In the ever-evolving world of home entertainment, LG stands as an undeniable leader for its groundbreaking contributions to the global TV market. Dominating the global OLED TV market for 11 consecutive years, the company’s commitment to innovation and excellence shines brighter than ever, with differentiated consumer experiences that distinguish LG TVs from the rest.

According to market research firm Omdia, LG topped the global OLED market last year with shipments totaling 3 million OLED TV units. Boasting an impressive 53 percent share of the global OLED TV market based on shipment, LG has firmly held its premier spot as the undisputed leader of the OLED TV market with an array of form factors and size options.

In an era of “the bigger, the better,” the desire for extra-large, premium TVs continues to rise and last year was no different. Amidst increasing demand, the share of TVs sized 75 inches and above exceeded 20 percent based on revenue in premium TV markets, including North America and Europe.

The shipments of OLED TVs sized 75 inches and above have seen explosive growth, surpassing 25 percent based on revenue in the entire OLED TV market. With an ultra-large model accounting for one out of every four OLED TVs sold, the trend has approached an annual average increase of nearly 70 percent over the last five years, including last year.

LG reaffirms its market dominance with a monumental share approaching 60 percent in total shipments of OLED TVs over 75 inches. LG is actively broadening its lineup of wireless OLED TVs, introducing 97-inch, 83-inch and 77-inch models with its groundbreaking 4K/120Hz wireless transmission solution, extending the availability of wireless OLED TVs while meeting the growing demand for ultra-large premium options in the North American and European markets.

As the demand for premium ultra-large TVs continues to soar, LG is bolstering its OLED TV lineup with an expanded range of wireless OLED TV models as well as elevated picture and audio quality with advanced AI processors, including the α (Alpha) 11 AI processor. LG’s latest OLED TVs will also offer an even more personalized home entertainment experience with the webOS smart TV platform.

The combined shipments of LG’s OLED and LCD TVs last year totaled over 22.53 million units, marking a 16.3 percent share in the global TV market in 2023 based on revenue. With further options that demonstrate the company’s prowess in the global TV market, LG QNED TVs boast LG’s Quantum Dot and NanoCell color technologies for precise and vibrant colors. Driven by these remarkable QNED models, LG ranked second in the quantum dot LCD TV market last year with a 14.7 percent revenue share, excluding LG NanoCell TVs from this figure.

The latest LG QNED TVs feature Mini LED technology and an Alpha 8 AI Processor which boasts a 1.3-fold increase in AI performance compared to its predecessor, the Alpha 7 Gen 6 processor, for more precise gradations of color. With a diverse lineup, customers can select their preferred model with sizes ranging from 43 inches to the massive 98-inch model.

The global TV market’s shipments exceeded 201 million last year overall, a slight decrease compared to the previous year. LCD TV shipments remained below 200 million units for the second consecutive year, while OLED TV shipments, including LG’s, reached 5.6 million units.

Discover the most recent updates in the home entertainment industry and explore LG’s cutting-edge innovations by visiting the LG Newsroom.

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The ‘Doi Moi’ generation,^* known for their social media savvy and drive for upward mobility, exerts a considerable influence on Vietnam’s fast-growing economy. Recognizing the importance of connecting with this demographic, LG has opened the dynamic ‘Another Saigon’ brand experience space in the heart of bustling Ho Chi Minh City.

At Another Saigon, visitors are immersed in four distinct areas that offer a comprehensive experience of the LG brand and its newest products, featuring leading technologies and reflecting the latest lifestyle trends. Moreover, the space showcases charming miniatures of displayed appliances and provides a seamless purchasing experience through QR codes, transforming the customer journey from brand exploration to product acquisition.

The exhibition space is thoughtfully divided into four sections: Hello, LG zone, which underscores LG’s commitment to ESG principles for a Better Life for All; The Curation of Good Life zone, which focuses on Objet Collection appliances and spatial/interior design integration; The Solution of Good Life zone, which seamlessly connects visitors to the online brand shop via product miniatures and QR codes, and introduces the stories of LG’s Core Techs and The Joy of Good Life zone, where LG’s MoodUP refrigerators with color-changing door panels (controllable via the ThinQ™ app) are artfully displayed.

Located on the ground floor of Another Saigon, Hello, LG zone highlights some of the many activities and initiatives LG undertakes globally to foster a sustainable future. This zone also introduces lifestyle solutions such as the LG PuriCare™️ AeroFurniture, Styler™️ ShoeCare and Styler ShoeCase, all featuring components made from environmentally friendly recycled plastics. Visitors can also explore the innovative LG Styler clothing care solution, which gently refreshes garments without the use of chemical-based detergents.

On the first floor, The Curation of Good Life zone serves as a showcase for LG’s premium home appliance lineups like the stellar Objet Collection – including exciting, new products that are yet to be released. Meanwhile, The Solution of Good Life zone on the third floor not only showcases the InstaView™ refrigerator and WashTower™ washer and dryer but also provides insight into LG’s Core Techs for home appliances, such as durable and efficient compressors and motors used in the company’s washers, dryers and air conditioners.

In The Joy of Good Life zone, guests are treated to a visually stunning experience combining immersive videos of natural landscapes and the many different hues of LG’s refrigerator with MoodUP™. The refrigerators’ advanced LED door panels switch colors in sync with LED displays installed around the zone, illuminating the space with a delightful dance of inspiring color. Visitors are encouraged to capture the vibrant display and upload images and videos to share their experiences on social media.

Additionally, Another Saigon reveals LG’s commitment to collaborating with local enterprises to realize a more sustainable future for Vietnam. Courtesy of upcycling design group Dong Dong, visitors can take home an upcycled laundry bag in one of the sophisticated colors from the Objet Collection. What’s more, they can enjoy beverages from Cacao Land, a Vietnamese chain specializing in fair-trade cocoa drinks, and try out exciting video games from VNG Games, Vietnam’s leading game distributor.

Back in South Korea, where the company is headquartered, LG has opened a series of ‘Another Life’ offline experience spaces to offer a welcoming atmosphere while providing customers with exclusive opportunities to interact with and learn about LG’s lifestyle-enhancing products. The first to open was the ‘Another Kitchen’ experience space in 2022, dedicated to the company’s smart, stylish and efficient kitchen appliances. Next came ‘Another Vibe,’ a space focusing on community revitalization in the nation’s lively and always-evolving capital city, Seoul. Last year, the ‘Another House’ experience space was set up to help reinvigorate the local economy by breathing new life into abandoned houses, while ‘Another Style’ highlights the LG Styler as well as the importance of minimizing environmental impact.

Delivering a differentiated brand experience, Another Saigon is enabling LG to form new connections with Vietnam’s young generations. Notably, 86 percent of visitors to the space have been in their 20s and 30s, with the vast majority expressing positive feedback about the energetic and enriching environment LG has brought to Ho Chi Minh City.

Through establishing creative, interactive spaces like Another Saigon, LG continues to engage and connect with young consumers around the world, introducing them to a smarter way of living and sharing its firmly-held belief in a Better Life for All.

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^* Vietnamese citizens born after Vietnam launched its ‘Doi Moi’ economic reforms in 1986.

LG Singapore recently hit another important milestone with the opening of the LG Life’s Good Experience Zone. Officially launched in January in collaboration with leading Australian retailer Harvey Norman, this first-of-its-kind space showcases how LG’s latest smart products seamlessly integrate into, transform and revolutionize practically any space. Visitors to the zone can expect to be treated to a first-hand experience of the interconnected world LG’s innovations create.

The celebrations began with a ribbon cutting ceremony where Gerald Chun, managing director at LG Singapore, and Bernice Kwok, chief operating officer at Harvey Norman Singapore, used golden scissors to officially open the space to the people of Singapore and the world.

As part of the celebrations, a team of red lion dancers performed a captivating routine to bring good fortune and wealth to the new space. Afterwards, Gerald Chun and Bernice Kwok were presented with a pair of traditional blessings as a gesture of long-lasting prosperity.

The special guests were then ushered through the showroom on a private tour conducted by LG Singapore’s insightful product team, giving them the very first look at the Life’s Good Experiential Zone and their first experience of how their lifestyle could evolve to the next level as LG’s appliances work in unison with the LG ThinQ™ app.

“We are delighted to collaborate with Harvey Norman to introduce Singapore’s first-ever LG shop-in-shop experience zone, a significant milestone that demonstrates our commitment to innovating shopping experiences,” said Gerald Chun, managing director at LG Singapore. “As visitors witness the debut of various LG products in Singapore, our commitment to innovation is on full display. We invite everyone to join us on our journey to shape the future of home living.”

Offering a sneak peek into the future of living, the LG Life’s Good Experience Zone invites you to witness the seamless integration of LG’s cutting-edge technologies. By exploring such harmonious synergy, visitors can discover a connected ecosystem where all products converge and are intelligently managed on the intuitive LG ThinQ™ app, inspiring them to envision their dream home that elevates daily convenience and quality of life.

Contributed by LG Singapore

In a world where every frame tells a story and every sound evokes emotion, LG OLED serves as the ideal movie companion by bringing the immersive experience of the big screen into the comfort of your home.

In recent years, the most discerning cinematic experts, including top directors and colorists, have chosen LG OLED for their next endeavor. For example, Lee Sung Jin, creator of the Netflix series BEEF which claimed three Golden Globes and eight Emmys in 2023, expressed his admiration for LG OLED’s breathtaking picture quality in an interview on LG OLED Movie Club, a community for movie fandoms on Letterboxd.

In this interview, Lee expressed his desire to utilize LG OLED during post-production of his next project, highlighting its true black and precisely calibrated colors that let audiences view his vision exactly as intended. He even recommended films renowned for their striking contrast and abundant colors that look even more extraordinary on an LG OLED TV, including Bong Joon-ho’s Mother, Park Chan-wook’s The Handmaiden and Paul Thomas Anderson’s There Will Be Blood.

Colorists are just as enthused about LG OLED’s endless potential, regarding it as a reliable reference display for the task of color grading. According to a recent interview, Walter Volpatto, an experienced colorist best known for his exceptional work on Green Book, Dunkirk and Star Wars: The Last Jedi, described LG OLED TV as the perfect monitor, proudly stating how he often uses it for client reviews. Leading tech media outlets worldwide have joined industry experts like Walter Volpatto in recognizing the superior viewing experience provided by LG OLED TV’s stunning brightness and exceptional contrast.

To enlighten movie buffs about the cinematic brilliance offered by LG OLED TV, LG is catering to their specific interests. The LG OLED Movie Club Community, which launched on prominent movie review platform Letterboxd, gives critics, tech experts and filmmakers somewhere to exchange their insights and opinions on movies they watched on LG OLED TV with other users. LG also debuted the LG OLED New Currents Award and LG OLED Vision Award at last year’s Busan International Film Festival which acknowledge the brightest up-and-coming and independent filmmakers.

LG OLED continues to garner acclaim from some of the titans of cinema thanks in no small part to its unparalleled AI processor that unlocks visual and audio excellence. At CES 2024, the company unveiled the 2024 OLED evo series with the new α (Alpha) 11 AI processor, which enhances graphics performance by 70 percent and speeds up processing speeds by 30 percent compared to its predecessor for the ultimate movie-watching experience.

Its newest OLED TVs also come with upgraded AI upscaling, which utilizes precise pixel-level image analysis to effectively sharpen objects and backgrounds. Through the power of AI, LG OLED TVs calibrate colors by considering the mood and emotions directors/creators intended to evoke. Besides offering impressive picture quality, AI Sound Pro helps viewers immerse themselves in the onscreen action by providing virtual 11.1.2 surround sound from the TV’s built-in speaker system.

On top of Dolby Vision and Dolby Atmos, LG’s 2024 OLED TVs are the first in the industry to support Dolby Vision Filmmaker Mode to enable exceptional picture accuracy that stays faithful to the creator’s vision.

Filmmakers and colorists consistently praise LG OLED for its exceptional AI processor that unlocks visual and audio excellence, uniquely designed for LG OLED. Committed to providing the most distinctive, true-to-life viewing experiences, LG OLED promises movie enthusiasts worldwide an unparalleled cinematic journey.

To discover even more ways in which LG OLED is changing the game in creative fields such as cinema and the arts, stay tuned to the LG Newsroom.

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At ISE 2024, LG is unveiling a range of cutting-edge display solutions tailored for corporate environments. The showcase includes advanced, highly versatile products ideal for use in spaces such as meeting rooms, in-house XR studios, corporate rooms and control rooms.

One of the highlights of LG’s exhibition is the LG MAGNIT lineup of Micro LED displays. These displays offer an array of pixel pitch options, ranging from 0.68 to 1.25 millimeters, and come with features dedicated to the installation environments to satisfy the diverse needs of customers from across the corporate world. Standout models include the 136-inch LG MAGNIT All-in-One with 4K resolution – a convenient solution for conference rooms featuring a controller and integrated speaker – and the LG MAGNIT with Detachable Power Supply Unit (PSU), which delivers the security and scale necessary for control rooms. The company is also showing off the specialized Micro LED for in-house virtual production studios, which integrates seamlessly with a host of professional filming equipment.

LG MAGNIT All-in-One for Boardrooms

With a standard size of 136 inches, and available in 4K or 2K resolution, the outstanding LG MAGNIT All-in-One (model LAAA007 or LAAA015) is suitable for use in boardrooms, executive rooms and meeting rooms. The display offers exceptional viewing experiences through outstanding LG Micro LED technology and user convenience thanks to its standardized 16:9 aspect ratio screen and a built-in speaker and controller, while LG’s pre-assembled LED display modules (LDM) help streamline the installation process. The first LG all-in-one LED lineup to feature 4K resolution, the LAAA007 provides ultra-sharp images and crystal-clear text to deliver content clearly and effectively.

Designed with adaptability and ease-of-use in mind, the LG MAGNIT All-in-One has controls and ports – including power, HDMI and USB – conveniently located on the lower screen bezel. This makes it simple to adjust sound and picture settings, and connect to different devices during meetings or presentations. The display also offers Picture in Picture (PIP) and Picture by Picture (PBP) modes, allowing users to present multiple materials simultaneously on its large screen.

 

LG MAGNIT for Virtual Production

More corporations are now establishing their own virtual production studios, a move that enables them to produce a wide variety of communications content – such as intra-company broadcasts, commercials and CEO presentation films – in house. LG has responded to this trend with the introduction of its Micro LED solutions for virtual production – represented at ISE 2024 by model LBAG015 – which provide seamless integration with cameras, lighting and other filming equipment, and deliver a smooth video-recording process with its high refresh rate (7,680Hz) and high frame rate (23.98 to 120Hz).

The Micro LED for virtual production can be powered by the cutting-edge LED processing platform HELIOS from Megapixel, which enhances the user interface and user experience with features offered by HELIOS such as real-time mapping and color calibration, multi-user control, and precise color control. The structure of LG’s Micro LED solution is engineered to minimize color distortion, preserving image accuracy across a wide viewing angle – a feature that makes the advanced display particularly well-suited for large-screen configurations.

LG MAGNIT displays are designed with the safety of users and the installation environment in mind. LG MAGNIT series has undergone testing, encompassing the surface spread of flame, color consistency from various viewing angles, and electromagnetic compatibility.^*

 

LG MAGNIT With Detachable PSU for Control Rooms

The LG MAGNIT with detachable PSU (model LSAQ009) is an impressive 163-inch display designed primarily for situation rooms and control rooms in government offices and corporate HQs. It is also an excellent choice for small to medium-sized enterprises that prioritize reliability.

The detachable-PSU design of the LG MAGNIT enables swift and efficient management. In the event of a power supply failure, it can be promptly addressed by simply replacing the PSU, without having to access the rear of the display. In addition to this streamlined design, the LG MAGNIT delivers stunning picture quality. With LG’s Micro LED technology, it produces vivid, high-contrast and highly detailed images with colors that remain true from a wide range of viewing angles.

A company that believes in the value of collaboration, LG is partnering with leading innovators from various sectors to develop a range of customized solutions catering to the specific needs of corporate customers. These collaborative efforts extend to audio and video equipment for conference rooms and other corporate spaces, while LG’s partners include conference solution providers, eavesdropping detection solution provider, studio filming specialists and interior design companies. With its active collaboration strategy, LG is continually broadening its scope of expertise and expanding its lineup of solutions.

In addition to MAGNIT displays for corporate use, LG’s ISE 2024 showcase includes the 171-inch 21:9 LED All-in-One, a 105-inch 21:9 LCD screen optimized for video conferencing platforms. With their 21:9 ratio, these displays are ideal for displaying content and participants’ information during conferences, offering a wide field of view and ample screen space for a seamless conference experience.

The company’s attention-grabbing displays combine outstanding technology and sleek designs, and highlight LG’s sincere and ongoing commitment to delivering cutting-edge solutions that satisfy the needs of diverse businesses.

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^* LG MAGNIT has been validated to meet the ‘surface spread of flame’ classification (BS476 Part 7 Class 1), electromagnetic compatibility (EMC Class B), and for providing color consistency over a viewing angle tested by TÜV Rheinland. Certifications may vary by model.

New employees are one of the most valuable customers of a company and they’re also a key driving force behind its future growth. Recognizing their significance, it’s just common sense for businesses to listen to their voices as much as they listen to what consumers have to say.

In recent surveys conducted in South Korea,* it was found that Gen Zers, in particular, chose ‘Opportunities for Personal Growth’ and ‘Personal Growth and Self-realization’ as key factors for a satisfactory work life. It was clear that demand for self-development at the workplace was growing amongst younger generations. In line with such findings, LG has been running various training programs aimed at promoting the career growth of its new software developers while at the same time seeking to create a productive and strong relationship-bonding corporate culture.

One such program is the recently renamed LG Bootcamp – initially created in 2011 as the No.1 New Software Developer Training Course. The program has evolved to provide training for not only the employees of LG but also other LG Group affiliates. It effectively supports the growth of participants by providing interesting and enjoyable, yet highly demanding missions on a daily basis. The program focuses on emphasizing collaboration over competition and embracing the notion that failure is part of the learning process.

LG Bootcamp is divided into two courses: the Proficiency Course and the Project Course. The Proficiency Course specializes in enhancing basic programming skills to help new developers pass the company’s software programming proficiency test. Successful candidates then progress to the Project Course, where they form teams to work on actual software development projects.

A total of 240 new software developers participated in four Bootcamp sessions this year. In the Project Course of the third session, participants formed 19 teams and were divided into two projects: the Embedded Software Path and Data Science Path. Over a four-week period, these teams diligently worked on their respective projects, and the top two teams from each Path emerged as candidates for the Software Fighter contest – a platform showcasing the most outstanding projects of the entire course.

In the initial presentation round, teams from the Embedded Software Path showcased their projects, focusing on the intricate task of designing and implementing a multi-process operating system kernel based on a simplified operating system design. The first team unveiled ‘My One and Only OS,’ a multi-processing operating system supporting a memory monitoring app, while the second team shared their developmental journey, highlighting the challenges and triumphs of their operating system project.

Subsequently, the Data Science Path teams took the stage for the second round. Their projects revolved around constructing AI models and seamlessly integrating them into embedded boards. The first team introduced ‘Alpi,’ an AI speaker capable of understanding users’ emotions and delivering personalized services, while the second team introduced a unique cloud game facilitating enjoyable turtle-neck correction exercises through facial movements.

The caliber displayed by the new developers during the presentations garnered admiration from the judging panel. Among them, Kwak Jung-ho, head of HE Service Platform Development Division, emphasized that, “in the age of generative AI, the importance of being able to strategize, oversee and identify suitable program applications will rise significantly, surpassing the significance of coding proficiency.”

The event wrapped up with the Ignite session, a program that always marks the end of LG’s Software Developer Conference. During the event, the trainees had the opportunity to showcase their talents on stage. Many of the new employees showed interest in various forms of art, such as singing, playing musical instruments, dancing and sports. The theme of the Ignite session, “Art,” was chosen to highlight the connections and inspiration between technology and art. Two individuals stood out with their impressive breakdance and K-POP composition performances, leaving the audience captivated and inspired in just five minutes.

“The Bootcamp provides an opportunity to explore a spectrum of LG products, including cloud computing, artificial intelligence, metaverse and web 3.0,” said Eom Wi-sang, head of Software Engineering R&D Lab. “I hope you all become developers embraced everywhere by acquiring the ability to trust colleagues and navigate complex concepts.”

While coding is a fundamental aspect of software development, LG Bootcamp recognizes that software developers require a diverse skill set encompassing software knowledge, technical expertise, requirements analysis, communication skills, teamwork and creativity. Acknowledging the long and challenging journey to becoming a software expert, LG Bootcamp seeks to transform aspiring software developers into seasoned professionals, continuously enhancing their capabilities.

The commitment to the growth of new developers entering the LG Group remains steadfast. LG Bootcamp pledges ongoing development efforts to provide continuous improvement and unwavering support. Observers are encouraged to keep a watchful eye on the transformative journey of LG’s new developers as they evolve into seasoned software experts, propelled by a supportive environment.

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* Survey results from Research Laboratory for the Twenties (link) and Comento (link).