Clean Water and Sustainable Lifestyle: LG's Mindful Innovations

Clean Water and Sustainable Lifestyle: LG’s Mindful Innovations

An illustration with the earth and the words '22 March World Water Day'

Observed every year on March 22, World Water Day serves as an important reminder of the need to protect and preserve what many would call our most valuable natural resource: clean, drinkable water. A long-time supporter of World Water Day, LG continues to help consumers enjoy healthy, life-sustaining water with its innovative filtration systems and state-of-the-art hygiene-enhancing technologies.

Clean and Healthy Drinking Water
Access to clean, healthy drinking water is essential to our wellbeing. Without it, neither the individual nor society as a whole can flourish. Delivering effective water purification in the home, the LG PuriCare^™ water purifier provides reliably clean H₂O at the touch of a button.

The PuriCare’s cutting-edge Tankless technology, which removes the need for a dedicated water storage tank, keeps users safe by preventing the growth of microorganisms, and maintains the freshness of the water being dispensed. Also, a 4-stage filtration system helps extract heavy metals, such as mercury and lead.¹

Adding to the hygienic performance of the PuriCare water purifier is the use of LG’s UVnano™ technology.² Operating automatically once every hour, UVnano employs ultraviolet light to maintain the cleanliness of the inside of the water outlet; reducing the presence of bacteria on the outlet’s nozzle by 99.99 percent.³

UVnano can also be found in a variety of other LG products, including the company’s advanced refrigerators. LG’s InstaView™ fridges (and models from many other lineups as well) apply UVnano tech to their built-in water dispensers, giving users easy access to hygienic water for drinking or cooking.⁴

Tumbler Care Solution for Sustainable Living
Water conservation, like the availability of potable water, is a key ingredient for a sustainable future. A simple way that one can start to effect positive change is by choosing reusable cups over disposable ones. The production of single-use plastic water bottles requires substantial amounts of water,⁴ whereas reusable water bottles have a much lower environmental footprint.⁵

Representative of the company’s Better Life for All ESG commitment, the innovative mycup tumbler washer presents another effective way to keep one’s drinking water clean while also supporting water conservation efforts. Incorporating the eco-conscious Bubble-Jet technology, mycup hygienically cleanses users’ drinking tumblers while using only a modest amount of water.⁶The unique device also promotes sustainability through encouraging people to choose reusable tumblers instead of disposable cups.

The washer’s two cleaning courses – Quick Wash and Extra Wash – use water heated to 65 degrees Celsius and LG’s water-saving Bubble-Jet technology to ensure a thorough and sanitary cleaning. Great for a speedy wash when time is of the essence, the Quick Wash course takes just 30 seconds to run. For a complete clean and dry, the Extra Wash course first washes the tumbler with multi-directional water jets, and then gently dries it with hot, powerful airflow.

Through its innovative water-purifying and hygiene-enhancing home appliances, LG is empowering people everywhere to live healthier and more sustainably. The company hopes that everyone has the opportunity this World Water Day to reflect on their relationship with water, and consider what they can do to make a positive difference, starting with small steps at home.

Stay tuned to LG Newsroom to learn more about LG’s environmentally- responsible home appliances.

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¹ Issued by the Korea Institute for Water Technology Certification (KIWATEC) following South Korea’s Law for the Management of Drinking Water. LG PuriCare water purifier exceeds the required standard for the removal of heavy metals, including mercury, lead, iron, aluminum, copper, arsenic, cadmium, zinc, and manganese.
² UVnano is a compound word of UV (ultraviolet) and nanometer, the unit of UV.
³ Internal evaluations based on test results conducted by Korean test institutes KTL (21.3) and KCL (21.2) on the UV-LED module (on Self Care mode) demonstrated 99.99 percent sterilizing effectiveness within the water outlet of the PuriCare water purifier. Results may differ depending on actual usage and other external factors.
⁴ According to a 2011 study by the Water Footprint Network, approximately 1.4 gallons (5.3 liters) of water are needed to produce a standard single-use plastic water or soda bottle. (https://foodprint.org/blog/plastic-water-bottle/)
⁵ Americans are estimated to use 120 billion disposable cups annually. Substituting a single disposable cup daily would conserve 23 pounds of greenhouse gas emissions, 281 gallons of water, and prevent 16 pounds of solid waste from reaching landfills annually. (https://foodprint.org/blog/reusable-coffee-cup-ban/)
⁶ The Bubble-Jet nozzle employed in the Quick Wash mode of the LG mycup tumbler washer for the field test provides 17 percent reduction in water usage. Based on the results of joint research conducted by LG in collaboration with Seoul National University. Results may differ depending on load compositions and environmental factors.

[On the Job] Breaking Boundaries: Exploring Human-Centered Innovation at LG Labs

An image of Kong Dae-won, leader of LG labs and Woo Hyung-bihn, specialist at LG Labs sitting next to each other talking

In this installment of On the Job, we go inside LG Labs, LG’s marketing platform established to deliver experimental and innovative product and service experiences to its customers. We’re here to learn more about how it brings one-of-a-kind products and service experiences to customers.

As it transforms into a younger and innovative company, LG is fully committed to delivering a consistent supply of groundbreaking products and technologies that appeal to the younger generation. Playing a key role in this shift is LG Labs, a platform established to push the limits of innovation and turn imagination into reality by doing something that doesn’t come natural to most – thinking outside the box.

Since making its world debut at CES 2023, LG Labs has been presenting some of the most experimental and innovative products and services to global customers. Set up to bring a younger and more innovative feel to the LG brand, LG Labs’ purpose is to develop products that resonate with the younger generation, helping it build strong and lasting brand values that will be crucial to sustaining its leadership status into the future.

“If we discover an innovative idea that can provide new, unique experiences to customers, it doesn’t matter if it is low in business priority or small in market size,” explained Kong Dae-won, leader of LG Labs. “Even before launch, LG Labs actively engages with real customers through various channels and considers their honest feedback, providing us more opportunities to bring our potentially game-changing ideas to life.”

(From left to right) Kong Dae-won, leader of LG labs, and Woo Hyung-bihn, specialist at LG Labs

To decide which product to develop, LG Labs brings together experts from LG Global Marketing Group, Design Management Center, CX Center, Quality Management Center and other related departments. The questions every LG Labs expert must ask themself are: Is this something we’ve never tried before? Is it a new concept for the industry? And does it have business potential?

For example, DukeBox, which was unveiled at CES 2024, creates an entirely new product category and unique music experience by combining a vacuum tube motif with Transparent OLED tech. In fact, despite launching only a year ago, LG Labs has already invented several never-before-seen products including DUOBO, Bon Voyage and brid.zzz.

Bon Voyage featured at Wanderlust Korea

“We felt it was important to bring our innovations to customers directly and provide the opportunity to experience our innovative ideas in person,” said Kong Dae-won. “Over the past year, brid.zzz, Bon Voyage and DUOBO were featured in the LG Labs experience zone at offline events in South Korea, including Wanderlust Korea, Isegye Festival and Go Out Camp Festival. As a result, we were able to reach more than 40,000 customers and received invaluable feedback from more than 2,000 visitors.”

This year’s CES LG Labs booth was twice the size of last year’s booth, and the response from visitors was twice the scale as well. DukeBox was a big hit, especially with the big music labels in attendance as it fit seamlessly with their content and music. As a result, LG is currently in talks with a famous label on a potential collaboration that would undoubtedly strike a chord with young music fans.

LG Labs offline experience zone at Isegye Festival in Korea

Beginning last year, LG started focusing on targeting younger customers. This year, it’s taking things a step further by entering their social and online channels to generate more engagement. By leveraging the influence of creators who resonate with the younger demographic, LG plans to adopt an online and offline hybrid marketing strategy to communicate the new and exciting experiences of LG Labs’ products. This includes expanding its experience events overseas.

LG Labs aims to expand the company’s future business portfolio while encouraging both executives and employees to challenge convention by fostering an organizational culture that welcomes and rewards it. There’s much more to come from LG Labs over the coming years, so watch this space for more inventions designed to make life good!

Stay tuned to the LG Newsroom to find out what other LG teams and employees are getting up to.

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LG Receives AHRI Performance Award for Seventh Consecutive Year

An illustration of LG Air Handling Unit (AHU) and its certification from Air-Conditioning, Heating & Refrigeration Institute (AHRI) Performance Award

Sought-after Industry Accolade Confirms the Impressive Quality and
Performance of Company’s Diverse HVAC Solutions

SEOUL, Mar. 20, 2024 — LG Electronics (LG) has received the Air-Conditioning, Heating & Refrigeration Institute (AHRI) Performance Award for the seventh year in a row. The award underscores the excellence of LG’s heating, ventilation and air conditioning (HVAC) solutions, which continue to set the standard for performance, efficiency and reliability.

Founded in 1953, AHRI is a respected international trade association for manufacturers of HVAC, refrigeration and water heating solutions. Its current membership includes more than 350 companies, representing countries and territories from all over the world.

The product evaluations required to determine which companies will ultimately receive an AHRI Performance Award are largely carried out by Intertek, the respected third-party testing, certification and inspection organization.

For the third consecutive year (from 2021 to 2023), a total of 62 LG HVAC solutions across six product categories successfully passed AHRI’s rigorous evaluation process. The assessed LG products represent the following HVAC categories: Energy Recovery Ventilator (ERV), Variable Refrigerant Flow (VRF), Unitary Small Heat Pump (USHP), Water-Cooled Chiller (WCCL), Air-Cooled Chiller (ACCL) and Air Handling Unit (AHU).

The Multi V large-capacity outdoor unit, one of the outstanding LG solutions evaluated for the latest AHRI Performance Award, leverages the company’s renowned Inverter Compressor to deliver a powerful, energy-efficient performance. Particularly popular with customers in Northern Hemisphere countries, where winters can be exceptionally harsh, LG’s premier VRF system provides reliable and effective indoor heating, even in temperatures as low as negative 30 degrees Celsius (negative 22 degrees Fahrenheit).

Evaluated in the USHP category, which includes mixed-matched coils and wall-mounted heat pumps, the Multi V S is a compact yet powerful VRF solution offering low operating costs and high efficiency. Well-suited to small offices, and apartments with limited balcony space, the Multi V S employs environmentally friendly refrigerant and boasts LG’s durable Ocean Black Fin, and a variety of advanced sensing control functionalities.

Receiving the award for the first time, LG’s AHU ensures a fresh and comfortable indoor environment by controlling indoor heating and cooling, ventilating and humidification.

LG’s Core Tech sets the company’s HVAC products apart with independently developed and manufactured key components of its HVAC solutions, such as compressors and motors. Furthermore, LG maintains a proactive approach to research and development investment, focused on advancing technologies including heat exchangers, inverters and heat pumps.

“Earning the AHRI Performance Award for seven straight years is a significant milestone and a testament to the quality and dependability of LG’s HVAC solutions,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to expand our presence in the global HVAC market, providing efficient, eco-conscious solutions that customers can depend on, year after year.”

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Witness the Next Evolution of Luxury at Thailand’s Premier Showroom

An image of the ATTA Autohaus showroom with a white Mercedes Benz vehicle

LG Thailand has forged a groundbreaking partnership with ATTA Autohaus, the first digital showroom of Mercedes-Benz in Thailand, to redefine the visitor experience. In a flawless fusion of innovation and luxury, this exclusive venture showcases LG’s state-of-the-art technology within the opulent confines of ATTA Autohaus, featuring none other than the world’s largest OLED TV (97 inches) alongside stunning OLED Posé and StanbyME.

To deliver an avant-garde journey that meets the growing demand for high-tech experiences, ATTA Autohaus enlisted the help of LG professionals to assemble an immersive environment where today’s most advanced TVs add a touch of class to the premium showroom experience. This coming together aligns perfectly with ATTA Autohaus’s commitment to seamlessly blending its online and offline customer experiences together.

LG’s cutting-edge OLED technology, especially the world’s largest OLED TV, has been meticulously integrated into the showroom’s ambience. Going far beyond the purpose of delivering crystal-clear content, these TVs are now making their mark on ATTA Autohaus’s mission of providing the most innovative and sustainable customer experience yet. The strategic placement of LG TVs among the venue’s 15 high-end vehicles creates a harmonious synergy between tech and luxury, offering a glimpse into the future of luxury car retail spaces.

This collaboration extends LG’s OLED technology beyond conventional entertainment settings. The TVs not only showcase the prowess of LG’s display technology, but also contribute to the creation of a captivating ambiance. LG’s 97-inch OLED TV stands out among the rest as a testament to the company’s commitment to pushing the boundaries of visual innovation, providing the most cinematic experience ever witnessed inside a luxury car showroom.

The integration of LG’s technology was a resounding success, elevating the showroom’s allure while guiding esteemed guests on their journey into the world of luxury vehicles. Since the awe-inspiring TVs were installed throughout the venue, visitor engagement has increased significantly with the immersive screens extending dwell time and heightening visitors’ intrigue in the displayed vehicles. This collaboration goes as far as setting a new benchmark for future endeavors, showcasing how cutting-edge technology is worthy of its place in the luxury market, raising the bar for automobile showrooms across Thailand.

More than just a collaboration, this transformative blend of technology and luxury is helping to transform perceptions of the customer experience within the premium automotive industry. This partnership embodies LG’s commitment to innovation and its ability to seamlessly integrate advanced technologies into diverse lifestyle settings, ultimately making life better for all consumers worldwide.

Contributed by LG Thailand

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LG CineBeam Q Brings a 4K Cinematic Experience and Aesthetic Design to the Global Market

An image of LG’s CineBeam Q projector with a 360-degree rotatable handle

With a 360-degree Rotatable Handle and Auto Screen Adjustment Feature, the Latest
CineBeam Model Delivers High-quality Content Consumption Anytime, Anywhere

SEOUL, Mar. 15, 2024 — LG Electronics (LG) is set for the global launch of the LG CineBeam Q (model HU710PB). The LG CineBeam Q will be available for pre-orders from March 18 with exclusive benefits.¹ The global release will begin in South Korea this month and will roll out in other markets, including US, Canada, Australia, Germany, Spain, France, UK, several countries in Asia and the Gulf region from April. Furthermore, the innovative projector aims for further expansion into additional countries.

Unveiled at CES 2024, the LG CineBeam Q projector is designed to complement users’ lifestyles, offering maximum portability with its compact design featuring a 360-degree rotatable handle. Intended for seamless transitions between indoor and outdoor settings, the CineBeam Q caters to users seeking elevated entertainment experiences free from constraints of location.²

The LG CineBeam Q provides flexibility for effortless content consumption anytime, anywhere.² Whether used as an educational aid for families or a movie screen for social gatherings, the versatile lifestyle companion integrates into any room or outdoor area. When not in use, the CineBeam Q projector acts as a chic interior accessory, complementing any space with its minimal design. Additionally, users can activate the Light Drawing function to enhance the ambiance of a space with captivating digital images. This image-mapping feature projects images onto the wall, elevating the room with tranquil mood lighting.

Extending beyond its portable design, the CineBeam Q refuses to compromise outstanding picture quality, projecting stunning 4K UHD resolution images up to 120 inches and delivering vibrant, vivid pictures with a remarkable 450,000:1 contrast ratio and 154 percent coverage (overall) of the DCI-P3 color gamut.

The CineBeam Q projector boasts versatile and convenient features that effectively solve portability issues associated with conventional projectors, which can be a hassle to set up and move around. Equipped with Auto Screen Adjustment, the auto-focus feature optimizes image placement and size, creating an immersive viewing experience in any space, while eliminating the inconvenience of the setup process.³ Further enhanced by the intuitive LG webOS platform, viewers can watch all their favorite shows with seamless access⁴ to popular streaming services like Netflix, Disney+, Prime Video and YouTube.⁵Additionally, it allows users to effortlessly share content from their smart devices via AirPlay 2 and Miracast.⁶

“The LG CineBeam Q stands out as a truly unique projector, not only for its exceptional picture quality and impressive visuals but also for its ability to seamlessly blend into any home environment as a stunning art piece,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “Content lovers will be delighted by the portability of the projector lineup, which delivers unparalleled cinematic viewing experiences anytime, anywhere.”

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¹Benefits for pre-order purchase may vary by country.
² The projector operates solely through external power sources and does not feature a built-in battery. It necessitates connection to a power cord or external battery. Also, the model requires space suitable for projection such as walls, ceilings and similar surfaces.
³ If the distance from the screen exceeds 2 meters or the angle of placement is over 25 degrees, the auto screen adjustment may not work properly.
⁴ Available when the device is connected to Internet or Wi-Fi network.
⁵Many streaming apps available on webOS require a paid subscription. Support for specific streaming apps may vary by country. Users are required to have an account for the streaming services.
⁶ Available when the device is connected to Internet or Wi-Fi network.

LG CineBeam Q Brings a 4K Cinematic Experience and Aesthetic Design to the Global Market

LG is set to globally launch the CineBeam Q, the innovative projector that aims to offer maximum portability and elevated entertainment experiences

LG Presents an Upgraded Lifestyle With Its Latest Home Solutions at AWE 2024 in China

An image of the LG x JD Alliance zone at AWE 2024

Under the Theme of ‘Upgrade Your Lifestyle with LG’, the Company Showcases How
LG ThinQ and Its Technologies Offer Enhanced Customer Experience

SEOUL, Mar. 14, 2024 — LG Electronics (LG) is set to showcase its cutting-edge home appliances and related core technologies at the Appliance & Electronics World Expo (AWE) 2024, taking place in Shanghai, China, from March 14-17. In collaboration with Jingdong (JD), one of China’s biggest e-commerce companies, LG will present a range of premium home appliances that local consumers can purchase through JD’s online store, and host a live broadcast session on the opening day of the Expo.

Under the theme of ‘Upgrade Your Lifestyle with LG,’ the company is introducing the upgraded home lifestyle made possible by the company’s innovative appliances. The expansive exhibit includes the LG x JD Alliance zone, LG Innovation Tech zone, Upgrade Your Lifestyle zone, as well as the LG ThinQ™ Home, MoodUP™ Bridge, Air Solution Lounge and the Laundry Solution & Trendy Kitchen zone.

LG x JD Alliance zone highlights the groundbreaking appliances that will be available on JD, along with the advanced technologies that have helped LG become a major player in the global home appliance market. On day one of AWE, LG and JD will team up for live broadcasts showcasing home solutions, such as the latest WashTower™, LG Styler™, InstaView™ refrigerators, air conditioners, 77-inch and 83-inch OLED TVs.

In the Upgrade Your Lifestyle zone, LG will illustrate its harmonious ‘Fix & Max’ concept, with home appliances seamlessly integrated into realistic and stylishly appointed kitchen, study and living room environments. Visitors can also see for themselves how the company’s stunning home appliances realize the vision of making better life at home by curating a residential space with home appliances products, lifestyle screen products and IT products, including the kitchen, living room, home office, dressing room and balcony.

The LG ThinQ Home zone shows off the smart yet elegantly simple home appliance management experience enabled by the revolutionary LG ThinQ UP. Intuitive to use, the latest ThinQ UP platform makes it easier to control and manage appliances, whether it is turning appliances on and off or selecting one of the many specialized cycles available on the company’s intelligent appliances.

With its vibrant, dynamic colors, the MoodUP Bridge is sure to attract the attention of visitors to LG’s booth at AWE 2024. First introduced in 2023, LG refrigerators with MoodUP feature color-changeable LED door panels that can be managed using the LG ThinQ app.

Moving into the Seamless Air Solution Lounge, visitors can experience the full lineup of LG’s air care appliances including the PuriCare AeroTower™, AeroFurniture and LG PuriCare Objet Collection HydroTower.

The LG Innovation Tech zone introducing Artificial Intelligence Direct Drive (AI DD) technology focuses on LG’s washers and dryers equipped with the latest Direct Drive Motor™ tech. Intelligently caring for users’ laundry, the AI DD senses the weight and fabric softness of each load and the types of fabrics being washed, then automatically determines the ideal cycle for enhanced cleansing performance and protection of your garments.* Meanwhile, visitors can see the history of LG Styler, as well as the improved clothing care solutions of new LG Styler.

The Laundry Solution & Trendy Kitchen zone is where visitors can find LG’s smart integrated clothing care solutions and high-performance kitchen appliances. Displayed in the Laundry Solution zone, visitors can see LG’s smart clothing care solution from washer, dryer, clothing care solution and ironing. The Trendy Kitchen zone features various lineup of InstaView refrigerators with understated, décor-friendly finishes, including Essence White and Matte Black.

Visitors can continue their tour of the company’s booth in the LG Objet Collection™ zone, which presents the unique and captivating aesthetics of the LG Objet Collection lineup.

To target young customers, the company set up unique zones where visitors could fully experience LG products in person. The IT Gaming Zone offered visitors the chance to play actual games on LG UltraGear OLED gaming monitors and LG gram Pro laptops. And, catching the eyes of younger visitors, the Camping & Relaxation Zone was an interactive outdoor life space featuring products, including the LG StanbyMe Go and LG CineBeam Q, which are being launched in China for the first time. Also, LG MAGNIT, a 163-inch Micro LED, not only captivates visitors with its high-quality image but also offers customizable large-scale screens to meet the needs of B2B customers.

“We are excited to introduce Chinese customers to an upgraded lifestyle with our innovative home appliances and technologies at AWE 2024,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to deliver smart life solutions capable of accommodating the unique tastes, preferences and needs of each and every customer.”

Visitors to AWE 2024 can explore the full portfolio of lifestyle-enhancing LG home appliances at the company’s booth (#1C51, W1 Hall, Shanghai New International Expo Center).

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* Tested by Intertek on comparing the results of AI Wash cycle to Cotton cycle with 3kg of load in LG washer model F4Y7RYW0W. AI sensing is not activated when the Steam option is selected. Results may differ depending on load composition and environmental factors.

LG Presents an Upgraded Lifestyle With Its Latest Home Solutions at AWE 2024 in China

LG showcases its cutting-edge home appliances and core technologies at the Appliance & Electronics World Expo (AWE) 2024 in Shanghai, China

LG Smart TVs Set the Stage for Passionate Sports Victory

An image of two women celebrating while watching the television screen

An exciting transformation is taking place in the world of sports entertainment, revolutionizing how enthusiasts engage with live games and events to foster stronger connections with their favorite athletes and teams. Recent studies¹from LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, offer compelling insights into the growing trend of consuming sports content through streaming services. Over 70 percent of respondents across the US, UK and Canada regularly stream live sports and a considerable portion expressed intentions to stream upcoming major sports games. With increasingly convenient options available, evidence proves that sports streaming is gaining rapid momentum.

Amidst the surge in sports consumption via streaming, LG Smart TVs offer a comprehensive and compelling array of options catered to the preferences of every sports fan. Available on both paid and free ad-supported streaming services, LG Smart TV users can enjoy a variety of sports content on the big screen for an immersive and dynamic viewing experience that brings the excitement of the game right into the living room. In anticipation of the buzz surrounding major sports events later this year, LG Smart TVs promise to heighten these games and tournaments, bringing people together for a sensational sports entertainment experience.

Notably, users can access LG Channels, the company’s exclusive, free streaming service, which boasts an extensive range of sports channels, presenting coverage of popular games and events across multiple countries. For example, popular content from the National Collegiate Athletics Association (NCAA), Matthew Berry’s Fantasy Life and the National Football League (NFL) have captured the attention of sports lovers from the US. Similarly, in Europe, viewers have engaged with a multitude of channels showcasing regional or local leagues, such as FIFA+, DAZN RISE, Tennis Channel, EdgeSports, MTRSPT1 and SportsGrid, providing a diverse range of content for enthusiasts of any sport.

Tailored for passionate sports fans, LG Smart TVs are loaded with versatile features including Sports Portal² and Sports Alert.³ Easy access through the Sports Quick Card on the Home Screen ensures users can stay up to date with key game highlight and real-time score, missing none of the action and excitement.

Sport Portal Snapshot. Sports streaming services available in select regions, subscription to Prime or
Prime Video required

What’s new, LG introduces Sports Portal, an intuitive and convenient interface that delivers a comprehensive selection of sports information and content. The Sports Portal is a hub for sports channels, live content, match schedules, scores and more. Moreover, convenient features like keyword web searches and curated lists of major sports leagues and sports apps grant access to all the resources needed to customize the entertainment experience.

Sports viewing on LG Smart TVs is further enhanced with the personalized support of Sports Alert. By registering their favorite players or teams, users can receive the latest updates with notifications showing real-time scoring alerts and final match results, all available even while enjoying other content. The feature also conveniently presents information about their teams’ upcoming matches and key sports league details.

Another versatile feature, Room to Room Share⁴ utilizes a Wi-Fi connection to seamlessly mirror the content from one LG Smart TV to another⁵ in a different room within a house, providing an uninterrupted viewing experience, so viewers never miss a moment of the game, even as they move between rooms.

Dive into the dynamic world of sports entertainment with future updates on LG’s latest innovations by visiting the LG Newsroom.

1 LG Ad Solutions “Stadium to Screen. Streaming live sports in 2024.”
2 Available on LG 2024 OLED TVs, QNED TVs, NanoCell TVs and UHD TVs.
3 Available on LG Smart TVs running webOS 6.0 and above. Sports and sports leagues supported may differ by country. Functionality and EPG limitations vary by country.
4 Syncing is only available between TVs connected to the same Wi-Fi access point. Support for Room-to-Room Sharing may vary by country.
5 Sending and receiving capabilities may differ depending on the TV model.
– Main TV / Content Sender: LG OLED TVs, including Z2, Z3, Z4, M4, G2, G3, G4, C2, CS, C3, C4, and QNED TVs, including QNED99Q, QNED95Q, QNED 99T
– Sub TV / Content Receiver: Every LG Smart TV released in 2022 and later

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LG Advances B2B Ventures With Cutting-Edge Lighthouse Factory Expertise

Company Expands Smart Factory Business
Based on AI Technology and Automation Solutions

SEOUL, Mar. 13, 2024 — LG Electronics (LG) is expanding its B2B business area and making significant strides into the global smart factory market by capitalizing on its expertise in constructing and operating intelligent autonomous factories.

Earlier this year, LG established the Smart Factory Business Division within its Production engineering Research Institute (PRI) and initiated the commercialization of its intangible assets, including smart factory construction technology and operational solutions. These innovations will be highlighted at MODEX 2024, the premier supply chain experience trade show, held in Atlanta, Georgia, USA.

LG’s smart factory business not only delivers production automation solutions but also incorporates AI-driven production planning, operations and the Digital Twin solution. The company aims to enhance customers’ manufacturing competitiveness by offering optimal solutions across all stages, from factory planning and design to construction and operation. Additionally, continuous improvement consulting services for factory upgrades will be available.

Aligned with LG’s vision of achieving a revenue of KRW 100 trillion by 2030, with the B2B sector targeting revenue exceeding KRW 40 trillion, the smart factory business serves as a cornerstone for LG’s B2B expansion. This endeavor is part of LG’s strategic focus on three key areas for future growth: accelerating non-hardware business models, expanding B2B businesses and developing new business domains.

Experienced in various aspects of the smart factory business, LG boasts extensive manufacturing expertise across diverse sectors such as home appliances, air solutions, TVs, vehicle components and robotics. What’s more, the company provides cutting-edge equipment and communication technologies, including big data-enabled integrated monitoring systems and predictive quality evaluation systems.

In addition to its manufacturing prowess, LG has secured essential digital technologies for building automated processes, including AI, big data and the Internet of Things (IoT). The company has also developed an intelligent production system where deep learning-enabled robots execute tasks guided by the company’s Digital Twin solution. This solution simulates actual machinery, equipment and logistics systems in a virtual environment, facilitating smooth integration and optimization of manufacturing processes.

These accomplishments have earned LG recognition for possessing world-class smart factory technology, encompassing hardware, software and automation solutions. Notably, the LG Smart Park in Changwon and the Tennessee factory in the USA were selected as Lighthouse Factories by the World Economic Forum.

With these capabilities, LG strengthens collaboration with various partners to expand the smart factory ecosystem. Following the signing of an MOU with LS ELECTRIC for the “Establishment of Smart Factory Business Cooperation System and Mutual Benefit Enhancement,” LG is forming unions with numerous global partners to advance smart factory technology through cloud and data analysis.

“In light of LG’s robust portfolio of smart factory solutions, we are committed to partnering with customers throughout their manufacturing journey by delivering optimal solutions across all stages, from planning and design to construction and operation,” stated Song Shi-yong, head of LG Electronics’ Smart Factory Business Division. He further elaborated on plans to introduce a Total Factory Offering System, which will provide a comprehensive solution in collaboration with LG and its global partners.

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LG Makes Strategic Investment in Bear Robotics

Company Aims to Lead Shift to Software-Defined Robotics

SEOUL, Mar. 12, 2024 — LG Electronics (LG) is making a strategic investment move to expedite the advancement of its capabilities in service robotics, a key new business area of the company.

LG has executed a stock purchase agreement to acquire a stake in Bear Robotics, a prominent Silicon Valley-based startup specializing in AI-driven autonomous service robots, through an investment of USD 60 million.

Rather than seeking short-term returns, this strategic investment is aimed at bolstering LG’s portfolio for long-term growth. Upon closing the stock purchase, the company will hold the largest portion of shares in Bear Robotics on a single-shareholder basis.

At CES 2024, LG’s CEO William Cho had discussed such potential equity investments, stating, “In the service robotics market, we’re focusing primarily on areas such as delivery and logistics. However, we are carefully considering future directions, keeping open the possibility of equity investments or mergers and acquisitions.”

Founded in 2017 under the leadership of CEO John Ha, a former Senior Software Engineer and Technical Lead at Google, Bear Robotics has gained recognition for its AI-powered indoor delivery robots catering to markets in the United States, South Korea and Japan. The company boasts a team of skilled engineers, including its co-founder and CTO, with backgrounds in prominent tech companies. Notably, Bear Robotics is drawing attention for its expertise in platformizing service robotics software, robot fleet management technology and cloud-based control solutions.

Leading the Shift to Software-Defined Robotics and Enhancing Synergy in Robot Business

LG is preparing for a transition towards Software-defined Robotics (SDR), a shift from hardware to software emphasis, similar to what has been observed in the mobility industry. In anticipation of future growth, the company is committed to developing scalable service robots on an open architecture software platform so that it may cater to a variety of environments, recognizing the critical importance of standardizing AI-based autonomous robot platforms. With this understanding, LG views this strategic investment as a pivotal opportunity to propel its robot business capabilities.

With years of experience in the robot business, LG has accumulated expertise in deploying robot solutions across various commercial spaces such as airports, hotels, restaurants, hospitals, retail stores, museums, smart warehouses and golf courses. LG operates a facility dedicated to the production of service robots at the LG Future Park in Gumi and boasts world-class capabilities in management of quality, supply chain and customer services.

By combining Bear Robotics’ world-class R&D talents and software platform expertise with its own strengths, LG aims to spearhead efforts in standardizing robot platforms to significantly reduce market-entry costs, thereby enhancing operational efficiency and fostering synergies. “Just as Android revolutionized the smartphone era, standardized open platforms are essential for the activation of the robot market,” remarked Bear Robotics CEO John Ha.

Charting a Course for Future Growth in the Service Robotics Market

In recent years, LG has strategically reallocated resources towards high-growth sectors for the future, aligning with market dynamics and the strategic significance of its business models. The investment in Bear Robotics epitomizes LG’s dedication in accelerating the advancement of its service robot sector, a pivotal component of its future growth strategy.

LG has been nurturing its robot business as one of its future core pillars. From the deployment of guide robots at Incheon International Airport in 2017, it has progressively introduced tailored solutions for diverse commercial settings, encompassing delivery and disinfection functionalities. Since the preceding year, LG has actively pursued expansion into international markets including the United States, Japan and Southeast Asia.

The service robotics market is expected to experience rapid growth, propelled by the rapid advancement of technologies such as AI and communication. On a global scale, the market is anticipated to grow from USD 36.2 billion in 2021 to USD 103.3 billion by 2026.

Last year, LG unveiled its Future Vision 2030, outlining its goal of evolving into a Smart Life Solution Company that can seamlessly connect and expand customer experiences across various domains, including home, commercial, mobility and virtual spaces. Aligned with this vision, LG aims to achieve the ‘Triple Seven’ goal: an average growth rate and operating profit of seven percent or more, alongside an enterprise value translating into an EBITDA ratio of seven.

“As the service robot market enters a period of growth, this equity investment will significantly contribute to securing a ‘Winning Competitive-edge’ for the company,” emphasized Lee Sam-soo, chief strategy officer at LG Electronics. “From a mid- to long-term perspective, we will seek to develop our robot business into a new growth engine, exploring various opportunities through the integration of cutting-edge technologies such as Embodied AI and robotic manipulation.”

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LG Showcases Latest Innovative HVAC Solutions at MCE 2024

At Europe’s Largest HVAC Exhibition, Company Introduces Highly Energy-Efficient
Residential and Commercial Solutions Designed to Deliver Optimal Indoor Comfort

SEOUL, Mar. 11, 2024 — LG Electronics (LG) is presenting its latest heating, ventilation and air conditioning (HVAC) solutions at Mostra Convegno Expocomfort (MCE) 2024 in Milan, Italy, from March 12-15. LG’s booth will showcase the company’s energy-efficient HVAC solutions for home and business, including the new DUALCOOL™ residential air conditioner indoor unit that provides a year-round pleasant indoor environment, residential heat pump solutions and commercial hydronic solutions employing low-Global Warming Potential (GWP) refrigerants.

New Residential Air Conditioners With Comfortable Air Flow
In the Home Gallery section of the booth’s Residential Zone, visitors can see for themselves what is so special about LG’s new DUALCOOL residential air conditioner with ‘interior fit’ design.

LG’s air conditioner is equipped with a comfort-enhancing Soft Air™ function, which provides customized and a soothing, indirect breeze, and an innovative DUAL Vane™ system, sending warm or cool air in multiple directions to deliver fast and effective temperature control for a favorable indoor environment. Engineered for the European market, the DUALCOOL leverages the state-of-the-art DUAL Inverter Heat Pump Compressor™ to deliver efficient heating and cooling. Another feature designed to reduce energy consumption is the kW Manager™, which lets users set electricity-usage targets and monitor the air conditioner’s estimated electricity usage via the ThinQ™ app.

Also on display in the Residential Zone, the stylish ARTCOOL Gallery™ air conditioner can be personalized by selecting beautiful images or dynamic content (using the ThinQ app) to display on its bright LCD screen, which is bordered by a simple yet sophisticated frame.

Residential HVAC Solutions for Diverse Installation Environments and Lifestyles
The Air-to-Air Residential Solution area of LG’s booth offers up a wide selection of solutions from the Multi Split lineup, including the new wall-mounted DUALCOOL residential air conditioner and several indoor units that can be adapted for diverse installation environments and lifestyles. Additionally, visitors can check out the company’s residential Variable Refrigerant Flow (VRF) solution for residential applications such as Multi V™ S combined with Hydro Kit (Integrated Water Tank). This seamlessly integrated innovation provides stable heating, cooling and hot-water supply.

In the Air-to-Water Residential Solution section, the spotlight is on the LG Therma V™ R290 Monobloc air-to-water heat pump (AWHP) and an array of medium- and large-size heating solutions. Ideal for use in single-family residential dwellings, the R290 Monobloc matches strong performance with an equally strong design – one that incorporates an elegant and wavy grille finished in matte black. Among the various indoor and outdoor units on display in the Air-to-Water Residential Solution section are the Control Unit, Combi Unit and Hydro Unit – a diverse lineup that is compatible with R290 Monobloc, demonstrating LG’s unmatched ability to provide solutions for diverse installation environments. Moreover, the high-efficiency heat pump solutions are available in various capacities to meet the needs of both new and existing residential properties, including multi-family dwellings.

Home Energy Platform for a More Sustainable Solution
Inside the Air-to-Water Residential Solution section of the booth, visitors can learn how LG’s Home Energy Platform can create a more sustainable solution for home. An extensive energy solution that brings together the LG Therma V R290 Monobloc and the Energy Storage System (ESS), the Home Energy Platform streamlines HVAC and energy management, and can help shrink a household’s carbon footprint.¹ Moreover, the heat pumps can significantly reduce carbon emissions when coupled with renewable energy sources such as solar.² The ESS offers innovative ways to improve the efficiency of renewable energy usage in the home, and functions as a back-up power source if electricity supply is interrupted. Furthermore, the Home Energy Platform is compatible with LG ThinQ Energy,³ an extensive feature of LG ThinQ app, enabling users to monitor energy storage consumption and control their smart appliances and HVAC systems from their smartphones.

Advanced Hydronic Solutions Headlined by the Multi V™ i
In the Commercial Zone, the focus is on advanced hydronic solutions like the Multi V i, Inverter Scroll Chiller and select Hydro Kit lineups. The Multi V i leverages LG’s AI Engine to deliver AI Smart Care, which uses spatial and situational learning to help reduce daily energy consumption. Consistent thermal conditions are essential to accommodate optimal temperature preferences and ensure user safety and peak performance. The AI Indoor Space Care automatically adjusts the indoor environment in response to actual conditions, regulating connected indoor units to provide a convenient user experience and maintain a steady temperature. Another feature enabled by the AI Engine is AI Energy Management, which allows users to set energy consumption targets to lower the overall power usage of Multi V i.

The Commercial Zone also features LG’s innovative heat recovery unit, designed to enhance the safety of R32-refrigerant-equipped HVAC solutions. In addition, the zone highlights VRF solutions for light commercial spaces, alongside the R32-refrigerant Multi V and Inverter Scroll Chiller.

What’s more, visitors to LG’s booth can experience the airflow of DUALCOOL and 4-way Cassettes via the use of Augmented Reality (AR) and kinetic visualization technology. LG’s industry-leading HVAC component solutions, including its efficient and durable compressors, will also be on display during the exhibition.

“LG’s cutting-edge residential and commercial HVAC solutions on show at MCE 2024 provide a comfortable indoor environment, exceptional efficiency and smart, convenient control,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to deliver optimal indoor comfort in both residential and commercial environments through high-efficient solutions, employing precise airflow control technology and core compressor technology.”

Visitors to LG’s booth (#U28/Z16, Hall 5, Fiera Milano) at MCE 2024 can experience and explore the company’s full portfolio of innovative HVAC solutions.

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¹ Therma V R290 cuts carbon emissions by up to 93 percent compared to a conventional boiler by using heat from the air as an energy source. Carbon emission rates are calculated for space heating only. Using EN14825 climate data and assuming 4,910 annual operating hours with 35 degrees Celsius temperature operation based on average temperatures in France. Calculations based on June 2023 energy prices and the carbon intensity of the power sector in the EU in 2022, and 56.1 t-CO2/TJ is considered for calculation of CO2 emission of gas boiler.
² According to the German Heat Pump Association, the annual CO₂ emissions of heating systems vary significantly based on the power source. When a heat pump is powered by renewable energy, the emissions are as low as 0.09 tons, the least amount recorded, while using heat pumps powered by conventional energy results in emissions of 1.35 tons. (Exemplary figures from Germany, 2020; 4 persons, 200m² flat and sourced from German Heat Pump Association, waermepumpe-bwp.de/co2-neutral-heizen/)
³ ThinQ Energy is an extensive feature of the LG ThinQ app. The name of the app and feature availability may vary depending on model and region.

LG Introduces StanbyME Speaker to Global Market for More Personalized Entertainment Experience

Features Seamless Integration With LG StanbyME Screens’ UX/UI and Sound System
to Enhance Home Entertainment or Works Effectively as a Highly Portable Speaker

SEOUL, Mar. 8, 2024 — LG Electronics (LG) announces the global launch of the LG StanbyME Speaker (model XT7S), the company’s latest portable speaker which works in harmony with an LG StanbyME lifestyle screen or as a standalone speaker that can be taken anywhere.

Designed to enrich both indoor and outdoor entertainment, LG StanbyME Speaker’s compelling audio quality and remarkable versatility caters to the diverse lifestyles and preferences of today’s users. Ideal for design-conscious individuals who relish streaming content and music at home or on the go, this speaker hit the market in Korea and the U.S. and will be made available in more regions later.

Engineered to offer the complete entertainment experience when combined with a StanbyME screen, this speaker features seamless, intuitive pairing and control through the remote control that comes with the StanbyME screen. This allows users to effortlessly toggle their speaker and screen on and off with a single press, while also seamlessly connecting them via Bluetooth. LG StanbyME also boasts a dedicated widget with convenient one-stop control center and an overview of the speaker’s status.

To further elevate audio-visual pleasure through audio quality, LG StanbyME Speaker’s WOW Orchestra feature combines it with the StanbyME screen’s built-in audio system, creating a unified audio setup and delivering an outstanding sound experience. What’s more, LG StanbyME’s α (Alpha) 7 Gen 6 AI processor optimizes sound by content type, while the 20-millimeter dual tweeters on the StanbyME speaker deliver clear, highly detailed high frequency stereo sound. The dual passive radiator on this speaker also creates deeper, more compelling bass.

Offering multifaceted versatility, the all-new StanbyME speaker can seamlessly complement the StanbyME screen or be used as a standalone speaker anywhere, providing users with the remarkable level of flexibility that serves all their sound entertainment needs. Thanks to a dedicated cradle, the speaker attaches to LG StanbyME effortlessly, allowing users to place it in the perfect position for enhanced sound.

Moreover, with an IPX5 rating and up to 16 hours of playback, this portable speaker ensures consistent audio performance everywhere they go. With its compact and lightweight body (78-millimeter height, 326-millimeter width, 87-millimeter depth and 0.9 kilograms), LG StanbyME Speaker can be carried from one place to another with ease, while its ‘edge lighting’ feature offers eye-pleasing lighting effects that add a subtle yet visually captivating element to lift the mood and atmosphere of any setting or occasion.

LG StanbyME Speaker is currently available from LG.com website in Korea and the U.S. and is scheduled to roll out in other major markets worldwide.

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LG Unveils Brand-New DUALCOOL Air Conditioner at MCE 2024 in Milan

Latest DUALCOOL Model Boasts Sophisticated Design, Company’s DUAL Vane
System and the Comfort-Enhancing Soft Air Feature

SEOUL, Mar. 7, 2024 — LG Electronics (LG) is revealing its efficient, new DUALCOOL™ residential air conditioner at MCE 2024 – one of Europe’s biggest heating, ventilation and air conditioning (HVAC) exhibitions – in Milan, Italy, from March 12-15. Leveraging LG’s latest air conditioning technologies, including the comfort-enhancing Soft Air™ function, the new DUALCOOL provides a year-round pleasant indoor environment.

With its sophisticated ‘interior fit’ design and refined matte finish, the latest LG DUALCOOL air conditioner is a stylish addition to the home. The advanced, new model integrates a dual outlet structure that delivers fast, optimized temperature control and gentle, indirect airflow that won’t leave users feeling chilly. Equipped with the efficient and reliable Dual Inverter Heat Pump Compressor™, LG’s innovative air conditioner performs reliably in any season and boasts an EU energy efficiency rating of A+++.¹

Comfortable Air Flow
The air conditioner’s Soft Air function, created in response to consumer feedback, lets users enjoy customized cooling and a soothing, indirect breeze. When the function is activated, the lower vane closes so that air is discharged through the front-facing outlet only. Rather than being directed at sitting or standing height, the airflow moves downward from the ceiling for a gentler, more refreshing cooling experience.

Incorporating the innovative DUAL Vane™ system, the LG DUALCOOL air conditioner sends warm or cool air in multiple directions to deliver fast, effective temperature control. Its two independent vanes help extend airflow range to an impressive 22 meters; a 22 percent increase compared to previous models. It also outperforms single-vane solutions by up to 23 percent in cooling and 6 percent in heating.²Moreover, the new air conditioner prioritizes user comfort with its effective airflow delivery method: channeling air upward and outward from above head-height when cooling, and sending airflow down toward the floor when heating.

The latest DUALCOOL model also employs the company’s Human Detection Sensor™, which detects the distance between the air conditioner and the room’s occupant(s) and changes airflow mode (direct or indirect) accordingly. Users can adjust the sensor’s settings so that, based on their proximity to the indoor unit, the DUALCOOL will produce either direct, indirect or strong airflow.

Proactive Energy-Saving
With energy prices in the EU continuing to rise, customers across Europe are increasingly prioritizing efficiency when seeking new HVAC solutions for the home. Equipped with the Dual Inverter Heat Pump Compressor, as well as various smart energy management features, the DUALCOOL air conditioner can help lower the cost of household climate control. Achieving an A+++ European Energy-related Product (ErP) rating, the new model offers year-around efficiency with a 9.5 Seasonal Energy Efficiency Ratio (SEER) in cooling operation and 5.1 Seasonal Coefficient of Performance (SCOP) in heating.¹

DUALCOOL users can save energy by setting up electricity-usage target with the kW Manager™. Through the ThinQ™ app, it makes it possible to monitor energy consumption in real time and can alert the user if the target they’ve established has been exceeded. Through regularly monitoring electricity usage and analyzing operating information, the kW Manager is able to determine the most energy-efficient range of operation for a variety of different scenarios.

Offering another way to help reduce running costs, the DUALCOOL’s Human Detecting Sensor automatically puts the air conditioner in energy-saving mode if no one is detected in the room. Meanwhile, the Window Open Detecting feature can prevent energy waste as well, activating energy-saving mode if the temperature in the room suddenly rises or falls.

Easy and Convenient Indoor Unit Care
The convenient Auto Cleaning™ feature automatically dries the DUALCOOL’s interior, boosting hygiene by removing any moisture and preventing mold from forming. Helping to maintain cleanliness inside the air conditioner during the colder months of the year, the Freeze Cleaning™ feature defrosts the heat exchanger to effectively wash away bacteria, dust, debris and odor-causing contaminants.³

“Our latest LG DUALCOOL residential air conditioner is designed to provide optimal indoor comfort in all seasons,” said James Lee, head of the Air Solution Business Unit of LG Electronics Home Appliance & Air Solution Company. “LG is committed to setting new standards in home climate control and will continuously introduce high-efficiency and environmentally-friendly HVAC innovations.”

Visitors to MCE 2024 from March 12-15 can experience all of LG’s latest HVAC solutions, including the new LG DUALCOOL, at the company’s booth (#U28/Z16, Hall 5, Fiera Milano).

The new LG DUALCOOL air conditioner is set to launch in Italy on April, with availability in other EU countries.

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¹ Based on the energy labelling class for air conditioners in accordance with EU Regulation (EU) 2009/125/EC. The new DUALCOOL model satisfies the energy efficiency conditions of A+++ class with a 9.5 Seasonal Energy Efficiency Ratio (SEER) in cooling operation and 5.1 Seasonal Coefficient of Performance (SCOP) in heating.
² Based on LG Internal test conducted according to LG internal test methods comparing cooling time of the model with single vane (S3-M12KL2MB) and the model with DUAL Vane (S3-M121L1C0). The new DUALCOOL air conditioner cools up to 23 percent faster in cooling mode and heats up to 6 percent faster than the previous model using Jet Mode at a chamber of 50.1 meters³, measuring the time it took to reach ±5 degree Celsius from the initial average room temperature. For the cooling mode, the testing was conducted under the condition of an indoor temperature of 33±0.3 degrees Celsius and a relative humidity (RH) of 60±5 percent, and an outdoor temperature of 35±0.3 degrees Celsius with RH of 50±5 percent, a set temperature of 18 degrees Celsius was used. For the heating mode, with an indoor temperature of 12±0.3 degrees Celsius and RH of 60±5 percent, and an outdoor temperature of 7±0.3 degrees Celsius with RH of 87±5 percent, a set temperature of 30 degrees Celsius was applied.
³ Based on TÜV Rheinland Korea conducted according to LG internal test methods measuring the reduction rate of Pseudomonas aeruginosa. It removes up to 99.0 percent of Pseudomonas aeruginosa from the heat exchanger within the indoor unit according to tests conducted by TÜV Rheinland with models SQ07EDETHN, SQ06BDAWAJ, SQ07SDJBAN and SQ09MDKWAN. Freeze Cleaning mode operation time is confined up to 65 minutes, and the function can be operated through LG ThinQ app only. The performance result may vary depending on actual use environmental conditions and is not guaranteed for continuous exposure to hazardous environments. (Report No. KR23LGPO, KR2357TB, KR2384CM, KR230RH9, KR237IO2, KR235J9N and KR23OGEG)

LG OLED and Shepard Fairey Take Street Art Into the Digital Realm

Two of LG OLED TVs are positioned above a mural, with the right displaying Shephard Fairey X LG OLED and the left displaying part of the mural

American Street Artist and Social Activist, Shepard Fairey Chooses LG OLED as His
Digital Canvas at Frieze LA

SEOUL, Mar. 1, 2024 — At Frieze Los Angeles 2024, LG OLED is joining forces with Shepard Fairey, the acclaimed contemporary street artist, social activist and founder of OBEY street wear, to bring street art into the realm of transformative digital expression. LG OLED, the ultimate digital canvas, is interwoven with Shephard’s physical works and the exhibition space itself to deliver a compelling sensory experience at LA’s annual art extravaganza.

Themed Peace and Justice, the exhibition features a selection of Shepard Fairey’s instantly-recognizable work; hand-picked by the artist himself and drawing attention to some of the most pressing issues facing society today. Fairey blurs the boundary between traditional and commercial art, employing type and image to create vibrant pieces that offer bold, memorable visuals and thoughtful social critique.

Although street art is, by its nature, an outdoor art form, Shepard is unafraid to embrace the digital medium, deftly uniting physical and virtual elements to add a new dimension to his artistic practice. Through the collection Peace and Justice, with support from LG OLED, the exhibition space at Frieze LA becomes an extension of Shepard’s distinctive art, delivering his unique creative vision in an innovative and highly original way.

Reimagined for Frieze LA, the artist’s captivating Damaged Wrong Path Mural combines several iconic pieces from the artist’s well-received solo show, Damaged (2017). The clever deployment of LG OLED TVs brings fresh energy and a new dynamic to the large, complex piece.

Leveraging the image accuracy made possible by LG OLED’s pixel-level control, Shepard amplifies the impact of this visually striking mural while imbuing it with a ‘newness’ that may surprise those familiar with the work. Shepard and LG OLED’s exclusive exploration of digital art also serves as a masterclass in the harmonious fusion of art and technology.

“Art is about so much more than aesthetics; it should spur challenging conversations, broach meaningful topics and push us to feel uncomfortable emotions,” said Shepard Fairey. “The works included in my collaboration with LG OLED were chosen with these things in mind, and to demonstrate to audiences that the combining of art and technology can drive artistic practice and expression into new and rewarding territory.”

“LG OLED is delighted to join with Shepard Fairey to push artistic boundaries and engage and inspire visitors at Frieze LA,” said Kate Oh, vice president of the Brand Communication Division at the LG Home Entertainment Company. “We remain steadfast in our commitment to the arts and will continue to support artists who share our passion for innovation and for making a positive difference.”

LG OLED is dedicated to introducing more people to the exciting, always-evolving world of digital art. Through its LG OLED ART initiatives, the LG OLED brand continues to celebrate the fusion of art and technology, and connect with art enthusiasts from all around the globe.

Join the LG OLED ART journey – visit the website to experience the brand’s latest captivating collaborations.

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