LG Advances B2B Ventures With Cutting-Edge Lighthouse Factory Expertise

Company Expands Smart Factory Business
Based on AI Technology and Automation Solutions

SEOUL, Mar. 13, 2024 — LG Electronics (LG) is expanding its B2B business area and making significant strides into the global smart factory market by capitalizing on its expertise in constructing and operating intelligent autonomous factories.

Earlier this year, LG established the Smart Factory Business Division within its Production engineering Research Institute (PRI) and initiated the commercialization of its intangible assets, including smart factory construction technology and operational solutions. These innovations will be highlighted at MODEX 2024, the premier supply chain experience trade show, held in Atlanta, Georgia, USA.

LG’s smart factory business not only delivers production automation solutions but also incorporates AI-driven production planning, operations and the Digital Twin solution. The company aims to enhance customers’ manufacturing competitiveness by offering optimal solutions across all stages, from factory planning and design to construction and operation. Additionally, continuous improvement consulting services for factory upgrades will be available.

Aligned with LG’s vision of achieving a revenue of KRW 100 trillion by 2030, with the B2B sector targeting revenue exceeding KRW 40 trillion, the smart factory business serves as a cornerstone for LG’s B2B expansion. This endeavor is part of LG’s strategic focus on three key areas for future growth: accelerating non-hardware business models, expanding B2B businesses and developing new business domains.

Experienced in various aspects of the smart factory business, LG boasts extensive manufacturing expertise across diverse sectors such as home appliances, air solutions, TVs, vehicle components and robotics. What’s more, the company provides cutting-edge equipment and communication technologies, including big data-enabled integrated monitoring systems and predictive quality evaluation systems.

In addition to its manufacturing prowess, LG has secured essential digital technologies for building automated processes, including AI, big data and the Internet of Things (IoT). The company has also developed an intelligent production system where deep learning-enabled robots execute tasks guided by the company’s Digital Twin solution. This solution simulates actual machinery, equipment and logistics systems in a virtual environment, facilitating smooth integration and optimization of manufacturing processes.

These accomplishments have earned LG recognition for possessing world-class smart factory technology, encompassing hardware, software and automation solutions. Notably, the LG Smart Park in Changwon and the Tennessee factory in the USA were selected as Lighthouse Factories by the World Economic Forum.

With these capabilities, LG strengthens collaboration with various partners to expand the smart factory ecosystem. Following the signing of an MOU with LS ELECTRIC for the “Establishment of Smart Factory Business Cooperation System and Mutual Benefit Enhancement,” LG is forming unions with numerous global partners to advance smart factory technology through cloud and data analysis.

“In light of LG’s robust portfolio of smart factory solutions, we are committed to partnering with customers throughout their manufacturing journey by delivering optimal solutions across all stages, from planning and design to construction and operation,” stated Song Shi-yong, head of LG Electronics’ Smart Factory Business Division. He further elaborated on plans to introduce a Total Factory Offering System, which will provide a comprehensive solution in collaboration with LG and its global partners.

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LG Makes Strategic Investment in Bear Robotics

Company Aims to Lead Shift to Software-Defined Robotics

SEOUL, Mar. 12, 2024 — LG Electronics (LG) is making a strategic investment move to expedite the advancement of its capabilities in service robotics, a key new business area of the company.

LG has executed a stock purchase agreement to acquire a stake in Bear Robotics, a prominent Silicon Valley-based startup specializing in AI-driven autonomous service robots, through an investment of USD 60 million.

Rather than seeking short-term returns, this strategic investment is aimed at bolstering LG’s portfolio for long-term growth. Upon closing the stock purchase, the company will hold the largest portion of shares in Bear Robotics on a single-shareholder basis.

At CES 2024, LG’s CEO William Cho had discussed such potential equity investments, stating, “In the service robotics market, we’re focusing primarily on areas such as delivery and logistics. However, we are carefully considering future directions, keeping open the possibility of equity investments or mergers and acquisitions.”

Founded in 2017 under the leadership of CEO John Ha, a former Senior Software Engineer and Technical Lead at Google, Bear Robotics has gained recognition for its AI-powered indoor delivery robots catering to markets in the United States, South Korea and Japan. The company boasts a team of skilled engineers, including its co-founder and CTO, with backgrounds in prominent tech companies. Notably, Bear Robotics is drawing attention for its expertise in platformizing service robotics software, robot fleet management technology and cloud-based control solutions.

Leading the Shift to Software-Defined Robotics and Enhancing Synergy in Robot Business

LG is preparing for a transition towards Software-defined Robotics (SDR), a shift from hardware to software emphasis, similar to what has been observed in the mobility industry. In anticipation of future growth, the company is committed to developing scalable service robots on an open architecture software platform so that it may cater to a variety of environments, recognizing the critical importance of standardizing AI-based autonomous robot platforms. With this understanding, LG views this strategic investment as a pivotal opportunity to propel its robot business capabilities.

With years of experience in the robot business, LG has accumulated expertise in deploying robot solutions across various commercial spaces such as airports, hotels, restaurants, hospitals, retail stores, museums, smart warehouses and golf courses. LG operates a facility dedicated to the production of service robots at the LG Future Park in Gumi and boasts world-class capabilities in management of quality, supply chain and customer services.

By combining Bear Robotics’ world-class R&D talents and software platform expertise with its own strengths, LG aims to spearhead efforts in standardizing robot platforms to significantly reduce market-entry costs, thereby enhancing operational efficiency and fostering synergies. “Just as Android revolutionized the smartphone era, standardized open platforms are essential for the activation of the robot market,” remarked Bear Robotics CEO John Ha.

Charting a Course for Future Growth in the Service Robotics Market

In recent years, LG has strategically reallocated resources towards high-growth sectors for the future, aligning with market dynamics and the strategic significance of its business models. The investment in Bear Robotics epitomizes LG’s dedication in accelerating the advancement of its service robot sector, a pivotal component of its future growth strategy.

LG has been nurturing its robot business as one of its future core pillars. From the deployment of guide robots at Incheon International Airport in 2017, it has progressively introduced tailored solutions for diverse commercial settings, encompassing delivery and disinfection functionalities. Since the preceding year, LG has actively pursued expansion into international markets including the United States, Japan and Southeast Asia.

The service robotics market is expected to experience rapid growth, propelled by the rapid advancement of technologies such as AI and communication. On a global scale, the market is anticipated to grow from USD 36.2 billion in 2021 to USD 103.3 billion by 2026.

Last year, LG unveiled its Future Vision 2030, outlining its goal of evolving into a Smart Life Solution Company that can seamlessly connect and expand customer experiences across various domains, including home, commercial, mobility and virtual spaces. Aligned with this vision, LG aims to achieve the ‘Triple Seven’ goal: an average growth rate and operating profit of seven percent or more, alongside an enterprise value translating into an EBITDA ratio of seven.

“As the service robot market enters a period of growth, this equity investment will significantly contribute to securing a ‘Winning Competitive-edge’ for the company,” emphasized Lee Sam-soo, chief strategy officer at LG Electronics. “From a mid- to long-term perspective, we will seek to develop our robot business into a new growth engine, exploring various opportunities through the integration of cutting-edge technologies such as Embodied AI and robotic manipulation.”

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LG Showcases Latest Innovative HVAC Solutions at MCE 2024

At Europe’s Largest HVAC Exhibition, Company Introduces Highly Energy-Efficient
Residential and Commercial Solutions Designed to Deliver Optimal Indoor Comfort

SEOUL, Mar. 11, 2024 — LG Electronics (LG) is presenting its latest heating, ventilation and air conditioning (HVAC) solutions at Mostra Convegno Expocomfort (MCE) 2024 in Milan, Italy, from March 12-15. LG’s booth will showcase the company’s energy-efficient HVAC solutions for home and business, including the new DUALCOOL™ residential air conditioner indoor unit that provides a year-round pleasant indoor environment, residential heat pump solutions and commercial hydronic solutions employing low-Global Warming Potential (GWP) refrigerants.

New Residential Air Conditioners With Comfortable Air Flow
In the Home Gallery section of the booth’s Residential Zone, visitors can see for themselves what is so special about LG’s new DUALCOOL residential air conditioner with ‘interior fit’ design.

LG’s air conditioner is equipped with a comfort-enhancing Soft Air™ function, which provides customized and a soothing, indirect breeze, and an innovative DUAL Vane™ system, sending warm or cool air in multiple directions to deliver fast and effective temperature control for a favorable indoor environment. Engineered for the European market, the DUALCOOL leverages the state-of-the-art DUAL Inverter Heat Pump Compressor™ to deliver efficient heating and cooling. Another feature designed to reduce energy consumption is the kW Manager™, which lets users set electricity-usage targets and monitor the air conditioner’s estimated electricity usage via the ThinQ™ app.

Also on display in the Residential Zone, the stylish ARTCOOL Gallery™ air conditioner can be personalized by selecting beautiful images or dynamic content (using the ThinQ app) to display on its bright LCD screen, which is bordered by a simple yet sophisticated frame.

Residential HVAC Solutions for Diverse Installation Environments and Lifestyles
The Air-to-Air Residential Solution area of LG’s booth offers up a wide selection of solutions from the Multi Split lineup, including the new wall-mounted DUALCOOL residential air conditioner and several indoor units that can be adapted for diverse installation environments and lifestyles. Additionally, visitors can check out the company’s residential Variable Refrigerant Flow (VRF) solution for residential applications such as Multi V™ S combined with Hydro Kit (Integrated Water Tank). This seamlessly integrated innovation provides stable heating, cooling and hot-water supply.

In the Air-to-Water Residential Solution section, the spotlight is on the LG Therma V™ R290 Monobloc air-to-water heat pump (AWHP) and an array of medium- and large-size heating solutions. Ideal for use in single-family residential dwellings, the R290 Monobloc matches strong performance with an equally strong design – one that incorporates an elegant and wavy grille finished in matte black. Among the various indoor and outdoor units on display in the Air-to-Water Residential Solution section are the Control Unit, Combi Unit and Hydro Unit – a diverse lineup that is compatible with R290 Monobloc, demonstrating LG’s unmatched ability to provide solutions for diverse installation environments. Moreover, the high-efficiency heat pump solutions are available in various capacities to meet the needs of both new and existing residential properties, including multi-family dwellings.

Home Energy Platform for a More Sustainable Solution
Inside the Air-to-Water Residential Solution section of the booth, visitors can learn how LG’s Home Energy Platform can create a more sustainable solution for home. An extensive energy solution that brings together the LG Therma V R290 Monobloc and the Energy Storage System (ESS), the Home Energy Platform streamlines HVAC and energy management, and can help shrink a household’s carbon footprint.¹ Moreover, the heat pumps can significantly reduce carbon emissions when coupled with renewable energy sources such as solar.² The ESS offers innovative ways to improve the efficiency of renewable energy usage in the home, and functions as a back-up power source if electricity supply is interrupted. Furthermore, the Home Energy Platform is compatible with LG ThinQ Energy,³ an extensive feature of LG ThinQ app, enabling users to monitor energy storage consumption and control their smart appliances and HVAC systems from their smartphones.

Advanced Hydronic Solutions Headlined by the Multi V™ i
In the Commercial Zone, the focus is on advanced hydronic solutions like the Multi V i, Inverter Scroll Chiller and select Hydro Kit lineups. The Multi V i leverages LG’s AI Engine to deliver AI Smart Care, which uses spatial and situational learning to help reduce daily energy consumption. Consistent thermal conditions are essential to accommodate optimal temperature preferences and ensure user safety and peak performance. The AI Indoor Space Care automatically adjusts the indoor environment in response to actual conditions, regulating connected indoor units to provide a convenient user experience and maintain a steady temperature. Another feature enabled by the AI Engine is AI Energy Management, which allows users to set energy consumption targets to lower the overall power usage of Multi V i.

The Commercial Zone also features LG’s innovative heat recovery unit, designed to enhance the safety of R32-refrigerant-equipped HVAC solutions. In addition, the zone highlights VRF solutions for light commercial spaces, alongside the R32-refrigerant Multi V and Inverter Scroll Chiller.

What’s more, visitors to LG’s booth can experience the airflow of DUALCOOL and 4-way Cassettes via the use of Augmented Reality (AR) and kinetic visualization technology. LG’s industry-leading HVAC component solutions, including its efficient and durable compressors, will also be on display during the exhibition.

“LG’s cutting-edge residential and commercial HVAC solutions on show at MCE 2024 provide a comfortable indoor environment, exceptional efficiency and smart, convenient control,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to deliver optimal indoor comfort in both residential and commercial environments through high-efficient solutions, employing precise airflow control technology and core compressor technology.”

Visitors to LG’s booth (#U28/Z16, Hall 5, Fiera Milano) at MCE 2024 can experience and explore the company’s full portfolio of innovative HVAC solutions.

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¹ Therma V R290 cuts carbon emissions by up to 93 percent compared to a conventional boiler by using heat from the air as an energy source. Carbon emission rates are calculated for space heating only. Using EN14825 climate data and assuming 4,910 annual operating hours with 35 degrees Celsius temperature operation based on average temperatures in France. Calculations based on June 2023 energy prices and the carbon intensity of the power sector in the EU in 2022, and 56.1 t-CO2/TJ is considered for calculation of CO2 emission of gas boiler.
² According to the German Heat Pump Association, the annual CO₂ emissions of heating systems vary significantly based on the power source. When a heat pump is powered by renewable energy, the emissions are as low as 0.09 tons, the least amount recorded, while using heat pumps powered by conventional energy results in emissions of 1.35 tons. (Exemplary figures from Germany, 2020; 4 persons, 200m² flat and sourced from German Heat Pump Association, waermepumpe-bwp.de/co2-neutral-heizen/)
³ ThinQ Energy is an extensive feature of the LG ThinQ app. The name of the app and feature availability may vary depending on model and region.

LG Introduces StanbyME Speaker to Global Market for More Personalized Entertainment Experience

Features Seamless Integration With LG StanbyME Screens’ UX/UI and Sound System
to Enhance Home Entertainment or Works Effectively as a Highly Portable Speaker

SEOUL, Mar. 8, 2024 — LG Electronics (LG) announces the global launch of the LG StanbyME Speaker (model XT7S), the company’s latest portable speaker which works in harmony with an LG StanbyME lifestyle screen or as a standalone speaker that can be taken anywhere.

Designed to enrich both indoor and outdoor entertainment, LG StanbyME Speaker’s compelling audio quality and remarkable versatility caters to the diverse lifestyles and preferences of today’s users. Ideal for design-conscious individuals who relish streaming content and music at home or on the go, this speaker hit the market in Korea and the U.S. and will be made available in more regions later.

Engineered to offer the complete entertainment experience when combined with a StanbyME screen, this speaker features seamless, intuitive pairing and control through the remote control that comes with the StanbyME screen. This allows users to effortlessly toggle their speaker and screen on and off with a single press, while also seamlessly connecting them via Bluetooth. LG StanbyME also boasts a dedicated widget with convenient one-stop control center and an overview of the speaker’s status.

To further elevate audio-visual pleasure through audio quality, LG StanbyME Speaker’s WOW Orchestra feature combines it with the StanbyME screen’s built-in audio system, creating a unified audio setup and delivering an outstanding sound experience. What’s more, LG StanbyME’s α (Alpha) 7 Gen 6 AI processor optimizes sound by content type, while the 20-millimeter dual tweeters on the StanbyME speaker deliver clear, highly detailed high frequency stereo sound. The dual passive radiator on this speaker also creates deeper, more compelling bass.

Offering multifaceted versatility, the all-new StanbyME speaker can seamlessly complement the StanbyME screen or be used as a standalone speaker anywhere, providing users with the remarkable level of flexibility that serves all their sound entertainment needs. Thanks to a dedicated cradle, the speaker attaches to LG StanbyME effortlessly, allowing users to place it in the perfect position for enhanced sound.

Moreover, with an IPX5 rating and up to 16 hours of playback, this portable speaker ensures consistent audio performance everywhere they go. With its compact and lightweight body (78-millimeter height, 326-millimeter width, 87-millimeter depth and 0.9 kilograms), LG StanbyME Speaker can be carried from one place to another with ease, while its ‘edge lighting’ feature offers eye-pleasing lighting effects that add a subtle yet visually captivating element to lift the mood and atmosphere of any setting or occasion.

LG StanbyME Speaker is currently available from LG.com website in Korea and the U.S. and is scheduled to roll out in other major markets worldwide.

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LG Unveils Brand-New DUALCOOL Air Conditioner at MCE 2024 in Milan

Latest DUALCOOL Model Boasts Sophisticated Design, Company’s DUAL Vane
System and the Comfort-Enhancing Soft Air Feature

SEOUL, Mar. 7, 2024 — LG Electronics (LG) is revealing its efficient, new DUALCOOL™ residential air conditioner at MCE 2024 – one of Europe’s biggest heating, ventilation and air conditioning (HVAC) exhibitions – in Milan, Italy, from March 12-15. Leveraging LG’s latest air conditioning technologies, including the comfort-enhancing Soft Air™ function, the new DUALCOOL provides a year-round pleasant indoor environment.

With its sophisticated ‘interior fit’ design and refined matte finish, the latest LG DUALCOOL air conditioner is a stylish addition to the home. The advanced, new model integrates a dual outlet structure that delivers fast, optimized temperature control and gentle, indirect airflow that won’t leave users feeling chilly. Equipped with the efficient and reliable Dual Inverter Heat Pump Compressor™, LG’s innovative air conditioner performs reliably in any season and boasts an EU energy efficiency rating of A+++.¹

Comfortable Air Flow
The air conditioner’s Soft Air function, created in response to consumer feedback, lets users enjoy customized cooling and a soothing, indirect breeze. When the function is activated, the lower vane closes so that air is discharged through the front-facing outlet only. Rather than being directed at sitting or standing height, the airflow moves downward from the ceiling for a gentler, more refreshing cooling experience.

Incorporating the innovative DUAL Vane™ system, the LG DUALCOOL air conditioner sends warm or cool air in multiple directions to deliver fast, effective temperature control. Its two independent vanes help extend airflow range to an impressive 22 meters; a 22 percent increase compared to previous models. It also outperforms single-vane solutions by up to 23 percent in cooling and 6 percent in heating.²Moreover, the new air conditioner prioritizes user comfort with its effective airflow delivery method: channeling air upward and outward from above head-height when cooling, and sending airflow down toward the floor when heating.

The latest DUALCOOL model also employs the company’s Human Detection Sensor™, which detects the distance between the air conditioner and the room’s occupant(s) and changes airflow mode (direct or indirect) accordingly. Users can adjust the sensor’s settings so that, based on their proximity to the indoor unit, the DUALCOOL will produce either direct, indirect or strong airflow.

Proactive Energy-Saving
With energy prices in the EU continuing to rise, customers across Europe are increasingly prioritizing efficiency when seeking new HVAC solutions for the home. Equipped with the Dual Inverter Heat Pump Compressor, as well as various smart energy management features, the DUALCOOL air conditioner can help lower the cost of household climate control. Achieving an A+++ European Energy-related Product (ErP) rating, the new model offers year-around efficiency with a 9.5 Seasonal Energy Efficiency Ratio (SEER) in cooling operation and 5.1 Seasonal Coefficient of Performance (SCOP) in heating.¹

DUALCOOL users can save energy by setting up electricity-usage target with the kW Manager™. Through the ThinQ™ app, it makes it possible to monitor energy consumption in real time and can alert the user if the target they’ve established has been exceeded. Through regularly monitoring electricity usage and analyzing operating information, the kW Manager is able to determine the most energy-efficient range of operation for a variety of different scenarios.

Offering another way to help reduce running costs, the DUALCOOL’s Human Detecting Sensor automatically puts the air conditioner in energy-saving mode if no one is detected in the room. Meanwhile, the Window Open Detecting feature can prevent energy waste as well, activating energy-saving mode if the temperature in the room suddenly rises or falls.

Easy and Convenient Indoor Unit Care
The convenient Auto Cleaning™ feature automatically dries the DUALCOOL’s interior, boosting hygiene by removing any moisture and preventing mold from forming. Helping to maintain cleanliness inside the air conditioner during the colder months of the year, the Freeze Cleaning™ feature defrosts the heat exchanger to effectively wash away bacteria, dust, debris and odor-causing contaminants.³

“Our latest LG DUALCOOL residential air conditioner is designed to provide optimal indoor comfort in all seasons,” said James Lee, head of the Air Solution Business Unit of LG Electronics Home Appliance & Air Solution Company. “LG is committed to setting new standards in home climate control and will continuously introduce high-efficiency and environmentally-friendly HVAC innovations.”

Visitors to MCE 2024 from March 12-15 can experience all of LG’s latest HVAC solutions, including the new LG DUALCOOL, at the company’s booth (#U28/Z16, Hall 5, Fiera Milano).

The new LG DUALCOOL air conditioner is set to launch in Italy on April, with availability in other EU countries.

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¹ Based on the energy labelling class for air conditioners in accordance with EU Regulation (EU) 2009/125/EC. The new DUALCOOL model satisfies the energy efficiency conditions of A+++ class with a 9.5 Seasonal Energy Efficiency Ratio (SEER) in cooling operation and 5.1 Seasonal Coefficient of Performance (SCOP) in heating.
² Based on LG Internal test conducted according to LG internal test methods comparing cooling time of the model with single vane (S3-M12KL2MB) and the model with DUAL Vane (S3-M121L1C0). The new DUALCOOL air conditioner cools up to 23 percent faster in cooling mode and heats up to 6 percent faster than the previous model using Jet Mode at a chamber of 50.1 meters³, measuring the time it took to reach ±5 degree Celsius from the initial average room temperature. For the cooling mode, the testing was conducted under the condition of an indoor temperature of 33±0.3 degrees Celsius and a relative humidity (RH) of 60±5 percent, and an outdoor temperature of 35±0.3 degrees Celsius with RH of 50±5 percent, a set temperature of 18 degrees Celsius was used. For the heating mode, with an indoor temperature of 12±0.3 degrees Celsius and RH of 60±5 percent, and an outdoor temperature of 7±0.3 degrees Celsius with RH of 87±5 percent, a set temperature of 30 degrees Celsius was applied.
³ Based on TÜV Rheinland Korea conducted according to LG internal test methods measuring the reduction rate of Pseudomonas aeruginosa. It removes up to 99.0 percent of Pseudomonas aeruginosa from the heat exchanger within the indoor unit according to tests conducted by TÜV Rheinland with models SQ07EDETHN, SQ06BDAWAJ, SQ07SDJBAN and SQ09MDKWAN. Freeze Cleaning mode operation time is confined up to 65 minutes, and the function can be operated through LG ThinQ app only. The performance result may vary depending on actual use environmental conditions and is not guaranteed for continuous exposure to hazardous environments. (Report No. KR23LGPO, KR2357TB, KR2384CM, KR230RH9, KR237IO2, KR235J9N and KR23OGEG)

LG OLED and Shepard Fairey Take Street Art Into the Digital Realm

Two of LG OLED TVs are positioned above a mural, with the right displaying Shephard Fairey X LG OLED and the left displaying part of the mural

American Street Artist and Social Activist, Shepard Fairey Chooses LG OLED as His
Digital Canvas at Frieze LA

SEOUL, Mar. 1, 2024 — At Frieze Los Angeles 2024, LG OLED is joining forces with Shepard Fairey, the acclaimed contemporary street artist, social activist and founder of OBEY street wear, to bring street art into the realm of transformative digital expression. LG OLED, the ultimate digital canvas, is interwoven with Shephard’s physical works and the exhibition space itself to deliver a compelling sensory experience at LA’s annual art extravaganza.

Themed Peace and Justice, the exhibition features a selection of Shepard Fairey’s instantly-recognizable work; hand-picked by the artist himself and drawing attention to some of the most pressing issues facing society today. Fairey blurs the boundary between traditional and commercial art, employing type and image to create vibrant pieces that offer bold, memorable visuals and thoughtful social critique.

Although street art is, by its nature, an outdoor art form, Shepard is unafraid to embrace the digital medium, deftly uniting physical and virtual elements to add a new dimension to his artistic practice. Through the collection Peace and Justice, with support from LG OLED, the exhibition space at Frieze LA becomes an extension of Shepard’s distinctive art, delivering his unique creative vision in an innovative and highly original way.

Reimagined for Frieze LA, the artist’s captivating Damaged Wrong Path Mural combines several iconic pieces from the artist’s well-received solo show, Damaged (2017). The clever deployment of LG OLED TVs brings fresh energy and a new dynamic to the large, complex piece.

Leveraging the image accuracy made possible by LG OLED’s pixel-level control, Shepard amplifies the impact of this visually striking mural while imbuing it with a ‘newness’ that may surprise those familiar with the work. Shepard and LG OLED’s exclusive exploration of digital art also serves as a masterclass in the harmonious fusion of art and technology.

“Art is about so much more than aesthetics; it should spur challenging conversations, broach meaningful topics and push us to feel uncomfortable emotions,” said Shepard Fairey. “The works included in my collaboration with LG OLED were chosen with these things in mind, and to demonstrate to audiences that the combining of art and technology can drive artistic practice and expression into new and rewarding territory.”

“LG OLED is delighted to join with Shepard Fairey to push artistic boundaries and engage and inspire visitors at Frieze LA,” said Kate Oh, vice president of the Brand Communication Division at the LG Home Entertainment Company. “We remain steadfast in our commitment to the arts and will continue to support artists who share our passion for innovation and for making a positive difference.”

LG OLED is dedicated to introducing more people to the exciting, always-evolving world of digital art. Through its LG OLED ART initiatives, the LG OLED brand continues to celebrate the fusion of art and technology, and connect with art enthusiasts from all around the globe.

Join the LG OLED ART journey – visit the website to experience the brand’s latest captivating collaborations.

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LG Maintains OLED Dominance in Global TV Market for 11th Consecutive Year

An image of two women watching television while sitting on a couch

In the ever-evolving world of home entertainment, LG stands as an undeniable leader for its groundbreaking contributions to the global TV market. Dominating the global OLED TV market for 11 consecutive years, the company’s commitment to innovation and excellence shines brighter than ever, with differentiated consumer experiences that distinguish LG TVs from the rest.

According to market research firm Omdia, LG topped the global OLED market last year with shipments totaling 3 million OLED TV units. Boasting an impressive 53 percent share of the global OLED TV market based on shipment, LG has firmly held its premier spot as the undisputed leader of the OLED TV market with an array of form factors and size options.

In an era of “the bigger, the better,” the desire for extra-large, premium TVs continues to rise and last year was no different. Amidst increasing demand, the share of TVs sized 75 inches and above exceeded 20 percent based on revenue in premium TV markets, including North America and Europe.

The shipments of OLED TVs sized 75 inches and above have seen explosive growth, surpassing 25 percent based on revenue in the entire OLED TV market. With an ultra-large model accounting for one out of every four OLED TVs sold, the trend has approached an annual average increase of nearly 70 percent over the last five years, including last year.

LG reaffirms its market dominance with a monumental share approaching 60 percent in total shipments of OLED TVs over 75 inches. LG is actively broadening its lineup of wireless OLED TVs, introducing 97-inch, 83-inch and 77-inch models with its groundbreaking 4K/120Hz wireless transmission solution, extending the availability of wireless OLED TVs while meeting the growing demand for ultra-large premium options in the North American and European markets.

As the demand for premium ultra-large TVs continues to soar, LG is bolstering its OLED TV lineup with an expanded range of wireless OLED TV models as well as elevated picture and audio quality with advanced AI processors, including the α (Alpha) 11 AI processor. LG’s latest OLED TVs will also offer an even more personalized home entertainment experience with the webOS smart TV platform.

The combined shipments of LG’s OLED and LCD TVs last year totaled over 22.53 million units, marking a 16.3 percent share in the global TV market in 2023 based on revenue. With further options that demonstrate the company’s prowess in the global TV market, LG QNED TVs boast LG’s Quantum Dot and NanoCell color technologies for precise and vibrant colors. Driven by these remarkable QNED models, LG ranked second in the quantum dot LCD TV market last year with a 14.7 percent revenue share, excluding LG NanoCell TVs from this figure.

The latest LG QNED TVs feature Mini LED technology and an Alpha 8 AI Processor which boasts a 1.3-fold increase in AI performance compared to its predecessor, the Alpha 7 Gen 6 processor, for more precise gradations of color. With a diverse lineup, customers can select their preferred model with sizes ranging from 43 inches to the massive 98-inch model.

The global TV market’s shipments exceeded 201 million last year overall, a slight decrease compared to the previous year. LCD TV shipments remained below 200 million units for the second consecutive year, while OLED TV shipments, including LG’s, reached 5.6 million units.

Discover the most recent updates in the home entertainment industry and explore LG’s cutting-edge innovations by visiting the LG Newsroom.

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LG and Meta Forge Collaboration With Meta to Accelerate XR Business

An image of LG's CEO, Meta CEO and president of the Home Entertainment company standing next to each other

Joining Forces to Pave the Way in Next-Generation Extended Reality Experiences

SEOUL, Feb. 28, 2024 — LG Electronics (LG) is ramping up its strategic collaboration with the global tech powerhouse, Meta Platforms, Inc. (Meta), aiming to expedite its extended reality (XR) ventures. The aim is to combine the strengths of both companies across products, content, services and platforms to drive innovation in customer experiences within the burgeoning virtual space.

Forging an XR Collaboration With Meta
On February 28, LG’s top management, including CEO William Cho and Park Hyoung-sei, president of the Home Entertainment Company, met with Meta Founder and CEO Mark Zuckerberg at LG Twin Towers in Yeouido, Seoul. This meeting coincided with Zuckerberg’s tour of Asia. The two-hour session saw discussions on business strategies and considerations for next-gen XR device development. CEO Cho, while experiencing the Meta Quest 3 headset and Ray-Ban Meta smart glasses, expressed a keen interest in Meta’s advanced technology demonstrations, notably focusing on Meta’s large language models and its potential for on-device AI integration.

Paving the Way in Next-Gen Extended Reality Experiences
LG envisions that by bringing together Meta’s platform with its own content/service capabilities from its TV business, a distinctive ecosystem can be forged in the XR domain, which is one of the company’s new business areas. Moreover, the fusion of Meta’s diverse core technological elements with LG’s cutting-edge product and quality capabilities promises significant synergies in next-gen XR device development.

XR devices are heralded as next-generation personal devices capable of surpassing mobile screens’ limitations in immersion and intuitiveness. Wearable devices offer the potential to substantially broaden customer interactions. CEO Cho previously remarked, “We see opportunities for next-gen personal devices in the XR business arena.”

Continued Portfolio Enhancement Through Selection and Concentration
Over recent years, LG has strategically concentrated resources on promising future areas with anticipated high growth, opting to minimize marginal businesses based on market dynamics and strategic assessments. The collaboration with Meta aligns with this strategy, aimed at spearheading innovations in customer experiences within the future virtual space, anticipating the full-fledged development of the XR market.

Last year, LG unveiled its Future Vision 2030, outlining its long-term goal of evolving into a Smart Life Solution Company that can seamlessly connect and expand customer experiences across various domains, including home, commercial, mobility and virtual spaces. As part of an organizational reshuffle at year-end, a dedicated XR business unit was established within the Home Entertainment Company to accelerate the pursuit of new ventures in the virtual space arena.

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The Evolution of Housing: LG Unveils Advanced and Customizable Home Solutions at KBIS 2024

An image of a woman standing by the refrigerator in the Signature Kitchen Suite zone at KBIS 2024

Company’s Latest Appliances Embrace Built-in Design,
Energy Efficiency and Smart Home Solution

SEOUL, Feb. 27, 2024 — LG Electronics (LG) is unveiling an evolved, fully-integrated home experience at the 2024 Kitchen & Bath Industry Show (KBIS) in Las Vegas. LG’s exhibit highlights a range of advanced residential solutions for a better life at home, including an expanded lineup of premium built-ins, energy-efficient appliances and eco-friendly heat pumps that enable home electrification. Also making an appearance is the LG Smart Home AI Agent, a futuristic and friendly innovation designed for a ‘Zero Labor Home.’

Expanded Signature Kitchen Suite Lineup With New Transitional Series Built-in Kitchen Package

Upon entering LG’s booth, visitors will encounter the Signature Kitchen Suite zone, which boasts a stylish selection of the premium built-in brand’s latest kitchen appliances. Among them is the new Signature Kitchen Suite Transitional Series built-in kitchen package, developed in response to the growing popularity of both transitional and contemporary kitchen design.

With subtle aesthetics that help complete a luxurious kitchen look, the Transitional Series offers a sophisticated and velvety matte-stainless-steel panel option and introduces thin yet easy-to-grip handles. The showcased appliances from the Transitional Series include the wine column fridge, under-counter wine cellar, under-counter drawer fridge, 30-inch fridge, dishwasher, 36-inch insert hood, induction oven and wall oven. Visitors can also see sleek solutions from other Signature Kitchen Suite lineups, including the panel-ready Pro Series collection and the brand’s space-efficient compact-size packages.

To underscore the brand’s ‘True to Food’ philosophy, LG is hosting cooking demonstrations in the booth’s cooking experience area. Expert chefs Nick, Austin and Jordan will be showing how easy it is to prepare delicious fare using some of the Signature Kitchen Suite’s latest built-in appliances.

Colorful InstaView™ Refrigerators for a Differentiated Kitchen Experience

What’s more, the company is introducing a new feature with InstaView™ refrigerators. Making its debut at KBIS, the new LG InstaView™ refrigerator allows users to change the color of the InstaView LED light (using the ThinQ app) to suit their preference. In addition, LG is displaying two new refrigerators with MoodUP™ that employ stainless steel feel material on surface, and a bottom-freezer fridge – with color-changeable door panels that can be easily managed with the LG ThinQ app.

New Simple Design for Contemporary Living

In the LG STUDIO zone, attendees can explore the expanded LG STUDIO Essence White Series, which prioritizes simple, understated design and offers a selection of colors for customizing the appliances’ knobs and handles. The Essence White Series removes unnecessary design elements to reveal the true essence of each appliance, delivering a timeless and simple look that’s always in style. Complementing any kitchen décor or design theme with its soft matte-white finish, the lineup comprises a wall oven, dishwasher, induction oven, Styler™, WashTower™, hood, gas cooktop and over-the-range microwave.

Customized, Energy-Efficient Smart Home Solutions for All

Besides its premium built-in lineups and comprehensive packages, LG is presenting customized home solutions that are tailored to the needs of both multi- and single-family households and are suitable for a wide variety of spaces. Across several display areas, LG shows how its state-of-the-art appliances are able to fit in effortlessly in an array of different housing situations. Moreover, visitors can check out LG’s impressive, new bath solution leveraging the latest technologies and premium design for a more comfortable and convenient bathroom experience.

Meanwhile, in the Sustainable Home Solution Zone, the company is showcasing its comprehensive home energy solution, which includes the LG Energy Storage System (ESS). Ready to help U.S. customers take advantage of upcoming energy efficiency rebate programs,¹ LG’s solution offers user-friendly energy management encompassing production, storage, usage and conservation.

The ESS is easily integrated not only with LG’s air-to-water heat pump and inverter water heater, but also with the company’s home appliances featuring the acclaimed Inverter Heat Pump. Powered by LG’s exclusive core components and motors, the laundry solutions from LG WashCombo with Inverter HeatPump™ and a dryer with DUAL Inverter Heat Pump™ save time while using less energy than a vented model,² helping to achieve home electrification.

Smart Home Solution for a Zero Labor Home

Highlighting the company’s ‘Zero Labor Home’ vision, the Zero Labor Home zone centers on LG’s ThinQ UP 2.0-compatible appliances incorporating the LG AI Appliance Chipset and designated operating system and the groundbreaking LG Smart Home AI Agent. Visitors can experience the differentiated value and unique capabilities of the Smart Home AI Agent and ThinQ™ through a range of real-life usage scenarios with LG’s home appliances. In a short video focusing on dinner preparation, the Smart Home AI Agent connects with the InstaView fridge and wall oven with built-in high definition camera to check available ingredients, recommend menus and provide cooking steps.

Revealed at this year’s CES, LG’s Smart Home AI Agent uses cutting-edge robotic and multi-modal technologies that enable it to move, learn and comprehend in order to help free people from the burden of household chores. Thanks to LG’s collaboration with Microsoft Azure Open AI, the Smart Home AI Agent is capable of engaging in more complex conversations with users.

“As people’s lifestyles become more diverse and complex, the demand for ultra-personalized solutions will continue to rise,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “The advanced home appliances and cutting-edge technologies we’re presenting at KBIS 2024 are designed to meet the needs of any and all users. We will continue to deliver customized, energy-efficient housing solutions that offer a differentiated home experience.”

Visitors to LG’s booth (West Hall #2343, Las Vegas Convention Center) at KBIS 2024 from February 27 to 29 can discover the company’s diverse portfolio of sophisticated home solutions for a better life.

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¹ The Inflation Reduction Act (IRA), which will come into effect in the United States, provides nearly USD 400 billion to support clean energy and address climate change and USD 8.9 billion for Home Energy Rebates. (www.energy.gov/scep/home-energy-rebates-programs)
² More energy efficient drying – efficiency rating as compared to the requirements for ENERGY STAR® qualification for standard electric dryers. Based on EnergyStar.gov (November 2023).

LG’s Home Lifestyle Solutions Present Comfort and Convenience at KBIS 2024

An image of the LG Smart Bath and Shower Purifier set up in a bathroom

Company’s Bath Solution, PuriCare HydroTower and System Ironing Deliver
Enhanced Hygiene, Ease-of-Use and Thoughtful Design

SEOUL, Feb. 23, 2024 — LG Electronics (LG) is unveiling a range of home lifestyle solutions at the 2024 Kitchen & Bath Industry Show (KBIS) in Las Vegas, USA, from February 27-29. The company’s latest innovations, including the bath solution, PuriCare™ HydroTower and system ironing, use sophisticated technologies and user-friendly design to elevate and enrich daily living.

Bath Solution for an Enhanced Bathroom Experience
LG is expanding enhanced customer experience to the bathroom, one of the main living spaces in the home, by presenting a bath solution that provides convenience and comfort. LG’s Smart Bath and Shower Purifier offers a refreshing shower experience, delivering clean, purified water through an advanced water filter. The system intelligently monitors water usage and provides timely filter replacement alerts to help facilitate a consistently pure stream of water.

For greater comfort in the shower, LG’s Smart Bath and Shower Purifier leverages thermostatics to maintain the selected water temperature. Its intuitive control unit features a digital display that allows users to see the current water temperature, making it easy to adjust the heat – or coolness – of the water to their satisfaction. LG’s bath solution also includes the Smart Airflower, which supports a comfortable bathroom environment by actively controlling air temperature and humidity. Designed to rapidly circulate air and reduce dampness, the Smart Airflower is equipped with two fans that extract moisture, and one that sends out warm, dry air.

The third part of the bath solution is a versatile smart mirror that serves as a hub for AI-based services, provides helpful content including shower and bath tips for bathroom usage and functions as a conventional mirror.

PuriCare HydroTower for Hygiene, Health and Convenience
The LG PuriCare HydroTower combines cutting-edge air purification and humidification technologies and boasts a stylish, column-type form factor that complements any décor or space. Making its international debut at KBIS 2024, the HydroTower was successfully launched in South Korea last year, where it surpassed 10,000 units sold in only 50 days.

Producing a refreshing, purified mist, the HydroTower maintains a clean water supply and water tank by utilizing advanced tech that removes harmful substances and minerals, and prevents limescale.^1,2 LG’s innovative product heats water to 100 degrees Celsius to halt bacterial growth,³ delivering peace of mind as well as effective humidification. Additionally, the HydroTower is capable of filtering ultrafine dust particles from the air, providing a healthier, more pleasant indoor environment.⁴

Before it commences humidification operation, the PuriCare HydroTower uses steam to cleanse and automatically dry the path that the moisture particles pass through, further boosting hygiene.⁵ LG’s user-friendly design allows for the easy removal and disassembly of components – such as the cover and water tank – for convenient rinsing. What’s more, the product can quickly reach the user’s desired humidity level, providing a robust humidification capacity of 700 cubic centimeters (23.6 ounces) per hour.

All-in-One System Ironing
Technologically advanced yet elegantly simple, LG’s system ironing delivers effective wrinkle management to help users elevate their personal style. A sleek, collapsable ironing board with an integrated steam iron and accessory storage, system ironing generates five-bar high pressure steam – which is five times the pressure of a conventional steamer – to smooth out unwanted creases. The additional steaming power comes from a high-pressure steam generator and from the internal heating system built into the ironing board surface. The high-pressure steam particles produced by system ironing penetrate fabrics to greatly reduce the appearance of wrinkles.

Incorporating two fans that help eliminate moisture from garments, the ‘Styling Board’ works to prevent fabric shrinkage, making it suitable for managing delicate items of clothing. The convenient design of LG’s system ironing offers simple board-height adjustment, a ‘holding’ button that automatically locks the product’s wheels during ironing, and an easy-folding design for hassle-free storage.

“LG is excited to introduce KBIS 2024 visitors to an exceptional lineup of home innovations, including the bath solution, PuriCare HydroTower and system ironing,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to introduce smart life solutions across diverse categories, deeply rooted in our understanding of customer lifestyles, seeking to lead the market through thoughtful innovations for a better life.”

LG’s new home solutions will be on display at the company’s exhibition booth (West Hall #2343, Las Vegas Convention Center) during KBIS 2024 in Las Vegas, Nevada.

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¹ Tested by Korea Textile Inspection & Testing Research Institute (KOTITI) using the HydroTower model HY703RWAA to measure the concentration of substances that cause water hardness (tap water) by comparing post-filter concentration with initial levels, resulting in 99.9 percent of removal of scaling induced by Calcium and Magnesium. Actual performance may vary based on the usage environment.
² Tested by Korea Conformity Laboratories (KCL) using the HydroTower model HY703RWAA to measure filtration performance (residual chlorine in glass), optional filtration performance (water hardness) and dissolution stability. The results demonstrated a 100 percent removal rate for residual chlorine, 100 percent removal of water hardness, and compliance with dissolution safety standards. It is different from filtration for purifying drinking water. Actual performance may vary based on the usage environment.
³Reduces 99.999 percent of harmful bacteria in the water tank. Tested by Korea Textile Inspection & Testing Research Institute (KOTITI) and Korea Testing & Research Institute (KTR) using the HydroTower test model HY703RWAA measuring the number of bacteria (Staphylococcus aureus, Bacilluspneumoniae, Klebsiella pneumoniae) in water under conditions of 20±5 degrees Celsius and 50± 10 percent humidity after the completion of the ‘humidifying water sterilization’ mode. Actual performance may vary based on the usage environment.
⁴ Reduces 99.999 percent of ultrafine dust as small as 0.01 micrometers. Tested by Korea Conformity Laboratories (KCL) using the HydroTower model HY703RWAA to measure the dust removal rate in Clean Turbo Mode under conditions of 23±1.0 degrees Celsius and 50±2.0 percent of room humidity. Actual performance may vary based on the usage environment.
⁵ Tested by LG Internal Lab using the HydroTower model HY703RWAA to measure the weight change of the humidification flow path after one hour of operating Turbo Humidification mode, then stopping the operation (Auto Drying) under conditions of 23±2 degrees Celsius and 50±10 percent humidity. Actual performance may vary based on the usage environment.

LG Reveals New Signature Kitchen Suite Transitional Series at KBIS 2024

An image of the Signature Kitchen Suite Transitional Series wall oven and dishwasher set up in a kitchen

With Advanced Technology and On-Trend Design, Company’s Expanded Range of
Premium Built-in Kitchen Appliances Delivers an Elevated Culinary Lifestyle

SEOUL, Feb. 21, 2024 — LG Electronics (LG) is set to introduce a diverse range of luxurious built-in kitchen packages at the 2024 Kitchen & Bath Industry Show (KBIS), taking place in Las Vegas, USA, from February 27-29. Taking center stage, the company’s new Signature Kitchen Suite Transitional Series appliances – including the Combi Wall Oven, Double Wall Oven and Single Oven featuring cutting-edge Gourmet AI™ technology – boast sophisticated design and intelligent functionality.

Bold Sophistication With New Transitional Built-in Kitchen Package

The arrival of the new Transitional Series built-in kitchen package marks a significant expansion of the Signature Kitchen Suite lineup, which continues to set the standard for elegant simplicity, understated luxury and exceptional quality. Joining the existing Professional Series (Traditional) range, the Transitional Series has been created in response to consumers’ growing preference for transitional and contemporary kitchen design.

Signature Kitchen Suite Transitional Series appliances feature satin stainless steel exteriors with an elegant, velvety matte finish that elevates the kitchen environment. Delivering a chic, minimalist appearance, Transitional Series appliances are equipped with slimmer handles than those found on Professional Series models. The design decision to move away from the use of conventional control knobs also contributes to a sleeker look.

The Signature Kitchen Suite Transitional Series Built-in Kitchen Package on show at KBIS 2024 includes French-Door refrigerators, column refrigerators, column wine refrigerators, dishwashers, wall ovens and more. The breadth of the brand’s built-in offerings demonstrates a firm commitment to providing consumers with a wide range of premium products to help them complete their dream kitchen.

Enhanced Cooking Experience With Advanced Gourmet AI Technology

Debuting at this year’s exhibition, Signature Kitchen Suite’s Gourmet AI-equipped Wall Oven lineups deliver an enhanced culinary experience. The company’s innovative Gourmet AI technology is able to identify ingredients the user has on hand and can automatically suggest optimal recipes from 80 auto cook options. Thanks to the oven’s built-in high-definition camera, users can remotely monitor what they’re cooking via the ThinQ™ app. LG’s intelligent camera enables features such as time-lapse recording and the ability to capture photos and share them online. Additionally, the inclusion of ThinQ Care means users get to enjoy continuous feature upgrades throughout the life of their oven.

Another high-performance Signature Kitchen Suite innovation, the Steam-Combi convection oven seamlessly integrates steam and convection cooking functionality for outstanding gourmet results. The Steam-Combi convection system ensures fast and even cooking, using the natural properties of steam to help maintain the taste, texture and appearance of food. Without requiring any preheating, the oven’s steam sous vide mode allows for the creation of delectable dishes that are moist and tender on the inside and crispy and flaky on the outside.

What’s more, Transitional Series ovens boast LG’s distinctive and highly convenient InstaView™ window, enabling users to see inside without having to open the door.

Wide Range of Premium Kitchen Lineups for Diverse Culinary Lifestyles and Spaces

Other Signature Kitchen Suite innovations featured at KBIS 2024 include 48-inch panel ready kitchen appliances that can be color coordinated to match existing cabinetry, and a streamlined 36-inch French-Door refrigerator designed for smaller spaces. LG’s diverse range of ultra-premium built-in solutions offers each customer the opportunity to create a kitchen that truly embodies their personal style and meets the needs of their own unique culinary lifestyle.

“Through the expansion of the Signature Kitchen Suite lineup with the new Transitional Series, and the introduction of Gourmet AI-equipped Wall Ovens, LG is strengthening its position in the luxury built-in market and reaffirming its technological and design leadership,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to cater to consumers’ evolving tastes, providing a diverse range of ultra-premium built-in appliances offering the very best in performance, convenience and aesthetics.”

Visitors to LG’s booth (West Hall #2343, Las Vegas Convention Center) at KBIS 2024 will have the opportunity to experience the full portfolio of LG’s premium kitchen solutions. For more information on Signature Kitchen Suite’s new Transitional Series wall oven lineups, visit www.signaturekitchensuite.com.

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Connecting With Vietnam’s Younger Generation at ‘Another Saigon’

An image of The Curation of Good Life zone with various products

The ‘Doi Moi’ generation,^* known for their social media savvy and drive for upward mobility, exerts a considerable influence on Vietnam’s fast-growing economy. Recognizing the importance of connecting with this demographic, LG has opened the dynamic ‘Another Saigon’ brand experience space in the heart of bustling Ho Chi Minh City.

At Another Saigon, visitors are immersed in four distinct areas that offer a comprehensive experience of the LG brand and its newest products, featuring leading technologies and reflecting the latest lifestyle trends. Moreover, the space showcases charming miniatures of displayed appliances and provides a seamless purchasing experience through QR codes, transforming the customer journey from brand exploration to product acquisition.

The exhibition space is thoughtfully divided into four sections: Hello, LG zone, which underscores LG’s commitment to ESG principles for a Better Life for All; The Curation of Good Life zone, which focuses on Objet Collection appliances and spatial/interior design integration; The Solution of Good Life zone, which seamlessly connects visitors to the online brand shop via product miniatures and QR codes, and introduces the stories of LG’s Core Techs and The Joy of Good Life zone, where LG’s MoodUP refrigerators with color-changing door panels (controllable via the ThinQ™ app) are artfully displayed.

Located on the ground floor of Another Saigon, Hello, LG zone highlights some of the many activities and initiatives LG undertakes globally to foster a sustainable future. This zone also introduces lifestyle solutions such as the LG PuriCare™️ AeroFurniture, Styler™️ ShoeCare and Styler ShoeCase, all featuring components made from environmentally friendly recycled plastics. Visitors can also explore the innovative LG Styler clothing care solution, which gently refreshes garments without the use of chemical-based detergents.

On the first floor, The Curation of Good Life zone serves as a showcase for LG’s premium home appliance lineups like the stellar Objet Collection – including exciting, new products that are yet to be released. Meanwhile, The Solution of Good Life zone on the third floor not only showcases the InstaView™ refrigerator and WashTower™ washer and dryer but also provides insight into LG’s Core Techs for home appliances, such as durable and efficient compressors and motors used in the company’s washers, dryers and air conditioners.

In The Joy of Good Life zone, guests are treated to a visually stunning experience combining immersive videos of natural landscapes and the many different hues of LG’s refrigerator with MoodUP™. The refrigerators’ advanced LED door panels switch colors in sync with LED displays installed around the zone, illuminating the space with a delightful dance of inspiring color. Visitors are encouraged to capture the vibrant display and upload images and videos to share their experiences on social media.

Additionally, Another Saigon reveals LG’s commitment to collaborating with local enterprises to realize a more sustainable future for Vietnam. Courtesy of upcycling design group Dong Dong, visitors can take home an upcycled laundry bag in one of the sophisticated colors from the Objet Collection. What’s more, they can enjoy beverages from Cacao Land, a Vietnamese chain specializing in fair-trade cocoa drinks, and try out exciting video games from VNG Games, Vietnam’s leading game distributor.

Back in South Korea, where the company is headquartered, LG has opened a series of ‘Another Life’ offline experience spaces to offer a welcoming atmosphere while providing customers with exclusive opportunities to interact with and learn about LG’s lifestyle-enhancing products. The first to open was the ‘Another Kitchen’ experience space in 2022, dedicated to the company’s smart, stylish and efficient kitchen appliances. Next came ‘Another Vibe,’ a space focusing on community revitalization in the nation’s lively and always-evolving capital city, Seoul. Last year, the ‘Another House’ experience space was set up to help reinvigorate the local economy by breathing new life into abandoned houses, while ‘Another Style’ highlights the LG Styler as well as the importance of minimizing environmental impact.

Delivering a differentiated brand experience, Another Saigon is enabling LG to form new connections with Vietnam’s young generations. Notably, 86 percent of visitors to the space have been in their 20s and 30s, with the vast majority expressing positive feedback about the energetic and enriching environment LG has brought to Ho Chi Minh City.

Through establishing creative, interactive spaces like Another Saigon, LG continues to engage and connect with young consumers around the world, introducing them to a smarter way of living and sharing its firmly-held belief in a Better Life for All.

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^* Vietnamese citizens born after Vietnam launched its ‘Doi Moi’ economic reforms in 1986.

Experience Future Living at Singapore’s ‘Life’s Good Experience Zone’

An image of the Life's Good Experience Zone with products around

LG Singapore recently hit another important milestone with the opening of the LG Life’s Good Experience Zone. Officially launched in January in collaboration with leading Australian retailer Harvey Norman, this first-of-its-kind space showcases how LG’s latest smart products seamlessly integrate into, transform and revolutionize practically any space. Visitors to the zone can expect to be treated to a first-hand experience of the interconnected world LG’s innovations create.

The celebrations began with a ribbon cutting ceremony where Gerald Chun, managing director at LG Singapore, and Bernice Kwok, chief operating officer at Harvey Norman Singapore, used golden scissors to officially open the space to the people of Singapore and the world.

As part of the celebrations, a team of red lion dancers performed a captivating routine to bring good fortune and wealth to the new space. Afterwards, Gerald Chun and Bernice Kwok were presented with a pair of traditional blessings as a gesture of long-lasting prosperity.

The special guests were then ushered through the showroom on a private tour conducted by LG Singapore’s insightful product team, giving them the very first look at the Life’s Good Experiential Zone and their first experience of how their lifestyle could evolve to the next level as LG’s appliances work in unison with the LG ThinQ™ app.

“We are delighted to collaborate with Harvey Norman to introduce Singapore’s first-ever LG shop-in-shop experience zone, a significant milestone that demonstrates our commitment to innovating shopping experiences,” said Gerald Chun, managing director at LG Singapore. “As visitors witness the debut of various LG products in Singapore, our commitment to innovation is on full display. We invite everyone to join us on our journey to shape the future of home living.”

Offering a sneak peek into the future of living, the LG Life’s Good Experience Zone invites you to witness the seamless integration of LG’s cutting-edge technologies. By exploring such harmonious synergy, visitors can discover a connected ecosystem where all products converge and are intelligently managed on the intuitive LG ThinQ™ app, inspiring them to envision their dream home that elevates daily convenience and quality of life.

Contributed by LG Singapore

LG OLED, the Ultimate Companion for Cinematic Bliss

In a world where every frame tells a story and every sound evokes emotion, LG OLED serves as the ideal movie companion by bringing the immersive experience of the big screen into the comfort of your home.

In recent years, the most discerning cinematic experts, including top directors and colorists, have chosen LG OLED for their next endeavor. For example, Lee Sung Jin, creator of the Netflix series BEEF which claimed three Golden Globes and eight Emmys in 2023, expressed his admiration for LG OLED’s breathtaking picture quality in an interview on LG OLED Movie Club, a community for movie fandoms on Letterboxd.

In this interview, Lee expressed his desire to utilize LG OLED during post-production of his next project, highlighting its true black and precisely calibrated colors that let audiences view his vision exactly as intended. He even recommended films renowned for their striking contrast and abundant colors that look even more extraordinary on an LG OLED TV, including Bong Joon-ho’s Mother, Park Chan-wook’s The Handmaiden and Paul Thomas Anderson’s There Will Be Blood.

Colorists are just as enthused about LG OLED’s endless potential, regarding it as a reliable reference display for the task of color grading. According to a recent interview, Walter Volpatto, an experienced colorist best known for his exceptional work on Green Book, Dunkirk and Star Wars: The Last Jedi, described LG OLED TV as the perfect monitor, proudly stating how he often uses it for client reviews. Leading tech media outlets worldwide have joined industry experts like Walter Volpatto in recognizing the superior viewing experience provided by LG OLED TV’s stunning brightness and exceptional contrast.

To enlighten movie buffs about the cinematic brilliance offered by LG OLED TV, LG is catering to their specific interests. The LG OLED Movie Club Community, which launched on prominent movie review platform Letterboxd, gives critics, tech experts and filmmakers somewhere to exchange their insights and opinions on movies they watched on LG OLED TV with other users. LG also debuted the LG OLED New Currents Award and LG OLED Vision Award at last year’s Busan International Film Festival which acknowledge the brightest up-and-coming and independent filmmakers.

LG OLED continues to garner acclaim from some of the titans of cinema thanks in no small part to its unparalleled AI processor that unlocks visual and audio excellence. At CES 2024, the company unveiled the 2024 OLED evo series with the new α (Alpha) 11 AI processor, which enhances graphics performance by 70 percent and speeds up processing speeds by 30 percent compared to its predecessor for the ultimate movie-watching experience.

Its newest OLED TVs also come with upgraded AI upscaling, which utilizes precise pixel-level image analysis to effectively sharpen objects and backgrounds. Through the power of AI, LG OLED TVs calibrate colors by considering the mood and emotions directors/creators intended to evoke. Besides offering impressive picture quality, AI Sound Pro helps viewers immerse themselves in the onscreen action by providing virtual 11.1.2 surround sound from the TV’s built-in speaker system.

On top of Dolby Vision and Dolby Atmos, LG’s 2024 OLED TVs are the first in the industry to support Dolby Vision Filmmaker Mode to enable exceptional picture accuracy that stays faithful to the creator’s vision.

Filmmakers and colorists consistently praise LG OLED for its exceptional AI processor that unlocks visual and audio excellence, uniquely designed for LG OLED. Committed to providing the most distinctive, true-to-life viewing experiences, LG OLED promises movie enthusiasts worldwide an unparalleled cinematic journey.

To discover even more ways in which LG OLED is changing the game in creative fields such as cinema and the arts, stay tuned to the LG Newsroom.

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LG Earns AI Management System Certification, Continues to Drive Responsible Innovation

Company Has Established a Comprehensive, Ethically-Responsible
Management System for Its AI-Enabled Home Appliances

SEOUL, Feb. 15, 2024 — LG Electronics (LG) has recently achieved a significant milestone by obtaining the AI Management System (AIMS) certification (ISO/IEC 42001) from the Korean Standards Association (KSA).¹ This certification demonstrates LG’s commitment to prioritizing data security and embracing responsible AI management practices throughout the entire lifecycle of its AI-powered home appliances.

ISO/IEC 42001, a globally recognized standard established jointly by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), sets out the essential requirements for governing and managing AI technologies.² AIMS certification validates that a company has not only implemented but also maintains and continuously improves an AI Management System, demonstrating a responsible and ethical approach to developing and utilizing AI-based solutions.

The stringent assessment criteria of ISO/IEC 42001 cover various aspects, including AI policy formulation, risk assessment, risk management, ethical compliance, regulatory responsiveness and transparency in AI management processes.

The acquisition of AIMS certification acknowledges LG’s ongoing and systematic efforts to ensure rigorous control over potential issues related to its AI products and services, including security, fairness, transparency and accountability. Through this certification, LG aims to enhance customer trust and strengthen its competitiveness.

Last year, LG distinguished itself as the first home appliance manufacturer to receive Deep Learning AI Verification, awarded by the independent safety science company UL for its washing machine and dryer. Additionally, LG obtained AI Safety Certification from the Korea Institute of Industrial Technology (KITECH) for the AI functionalities integrated into the LG WashTower.³

LG actively leverages data- and AI-based research and development initiatives to realize the vision of the ‘Zero Labor Home,’ offering users a refreshingly convenient and relaxing smart home experience facilitated by LG’s advanced, AI-driven home appliances and services.

“This certification shows that we have established a comprehensive AI management system and are committed to providing our customers with safe, responsible AI-based solutions for a better life,” said Lyu Jae-chul, president of LG Electronics Home Appliance & Air Solution Company.

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¹The AI Management System certification (ISO/IEC 42001) from the Korean Standards Association is confined to the products produced in LG Smart Park 1, 2 in Changwon, South Korea.
²www.iso.org/artificial-intelligence/ai-management-systems
³The AI Safety Certification from the Korea Institute of Industrial Technology is applied to WashTower model W17NT.

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