LG's 2024 Soundbars Deliver Complete at-Home Entertainment With Rich Audio

LG’s 2024 Soundbars Deliver Complete at-Home Entertainment With Rich Audio

A photo of LG’s 2024 new soundbar model is wall mounted under an LG OLED TV that displays a man playing the guitar

With Immersive Sound, Versatile LG TV Integration and Enhanced Features,
LG Provides Elevated Audio Experience With Latest Soundbars

SEOUL, Dec. 19, 2023 — LG Electronics (LG) unveils its 2024 soundbar lineup, including the S95TR, SG10TY and S70TY models, designed to complement LG TVs for an elevated home cinema experience with robust sound, well-rounded features and sophisticated designs.

Creating an enhanced synergy between the soundbar and TV, the elevated audio quality of LG’s newest soundbar models enriches the home entertainment experience with a heightened sense of immersion and greater convenience. WOW Orchestra allows the soundbar and LG TV to utilize the full potential of the audio channels from both products to create an unrivaled audio experience with an enlarged soundstage and improved depth and height. The ideal choice for a surround sound experience, LG’s new soundbars deliver the superior, three-dimensional quality of Dolby Atmos and DTS:X.

Audio excellence is further heightened with WOWCAST Built-in, which enables the S95TR and SG10TY models to connect wirelessly to LG TVs and provides superior sound without any loss in the quality, even when playing Dolby Atmos audio. All of LG’s three new soundbar models feature the WOW interface, an intuitive and user-friendly method to effortlessly manage soundbar settings and share sound modes with the TV.

LG’s new soundbar lineup is spearheaded by the premium soundbar S95TR model, presenting a high-end audio solution with its robust output of 810W and mesmerizing surround sound from a total of 15 channels.

Boasting five up-firing channels, including the industry’s first center up-firing speaker, the S95TR brings unparalleled three-dimensional quality with enhanced clarity and an expanded soundstage. Moreover, the angle of the center up-firing speaker ensures a seamless audio-visual experience with precise elevation to the TV screen’s level.

The S95TR features improved tweeters for clear and precise audio, while also incorporating a passive radiator to enrich bass sounds and optimize the overall balance between the soundbar and the subwoofer. Notably, viewing quality is further strengthened in the S95TR model, designed with a matte color palette, materials and finish to effectively reduce reflections.

The SG10TY, another new LG soundbar, performs as the perfect audio and visual companion to LG’s premium OLED TVs. WOW Orchestra, WOW Interface and WOWCAST Built-in enable the SG10TY model to seamlessly integrate with an LG OLED TV, completing the viewing experience for a greater sense of immersion. Remarkably, thanks to WOWCAST Built-in, the SG10TY model and a LG premium OLED TV can create delightful wireless home entertainment experiences with no visible cables between the screen and the soundbar. This Wi-Fi enabled soundbar provides a flawless listening experience with a high-fidelity audio quality for listeners to enjoy their favorite tracks on music streaming platforms including Tidal Connect and Spotify Connect. The thoughtful design of the SG10TY flawlessly aligns with the width and frame colors of LG OLED TVs, resulting in an impeccable visual match when paired with an ultra-thin OLED TV.

LG will also roll out the S70TY soundbar model, ideal for LG QNED TVs with its simple and compact design. This model also features the industry’s first center up-firing speaker, enabling viewers to enjoy sharpened voice clarity, while its angled design ensures harmonious audio and visual in alignment with the TV screen’s level.

With a dedicated bracket for the S70TY model,^* users can place their soundbar directly beneath the QNED TV for a refined appearance. This bracket provides a convenient solution that enables direct attachment from the S70TY model to the TV, eliminating the inconvenience of drilling holes in the wall during installation. This bracket can wall-mount the S70TY soundbar, guaranteeing an aesthetically ideal setup, great convenience and an optimal sound experience.

LG Triple Level Spatial Sound technology applies channel analysis through a 3D engine to mesmerize listeners with lifelike sound and a compelling sense of space. What’s more, LG AI Room Calibration, a feature praised by both consumers and experts for its audio enhancement, rapidly analyzes the environment of a room and adjusts the settings, enhancing the audio to harmonize with the room’s acoustics. New for 2024, the AI Room Calibration extends its capability to calibrate the audio of rear surround speakers, expanding audio immersion and offering more flexibility for installation.

In 2024, LG also plans to introduce the global market to new editions of speakers and earbuds. Despite its compact design, the most recent XO2 model offers the authentic, omnidirectional audio of the LG XBOOM 360 speaker. Featuring a distinctive conical-cylindrical design, it radiates sound in all directions, ensuring consistent, high-quality audio enjoyment for everyone in the listening space. Its compact dimensions, along with a 15-hour battery life and IP55 rating, increase its portability and versatility. The most recent XBOOM 360 speaker boasts unique 360-degree mood lighting using audio reflectors, and this new speaker features a new lighting design to emanate a sense of openness and diffusion.

LG TONE Free earbuds continue to be ideal for an on-the-go option with user-centric features and a comfortable fit. The latest T90S model offers balanced sound, improved Dolby Head Tracking and refined Adaptive ANC. Additionally, the T90S supports Plug & Wireless, allowing users to enjoy their favorite shows, movies and music on non-Bluetooth devices by using the charging case as a Bluetooth transmitter.

“LG has always been committed to delivering unmatched audio-visual experiences with superior quality, all to bring a better life to our valued customers,” said Lee Jeong-Seok, head of LG Home Entertainment Company’s audio business. “We remain dedicated to providing immersive home entertainment experiences through LG’s premium soundbar products, ensuring our customers enjoy the very best with further enhanced with surround sound optimized for LG OLED TVs and LG QNED TVs.”

LG’s latest innovations and technologies for home entertainment will be on show during CES 2024 from January 9-12 at the company’s booth (#16008, Central Hall, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES by following #LGCES2024 on social media.

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^* This dedicated bracket for the S70TY model is available for separate purchase.

LG Unveils Transparent Antenna for Vehicles With Saint-Gobain Sekurit at CES 2024

An illustration of a car with transparent antennas and six icons

Designed in Partnership With Global Leader in Glazing Solutions,
LG’s Next-gen Transparent Antenna Delivers Seamless Design and Enhanced Telecommunications

SEOUL, Dec. 18, 2023 — LG Electronics (LG) will unveil its transparent antenna for automobiles at CES 2024. LG’s transparent film-type antenna, which is applied directly to vehicle glass, was designed in collaboration with renowned French glass manufacturer, Saint-Gobain Sekurit. A transformative telecommunications technology, the company’s transparent telematics solution is expected to make waves in the rapidly evolving mobility sector while further strengthening LG’s position in the automotive solutions market.

The automotive industry, where electric vehicles are now the norm and autonomous and software-defined vehicles are soon to arrive, is set for a connectivity revolution. This transformation demands cutting-edge telecommunications environments capable of real-time data exchange within high-tech personal spaces.

Designed for compatibility with various types of glass and vehicle designs, LG’s transparent antenna will be available as an on-glass or in-glass solution. The broad surface application of the film-type antenna guarantees reliable telecommunications performance and provides scalability to handle increased network traffic. Extremely adaptable, LG’s latest telematics innovation offers improved connectivity with support for 5G, GNSS (Global Navigation Satellite System) and Wi-Fi.

The transparent antenna can be seamlessly integrated in car windshields or glass sunroofs. This means vehicle manufacturers don’t have to make any design concessions when developing new models as it removes the need for the kind of housing typically required to accommodate conventional antennas. The film-type antenna features more than 80 of LG’s patented innovations, including the design capability to make antenna patterns transparent and transparent electrode technology. LG, in partnership with Saint-Gobain Sekurit, enhanced product integrity by developing a method to apply the transparent antenna onto glass. The leading glass maker is equipping electric vehicles worldwide.

“We’re pleased to unveil our smart glass featuring LG’s transparent antenna technology,” said Thibaut Heitz, Innovation and R&D Director of Saint-Gobain Sekurit. “In collaboration with LG, a leader in vehicle component solutions, we are pioneering advancements in vehicle telecommunications. Our common objective aim is to provide an enriched and unique in-vehicle environment, bringing the future of mobility to fruition.”

“Created through our close partnership with Saint-Gobain Sekurit, the transparent antenna is a next-generation product that has proven its exceptional communications performance for automotive applications via vehicle tests,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “As a global leader in telematics and automotive solutions, LG is committed to advancing its technological capabilities and will continue to introduce new solutions that drive the evolution of the mobility experience.”

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Competing for Customers, ‘Service Olympics’ Around the World

A photo of LG Service Managers gathered around a washer and dryer trying to fix the products

Driven by its core value of ‘Uncompromising Customer Experience,’ LG prioritizes exceptional customer experience at every stage, from the product introduction to after-sales service.

Since 2002, LG has held the ‘Service Olympics’ to boost the professionalism of service managers in a world of fast-changing trends in home appliances. This internal program has become an integral part of the company, providing repair and customer service professionals an opportunity to share their technical expertise. 2018 marked the global expansion of the program, and the evaluation scope widened to cover customer interaction and consultation.

Starting in October, LG held the three-month ‘2023 LG Electronics Service Olympics’ in South Korea and at global subsidiaries including the United States, the United Arab Emirates and India. Testing their skills and abilities to improve the quality of customer service, around 4,200 employees participated in the preliminary round, with about 300 proceeding to the finals.

Due to recent changes in home appliance trends, this year’s Service Olympics established a new competition where service managers went beyond providing consultations and repairs to closely monitor and take care of a customer’s actual product experience. Home appliance cleaning services have also become an official part of the competition in Korea while evaluation areas overseas have been expanded from major products such as refrigerators to various others including dishwashers.

In addition, to address the growing smart home ecosystem, service managers’ software knowledge was put to the test with added evaluations utilizing LG ThinQ, the company’s smart home platform.

The competitions were held in settings mirroring real-life living spaces to better understand and prepare for any inconveniences customers might face. This year’s Service Olympics also featured an evaluation with a judging panel that included non-LG personnel to highlight the customer’s perspective.

The Service Olympics hosted in South Korea at LG’s Learning Center in Pyeongtaek last month has gained popularity locally, with an increase of 100 participants entering the preliminary round compared to the previous year.

87 participants proceeded to the finals, demonstrating their ability to repair refrigerators, washers, dryers, air conditioners, TVs, PCs and small home appliances, as well as their skills in cleaning, providing customer service and offering consultations. In the repair technology and cleaning tests, service managers were presented with random malfunctions or contaminations, and problem-solving assessments accounted for time, accuracy, cleanliness and speed. Customer interaction tests encompassed all aspects of the process, ranging from the steps prior to meeting a customer to the product repair stage and post-service details.

In the U.S., the three-day Service Olympics took place for three days at the LG Electronics Tennessee Plant, which was selected as a Lighthouse Factory by the World Economic Forum (WEF) this January. The competition in the U.S. was expanded to include participants from Canada, and countries including the UAE and India hosted the Service Olympics locally for the first time.

Stay tuned to learn more about how LG is working to enhance the overall customer experience.

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LG and Cybellum to Introduce Cybersecurity Management System Cockpit at CES 2024

An illustration image of a car and an overlap of the words CSMS Cockpit with five different headlines

Leveraging Cybellum’s Expertise in Digital Security, the New Platform
Automatically Monitors and Protects Vehicles from Cybersecurity Threats

SEOUL, Dec. 14, 2023 — LG Electronics (LG) and Cybellum will be introducing its Cyber Security Management System (CSMS) Cockpit platform to automotive OEMs at CES 2024. Designed in a collaborative effort between LG and Cybellum, the automotive cybersecurity company acquired by LG in 2021, the CSMS Cockpit platform monitors and maintains vehicle cybersecurity. The sophisticated solution streamlines cyber-assurance and incident response tasks for OEMs, ensuring vehicles remain digitally secure and fully compliant with evolving cybersecurity regulations.

An area of growing importance, automotive cybersecurity is set to take center stage in the mobility sector as WP.29 UNECE R155 cybersecurity regulations continue to come into effect. From July 2024, all vehicles produced by OEMs must meet the newly established suite of cybersecurity standards to obtain type approval, which is a prerequisite for selling vehicles in 54 countries, including EU member states, the UK, Japan and South Korea. Supporting OEMs to comply with the coming changes, LG and Cybellum’s CSMS Cockpit is a complete platform that addresses the many challenges of automotive cybersecurity management.

The CSMS Cockpit platform swiftly identifies security vulnerabilities, proactively monitoring and taking preventive measures to negate potential threats. LG and Cybellum’s solution can thoroughly analyze vehicle components over the course of its lifespan (approximately 20 years), generating and managing a comprehensive database spanning development and real-world usage. Automatically addressing security concerns and tracking response efficacy, the platform enables real-time risk detection and inspection protocols for individual components. The CSMS Cockpit serves as a control center for product security – from monitoring to management – allowing automakers to promptly assess and address any component-related security threats. In addition, it actively evaluates newly-identified threats and their possible impact on manufacturers’ parts, enhancing overall security reliability.

“The CSMS Cockpit, a product of our collective expertise, will empower automotive OEMs to navigate the complexities of cybersecurity management with unprecedented efficiency and effectiveness,” said Slava Bronfman, CEO of Cybellum. “We are confident that this groundbreaking platform will set a new benchmark for cybersecurity excellence, shaping the future of secure connected vehicles.”

“LG’s automotive component development experience and Cybellum’s automotive security expertise come together in the CSMS Cockpit, a solution that will help automakers deliver the standard of cybersecurity required both now and in the future,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “We recognize the growing importance of auto cybersecurity, and are committed to providing platforms and technologies that support data integrity and vehicle safety in an increasingly digital environment.”

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Reaffirming Brand Message With ‘Life’s Good’ Day in Indonesia

An image of the Life's Good Day event stage with LG logos

LG unveiled its new brand direction this April, aiming to spread the optimistic message of Life’s Good. To showcase their dynamic and youthful brand reinvention, the company organized the first Life’s Good event for employees in South Korea in June.

Expanding the event beyond South Korea, LG Indonesia hosted LG Life’s Good Day on December 2, commemorating their 33rd anniversary in the country and expressing gratitude to local employees. Over 3,000 employees from operational offices across Indonesia, along with their families, participated in various activities focused on inspirational messages and improving communication with management.

The event took place at the Trans Studio Theme Park, creating a positive and enjoyable atmosphere. Attendees enjoyed live performances by local artists, including the popular Ungu Band. Excitement grew as attendees had the chance to win door prizes, such as an LG refrigerator, washing machine, air conditioner and TV.

LG Indonesia has seen dramatic growth through the expansion of production factories that are dedicated to meeting domestic needs as well as the demands of the global market. In addition to the head office in Jakarta, LG has 21 subsidiary offices in regions across Indonesia and also two production facilities. The factory located in Cibitung, Bekasi, produces LG TVs, monitors and digital signage products, while the factory in Legok, Tangerang, is responsible for the production of LG refrigerators, washing machines and air conditioners. Boasting the first overseas LG Home Entertainment Company research subsidiary, the country saw the establishment of a new R&D Subsidiary this July, which will conduct R&D projects targeting the global market.

Photo credit: Ministry of Trade Republic of Indonesia

Minister of Trade Zulkifli Hasan expressed his appreciation to LG Indonesia in a virtual congratulatory speech, praising the company’s commitment to contribute to the local economy with exports comprising more than 85 percent of its total product sales.

Photo credit: Ministry of Trade Republic of Indonesia

Another speech was given by the Deputy Ambassador of South Korea to Indonesia, Park Soo-deok, who highlighted that 2023 marks the 50th anniversary of diplomatic relations between Indonesia and Korea. He applauded Korean companies like LG for their impact on Indonesia’s economic growth.

Encapsulating the Life’s Good message, LG Indonesia continuously strives to shape a better life and future for people and the planet through various ESG initiatives under the umbrella of LG Loves Indonesia. These activities include LG Loves and Cares, supporting community welfare; LG Loves School, promoting educational awareness; LG Loves Children, concentrating on the welfare of local children; and LG Loves Green, fostering sustainability.

“It’s our hope that the LG Life’s Good Day campaign will be a great opportunity for employees to get closer to LG as a brand and be more integrated in aligning their movements with the company’s aspirations,” said Son Chang-dae, president of LG Electronics Service Indonesia. “At the same time, we invite everyone to become an optimist who dares to continue to face and overcome challenges to provide a better life for consumers,” concluded Lee Tae-jin, president of LG Electronics Indonesia for Sales and Marketing.

Stay tuned to learn more about how other LG offices around the world inspire customers and employees to live life to the fullest with the optimism of Life’s Good.

Contributed by LG Indonesia

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LG Listed in the DJSI World for 12th Consecutive Year

Sole South Korean Company in Leisure Equipment & Products and
Consumer Electronics Category Across a 12-Year Continuum

SEOUL, Dec. 11, 2023 — LG Electronics (LG) has earned a place in the Dow Jones Sustainability World Index (DJSI World) for twelve years in a row. The DJSI World ranks the top ten percent of the largest 2,500 global companies based on their long-term economic, environmental, social and governance practices. Widely recognized by investors, governments and key stakeholders, the DJSI World is widely used to compare companies’ levels of sustainable management and as a benchmark for socially responsible investing.

LG achieved the highest overall score in the Leisure Equipment & Products and Consumer Electronics industry category and became the sole South Korean company in this field to be consecutively included in the DJSI World index for 12 years.

The company received high scores for its environmentally-focused initiatives, actively reducing greenhouse gas emissions, water usage and increasing recycling rates. LG is also making significant strides towards its goal of achieving carbon neutrality by 2030, having reduced total greenhouse gas emissions by 220,000 tons compared to the previous year. Additionally, the company joined the RE100 initiative, aiming to transition all its business sites to 100 percent renewable energy by 2050.

In terms of social criteria, LG received positive evaluations for its strong human rights management, workplace diversity efforts and the creation of an inclusive culture. The company also earned recognition for implementing transparent and responsible governance practices, including the effective utilization of its Board Skills Matrix, along with endeavors to enhance the independence, expertise and diversity within the Board.

As a member of the United Nations Global Compact and Responsible Business Alliance, LG not only upholds international human rights and labor standards but also actively enhances its management processes to comply with increasingly stringent global ESG regulations, such as the EU’s Supply Chain Due Diligence Act.

In addition to its impressive DJSI World record, LG has been included in the DJSI Asia Pacific Index for 14 consecutive years and the DJSI Korea Index for 15 consecutive years. These indices assess the same criteria as the DJSI World but focus on companies in the Asia-Pacific region and South Korea, respectively.

Furthermore, LG has received an ‘A’ rating for the third consecutive year on the ESG Ratings scale provided by the Korea Institute of Corporate Governance and Sustainability. Additionally, global investment research firm Morgan Stanley Capital International has consistently awarded LG an ‘A’ grade for the past four years.

Demonstrating its commitment to integrating ESG principles into all aspects of its operations, LG has been implementing mandatory online ESG guidance courses for all employees since last year.

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LG CEO Wraps Up the Year With F.U.N. Talk

A photo of the LG CEO William Cho talking on stage with a big sign that says 'F.U.N. talk'

Since assuming office at the end of 2021, LG CEO William Cho has actively engaged with company employees through the ‘CEO F.U.N. Talk’ program. The 9th session of this program was held on December 7 at the LG Twin Tower in Yeouido, Seoul, providing a reflective overview of the year and expressing determination to accelerate the achievement of Future Vision 2030 in a meaningful and enjoyable communication session.

Mr. Cho commenced by acknowledging everyone’s dedication and efforts throughout the challenging environment of the past year. He highlighted the declaration of Future Vision 2030 as one of the most memorable events. “It was the result of collective efforts and thoughtful considerations,” stated CEO Cho. “Together with all of you, I will strive to fulfill our commitment towards achieving this vision, engaging in brave new challenges, and developing exciting new journeys.”

The vision outlines the company’s transformation into a Smart Life Solution Company, going beyond home appliances and connecting and expanding various experiences in all spaces within customers’ lives.

In addition to regular F.U.N. Talk sessions throughout the year, CEO Cho mentioned the participation of top executives such as CFO, CSO and CTO in fostering a culture of close communication between the leadership team and employees.

During the event, CEO Cho discussed strategic directions for 2024, including portfolio enhancement, performance creation through the integration of Customer Experience and Digital Transformation, and reinforcement of future preparations. He highlighted the roles each organization should focus on to accelerate the achievement of Future Vision 2030.

“Home Appliance & Air Solution Company must strengthen future preparation capabilities including smart home appliances, while Home Entertainment Company should focus on accelerating the growth of its platform business to become a true media and entertainment company,” said CEO Cho. “Vehicle component Solutions Company should further enhance capabilities to respond proactively to trend changes in software-defined vehicles, and Business Solutions Company must grow into a B2B specialist by expanding its vertical solution businesses.”

CEO Cho also recognized the winners of the LG Electronics Innovation Awards for their exceptional contribution to creating unique customer value. Four teams were selected as this year’s award winners: the Development team of the world’s first 4K/120Hz wireless transmission solution for OLED TVs, the Task team that transformed the paradigm of smart home solution subscription services, the team that enhanced customer convenience through the establishment of an integrated customer call system and the Task team for ocean freight advancement.

He expressed his commitment to continuing the Awards. “This award will continue to operate in a direction that shines a light on the efforts of all LG Electronics members who work diligently and receive recognition for their achievements,” mentioned CEO Cho, “Everyone who has constantly strived and made efforts to create customer value in their respective roles is already today’s hero.”

As the final ‘CEO F.U.N. Talk’ of the year, the event garnered enthusiastic responses from employees. Over 10,000 members participated in the event, and prior to it, they shared various opinions in the online comment section in response to the question, “What is the most memorable achievement of LG Electronics this year?”

Thousands of comments were posted, including sentiments like, “Everyone who has shown outstanding performance even during the challenging circumstances has made an achievement,” “It was memorable to see LG gradually change with its steady brand REINVENT activities, and it made me look forward to the next year,” and “Along with the release of innovative products, the communication between the management and employees was impressive, such as CEO F.U.N. Talk, where achievements are shared quarterly and time is spent to understand each other.”

During the event, Mr. Cho engaged in candid Q&A with employees. He particularly emphasized the question from an employee about the company’s vision for the coming year. “I want to create an organization that everyone wants to be a part of – a joyful workplace that fosters horizontal communication across hierarchies, and more importantly, an organization that consistently achieves high performance,” said CEO Cho. “To accomplish this, we need to intricately connect our mission, vision and goals and have a relentless focus on execution.”

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Captivating Visitors With the Innovation Playground

An image of the IT Zone featuring several LG high-brightness ProBeam business projectors and LG gram laptops with different monitors

If ever on the lookout for LG’s advanced digital signage displays and latest technologies, there’s no better place to visit than the LG Chicago Business Innovation Center (BIC). As an innovation hub for B2B partners as well as customers, visitors can envision their spaces outfitted with LG products and business solutions while enjoying the convenience and comfort they offer.

The 5,500-square-foot BIC is the centerpiece of LG Business Solutions’ US headquarters located in the Chicago area and boasts doubled floor space and a solutions-based focus thanks to the recent renovation. More than 100 of LG’s newest commercial display solutions – the jaw-dropping Transparent OLED display and a 2×2 Transparent OLED video wall – are showcased across the expansive showroom. The space also features several digital signage solutions, including multiple DVLED displays, and also has designated zones dedicated to hospitality, medical, IT and gaming.

The Hospitality Zone features in-room Pro:Centric Direct hotel TVs and set-top boxes to show the power and value of the webOS™ smart platform. Visitors can enjoy hands-on experience on Pro:Centric Catena for bars and restaurants and Pro:Centric Smart displays that highlight LG’s integration with third-party smart room solutions such as smart blinds, smart lights and voice-activated technologies.

The company’s aggressive push into the medical display and diagnostic device market is also highlighted here, with the Medical Solutions Zone featuring multiple sizes of Digital X-Ray Detectors (DXD), diagnostic monitors, mammography monitors, radiology monitors and surgical monitors including the brand new 55-inch 4K surgical monitor. This zone also includes a dark room that exhibits how these medical monitors perform in a radiology review setting.

In the IT Zone, visitors are welcomed by several LG high-brightness ProBeam business projectors alongside the full line of LG gram laptops and various types of monitors. They can take a close look at LG’s vast lineup of monitors, such as LG UltraWide, Ergo and curved desktop monitors with sizes up to 49 inches and resolutions up to 4K, or even get a detailed explanation of its specs and features from the tech expert at the zone.

As one of the world’s largest companies to produce high-quality gaming monitors, the center is equipped with a zone dedicated to gaming alone. UltraWide™ and UltraGear™ OLED gaming monitors installed in the zone attracted the attention of video game lovers of all ages. What’s more, the Creative Zone highlights the Emmy-Award-winning 65-inch UltraFine™ OLED Pro display and UHD IPS monitors optimized for video production and broadcast applications.

All customers ranging from B2B partners to end users can gain insight into LG’s commitment to innovation and business growth by experiencing an incredible showroom of today’s top products and solutions. Thanks to organized visits and tours, customers can experience the full value of the LG ecosystem at all levels and realize that LG provides a complete portfolio of forward-looking technologies for today’s business customers.

The Chicago BIC will serve as the epicenter of LG Business Solutions customer engagement in the US with its vast catalog of innovative solutions covering all kinds of business areas.

Contributed by LG USA

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LG Joins Governing Body of Industry Consortium Pioneering Key Future Mobility Technologies

Recognized for Its Expertise in SDV Platform Development,
LG Joins Governing Body of SOAFEE

SEOUL, Dec. 7, 2023 — LG Electronics (LG) announced it has become the ninth governing body member of Scalable Open Architecture for Embedded Edge (SOAFEE) – a global consultative body leading the development of software-defined vehicle (SDV) technology and other future mobility solutions – which now has a membership of more than 100 companies.

Founded by Arm and other industry leaders, the SOAFEE initiative is an industry-led Special Interest Group (SIG) comprised of global automakers, semiconductor suppliers, open-source and independent software vendors, and cloud technology leaders aimed at delivering a cloud-native architecture enhanced for mixed-criticality automotive applications with corresponding open-source reference implementations to enable commercial and non-commercial offerings. LG is joining the SOAFEE SIG Governing Body whose other members include Arm, AWS, Bosch, CARIAD, Continental, Red Hat and SUSE.

LG has been an active participant in SOAFEE since March 2022, when it became a voting member of the SOAFEE SIG. Recognized for its expertise and ongoing contributions to the advancement of SDV and related technologies, the company now takes on a bigger role as a key member of the governing body.

A noted future mobility innovator, LG has earned high praise for its discovery of new usage scenarios for cloud native technology within the driving environment, and for conducting technology verification research that moves the automotive sector closer to the realization of the SDV. LG aims to build on its groundbreaking work and solidify its technological leadership through broadening collaboration with other global companies seeking to establish a robust SDV ecosystem.

At IAA Mobility 2023 in Munich, Germany, this September, LG presented its views on the impact the SDV will have on future mobility, and how it is actively preparing for this new era in driving technology. The company’s strength in in-vehicle infotainment (IVI) systems is enabling it to develop diverse solutions – including in the areas of vehicle computing, vehicle communications and vehicle operating systems – that will be much in demand as the SDV market continues to evolve and grow.

“LG is very excited to join the SOAFEE Governing Body and looks forward to collaborating with other industry-leading companies to pioneer SDV technology,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “LG has secured competitiveness in the areas of infotainment, telematics and ADAS in preparation for the SDV era, and plans to be actively involved in establishing relevant industry standards in the future.”

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Redesigning Life and Space With Aesthetics and Practicality in Mind

A photo, with white spaces on the top and bottom, of the LG Objet Collection Pose TV placed next to the living room wall

Have you ever been frustrated trying to find the best location for your TV in your living room? Should it be on this side of the wall or the other? In heavily populated cities like Seoul, South Korea, where many live in apartments, it’s very often the case that a TV is placed on a media console in front of a living room wall to free up more space. This, however, can be an eyesore to those who want to decorate their room differently or just simply dislike having a black screen and cable clutter all open to view. These were some of the annoyances and inconveniences LG aimed to address with its Lifestyle Screens.

LG OLED Objet Collection TVs seek to blur the line between state-of-the-art home appliances and designer furnishings. They boast a modern, minimalist design language that focuses on elevating and blending in effortlessly to any indoor environment. As suggested by the word objet – a decorative object meant to be exhibited or open to view – the collection seeks to provide a compelling way for customers to express their unique tastes and personality.

In line with this concept, the LG OLED Objet Collection Posé was designed as a TV resembling a high-end furniture piece or art object, complementing the décor in any part of a room. The TV’s gently curved edges and muted, calming beige fabric finish is soft to the look and touch, adding a stylish charm to the room, wherever it is placed. It blends in particularly well with similar colored rugs, creating a cozy atmosphere. It wasn’t long before the aesthetically-pleasing design began to garner the attention of the people who were searching for ways to better meld the TV into their living room design.

Aesthetics, however, was not the sole focus in the development of Posé. The design process is actually said to have begun with trying to make a practical TV that can answer some of the difficulties that came with installing a TV. Then came the long and arduous deliberation into how the product should fit in the room – the most challenging job of making it blend in with the surroundings.

The result was a successful fusion of art, design and practicality. The LG OLED Objet Collection Posé offers a solution to the common challenges faced when integrating a TV into a living room, providing homeowners with a visually pleasing and functional option. With its elegant aesthetics and thoughtful features, Posé redefines the concept of a TV, transforming it into a statement piece that enhances the overall ambiance of any room.

To find out more about how the LG HE Design Lab is setting new standards for the perfect home entertainment experience through groundbreaking designs, stay tuned to the LG Newsroom.

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