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LG’S NEW CINEMA 3D PROJECTOR MAKES GOING TO THE MOVIES OBSOLETE

With Its 200-Inch Full HD Picture And 3D Conversion Function,
LG’s Newest Projector Creates A Whole New Viewing Experience
A model wearing 3D glasses while experiencing the CF3DAT CINEMA 3D projector, which is projecting a basketball player taking a shot
SEOUL, Nov. 8, 2011 — LG Electronics (LG) today introduced its newest 3D projector (Model CF3DAT) in the Korean market. The CF3DAT is a CINEMA 3D projector that can project a 200-inch viewing surface a wide variety of high definition 3D content utilizing its 2D to 3D conversion engine and built-in tuner.
Despite its large 200-inch projection area, the CF3DAT projects clear and bright images, using its Full HD display (1920×1080) supported by a brightness of 1,250 ANSI lumens in 3D mode, approximately six times brighter than other premium projectors.
“The CF3DAT is the latest product to join the LG CINEMA 3D family and it’s a serious workhorse,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “The CF3DAT is at home in a living room or auditorium as it has the muscle to project a five meter picture in bright, movie theater glory.”
The CF3DAT employs the Film Patterned Retarder (FPR) display technology, enabling the use of LG’s polarized 3D glasses, which are far more affordable and lightweight compared to shutter-type 3D glasses. In turn, larger audiences can use the passive CF3DAT to enjoy 3D content more economically and for longer periods. Due to such qualities, the CF3DAT is not only suitable for large living rooms, but also museums, auditoriums and other types of public venues.
The CF3DAA, the global version of the CF3DAT, will be available outside of Korea in the first half of 2012. The CF3DAA will not be equipped with a TV tuner.
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WORLD’S FIRST HD LTE SMARTPHONE ANNOUNCED IN CANADA

Customers in Canada to Enjoy LG’s Flagship
Optimus LTE Smartphone with True HD
Front view of LG Optimus LTE
SEOUL, Nov. 9, 2011 — LG Optimus LTE, the world’s first HD LTE smartphone, will be available from Bell in Canada in the coming weeks. Bell is expanding its nextgeneration 4G LTE wireless network across the nation and has designated Optimus LTE one of its superphones.
Since its release in Korea, sales of Optimus LTE has surpassed all of previous LG smartphones for the same period. The combination of 4.5-inch 1280 x 720 (16:9 ratio) True HD IPS display and 4G LTE connectivity ensures users’ enjoyment as the best quality multimedia device currently available. In addition to displaying sharp and crisp images with 2.76 million (1280 x 720 x 3 RGB) sub-pixels, True HD IPS display is superior in color accuracy, clarity, natural color and battery efficiency and provides the ultimate viewing experience for HD content.
The Optimus LTE has a 1.5GHz dual-core processor and runs on the Android 2.3 Gingerbread OS platform, ensuring enhanced performance. With a 1,830 mAh battery, 8MP camera and multiple connectivity options, including HDMI and DLNA, this smartphone provides an ideal multimedia environment over a fast LTE network.
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LG 3D NOTEBOOK RECEIVES WORLD’S FIRST FLICKER-FREE CERTIFICATION

TÜV Rheinland, Europe’s Authority on Standards,
Says LG Has Solved 3D’s Most Vexing Shortcoming
A model is showing LG 3D Notebook’s TUV Rheinland certification letter.
SEOUL, Nov. 1, 2011 — LG Electronics (LG) has become the first company to be certified by a recognized authority for its flicker-free 3D notebook display. TUV Rheinland, one of the world’s leading technical, safety and certification services and Europe’s highest authority on standards, recognized the LG A530 notebook for being the first 3D notebook PC to offer a flicker-free viewing experience.
TUV issued its certification after rigorous testing of LG’s 3D display which the agency said resolved the flickering problem which has plagued all other previous 3D notebooks. Flickering screens cause discomfort when viewed for a prolonged period of time.
“Recognition from TÜV Rheinland is especially welcome given the organization’s focus on quality and safety,” said J.J. Lee, Executive Vice President and Head of LG Electronics PC Business Unit. “Official certifications from leading third party authorities only help to confirm our belief that LG’s 3D technology is second to none.”
Thanks to LG’s proprietary Film Patterned Retarder (FPR) screen with Full HD 1920×1080 resolution, images on the LG A530 are significantly brighter than on shutter glasses-type 3D notebooks, meaning the LG notebook offers richer, more vivid games, movies and pictures.
The LG A530, which was introduced in Korea two months ago, is currently the top seller in the local 3D notebook segment. Behind products such as the A530, LG is well positioned to lead the global market in 3D notebooks and will be making its presence known worldwide in the coming year.
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LG ANNOUNCES THIRD-QUARTER 2011 FINANCIAL RESULTS

All Business Units Report Improved Operating Income from 2010 Third Quarter
Although Losses in Mobile Communications and Affiliated Companies Took Toll
A picture of LG Twin Towers in the daytime
SEOUL, Oct. 26, 2011 -– LG Electronics Inc. (LG) today announced unaudited consolidated financial results based on IFRS (International Financial Reporting Standards) for the three-month period ending September 30, 2011. The sluggish global economy affected overall sales in the quarter, while losses on investments in affiliated companies led to a quarterly net loss. However, due to cost controls and efficiency improvements, operating income improved for all four companies compared with the same period last year.
Sales and Profit
LG posted consolidated third quarter 2011 revenues of KRW 12.9 trillion (USD 11.92 billion) a 4 percent decrease from the same period last year. The company reported an operating loss of KRW 32 billion (USD 29.57 million) versus a third-quarter 2010 operating loss of KRW 185 billion (USD 156.12 million). The KRW 414 billion (USD 382.62 million) net loss in the quarter was mainly due to a loss on investments in affiliated companies and net financial expense.
LG Home Entertainment Company shipped 6.8 million flat panel TVs from July to September, the most ever in the third quarter. Revenues decreased 7 percent from the previous year to KRW 5.37 trillion (USD 4.96 billion) as a result of weaker consumer sentiment in the global market. Operating profit improved 17 percent over the previous quarter to KRW 101 billion (USD 93.35 million) due to a stronger premium product mix of CINEMA 3D TVs and LED LCD TVs.
LG Mobile Communications Company sales decreased 8.5 percent year-on-year to KRW 2.76 trillion (USD 2.55 billion). The company posted an operating loss of KRW 139 billion (USD 128.47 million). LG plans to continuously focus on the smartphone business and increase sales of LTE (Long Term Evolution) handsets with the launch of the Optimus LTE to drive sales and profit improvements in the quarters ahead.
LG Home Appliance Company posted sales of KRW 2.7 trillion (USD 2.5 billion) in the third quarter, a 1 percent increase from the same period the year before, thanks to strong sales in emerging markets along with the growth of more energy-efficient and smarter products. Despite an increase in raw materials prices and appreciation of the Korean won, the company still managed to improve operating profit by 11 percent to KRW 70 billion (USD 64.7 million) from the same period the year before.
LG Air Conditioning and Energy Solution Company grew its third quarter revenues by 11 percent year-over-year due in large part to strong sales in Korea, the Middle East and Latin America. The company posted an operating profit of KRW 1 billion (USD 0.92 million) in a traditionally slow season for air conditioners. Although overall demand is expected to decline in the coming quarter, the company will continue to increase sales of commercial air conditioners, chillers and heaters with the introduction of more energy efficient products.
2011 4Q Business Direction and Prospects
LG Electronics expects to see modest growth in the coming months with competitive LTE smartphones, CINEMA 3D TVs and consumer-friendly, energy efficient appliances. The company will also focus on strengthening profitability through more aggressive cost control and better allocation of resources.
2011 3Q Exchange Rates Explained
LG Electronics unaudited earnings results are based on IFRS. Amounts in Korean won (KRW) are converted into US dollars (USD) at the average rate of the three month period in each corresponding quarter: KRW 1,082 per USD (2011 3Q) and KRW 1,185 per USD (2010 3Q).
Earnings Conference and Conference Call
LG Electronics will hold a Korean-language earnings news conference on October 26, 2011 at 17:00 Korea Standard Time at the Woori Investment and Securities Building (4F, Woori Art Hall, 23-4 Yeouido-dong, Yeongdeungpo-gu, Seoul, Korea). An English-language conference call will follow on October 27, 2011 at 10:00 Korea Standard Time (01:00 GMT/UTC). Participants are instructed to call +82 31 810 3069 and enter the passcode 9084#. The corresponding presentation file will be available for download at the LG Electronics website (www.lg.com/global/ir/reports/earningrelease.jsp) at 13:00 on October 26. Please visit http://pin.teletogether.com/eng/ and preregister with the passcode provided. For those unable to participate, an audio recording of the news conference will be available for a period of 30 days after the conclusion of the call. To access the recording, dial +82 31 931 3100 and enter the passcode 142630# when prompted.
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APPLIANCE PRODUCTION LINES IN EUROPE

[Photos] 

-Poland Production Facility 01-03: LG Staffs Producing Washing Machines in Poland Factory 
-Poland Production Facility Opening Ceremony 01: (from left) Mr. Seong-jin Jo, Executive Vice President and the head of LG Washing Machine Division / Mr. Wojciech Adamski, Vice President of Wroclaw / Mr. Moon-bum Shin, Executive Vice President and the head of LG Home Appliances Overseas Marketing Division / Mr. Ryszard Pacholik, Commune mayor of Kobierzyce 
-Poland Production Facility Opening Ceremony 02: Mr. Moon-bum Shin, Executive Vice President and the head of LG Home Appliances Overseas Marketing Division(left) is giving a gift to Mr. Ryszard Pacholik, Commune mayor of Kobierzyce (right) 

LG EXPANDS APPLIANCE PRODUCTION LINES IN EUROPE

LG Aiming for Top Position in Region for Washing Machines and Refrigerators

A male worker assembling the compartments of washing machines at an LG factory

WROCLAW, Oct. 20, 2011 -– LG Electronics (LG) today broke ground on the opening of a new production line in Wroclaw, Poland, capable of manufacturing one million washing machines and the expansion of a refrigerators line raising its output of refrigerators from 300,000 units to one million annually.
The new production lines in Wroclaw will enable LG to respond better to a range of local consumer needs and demands. A key benefit is in the reduction of time required for shipment. Previously, washing machines and a large proportion of refrigerators were shipped from Korea and China, requiring more than a month for delivery to Europe. However, with the new Wroclaw facility, the maximum time required for shipment throughout Europe will only be five days, less for closer destinations. Supply chain costs will also decrease as costs associated with transportation, storage and operations are reduced. The local economy is already reaping the benefit of the expansion, with the hiring of 800 additional workers and a 36 percent increase in local business partnerships.
“The Wroclaw facility will be LG’s cornerstone for becoming the number one refrigerator and washing machine brand in Europe by 2015,” said Young-ha Lee, President and CEO of LG Electronics Home Appliance Company. “Our new production lines will enable us to make more products that meet the higher standards of European consumers right here in the same region where these appliances will be used.”
The refrigerators produced in Wroclaw are LG’s signature side-by-side, two-door bottom-freezer and Larder & Freezer models. The highly energy efficient side-by-side has an A++ energy rating, while the bottom-freezer is rated an outstanding A+++. The bottom-freezer is equipped with the No Plumbing feature that eliminates the need to connect the refrigerator to a water source. These two energy-efficient refrigerator models rely on LG’s Linear Compressor technology which makes the refrigerators more energy efficient and keeps food fresh longer.
The new production facility will also cover a wide range of washing machines from conventional to premium models. It will increase output to meet the high demand for the Front Load Washing Machine with Inverter Direct DriveTM Technology and the 12kg 6 Motion Direct DriveTM with A+++-20% energy rating offers consumers 20 percent more energy savings compared to washing machines with A+++ rating.
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LG SMARTWORLD TO OPEN PREMIUM APP SERVICE

LG Offers a Wider Range of Mobile Content with New Paid Apps,
Including 3D Content Exclusively Designed for Optimus 3D Users
A list of Top Paid applications on LG SmartWorld and Overview page of the Kung Fu Panda game application on LG Smartworld via the LG Optimus 3D
SEOUL, Oct. 19, 2011 –- LG Electronics (LG) announced today that it will open a premium paid app service for customers in the U.S. starting this month. The new offering on LG SmartWorld (www.lgsmartworld.com), follows in the footsteps of the paid premium service’s successful launch in the U.K. in July. The additional service will complement the free apps currently available on the LG SmartWorld site, which is available in 39 countries.
LG SmartWorld features the 3D Zone with an array of premium 3D content, including 3D videos and games exclusively designed for LG Optimus 3D users. Of the 10 most popular paid apps on LG SmartWorld, eight are 3D content, reflecting the growing demand and popularity of the mobile 3D experience. In particular, 3D games developed in partnership with leading game publishers — GT Racing: Motor Academy, Near Orbit Vanguard Alliance (N.O.V.A.) and Archer Craft from Gameloft, among others — rank high at LG SmartWorld.
“Our goal with the addition of paid premium apps is to make LG SmartWorld a seamless gateway to the best content currently available for our Android smartphones,” said Dr. Jongseok Park, President and CEO of LG Electronics Mobile Communications Company. “With the expansion of our premium app service on LG SmartWorld, we are continuing to broaden customers’ access to higher quality content and apps.”
LG SmartWorld offers a dedicated home screen widget for better user accessibility, easier navigation through banner menus and auto-download via Wi-Fi for larger files. The paid app service on LG SmartWorld will be introduced market-by-market over the next several months.
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LG ESTABLISHES NEW HD STANDARD IN MOBILE HANDSETS WITH “TRUE HD IPS”

Public Gets First Close-up of Super High-Resolution

Display at Korean Launch of Optimus LTE

Hyo-rin Min, a celebrity model of LG Optimus 3D, Sang-deok Yeo, Head of Mobile/OLED Department at LG Display and Young-bae, Na, Head of Business Marketing at LG Electronics Mobile Communication Company hold LG Optimus 3Ds and show its front views

SEOUL, Oct. 10, 2011 -– Having earlier this year introduced 3D without glasses on the Optimus 3D and the 700-nit superbright NOVA display on the Optimus Black, LG today raised the ante with a new breakthrough in the form of “True HD IPS” display.
True HD IPS display made its world debut on the new Optimus LTE Smartphone in Seoul, Korea, where both the phone and display set a new standard for best-in-class resolution on a 4G connected device. The new smartphone’s 4.5–inch True HD IPS display, developed in close collaboration with sister company LG Display, offers advanced resolution, brightness and clarity and shows colors in their most natural tones, as they were meant to be seen.
In a report recently issued by international product testing and certification agency Intertek, IPS displays perform better than AMOLED in areas of color accuracy, brightness, battery efficiency and performance.
According to LG, True HD IPS display takes the viewing experience on mobile handsets to the next level by offering:
· More information at a glance with genuine 1280 x 720 HD resolution and 16:9 screen viewing without  distortion, which are the same standards used in the television industry;
· Sharper and crisper text thanks to 329 ppi real RGB resolution;
· True natural colors that are the most comfortable to eyes;
· Automatic color adjustments applied by LG’s exclusive Mobile HD Graphic Engine;
· HD Movie Editor to create personalized HD videos quickly and easily.
“Since mobile devices are widely expected to become the main platform for media consumption in the LTE era, high resolution displays on smartphones will be even more necessary”, said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “Optimus LTE with True HD IPS display will usher in a new standard by enabling users to enjoy beautiful and detailed high definition content even while on the go.”
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LG LAUNCHES OPTIMUS LTE, FIRST 4G HD SMARTPHONE IN KOREAN MARKET

Leading the LTE Era with Advanced True HD IPS Display Technology

Front and rear views of LG Optimus LTE

SEOUL, Oct. 4, 2011 -– LG Electronics (LG) today announced the Korean market launch of LG Optimus LTE, the first mobile device in the country to offer 4G connectivity with the highest resolution IPS display available on a smartphone. Developed in close collaboration with sister company LG Display, Optimus LTE features a striking 4.5–inch “True HD IPS” display which offers advanced resolution, brightness and clarity and shows colors in their most natural tones, as they were meant to be seen.
Optimus LTE also delivers enhanced performance with 1.5 GHz dual-core processor, running on the Android 2.3 Gingerbread OS platform. With a large 1,830 mAh battery, Optimus LTE is perfectly suited for multimedia usage. In addition, the device enables content sharing seamlessly through HDMI (High Definition Multimedia Interface) and DLNA (Digital Living Network Alliance).
“LG Optimus LTE is the first smartphone in Korea to offer vivid and clear HD content on a 4G network,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “Our goal is to be a leading player in LTE devices by continuously offering best-in-class products based on our LTE patents and know-how.”
According to a recent report by Jefferies & Company, LG was listed as the global leader in LTE patents with ownership of 23 percent of approximately 1,400 LTE patents filed worldwide, with a financial value of almost USD 8 billion. LG demonstrated the world’s first LTE technology in 2007 and developed the world’s first LTE modem chipset in 2008. LG introduced the world’s fastest LTE technology in 2010 and conducted the world’s first video phone call on a LTE network in 2011. LG’s first LTE smartphone, RevolutionTM, was launched in the US earlier this year.
Availability of Optimus LTE in markets outside of Korea has not yet been determined.
LG LAUNCHES OPTIMUS LTE, FIRST 4G HD SM

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LG EMBRACES IPS PANEL TECHNOLOGY FOR A NEW STANDARD IN MONITOR PERFORMANCE

With Expert-Tuned Color Accuracy And Wide Viewing Angle, LG’s IPS5 Monitors
Let Users Experience and Share Images As They Were Intended To Be Seen
LG IPS monitor IPS5 with a camcorder at its front.
SEOUL, Sep. 29, 2011 -– LG Electronics (LG) has introduced a new monitor series based on in-plane switching (IPS) technology, the IPS5. The IPS5 series is the latest version of the Technical Image Press Association (TIPA) Award winning monitor lineups of the IPS1 and IPS6 series. The IPS5 series has been upgraded with expert color calibration to ensure that colors remain sharp and true. The IPS5 series is equipped with outstanding color reproduction technology intended for enterprise customers and photographers who require bright and realistic images.
“We’re committed to continually improving all aspects of our monitors with the best technology currently available,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “The IPS5 series is proof of that commitment, as these monitors deliver superbly accurate images with true color representation with a wide viewing angle for demanding professionals.”
Expertly Tuned Color Accuracy
By replacing TN (twisted nematic) panels with IPS, the IPS5 series provides exceptionally realistic images with enhanced color accuracy. This accuracy is further assured by a report on color-calibration prepared by LG experts, which accompanies the monitors. The IPS5 series is one of very few high-end professional graphics monitors to offer such a guarantee. In turn, customers can be assured that onscreen colors are identical to real-life colors.
Consistent Color Tone Through Consistent Color Temperature
The IPS5 monitors maintain color temperatures at an optimum level of around 6,500K (Kelvin), enabling reproductions of colors closest to the original. This consistency helps retain color impressions identical to those on the original image, so viewers can always see the image as it was intended.
Color Shift Free
Thanks to an alchemic convergence of IPS and LED, the new IPS5 monitors deliver highly advanced picture quality without any color shift. They also greatly extend viewing angle, ensuring viewers see crisp, realistic pictures from almost any position in front of the screen.
With its Dual Package feature, the IPS5 allows easy configuration of a second display, such as setting the split main monitor screen in dual mode, connecting a second monitor with a single click and showing the task bar on both monitors. Additionally, the Super Energy Saving technology makes the IPS5 as eco-friendly as it is technologically sophisticated. The IPS5P series is ergonomically designed with a height-adjustable stand which can be adjusted to almost any angle.
The IPS5 series is available this month while the IPS5P will be introduced in Europe in November.
LG EMBRACES IPS PANEL TECHNOLOGY FOR A NEW STANDA
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LG TAPPED TO INTRODUCE CAPCOM’S STREET FIGHTER IV ON UPCOMING HD SMARTPHONES

One of the World’s Most Popular Video Games Comes to LG’s Optimus Series

Representatives of LG Electronics Mobile Communications Company and CAPCOM are shaking hands

SEOUL, Sep. 19, 2011 -– LG Electronics (LG) announced today that it has entered into an exclusive deal with CAPCOM, Japan’s legendary game developer known for creating multi-million selling franchises. The agreement gives LG exclusive rights to Street Fighter IV on its first HD Android smartphone for three months after its launch.
The Street Fighter series, which debuted in 1987, is found on millions of game consoles and in arcades all over the word but has never before been offered on the Android platform. Street Fighter IV will make its Android smartphone debut on LG’s global apps site (www.lgworld.com) in the fourth quarter.
“We are honored to be able to bring one of the most popular fighting games of all time into the Android ecosystem,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “As we prepare our first HD smartphone for launch, it was important for us to be able to offer HD content that would really demonstrate this phone’s benefits. The HD version of Street Fighter certainly fills this objective. We are also confident that LG’s soon-to-be-unveiled HD display technology will give Street Fighter fans a whole new reason to play the game again.”
“We very much look forward to expanding the legacy of Street Fighter to the Android platform through this partnership with LG,” said Yoshinori Ishida, Deputy Head of Consumer Games Business Division and General Manager of Consumer Games Marketing Department at CAPCOM. “We wanted to ensure the Street Fighter concept transitioned seamlessly to Android.”
Since 1987, Street Fighter has attracted a loyal fan base with its entertaining and actionfilled fighting scenes. Nearly 30 million games have been sold to date, making it one of the best-selling video game franchises in history and earning it an entry in Guinness Book of World Records in 2008. Street Fighter has also spawned a live-action film, several animated movies, comic books and even a song.
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LG, PHILIPS AND SHARP JOIN HANDS TO OFFER MULTI-PLATFORM SMART TV APPS

Write Once, Run Everywhere: TV Manufacturers Cooperate to
Maximize Effectiveness of Smart TV Offerings
BERLIN, Sep.01, 2011 –- LG, Philips and Sharp have agreed to work together to define common technical requirements for their Smart TVs, based upon open standards such as HTML5, CE-HTML and HbbTV. The group’s first step will be to introduce the first beta version of a common Software Development Kit (SDK), which highlights the need to define the technical requirements that would allow content developers to create a single application that can run on Smart TVs from LG, Philips and Sharp Aquos Net+.
The initiative aims to simplify the way applications are developed and offered, increasing productivity of the application ecosystem for the Smart TV industry. Currently, application developers must spend much time and effort porting and testing their applications on different platforms. By simplifying this step, developers will be able to spend more time actually creating applications such as movies-on-demand, music services, games and social networking services. And developers will be able to maximize their reach across Smart TV’s on different TV platforms, giving more consumers access to a wider variety of content.
“This cooperation is nothing less than a watershed in the brief history of Smart TVs,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “By working in partnership with two innovators in TVs, we’ve taken a major step towards creating an app market every bit as inventive and dynamic as the one that exists for smartphones.”
LG, Philips and Sharp invite other Smart TV makers and application developers participate in the initiative and provide ideas for simplifying the development process while improving the user experience.
The beta version of the common SDK will be released in early October.
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LG EYEING NUMBER ONE IN 3D TVS IN 2012

With Combination of 3D Technology and Smart TV Functions,
LG Aims to Lead Global 3D TV Market
BERLIN, Sep. 4, 2011 –- At IFA 2011 in Berlin, Germany, LG Electronics (LG) announced its intention to be the top 3D TV brand by the end of next year, on the back of the strong public acceptance of its CINEMA 3D TV lineup.
“The 3D TV market is expected to grow dramatically in 2012 due to technological advancements in 3D and the expansion of content distribution,” said Havis Kwon, President and Chief Executive Officer (CEO) of LG Home Entertainment Company. “LG intends to become the leader in 3D TVs to the extent that we become synonymous with all things 3D.”
According to Mr. Kwon, the acceleration in adding smart features to 3D TVs will increase the competition for an industry-standard ecosystem. Success in the TV market will no longer rely solely on the actual TV, but instead the ecosystem, he said.
Number One in the Global 3D TV Market
Since its launch, LG’s CINEMA 3D Smart TV has already boosted LG’s share of the 3D TV market. By next year, LG will field a wider array of products from high-end to entry level with 3D included in about 70 percent of all new Home Entertainment products.
LG Electronics will continue to raise the 3D bar by working in close partnership with LG Display and other LG companies that contributed to the development of Filmed Patterned Retarder (FPR) technology, the science behind CINEMA 3D. And LG is aiming to further develop its content sourcing capabilities to provide 3D Video-on-Demand (VOD) services with an emphasis on content specially tailored for different markets.
Leading the Smart TV Business
Enhancing its Smart TV ecosystem is a key component of LG’s TV business strategy. Strategic partnerships with 3D broadcast, online video sites and game companies will enable customers to directly access a wider variety of content. The Magic Motion Remote Control, a key feature of LG’s successful Smart TV platform, will get greater functionality.
LG’s 3D TVs will gradually transition to an open architecture platform, making it far easier and convenient for developers to create apps and content for LG’s TVs. By creating a vibrant market for TV apps and content, LG expects to significantly expand the adoption of 3D.
Strengthening Development of Next-Generation Display Technology
LG is also working with LG Display to develop next generation, ultra-high definition (UD) display technology which will be integrated into OLED TVs planned for launch next year. UD screens offer four times greater resolution than existing high definition (HD) screens. Aggressive R&D will also be geared towards developing glasses-free 3D displays.
LG’s drive to take the top spot in the global 3D TV market is underpinned by ongoing improvements in LG’s manufacturing and supply chain management processes. LG plans to introduce completion-type manufacturing capabilities in markets such as Europe, North America and China and implement faster customs clearance and distribution in its logistics, all in an effort to improve the global manufacturing competitiveness of LG’s 3D TVs.
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