LG LAUNCHES WORLD'S FIRST 84-INCH UD 3D TV WITH UNPARALLEL PICTURE QUALITY

LG LAUNCHES WORLD’S FIRST 84-INCH UD 3D TV WITH UNPARALLEL PICTURE QUALITY

Breaking New Ground in Home Entertainment with 4K Ultra Definition,
Industry-leading 3D Technology and Smart TV Features

SEOUL, Aug. 22, 2012 -– LG Electronics (LG) today introduced the world’s first 84-inch Ultra Definition (UD) 3D TV in the Korean market. LG’s UD 3D TV is the company’s response to growing consumer demand for larger, more immersive home TVs with greater functionality. The UD 3D TV introduces a number of new smart features with the aim of providing greater convenience and simpler interaction.

“The 4K display market is still in its infancy but it was important for LG to claim a stake in this space,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company, “LG’s UD 3D TV represents a whole new level of home viewing experience because it offers every advanced technology we currently have to offer.”

LG UD 3D TV boasts astonishing picture quality with 8 million pixels per frame, four times the resolution (3840×2160) of existing Full HD TV panels, due in large part to LG’s advanced Triple XD Engine. The additional Resolution Upscaler Plus allows images from external sources such as hard drives and user-generated content websites to be rendered in higher detail.

Bringing this exciting new experience to the 3D entertainment arena, LG has equipped its UD 3D TV with CINEMA 3D technology to ensure the impressively large display provides the most immersive viewing experience possible. 3D Depth Control allows viewers to fine-tune the “distance” between near and far objects on the screen for a custom 3D experience. The 3D Sound Zooming feature then analyzes the on-screen objects to generate sound according to their location and movement.

LG’s newest Magic Remote allows users to intuitively access and navigate the Home Dashboard. LG’s Smart TV ecosystem now includes approximately 1,400 apps and access to a growing community of premium content services such as 3D World with a wide array of movies and games. Even more media content can be accessed via portable devices such as laptops, mobile phones, tablets and flash memory drives using Smart Share Plus. The imbedded 2D to 3D conversion engine expands the availability of 3D content and Dual Play takes head-to-head game play to a whole new level by allowing opponents to simultaneously see different images on the same screen. With Dual Play, split-screen gaming is a thing of the past.

LG’s UD 3D TV also features a 2.2 Speaker System consisting of two 10W speakers and two 15W woofers, which reinforce the sound to produce a lush audio experience that perfectly complements the extraordinary visuals produced by the massive screen, creating a theater-like experience in the home.

LG’s 84-inch UD 3D TV will roll-out in North America, Europe, Asia, and Latin America starting in September. Visitors to IFA 2012 will be able to experience the TV for themselves at the LG Electronics stand in Hall 11.2 of Messe Berlin.

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LG ANNOUNCES GLOBAL AVAILABILITY OF OPTIMUS VU:

Front and 15-degree views of LG Optimus Vu:

Largest LG Smartphone to Be Launched in

Europe, Asia, Middle East/Africa and Latin America

SEOUL, Aug. 20, 2012 -– On the heels of its successful debut in Korea and Japan, the Optimus Vu: will make its global debut starting in select markets in Europe, Asia, Middle East/Africa and Latin America starting in September. With the world’s first 5-inch 4:3 aspect ratio display, the Optimus Vu: blurs the line between traditional tablets and smartphones for a truly unique smart device experience.

Since its March debut in Korea, the Optimus Vu: has sold over 500,000 units, demonstrating public acceptance of its form-factor. The reception the device received in Korea prompted LG to launch the Optimus Vu: in Japan this month, where it has also been received positively by Japanese consumers.
For the global roll-out, the Optimus Vu: will be equipped with NVIDIA^® Tegra^® 3 mobile processor, the fast 4-PLUS-1™ Quad-Core with the fifth battery-saver core, that offers a superb balance of performance and power requirements. Four cores are used for high performance tasks such as games and multitasking. For voice call, email, music, and video playback, only the fifth core is enabled.

When paired with the high-resolution 5-inch, 4:3 ratio IPS display, the Optimus Vu: becomes something special –- a device that’s both pocketable and spacious. The Optimus Vu: will come with an upgraded version of QuickMemo™ and Notebook, two features which make great use of the large display real estate.
“The different form factor makes Optimus Vu: unique even in the 5-inch smartphone category which we expect will catch on once they become more widely available,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company.

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LG OLED TV RECOGNIZED BY TOP INDUSTRIAL DESIGNERS

LG’s OLED TV Earns Recognition from Leading U.S. Design
Organization for Technological Breakthrough and Design Innovation

BOSTON, Aug. 17, 2012 –- LG Electronics (LG) was honored today by the Industrial Designers Society of America (IDSA) for the company’s innovative OLED TV. The IDSA’s International Design Excellence Award (IDEA^®), bestowed here today at the ISDA’s international conference, is one of the most prestigious design competitions in the world with 19 international design experts from design consultancies, corporations and universities sitting on the jury.

The 55-inch OLED TV from LG made its first public appearance at the Consumer Electronics Show in January and is expected to be launched globally by the end of the year. LG’s OLED TV features a 4mm Paper Slim design and a carbon-fiber-reinforced plastics (CFRP) casing that reduces the TV’s weight to only 10kg. At the heart of the TV is LG’s unique WRGB technology which uses a white sub-pixel to improve the color output, setting LG’s OLED TV apart from conventional RGB OLED system. The screen delivers an unparalleled viewing experience without distortion or loss of contrast regardless of ambient brightness or viewing angle.

Design was a primary focus in the development of the TV. Aside from providing a total immersion effect, the design team aspired to create a complete package that was authentically beautiful. It was given three different design options -– a versatile floor stand, a floating table stand and a perfect wall mount -– to provide owners with greater interior décor flexibility. This guarantees that the world’s best display will complement any interior space.

In addition to accepting LG’s award, Kun-pyo Lee, Executive Vice President and Head of LG’s Corporate Design Center, delivered a keynote address entitled “Convergence and Platform for Design: Opportunity or Risk?” He highlighted key design trends and placed particular emphasis on the evolution of user-product interactions.

“User-product interactions have now become the primary factor for product designers, and this is what makes LG’s OLED TV so intriguing,” said Lee. “Not only is the technology groundbreaking, it is also designed specifically to enhance the interaction between the viewer and the display. The fact that the TV is attracting so much attention is a testament to LG’s ability to understand consumer trends and capitalize on them.”

Last March, nine LG products were shortlisted for the jury round at IDEA. The judges ultimately awarded a Silver Award to LG’s OLED TV and a Bronze Award to LG’s CINEMA 3D Smart TV, the latter boasting a barely visible bezel and LG’s Magic Motion Remote Control. Another Silver Award was given to one of LG’s concept products to assist the disabled.

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LG OLED TV SELECTED BEST DISPLAY PRODUCT IN EUROPE

LG Recognized by EISA for Seven Consecutive Years
of Home Entertainment Leadership

SEOUL, Wed. 15, 2012 –- LG Electronics (LG) was again honored at the European Imaging and Sound Associations (EISA) 2012 Awards, this year winning the European Display Achievement Award for its OLED TV (Models 55EM970V and 55EM975V) and Europe Smart TV Award for its CINEMA 3D Smart TV (Model 55LM960V). The winning products were selected by 50 audio and video magazines from 19 countries in Europe. The EISA Awards, one of the most prestigious awards in the home entertainment industry, recognize products that receive the best evaluation in the areas of technology, design and innovation.

“This recognition of LG OLED TV and CINEMA 3D Smart TV by the EISA Award judges demonstrates once again LG’s leadership in the home entertainment market,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “Beyond sales, these industry honors are important benchmarks for our engineers and designers who respect the opinions of the industry thought-leaders who make up EISA.”

LG’s OLED TV, the largest and slimmest in the world, delivers The Ultimate Picture Quality with the extraordinary contrast and wide viewing angles which were praised by the EISA judges. With its unique WRGB technology, LG’s OLED TV features 4 Color Pixel and Color Refiner technologies which add a white sub-pixel to the three primary pixels, providing realistic colors that are more comfortable to the eyes from any viewing angle. Its sleek and elegant design with Paper Slim 4mm bezel also delivers a truly immersive viewing experience.

Earlier this year, the LG 55-inch OLED TV was named Best of CES and Best of Show by CNET in recognition of the TV as the best product from the 2,700 companies that participated in this year’s Consumer Electronics Show. The TV also received the Republic of Korea Presidential Award for Multimedia Technology at the World IT Show in Korea in May.

LG’s 55LM960V CINEMA 3D Smart TV comes with the Magic Remote which features a number of ways to interface with the TV, such as Voice Recognition, Wheel, Magic Gesture and Pointing. What’s more, LG’s Smart TV User Interface (UI) gives users faster and easier access to a wealth of content and apps. Thanks to LG’s Film Patterned Retarder (FPR) technology, LG CINEMA 3D Smart TV provides noticeably more immersive 3D experience and NANO FULL LED ensures uniform light distribution, detailed local dimming, and picture consistency while displaying vibrant images that are brighter, clearer, and smoother. The 55LM960V also utilizes affordable, comfortable and lightweight glasses which were praised by the EISA committee as “a 3D solution for the whole family.”

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LG TO WOW GAMING FANS WITH IPS MONITORS AT GAMESCOM 2012

With a Wide Lineup of Advanced IPS Monitors Perfect for Play,
LG Plans to Show Geeks How to Really Have Fun

COLOGNE, GERMANY, Aug. 15, 2012 – LG Electronics (LG) is celebrating the evolution of gaming with a very large presence at this year’s gamescom, Europe’s largest gaming festival and tradeshow. Incredible Miracle (IM), a StarCraft II team sponsored by LG, will enter the Intel Extreme Masters 7 (IEM) tournament and will also appear at LG’s booth to meet with their fans. The booth will be located in a 1000m2 area divided into three sections: Exhibition Area, Queuing Area and the highly anticipated gamescom Trailer Cinema powered by LG.

“LG is very proud to contribute to the enrichment of the eSports community by sponsoring team IM,” said J.J. Lee, Executive Vice President and Head of the IT Business Unit of LG Home Entertainment Company. “Beyond our sponsorship of IM, LG has been a strong supporter of the gaming community through our advanced lineup of IPS monitors.”

The world-renowned team IM will participate in the IEM tournament at ESL Storm Arena Hall B and sign autographs for fans at the LG booth. IM will join an exclusive StarCraft II match at the stand and demonstrate gameplay on LG In-Plane Switching monitors, which team IM uses for training. LG IPS monitors boast color consistency and accuracy to create more natural colors that reduce strain on the eyes, especially after long hours of play. The fast motion picture response time in IPS monitors eliminate blur during fast-paced gaming, creating smoother, more natural images. Including advanced connectivity functions for smart devices, LG IPS monitors are perfect for adrenaline-filled games, whether playing in 2D or 3D.

The 500-person Trailer Cinema is the newest attraction at the LG booth. Here visitors will get to see trailers of the latest and hottest titles from the biggest names in the gaming world, including EA, Capcom and Ubisoft. Famous personalities from the world of gaming – Daniel Budiman, Simon Krätschmer, Etienne Gardé, and Nils Bomhoff – will be on hand to entertain the crowd.

“Following a positive experience last year, we are delighted that LG will once again be joining us,” said Tim Endres, gamescom Project Manager. “As one of more than 20 companies from this year’s partner country Korea, LG’s strong presence is certainly a huge bonus for gamescom 2012.”

LG is also the Official Display Sponsor of eight publishers including EA Games, Capcom, and Bethesda at this year’s gamescom. LG will supply booths with a total of 950 screens, comprising over 700 2D and 3D monitors.

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LG ACHIEVES SALE OF FIVE MILLION LTE SMARTPHONES

Front views of LG Optimus Vu: and LG Optimus LTE II

With One of the Widest Selection of LTE Devices, LG Follows
Strategy of Different Phones for Different Consumer Needs

SEOUL, Aug. 15, 2012 -– LG Electronics (LG) announced that it reached a new milestone with global sales of five million LTE smartphones to date. After reaching sales of four million LTE smartphones last month, an additional one million smartphones were sold in the month of July -– one LTE smartphone roughly every two and a half seconds.

LG released the first LTE smartphone “RevolutionTM by LG” in the U.S. in May of last year through the largest carrier Verizon Wireless and expanded its LTE target markets with its global LTE smartphones.

Focusing on the key markets with LTE capabilities, LG saw strong acceptance by offering diverse LTE smartphones according to consumer needs. Currently, more than ten LG LTE smartphones are available in countries where LTE service is available, including Korea, U.S., Japan and select markets in Europe and Asia.

Although Optimus LTE takes the title of the most popular LTE smartphone from LG with two million in sales, Optimus Vu: has sold over 500,000 units since March, demonstrating the device’s acceptance as it prepares for its global roll-out. And with the release of the industry’s first 2GB RAM LTE smartphone Optimus LTE II in May, LG saw the fastest sales among all LTE smartphones with this device reaching half a million units in the first 70 days.

According to a report by Jefferies & Company, LG is the global leader in LTE patents with a value of over USD 8 billion. And intellectual property consulting firm TechIPM analyzed LTE-related patents registered to the U.S. Patent and Trademark Office by the second quarter of this year and reported that LG held the largest overall number of patents as well.

“Sales of global LTE smartphones are expected to increase ten-fold this year from last year,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “With that in mind, we are planning to introduce an even more impressive LTE lineup in the next several months second to none.”

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LG QUICKMEMO™ FEATURE

A promotional image to explain the QuickMemo feature with front and rear view of the LG Optimus L7 smartphones

LG ANNOUNCES QUICKMEMO™ FEATURE FOR OPTIMUS L-SERIES SMARTPHONES

15-degree front and rear views of LG Optimus L7

New Feature Makes Instantly Capturing the Screen
and Jotting Personalized Handwritten Notes

SEOUL, Aug. 7, 2012 — LG Mobile Communications today announced the availability of its highly sought-after QuickMemo™ feature for its entire line of Optimus L-Series smartphones through a maintenance release upgrade. Currently, the upgrade is being offered in certain regions but will be available globally by the end of 3rd quarter.

LG’s QuickMemo™ feature allows for instant screen capture of any type of content such as web pages, graphical images, photos and videos. Users can write, draw, or jot a memo directly on the captured screen with their finger. QuickMemo™ notes can then be shared with others via text, chat, or email. Once users download the upgrade, they will be able to invoke QuickMemo™ by pressing the volume keys or via the notification bar.

“The QuickMemo™ is one of the representing features for LG’s UX(user experience) to enhance the quality of communication by sharing ideas with more personalization.” said Paul Bae, Vice President of marketing center of LG Electronics Mobile Communications Company.

A global TV commercial with the theme of ‘Connect to What’s Real’ will accompany the roll-out of QuickMemo™ on Optimus L-Series smartphones. The QuickMemo™ upgrade will be available for download through LG Mobile’s homepage or by visiting a service center in markets where Optimus L-Series are sold.

The Optimus L-Series of smartphones includes the Optimus L7, L5, and L3 which offer timeless style without sacrificing any features or functionality in black or white body. LG will also introduce stylish pink color edition of the series.

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SOUTHEAST ASIA KEY GROWTH MARKET FOR LG’S HVAC BUSINESS

With Energy Efficient Solutions Such as Multi V III, LG Brings to
Singapore Valuable Insights on Sustainable Building Practices

SINGAPORE, Aug. 1, 2012 -– At the LG Global HVAC Conference held at the Raffles City Convention Centre today, LG Electronics (LG) demonstrated its ongoing commitment to sustainability through a showcase of its cutting-edge energy solutions for the green building sector in Singapore and the Southeast Asia region.

“We’re pleased to introduce this comprehensive suite of energy-efficient HVAC products and solutions to our clients and industry partners in the Southeast Asia region,” said Kam-gyu Lee, President of LG System Air Conditioning Business Unit. “The advanced technologies we have incorporated provide some of the energy efficiency returns in the market.”

The LG Global HVAC Conference offered insightful discussions about developing structures that place a minimal burden on the environment. LG executives outlined how strong research and development, leading-edge energy efficient technologies and LEED certification helped propel LG to become a thought leader in promoting sustainable building practices in infrastructure-hungry Southeast Asia.

Highlighting the event was LG’s latest HVAC and Energy Solution portfolio, led by the LG Multi V III air conditioning unit. Boasting three key benefits — higher energy efficiency, larger capacity and longer piping design — the Multi V III is the company’s advanced and energy efficient solution to address all the major HVAC requirements in Southeast Asia. LG ARTCOOL Platinum air-conditioner, another highlight in the exhibition, featured the world’s first mirror-finish design and the low noise level in the industry while delivering up to 60 percent energy savings.

The LG Global HVAC Conference was a valuable opportunity for guests to interact with prominent officials from the Singaporean government and high ranking members of the American Society of Heating, Refrigerating and Air Conditioning Engineers (ASHRAE). Keynote speakers for the conference included Mr. Tan Tian Chong, Executive Director of Singapore Green Building Council, and Professor Chou Siaw Kiang of the National University of Singapore, who shared their insights with over 300 delegates.

“Singapore is highly energy-conscious when it comes to architecture and design as well as building and construction,” said Scott Jung, Managing Director of LG Electronics Singapore. “Our comprehensive lineup of HVAC and energy solution products enable us to address the demands of this rapidly growing market and provide customers with the solutions that will grow with them as they grow.”

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LG BRINGS 3D GAME APPS TO CINEMA 3D SMART TV PLATFORM

LG’s 3D-enabled game app for LG CINEMA 3D Smart TV

LG Teams Up with Game Content Providers to Offer
Immersive 3D Fun for Smart TV Entertainment

SEOUL, July 29, 2012 -– LG Electronics (LG) today announced an industry first, with the arrival of exciting 3D-enabled game apps for LG CINEMA 3D Smart TV. Gamers can now enjoy some of their favorite titles on a large screen in eye-popping 3D.

Until now these popular games were only available on smartphones and tablets through Apple’s App Store and Google Play and only playable in 2D. Handpicked specifically for their 3D playability, these fun, family-friendly games have been optimized for LG’s CINEMA 3D Smart TV platform. Titles include Air Penguin, which was the top downloaded game app in the U.S. and eighteen other countries last year, Frisbee Forever, Burn The City, Downhill Bowling 2 and Diversion from Unity Technology.

“We are excited to be able to bring 3D gaming to Smart TVs for the first time so family members can enjoy the immersive fun together,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “With the arrival of established games as well as original titles developed exclusively for LG CINEMA 3D Smart TV, we are fulfilling our commitment to realizing the potential of Smart TV as a genuine 3D gaming platform. LG CINEMA 3D Smart TV owners will be amazed as they become fully engrossed in the large screen, 3D environments of their favorite games, and at how easy it is to be in control with the Magic Remote.”

Users can fully enjoy LG’s growing library of 3D games with comfortable, lightweight, battery-free 3D glasses. And LG’s Flicker-Free technology means being able to play longer without discomfort or eye fatigue. The ergonomic Magic Remote transforms from a stylish pointing device to a motion-sensitive game controller, intuitively easy-to-use for both kids and adults alike.

The new selection of games will be available on LG SmartWorld in the 13 countries where LG Smart TV offers paid services: the UK, Germany, Italy, France, Spain, Russia, USA, Canada, Australia, Taiwan, Singapore, Philippines and Korea. Initially five games will be launched on Monday, July 30 with additional games becoming available in August.

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LG ANNOUNCES SECOND-QUARTER 2012 FINANCIAL RESULTS

A picture of LG Twin Towers in the daytime

Solid Performance in Home Appliance and Home Entertainment
Helps Offset Difficult Quarter in Mobile Phones

SEOUL, July 25, 2012 –- LG Electronics (LG) today reported a 46 percent increase in net profits for the second quarter of 2012 versus the same period a year ago. Despite the continuing recessionary conditions, LG’s operating profit in the most recent quarter increased significantly year-over-year. Stronger performance in home entertainment and home appliances compared to the second quarter last year helped offset profit declines in LG’s mobile business.

Due to a combination of more premium products, strategic focus on developing markets and aggressive cost reductions, second-quarter net profit increased 46 percent year-over-year to KRW 159 billion (USD 138.02 million) while operating profit more than doubled to KRW 349 billion (USD 302.95 million) from the same period last year. Revenues, while 5.2 percent higher than in the first quarter, declined from last year’s second quarter by 10.6 percent to KRW 12.86 trillion (USD 11.16 billion) due to declining feature phone sales and weak demand for IT products.

LG Home Entertainment Company posted significantly improved operating profit in the quarter compared to the same period in 2011. Due in large part to an increase in sales of more premium products and improved supply chain management, operating profit more than doubled to 216 billion (USD 187.5 million) year-over-year. Sales declined 5.8 percent from the same period a year ago to KRW 5.48 trillion (USD 4.76 billion) but increased 2.8 percent from the first quarter of 2012. LG’s popular CINEMA 3D TVs will continue to drive sales in the second half as it pushes ahead to become the top global seller in the 3D segment.

LG Mobile Communications Company, after a positive first quarter, struggled somewhat in the most recent quarter with an operating loss of KRW 57 billion (USD 49.48 million) mainly due to greater marketing expenses related to new model launches in the quarter. Overall revenues declined 28.5 percent year-over-year to KRW 2.32 trillion (USD 2.01 billion) as a result of shrinking feature phone sales but smartphone shipments rose to 44 percent of unit sales, up from 36 percent the previous quarter capitalizing on LG’s strength in LTE phones. The company is planning to introduce new LTE models in the second half in developed 4G regions including North America and parts of Europe and Asia.

LG Home Appliance Company saw its second-quarter 2012 operating profit nearly triple to KRW 165 billion (USD 143.23 million) from the same period last year thanks to a better product mix and improved cost efficiency. Revenues also increased year-over-year to KRW 2.88 trillion (USD 2.50 billion) from growth in developing markets. The company still expects improved results in the second half compared to the previous year despite ongoing weak demand in developed markets.

LG Air Conditioning and Energy Solution Company posted operating profit of KRW 70 billion (USD 60.76 million), a 17 percent increase year-over-year. Revenues increased 21 percent quarter-to-quarter but declined year-over-year to KRW 1.47 trillion (USD 1.28 billion) due to weak residential conditioner sales in Korea and low demand in developed markets. However, profitability improved year-over-year led by higher contribution from system air conditioner sales. The company will focus on improving profitability by introducing more energy-efficient products and by accelerating growth in its commercial air conditioner systems business.

2012 2Q Exchange Rates Explained
LG Electronics unaudited quarterly earnings results are based on IFRS (International Financial Reporting Standards) for the three-month period ending June 30, 2012. Amounts in Korean Won (KRW) are translated into US Dollars (USD) at the average rate of the three month period in each corresponding quarter: KRW 1,152 per USD (2012 2Q) and KRW 1,084 per USD (2011 2Q).

Earnings Conference and Conference Call
LG Electronics will hold a Korean language earnings news conference on July 25, 2012 at 16:00 Korea Standard Time at the LG Twin Tower Auditorium (B1 East Tower, 20 Yeoui-daero, Yeongdeungpo-gu, Seoul, Korea). An English language conference call will follow on July 26, 2012 at 10:00 Korea Standard Time (01:00 GMT/UTC). Participants are instructed to call +82 31 810 3069 and enter the passcode 9084#. The corresponding presentation file will be available for download at the LG Electronics website (www.lg.com/global/ir/reports/earning-release.jsp) at 13:30 on July 25, 2012. Please visit http://pin.teletogether.com/eng/ and pre-register with the passcode provided. For those unable to participate, an audio recording of the news conference will be available for a period of 30 days after the conclusion of the call. To access the recording, dial +82 31 931 3100 and enter the passcode 142660# when prompted.

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GET INTO THE SPORTING SPIRIT THIS SEASON WITH LG’S QUICKMEMO™

An image of a famous South Korean rhythmic gymnast, Yeon-jae Son, is displayed on an LG smartphone with the phrases ‘take dreams further with QuickMemoTM’ and ‘Support Me!’

Send Messages of Encouragement Through LG’s Facebook Campaign

SEOUL, July 6, 2012 -– LG Electronics (LG) today kicks-off a virtual event campaign where FACEBOOK fans send messages of support and create their own moments of victory to share through LG QuickMemo™, the unique LG Mobile’s UX feature.

In celebration of the upcoming sports season, LG Mobile will hold a digital event, “Take Dreams Further with QuickMemo^TM”, consisting of two parts. In the first event, from July 6-18, participants can show their support for their favorite athletes or friends who are pursuing personal goals, by sending them messages of encouragement through the virtual QuickMemo^TM on LG Mobile’s Facebook page

(www.facebook.com/LGMobile).

In the second part of the campaign, fans can participate in an interactive game on the LG Mobile Facebook fan page where they can create their own personal moments in soccer, gymnastics and track events to share with friends using the virtual QuickMemo^TM from July 19 to August 12.

Participants will have the opportunity to win Optimus smartphones on LG’s Facebook page as part of the campaign.

Available on a number of LG mobile phones including the LG Optimus Vu:, Optimus L7 and Optimus 4X HD, QuickMemo^TM gives users the ability to instantly jot memos or notes by finger from any screen without having to open a separate application.

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LG PRODUCTS RECOGNIZED WITH INTERNATIONAL DESIGN EXCELLENCE AWARDS

People hold an array of LG's latest products that have received accolades from the Industrial Designers Society of America (IDSA) and the International Design Excellence Awards (IDEA)

IDSA Honors LG 2012 Home Entertainment Products for Design Breakthroughs

SEOUL, July 3, 2012 -– LG Electronics received accolades from the Industrial Designers Society of America (IDSA), earning multiple International Design Excellence Awards (IDEA^®), the world’s premier product design competition.

IDEA 2012 honorees include LG’s 55-inch OLED TV and LG’s CINEMA 3D Smart TV with Magic Remote. An LG concept product also was honored. This IDEA recognition follows on the heels of 12 LG products earning red dot design awards earlier this year and 14 being honored with iF awards, making LG one of the most recognized consumer electronics and appliance companies this design season.

LG’s 55-inch OLED TV (Silver)
The world’s slimmest 55-inch OLED TV from LG was first showcased at the 2012 International Consumer Electronics Show, where it was recognized as the best new product of the year. At the World IT Show (WIS) in Seoul, it received the Republic of Korea Presidential Award for Multimedia Technology.

With its 4mm Paper Slim design and light 10kg weight utilizing carbon-fiber-reinforced polymer (CFRP) and white, red, green and blue (WRGB) technology, LG’s OLED TV boasts 4-Color Pixels and a Color Refiner, for the most consistent, natural and accurate picture. LG’s 4-Color Pixel technology relies on a white sub-pixel to perfect the color output. This innovative WRGB technology sets LG’s OLED TV apart from conventional three-color RGB systems. Because it requires fewer layers, it is also the primary reason LG was able to reduce the TV’s thickness and weight. The CFRP that LG utilizes for the casing is a superior, high-quality material more commonly found in race cars and aircraft. The design of the TV ultimately aims to maximize the total immersion of the viewer, hence the minimized bezel. Likewise, the harmony of technology and design fits well with virtually any interior décor.

LG’s LM8600 CINEMA 3D Smart TV with Magic Remote (Bronze)
Model LM8600 represents a popular series in the new LG CINEMA 3D Smart TV lineup for 2012. The LM8600 features LG’s unique CINEMA SCREEN Design with a barely visible bezel, offering an elegant, streamlined and modern look. With little in the way of physical obstruction, LG’s LM8600 with CINEMA SCREEN Design has garnered much praise for its ability to complement any interior space in both the home and office. The LM8600 received a red dot design award in March.

LG’s new Magic Remote brings a much desired boost to user convenience. It combines Smart TV, cable, satellite and IPTV set-top box controls into a single remote to reduce living room clutter. The Remote’s ergonomic design is easier to hold onto, resulting in a more comfortable CINEMA 3D Smart TV experience. The smooth, curved shape accommodates the viewer’s grip while its new four modes -– Voice, Wheel, Pointing and Gesture -– have replaced conventional push buttons with a set of cleverly designed controls that are intuitive and extremely user-friendly. The Magic Remote also includes a 3D button, transforming 2D content to 3D for limitless 3D content.

The Industrial Designers Society of America (IDSA) is the world’s oldest, largest, member-driven society for product design, industrial design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields. IDSA organizes the renowned International Design Excellence Award (IDEA) competition annually; hosts the International Design Conference and five regional conferences each year; and publishes Innovation, a quarterly on design, and designBytes, a weekly e-newsletter highlighting the latest headlines in the design world. IDSA’s charitable arm, the Design Foundation, supports the dissemination of undergraduate scholarships annually to further industrial design education.

Images of the recognized IDEA 2012 Award products can be found at: http://www.idsa.org/idea-2012-gallery .

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LEADING TV MAKERS LAUNCH SMART TV ALLIANCE

Provide Infrastructure for Effective Collaboration
Among Smart TV Makers and App Developers

SEOUL, KOREA / AMSTERDAM, THE NETHERLANDS / SAN RAMON, (CALIF.) USA, June 20, 2012 -– Founding members LG Electronics and TP Vision (for Philips TVs) today officially established Smart TV Alliance with other Japanese TV manufacturers in the process of joining. The Alliance forms a cooperation that aims at enhancing the Smart TV experience by creating a non-proprietary ecosystem for application developers to create attractive, platform-independent services. The foundation of the Smart TV Alliance comes after the collaboration announcement of the mentioned TV makers at IFA 2011 in Berlin. The names of other players that are joining the Alliance will be announced accordingly on the Alliance’s website.

Expanded Market Opportunities
“Before today, the Smart TV industry was a very difficult market for both TV manufacturers and application developers as TV’s from different brands used different platforms and technologies,” said Bong-seok Kwon of LG Electronics, President of Smart TV Alliance. “Smart TV Alliance creates a larger playing field which encourages developers to create more and better TV applications at the same time giving manufacturers and consumers the richest source of movies-on-demand, music services, games, social networking and more.”

Reduced Time and Costs
Alain Perrot, a Smart TV Alliance Executive board member from TP Vision, is convinced that reduced application development time and costs will be beneficial for all: “Instead of spending valuable time on porting and testing on different platforms, developers can focus their creativity solely on realising apps that consumers will enjoy. Now we can really make it interesting and fun for everybody.”

To make it easy for new partners to join in this effort and to facilitate effective discussions, the founding Smart TV makers have established Smart TV Alliance Consortium (www.SmartTV-Alliance.org). One of the primary objectives of this consortium is to help define technical specifications which will enable application developers to create their applications once and run them on multiple TVs regardless of the platform.

To enable this kind of development process, Smart TV Alliance will make the first version of its software development kit (SDK) available on its website which developers can download at no cost and use to develop their applications. The SDK is based on open web technologies such as HTML5 and allows for developed web applications to run on Smart TV’s from participating members regardless of the underlying platform.

Smart TV Alliance plans to build on this first version and announce specifications of SDK 2.0 followed by the actual SDK 2.0 software release at the end of this year. With SDK 2.0, developers will be able to create applications for 2013 TV sets from participating Alliance members.

Smart TV Alliance is designed to benefit all participating members, TV makers, applications developers and content providers alike, and welcomes any interested organizations to join. The latest information about its activities and plans can be found on the official webpage (www.SmartTV-Alliance.org) including membership, SDK and plans for developer forums.

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