LG SHOWCASES IMPRESSIVE LINEUP OF LTE SUPERPHONES AT CTIA 2012

Cutting-Edge LG Mobile Devices Deliver the Ultimate Speed and Technology;
Global LG Devices Make U.S. Debut

A female model holds white and black LG smartphones and shows its front views

NEW ORLEANS, May 8, 2012 — LG Mobile will demonstrate leadership in LTE technology at CTIA 2012 by showcasing a wide range of cutting-edge mobile devices. Beginning today, visitors to the LG Booth (#3133) will have the opportunity to experience firsthand LG’s extensive lineup of devices featuring 4G LTE speed, advanced 3-D technology, and an enhanced user experience unlike any other.

As an industry leader in LTE smartphones, LG Mobile has pushed the boundaries of innovation to create an unparalleled mobile experience. Whether it is the affordable LG Viper™ 4G LTE and its eco-friendly features , the breathtaking, super-sharp true HD Spectrum™ by LG, the high-speed, multitasking LG Lucid™, the ultra-fast LG Nitro™ HD, ™ or the compact yet easy-to-view LG Connect™ 4G, LG Mobile has an LTE smartphone to fit any lifestyle. In addition, to help busy users share and store files on-the-run, all LG U.S. Android devices offer 50GB of free cloud storage from Box for life, an estimated value of $240 per year, from now through July 22.

“LG Mobile has solidified its presence as a true innovator in LTE technology,” said Tim O’Brien, vice president of marketing for LG Mobile Phones. “Our next-generation mobile devices allow users to take full advantage of available 4G LTE networks by delivering the ultimate speed, power, and task efficiency to provide a totally streamlined user experience. We will continue to push the boundaries of LTE and future technologies for years to come.”

In addition to demonstrating a wide breadth of LTE handsets, the LG Booth also will feature global devices never before seen in the United States, including LG Optimus 4X HD, LG Optimus V:, and LG Optimus 3D Max. These next-generation global smartphones were revealed earlier this year at the Mobile World Congress in Barcelona.

Featured LG 4G LTE U.S. Handsets at CTIA Wireless 2012 Include:

LG Viper™ 4G LTE
LG Viper™ 4G LTE is the first device to run on Sprint’s 4G LTE network1. The smartphone features dual cameras that allow usage of video chat applications as well as a 1.2GHz dual core processor, allowing users to quickly switch between apps and enjoy HD gaming on a super-fast web browser. It also supports NFC and Google Wallet, allowing for swift and easy transactions while on-the-go. Between May 18 and July 17, LG Viper users who set up their Google Prepaid Card on Google Wallet within 1 week of activating their device will receive a $25 credit to be used at participating retailers. The affordable LG Viper 4G LTE boasts eco-friendly attributes such as a protective casing made from 50 percent recycled plastics, packaging made up of 87 percent post-consumer papers which is 100 percent recyclable, and has received the coveted ULEnvironment (ULE) Platinum Certification, the highest level of environmental performance for a device that is recognized by Sprint and ULE.

Spectrum™ by LG
Spectrum™ by LG sharpens the vision of what is truly superior in mobile technology. Beneath its exceptionally large, extra-sharp 4.5” True HD IPS display is a mighty combination of power and speed. A Qualcomm® 1.5 GHz dual-core processor complements Verizon 4G LTE connectivity, allowing you to surf the Web, watch videos, and play games. The Android 2.3 platform (Gingerbread, upgradeable to ICS) is Google integrated and comes with a full range of preloaded apps for a totally seamless user experience.

LG Lucid™
Lucid™ by LG is an avid multitasker packed with high-end features and designed to easily integrate with busy lives. Thanks to the super-fast Verizon 4G LTE network and a dual-core processor, Lucid manages multiple tasks at once. With a 4” Corning® Gorilla® Glass touchscreen, high-quality outdoor visibility, and an auto-adjust feature, Lucid looks good in any light. And, with complete customization through game and app downloads in the Google Play store, it is the perfect device to keep you entertained on the go.

LG Nitro™ HD
LG Nitro™ HD is a state-of-the-art 4G LTE Android™-powered smartphone delivering a revolutionary visual experience with crystal-clear, high-definition viewing of on-board, user-generated, and web content. Powered by a 1.5 GHz dual-core processor, Nitro HD delivers a seamless, ultra-fast user experience on the AT&T 4G network. The 4.5” True HD IPS display with 329 pixels per inch gives you higher image resolution and text readability, and you’ll enjoy undistorted, full-screen viewing with the 16:9 HD aspect ratio. Plus, Nitro HD’s 1280p x 720p display lets you see lots of content on a single screen.

LG Connect™ 4G
LG Connect™ 4G is powered by Android 2.3 (Gingerbread) and is MetroPCS’ first handset to feature a 1.2 GHz dual-core processor, giving consumers a powerful multi-tasking tool for their daily needs and entertainment. Its brilliant 4-inch NOVA display with patented technology from LG, together with a Corning® Gorilla® Glass Screen Protector, provide consumers with unparalleled viewing pleasure and durability. And with a 1.2 GHz dual-core processor and 720p HD video recording, the LG Connect 4G delivers a tremendously responsive user experience when browsing the web and capturing or viewing video. LG Connect 4G is also equipped with a 5MP rear camera with flash and a front-facing camera.

Global LG Devices on Display at CTIA Wireless 2012 Include2:

LG Optimus 4X HD
LG’s first quad-core smartphone, LG Optimus 4X HD combines NVIDIA’s latest 1.5GHz Tegra 3 with 4.7-inch True HD IPS display to deliver a PC-like performance in the palm of your hand. LG Optimus 4X HD is designed to guarantee the finest viewing experience with high resolution, clarity, and no color or shape distortion. LG Optimus 4X HD includes 16 GB internal memory and runs on the latest version of Android OS, Android 4.0 Ice Cream Sandwich. In addition, LG Optimus 4X HD boasts an 8-megapixel BSI (Backside Illumination) Sensor camera with LED flash and advanced multimedia features to enrich the overall multimedia experience.

LG Optimus Vu:
Equipped with LG’s advanced LTE and IPS display technology, LG Optimus Vu offers a unique combination of tablet-like viewing with smartphone portability. Running on a powerful 1.5GHz dual-core processor, 32GM internal memory, and a large 2,080 mAh battery, the Optimus Vu is a multimedia lover’s dream device. The large 5-inch display with bright 4:3 aspect ratio makes viewing documents, books, internet, and multimedia contents easier and more comfortable. The 4:3 aspect ratio is optimized for viewing to grasp more at a glance and note taking to increase productivity in everyday life. Moreover, IPS display realizes every color in its natural state for the best viewing experience, even under bright sunlight.

LG Optimus 3D Max
With powerful 3D technology and sleeker design, LG Optimus 3D Max provides a complete 3D entertainment platform and marks a big leap forward in the ever-expanding 3D ecosystem. LG Optimus 3D Max features a bright display for easy viewing even in direct sunlight and is NFC capable for on-the-go users. The device’s premium design comes from LG’s commitment to fine details. Measuring only 9.6 mm thin and weighing 148 grams, the lean body with metallic and rounded edges offers a stylish yet functional design for all users.

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1 Sprint’s 4G LTE network is not yet available.  Please consult with the service provider on timing of availability.
2 Global devices are not available for sale in the United States.

 

 

PREMIUM DESIGN LG OPTIMUS L7 TO ARRIVE IN STORES THIS MONTH

Featuring the Latest Android OS and Advanced

Multimedia Functionality, L7 Only Looks Expensive

One model holds the white LG Optimus L7 while another holds the LG Optimus L7 and the LG Optimus L7 logo

SEOUL, May 4, 2012 -– The LG Optimus L7, part of LG’s L-Series lineup, will begin arriving in stores this week. Sporting a premium design and with a largest-in-class 4.3-inch display, the Optimus L7 offers Google’s latest Ice Cream Sandwich Android OS. And as part of the L-Series, it offers timeless style without sacrificing any features or functionality.

At 8.7mm, the LG Optimus L7’s slim and sleek body embodies the design-focused L-Style philosophy with an elegant look accentuated by metallic-decorated edges, a seamless key arrangement and the expansive 4.3-inch wide display providing optimal readability and viewability for a superb user experience.

Users also will get to explore the Ice Cream Sandwich Android OS on the Optimus L7. With the smarter and faster ICS OS, users can enjoy the more intuitive user interface and advanced multi-tasking capabilities.

The Optimus L7 also comes equipped with an advanced six-tenth of a second autofocus camera allowing users to capture precious scenes more accurately, whenever and wherever they may be.

“For consumers desiring high-end style and sophistication in a smartphone, LG Optimus L7 offers beauty and performance in one smart package,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “The L7 is a significant addition to our L-Series portfolio and we are confident that it’ll prove highly attractive to users. We expect it to be one of our most popular smartphones.”
Following its release in Europe in early May, the LG Optimus L7 will roll out in Asia followed by other markets around the world soon after.

Key Specifications:
• Chipset: MSM 7227A (Cortex A5 1GHz)
• Memory: (up to) 2.7GB Internal Storage / Micro SD support (up to 32GB)
• Display: 4.3-inch WVGA
• Camera: Rear 5.0 MP AF with LED Flash / Front VGA
• OS: Android 4.0 Ice Cream Sandwich
• Battery: 1,700mAh
• Size: 125.5 x 67 x 8.7 (mm)

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LG’S NEW CLOUD MONITORS COMBINE UPoE AND IPS TO CREATE A TOTAL BUSINESS SOLUTION

P Series Improves Business Efficiency, Reduces Costs, 
Takes Up Less Space and Is Easier on the Eyes
A right-side view of LG cloud monitor P Series model N2311AZ.
SEOUL, May. 3, 2012 –- LG Electronics (LG) unveiled its advanced P Series of cloud monitors, allowing companies to do away with desktops and laptops altogether. The new VMware-based Zero Client monitors can be networked to create a virtual computing system and come packaged with Cisco’s Universal Power over Ethernet (UPoE) technology, enabling centralized resources, greater system security and reduced costs.
“These monitors are a highly appealing option for the next generation workspace archi-tecture,” said J. J. Lee, Executive Vice President and Head of IT Business Unit of LG Home Entertainment Company. “The P Series combines two technologies — cloud monitor networking and IPS panels — for a combination that offers exciting new possibilities in terms of efficiency in the workplace and gives LG a significant role in virtual computing.”
The P Series is a server-based model and offers a range of unique benefits. First and foremost, because the software is managed from a centralized network, there’s greater security from hacking, viruses and spyware by allowing the data flow to be more easily monitored and blocked if necessary.
LG’s Zero Client Cloud Computing technology also consolidates servers and thus requires less hardware. In fact, each station requires only a LAN cable, a keyboard and a mouse. There is no CPU, no memory and no storage. Employees don’t need to install operating systems or software, saving both time and money. Booting speeds are faster than traditional desktops, and the entire system is in line with eco-friendly green computing standards.
The P Series uses the VMware platform, which oversees server integration. VMware is an automated virtual infrastructure that helps companies further reduce costs by managing the network and ensuring system efficiency. Because the platform is automated, the delivery of IT services to each work station is faster and compliance to system specifications is guaranteed. The software also schedules secure back-ups and interruption-free system updates.
Cisco’s UPoE technology is particularly appealing for its minimal energy requirements. It delivers power over LAN cabling to networked devices and with the EnergyWise program, UPoE can track power consumption and make adjustments in real-time for greater efficiency. UPoE technology also eliminates cables and connectors, letting employees make better use of their office space.
By using IPS rather than TN (twisted nematic) panels, the 23-inch monitor boasts lifelike color reproduction and picture quality regardless of viewing angle. The N2311AZ also reduces eye fatigue, making it the ideal monitor for visual-based occupations like graphic design.
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LG’S “MY ECO HOME” OFFERS INDUSTRY-FIRST PERSONALIZED ECO-FRIENDLY VIRTUAL DREAM HOUSE

Global Launch of Innovative User-Created Digital Home Enhances
Awareness of LG’s Core Technologies and Smart Saving Benefits

SEOUL, May 2, 2012 –- LG Electronics (LG) today announced a digital interactive campaign on Facebook called My Eco Home which will allow Facebook fans around the world to create and share their own personalized, virtual dream homes. An industry first, LG’s My Eco Home Facebook app reflects the company’s effort to interact with today’s customers in new, innovative ways.

Main page of LG’s Facebook campaign ‘My Eco Home’.

My Eco Home Main Page

The campaign will also introduce Facebook users to LG’s proprietary five Core Technologies –- the Linear Compressor, Inverter Direct Drive, KOMPRESSOR™ technology, Lightwave and Plasmaster -– and their eco-friendly benefits. Launching in approximately 30 countries on May 2, My Eco Home is a creative way to demonstrate how LG’s technologies can lead to greener, smarter lifestyles.

The ‘Inviting Friends to my Eco Home’ section of LG’s Facebook campaign, ‘My Eco Home’.

Inviting Friends at My Eco Home

“We tried to come up with a fun and interesting yet meaningful way to interact with consumers,” said Chang-hee Han, Vice President and Head of Marketing Strategy at LG’s Home Appliance Company. “The main purpose of this campaign is to raise awareness of how LG’s Core Technologies can help citizens reduce their impact on the environment. This is the first Facebook app that lets participants design a virtual home with such detailed appliance and energy savings information.”
Main page of LG’s Facebook campaign ‘My Eco Home’.

My Eco Home Main Page 

The ‘Concept Kitchen of my Eco Home’ section of LG’s Facebook campaign, ‘My Eco Home’.

Concept Kitchen of My Eco Home

A click on the campaign tab on the LG Electronics Facebook page opens a microsite for creating Eco Homes. Participants can personalize the interior by choosing from a host of different decorations, appliances and photos of their friends on Facebook. Interior themes come in three exquisite choices: Antique, Modern or Zen. When an interior is modified, numbers on the Eco Index show how much energy is saved by selecting each item. When choosing LG appliances, the mechanism for each corresponding Core Technology will be clearly displayed to better illustrate how LG’s Core Technologies work to save energy.

The ‘core technologies selection’ page of LG’s Facebook campaign, ‘My Eco Home’.

Core Technology Selection in My Eco Home

Personalization in My Eco Home app goes beyond simply choosing from a list of items. By accessing the microsite from the participant’s own Facebook account, the virtual home can be decorated with the participant’s own accessories. The app offers intelligent customization to let homebuilders add photos and names of family members and friends to their dream homes, adding a personalized touch to the interior. When finished, the completed Eco Home is then transformed into an interactive movie to be shared and enjoyed with friends and family.

The ‘Interior Personalization with friends’ section of LG’s Facebook campaign, ‘My Eco Home’.

Interior Personalization with Friend’s Photo

A screenshot of the video in the ‘Personalization with Friends’ section of the ‘My Eco Home’ Facebook campaign.

Personalization with Friends’ Photos

LG’s My Eco Home is currently available in English with local language versions to be introduced over the next several weeks. To experience LG’s My Eco Home, visit www.lgcoretech.com.

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LG INTRODUCES THE FIRST REAL STREAMING MULTIMEDIA CLOUD FOR ALL THREE SCREENS

Unique Cloud Service Offers Content Consumption and
Seamless Connectivity via TVs, Mobile Devices and PCs

A model introduces the LG Cloud service which is compatible with TVs, mobile devices and PCs while lying down on the floor

SEOUL, APR. 30, 2012 — LG Electronics (LG) announced the beta opening of LG Cloud service on May 1 with the aim of providing seamless connectivity and streaming access to all digital content across various electronic devices. Although cloud is today’s hottest IT buzzwords, LG Cloud is the first that allows users to manage and consume all types of content on “three screens” which includes Android smartphones, PCs and smart TVs (including but not limited to CINEMA 3D models) without a separate set-top box.
To use the service, users need to download the LG Cloud app from Google Play or LG SmartWorld app store from their Android smartphones, LG SmartWorld store from their LG Smart TVs or the LG Cloud website (www.lgecloud.com) from their PCs or laptops. LG’s Cloud service automatically synchronizes smartphone content with the cloud server and the user’s PC and TV. Photos and videos taken with the smartphone can be viewed and streamed to the PC or TV almost instantaneously. Videos edited on a PC can be uploaded to LG Cloud for viewing seconds later on a smartphone. Unlike other cloud services, there’s very little waiting or lag time since the content is streamed to the TV, PC or smartphone, not downloaded first.
The difference is in LG’s Real-time Streaming Transcoding technology. The conversion happens on the server in realtime, not on the device. There is no need to worry about installing codecs or converters, everything happens seamlessly and in the background with no involvement from the user. No other cloud service can make this same claim.
The service also works perfectly with 3D content. Vacation videos taken with an LG 3D smartphone can be uploaded via 3G or Wi-Fi to the LG Cloud service. Back home in the comforts of the living room, the family can watch the vacation footage as it streams from LG Cloud to their LG CINEMA 3D Smart TV in superb three dimensions.
To better develop cloud services that prioritize convergence, LG created a new division called Smart Business Center to focus specifically on content and services. Havis Kwon, President and CEO of LG’s Home Entertainment Company, is also responsible for the new Smart Business Center.
“Most companies today only see the cloud as a storage device or in the case of YouTube or Flickr, only for one type of content,” said LG’s Mr. Kwon. “LG makes the devices that millions of people watch content on so we can set a new yardstick for ease of use by setting up our own cloud service. Tomorrow’s consumers don’t want to go to one cloud for music, another cloud for video, another location for photos and yet another cloud for their office files. In the end, our solution is about making life more convenient.”
LG Cloud will be offered as both a free and paid service. Free storage space and pricing will differ market to market and will be announced separately as the service becomes available in that country.

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LG MAKES DYNAMIC VIEWING EXPERIENCE MAINSTREAM WITH NEW IPS MONITORS

IPS4 Monitor Delivers Stunning Picture Quality, Lifelike Color Expression,
Original Color Consistency, Enhanced Viewing Comfort

LG’s new IPS monitor, IPS4, displaying colorful yarns.

SEOUL, Apr. 27, 2012 –- LG Electronics (LG) today announced the availability of a new line of monitors, the IPS4 series. These monitors feature In-Plane Switching (IPS) rather than conventional Twisted Nematic (TN) panels, allowing for superb color reproduction, exceptional picture quality and unmatched color shift-free wide viewing.
Thanks to an impressively wide viewing-angle (178 degrees), the new IPS monitors enable viewers to enjoy superb picture quality without any color shift whether sitting, standing or lying down. Smooth Color Change also eliminates blur generated from rapid motion in action scenes, sports or video games so that viewers feel less eye fatigue even during longer viewing sessions. When all of these technologies are combined, the result is a richer, more comfortable viewing experience.
By boosting color consistency and minimizing color changes, the IPS4 series is able to reproduce original colors, virtually eliminating the gap between what is shot and what is shown. As such, the IPS4 monitors are ideal for anyone engaged in photography or video editing.
“Despite strong sales and dominating the professional market, IPS monitors were less popular with the majority of consumers due to the cost of high-quality IPS panels,” said J.J. Lee, Executive Vice President and Head of IT Business Unit of LG Home Entertainment Company. “With the launch of the affordable IPS4 series, LG is taking a huge step in making IPS monitors ubiquitous in every room.”
A number of easy-to-use functions add to the appeal of the IPS4 series. For instance, the Dual Smart Solution feature uses a simple one-click set-up to run dual monitors, and even creates a dual taskbar and auto-optimized dual web split screen. The Dual Screen feature optimizes the window size to automatically divide the screen to view multiple web pages, making it easier than ever before to multitask online.
Efficiency has also been improved. The monitors are equipped with a cable management design that does away with the messy snarl of wires. The IPS4 series is much more energy-efficient compared to conventional LED monitors without sacrificing picture quality.
LG’s IPS4 series will first become available in Asia in May followed by Europe and North America in the coming weeks.

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LG EXPANDS GLOBAL LTE SMARTPHONE FOOTPRINT WITH ROLL-OUT OF OPTIMUS TRUE HD LTE IN EUROPE AND ASIA

Popular LTE Phone From LG Available In Three Continents Worldwide

A model holding a Hong Kong flag and the LG Optimus HD LTE while another holds up the flag of Sweden and another LG Optimus HD LTE, all while in front of the Germany, Portugal and Singapore flags

SEOUL, April. 27, 2012 -– LG Electronics (LG) will expand its LTE smartphone footprint with the launch of Optimus True HD LTE in new markets across Europe and Asia: Germany, Portugal, Sweden, Hong Kong and Singapore.
First launched in Korea and now available in Japan, Canada and the US, Optimus True HD LTE is LG’s flagship LTE device. The phone has been recognized for its HD multimedia capabilities and beautiful 4.5-inch 1280 x 720 (16:9 ratio) True HD IPS display. To ensure peak performance, the Optimus True HD LTE runs on a 1.5GHZ dual-core processor and includes an 8MP camera to provide users with a truly best-in-class user experience. The device will receive an upgrade to Android 4.0 Ice Cream Sandwich.

“The mobile industry is evolving around LTE technology which has demonstrated its capability when it comes to speed, efficiency and reliability,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “With the Optimus True HD LTE, we want customers to understand that LTE isn’t just about the network and that all LTE phones are not alike.”

With the greatest number of LTE patents under its belt, LG showcased the world’s first voice-to-video conversion over a LTE network at this year Mobile World Congress (MWC). Since demonstrating the world’s first LTE technology demonstration in 2007, LG has continued its efforts in this area by developing the world’s first LTE modem chipset in 2008 and the world’s fastest LTE speed in 2010.

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WORLD CLASS IPS DISPLAY TECHNOLOGY FROM LG USED BY TOP PRO-GAMERS

LG Provides Elite Professional Gaming Team with Stunning IPS-Driven Picture

Quality and Introduces State-of-the-Art Technology to the Gaming Community

J.J. Lee, executive vice president and head of the IT Business Unit of LG Home Entertainment, with members of the Incredible Miracle Team of the Global StarCraft II League.

SEOUL, Apr. 26, 2012 –- LG Electronics (LG) announced a sponsorship deal with the top-ranked Incredible Miracle (IM) Team of the Global Starcraft II League (GSL).

The IM Team boasts some of the world’s best GSL gamers, including Jong-hyun Jung (Starcraft II ID: IMMvp) and Jae-duk Im (Starcraft II ID: IMNes Tea). Jung held one of the best records of any GSL gamer last year, picking up big wins at events such as the BlizzCon Invitational, Sony Ericsson GSL (January), MLG Anaheim and the Pepsi GSL, among others. GSL matches are regularly watched by more than two hundred thousand people and on average, more than 1.7 million viewers per day tune in to watch big tournaments from nearly every country around the world.

As one of LG’s on-going support initiatives for the gaming community, LG will offer pro-gamers IPS monitors to use in training, providing a more comfortable viewing experience. Reducing eye fatigue is a key factor for gamers who play Role-Playing Games (RPGs) for extended periods of time. The initiative will also offer a range of interactive events to give game fans the opportunity to meet and play special matches with IM Team members at well-known gaming conventions.

“When training, pro-gamers are looking at their monitor for many hours every day,” said Jong-hyun Jung, IM Team’s all-star member. “IPS monitors have color rendering that is extremely good, and the image processing capabilities are perfect for RPGs. LG’s IPS has also eliminated the blur generated from rapid motion in video games. This puts less strain on my eyes, even when I put in a lot of hours.”

LG has already garnered a strong reputation for demonstrating impressive advances in displays and monitors. It has earned praise for its 3D technology and the benefits of IPS monitors were also recognized at a number of game conventions and festivals such as last year’s LG CINEMA 3D Global Game Festival, held in over 20 countries.

“We’re very excited about having the opportunity to work with IM Team. It’s a great chance for us to interact with members of the gaming community,” said J.J. Lee, Executive Vice President and Head of IT Business Unit of LG Home Entertainment Company. “IPS monitors are simply perfect for gaming as they don’t have the color and viewing angle limitations that some with Twisted Nematic (TN) monitors.”

LG plans to invest heavily in the monitor market in 2012 by offering a comprehensive lineup of IPS monitors, providing consumers with the most immersive home entertainment experience possible. LG’s IPS4 series will be available in May in select markets with 3D IPS monitors and Personal TVs being announced soon after.

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LG ANNOUNCES FIRST-QUARTER 2012 FINANCIAL RESULTS

In the Black, Company Reports Significant Improvement by
Focusing on Higher Margins and Efficient Operation

A picture of LG Twin Towers in the daytime

SEOUL, Apr. 25, 2012 — LG Electronics Inc. (LG) today announced that after two consecutive quarters of net losses, the company has turned the corner with a net profit of KRW 243 billion (USD 214.9 million), a direct result of the company’s efforts to innovate in all key business units and focus on high performing products.

Unaudited consolidated financial results, based on IFRS (International Financial Reporting Standards) for the quarter ending March 31, 2012, showed consolidated revenues of KRW 12.2 trillion (USD 10.8 billion) with an operating profit of KRW 448 billion (USD 396.1 million). This compares favorably to the consolidated operating profit of KRW 280 billion for all of 2011.

LG Home Entertainment Company posted significantly improved operating profit in the quarter, compared with the same period a year ago. Sales, while strong at KRW 5.3 trillion (USD 4.7 billion), declined by 6.8 percent compared with the first-quarter of 2011, largely due to the a sluggish European economy. Due in large part to the popularity of new products such as CINEMA SCREEN 3D Smart TV in the Korean market and improvements in supply chain management, operating profit nearly doubled to 217 billion (USD 191.9 million) from the same period the previous year. LG will leverage upcoming big ticket sporting events and the global roll-out of LG’s redesigned 2012 TV models to stimulate higher demand for its Home Entertainment products.

LG Mobile Communications Company saw operating profit more than triple quarter-over-quarter from KRW 12 billion to KRW 39 billion (USD 34.5 million) as a result of a better product mix and an increase in the proportion of smartphone sales. Overall revenues declined 14 percent year-over-year from KRW 2.9 trillion to KRW 2.5 trillion (USD 2.2 billion) as a result of declining feature phone sales but smartphone revenue increased due to the popularity of Optimus LTE and Optimus Vu: in the home market. The company expects to strengthen its smartphone lineup even more in the second quarter with the introduction of its L-Style series and quad-core smartphones.

LG Home Appliance Company’s first-quarter 2012 operating profit increased 48 percent from the same period last year to KRW 152 billion (USD 134.4 million) thanks to higher average sales price, better product mix and cost efficiency. A 2.7 percent decrease in revenues year-over-year, to KRW 2.5 trillion (USD 2.2 billion), primarily reflected a slowdown in China and developed markets. Despite continued sluggishness in major markets and a rise in the cost of raw materials, the company will continue to efficiently allocate resources and develop differentiated products such as the Blast Chiller refrigerator.

LG Air Conditioning and Energy Solution Company saw operating profit more than double from the same period last year to KRW 81 billion (USD 71.6 million) thanks to new high-end products and cost structure improvements. First-quarter revenues were essentially flat, declining 1.2 percent year-over-year to KRW 1.2 trillion (USD 1.1 billion). LG is optimistic that government policies to promote the usage of energy-efficient products in homes and businesses will create new growth opportunities for the company, along with highly efficient commercial air conditioners.

2012 1Q Exchange Rates Explained
LG Electronics unaudited earnings results are based on IFRS and amounts in Korean Won (KRW) are translated into US Dollars (USD) at the average rate of the three month period in each corresponding quarter: KRW 1,131 per USD (2012 1Q) and KRW 1,121 per USD (2011 1Q).

Earnings Conference and Conference Call
LG Electronics will hold a Korean language earnings news conference on April 25, 2012 at 16:00 Korea Standard Time at the LG Twin Tower Auditorium (B1 East Tower, 20 Yeoui-daero, Yeongdeungpo-gu, Seoul, Korea). An English language conference call will follow on April 26, 2012 at 10:00 Korea Standard Time (01:00 GMT/UTC). Participants are instructed to call +82 31 810 3069 and enter the passcode 9084#. The corresponding presentation file will be available for download at the LG Electronics website (      www.lg.com/global/ir/reports/earning-release.jsp      ) at 13:30 on April 25, 2012. Please visit http://pin.teletogether.com/eng/ and pre-register with the passcode provided. For those unable to participate, an audio recording of the news conference will be available for a period of 30 days after the conclusion of the call. To access the recording, dial +82 31 931 3100 and enter the passcode 142650# when prompted.

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