LG RECOGNIZED FOR ENVIRONMENTAL RESPONSIBILITY IN AIR CONDITIONERS

LG Named Best Supplier for Energy Efficient VFR AC System

SEOUL, Jan. 3, 2012 -– LG Electronics (LG) was recently named the Best Product Supplier of the Year at the 2011 Big Project and BGreen Awards in Dubai, the only air conditioner manufacturer to be recognized at the event. One of the most prestigious industry awards, the Big Project and BGreen Awards recognize best practice in corporate responsibility. LG received the honor for the performance of its newest VRF (Variable Refrigerant Flow) air conditioning system, the Multi V III.

“We are very honored to have received this prestigious award from Big Project and BGreen,” said Hwan-yong Noh, President and CEO of LG Electronics’ Air Conditioning and Energy Solution Company. “We have invested significant resources in making our air conditioner products not only great performers, but also clean and environmentally responsible products. Being recognized by industry leaders for our efforts is very gratifying.”

The Multi V III’s reputation has been enabled in part by LG’s own lifecycle analysis (LCA) program, which pursues reductions in the company’s overall carbon footprint. For such efforts, LG earlier received the Carbon Free Certification from Carbonfund.org for the first time in the HVAC industry. Furthermore, the Multi V III is equipped with LG’s unique Inverter Technology, which enables the air conditioner to deliver a coefficient of performance (COP) level of 4.58, one of the highest COP in the industry. This means that the Multi V III emits less CO₂ compared to any other air conditioner available today.

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WORLD’S LARGEST OLED TV FROM LG OFFERS MORE REALISTIC COLORS, BRIGHTER PICTURE, FASTER SPEED

LG Unveils Much Anticipated 55-inch OLED TV for First Time at CES 2012

SEOUL, Jan. 2, 2012 –- LG Electronics (LG) will present the future of TV technology at the Consumer Electronics Show (CES) in Las Vegas with the unveiling of the world’s largest OLED TV with a display size of 55 inches. By incorporating the company’s 4-Color Pixels and Color Refiner features with LG Display’s advanced OLED (organic light-emitting diode) panels, LG OLED TV generates the most natural colors of any TV set at a much lower price point than could have been achieved using the standard manufacturing process.

“Working closely with LG Display, we have a product which not only delivers on all the advantages of OLED over LCD but at a significantly lower cost than what could be achieved using existing OLED manufacturing technologies,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “OLED is clearly the future of home TV entertainment and LG is very focused on making this exciting technology as easy as possible for consumers to embrace.”

What sets LG’s TV picture apart from other OLED TVs is 4-Color Pixels and Color Refiner which work together to generate natural and accurate colors that are sharp and consistent. The 4-Color Pixels feature allows for more accurate color depiction by using a set of four colors (red, green blue and white) in comparison to the RGB setup used by other OLED TV manufacturers. Color Refiner ensures consistency in colors from a wider viewing angle via an LG algorithm which improves and refines hues and tones. This is in contrast to other OLED TVs which often exhibit drastic changes in hues from different viewing angles and abnormal color gamut.

Boasting an infinite contrast ratio, LG’s OLED TV exhibits vivid colors and the smallest details regardless of the overall luminance of the on-screen image. In turn, colors and details throughout an entire image are preserved with utmost clarity and sharpness, even when displaying scenes with dark lighting. Such color capabilities are technically impossible with LED and LCD display panels. And at 1,000 times faster than LED/LCD displays, LG’s OLED TV shows crystal clear motion without any blurring or bleeding.

And LG’s OLED TV is as aesthetically pleasing as it is technologically sophisticated. LG’s Slim and Narrow Bezel design gives the TV a sleek, minimal look and at only 4 mm thin and a mere 7.5 kg, LG’s OLED TV practically blends into the wall.

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LG’S 3D UD TV PRESENTS IDEAL COMBINATION OF IMMERSIVE 3D WITH UNRIVALED DISPLAY QUALITY

With Industry-Best 3D Technology and Ultra Definition Display,
LG’s 3D UD TV Raises the Bar for 3D Experience in the Home

SEOUL, Dec. 29, 2011 -– LG Electronics (LG) will unveil the world’s largest 3D Ultra Definition (UD) TV at the Consumer Electronics Show (CES) in Las Vegas. By combining LG’s industry-leading 3D technology and Smart TV function with UD display technology, the 84-inch TV breaks new ground in immersive 3D home entertainment.

“LG is pushing the limits of home entertainment innovation with this 3D UD TV,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “We are bringing together all our Smart TV and 3D knowledge in the 3D UD TV in order to demonstrate to the CES audience that LG is committed to being the world’s leading brand for immersive home entertainment in 2012 and beyond.”

LG’s 3D UD TV boasts superb picture quality with 8 million pixels, four times the resolution clarity (3840×2160) of existing Full HD TV panels. Combined with LG’s Slim and Narrow Bezel Design, the 3D UD TV provides the most convincing 3D viewing experience currently available outside of a movie theater. What’s more, 3D Depth Control allows users to customize their viewing experience by controlling the 3D effect while 3D Sound Zooming provides users with 3D sound that rivals the output of all but the best home theater systems.

Via the superior display panel, users can access LG’s Smart TV ecosystem, which comprises over 1,200 apps and gives users access to a growing range of premium content services such as the 3D Zone where viewers can select from a wealth of 3D movies. The imbedded 2D to 3D conversion engine expands the availability of 3D content to limitless levels. Users can easily browse and navigate the Smart TV ecosystem using LG’s new, ergonomically-designed Magic Remote which now recognizes four different types of command input: Voice Recognition, Wheel, Magic Gesture and Point.

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PRADA PHONE BY LG 3.0 BEGINS WORLDWIDE ROLLOUT

Front and rear views of PRADA phone by LG 3.0

Much Awaited Designer Smartphone Arrives in
South Korea Today, Europe and Asia in January

SEOUL, 28 Dec. 2011 — LG Electronics (LG) made its highly anticipated PRADA phone by LG 3.0 available to the public today in South Korea. The phone is now available to Korean customers and scheduled for the release in most European countries and other parts of Asia in January.
The phone, its existence announced only last month in Seoul during the joint signing ceremony, was unveiled for the first time at a showcase event in London two weeks ago. The stylish new device has been attracting significant attention for being the only smartphone with premium branding on the market currently.
The PRADA phone by LG 3.0 is the third handset from the PRADA and LG collaboration following the highly
successful PRADA phone by LG 1.0 and 2.0 phones. The latest offering continues in the same tradition combining PRADA’s trademark chic simplicity with LG’s leading technology, including one of the brightest 800-nit NOVA display and a PRADA themed UI for truly unique mobile experience.
Following PRADA’s renowned design philosophy, the handset features a full glossy touchscreen on the front and PRADA’s signature Saffiano pattern on the back. Impressively thin at only 8.5mm, minimal hardkeys and a classic black finish complete the phone’s sleek look.
With 1.0GHz Dual-Core/Dual Channel architecture, the PRADA phone by LG 3.0 is as effective as it is stylish. The phone runs on Android Gingerbread OS with an update to Android Ice Cream Sandwich scheduled for the second quarter of 2012.
For more details on this unique collaboration, please visit the official site of PRADA Phone by LG 3.0 at
www.pradaphonebylg3.com.
Key Specs:
o Operating System: Android 2.3 Gingerbread
o Memory: User 8GB maximum (varies depending on carrier requirements)
o Display Size: 4.3 inches
o Resolution: WVGA (800 x 480)
o Display Brightness: 800 nit
o Camera: 8MP
o Processor: 1.0GHz Dual-Core / Dual Channel
o Battery: 1540mAh

HISTORY OF PRADA-LG COLLABORATION
The collaboration between PRADA and LG, which began in 2006 and resulted in two premium phones being introduced in 2007 and 2008, focuses on key elements within the smartphone, including software and user interface down to its design and packaging.
The PRADA phone by LG 1.0, a pioneer in the fashion-house mobile phone space, was an unqualified success, selling over one million units. This premium handset combined high-end technology with a design embodying superior style. As evidence of its place in design history, the PRADA phone by LG 1.0 is part of the permanent collection in New York City’s Museum of Modern Art (MoMA) and the Museum of Contemporary Art (MOCA) in Shanghai.
The PRADA phones by LG were revolutionary in the technology they offered to users. The PRADA phone by LG 1.0 was the world’s first touchscreen mobile phone, and the 2.0 provided an innovative mobile experience through its unique watch with Link technology, which allowed for easy access to caller ID, SMS text messages, call history, call block and two-way alarm notification.

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LG UNVEILS NEW SMART TV FEATURES FOR 2012 FOCUSING ON RICH CONTENT AND EASE OF USE

Now With Over 1,200 Apps and New Magic Remote, LG’s Smart TV
Significantly Upgrades User Experience and Convenience

SEOUL, Dec. 27, 2011 –- LG Electronics (LG) will unveil its newest Smart TV features at the Consumer Electronics Show (CES) in Las Vegas next month. Imbedded in the new CINEMA 3D Smart TV lineup for 2012, LG is aiming to provide CINEMA 3D Smart TV owners with the most comprehensive yet easy-to-use home entertainment experience possible, as evidenced by the over 1,200 apps, growing quantity of premium content services and the new Magic Remote.

“Even thought the Smart TV market is in its infancy, LG is constantly introducing new features and upgrading existing ones in order to deliver the richest, most convenient Smart TV experience in the market today,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “The features and functionality we’ll be introducing in 2012 are, I believe, second to none when it comes to showing consumers how a Smart TV can improve their TV viewing experience.”

LG’s Smart TV ecosystem has experienced enormous growth over the past year, having launched over 1,200 Smart TV apps. In addition to access to more movies and TV programs, user can access social networking services (SNS) on their LG Smart TVs, make donations to charities and even browse famous art collections.

LG’s 3D Zone offers a growing collection of 3D movies and TV shows, while existing 2D movies can be converted to 3D via LG’s enhanced 3D conversion engine. Due to the use of Film Patterned Retarder (FPR) technology, LG’s 3D glasses are battery-free, lightweight and inexpensive, making them ideal for watching 3D content in large groups and comfortably for longer periods of time.

And even though LG’s Smart TV ecosystem is growing in features and choices, using the TV is simpler than ever, thanks to the new Magic Remote. The new Voice Recognition mode lets users enter text — such as search terms — by making voice commands. Wheel enables users to swiftly scroll up and down various menus and apps, allowing for quicker selections. Magic Gesture makes it possible to communicate physical movements as commands. And lastly, Pointing lets users make on-screen selections quickly and easily without having to scroll or push direction keys repeatedly.

The new CINEMA 3D Smart TVs offer a variety of connectivity features. The newest among them is Intel’s Wireless Display (WiDi) technology, which enables easy and quick connection between TVs and PCs without the need for cables or Internet access. Through Smart Share Plus, users can access content stored on external devices such as PCs, tablets and smartphones. Smart Share Plus also offers the Screen Share function which streams TV content to external viewing devices using a Wi-Fi connection.

The quantity of content is further expanded through premium content services available through the Smart TV function. While content availability constantly grows, they remain easy to access, thanks to the upgraded Home Dashboard, which allows for quick browsing. And the shortcuts displayed on the Home Dashboard can be customized, giving users the option to handpick their favorite content and apps for instant access.

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LG UNVEILS STYLISH NEW 3D GLASSES FOR 2012

New CINEMA 3D TV Glasses Will Convince More Consumers
That 3D Doesn’t Have to Be Uncomfortable or Ugly

SEOUL, Dec. 26, 2011 -– LG Electronics (LG) announced today that its newest collection of 3D glasses, including a pair designed by renowned eyewear designer Alain Mikli, will be introduced in the first quarter of 2012. The new 3D glasses — the F310, the clip-on F320 and the Alain Mikli F360 — are lighter and more comfortable to wear while upgraded design features such as curved lenses and clean frame structure have transitioned 3D glasses from burdensome requirements to stylish fashion accessories.

“Compared to active shutter glasses, LG’s 3D glasses are far more comfortable to wear and much more affordable, making it possible for large groups and entire families to watch 3D programs and movies together,” said Havis Kwon, President and CEO of the LG Home Entertainment Company. “LG is addressing two of the biggest barriers to 3D acceptance head-on and we’re confident consumers will react favorably to our strategy in the coming year.”

The F310 is characterized by a distinctive design that combines soft lines within a slim frame. Unlike many previous 3D glasses, the lenses have been curved to better accommodate the shape of the wearer’s face, as well as to improve the overall CINEMA 3D viewing experience. The F310 weighs a mere 13.5 grams, making it 20 percent lighter than LG’s previous design.

Another new item for 2012 includes the clip-on F320. Clip-on 3D glasses are unique to 3D TVs based on Film Patterned Retarder (FPR) technology, which is at the heart of CINEMA 3D TV. Compared to the previous generation clip-on 3D glasses, the F320 weighs 25 percent less at 5.5 grams.

Developed in collaboration with Alain Mikli, the F360’s half-rim frame design is sportier and only weighs 16 grams. The lenses of the F360 have been curved and cover most of the wearer’s face, deepening the immersive CINEMA 3D experience. The stylish F360, as well as all 3D glasses from LG, can also worn in theaters showing 3D movies since both CINEMA 3D and theaters utilize the same FPR and RealD technologies.

LG’s share of the global 3D TV market increased from 7.6 percent during the first quarter of 2011 to 14 percent by September. FPR’s unobtrusive technology played a key role in the company’s success in 3D TVs, as uncomfortable and expensive glasses have been identified in numerous studies as being the number one reason consumers have been reluctant to adopt 3D in the home.

LG plans to continue the success it saw this year by sponsoring a series of 3D film and gaming events in 2012 in order to introduce the CINEMA 3D experience to thousands of participants and visitors.

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NEW LINEUP OF MONITORS FROM LG TAKES FULL ADVANTAGE OF IPS

With Industry-Leading 3D Technology and IPS Display Panel,
LG Introduces State-of-the-Art IPS Monitors at CES 2012

SEOUL, Dec. 22, 2011 –- LG Electronics (LG) will unveil its 2012 IPS monitor lineup at the Consumer Electronics Show (CES) in Las Vegas next month. LG’s new IPS monitors will provide consumers with the most optimal 3D viewing solution, offering immersive 3D viewing with higher resolutions from wider viewing angles. The new IPS monitors are divided into the DM92, DM82 and DM52 series, in addition to the D43 3D monitor.

“The quality and technological superiority of LG’s 3D display products are second to none, according to the findings of internationally renowned research organizations and respected media outlets,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “The 2011 IPS monitor lineup shows LG’s commitment to further build upon on this reputation and technological prowess in order to provide consumers with the most immersive home entertainment experience possible.”

The DM92 series showcases a premium design by employing the slim bezel of LG’s technology- and design-driven CINEMA SCREEN whose aesthetic superiority is accompanied by the lustrous chrome stand. Through the monitor TV’s attractive 27-inch display, users can access files on their PC, play games or simply kick back and watch their favorite TV shows. The DM92 series is also optimized for enjoying exciting 3D content. By incorporating an IPS panel, the DM92 series enables greater depth, consistent color and brightness at wider viewing angles compared with conventional 3D displays.

The 23-inch DM82 series exhibits a chic and futuristic design, employing a metallic neck supported by a square, slim base. The 3D display quality is among the industry’s best, with superior color tone from any viewing angle. The beautiful images are accompanied by 7-watt built-in speakers, enabling the DM82 to function as a comprehensive entertainment centerpiece.

The 27- and 23-inch DM52 series offers versatility and efficiency in a flexible package. Combining immersive 3D with IPS, the DM52 series comes equipped with a range of connectivity features, such as HDMI and USB, for content-sharing with external devices.

Optimized for 3D, LG’s D43 monitor offers a host of new technologies and features. The monitor ensures bright 3D images as well as SUPER Resolution and vivid colors through the 3D effect mode. The D43 easily converts 2D content into 3D without any additional software. A 3D hot key enables users to easily adjust and control the depth of 3D images.

LG’s new 2012 IPS monitor lineup will be available globally starting February 2012.

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LG CELEBRATES INNOVATIVE VACUUM CLEANER WITH CONTEST TO IDENTIFY NEXT AD CAMPAIGN

LG Engages Customers Around the World to be a Creative
“Man Man” for Unique Product that Defies Easy Description

SEOUL, Dec. 20, 2011 –- LG Electronics (LG) is kicking-off a global video and storyboard competition to celebrate the launch of the KOMPRESSOR FOLLOW ME^TM, the world’s first vacuum cleaner that automatically follows the user while vacuuming.
Participants are asked to submit a video or a storyboard that most creatively addresses the question, “What if the things that make your life easy were always with you?” Winners will have the opportunity to have their ideas used in advertising campaigns for the KOMPRESSOR FOLLOW ME^TM next year or submitted to Cannes Lions, the most prestigious award competition for marketing and advertising ideas. Cash prizes totaling EUR 20,000 — the most of any competition currently featured on contest hosting website eYeka (www.eyeka.com) – will be given away.
“We are always eager to hear our customers’ ideas for LG’s newest products and this is simply our way of rewarding them for their loyalty,” said Moon-bum Shin, Executive Vice President and CEO of the LG Home Appliance Company. “That said, this is such a unique and different product that it really seemed like a shame to limit the marketing ideas to just internal staff.”
Those interested in participating in the contest should submit their entries by January 24, 2012 through eYeka. The website supports English, French, Russian and Korean languages. Initially, eight entries will be nominated by judges comprised of LG representatives and advertisement professionals, after which time the general public will select the four finalists through online voting at the contest’s Facebook page (www.facebook.com/theLGstory). Winners will be announced at the end of February.
Introduced in Korea in September, the KOMPRESSOR FOLLOW ME™ will be available in Russia, Iran, Australia, France, Italy and Spain early 2012 with other markets to follow.
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LG’S NEW MAGIC REMOTE ADDS INNOVATIVE FUNCTIONS TO ENHANCE CINEMA 3D SMART TV EXPERIENCE

With Four Control Functions, Improved Magic Remote
Upgrades CINEMA 3D Smart TV User Experience

SEOUL, Dec. 20, 2011 -– LG Electronics (LG) unveiled a new remote control for its CINEMA 3D Smart TVs, the Magic Remote. The new remote control maximizes user convenience with a new set of additional functions, namely Voice Recognition, Wheel, Magic Gesture and Pointing.

“LG has been striving to constantly improve the comfort and convenience with which our customers use the CINEMA 3D Smart TVs,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “The new Magic Remote is our latest example, incorporating new functions that will make it easier for users to approach and use the CINEMA 3D Smart TVs, particularly our Smart TV function which now has over 1,000 apps and a growing abundance of premium content.”

The Magic Remote’s most obvious difference with conventional remote controls is that push-buttons constitute merely one dimension of the intuitive user experience. By implementing voice recognition technology into Magic Remote, users can enter text – such as search terms -– with voice commands, speeding up the overall Smart TV browsing experience.

The Wheel located at the center of the Magic Remote enables users to swiftly scroll up and down various menus and apps, allowing users to make quicker selections. Meanwhile, the Pointing function (formerly known as Point and Click) allows users to simply point the Magic Remote toward the TV screen and drag the on-screen cursor to make selections. Through Pointing, users can also navigate through LG’s Smart TV ecosystem without having to use multiple buttons and arrow keys. Additionally, physical Magic Gestures can be inputted as commands, enabling users to control CINEMA 3D Smart TVs with simple arm or wrist movements.

In addition to the four control functions, the Magic Remote also offers the 3D button, which undertakes 2D to 3D conversion with a single click of the button. Due to its arched ergonomic design, the new Magic Remote is easier to grip and hold onto, allowing for a more comfortable CINEMA 3D Smart TV experience.

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PRADA AND LG CREATE A STATEMENT IN STYLE

Five different home screen designs displayed on five PRADA phones by LG 3.0

The PRADA and LG partnership launches the PRADA phone by LG 3.0
combining the ultimate in form and function

London, 14 December 2011: With a heritage of producing handsets that combine the best in style and substance, PRADA and LG today unveiled the partnership’s latest must-have smartphone, the PRADA phone by LG 3.0. This highly anticipated handset is the third phone to come from the collaboration and represents a key design venture for both companies.
The PRADA phone by LG 3.0 combines PRADA’s distinctive style with LG’s innovative technology, including one of the biggest and brightest screens in the world with 4.3-inch and 800-nit screen.
Styled with PRADA’s clean and sharp design philosophy, the handset features a full glossy touchscreen to the front and PRADA’s signature Saffiano pattern to the back, all finished in classic black. With every detail designed for chic simplicity, this handset also boasts LG’s signature Floating Mass Technology, optically enhancing the thinness of its already impressive 8.5mm depth, with minimal hardkeys completing the sleek simple finish.
As effective as it is striking, the PRADA phone by LG 3.0 boasts a 1.0GHz Dual-Core/Dual-Channel architecture for high-speed performance, and dual-band wi-fi for high-speed surfing on the go.

The smartphone’s sleek design is also reflected once switched on. The PRADA phone by LG 3.0 offers a specially created user interface featuring a unique black, grey and white menu and icons. Through this interface users can enjoy all the latest benefits of Android’s Gingerbread OS, with a future scheduled upgrade to Android’s Ice Cream Sandwich.
This unique user interface experience can be enjoyed on the device’s 800-nit, 4.3-inch NOVA High Brightness Display, allowing users to view all their favorite photos and content even in direct sunlight. Plus with an 8MP camera and up to 8GB of user memory, all Life’s Good moments can be captured and enjoyed in high quality.
To complement the handset, users will have access to a full line of PRADA phone accessories such as a PRADA branded cradle and Bluetooth ear set. Users can also carry their PRADA phone by LG 3.0 in a range of stylish pouches.
Key Specs:
o Operating System: Android Gingerbread
o Memory: User 8GB
o Size: 4.3”
o Resolution: WVGA (800 x 480)
o NOVA Display: 800 nit
o Camera: 8MP
o 1.0GHz Dual-Core/ Dual Channel Processor
o Battery 1540mAh

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LG AND INTEL SIGN STRATEGIC ALLIANCE FOR INTEL WIRELESS DISPLAY (WiDi) TECHNOLOGY

LG and Intel Collaborate on Intel WiDi to Enhance Content
Accessibility of CINEMA 3D Smart TVs

SEOUL, Dec. 15, 2011 – LG Electronics (LG) and Intel entered into a strategic alliance to adopt and jointly promote Intel^® Wireless Display (WiDi) technology. Intel WiDi will be embedded into next year’s LG CINEMA 3D Smart TVs, making them the first in the TV industry to feature Intel WiDi technology. Intel WiDi is a wireless connectivity interface which allows for instant, high-definition viewing of content stored in notebooks and other external mobile devices on large screen TVs, projectors or monitors.

“Through this strategic alliance, CINEMA 3D Smart TV users will be able to access a wider variety of content in a more convenient manner,” said Seog-ho Ro, Senior Vice President of LG Home Entertainment Company’s TV Business Unit. “Intel WiDi will be one of several features that will enhance the user convenience of our CINEMA 3D Smart TVs, further differentiating our products from the competition.”

“Intel is planning to expand Intel WiDi technology to various devices to provide consumers the seamless, smarter usage experience,” said Hee-Sung Lee, Country Manager of Intel Korea. “Through this collaboration with LG Electronics, LG CINEMA 3D Smart TV users could also benefit from Intel^® WiDi without the need to purchase an external adapter.”

Intel WiDi not only enables sharing of stored content, it also transfers onto CINEMA 3D Smart TVs, projectors and monitors a spectrum of online contents –- such as YouTube videos and streaming TV shows from broadcast websites -– that are accessible through notebooks and other mobile devices. Users can view such contents through the expansive and immersive high-definition CINEMA 3D display.

Like wired connectivity standards, such as HDMI and USB cables, Intel WiDi does not require an active wireless internet or Wi-Fi connection to transfer content between external mobile devices and CINEMA 3D Smart TVs. Intel WiDi establishes a direct connection between the Wi-Fi chips embedded in the external mobile devices and the CINEMA 3D Smart TVs.

Furthermore, Intel WiDi does not tie down the mobile device during real-time content sharing. Users may perform other tasks on their notebooks and tablet PCs while simultaneously streaming content to a CINEMA 3D Smart TV, projector or monitor.

LG and Intel would undertake co-marketing activities and Intel WiDi-enabled LG CINEMA 3D products will be on display at the Consumer Electronics Show (CES) next month in Las Vegas.

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LG INTRODUCES WORLD’S FIRST HD LTE SMARTPHONE TO JAPAN

A woman in traditional Japanese clothing holds up LG Optimus LTE and shows its front view, while two LG Optimus LTEs showing front and rear views are displayed in front of her

LG’s Global Device Now Available in Three of the World’s Biggest LTE Markets

SEOUL, Dec. 14, 2011 –- Following launches in North America and Korea, LG Electronics (LG) today introduced its Optimus LTE (Model L-01D) smartphone in Japan, one of the largest LTE-serviced countries. The launch of the handset comes on the heels of LG’s successful collaboration with NTT Docomo in 2010 to introduce the country’s first LTE data card, affirming LG’s commitment to supporting NTT Docomo’s commercial LTE service rollout.
“The Optimus LTE is one of LG’s most promising devices and has already been received well in Korea, Canada and the United States,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “As a worldwide innovator in mobile LTE technology, we are committed to developing high-quality devices that showcase our technical experience and True HD IPS display.”
LG and NTT Docomo collaborated to make the Japanese Optimus LTE as unique as possible. The red color available on the Japanese edition of LG Optimus LTE will be available exclusively to Docomo customers as will the 1seg digital TV and NFC (Near Field Communication) features.
Pre-launch word of mouth in Japan for the Optimus LTE, one of LG’s best-selling smartphones in Korea, has been favorable. Leading Japanese IT publication Get Navi wrote that the Optimus LTE was the best product in NTT Docomo’s high-end lineup. Nikkei included the Optimus LTE as one of its top 10 smartphones recommendations in 2011.
Most reviewers praised the Optimus LTE’s 4.5-inch 1280 x 720 (16:9 ratio) True HD IPS display which portrays sharp and crisp images with 2.76 million sub-pixels. The display, developed in partnership with sister company LG Display, is superior in color accuracy, clarity, natural color and battery efficiency providing the ultimate viewing experience for HD content.
According to a recent report by Jefferies & Company, LG was listed as the global leader in LTE patents with ownership of 23 percent of approximately 1,400 LTE patents filed worldwide, with a financial value of almost USD 8 billion. LG demonstrated the world’s first LTE technology in 2007 and developed the world’s first LTE modem chipset in 2008. LG introduced the world’s fastest LTE technology in 2010 and conducted the world’s first video phone call on a LTE network in 2011. LG’s first LTE smartphone, Revolution^TM, was launched in the US earlier this year.
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LG AIR CONDITIONER FIRST TO RECEIVE CARBON FREE CERTIFICATION

A close shot of a woman holding up LG MULTI V III’s carbon-free certification letter in front of the air conditioner appliance.

With a Reputation for Modest Energy Consumption, LG’s Multi V III is
Recognized by Carbonfund.org for its Credentials

SEOUL, Dec. 13, 2011 -– LG Electronics (LG) announced today that its Multi V III (ARUN072DT3) is the world’s first air conditioner to receive the Carbon Free Certification from Carbonfund.org, a North American authority on evaluating the impact individuals and businesses have on the environment.

Carbonfund.org grants the Carbon Free label based on emissions generated by a product throughout its entire lifecycle, spanning from manufacturing and shipment to usage and final disposal. The Multi V III’s Carbon Free recognition results largely from LG’s own lifecycle analysis (LCA) program which pursues reductions in the company’s overall carbon footprint.

The Multi V III was designed to be powerful. Underpinned by LG’s unique Inverter Technology, the Multi V III delivers a coefficient of performance (COP) level of 4.6, one of the highest COPs in the industry. In other words, the Multi V III emits less CO2 compared to any other air conditioner, helping to slow global warming.

“Consumers in North America have shown a very strong interest,” said Hwan-yong Noh, head of LG Electronics’ Air Conditioning & Energy Solution Company. “We are delighted to be able to offer a product that meets Carbonfund.org’s incredibly high standards. As a total HVAC and energy solution company, LG is committed to developing products that are technologically superior.”

The Multi V III will be available in North America from the end of this year. LG has already shown an upward growth in North America’s variable refrigerant flow (VRF) market from 4 percent in 2010 to 8.9 percent in 2011, an increase of 201 percent.

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LG GOES SOCIAL THIS HOLIDAY SEASON WITH FUN CONTENT, CONTESTS ONLINE

Santa Claus holds LG Optimus 3D and LG Optimus Black and shows its front views

LG Electronics’ Official Facebook Page

Hosts Holiday Promotion This Month

SEOUL, Dec. 7, 2011 — LG Electronics (LG) is expanding its social marketing and offering brand entertainment opportunities through LG Mobile’s official global Facebook page (www.facebook.com/lgmobile) with a Christmas seasonal promotion event.

Through LG’s first social promotion titled Lay-Z Santa, effective now until December 21, LG Mobile fans will be given various entertaining content such as fun multimedia and e-cards as well as daily quiz challenges to win LG phone prizes.

Lay-Z Santa offers fun music videos and catchy hit hop tunes on LG’s official YouTube channel and Facebook page. In addition to the multimedia content, Lay-Z Santa egreeting cards will be available during the promotion period. Fans anywhere in the world will be able to send an e-card to friends and loved ones to celebrate this special season together. The promotion also involves simple daily quizzes for LG Mobile fans to win premium smartphones such as LG Optimus 3D or LG Optimus Black.

“This Christmas seasonal promotion is a way of thanking fans all over the world for their loyalty and support of the Optimus smartphone brand,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “This event will serve as an excellent blueprint for further future promotions and we will continue to develop promotions and actively engage with our global fan base.”

The Lay-Z Santa campaign is featured on LG Mobile’s official global Facebook page

(www.facebook.com/lgmobile) and teaser videos are available for viewing on the official LG Mobile YouTube channel (www.youtube.com/lgmobile). Details regarding the promotion participation can also be found on the LG Mobile Facebook page.

# # #

LG EXPANDS ITS GLASSES-FREE 3D MONITOR LINEUP

Latest Monitor from LG Takes Glasses-Free 3D To A Whole New Level

SEOUL, Nov. 30, 2011 -– LG Electronics (LG) extends its glasses-free 3D monitor lineup with the 25-inch DX2500, which incorporates glasses-free parallax barrier 3D and head-tracking technologies. With the DX2500, LG becomes the first in the industry to receive TÜV Rheinland certification for a glasses-free 3D monitor.

“LG is taking glasses-free 3D monitors mainstream with the DX2500,” said Si-hwan Park, Vice President of the Monitor Division at LG’s Home Entertainment Company. “With the DX2500, we are making the LG brand synonymous with glasses-free 3D monitors. In 2012, we’ll continue to expand our range of glasses-free 3D monitors featuring different designs and advanced functions.”

For optimal viewing of 3D images, existing glasses-free 3D products generally require viewers to stay within a tightly restricted angle and distance. However, the DX2500 has removed this restriction with the parallax barrier 3D and head-tracking technologies, allowing viewers greater freedom of movement, enabling a more comfortable user experience.

Position tracking in the DX2500 works via a camera embedded in the monitor, which detects changes in the user’s eye and head position in real-time. Based on this information, the monitor calculates the angle and position of the viewer and adjusts the image to display the optimal 3D effect. And with an advanced 2D to 3D conversion function, DX2500 users can view unlimited 3D content such as movies, photos and games all with a single mouse click.

Now available in Korea, the DX2500 will be launched worldwide in early 2012.

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LG Newsroom