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LG AIMING FOR TOP POSITION IN EUROPE IN WASHING MACHINES AND REFRIGERATORS BY 2015

LG Leveraging Smart Appliances and Aggressive Business Strategy
to Become Number One in the Region in Four Years
BERLIN, Sep. 2, 2011 –- The President of LG Electronics’ (LG) Home Appliance Company announced at IFA its goal to become the top washing machine and refrigerator brand in Europe by 2015. Speaking at Messe Berlin, Young-ha Lee, CEO of LG Electronics Home Appliance Company, said LG intends to capture 13 percent market share (sales amount based) in washing machines and 12.5 percent in refrigerators (sales amount based, excluding built-in refrigerators) in the region in four years.
“The European market is highly competitive due to established local players in the home appliance industry,” Mr. Lee said. “But LG is committed to being a brand that is embraced by European customers. We’re already ramping up our investment in the region and have products on the drawing board that are based entirely on consumer insights from European audiences.”
SOLIDIFY A PREMIUM IMAGE THROUGH SMART PRODUCTS
A key part of LG’s strategy is to solidify the company’s image as a premium brand through its smart home appliance products. LG’s strengths are in energy savings and user convenience. These benefits are made possible by LG’s smart solutions the company calls Smart ThinQ™, which includes Smart Manager, Smart Diagnosis™, Smart Access, Smart Adapt and Smart Grid.
Smart Manager manages an inventory of food stored in the refrigerator. LG’s Smart Diagnosis™ feature helps customer service representatives to quickly and efficiently troubleshoot mechanical issues. Smart Access permits consumers to remotely control home appliances using mobile devices such as smartphones. Smart Adapt recommends cooking instructions and wash cycles tailored to the consumers’ needs. And Smart Grid enables consumers to save energy costs by reducing energy consumption during peak hours, without any input from the homeowner.
LG will launch its smart home appliance products in Europe beginning with smart refrigerators in the United Kingdom (UK) at the end of this year. This will be followed by smart washing machines, smart ovens and smart robotic vacuum cleaners. LG’s smart clothing storage unit, Styler, will also make its appearance in European retailers.
EUROPEAN FOCUS, EUROPEAN STRATEGY
LG also plans to increase its market share in the European built-in appliances market by cooperating at a deeper level with distribution partners and by introducing a lineup of more localised products in key European markets such as France, Spain, Italy and Germany.
As part of this aggressive strategy, LG is ramping up its European manufacturing operations. LG’s plant in Wroclaw, Poland is expected to more than triple its production of refrigerators, expanding from the current 300,000 units annually to one million units. Its new washing machine assembly line in Poland is also targeting one million units a year. LG is looking into investing an additional USD 34 million by 2015 to further expand its European manufacturing facilities.
“These efforts are intended to meet European market demands sooner rather than later,” said LG’s Mr. Lee. “An increasing proportion of products supplying the European market will originate from European facilities instead of Korea and China.”
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LG’s LW980S TAKES 3D TV TO NEW HEIGHTS AT IFA 2011 WITH SMARTER FUNCTIONS, OUTSTANDING 3D CONTENT

Combining Market-Leading CINEMA 3D, Connectivity and Picture Quality,
LG Aiming for Global Success with Smarter CINEMA 3D LW980S
A model wearing 3D glasses while posing with the LS980W LG CINEMA 3D TV.
BERLIN, Sep. 1, 2011 –- At IFA 2011, LG Electronics (LG) is presenting the LW980S, a top-of-the-range LED LCD TV that packs LG’s spectacular CINEMA 3D technology and Smart TV functions, and delivers them through the beautifully clear picture of LG’s NANO FULL LED. Taken together, the LW980S’ raft of market-leading features deliver the most convenient, comfortable and smartest 3D TV package available today.
Addressing one of the biggest complaints with other 3D TVs, the LW980S comes with comfortable, lightweight glasses that are affordably priced for large families and groups. Where previous 3D TVs suffered from a lack of  content, the LW980S’ advanced 2D to 3D conversion function guarantees a ready supply of shows and movies in top quality 3D.
The LW980S boasts CINEMA 3D’s smooth 3D picture –- the world’s first to receive a “Flicker-Free” certification from European quality assurance agencies TÜV and Intertek –- meaning viewers can watch 3D for longer periods without the headaches or dizziness that sometimes occurred with older 3D sets. Also, Wide Viewing Angle ensures they can watch the TV from practically any position in front of the TV, whether sitting, leaning back or lying down. Together with the affordable glasses, this makes the LW980S perfect for viewing in larger groups.
With its new, “smarter” CINEMA 3D LW980S, LG has created the complete 3D entertainment package. 3D Video-on-Demand –- available through LG Apps -– does even more to bolster the range of 3D content, ensuring that viewers will never be short of exciting, top-quality content to watch at home. Via the Magic Motion Remote Control, LW980S users get access to all the Premium Content they could want with just a couple of clicks on the mouse-like control. Moreover, Smart Share makes it a cinch to share content between the user’s TV, mobile phone and other digital devices.
The LW980S’ viewing experience is further enhanced by LG’s unique NANO FULL LED lighting technology. Via an extremely thin film printed with minuscule dots, NANO FULL LED disperses light more evenly across the screen, to create brighter, clearer and smoother pictures. TruMotion 400Hz ensures those pictures stay silky smooth, no matter how fast the action.
The LW980S also boasts an ultra-slim bezel that maximises display real estate for a more immersive 3D picture. With such a narrow bezel, the LW980S’ picture draws viewers right into the heart of the action. Its sleek, understated design also makes the LW980S the perfect match for any interior.

LW980S Specifications

· CINEMA 3D

  – Comfortable, Lightweight Glasses

  – 2D to 3D Conversion

  – Flicker-Free picture (Intertek / TÜV certified)

  – Wide Viewing Angle/Flexible Viewing Positions

· Smart TV

  – 3D Video-on-Demand

  – Magic Motion Remote Control

  – Premium Content

  – Smart Share

  – Web Browser, LG Apps

  – Skype TM

· NANO FULL LED

· TruMotion 400Hz / MCI 1000

· Picture Wizard II (Emotional Picture)

· DivX Plus / HD

· DVR (ES / SW Only)

· Wireless AV Link

· Infinite 3D Sound

· AV Mode

· LED Energy Saving

· Smart Energy Saving Plus

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LG REVEALS A NEW WORLD OF ENTERTAINMENT AT IFA 2011

With Full 3D Ecosystem and Suite of Market-Leading Products,
LG is Leading the Way in Smart, Integrated Home Entertainment
Four models pose with LG 3D products at IFA 2011.
BERLIN, Sep. 1, 2011 –- LG Electronics (LG) will be cranking up the 3D excitement at this year’s IFA tradeshow in Berlin with a display centered around its smartest ever 3D Total Solution. With a full 3D ecosystem of CINEMA 3D TVs, projectors, monitors, home theater systems, notebooks and smartphones, the LG 3D World display will tackle the question “How Smart is Your 3D?”
“This year we’re showcasing a full 3D ecosystem that lets customers create and share their own 3D content and then watch it on the most comfortable 3D TVs on the market,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “There is no company today as committed to giving consumers what they want than LG, and our display at this year’s IFA will show how successfully we’re achieving that.”
DO IT ALL IN 3D
LG’s booth this year opens with the 3D Attractor Zone and “DO IT All IN 3D” display, which showcase the full range and excitement of LG’s 3D Total Solution. Using a single pair of glasses across LG full product range, visitors will get their first introduction to LG’s seductively comfortable CINEMA 3D range on a spectacular array of 3D TVs, monitors and more.
LG’s premium TVs, with the wide range of CINEMA 3D TV lineup, boast all the advantages of LG’s CINEMA 3D technology -– lightweight glasses and Flicker-Free certified 3D technology -– to keep the viewing experience comfortable, exciting and free of the eyestrain and headaches that are associated with conventional 3D technologies.
And advanced 2D to 3D conversion feature means viewers can watch all their favourite shows and movies in quality 3D, while 3D Video-on-Demand, one of the new LG Apps, ensures a ready supply of custom-made 3D entertainment.
As the only company that offers 3D on screens as small as a smartphone to as large as a projector, LG will demonstrate in the Do It All In 3D zone how far it has developed the 3D ecosystem. Using the Optimus 3D smartphone, customers can actually create their own 3D content and then watch it on the go or flick it over to a computer or LG TV to see it in gripping wide-screen mode. Nearby, LG’s CINEMA 3D projector, the world’s first polarized glasses type projector to transmit Full HD pictures through a single lens, provides a 3D picture with a diagonal span that comfortably stretches to 200 inches or the full cinematic 3D experience.
True 3D Surround Sound, New Dawn for 3D Gaming
The 3D extravaganza continues with the HX906TX, a groundbreaking new 3D Sound Home Entertainment System that employs technologies including four Upright 3D Speakers and a 360-degree sound reflector to fill up all the space in the room with audio. With advances also including LG’s unique DSP algorithm, the HX906TX captures all the nuances of everyday sound, while also cascading audio downward to place the viewer right in the heart of the action.
In a special gaming section, LG will be demonstrating how its 3D TVs and monitors can bring a whole new dimension to the world of video games. With its Dual Play function, CINEMA 3D TV actually projects two different scenes via the 3D glasses, making it the ultimate platform for two-player games.
Smarter Answers, Entertainment Innovations
Demonstrating the strength of LG’s home entertainment lineup, the Smart TV zone will be showcasing the full array of LG’s highly advanced but enticingly simple Smart TV functions. The Magic Motion Remote Control offers an easy, mouse-like means to access all the TV’s content with just a few clicks, while the Home Dashboard provides an easy gateway to a vast array of Premium Content, LG Apps, Web Browser and more. With Smart Share, viewers can also share and access any content with compatible digital devices such as PCs.
The PZ850 Pentouch TV demonstrates how LG is thinking outside the box in its efforts to make home entertainment even more exciting and relevant. An innovative set combining a touchscreen with all the benefits of a first-class plasma TV, the PZ850 lets users draw directly onto the screen using a special touch pen. With its simple connectivity, the PZ850 also lets users access files such as documents and presentations
from their PC and edit or drag and drop them right on the TV screen. Packed with practical applications, the PZ850 also provides a whole new way for parents to have fun with their children.
Elsewhere, LG will be presenting its ST600 Smart TV Upgrader, which lets users turn their regular digital TVs into Smart TVs -– with the full range of LG Smart TV functions -– via a simple HDMI connection.
Flexible Options with LG’s Innovative Monitor Technology 
LG is also building on its new SUPER LED lineup with the E91, E81, IPS5, E41 and E11 monitors. With a thickness of a world record 7.2mm, the E91’s SUPER Slim design complements any home or office environment while offering improved space efficiency and more flexibility. With SUPER+ Resolution, LG’s E81 ensures that pictures are exceptionally crisp and lifelike.
The IPS5’s IPS panels greatly widen the monitor’s viewing angle and deliver exceptionally realistic colors from any position. The E41 uses Dynamic Power Saving technology to achieve a 25 percent reduction in energy consumption over conventional LED monitors without sacrificing picture quality. And the entry-level E11 boasts an ergonomic design and improved energy efficiency.
LG’s culture of innovation again shines through with the D2000, the world’s first commercially available parallax barrier type glasses-free 3D monitor to feature eye tracking technology.
And finally, LG is showing how it’s pushing innovation forward in the home and office environment with the LSM-100 mouse scanner. Replacing the slow, oversized scanners of today’s home offices, the LSM-100 can scan documents as large as A3 size, making scanning simpler than ever before. With a few passes of the mouse, a large document can easily be converted into a Word file with the included OCR software.
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LG SHOWCASES COMPLETE 3D ECOSYSTEM AT IFA 2011

As the Only Company Offering 3D on Everything From Smartphones to TVs,

LG Highlights its 3D Leadership at IFA 2011

A picture of LG's diverse lineups shown at IFA 2011 including TVs, monitors, mobiles, and laptops with models

BERLIN, Sep. 01, 2011 –- Under the theme, “DO IT ALL IN 3D”, LG Electronics (LG) will showcase the outer limits of 3D technology at IFA 2011 through its lineup of CINEMA 3D Smart Total Solutions which includes TVs, monitors, projectors, notebooks, home theater systems and most recently, a smartphone.

Over the past year, LG has knocked down a number of barriers facing popular adoption of 3D devices and contents. Foremost among them has been the quality of 3D display which has been markedly improved. In turn, LG’s CINEMA 3D TVs are “Flicker-Free” certified by European quality assurance agencies TÜV and Intertek, while 3D monitors have been enhanced for wide-angle viewing and bezel size reduced to give consumers maximum viewing space. Equally important, LG continues to offer the lightweight and battery-free 3D glasses which can be used with every 3D products from LG.
Providing the perfect audio for LG’s 3D range, an all-new CINEMA 3D Sound HTS whose 9.1 speaker system creates the closest thing to the audio power of movie theaters or live concerts. Upright 3D Speakers further enrich the audio by pumping sound upward, while a 360-degree reflector inside each of the speakers reflects sound in all directions.
The DO IT ALL IN 3D showcase also features a glasses-free 3D mobile device — the Optimus 3D smartphone. The Optimus 3D enables users to view, create, edit and share 3D content whenever and wherever they may be. The Optimus 3D is equipped with LG’s proprietary 3D Game Converter, allowing users to convert their existing 2D games into 3D for an optimal gaming environment.
All of LG’s 3D products will be featured in three sections in the DO IT ALL IN 3D showcase. In the “Create in 3D” section, visitors will be able to record their own 3D video with the LG Optimus 3D smartphone then upload it onto YouTube’s dedicated 3D channel. The “Share and Save in 3D” section will have on display an array of exclusive 3D content and highlighting how easy it is to share 3D content with other devices via HDMI and DLNA (Digital Living Network Alliance). Lastly, the “Enjoy in 3D” section will treat visitors to the thrills of 3D gaming on various LG 3D products, with immersive 3D games developed in collaboration with the leading mobile games company, Gameloft.
LG’s participation in IFA 2011 underscores the company’s efforts to distance itself from its competitors as the 3D industry’s undisputed leader. LG intends to continue its aggressive push further into the 3D environment with more advanced R&D and valueadding strategic partnerships.
Visitors to LG’s booth at IFA 2011 will have ample opportunities to personally experience the products that make up LG’s 3D Ecosystem. LG’s DO IT ALL IN 3D showcase is located in Hall 11.2 of Messe Berlin from September 2 to 7.
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SMART REFRIGERATOR SETS THE STAGE FOR LG’S SMART APPLIANCE RANGE AT IFA 2011

Four LG Smart Appliances Come Together for the First Time in Europe
to Deliver More Convenient, Smarter Home Life
BERLIN, Aug. 31, 2011 -– At IFA 2011, LG Electronics (LG) is showcasing its vision for smarter lifestyles with the European debut of its smart home appliances. Taking centre stage will be its smart refrigerator, which combines the world’s first Smart Eco Door on smart fridge with a series of functions that stand to transform how customers manage their food and their entire kitchens.
LG differentiates its smart appliances with two separate but highly complementary sets of technologies. LG’s four Core Technologies -– the Linear Compressor, Inverter Direct Drive™, Lightwave technology and KOMPRESSOR™ technology – enable a superior performance, while Smart ThinQ™ technologies -– Smart Manager, Smart Diagnosis™, Smart Access, Smart Adapt and Smart Grid -– bring greater connectivity that unlocks the appliances’ full potential.
“We see European customers as being very conscious of leading a responsible lifestyle, and LG is well placed to meet these demands,” said Young-ha Lee, President and CEO of LG Electronics Home Appliance Company. “The combination of our Core Technologies and Smart ThinQ™ technologies not only reduces energy and water usage, but also saves customers’ time and energy. The combination of the two means previously unimagined levels of convenience and energy efficiency and a fundamental change in the way people manage their homes.”
Clever Refrigerator, Revolutionized Food Management
Underpinned by the company’s signature 10-year-warranty Linear Compressor, LG’s showpiece smart side-by-side refrigerator comes with the full range of Smart ThinQ™ technologies.
Key among those smart technologies is Smart Manager, which transforms the appliance into a complete food management system. Customers can use the fridge’s LCD panel or their smartphones to check what food is inside, where it’s located and when it will expire. Customers can also set specific periods of time for their products, with Smart Manager’s freshness tracker alerting them when that time has passed.
To help keep food fresher in the fridge, Smart Manager offers a food guide option that provides detailed information about specific fruits and vegetables. The smart refrigerator even functions as an infotainment centre with access to digital photo albums, calendar, memos, news reports or an actual PC monitor, and letting customers check their social networking services, watch movies or listen to music via YouTube. By dragging and dropping food icons on the refrigerator’s LCD display or by using the voice recognition function, users can easily find out what food they have and its location, as well as its expiration dates.
LG’s Smart Diagnosis™ feature helps customer service representatives to quickly and efficiently troubleshoot mechanical issues. Once the customer contacts the LG service centre by phone, a technician will direct the customer to press the Smart Diagnosis™ button, which then triggers a series of signals that the service centre uses to determine what’s wrong and whether a service call is required. Customers will also be directly alerted about minor issues, such as the door being open or the ice-maker switched off, via an application on their smartphone.
The Smart Access feature lets customers check, also via their smartphone, what’s running low in their fridge while they’re shopping at the local grocery store. It even provides interesting recipe options for whatever food is left in the fridge. With Smart Access, accidental double purchases are a thing of the past, less food gets wasted and customers never run out of mealtime options.
The fridge is Smart Grid-ready, meaning that once local utility companies begin offering Smart Grid-compatible, differentiated energy-rate time slots, the refrigerator will automatically re-adjust its temperature and function settings to take advantage of optimum energy rates every day. In this way, the fridge saves its hardest work for time slots when energy is at its cheapest, delivering significant reductions in utility bills.
Powered by the Linear Compressor, LG’s smart refrigerator offers a smart saving solution to save energy while keeping food fresh. Smart saving provides a “Night Saving Mode” that reduces energy consumption for up to four hours at nighttime and a “Customize Saving Mode” that cuts back on energy use during periods pre-set by the customer. LG has also added the ingenious Smart Eco Door – a world-first door-in-door system – to make the overall configuration more convenient and less prone to energy loss.
A Washing Machine That Knows When And How To Help
Another Smart ThinQ™-enabled highlight at IFA 2011 is LG’s smart washing machine, which incorporates Smart Diagnosis™, Smart Access, Smart Adapt and Smart Gridready. The washer is also equipped with LG’s Inverter Direct Drive™, which eliminates belts and pulleys so the motor can deliver power directly to the drum. In doing so, it reduces vibrations and extends the life of the motor and the washing machine. LG backs the motor with a 10-year warranty.
Should a problem occur with the smart washing machine, such as water supply issues, Smart Diagnosis™ quickly and efficiently helps fix it, limiting costly, inconvenient service calls and in-home visits. Also, a downloadable smartphone application alerts customers to simpler problems, such as a door being left open. Like the refrigerator, the washing machine uses Smart Access to keep owners connected wherever they may be. If the customer needs to leave the house, he or she can leave the washing machine on with no worries at all: Smart Access makes it possible for the customers to monitor the wash cycles and operation of the washer, wherever they are. Customers can also remotely control some functions, such as changing the time setting time or adding wrinkle care function. Furthermore, pop-up messages conveniently inform the customers when the wash cycle is finished. Smart Adapt lets customers download new washing cycle programs such as Super Rinse or Baby Sanitize, enabling access to new, advanced programs and customized, quality wash cycles. Smart Adapt also lets customers update software, providing customers with all the benefits of LG’s latest developments without needing to buy a new product. In this way, customers can update and download the latest features throughout the lifetime of their LG washing machine. Also smartphone applications give customers smart know-how and useful day-to-day information such as how to tackle stains and what washing symbols mean.
LG’s smart washer is also Smart Grid-ready, meaning that in the near future the washing machine will be able to automatically readjust its settings to choose the optimum energy rate at the most efficient time of the day. This process will result in savings in electricity, and reduced electricity bills for the customers. Eco Sanitize courses with low energy use will also be made possible. It will also enhance energy efficiency for “Eco Sanitize” cycle with low energy consumption.
Lightwave: A Smarter Way to Cook
LG’s Lightwave Oven comes equipped with Smart Access, which opens up a whole array of revolutionary cooking possibilities. Customers can access the LG Server through a smartphone application and download delicious international recipes which guide them to prepare their meals. When a menu is selected, the recipe, the required time and the temperature are all set automatically, so all the customer needs to do is to press the START button.They don’t need to remember or look at cookbooks anymore. The smart oven is also equipped with LG’s Charcoal Lighting Heater™, a world-first heater made from a purely natural element that cooks food more naturally, deeply and evenly while saving time and energy. The Charcoal Lighting Heater™ is a new, tastier and healthier way to make convenient, gourmet cooking.
Smart HOM-BOT: Clean While You’re Away
More impressively, the Smart Access feature lets customers order their Smart HOMBOT to tidy up their home, and monitor how the cleaning is progressing remotely via their smartphones. The smart robotic vacuum cleaner is an example of how LG is helping customers save time on chores while making it easier to control their house work. LG plans to offer even more convenient options through Smart Access in the future.
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LG DEMONSTRATES SMARTER, MORE CONVENIENT, MORE ENERGY-EFFICIENT LIFESTYLE AT IFA 2011

LG’s Smart Appliances, Led by World’s First Smart Eco Door Refrigerator,
Bring Cutting-Edge Smart Innovations to European Customers
BERLIN, Aug. 31, 2011 –- At IFA 2011, LG Electronics (LG) is showcasing its wide range of smart home appliances for the first time in Europe. With its smart refrigerator, smart washing machine, smart oven and smart robotic vacuum cleaner, LG is demonstrating how it can bring enhanced savings and convenience to customers’ daily lives.
LG’s smart appliances are underpinned by the company’s four Core Technologies -– the Linear Compressor, Inverter Direct Drive™, Lightwave technology and KOMPRESSOR™ technology –- and its Smart ThinQ™ technology, comprising Smart Manager, Smart Diagnosis™, Smart Access, Smart Adapt and Smart Grid. These unique technologies combine in LG’s products to deliver outstanding performance with extra efficiency in energy, effort and time.
The energy-efficient smart refrigerator comes with the ingenious Smart Manager, which displays the location, expiration dates, quantity, and nutritional information of foods inside the fridge. With Smart Manager, customers can efficiently keep track of the fridge contents, or check, via their smartphones, what’s in the refrigerator while they are grocery shopping. The fridge recommends tasty dishes that can be made using ingredients left over in the fridge, and is even equipped with entertainment functions such as news updates, music and social media services.
At IFA, LG’s smart refrigerator includes the world’s first door-in-door system, known as the Smart Eco Door. The smaller door attached to the fridge door provides easier access to frequently sought-after items in the refrigerator, thereby helping reduce electricity usage.
“For LG, IFA 2011 will be all about saving energy and offering greater convenience,” said Young-ha Lee, President and CEO of LG Electronics Home Appliance Company. “LG’s signature Core Technologies combine with LG’s appliances to provide outstanding results, greater convenience and energy efficiency. The Smart ThinQTM technology simplifies the process of operating and managing appliances, fixing problems, and above all, controlling the appliances the way the customer wants.”
LG will also be showcasing its smart appliances’ Smart Diagnosis™ function, which helps customers quickly and efficiently troubleshoot mechanical issues over the phone as well as through a smartphone application, thereby limiting costly, inconvenient service calls and in-home visits. In addition, the Smart Access feature adds even greater convenience by letting customers control their appliances remotely via their smartphones. For example, customers can turn their smart robotic vacuum cleaners on and off, and also monitor the machine while they are away from home, saving time on cleaning chores. Smart Adapt lets customers download new, advanced programs and software updates for their appliances. Customers of LG smart washing machines, for instance, can download new customized wash cycles such as Super Rinse or Baby Sanitize. Smart Adapt provides customers with all the benefits of LG’s newest technological developments without having to buy a new product. In this way, customers can keep their appliances completely up-to-date throughout the machine’s lifetime.
In addition to the smart appliances, LG will be demonstrating its energy-efficient A+++ rated bottom-freezer, the first 385-litre capacity bottom-freezer to receive such a high energy rating.
Equipped with LG’s 6 Motion Direct Drive and TrueSteam™ technologies, the 12kg front load washing machine combines the largest capacity of a washer in a standard size with a 20 percent increase in energy efficiency compared to the usual A+++ washing machine. The washing machine is also highly durable.
Also on show, LG’s revolutionary vacuum cleaner offers thorough and effortless cleaning with smart sensors, in which the vacuum automatically follows the user when vacuuming. The award-winning Lightwave Convection Oven uses a world’s-first Charcoal Lighting Heater™, a purely natural element, that cooks gourmet dishes naturally, healthy and easily. The LG Styler is a new concept clothing manager caring for clothes fresher by reducing everyday wrinkles and unpleasant odours, while also sterilizing them with steam. Finally, LG’s stylish, harmonious built-in appliances — the culmination of the four Core Technologies — will also be on display.
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LG’S NEW HX906TX CINEMA 3D SOUND HTS BOASTS TRUE 360-DEGREE SOUND AS IMMERSIVE AS A MOVIE THEATRE

LG’s HX906TX Combines 9.1 speakers with State-of-the-Art
Upright 3D Speakers to Create World’s First 3D Sound Home Theatre System
LG CINEMA 3D Sound HTS model HX906TX.

SEOUL, Aug. 29, 2011 — LG Electronics (LG) will be thrilling IFA 2011 with the HX906TX, its all-new CINEMA 3D Sound HTS whose 9.1 speaker system creates the closest thing to the audio power of movie theatres or live concerts. Thanks to its innovative new sound configuration, the HX906TX delivers truly 360-degree sound that envelopes viewers in audio –- both horizontally and vertically -– like never before.

“LG is pioneering the field of 3D sound with the 9.1 speaker system on the HX906TX,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “Along with our groundbreaking CINEMA 3D TV, the HX906TX sets new standards in immersive entertainment, with a sound so rich and textured, it’s hard to believe it’s not real.”

The key feature in creating the HX906TX’s sound is its 9.1 speaker system, which adds four Upright 3D Speakers to the conventional 5.1 channels on a home theatre system. With 10 speakers in total delivering an optimized, multi-directional audio, the HX906TX creates an immersive sound that is also powerful enough to capture the delicate background sounds of everyday life.

By sitting on top of the Tallboy speaker units, the Upright 3D Speakers further enrich the audio by pumping sound upward, ensuring that the vertical space is completely filled with sound. In addition, a 360-degree Reflector inside each of the Upright 3D Speakers reflects sound in all directions, creating acoustics as rich as those in a concert hall.

By applying LG’s unique 3D effect DSP algorithm, Sound Field Expansion technology further expands the horizontal sound field, and works in harmony with the Upright 3D Speakers to create a truly immersive, 360-degree sound experience. Sound Field Expansion extends the audio “sweet spot” so viewers always feel as if they are right in the middle of the sound, even when they’re gathered together in larger groups. Moreover, the 3D Sound Analyzer analyzes complex layers of original sound, adding sound information to any empty space. The result is more detailed and realistic 3D Sound audio.

Among its array of other top-notch features, the HX906TX boasts 3D Blu-ray™ Playback that delivers stunning 3D images in full, 1,080p HD. Producing clear 3D images with 12-bit, 4,096-step gradation, the HX906TX’s 3D Blu-ray™ Playback is the perfect visual accompaniment to its immersive sound.

The HX906TX’s cubic, slim-line design combines a metallic silver hairline with a glossy texture to create a unit that complements any living room or lounge.

For the best in entertainment options, the HX906TX comes with LG’s outstanding Smart TV functions. Premium Content provides a wide array of VOD services for the whole family, while LG Apps deliver top quality lifestyle, educational and interactive applications tailor-made for TVs. And users only need to download an app to turn their Android or iPhone smartphone into a comprehensive remote control for the HX906TX.

Ensuring viewers will never be short of things to listen to or watch, the HX906TX’s Wi-Fi Direct™ enables simple file sharing without the need for a wireless hotspot. The HX906TX can also access and share any content on DLNA-certified digital devices -– such as mobile phones, tablets and PCs – while the single HDMI connection means viewers can send or receive top-quality audio data via a single HDMI cable. In addition, multi-playback lets the HX906TX support a wide range of media formats, including MKV and DivX HD.

Further ramping up the convenience and fun, Music ID by Gracenote provides simultaneous information -– including artist, song and album titles –- on whatever the user is listening to. And an iPhone/iPod cradle lets users enjoy their own personal music libraries via the HX906TX’s rich digital sound.

LG’S NEW HX906TX CINEMA 3D SOUND HTS BOASTS TRUE 360-DEGREE SOUND AS IMM
To see more of LG’s Home Entertainment offerings at IFA, take a “LG 3D World Booth Tour” on HE Media Day on September 1 at 15:00 or 16:00 in Hall 11.2 of Messe Berlin.
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LG ACQUIRES DAEWOO ENTEC TO BOOST WATER TREATMENT BUSINESS

Acquisition a Key Part of LG’s Plan to Become
Global Leader in Water Treatment Market by 2020
SEOUL, Aug. 28, 2011 -– LG Electronics (LG) today announced that it would acquire Daewoo ENTEC, a market leader in sewage treatment services. The acquisition is a part of LG’s expansion into the water treatment sector, where LG has been steadily increasing its acquisitions and investments, including the establishment of a joint venture, LG-Hitachi Water Solutions Co., to begin operations in October.
With the acquisition, LG will be able to offer a total water treatment solution. The acquisition brings together LG’s advanced capabilities in the engineering, procurement and construction (EPC) and membrane production with Daewoo ENTEC’s marketleading operation and maintenance (O&M) services.
Since entering the water treatment sector in the second half of 2010, LG has undertaken turn-key EPC of medium- and large-size ultra-pure water treatment, pure water treatment and waste water treatment facilities for corporate customers. With Daewoo ENTEC’s strong track record and operational experience working with Korean municipalities, LG plans to expand its water treatment business in the government services sector and aggressively pursue new projects in the global market.
“The global water treatment market is a vast market with more than USD 430 billion (KRW 450 trillion) in sales expected for this year alone,” said Young-ha, Lee, CEO of LG Electronics Home Appliance Company. “With the market expected to grow at an annual rate of 5 percent due to increased pollution and the effects of climate change, we see the water treatment business as a crucial component of LG’s future success.”
In addition to providing total solution services, LG has been actively developing nextgeneration technologies in the water treatment sector. Last year, LG acquired a patent for its Green-Membrane Bio Reactor (G-MBR) technology.
“By 2020, LG aims to emerge as the world’s leading water treatment company,” Lee added. “In order to achieve this goal, we will continue to develop new technologies and methods in addition to looking at other M&A and partnership opportunities.”
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