Vanity Fair UK Teams Up with LG to Introduce
New Design Philosophy for Mobile Devices

SEOUL, June 8, 2012 –- LG Electronics (LG) today unveiled an exclusive collaboration with Vanity Fair UK and British celebrity fashion photographer Ralph John Perou to bring to life L-Style, the brand’s new design identity, for style connoisseurs with an eye for great technology.

An established portrait music and fashion photographer who has worked with personalities such as Katy Perry, Justin Timberlake and Helen Mirren, Perou helmed the style-meets-technology photo shoot that is to be featured in the July issue of the magazine. The series of black and white photographs showcases models in various poses with LG’s newest Optimus L-Series smartphones, illustrating the five elements of L-Style: Modern Square Style, Harmonized Design Contrast, Floating Mass Technology, Seamless Layout and Sensuous Slim Shape.

The artistic concept behind the pictorial spread was jointly created by LG, Vanity Fair and Perou. LG and Vanity Fair each brought ideas on how technology and fashion can be best represented during the shoot while Perou married the two together seamlessly with his passion and creativity.

The models for the pictorial spread come from diverse backgrounds, from dancers to makeup artists to neuroscientists but are chosen for one unifying factor –- their effortless and strong sense of style, much like the audience the LG Optimus L-Series is tailored for.

“People think photographers are only interested in how things look but personally, I want everything to ‘work’ as well as ‘wow,’” said Perou. “So it was great to be involved in this style and substance collaboration of LG and Vanity Fair. We deliberately chose intelligent, beautiful, vibrant people to photograph to reflect the exciting, sleek, tech-loaded phones.”

“LG is thrilled to be collaborating with Vanity Fair UK and Perou on this campaign,” said Brian Na, Executive Vice President and Head of Global Sales and Marketing for LG Mobile Communications Company. “Our main goal is to evangelize the essence of L-Style to style connoisseurs across the UK and we could not have asked for better partners in this regard.”

The LG Optimus L-Series is designed for fashion-forward consumers who are keen to express their taste and style with their mobile devices. The series comprises three smartphones: L3 and L7 which were launched earlier this year and L5 which will be available in the second half.

For a look behind the scenes go to: http://bit.ly/KDaGOH.

 

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Company on Track to Offer LTE Smartphones in 20 Countries by Year’s End

SEOUL, May 28, 2012 -– Global sales of LG Electronics’ LTE smartphones have reached three million units, positioning it among the frontrunners in the competitive LTE market. Achieving the three million sales mark in the nascent LTE market confirmation of LG’s smartphone strategy and speaks of the company’s success in meeting the needs of customers in North America, Korea and Japan. LG will be significantly expanding its LTE leadership in 2012 as the number of countries offering LTE smartphones from LG expands from 10 to 20 markets by the end of the year.

LG’s offering of LTE smartphones to date include:

– Revolution^TM by LG — LG’s first LTE model released in May 2011.
– LG Optimus LTE –- The world’s first HD LTE smartphone was launched in October 2011 and exceeded sales

of one million units within the first 100 days, making it the most popular LTE-capable phone in a highly

competitive market at the start of the year.
– LG Optimus Vu: –- Launched in Korea in February 2012, the Optimus Vu: with its 5-inch IPS display and 4:3

aspect ratio offers a unique viewing experience. At 8.5mm, the Optimus Vu: is the slimmest LTE phone

currently on the market.
– LG Optimus LTE Tag -– This smartphone offers Tag+, a unique feature which uses Near Field Communication

(NFC) to interact with special stickers that change the phone’s settings automatically.
– LG Optimus LTE II –- The latest in the series and the world’s first LTE smartphone with 2 GB RAM.

“Reaching the three million milestone this early in LTE’s global roll-out is a strong sign that customers are on board with our LTE strategy,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “Improving the user experience is at the core of LG’s vision and we’ll continue to take leadership in the LTE market by offering features that offer clear customer benefits.”

According to a report by Jefferies & Company, LG is the global leader in LTE patents with ownership of 23 percent of approximately 1,400 LTE patents filed worldwide worth almost USD 8 billion. LG demonstrated the world’s first LTE technology in 2007, developed the world’s first LTE modem chipset in 2008, introduced the world’s fastest LTE technology in 2010 and conducted the world’s first video phone call on a LTE network in 2011.

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With 2GB RAM and Maximum Battery Efficiency,
Optimus LTE II Boosts LG’s LTE Footprint

SEOUL, May 17, 2012 –- The Optimus LTE II from LG Electronics (LG), the world’s first smartphone offering 2GB RAM for optimal LTE connectivity, speed and stability, will be available in Korea starting this week, the company announced today.

The Optimus LTE II’s 2GB DDR RAM, offering an optimal environment for multitasking and running large applications, blurs the line even more between smartphones and portable computers such as laptops and netbooks. The device’s 4.7-inch True HD IPS display is a bright 550 nits with a resolution of 1280 x 720 pixels. The Dual-Core Qual-comm one-chip solution incorporates both the LTE modem and Application Processor (AP) for advanced power efficiency.

LG sets a new ceiling for smartphones with a removable 2,150mAh battery that is the largest currently available on a LTE smartphone in the 4- to 5-inch display category.

“The Optimus LTE II is the most powerful smartphone technology currently available in Korea,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “With a faster LTE network, the barrier for downloading and running very large applications is no longer a significant one for many customers, which is why LG saw a need for more RAM on high-end smartphones.”

The LG Optimus LTE II also offers various innovative features to maximize the user experience. The advanced camera in the Optimus LTE II comes with a powerful new feature that allows users to select the best shot among multiple images take just before the shutter button is depressed. Users never again have to miss out on capturing that once-in-a-lifetime moment. And the Voice Shutter feature allows users to take photos using only their voice, elimination the camera shake that often occurs when pressing the shutter.

The new User Interface (UI) on Optimus LTE II offers a diverse range of convenient features such as face recognition unlocking, widget size control and easy-to-organize folder management. Furthermore, Optimus LTE II comes with the Quick Memo^TM fea-ture which first debuted on the Optimus Vu: that allows for quick note-taking from any screen without opening a separate application.

Users will also benefit from the most current Android 4.0 OS (Ice Cream Sandwich) on the Optimus LTE II, the first smartphone from LG in Korea to offer this operating system. With the smarter and faster ICS OS, users can enjoy a more advanced multitasking experience.

Another innovative feature only available for Opitmus LTE II is the optional magnetic induction wireless charging system, sold separately. The smartphone can be recharged by placing the device on the wireless battery charging pad. The system has been recognized by the Wireless Power Consortium with its “Qi” (pronounced chee) logo, assuring interoperability with all other Qi devices.

The Optimus LTE II is available through all three Korean carriers this week. Availability in markets outside of Korea will be announced at a future date.

Key Specifications:
• Chipset: 1.5GHz Dual-Core (Qualcomm MSM8960)
• Display: 4.7-inch True HD IPS Display (1280 x 720)
Memory: 2GB DDR RAM, 16GB Internal Storage,
Micro SD support (up to 32GB)
• Camera: 8MP rear-facing, 1.3MP front-facing
• OS: Android 4.0 Ice Cream Sandwich
• Battery: 2,150 mAh SiO+, Wireless Charging Support Available
• Others:  Wi-Fi (802.11 a/b/g/n), Bluetooth 4.0 LE, MHL, NFC,
USB 2.0 HS, DLNA

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New User Interface Makes the LG Smartphone Experience

Faster, Simpler, More Convenient 

SEOUL, May 16, 2012 -– LG Electronics (LG) is introducing a new User Interface (UI) for its newest Android Ice Cream Sandwich devices, aptly named Optimus UI 3.0. Optimus UI 3.0 brings with it an array of enhanced key features, including Quick Memo™ and unique unlock functions, among other new features and functions aimed at improving LG smartphone experience.

“With smartphone hardware becoming more and more similar, it’s important for manufacturers to differentiate their products from the competition through the user interface,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “Both carriers and customers tell us that they want LG phones to look and feel unique and the UI plays a big part in that. LG is really going to push the boundaries of what is possible in user interfaces starting with Optimus UI 3.0.”

Optimus UI 3.0 is designed with convenience and speed in mind. A powerful memo function called Quick Memo™ enables users to jot notes on the screen using a finger. Quick Memo™ in Optimus UI 3.0 allows users to share their thoughts through social networks, text messages and e-mails more conveniently than ever before.

Other new features include:

— the ability to unlock the phone by dragging anywhere on the screen;

— a new Pattern Lock that allows users to preset the most frequently used function,

such as the camera, which automatically opens once the phone is unlocked;
— a simpler version of Optimus UI 3.0 for new smartphone users which organizes the main applications so that

they are the easiest to access;

— a new Voice Shutter that allows users to capture photos using only voice commands;

— a special camera feature that enables users to pick up the best shot among multiple images including the

moment just before the shutter button is depressed;

— an Icon Customizer that provides an additional level of personalization by allowing users to set their own

photos as icons and shortcut images;

— the addition of a Download category to the menu for easier organization.

Optimus UI 3.0 will debut on the LG Optimus LTE II launching this week in Korea, followed by LG Optimus 4X HD in June.

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LG Optimus 4X HD with Advanced User Experience (UX) Offers
Fast Performance, Superb IPS Display and Biggest Battery in its Class

SEOUL, May 15, 2012 –- LG announced that the Optimus 4X HD, which was first introduced at Mobile World Congress (MWC) in February, will be available next month in key markets starting in Western Europe.

Beyond the fast NVIDIA Tegra 3 processor, LG’s latest Android 4.0 device boasts the biggest battery among Quad-Core smartphones at 2,150mAh and a superb high resolution viewing experience with in the 4.7-inch True HD IPS display. Since MWC, the Optimus 4X HD has been upgraded with new SiO+ battery technology, Quick MemoTM to enhance productivity and Media Plex^TM for an advanced multimedia experience.

The Optimus 4X HD is fitted with NVIDIA’s 4-PLUS-1™ Quad-Core mobile processor, the Tegra^® 3, which utilizes a fifth core for the best power efficiency and outstanding performance. For maximum performance, Tegra^® 3 runs on all four cores but when in standby mode the processor defaults to the fifth, battery-saver core. In a future upgrade, LG will introduce Eco-Mode specifically for the Optimus 4X HD which will allow users to manually shut down any of the Tegra 3’s cores for even more control over power consumption and performance.

The removable 2,150mAh battery utilizes advanced SiO+ technology to provide higher energy density for more power and longer run times without adding bulk to the phone’s already svelte form factor.

“Beyond the fast processor, superb display and largest-in-class battery, the Optimus 4X HD is the first LG smartphone to feature the new User Experience (UX),” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “As the smartphone segment consolidates even further, it’s becoming more and more apparent that both great software and great hardware are crucial to stay on top of the game. LG intends to be a strong contender in both areas and the Optimus 4X HD is our proof.”

One of the new UX features in the Optimus 4X HD is Quick Memo^TM, which first appeared in the Optimus Vu:. Quick MemoTM is not an app but is integrated into the operating system of the Optimus 4X HD so that it can be activated within any application, including games or video players. It gives one the ability to jot memos or notes over a screen image for saving or sharing with others. The version of Quick Memo^TM found on the Optimus 4X HD is a newer version that allows URLs imbedded in memos to directly connect to web pages.

Media Plex ^TM is the newest addition to the Optimus 4X HD. This is a collection of software features that take image and video playback on the smartphone to a level that until now was only possible on a PC or laptop. Some of the innovative features offered by Media Plex ^TM include:

• Fingertip Seek that shows a preview of any video frame simply by touching the progress bar;
• Live Zooming which allows viewers to zoom in and out by pinching during video playback;
• Video Speed Control for precise control of the playback speed of a video;
• Thumbnail List Play which enables users to view thumbnails of videos playing while watching another video full screen.

 

The advanced 8.0MP BSI (backside illumination) sensor camera of the Optimus 4X HD comes with a powerful new feature that allows users to select and save the best shot among the images taken just before pressing the shutter button.

And with MHL (Mobile High Definition Link) and DLNA (Digital Living Network Alliance), there are multiple ways to connect the phone to TVs and other devices in the home.

The Optimus 4X HD will be rolled out in Europe followed by countries in Asia, CIS, South and Central America in the coming months.

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Cutting-Edge LG Mobile Devices Deliver the Ultimate Speed and Technology;
Global LG Devices Make U.S. Debut

NEW ORLEANS, May 8, 2012 — LG Mobile will demonstrate leadership in LTE technology at CTIA 2012 by showcasing a wide range of cutting-edge mobile devices. Beginning today, visitors to the LG Booth (#3133) will have the opportunity to experience firsthand LG’s extensive lineup of devices featuring 4G LTE speed, advanced 3-D technology, and an enhanced user experience unlike any other.

As an industry leader in LTE smartphones, LG Mobile has pushed the boundaries of innovation to create an unparalleled mobile experience. Whether it is the affordable LG Viper™ 4G LTE and its eco-friendly features , the breathtaking, super-sharp true HD Spectrum™ by LG, the high-speed, multitasking LG Lucid™, the ultra-fast LG Nitro™ HD, ™ or the compact yet easy-to-view LG Connect™ 4G, LG Mobile has an LTE smartphone to fit any lifestyle. In addition, to help busy users share and store files on-the-run, all LG U.S. Android devices offer 50GB of free cloud storage from Box for life, an estimated value of $240 per year, from now through July 22.

“LG Mobile has solidified its presence as a true innovator in LTE technology,” said Tim O’Brien, vice president of marketing for LG Mobile Phones. “Our next-generation mobile devices allow users to take full advantage of available 4G LTE networks by delivering the ultimate speed, power, and task efficiency to provide a totally streamlined user experience. We will continue to push the boundaries of LTE and future technologies for years to come.”

In addition to demonstrating a wide breadth of LTE handsets, the LG Booth also will feature global devices never before seen in the United States, including LG Optimus 4X HD, LG Optimus V:, and LG Optimus 3D Max. These next-generation global smartphones were revealed earlier this year at the Mobile World Congress in Barcelona.

Featured LG 4G LTE U.S. Handsets at CTIA Wireless 2012 Include:

LG Viper™ 4G LTE
LG Viper™ 4G LTE is the first device to run on Sprint’s 4G LTE network¹. The smartphone features dual cameras that allow usage of video chat applications as well as a 1.2GHz dual core processor, allowing users to quickly switch between apps and enjoy HD gaming on a super-fast web browser. It also supports NFC and Google Wallet, allowing for swift and easy transactions while on-the-go. Between May 18 and July 17, LG Viper users who set up their Google Prepaid Card on Google Wallet within 1 week of activating their device will receive a $25 credit to be used at participating retailers. The affordable LG Viper 4G LTE boasts eco-friendly attributes such as a protective casing made from 50 percent recycled plastics, packaging made up of 87 percent post-consumer papers which is 100 percent recyclable, and has received the coveted ULEnvironment (ULE) Platinum Certification, the highest level of environmental performance for a device that is recognized by Sprint and ULE.

Spectrum™ by LG
Spectrum™ by LG sharpens the vision of what is truly superior in mobile technology. Beneath its exceptionally large, extra-sharp 4.5” True HD IPS display is a mighty combination of power and speed. A Qualcomm® 1.5 GHz dual-core processor complements Verizon 4G LTE connectivity, allowing you to surf the Web, watch videos, and play games. The Android 2.3 platform (Gingerbread, upgradeable to ICS) is Google integrated and comes with a full range of preloaded apps for a totally seamless user experience.

LG Lucid™
Lucid™ by LG is an avid multitasker packed with high-end features and designed to easily integrate with busy lives. Thanks to the super-fast Verizon 4G LTE network and a dual-core processor, Lucid manages multiple tasks at once. With a 4” Corning® Gorilla® Glass touchscreen, high-quality outdoor visibility, and an auto-adjust feature, Lucid looks good in any light. And, with complete customization through game and app downloads in the Google Play store, it is the perfect device to keep you entertained on the go.

LG Nitro™ HD
LG Nitro™ HD is a state-of-the-art 4G LTE Android™-powered smartphone delivering a revolutionary visual experience with crystal-clear, high-definition viewing of on-board, user-generated, and web content. Powered by a 1.5 GHz dual-core processor, Nitro HD delivers a seamless, ultra-fast user experience on the AT&T 4G network. The 4.5” True HD IPS display with 329 pixels per inch gives you higher image resolution and text readability, and you’ll enjoy undistorted, full-screen viewing with the 16:9 HD aspect ratio. Plus, Nitro HD’s 1280p x 720p display lets you see lots of content on a single screen.

LG Connect™ 4G
LG Connect™ 4G is powered by Android 2.3 (Gingerbread) and is MetroPCS’ first handset to feature a 1.2 GHz dual-core processor, giving consumers a powerful multi-tasking tool for their daily needs and entertainment. Its brilliant 4-inch NOVA display with patented technology from LG, together with a Corning^® Gorilla^® Glass Screen Protector, provide consumers with unparalleled viewing pleasure and durability. And with a 1.2 GHz dual-core processor and 720p HD video recording, the LG Connect 4G delivers a tremendously responsive user experience when browsing the web and capturing or viewing video. LG Connect 4G is also equipped with a 5MP rear camera with flash and a front-facing camera.

Global LG Devices on Display at CTIA Wireless 2012 Include²:

LG Optimus 4X HD
LG’s first quad-core smartphone, LG Optimus 4X HD combines NVIDIA’s latest 1.5GHz Tegra 3 with 4.7-inch True HD IPS display to deliver a PC-like performance in the palm of your hand. LG Optimus 4X HD is designed to guarantee the finest viewing experience with high resolution, clarity, and no color or shape distortion. LG Optimus 4X HD includes 16 GB internal memory and runs on the latest version of Android OS, Android 4.0 Ice Cream Sandwich. In addition, LG Optimus 4X HD boasts an 8-megapixel BSI (Backside Illumination) Sensor camera with LED flash and advanced multimedia features to enrich the overall multimedia experience.

LG Optimus Vu:
Equipped with LG’s advanced LTE and IPS display technology, LG Optimus Vu offers a unique combination of tablet-like viewing with smartphone portability. Running on a powerful 1.5GHz dual-core processor, 32GM internal memory, and a large 2,080 mAh battery, the Optimus Vu is a multimedia lover’s dream device. The large 5-inch display with bright 4:3 aspect ratio makes viewing documents, books, internet, and multimedia contents easier and more comfortable. The 4:3 aspect ratio is optimized for viewing to grasp more at a glance and note taking to increase productivity in everyday life. Moreover, IPS display realizes every color in its natural state for the best viewing experience, even under bright sunlight.

LG Optimus 3D Max
With powerful 3D technology and sleeker design, LG Optimus 3D Max provides a complete 3D entertainment platform and marks a big leap forward in the ever-expanding 3D ecosystem. LG Optimus 3D Max features a bright display for easy viewing even in direct sunlight and is NFC capable for on-the-go users. The device’s premium design comes from LG’s commitment to fine details. Measuring only 9.6 mm thin and weighing 148 grams, the lean body with metallic and rounded edges offers a stylish yet functional design for all users.

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1 Sprint’s 4G LTE network is not yet available.  Please consult with the service provider on timing of availability.
2 Global devices are not available for sale in the United States.

 

 

Featuring the Latest Android OS and Advanced

Multimedia Functionality, L7 Only Looks Expensive

SEOUL, May 4, 2012 -– The LG Optimus L7, part of LG’s L-Series lineup, will begin arriving in stores this week. Sporting a premium design and with a largest-in-class 4.3-inch display, the Optimus L7 offers Google’s latest Ice Cream Sandwich Android OS. And as part of the L-Series, it offers timeless style without sacrificing any features or functionality.

At 8.7mm, the LG Optimus L7’s slim and sleek body embodies the design-focused L-Style philosophy with an elegant look accentuated by metallic-decorated edges, a seamless key arrangement and the expansive 4.3-inch wide display providing optimal readability and viewability for a superb user experience.

Users also will get to explore the Ice Cream Sandwich Android OS on the Optimus L7. With the smarter and faster ICS OS, users can enjoy the more intuitive user interface and advanced multi-tasking capabilities.

The Optimus L7 also comes equipped with an advanced six-tenth of a second autofocus camera allowing users to capture precious scenes more accurately, whenever and wherever they may be.

“For consumers desiring high-end style and sophistication in a smartphone, LG Optimus L7 offers beauty and performance in one smart package,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “The L7 is a significant addition to our L-Series portfolio and we are confident that it’ll prove highly attractive to users. We expect it to be one of our most popular smartphones.”
Following its release in Europe in early May, the LG Optimus L7 will roll out in Asia followed by other markets around the world soon after.

Key Specifications:
• Chipset: MSM 7227A (Cortex A5 1GHz)
• Memory: (up to) 2.7GB Internal Storage / Micro SD support (up to 32GB)
• Display: 4.3-inch WVGA
• Camera: Rear 5.0 MP AF with LED Flash / Front VGA
• OS: Android 4.0 Ice Cream Sandwich
• Battery: 1,700mAh
• Size: 125.5 x 67 x 8.7 (mm)

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