LG'S CINEMA SCREEN DESIGN REDUCES CINEMA 3D SMART TV BEZEL TO 1 MILLIMETER

LG’S CINEMA SCREEN DESIGN REDUCES CINEMA 3D SMART TV BEZEL TO 1 MILLIMETER

New LG CINEMA 3D Smart TVs Create Optimal Environment for Immersive
3D Viewing Through New 3D Technologies Led by CINEMA SCREEN Design

SEOUL, Jan 8, 2012 –- LG Electronics (LG) will introduce the CINEMA SCREEN Design at the Consumer Electronics Show (CES) in Las Vegas. Featured in some of the new CINEMA 3D Smart TVs for 2012, the CINEMA SCREEN Design has reduced the bezel to 1mm, creating a more optimal and comfortable environment for immersive 3D viewing.

“As was the case in 2011, LG will be the industry’s leader in 3D throughout 2012,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “As evidenced in a range of product reviews throughout 2011, LG’s CINEMA 3D products have received rave reviews for their 3D display qualities. With our 2012 CINEMA 3D Smart TVs, we have been able to take a significant step forward, thanks to a series of new and upgraded 3D features led by the CINEMA SCREEN Design.”

The CINEMA SCREEN Design translates the latest advances in LG’s display technology into an aesthetically superior form. Bezels that surround the new CINEMA 3D Smart TVs have been slimmed down to negligible levels, removing physical obstructions to allow greater immersion of 3D effects, reminiscent of movie screens at cinemas.

The CINEMA SCREEN Design is accompanied by new CINEMA 3D glasses for 2012. Presented in three elegant models, the new CINEMA 3D glasses are 20 percent lighter than the previous ones, increasing their comfort to allow longer 3D viewing.

Such optimal setting for immersive 3D viewing is complemented by a range of new 3D technologies. Using the theory of 3D TV technology, Dual Play is the solution for an ultimate experience in war games. With LG’s Dual Play function and the special Dual Play glasses, you can have differently divided two screens which is useful for 3D Games. Meanwhile, 3D Sound Zooming generates audio output that is synchronized with the location and movement of the various on-screen objects, adding immersive sound to immersive visuals.

As always, the new CINEMA 3D Smart TVs come equipped with LG’s Smart TV function. Featuring over 1,200 apps, LG’s Smart TV offers a variety of premium content services, including 3D World, where viewers can access a growing abundance of 3D content. Furthermore, the imbedded 2D to 3D conversion engine makes 3D content practically limitless.

All aforementioned features of the new CINEMA 3D Smart TVs will be available for viewing at CES 2012 in Las Vegas from January 10-12, 2012.

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LG TO INTRODUCE GOOGLE TV AT CES 2012

Front view of the LG Google TV displaying Google Android OS

Combining Android OS with LG’s 3D and Smart TV Technologies, LG’s Google TV
Provides Consumers with a New and Attractive Home Entertainment Option

SEOUL, Jan. 6, 2012 -– LG Electronics (LG) will introduce its highly anticipated Google TV at the Consumer Electronics Show (CES) in Las Vegas. LG Smart TV with Google TV combines the familiarity of Google’s Android OS with the convenience and comfort of LG’s 3D and Smart TV technologies, offering consumers a new and attractive home entertainment option.

“LG has constantly strived to provide consumers with wider choices in home entertainment that bring the highest level of sophistication and convenience,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “Through Google TV, LG has merged Google’s established Android operating system with LG’s proven 3D and Smart TV technologies, offering consumers a new and enthralling TV experience.”

LG’s Google TV’s most attractive feature is its ease of use, thanks to the combination of its Android-based user interface and the Magic Remote Qwerty designed by LG. LG’s Google TV’s user interface and main screen have been designed for convenient browsing and content selection. Multi-tasking is also possible, as the search, social networking and TV functions can be run simultaneously. The user interface can be accessed using the Magic Remote Qwerty which combine the user-friendly benefits of LG’s Magic Remote with a QWERTY keyboard.

Equipped with LG’s own CINEMA 3D technology, Google TV provides a home entertainment experience that is immersive, comfortable and convenient. Based on LG’s own Film Patterned Retarder (FPR) technology, CINEMA 3D glasses are battery-free, comfortable and lightweight. The glasses are also very affordable, making LG’s Google TV ideal for viewing by a large group of family and friends when used in 3D mode.

And with a single click of the remote, any 2D program or movie can be viewed in 3D, thanks to the built-in 2D to 3D conversion engine.

Alongside Google TV, LG will continue to advance its own Smart TV platform based on NetCast, which will be available in more than 60 percent of LG’s flat panel TVs scheduled for introduction over the coming year. With a growing collection of content and services, LG’s Smart TV platform will continue to provide consumers with a unique user experience.

The first demonstration of LG’s Google TV will take place at the LG Electronics Press Conference on January 9.

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LG TO UNVEIL NEXT-GENERATION SMART APPLIANCES AT CES, AIMS TO REDEFINE HOUSEWORK

With Upgraded Smart ThinQ™ Technology, New Home Energy Management System and

Device-to-Device Connectivity, LG’s Smart Appliances Ready to Lead Connected Lifestyles

SEOUL, Jan. 5, 2012 -– Showcasing its next generation of revolutionary smart appliances for 2012, LG Electronics (LG) is highlighting its upgraded Smart ThinQ™ technology and its new Home Energy Management System (HeMS) at the 2012 International CES^® in Las Vegas.

Together, Smart ThinQ™ and HeMS provide consumers with a more comfortable and convenient way to manage chores, as well as potentially big savings in energy use and electricity bills. At CES, visitors to the LG booth will also experience enhanced device-to-device connectivity across home appliances, Smart TVs, smartphones and PCs.

Also featured at CES are advanced new LG appliances designed to further complement the modern consumer lifestyle. These include a large-capacity, Blast Chillerequipped French-door refrigerator, which earned the CES 2012 “Best of Innovations” award, and a large and fast clothes washer, also honored with a 2012 CES Innovations Award.

“We first previewed our smart appliances at CES a year ago, and the lineup has evolved considerably since then,” said Moon-bum Shin, Executive Vice President and CEO of LG Electronics Home Appliance Company. “LG has not only upgraded individual technologies for each product, but has also greatly enhanced connectivity throughout the home. By creating new possibilities for chore management, such as allowing consumers to monitor washing machines through their TVs or smartphones, LG is enabling homeowners to rethink the concept of household chores.”

LG’s upgraded Smart ThinQ™ technology offers customized convenience and flexible ways to control energy use. At the center of the smart technologies is Smart Manager, which offers a complete food management system. With Smart Manager, consumers can use the refrigerator’s LCD panel or their smartphones to check what food is inside, where it’s located and when it will expire. For improved service, Smart Diagnosis™ enables the quick and convenient diagnosis or troubleshooting via smart devices.

Smart Access lets consumers access and monitor the operational status of appliances through smart devices, while with Smart Adapt, users can download new programs or software, providing all the benefits of LG’s latest developments without needing to buy a new product. Equally significant, LG smart appliances are Smart Grid-ready, meaning that once local utility companies begin offering Smart Grid-compatible, differentiated energy-rate time slots, consumers can re-adjust their function settings to take advantage of optimum energy rates every day.

This year, LG has taken advantage of its advances in smart technology to create a total home network with HeMS, another unique innovation being premiered at CES 2012. HeMS gives users access to the energy usage data of the smart appliances in the home via smartphone or PC¹. Customers can monitor their energy usage and the according energy costs by the hour, day, month or year. When needed, they can adjust the usage to reduce energy consumption and save money on electricity bills.

At CES, LG is demonstrating its latest smart refrigerator, smart washing machine, smart oven and smart robotic vacuum cleaner. In particular, the smart refrigerator and smart washing machine are being featured as the embodiments of LG’s most advanced smart technologies. And LG’s proprietary Core Technologies -– Linear Compressor, Inverter Direct Drive™, Infrared Grill and KOMPRESSOR^® –- help enhance performance, increase durability and enhance efficient energy usage in LG appliances.

Visitors will be able to see firsthand LG’s large-capacity French-door refrigerator equipped with the innovative Blast Chiller, which was awarded the coveted CES 2012 “Best of Innovations” Award. The Blast Chiller, an innovative quickchilling compartment for drinks, can cool a 12-ounce can of beer or soda in less than five minutes, perfect for those unexpected visits from friends or relatives.

LG has also brought the large-capacity, fast front-load washing machine, as well as its oven equipped with the unique Infrared Grill technology. LG’s dishwasher is also on display, boasting a powerful washing performance and more efficient water usage with TrueSteam™ technology.

Particularly adept at handling clothes that require special care such as suits and blouses, the LG Styler offers total clothing care management solution when combined with other LG products, such as LG’s washing machines. The Styler uses steam cycles to reduce everyday wrinkles and unpleasant odors. It also keeps clothes neat and fresh, using a selection of aromas that can be subtly infused into the stored clothing items. Simply, the Styler lets consumers maintain their wardrobe with a professional touch.

The HOM-BOT is LG’s advanced robotic vacuum cleaner, enabling easy and convenient automatic vacuuming at home. The Dual Eye Mapping feature uses smart navigation to allow for more fast and precise cleaning, while the low height of just 3.5 inches and a noise level of 50dB allow consumers to enjoy other activities while the robotic cleaner tends to the floor.
LG’s outstanding appliances are offered in an elegant sequence of the built-in LG Studio Series™, which include a large capacity 3-door refrigerator with the door-indoor feature and a built-in side-by-side refrigerator with a sophisticated design.

For more information and product images, please visit LG’s online press kit at www.LGnewsroom.com/CES2012 from January 9th.

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¹Wireless internet connection required and sold separately.

LG BRINGS NEW SUPER ULTRABOOK™ SERIES AND MORE INDUSTRY-LEADING 3D PRODUCTS TO CES 2012

Promo shot of the LG Ultrabook model Z330

LG Showcases Powerful Performance, Eye-catching Design and

Superior Display Qualities through Four New Notebooks and an All-in-One 3D PC

Seoul, Jan. 05, 2012 -– LG Electronics (LG) will showcase four new notebook models and an all-in-one PC at the Consumer Electronics Show (CES) 2012 in Las Vegas. LG’s brand new Super Ultrabook™ Series, the Z330 and the Z430, offer powerful performance and sleek design unseen in ordinary Ultrabooks, while the P535 and the A540 establish a new standard for 3D notebooks. Lastly, the V300 is the ideal 23-inch all-in-one PC for entertainment, thanks to its immersive 3D display and In-Plane Switching (IPS) -enabled wide viewing angle.

“At this year’s CES, LG will showcase products that are not only new, but also establish categories defining new standards for personal computing devices,” said J.J. Lee, Executive Vice President and Head of LG Electronics IT Business Unit. “Our new products feature a range of breakthrough technologies from LG, such as IPS display, glasses-free 3D and Super Speed Boot, that will noticeably elevate the personal computing experience. These technologies reflect our goal of satisfying various consumer demands, as well as our aggressive strategy for 2012.”
■ Z330: Super Ultrabook™ that Outshines Ordinary Ultrabooks
The Z330 is the most compact product in LG’s newest Super Ultrabook™ Series, boasting vastly superior features above and beyond Intel’s Ultrabook™ requirements, while remaining attractive in both performance and portability.
In terms of performance, LG’s proprietary Super Speed Boot technology enables rapid booting, roughly three times faster than other 13-inch notebooks in the market. Powered by the second generation Intel® CoreTM i7 processor, the Z330 requires less than 10 seconds to complete booting, while it requires a mere two seconds to recover from stand-by mode.
Equally important, the Z330 is equipped with the latest SATA3 Solid State Drive (SSD) , which is more than 11 times faster than an ordinary hard drive.

The Z330 is also unrivalled in terms of compactness and portability, thanks to its Super Compact Clutch design which reduces the width of the bezel to minimal levels. In turn, the Z330 exhibits a 13.3-inch HD display on a chassis whose size is equivalent to 12-inch notebooks. The Z330 boasts uniform slimness of 14.7mm throughout, not just at its thinnest edge. The Z330 is also extremely light, weighing a mere 1.21 kg, making it lighter than most competing Ultrabooks in this class. Such attractive dimensions and weight are surrounded by a metallic cover with a gyro-brush line finish, completing the Z330’s urban, chic look.
■ Z430: Ultimate Compactness and Performance in a 14-inch Super Ultrabook™
The Z430 is a 14-inch notebook of the Super Ultrabook™ Series, which boasts powerful performance in a sleek, compact chassis. Powered by the Intel® Core i7 processor and equipped with SSD and HDD, the Z430 offers Super Speed Boot with 12 seconds booting time and arge storage capacity of up to 500GB. Such powerful features are packed into a superbly thin 19.9 mm thin chassis. The Z430 is the most compact 14-inch notebook available in the market, as its slim bezel enables the notebook to employ a 14-inch display panel in a chassis ordinarily used for 13-inch notebooks. The 1.50 kg Super Ultrabook’s design is completed by its modern, chic exterior that combines a metallic cover with a gyro-brush line finish.
■ P535: Superior 3D Capabilities in a Lightweight, Slim Notebook
A CINEMA 3D notebook designed to please style-conscious consumers looking for a comprehensive entertainment experience, the P535 builds on the sophisticated slim design philosophy of LG’s P-Series notebooks. The 15.6-inch super-slim LED backlight display contributes to the thinness of the P535’s 24.1mm chassis and its weight of 2.2 kg, making the P535 up to 24 percent slimmer and 27 percent lighter than the closest competing 15-inch 3D notebooks. Such a slim body allows the P535’s 15.6-inch display to be placed in a chassis normally reserved for 14-inch notebooks.

The P535 is as powerful as it is stylish. Powered by the second generation Intel® Core™ i7 processor and NVIDIA’s latest GeForce GT 630M graphics card, the P535 boasts unbeatable performance, along with a wide display panel that exhibits superior CINEMA 3D capabilities.
■ A540: Glasses-Free 3D Entertainment with Enhanced 4.1 Channel Sounds
Powered by the second generation Intel® Core i7 processor with quad-core processors, the A540 offers consumers a full package of 3D entertainment through its glasses-free 3D display panel, the SRS premium sound effect and the 4.1 channel 3D sound. Thanks to its revolutionary CINEMA 3D display technology, movie fans can enjoy sharp, immersive 3D content on the A540’s 15.6-inch Full HD LED backlight display without eye fatigue. The NVIDIA^® GT555M graphics card adds significant horsepower when watching HD movies, playing games or editing videos. The A540 comes with a 3D editing program that allows users to personalize their 3D images and videos.
■ LG V300: LG’s First All-in-One PC with Top-Line Display Technology
Initially unveiled in 2011 with the second generation Intel® CoreTM i7 processor, the V300 is LG’s first-ever all-in-one PC featuring Film Patterned Retarder (FPR) 3D technology and an IPS display. FPR technology enables the V300 to offer the most vivid, immersive full HD 3D viewing experience on a 23-inch Full HD display without any eye fatigue. Meanwhile, the employment of an IPS display significantly widens the viewing angle to 178 degrees and also allows users to enjoy multimedia content with superior picture quality. Unlike competing all-in-one PCs with a dual camera touch sensor, the V300 is equipped with a triple camera system that offers a superior multi-touch experience.

LG will be launching the Super Ultrabook™ Series and the new 3D notebook models worldwide during the first quarter of 2012.

※ Specifications subject to change without notice and may vary from those shown in different regions and countries.
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LG‘S NEW HOME THEATER SYSTEMS TO DISRUPT HOME ENTERTAINMENT LIKE NEVER BEFORE

LG Takes Aim at Audio Visual Market by Integrating
3D Sound and Smart TV Technologies into HTS

SEOUL, Jan. 4, 2012 –- LG Electronics is introducing four new home theater systems at this year’s Consumer Electronics Show (CES) equipped with LG’s latest 3D sound technology. By combining its 3D Home Theater Systems with the company’s popular CINEMA 3D Smart TVs, LG aims to solidify its position as the leader in 3D home entertainment.

The synergy between LG’s CINEMA 3D Smart TV and CINEMA 3D SOUND HOME THEATER products will be apparent in retail outlets, where they will be displayed paired together. Of the four new 3D SOUND HOME THEATER models scheduled for launch during the first half of 2012, the BH9420PW will be the first to be unveiled at CES 2012.

“Whether it’s TVs or audio systems, LG continues to offer the most immersive 3D home entertainment experience possible,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “Our CINEMA 3D Smart TVs will now be accompanied by a wider variety of CINEMA 3D SOUND HOME THEATER products that offer consumers a complete 3D experience and further strengthen LG’s leadership in 3D.”

The BH9420PW incorporates LG’s very own 3D Sound Zooming technology, which constantly synchronizes sound output with the location and movement of the on-screen 3D images on a CINEMA 3D Smart TV. In turn, 3D Sound Zooming plunges the viewer into the middle of the action, as the events that unfold on their 3D TVs immerse and surround the viewers as both images and sound in real 3D. 3D Sound Zooming is capable of generating variety of depth in sound based on a complex algorithm that analyzes the varying depth of numerous on-screen objects displayed on the 3D TV.

Such immersive 3D sound quality is enhanced further by the BH9420PW’s 9.1 speaker system, which adds four Upright 3D Speakers to the 5.1 channels of a conventional home theater system. The four Upright 3D Speakers pump sound upward, ensuring that the vertical space is completely filled with sound. Meanwhile, a 360º Reflector inside each of the Upright 3D Speakers reflects sound in all directions, creating acoustics as rich as those in a concert hall.

Moreover, by applying LG’s unique 3D effect DSP algorithm, the Sound Field Expansion technology further expands the horizontal sound field, and works in harmony with the Upright 3D Speakers to create a truly immersive, 360º sound experience. Additionally, the audio “sweet spot” is further extended so viewers always feel as if they are right in the middle of the action, regardless of their location in a living room.

In order to provide viewers with a wide range of 3D experiences, the BH9420PW is equipped with a Smart TV function. In turn, any ordinary 3D TV can have access to LG’s Smart TV ecosystem, which is composed of a growing variety and quantity of 3D content through various premium content services and apps, such as LG’s 3D Zone.

The BH9420PW will hit stores in March 2012.

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LG RECOGNIZED FOR ENVIRONMENTAL RESPONSIBILITY IN AIR CONDITIONERS

LG Named Best Supplier for Energy Efficient VFR AC System

SEOUL, Jan. 3, 2012 -– LG Electronics (LG) was recently named the Best Product Supplier of the Year at the 2011 Big Project and BGreen Awards in Dubai, the only air conditioner manufacturer to be recognized at the event. One of the most prestigious industry awards, the Big Project and BGreen Awards recognize best practice in corporate responsibility. LG received the honor for the performance of its newest VRF (Variable Refrigerant Flow) air conditioning system, the Multi V III.

“We are very honored to have received this prestigious award from Big Project and BGreen,” said Hwan-yong Noh, President and CEO of LG Electronics’ Air Conditioning and Energy Solution Company. “We have invested significant resources in making our air conditioner products not only great performers, but also clean and environmentally responsible products. Being recognized by industry leaders for our efforts is very gratifying.”

The Multi V III’s reputation has been enabled in part by LG’s own lifecycle analysis (LCA) program, which pursues reductions in the company’s overall carbon footprint. For such efforts, LG earlier received the Carbon Free Certification from Carbonfund.org for the first time in the HVAC industry. Furthermore, the Multi V III is equipped with LG’s unique Inverter Technology, which enables the air conditioner to deliver a coefficient of performance (COP) level of 4.58, one of the highest COP in the industry. This means that the Multi V III emits less CO₂ compared to any other air conditioner available today.

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WORLD’S LARGEST OLED TV FROM LG OFFERS MORE REALISTIC COLORS, BRIGHTER PICTURE, FASTER SPEED

LG Unveils Much Anticipated 55-inch OLED TV for First Time at CES 2012

SEOUL, Jan. 2, 2012 –- LG Electronics (LG) will present the future of TV technology at the Consumer Electronics Show (CES) in Las Vegas with the unveiling of the world’s largest OLED TV with a display size of 55 inches. By incorporating the company’s 4-Color Pixels and Color Refiner features with LG Display’s advanced OLED (organic light-emitting diode) panels, LG OLED TV generates the most natural colors of any TV set at a much lower price point than could have been achieved using the standard manufacturing process.

“Working closely with LG Display, we have a product which not only delivers on all the advantages of OLED over LCD but at a significantly lower cost than what could be achieved using existing OLED manufacturing technologies,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “OLED is clearly the future of home TV entertainment and LG is very focused on making this exciting technology as easy as possible for consumers to embrace.”

What sets LG’s TV picture apart from other OLED TVs is 4-Color Pixels and Color Refiner which work together to generate natural and accurate colors that are sharp and consistent. The 4-Color Pixels feature allows for more accurate color depiction by using a set of four colors (red, green blue and white) in comparison to the RGB setup used by other OLED TV manufacturers. Color Refiner ensures consistency in colors from a wider viewing angle via an LG algorithm which improves and refines hues and tones. This is in contrast to other OLED TVs which often exhibit drastic changes in hues from different viewing angles and abnormal color gamut.

Boasting an infinite contrast ratio, LG’s OLED TV exhibits vivid colors and the smallest details regardless of the overall luminance of the on-screen image. In turn, colors and details throughout an entire image are preserved with utmost clarity and sharpness, even when displaying scenes with dark lighting. Such color capabilities are technically impossible with LED and LCD display panels. And at 1,000 times faster than LED/LCD displays, LG’s OLED TV shows crystal clear motion without any blurring or bleeding.

And LG’s OLED TV is as aesthetically pleasing as it is technologically sophisticated. LG’s Slim and Narrow Bezel design gives the TV a sleek, minimal look and at only 4 mm thin and a mere 7.5 kg, LG’s OLED TV practically blends into the wall.

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LG’S 3D UD TV PRESENTS IDEAL COMBINATION OF IMMERSIVE 3D WITH UNRIVALED DISPLAY QUALITY

With Industry-Best 3D Technology and Ultra Definition Display,
LG’s 3D UD TV Raises the Bar for 3D Experience in the Home

SEOUL, Dec. 29, 2011 -– LG Electronics (LG) will unveil the world’s largest 3D Ultra Definition (UD) TV at the Consumer Electronics Show (CES) in Las Vegas. By combining LG’s industry-leading 3D technology and Smart TV function with UD display technology, the 84-inch TV breaks new ground in immersive 3D home entertainment.

“LG is pushing the limits of home entertainment innovation with this 3D UD TV,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “We are bringing together all our Smart TV and 3D knowledge in the 3D UD TV in order to demonstrate to the CES audience that LG is committed to being the world’s leading brand for immersive home entertainment in 2012 and beyond.”

LG’s 3D UD TV boasts superb picture quality with 8 million pixels, four times the resolution clarity (3840×2160) of existing Full HD TV panels. Combined with LG’s Slim and Narrow Bezel Design, the 3D UD TV provides the most convincing 3D viewing experience currently available outside of a movie theater. What’s more, 3D Depth Control allows users to customize their viewing experience by controlling the 3D effect while 3D Sound Zooming provides users with 3D sound that rivals the output of all but the best home theater systems.

Via the superior display panel, users can access LG’s Smart TV ecosystem, which comprises over 1,200 apps and gives users access to a growing range of premium content services such as the 3D Zone where viewers can select from a wealth of 3D movies. The imbedded 2D to 3D conversion engine expands the availability of 3D content to limitless levels. Users can easily browse and navigate the Smart TV ecosystem using LG’s new, ergonomically-designed Magic Remote which now recognizes four different types of command input: Voice Recognition, Wheel, Magic Gesture and Point.

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PRADA PHONE BY LG 3.0 BEGINS WORLDWIDE ROLLOUT

Front and rear views of PRADA phone by LG 3.0

Much Awaited Designer Smartphone Arrives in
South Korea Today, Europe and Asia in January

SEOUL, 28 Dec. 2011 — LG Electronics (LG) made its highly anticipated PRADA phone by LG 3.0 available to the public today in South Korea. The phone is now available to Korean customers and scheduled for the release in most European countries and other parts of Asia in January.
The phone, its existence announced only last month in Seoul during the joint signing ceremony, was unveiled for the first time at a showcase event in London two weeks ago. The stylish new device has been attracting significant attention for being the only smartphone with premium branding on the market currently.
The PRADA phone by LG 3.0 is the third handset from the PRADA and LG collaboration following the highly
successful PRADA phone by LG 1.0 and 2.0 phones. The latest offering continues in the same tradition combining PRADA’s trademark chic simplicity with LG’s leading technology, including one of the brightest 800-nit NOVA display and a PRADA themed UI for truly unique mobile experience.
Following PRADA’s renowned design philosophy, the handset features a full glossy touchscreen on the front and PRADA’s signature Saffiano pattern on the back. Impressively thin at only 8.5mm, minimal hardkeys and a classic black finish complete the phone’s sleek look.
With 1.0GHz Dual-Core/Dual Channel architecture, the PRADA phone by LG 3.0 is as effective as it is stylish. The phone runs on Android Gingerbread OS with an update to Android Ice Cream Sandwich scheduled for the second quarter of 2012.
For more details on this unique collaboration, please visit the official site of PRADA Phone by LG 3.0 at
www.pradaphonebylg3.com.
Key Specs:
o Operating System: Android 2.3 Gingerbread
o Memory: User 8GB maximum (varies depending on carrier requirements)
o Display Size: 4.3 inches
o Resolution: WVGA (800 x 480)
o Display Brightness: 800 nit
o Camera: 8MP
o Processor: 1.0GHz Dual-Core / Dual Channel
o Battery: 1540mAh

HISTORY OF PRADA-LG COLLABORATION
The collaboration between PRADA and LG, which began in 2006 and resulted in two premium phones being introduced in 2007 and 2008, focuses on key elements within the smartphone, including software and user interface down to its design and packaging.
The PRADA phone by LG 1.0, a pioneer in the fashion-house mobile phone space, was an unqualified success, selling over one million units. This premium handset combined high-end technology with a design embodying superior style. As evidence of its place in design history, the PRADA phone by LG 1.0 is part of the permanent collection in New York City’s Museum of Modern Art (MoMA) and the Museum of Contemporary Art (MOCA) in Shanghai.
The PRADA phones by LG were revolutionary in the technology they offered to users. The PRADA phone by LG 1.0 was the world’s first touchscreen mobile phone, and the 2.0 provided an innovative mobile experience through its unique watch with Link technology, which allowed for easy access to caller ID, SMS text messages, call history, call block and two-way alarm notification.

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LG UNVEILS NEW SMART TV FEATURES FOR 2012 FOCUSING ON RICH CONTENT AND EASE OF USE

Now With Over 1,200 Apps and New Magic Remote, LG’s Smart TV
Significantly Upgrades User Experience and Convenience

SEOUL, Dec. 27, 2011 –- LG Electronics (LG) will unveil its newest Smart TV features at the Consumer Electronics Show (CES) in Las Vegas next month. Imbedded in the new CINEMA 3D Smart TV lineup for 2012, LG is aiming to provide CINEMA 3D Smart TV owners with the most comprehensive yet easy-to-use home entertainment experience possible, as evidenced by the over 1,200 apps, growing quantity of premium content services and the new Magic Remote.

“Even thought the Smart TV market is in its infancy, LG is constantly introducing new features and upgrading existing ones in order to deliver the richest, most convenient Smart TV experience in the market today,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “The features and functionality we’ll be introducing in 2012 are, I believe, second to none when it comes to showing consumers how a Smart TV can improve their TV viewing experience.”

LG’s Smart TV ecosystem has experienced enormous growth over the past year, having launched over 1,200 Smart TV apps. In addition to access to more movies and TV programs, user can access social networking services (SNS) on their LG Smart TVs, make donations to charities and even browse famous art collections.

LG’s 3D Zone offers a growing collection of 3D movies and TV shows, while existing 2D movies can be converted to 3D via LG’s enhanced 3D conversion engine. Due to the use of Film Patterned Retarder (FPR) technology, LG’s 3D glasses are battery-free, lightweight and inexpensive, making them ideal for watching 3D content in large groups and comfortably for longer periods of time.

And even though LG’s Smart TV ecosystem is growing in features and choices, using the TV is simpler than ever, thanks to the new Magic Remote. The new Voice Recognition mode lets users enter text — such as search terms — by making voice commands. Wheel enables users to swiftly scroll up and down various menus and apps, allowing for quicker selections. Magic Gesture makes it possible to communicate physical movements as commands. And lastly, Pointing lets users make on-screen selections quickly and easily without having to scroll or push direction keys repeatedly.

The new CINEMA 3D Smart TVs offer a variety of connectivity features. The newest among them is Intel’s Wireless Display (WiDi) technology, which enables easy and quick connection between TVs and PCs without the need for cables or Internet access. Through Smart Share Plus, users can access content stored on external devices such as PCs, tablets and smartphones. Smart Share Plus also offers the Screen Share function which streams TV content to external viewing devices using a Wi-Fi connection.

The quantity of content is further expanded through premium content services available through the Smart TV function. While content availability constantly grows, they remain easy to access, thanks to the upgraded Home Dashboard, which allows for quick browsing. And the shortcuts displayed on the Home Dashboard can be customized, giving users the option to handpick their favorite content and apps for instant access.

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LG UNVEILS STYLISH NEW 3D GLASSES FOR 2012

New CINEMA 3D TV Glasses Will Convince More Consumers
That 3D Doesn’t Have to Be Uncomfortable or Ugly

SEOUL, Dec. 26, 2011 -– LG Electronics (LG) announced today that its newest collection of 3D glasses, including a pair designed by renowned eyewear designer Alain Mikli, will be introduced in the first quarter of 2012. The new 3D glasses — the F310, the clip-on F320 and the Alain Mikli F360 — are lighter and more comfortable to wear while upgraded design features such as curved lenses and clean frame structure have transitioned 3D glasses from burdensome requirements to stylish fashion accessories.

“Compared to active shutter glasses, LG’s 3D glasses are far more comfortable to wear and much more affordable, making it possible for large groups and entire families to watch 3D programs and movies together,” said Havis Kwon, President and CEO of the LG Home Entertainment Company. “LG is addressing two of the biggest barriers to 3D acceptance head-on and we’re confident consumers will react favorably to our strategy in the coming year.”

The F310 is characterized by a distinctive design that combines soft lines within a slim frame. Unlike many previous 3D glasses, the lenses have been curved to better accommodate the shape of the wearer’s face, as well as to improve the overall CINEMA 3D viewing experience. The F310 weighs a mere 13.5 grams, making it 20 percent lighter than LG’s previous design.

Another new item for 2012 includes the clip-on F320. Clip-on 3D glasses are unique to 3D TVs based on Film Patterned Retarder (FPR) technology, which is at the heart of CINEMA 3D TV. Compared to the previous generation clip-on 3D glasses, the F320 weighs 25 percent less at 5.5 grams.

Developed in collaboration with Alain Mikli, the F360’s half-rim frame design is sportier and only weighs 16 grams. The lenses of the F360 have been curved and cover most of the wearer’s face, deepening the immersive CINEMA 3D experience. The stylish F360, as well as all 3D glasses from LG, can also worn in theaters showing 3D movies since both CINEMA 3D and theaters utilize the same FPR and RealD technologies.

LG’s share of the global 3D TV market increased from 7.6 percent during the first quarter of 2011 to 14 percent by September. FPR’s unobtrusive technology played a key role in the company’s success in 3D TVs, as uncomfortable and expensive glasses have been identified in numerous studies as being the number one reason consumers have been reluctant to adopt 3D in the home.

LG plans to continue the success it saw this year by sponsoring a series of 3D film and gaming events in 2012 in order to introduce the CINEMA 3D experience to thousands of participants and visitors.

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NEW LINEUP OF MONITORS FROM LG TAKES FULL ADVANTAGE OF IPS

With Industry-Leading 3D Technology and IPS Display Panel,
LG Introduces State-of-the-Art IPS Monitors at CES 2012

SEOUL, Dec. 22, 2011 –- LG Electronics (LG) will unveil its 2012 IPS monitor lineup at the Consumer Electronics Show (CES) in Las Vegas next month. LG’s new IPS monitors will provide consumers with the most optimal 3D viewing solution, offering immersive 3D viewing with higher resolutions from wider viewing angles. The new IPS monitors are divided into the DM92, DM82 and DM52 series, in addition to the D43 3D monitor.

“The quality and technological superiority of LG’s 3D display products are second to none, according to the findings of internationally renowned research organizations and respected media outlets,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “The 2011 IPS monitor lineup shows LG’s commitment to further build upon on this reputation and technological prowess in order to provide consumers with the most immersive home entertainment experience possible.”

The DM92 series showcases a premium design by employing the slim bezel of LG’s technology- and design-driven CINEMA SCREEN whose aesthetic superiority is accompanied by the lustrous chrome stand. Through the monitor TV’s attractive 27-inch display, users can access files on their PC, play games or simply kick back and watch their favorite TV shows. The DM92 series is also optimized for enjoying exciting 3D content. By incorporating an IPS panel, the DM92 series enables greater depth, consistent color and brightness at wider viewing angles compared with conventional 3D displays.

The 23-inch DM82 series exhibits a chic and futuristic design, employing a metallic neck supported by a square, slim base. The 3D display quality is among the industry’s best, with superior color tone from any viewing angle. The beautiful images are accompanied by 7-watt built-in speakers, enabling the DM82 to function as a comprehensive entertainment centerpiece.

The 27- and 23-inch DM52 series offers versatility and efficiency in a flexible package. Combining immersive 3D with IPS, the DM52 series comes equipped with a range of connectivity features, such as HDMI and USB, for content-sharing with external devices.

Optimized for 3D, LG’s D43 monitor offers a host of new technologies and features. The monitor ensures bright 3D images as well as SUPER Resolution and vivid colors through the 3D effect mode. The D43 easily converts 2D content into 3D without any additional software. A 3D hot key enables users to easily adjust and control the depth of 3D images.

LG’s new 2012 IPS monitor lineup will be available globally starting February 2012.

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LG CELEBRATES INNOVATIVE VACUUM CLEANER WITH CONTEST TO IDENTIFY NEXT AD CAMPAIGN

LG Engages Customers Around the World to be a Creative
“Man Man” for Unique Product that Defies Easy Description

SEOUL, Dec. 20, 2011 –- LG Electronics (LG) is kicking-off a global video and storyboard competition to celebrate the launch of the KOMPRESSOR FOLLOW ME^TM, the world’s first vacuum cleaner that automatically follows the user while vacuuming.
Participants are asked to submit a video or a storyboard that most creatively addresses the question, “What if the things that make your life easy were always with you?” Winners will have the opportunity to have their ideas used in advertising campaigns for the KOMPRESSOR FOLLOW ME^TM next year or submitted to Cannes Lions, the most prestigious award competition for marketing and advertising ideas. Cash prizes totaling EUR 20,000 — the most of any competition currently featured on contest hosting website eYeka (www.eyeka.com) – will be given away.
“We are always eager to hear our customers’ ideas for LG’s newest products and this is simply our way of rewarding them for their loyalty,” said Moon-bum Shin, Executive Vice President and CEO of the LG Home Appliance Company. “That said, this is such a unique and different product that it really seemed like a shame to limit the marketing ideas to just internal staff.”
Those interested in participating in the contest should submit their entries by January 24, 2012 through eYeka. The website supports English, French, Russian and Korean languages. Initially, eight entries will be nominated by judges comprised of LG representatives and advertisement professionals, after which time the general public will select the four finalists through online voting at the contest’s Facebook page (www.facebook.com/theLGstory). Winners will be announced at the end of February.
Introduced in Korea in September, the KOMPRESSOR FOLLOW ME™ will be available in Russia, Iran, Australia, France, Italy and Spain early 2012 with other markets to follow.
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LG’S NEW MAGIC REMOTE ADDS INNOVATIVE FUNCTIONS TO ENHANCE CINEMA 3D SMART TV EXPERIENCE

With Four Control Functions, Improved Magic Remote
Upgrades CINEMA 3D Smart TV User Experience

SEOUL, Dec. 20, 2011 -– LG Electronics (LG) unveiled a new remote control for its CINEMA 3D Smart TVs, the Magic Remote. The new remote control maximizes user convenience with a new set of additional functions, namely Voice Recognition, Wheel, Magic Gesture and Pointing.

“LG has been striving to constantly improve the comfort and convenience with which our customers use the CINEMA 3D Smart TVs,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “The new Magic Remote is our latest example, incorporating new functions that will make it easier for users to approach and use the CINEMA 3D Smart TVs, particularly our Smart TV function which now has over 1,000 apps and a growing abundance of premium content.”

The Magic Remote’s most obvious difference with conventional remote controls is that push-buttons constitute merely one dimension of the intuitive user experience. By implementing voice recognition technology into Magic Remote, users can enter text – such as search terms -– with voice commands, speeding up the overall Smart TV browsing experience.

The Wheel located at the center of the Magic Remote enables users to swiftly scroll up and down various menus and apps, allowing users to make quicker selections. Meanwhile, the Pointing function (formerly known as Point and Click) allows users to simply point the Magic Remote toward the TV screen and drag the on-screen cursor to make selections. Through Pointing, users can also navigate through LG’s Smart TV ecosystem without having to use multiple buttons and arrow keys. Additionally, physical Magic Gestures can be inputted as commands, enabling users to control CINEMA 3D Smart TVs with simple arm or wrist movements.

In addition to the four control functions, the Magic Remote also offers the 3D button, which undertakes 2D to 3D conversion with a single click of the button. Due to its arched ergonomic design, the new Magic Remote is easier to grip and hold onto, allowing for a more comfortable CINEMA 3D Smart TV experience.

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PRADA AND LG CREATE A STATEMENT IN STYLE

Five different home screen designs displayed on five PRADA phones by LG 3.0

The PRADA and LG partnership launches the PRADA phone by LG 3.0
combining the ultimate in form and function

London, 14 December 2011: With a heritage of producing handsets that combine the best in style and substance, PRADA and LG today unveiled the partnership’s latest must-have smartphone, the PRADA phone by LG 3.0. This highly anticipated handset is the third phone to come from the collaboration and represents a key design venture for both companies.
The PRADA phone by LG 3.0 combines PRADA’s distinctive style with LG’s innovative technology, including one of the biggest and brightest screens in the world with 4.3-inch and 800-nit screen.
Styled with PRADA’s clean and sharp design philosophy, the handset features a full glossy touchscreen to the front and PRADA’s signature Saffiano pattern to the back, all finished in classic black. With every detail designed for chic simplicity, this handset also boasts LG’s signature Floating Mass Technology, optically enhancing the thinness of its already impressive 8.5mm depth, with minimal hardkeys completing the sleek simple finish.
As effective as it is striking, the PRADA phone by LG 3.0 boasts a 1.0GHz Dual-Core/Dual-Channel architecture for high-speed performance, and dual-band wi-fi for high-speed surfing on the go.

The smartphone’s sleek design is also reflected once switched on. The PRADA phone by LG 3.0 offers a specially created user interface featuring a unique black, grey and white menu and icons. Through this interface users can enjoy all the latest benefits of Android’s Gingerbread OS, with a future scheduled upgrade to Android’s Ice Cream Sandwich.
This unique user interface experience can be enjoyed on the device’s 800-nit, 4.3-inch NOVA High Brightness Display, allowing users to view all their favorite photos and content even in direct sunlight. Plus with an 8MP camera and up to 8GB of user memory, all Life’s Good moments can be captured and enjoyed in high quality.
To complement the handset, users will have access to a full line of PRADA phone accessories such as a PRADA branded cradle and Bluetooth ear set. Users can also carry their PRADA phone by LG 3.0 in a range of stylish pouches.
Key Specs:
o Operating System: Android Gingerbread
o Memory: User 8GB
o Size: 4.3”
o Resolution: WVGA (800 x 480)
o NOVA Display: 800 nit
o Camera: 8MP
o 1.0GHz Dual-Core/ Dual Channel Processor
o Battery 1540mAh

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LG Newsroom