LG CELEBRATES INNOVATIVE VACUUM CLEANER WITH CONTEST TO IDENTIFY NEXT AD CAMPAIGN

LG Engages Customers Around the World to be a Creative
“Man Man” for Unique Product that Defies Easy Description

SEOUL, Dec. 20, 2011 –- LG Electronics (LG) is kicking-off a global video and storyboard competition to celebrate the launch of the KOMPRESSOR FOLLOW ME^TM, the world’s first vacuum cleaner that automatically follows the user while vacuuming.
Participants are asked to submit a video or a storyboard that most creatively addresses the question, “What if the things that make your life easy were always with you?” Winners will have the opportunity to have their ideas used in advertising campaigns for the KOMPRESSOR FOLLOW ME^TM next year or submitted to Cannes Lions, the most prestigious award competition for marketing and advertising ideas. Cash prizes totaling EUR 20,000 — the most of any competition currently featured on contest hosting website eYeka (www.eyeka.com) – will be given away.
“We are always eager to hear our customers’ ideas for LG’s newest products and this is simply our way of rewarding them for their loyalty,” said Moon-bum Shin, Executive Vice President and CEO of the LG Home Appliance Company. “That said, this is such a unique and different product that it really seemed like a shame to limit the marketing ideas to just internal staff.”
Those interested in participating in the contest should submit their entries by January 24, 2012 through eYeka. The website supports English, French, Russian and Korean languages. Initially, eight entries will be nominated by judges comprised of LG representatives and advertisement professionals, after which time the general public will select the four finalists through online voting at the contest’s Facebook page (www.facebook.com/theLGstory). Winners will be announced at the end of February.
Introduced in Korea in September, the KOMPRESSOR FOLLOW ME™ will be available in Russia, Iran, Australia, France, Italy and Spain early 2012 with other markets to follow.
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LG’S NEW MAGIC REMOTE ADDS INNOVATIVE FUNCTIONS TO ENHANCE CINEMA 3D SMART TV EXPERIENCE

With Four Control Functions, Improved Magic Remote
Upgrades CINEMA 3D Smart TV User Experience

SEOUL, Dec. 20, 2011 -– LG Electronics (LG) unveiled a new remote control for its CINEMA 3D Smart TVs, the Magic Remote. The new remote control maximizes user convenience with a new set of additional functions, namely Voice Recognition, Wheel, Magic Gesture and Pointing.

“LG has been striving to constantly improve the comfort and convenience with which our customers use the CINEMA 3D Smart TVs,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “The new Magic Remote is our latest example, incorporating new functions that will make it easier for users to approach and use the CINEMA 3D Smart TVs, particularly our Smart TV function which now has over 1,000 apps and a growing abundance of premium content.”

The Magic Remote’s most obvious difference with conventional remote controls is that push-buttons constitute merely one dimension of the intuitive user experience. By implementing voice recognition technology into Magic Remote, users can enter text – such as search terms -– with voice commands, speeding up the overall Smart TV browsing experience.

The Wheel located at the center of the Magic Remote enables users to swiftly scroll up and down various menus and apps, allowing users to make quicker selections. Meanwhile, the Pointing function (formerly known as Point and Click) allows users to simply point the Magic Remote toward the TV screen and drag the on-screen cursor to make selections. Through Pointing, users can also navigate through LG’s Smart TV ecosystem without having to use multiple buttons and arrow keys. Additionally, physical Magic Gestures can be inputted as commands, enabling users to control CINEMA 3D Smart TVs with simple arm or wrist movements.

In addition to the four control functions, the Magic Remote also offers the 3D button, which undertakes 2D to 3D conversion with a single click of the button. Due to its arched ergonomic design, the new Magic Remote is easier to grip and hold onto, allowing for a more comfortable CINEMA 3D Smart TV experience.

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PRADA AND LG CREATE A STATEMENT IN STYLE

Five different home screen designs displayed on five PRADA phones by LG 3.0

The PRADA and LG partnership launches the PRADA phone by LG 3.0
combining the ultimate in form and function

London, 14 December 2011: With a heritage of producing handsets that combine the best in style and substance, PRADA and LG today unveiled the partnership’s latest must-have smartphone, the PRADA phone by LG 3.0. This highly anticipated handset is the third phone to come from the collaboration and represents a key design venture for both companies.
The PRADA phone by LG 3.0 combines PRADA’s distinctive style with LG’s innovative technology, including one of the biggest and brightest screens in the world with 4.3-inch and 800-nit screen.
Styled with PRADA’s clean and sharp design philosophy, the handset features a full glossy touchscreen to the front and PRADA’s signature Saffiano pattern to the back, all finished in classic black. With every detail designed for chic simplicity, this handset also boasts LG’s signature Floating Mass Technology, optically enhancing the thinness of its already impressive 8.5mm depth, with minimal hardkeys completing the sleek simple finish.
As effective as it is striking, the PRADA phone by LG 3.0 boasts a 1.0GHz Dual-Core/Dual-Channel architecture for high-speed performance, and dual-band wi-fi for high-speed surfing on the go.

The smartphone’s sleek design is also reflected once switched on. The PRADA phone by LG 3.0 offers a specially created user interface featuring a unique black, grey and white menu and icons. Through this interface users can enjoy all the latest benefits of Android’s Gingerbread OS, with a future scheduled upgrade to Android’s Ice Cream Sandwich.
This unique user interface experience can be enjoyed on the device’s 800-nit, 4.3-inch NOVA High Brightness Display, allowing users to view all their favorite photos and content even in direct sunlight. Plus with an 8MP camera and up to 8GB of user memory, all Life’s Good moments can be captured and enjoyed in high quality.
To complement the handset, users will have access to a full line of PRADA phone accessories such as a PRADA branded cradle and Bluetooth ear set. Users can also carry their PRADA phone by LG 3.0 in a range of stylish pouches.
Key Specs:
o Operating System: Android Gingerbread
o Memory: User 8GB
o Size: 4.3”
o Resolution: WVGA (800 x 480)
o NOVA Display: 800 nit
o Camera: 8MP
o 1.0GHz Dual-Core/ Dual Channel Processor
o Battery 1540mAh

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LG AND INTEL SIGN STRATEGIC ALLIANCE FOR INTEL WIRELESS DISPLAY (WiDi) TECHNOLOGY

LG and Intel Collaborate on Intel WiDi to Enhance Content
Accessibility of CINEMA 3D Smart TVs

SEOUL, Dec. 15, 2011 – LG Electronics (LG) and Intel entered into a strategic alliance to adopt and jointly promote Intel^® Wireless Display (WiDi) technology. Intel WiDi will be embedded into next year’s LG CINEMA 3D Smart TVs, making them the first in the TV industry to feature Intel WiDi technology. Intel WiDi is a wireless connectivity interface which allows for instant, high-definition viewing of content stored in notebooks and other external mobile devices on large screen TVs, projectors or monitors.

“Through this strategic alliance, CINEMA 3D Smart TV users will be able to access a wider variety of content in a more convenient manner,” said Seog-ho Ro, Senior Vice President of LG Home Entertainment Company’s TV Business Unit. “Intel WiDi will be one of several features that will enhance the user convenience of our CINEMA 3D Smart TVs, further differentiating our products from the competition.”

“Intel is planning to expand Intel WiDi technology to various devices to provide consumers the seamless, smarter usage experience,” said Hee-Sung Lee, Country Manager of Intel Korea. “Through this collaboration with LG Electronics, LG CINEMA 3D Smart TV users could also benefit from Intel^® WiDi without the need to purchase an external adapter.”

Intel WiDi not only enables sharing of stored content, it also transfers onto CINEMA 3D Smart TVs, projectors and monitors a spectrum of online contents –- such as YouTube videos and streaming TV shows from broadcast websites -– that are accessible through notebooks and other mobile devices. Users can view such contents through the expansive and immersive high-definition CINEMA 3D display.

Like wired connectivity standards, such as HDMI and USB cables, Intel WiDi does not require an active wireless internet or Wi-Fi connection to transfer content between external mobile devices and CINEMA 3D Smart TVs. Intel WiDi establishes a direct connection between the Wi-Fi chips embedded in the external mobile devices and the CINEMA 3D Smart TVs.

Furthermore, Intel WiDi does not tie down the mobile device during real-time content sharing. Users may perform other tasks on their notebooks and tablet PCs while simultaneously streaming content to a CINEMA 3D Smart TV, projector or monitor.

LG and Intel would undertake co-marketing activities and Intel WiDi-enabled LG CINEMA 3D products will be on display at the Consumer Electronics Show (CES) next month in Las Vegas.

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LG INTRODUCES WORLD’S FIRST HD LTE SMARTPHONE TO JAPAN

A woman in traditional Japanese clothing holds up LG Optimus LTE and shows its front view, while two LG Optimus LTEs showing front and rear views are displayed in front of her

LG’s Global Device Now Available in Three of the World’s Biggest LTE Markets

SEOUL, Dec. 14, 2011 –- Following launches in North America and Korea, LG Electronics (LG) today introduced its Optimus LTE (Model L-01D) smartphone in Japan, one of the largest LTE-serviced countries. The launch of the handset comes on the heels of LG’s successful collaboration with NTT Docomo in 2010 to introduce the country’s first LTE data card, affirming LG’s commitment to supporting NTT Docomo’s commercial LTE service rollout.
“The Optimus LTE is one of LG’s most promising devices and has already been received well in Korea, Canada and the United States,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “As a worldwide innovator in mobile LTE technology, we are committed to developing high-quality devices that showcase our technical experience and True HD IPS display.”
LG and NTT Docomo collaborated to make the Japanese Optimus LTE as unique as possible. The red color available on the Japanese edition of LG Optimus LTE will be available exclusively to Docomo customers as will the 1seg digital TV and NFC (Near Field Communication) features.
Pre-launch word of mouth in Japan for the Optimus LTE, one of LG’s best-selling smartphones in Korea, has been favorable. Leading Japanese IT publication Get Navi wrote that the Optimus LTE was the best product in NTT Docomo’s high-end lineup. Nikkei included the Optimus LTE as one of its top 10 smartphones recommendations in 2011.
Most reviewers praised the Optimus LTE’s 4.5-inch 1280 x 720 (16:9 ratio) True HD IPS display which portrays sharp and crisp images with 2.76 million sub-pixels. The display, developed in partnership with sister company LG Display, is superior in color accuracy, clarity, natural color and battery efficiency providing the ultimate viewing experience for HD content.
According to a recent report by Jefferies & Company, LG was listed as the global leader in LTE patents with ownership of 23 percent of approximately 1,400 LTE patents filed worldwide, with a financial value of almost USD 8 billion. LG demonstrated the world’s first LTE technology in 2007 and developed the world’s first LTE modem chipset in 2008. LG introduced the world’s fastest LTE technology in 2010 and conducted the world’s first video phone call on a LTE network in 2011. LG’s first LTE smartphone, Revolution^TM, was launched in the US earlier this year.
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LG AIR CONDITIONER FIRST TO RECEIVE CARBON FREE CERTIFICATION

A close shot of a woman holding up LG MULTI V III’s carbon-free certification letter in front of the air conditioner appliance.

With a Reputation for Modest Energy Consumption, LG’s Multi V III is
Recognized by Carbonfund.org for its Credentials

SEOUL, Dec. 13, 2011 -– LG Electronics (LG) announced today that its Multi V III (ARUN072DT3) is the world’s first air conditioner to receive the Carbon Free Certification from Carbonfund.org, a North American authority on evaluating the impact individuals and businesses have on the environment.

Carbonfund.org grants the Carbon Free label based on emissions generated by a product throughout its entire lifecycle, spanning from manufacturing and shipment to usage and final disposal. The Multi V III’s Carbon Free recognition results largely from LG’s own lifecycle analysis (LCA) program which pursues reductions in the company’s overall carbon footprint.

The Multi V III was designed to be powerful. Underpinned by LG’s unique Inverter Technology, the Multi V III delivers a coefficient of performance (COP) level of 4.6, one of the highest COPs in the industry. In other words, the Multi V III emits less CO2 compared to any other air conditioner, helping to slow global warming.

“Consumers in North America have shown a very strong interest,” said Hwan-yong Noh, head of LG Electronics’ Air Conditioning & Energy Solution Company. “We are delighted to be able to offer a product that meets Carbonfund.org’s incredibly high standards. As a total HVAC and energy solution company, LG is committed to developing products that are technologically superior.”

The Multi V III will be available in North America from the end of this year. LG has already shown an upward growth in North America’s variable refrigerant flow (VRF) market from 4 percent in 2010 to 8.9 percent in 2011, an increase of 201 percent.

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LG GOES SOCIAL THIS HOLIDAY SEASON WITH FUN CONTENT, CONTESTS ONLINE

Santa Claus holds LG Optimus 3D and LG Optimus Black and shows its front views

LG Electronics’ Official Facebook Page

Hosts Holiday Promotion This Month

SEOUL, Dec. 7, 2011 — LG Electronics (LG) is expanding its social marketing and offering brand entertainment opportunities through LG Mobile’s official global Facebook page (www.facebook.com/lgmobile) with a Christmas seasonal promotion event.

Through LG’s first social promotion titled Lay-Z Santa, effective now until December 21, LG Mobile fans will be given various entertaining content such as fun multimedia and e-cards as well as daily quiz challenges to win LG phone prizes.

Lay-Z Santa offers fun music videos and catchy hit hop tunes on LG’s official YouTube channel and Facebook page. In addition to the multimedia content, Lay-Z Santa egreeting cards will be available during the promotion period. Fans anywhere in the world will be able to send an e-card to friends and loved ones to celebrate this special season together. The promotion also involves simple daily quizzes for LG Mobile fans to win premium smartphones such as LG Optimus 3D or LG Optimus Black.

“This Christmas seasonal promotion is a way of thanking fans all over the world for their loyalty and support of the Optimus smartphone brand,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “This event will serve as an excellent blueprint for further future promotions and we will continue to develop promotions and actively engage with our global fan base.”

The Lay-Z Santa campaign is featured on LG Mobile’s official global Facebook page

(www.facebook.com/lgmobile) and teaser videos are available for viewing on the official LG Mobile YouTube channel (www.youtube.com/lgmobile). Details regarding the promotion participation can also be found on the LG Mobile Facebook page.

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LG EXPANDS ITS GLASSES-FREE 3D MONITOR LINEUP

Latest Monitor from LG Takes Glasses-Free 3D To A Whole New Level

SEOUL, Nov. 30, 2011 -– LG Electronics (LG) extends its glasses-free 3D monitor lineup with the 25-inch DX2500, which incorporates glasses-free parallax barrier 3D and head-tracking technologies. With the DX2500, LG becomes the first in the industry to receive TÜV Rheinland certification for a glasses-free 3D monitor.

“LG is taking glasses-free 3D monitors mainstream with the DX2500,” said Si-hwan Park, Vice President of the Monitor Division at LG’s Home Entertainment Company. “With the DX2500, we are making the LG brand synonymous with glasses-free 3D monitors. In 2012, we’ll continue to expand our range of glasses-free 3D monitors featuring different designs and advanced functions.”

For optimal viewing of 3D images, existing glasses-free 3D products generally require viewers to stay within a tightly restricted angle and distance. However, the DX2500 has removed this restriction with the parallax barrier 3D and head-tracking technologies, allowing viewers greater freedom of movement, enabling a more comfortable user experience.

Position tracking in the DX2500 works via a camera embedded in the monitor, which detects changes in the user’s eye and head position in real-time. Based on this information, the monitor calculates the angle and position of the viewer and adjusts the image to display the optimal 3D effect. And with an advanced 2D to 3D conversion function, DX2500 users can view unlimited 3D content such as movies, photos and games all with a single mouse click.

Now available in Korea, the DX2500 will be launched worldwide in early 2012.

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LG NITRO HD DELIVERS FIRST TRUE HIGH-DEFINITION EXPERIENCE FOR AT&T CUSTOMERS

Exclusive to AT&T Customers, Android-Powered LG Nitro™ HD Provides High-Definition Display, Lightning-Fast Processing Speeds and AT&T 4G LTE Capabilities

Front, side and rear views of LG Nitro HD

DALLAS AND SAN DIEGO, Nov. 28, 2011 —

Key Facts

• LG Nitro™ HD, the first smartphone in the AT&T* portfolio with a true high definition screen becomes the third 4G LTE smartphone for AT&T customers.

• Available in AT&T stores and online Dec. 4 for $249.99 with a two-year commitment.

• Dual-core 1.5 GHz processor and access to AT&T’s 4G LTE makes Nitro HD the ultimate highperformance

superphone.

• AT&T 4G LTE recently expanded to 15 markets. AT&T plans to reach 70 million Americans with 4G LTE by year-end 2011.

LG Nitro HD

The LG Nitro™ HD, featuring a 4.5-inch True HD AH-IPS display, will be available exclusively to AT&T customers beginning Dec. 4 in company owned stores and online. Setting a new standard for a mobile device, LG Nitro HD comes equipped with a stunning true high-definition touchscreen display, a dualcore 1.5 GHz processor and access to AT&T’s 4G LTE where available, making it the ultimate highperformance superphone. Not only is LG Nitro HD powerful and incredibly fast, it also features multitasking abilities and offers the latest evolution in mobile device display technology for higher image resolutions and text readability.

Taking advantage of LG’s new proprietary True HD technology, LG Nitro HD’s 4.5-inch AH-IPS (Advanced High-Performance In-Plane Switching) display supports resolutions up to 1280 X 720 pixels and offers unrivaled color accuracy, brightness, battery efficiency and performance. LG Nitro HD’s 500 nit display luminance allows for clear viewing in direct sunlight and RGB stripe pixels deliver incredibly accurate true-to-life color rendering.

LG Nitro HD offers incredibly quick speed, power and efficiency in a slim design (5.27″ X 2.67″ X 0.41″) making it easy to view, create and share in HD. LG Nitro HD multitasks seamlessly and with AT&T 4G LTE and HSPA+ where available, it easily browses even the most content-heavy websites and runs HD games with ease, including HD gaming from the Gameloft HD game store and Zynga Poker HD.

An 8-megapixel HD camera and 20 GB of total memory (4 GB on-board plus 16 GB via In-box microSD) allows users to capture and view crystal-clear True HD images and video. Wi-Fi Direct™ technology and DLNA® features offer wireless HD content streaming options, making it easier and faster than ever to share HD content with the people and networks that matter the most.

AT&T is the only U.S. carrier providing 4G using both HSPA+ and LTE technologies. HSPA+, when combined with enhanced backhaul, provides customers with compatible devices 4G speeds, meaning customers get a faster and more consistent 4G experience, even when outside of an AT&T 4G LTE area.

Pricing and Availability

Be one of the first to experience the phenomenon of LG Nitro HD on Dec. 4, available exclusively in AT&T company owned stores and online for just $249.99 after a two-year contract.

Quotes

“With the LG Nitro HD as one of our last smartphones to arrive in 2011, we’re closing out the year with a bang,” said Jeff Bradley, senior vice president, Devices, AT&T Mobility and Consumer Markets. “We’ve seen others get close to a true HD experience on Android superphones this year, but Nitro HD is the one that does it right.”

“LG continues to push the boundaries of what is possible on mobile devices today,” said Tim O’Brien, vice president of marketing for LG Mobile. “LG Nitro HD will be the first smartphone available for AT&T to feature True HD AH-IPS capabilities, and the advantages of a crystal clear display are immediately evident after seeing the device firsthand. In addition to sporting the clearest and crispest display on the market, LG Nitro HD will be one of the fastest and most powerful smartphones available.”

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

Limited 4G LTE availability in select markets. 4G speeds delivered by LTE or HSPA+ with enhanced backhaul, where available. Deployment ongoing. Compatible device and data plan required. LTE is a trademark of ETSI. Learn more at att.com/network.

Limited-time offer]. LG Nitro HD with new 2-yr wireless agrmt of $39.99 or higher and min $15/mo data plan is $249.99. Wireless Service: Subject to Wireless Customer Agrmt. Coverage and svcs not avail everywhere. Credit approval req’d. Activ. Fee up to $36/line. Geographic, usage, and other terms, conditions and restrictions apply, and may result in svc termination. See store or visit att.com for complete details and coverage maps. Data: Min $15/mo, 200MB, data plan required. If you exceed your initial 200MB allowance, you will automatically be charged an overage of $15 for each additional 200MB provided. All data allowances and overages must be used in the billing period provided or they will be forfeited –- details att.com/dataplans. Regulatory Cost Recovery Charge up to $1.25/mo. is chrg’d to help comply with gov’t obligations and chrgs; it is not a tax or gov’t req’d chrg. Early Termination Fee (ETF): After 30 days, ETF up to $325 based on device (details att.com/equipmentETF). Restocking fee up to $35. Taxes and other charges apply.

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LG Electronics and PureScreens Introduce Museum App for Smart TV

With Over 600,000 Works of Art from Europe’s Finest Museums and Galleries,
Latest Smart TV App Brings Culture to LG’s CINEMA 3D Experience

SEOUL, Nov. 25, 2011 – LG Electronics (LG) has developed a Smart TV art museum app that allows LG CINEMA 3D Smart TV owners to enjoy and display over 600,000 artworks from Europe’s most famous museums and galleries, such as the Louvre and the National Gallery of London. The TV app, MUSEUM, was developed in collaboration with PureScreens, a French audiovisual content producer.

Optimized for viewing on LG CINEMA 3D Smart TVs, MUSEUM isn’t just a streaming collection of fine arts images. MUSEUM organizes 600,000 works of art from approximately 200 European museums and galleries into exhibitions themed around a specific artist, collection or subject matter. Artwork available in MUSEUM include masterpieces by Leonardo da Vinci, Pierre-Auguste Renoir and Vincent Van Gogh.

Four new exhibitions, consisting of 40 artworks, will be added each month. Each exhibition consists of 10 artworks and runs for 20 minutes. Exhibitions can be paused to display a single work for a maximum period of 24 hours. The high definition (HD) exhibitions are accompanied by expert audio commentary in English and French languages.

LG will pre-install MUSEUM as a premium application in LG CINEMA 3D Smart TVs sold in European countries and the TV app will also be available for free download starting December 1 from LG’s App Store Lounge in other markets, including the United States, Japan and Korea.

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PRADA AND LG SIGN EXCLUSIVE AGREEMENT CEMENTING PARTNERSHIP

Sketch designs of front, rear and side of PRADA Phone

PRADA Phone by LG 3.0 to be launched in 2012; the collaboration has resulted in

mobile phones with a strong identity

SEOUL, Nov. 24, 2011 –- PRADA and LG Electronics (LG) today renewed their exclusive mobile phone partnership at a signing ceremony in Seoul, Korea. Building on this partnership’s previous success, the two companies will develop the PRADA phone by LG 3.0, for launch in early 2012.

Under this partnership, LG will be PRADA’s exclusive mobile phone partner. The collaboration, which began in 2006 and resulted in two premium mobile phones being introduced in 2007 and 2008, focuses on key elements within the smartphone, including software and user interface down to its design and packaging.

“The partnership between Prada and LG has always been characterised by an innovative approach and uncompromised quality of style, design and breakthrough technology,” said Mr. Patrizio Bertelli, CEO of PRADA Group. “These values are common to both our brands, which have always anticipated, and often set, the trends in many fields. We were therefore delighted to cooperate again with LG in the development of the latest creation of the mobile communication industry.”

“Our working relationship with PRADA is unique in its longevity and success, something no other phone company and luxury brand have been able to replicate,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “Having successfully launched two PRADA phones by LG, we look forward to collaborating further to develop premium handsets with a strong identity and the most sophisticated style.”

The PRADA phone by LG 1.0, a pioneer in the mobile phone space, was an unqualified success, selling over one million units. This premium handset combined high-end technology with a design embodying superior style. As evidence of its place in design history, the PRADA phone by LG 1.0 is part of the permanent collection in New York City’s Museum of Modern Art (MoMA) and the Museum of Contemporary Art (MOCA) in Shanghai.

The PRADA phones by LG were avant-garde in the technology they offered to users. The PRADA phone by LG 1.0 was the world’s first touchscreen mobile phone, and the 2.0 provided an innovative mobile experience through its unique watch with Link technology, which allowed for easy access to caller ID, SMS text messages, call history, call block and two-way alarm notification.

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LG SELLS OVER TWO MILLION 6 MOTION WASHING MACHINES WORLDWIDE

Customers Continue to Seek Innovation and Breakthrough Technology in Home Appliances

SEOUL, Nov. 20, 2011 -– Sales of LG Electronics (LG)’s 6 Motion washing machines have exceeded more than two million units worldwide since its debut in later 2009. First introduced in October 2009, LG’s 6 Motion Direct Drive^TM washing machines have recorded 2.25 million units in sales, which includes 1.25 million units of its frontloading washing machines as well as one million top-loading units.

Enabled by LG’s Inverter Direct Drive^TM technology, the 6 Motion washing machine has won rave reviews. Its unique feature allows for more precise spin speed control and inner drum movements helps saving energy, time and gets clothes cleaner. With a range of cycles optimized for different types of fabrics and delivering a wash that is as gentle as it is thorough, LG’s 6 Motion technology goes beyond mere “laundry”.

“LG washing machines have gained a reputation as innovative appliances in the market today,” said Young-ha Lee, President and CEO of LG Electronics Home Appliance Company. “6 Motion was a breakthrough when we unveiled it in 2009 and continues to lead the industry two years later.”

Due in large part to the popularity of LG’s 6 Motion washing machines, the company posted the best sales figures -– in volume and value -– for washing machines in 2010, according to figures provided by various market research companies¹.

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¹GFK, NPD and Stevenson Company.

LG SHOWCASES RESIDENTIAL SMART GRID AT WORLD SMART GRID EXPO 2011

LG Offers Sneak Peak into its First-Ever Residential Smart Grid, Smart Place

SEOUL, Nov. 17, 2011 -– LG Electronics (LG) is showcasing Smart Place at the World Smart Grid Expo 2011 in Seoul, Korea. Smart Place is a comprehensive Smart Grid network connected to homes on Jeju Island’s 185km² Jeju Smart Grid Test-Bed, where approximately 6,000 homes are located.

Smart Grid implements information technology (IT) and telecommunications technology into existing power grids, enabling electricity providers and consumers to share real time information pertaining to energy usage, in order to maximize energy efficiency. In the case of Smart Place, Smart Grid technology is applied to homes, where many traditionally energy-intensive electronics products are used, such as home appliances and home entertainment products. Smart Place increases energy efficiency at home by reducing electricity consumption and managing the use of alternative energy.

Smart Place centers on the LG Smart Server, which functions as a gateway between the power company and the various electronics products scattered throughout a home, such as CINEMA 3D Smart TVs, Smart Refrigerators and Smart Washing Machines, as well as solar panels. Smart Server gathers real time updates on a family’s overall energy consumption and the resulting electricity bill. Using this information, the Smart Server centrally controls and manages the energy consumption of all connected devices. Equally important, depending on the availability of recycled energy or energy generated from residential solar panels, the Smart Server automatically chooses the more economic energy supply for usage.

Each device connected to the residential Smart Grid uses its own respective LG Smart Technology to further maximize energy efficiency. When the Smart Server detects the electricity bill is becoming unusually high, LG’s CINEMA 3D Smart TVs automatically go into energy-saving mode. On a regular basis, LG Smart Refrigerators and LG Smart Air Conditioners maximize power use and cool more intensely during off-peak hours, when electricity is cheaper, and minimize energy use during peak hours. LG Smart Washing Machines perform a similar function, as they identify off-peak hours and recommend those hours for doing laundry.

While LG Electronics is the lead contractor for Smart Place, the technological achievements evidenced in Smart Place result from a synergistic effort with other LG companies, such as LG Chem, LG U+ and LG CNS.

Smart Place completed its first phase in June of this year, when LG finished construction of the required infrastructure. The second phase is currently underway and is scheduled to be finished by May 2013, when LG will have completed various tests and trials and begun expanding Smart Place to homes outside of the Jeju Smart Grid Test-Bed.

In addition to Smart Place, LG plans to expand its Smart Grid projects overseas, as evidenced in Smart Watts, a German government-funded Smart Grid project in the German city of Achen, where LG has been contracted to supply its Smart Servers and Smart Appliances.

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LG ADDS ADVANCED FEATURES TO OPTIMUS 3D WITH ENHANCED GINGERBREAD UPGRADE

Multimedia application icons including 3D Guide and Camera burst into the air from inside a smartphone’s screen

Latest Upgrade Empowers Users with Powerful 3D and Multimedia Options

SEOUL, Nov. 15, 2011 -– The enhanced Android 2.3 Gingerbread upgrade developed for LG Optimus 3D will include new and improved features such as enhanced network speed, better 3D experience and improved multimedia functions.

LG’s customized Gingerbread upgrade for Optimus 3D will not only include improvements from Google such as enhanced power management, advanced copy/paste and user interface (UI) improvements, but also enhancements from LG, such as:

Enhanced HSPA+ Speed via Faster Packet Data Services — Internet browsing and real-time streaming have become smoother and more seamless with up to 21Mbps HSDPA;

Enriched 3D Experience with 3D Video Editor and Full-screen UI Preview — With 3D Video Editor, users will be able to easily create and edit 2D as well as 3D movies on their Optimus 3D. The preview screen has become wider with a transparent UI, enabling users to capture better quality 3D content;

Improved Multimedia with 2D Video Stabilization and Faster Gallery Activation — Optimus 3D owners will now be able to record high quality video in 2D mode with the video stabilization feature, previously only available in 3D mode. Gallery loading time has also been reduced.

“These enhanced features included in our customized Android 2.3 upgrade will allow users to further integrate 3D into their everyday lives, as we make the technology more accessible and enjoyable on smartphones,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “We believe that 3D is here to stay and glasses-free 3D on portable devices is to experience the future.”

The upgrade will also include additional features such as improved video recording and longer MP3 playback time. The upgrade will be available starting in Europe from the Open model in the week of November 21, followed by other markets until the end of the year.

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LG ELECTRONICS CONTINUES AS TITLE SPONSOR OF LG SNOWBOARD FIS WORLD CUP

Partnership With Snowboarding Proves Highly Effective In Reaching Young Market

SEOUL, Nov. 11, 2011 — After three years as title sponsor of the LG Snowboard FIS World Cup, LG Electronics remains onboard also for the 2011/2012 season. The LG Snowboard FIS World Cup is a multi-race tournament over a season for snowboarding hosted by the Federation Internationale de Ski (FIS).

As one of the biggest winter sports competitions in the world, the LG FIS Snowboard World Cup 2011/2012 competitions will take place across some 20 cities in more than 15 countries between August 2011 and March 2012, beginning in Cardrona, New Zealand, on 27-28 August 2011 and continuing until the season finals that are set to conclude on 18 March 2012.

“There are few sports that can attract the kind of young, intelligent audience that snowboarding can,” said Simon Kang, President and the Global Marketing Officer of LG Electronics, “Our partnership with FIS offers an exciting and youthful way to appeal to consumers and has contributed to increasing LG’s overall brand exposure in key global markets.”

Gian Franco Kasper, FIS President added, “We are extremely happy to continue to build our partnership with LG, one of the world’s premier brands, for yet another season and look forward to finding new and creative ways of appealing to the young generations around the world.”

The annual FIS Snowboard World Cup was first held in the 1994/95 season and has evolved to cover all aspects of this spectacular sport. The winners of the FIS World Cup rankings are awarded the coveted FIS World Cup large crystal globes in the overall freestyle and speed World Cup rankings, as well as the small globes in snowboard cross, halfpipe, big air-slopestyle and the parallel events.

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LG Newsroom