. And the Voice Shutter feature allows users to take photos using only their voice, elimination the camera shake that often occurs when pressing the shutter.

The new User Interface (UI) on Optimus LTE II offers a diverse range of convenient features such as face recognition unlocking, widget size control and easy-to-organize folder management. Furthermore, Optimus LTE II comes with the Quick Memo^TM fea-ture which first debuted on the Optimus Vu: that allows for quick note-taking from any screen without opening a separate application.

Users will also benefit from the most current Android 4.0 OS (Ice Cream Sandwich) on the Optimus LTE II, the first smartphone from LG in Korea to offer this operating system. With the smarter and faster ICS OS, users can enjoy a more advanced multitasking experience.

Another innovative feature only available for Opitmus LTE II is the optional magnetic induction wireless charging system, sold separately. The smartphone can be recharged by placing the device on the wireless battery charging pad. The system has been recognized by the Wireless Power Consortium with its “Qi” (pronounced chee) logo, assuring interoperability with all other Qi devices.

The Optimus LTE II is available through all three Korean carriers this week. Availability in markets outside of Korea will be announced at a future date.

Key Specifications:
• Chipset: 1.5GHz Dual-Core (Qualcomm MSM8960)
• Display: 4.7-inch True HD IPS Display (1280 x 720)
Memory: 2GB DDR RAM, 16GB Internal Storage,
Micro SD support (up to 32GB)
• Camera: 8MP rear-facing, 1.3MP front-facing
• OS: Android 4.0 Ice Cream Sandwich
• Battery: 2,150 mAh SiO+, Wireless Charging Support Available
• Others:  Wi-Fi (802.11 a/b/g/n), Bluetooth 4.0 LE, MHL, NFC,
USB 2.0 HS, DLNA

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New User Interface Makes the LG Smartphone Experience

Faster, Simpler, More Convenient 

SEOUL, May 16, 2012 -– LG Electronics (LG) is introducing a new User Interface (UI) for its newest Android Ice Cream Sandwich devices, aptly named Optimus UI 3.0. Optimus UI 3.0 brings with it an array of enhanced key features, including Quick Memo™ and unique unlock functions, among other new features and functions aimed at improving LG smartphone experience.

“With smartphone hardware becoming more and more similar, it’s important for manufacturers to differentiate their products from the competition through the user interface,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “Both carriers and customers tell us that they want LG phones to look and feel unique and the UI plays a big part in that. LG is really going to push the boundaries of what is possible in user interfaces starting with Optimus UI 3.0.”

Optimus UI 3.0 is designed with convenience and speed in mind. A powerful memo function called Quick Memo™ enables users to jot notes on the screen using a finger. Quick Memo™ in Optimus UI 3.0 allows users to share their thoughts through social networks, text messages and e-mails more conveniently than ever before.

Other new features include:

— the ability to unlock the phone by dragging anywhere on the screen;

— a new Pattern Lock that allows users to preset the most frequently used function,

such as the camera, which automatically opens once the phone is unlocked;
— a simpler version of Optimus UI 3.0 for new smartphone users which organizes the main applications so that

they are the easiest to access;

— a new Voice Shutter that allows users to capture photos using only voice commands;

— a special camera feature that enables users to pick up the best shot among multiple images including the

moment just before the shutter button is depressed;

— an Icon Customizer that provides an additional level of personalization by allowing users to set their own

photos as icons and shortcut images;

— the addition of a Download category to the menu for easier organization.

Optimus UI 3.0 will debut on the LG Optimus LTE II launching this week in Korea, followed by LG Optimus 4X HD in June.

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LG Optimus 4X HD with Advanced User Experience (UX) Offers
Fast Performance, Superb IPS Display and Biggest Battery in its Class

SEOUL, May 15, 2012 –- LG announced that the Optimus 4X HD, which was first introduced at Mobile World Congress (MWC) in February, will be available next month in key markets starting in Western Europe.

Beyond the fast NVIDIA Tegra 3 processor, LG’s latest Android 4.0 device boasts the biggest battery among Quad-Core smartphones at 2,150mAh and a superb high resolution viewing experience with in the 4.7-inch True HD IPS display. Since MWC, the Optimus 4X HD has been upgraded with new SiO+ battery technology, Quick MemoTM to enhance productivity and Media Plex^TM for an advanced multimedia experience.

The Optimus 4X HD is fitted with NVIDIA’s 4-PLUS-1™ Quad-Core mobile processor, the Tegra^® 3, which utilizes a fifth core for the best power efficiency and outstanding performance. For maximum performance, Tegra^® 3 runs on all four cores but when in standby mode the processor defaults to the fifth, battery-saver core. In a future upgrade, LG will introduce Eco-Mode specifically for the Optimus 4X HD which will allow users to manually shut down any of the Tegra 3’s cores for even more control over power consumption and performance.

The removable 2,150mAh battery utilizes advanced SiO+ technology to provide higher energy density for more power and longer run times without adding bulk to the phone’s already svelte form factor.

“Beyond the fast processor, superb display and largest-in-class battery, the Optimus 4X HD is the first LG smartphone to feature the new User Experience (UX),” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “As the smartphone segment consolidates even further, it’s becoming more and more apparent that both great software and great hardware are crucial to stay on top of the game. LG intends to be a strong contender in both areas and the Optimus 4X HD is our proof.”

One of the new UX features in the Optimus 4X HD is Quick Memo^TM, which first appeared in the Optimus Vu:. Quick MemoTM is not an app but is integrated into the operating system of the Optimus 4X HD so that it can be activated within any application, including games or video players. It gives one the ability to jot memos or notes over a screen image for saving or sharing with others. The version of Quick Memo^TM found on the Optimus 4X HD is a newer version that allows URLs imbedded in memos to directly connect to web pages.

Media Plex ^TM is the newest addition to the Optimus 4X HD. This is a collection of software features that take image and video playback on the smartphone to a level that until now was only possible on a PC or laptop. Some of the innovative features offered by Media Plex ^TM include:

• Fingertip Seek that shows a preview of any video frame simply by touching the progress bar;
• Live Zooming which allows viewers to zoom in and out by pinching during video playback;
• Video Speed Control for precise control of the playback speed of a video;
• Thumbnail List Play which enables users to view thumbnails of videos playing while watching another video full screen.

 

The advanced 8.0MP BSI (backside illumination) sensor camera of the Optimus 4X HD comes with a powerful new feature that allows users to select and save the best shot among the images taken just before pressing the shutter button.

And with MHL (Mobile High Definition Link) and DLNA (Digital Living Network Alliance), there are multiple ways to connect the phone to TVs and other devices in the home.

The Optimus 4X HD will be rolled out in Europe followed by countries in Asia, CIS, South and Central America in the coming months.

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